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okay I'm leaving town tomorrow so I wanted to I wanted I wanted to I wanted to give you guys where's Rancic oh man I love doing this with you guys all right [Music] okay so guys today I want to talk to you about that's good thank you today I want to talk to you about leads leads leads okay now you if you remember the show a Glengarry Glen Ross y'all remember that the lead suck okay how about I give you the most qualified leads you've ever called all right you guys interested in that yeah all right now a guy comes in here he comes in here for free he can do that by getting a lot of our programs webcasts free webcasts stickers wristbands what else do we do here for free screensavers webinars so it's free books free books okay you can also call somebody that bought that maybe spent $9.95 with this we have a bunch of those we have people they buy $19 books from us we have people to do the shipping with us for free we also have a list of people that have given me and are have said to me I am accredited to invest which means I make 200 grand a year or I have 1 million dollars of these four leads this also would include people that have invested hundreds of thousands of dollars with me and then I'm sending checks to every month which of these 1 2 3 4 leads do you think in your own estimation would be the best of all the leads all ovens not an option it's clearance the bottom one dude dude this late guys got money yeah this guy's got money this guy has success okay this guy is is has got income he's got discretion about income which means he could spend money on other stuff this guy's interested in investing this guy's also a fan and wants to be part of my family this guy already believes him he pleases me so much he's like dude I want to give you money okay just so you know this is the number one target I have right now in my life I want to turn every person who hits our website into an investor my job is to take a guy that doesn't make any money no money he has no money he has no job he has no career he has no tactics strategies he's freakin in poverty he's a drug he's a drug problem okay I mean he's nothing he has zero much my job is to clean him up get him a job and get him making money then my job is to get this guy with more money that means we get his skills better okay the goal is though to turn him into an investor where I give him money back money goes both ways now right here he's giving me money right here it's really free here he gives me a little bit of money to read a book you know join our university become part of our mastermind come to a conference come to the 10x growth conference come to our bootcamp maybe he's spending a thousand bucks and then four thousand then fifteen thousand my job is to get him rich so he can exchange with us but the ultimate thing right here man is to have him invest money with me and I can start sending him money back from all this money he gave me if I can pull this off this guy is bonded to me forever okay now we have people right now that have never done any of this with me they didn't buy a book from me I didn't help them I didn't make them money they didn't do my deal they didn't like my attitude but they know he's a good businessman I'm an invest money with so the first one of the first investors we had a card on Capitol gave me four hundred grand he had never bought a book for me sixty days after he gave me four hundred grand he called him and said tell me about card on University I submit how long have you known me twenty five years so we have nineteen thousand leads right now I can't call them all if I was calling anybody in this company right now I would be calling that guy right there okay the call would go like this hey my name's my name's Matt I'm with Grant Cardone and grant asked me to call you because you filled out a form saying you are interested in investing money with him first I want to tell you thank you so much - he wants you to know that we got your email that you're interested okay it's gonna stay on there you want more information you'll see what it says okay so first of all thank you thank you your job is not to try to sell this guy real estate okay you don't know anything about real estate just make it clear to him thank you grant asked me to call you he wanted me to say thank you all right now what was second part of this what do we want to say right yeah how much were you looking to invest okay he'll tell you all I'm thinking about 200 gram but I need more information great how liquid are you this is going to get you used to asking hard questions liquid means do you have it right now okay he might say I don't know what are you gonna say good if you did know you you need to practice muscle and control now if you did know if you were gonna guess how liquid are you probably got I don't know I don't know come on man I don't know it's not an answer how much is it you can tell me you told the IRS they know if they know I can no I don't even know you you don't know the IRS either how much liquid dodo do you have oh man I got about 800 liquid great where is that money today is it in the bank is it in a retirement account is it in your house that's the only three places this money can be there's only three places is the money in the bank is the money in a retirement account or is the money at your house okay oh dude I'm sitting on 800 liquid like liquid great I'll let the guys know what information can we get you that's all you got to do what information would you like to get from grant in the real estate team well I want to know what the internal rate of return is and how he determines in biking yard because it's gonna all sound like mumbo-jumbo to you and you're gonna write down to mumbo-jumbo okay great I'll get it to the team I'll get it to the team can you guys say that I'll get it to the table now my friends the sales call starts yeah now you segue hey man let me ask you something what did you do to get $800,000 put into an account congratulations amazing man it's so nice to spend time with you on the phone man you are talking to a God right now just so you know you're talking to a God that has figured out how to be 30 years old or 50 years old or 70 years old and he banked 800 grand okay in America that is like an abnormal aberration it is phenomenal that anybody put that much money and didn't spend it didn't blow it and hadn't lost it you need to acknowledge I got dude that's amazing there that much money what do you do okay I'm a dentist man Wow how long you been a dentist 25 years well how BIG's your company what are you guys doing annual revenue have you ever thought about okay I'm a furniture dealer who do you think these people are what do you think who do you think has 800 grand sitting around okay she's a nurse first of all she needs she's a single mother nurse she needs my deal and she needs to start figuring out how to make some extra money on the side she needs to be invested with me but she also needs to figure out how to get rid of that hundred she's got cuz what's happening to her right now she's sitting on that hundred thinking that's her safety and it's not she needs to get rid of the 100 and figured out how to start making money online and so we need to get her on one of our other courses we got so many courses 995 we got the bootcamp once you come to the bootcamp and figure out what your next things going to be so look the call simple man where are the good leads I have 19 thousand of these people they already know me they didn't come for free they saw the thing says 100 grand a minimum investment ten years ten year term they already believe in long term so I was talking to the guy at Barnet your guy Greg Johnson Larry Larry Miller right he's like we don't sign long term commitments I said you want to invest in my fun I'm thinking about it's a long-term commitment son that's what it is okay so so look I just wanted to come back here and tell you guys the purpose of Cardone capital it is not a new thing it is the same thing I've been doing the difference is now I'm in a position now to send people checks and I want to send pip I want to send millions of checks out because I'm in that way I get to stay in communication with that guy every month here's a check here's a check here's a check here's the check here's a check here's a check hey man once you get a book okay so look you got to have a lead right that doesn't mean the guy that just hit us for a free book is not a good lead he's a good lead - they're all good leads I agree with that I don't have an eraser though where's our erasers so so all the leads are good the free leads good the 995 is good the $19 is good and this guy that says hey I want to invest with you that's good - right so I'm doing a show every day I do a show every day to generate leads and the question is on that lead what do you talk to him about the non accredited investor I don't know how many how many of the 19,000 Ryan are non-accredited the majority 17,000 that that say they make 200 grand a year or are or have a million dollars in network but there's also this guy called the non-accredited so when you look at the thing I'm sure it'll be broken up right I guarantee just leave this lead right here it's better than the CNBC League the reason why is he knows me right they don't know me then you got to get hey have you ever heard of Grant Cardone how many done that on the phone call you know never have that's what I've been trying to solve the problem of okay this guy says yeah I know about him Anika I just got his real estate book or I ordered the real estate book or I watched his show or oh my god he's so funny or Wow whatever right he's a non-accredited investor what does he need where is he which one of these three guys is he he's right here man he's either here here our job is to help him get some money right so he can so he can go to Whole Foods and not worry every second of every day and that's the story you need to be telling people man grants job is to help you man where are you right now struggling with money got some money you should be accredited who wants to say they're non-accredited nobody wants to say that man everybody wants to be accredited right so look his grants job is to get you to 200 grand a year so that you can do what so that you can invest in his fun with you man right but you gotta make money dude there's something you don't know there's plenty of money out there everybody in the room or to be accredited investor in this room everybody here should be accredited you should go to make at least eighteen thousand three hundred thirty-three dollars a month okay so you don't have to go get the money you don't have to you can find the money or something on cinet ii you've got to make a call and then treat this guy maybe it's a hundred dollars at a time it's 50 bucks at a time twenty dollars at a time three thousand bucks at a time it's gonna come in a bunch of variations okay so there's not an accredited investor he's a lead he knows me hey man just calling you grant Cinco grant wanted me to call you sees that you're interested in the real estate fund yeah man I got some question about that's awesome man that's awesome first let me tell you grants message thank you for filling out the form thank you for being interested okay that's all he wanted to do today control the call so don't let him start going out for questions hey hey before you ask me the questions let me tell you what I'm calling you grant asked me to call you thank you for filling out the farm okay thanks for being interested in investing with Grant okay he really appreciates it hey what do you do for see you're back in control the call you're not gonna answer questions here what do you do for oh man I'm a car salesman really we're at right Larry Miller what y'all just signed up our car down University good he signed up on card in University you're gonna think that he doesn't it doesn't doesn't it doesn't need any of our products I mean you got at least 86 products you could sell this guy right now in addition the card on you corner you doesn't have everything you got to know the inventory okay what do you want to sell him now okay you're just guessing hey what do you need man where are you having troubles what's going on he's watching six segments a day maybe we need him for three days maybe he wants to come see rockstars in Miami I don't know what he wants I don't know what he needs you maybe he needs our weekly support maybe he needs coaching I don't know maybe he needs the real estate book maybe he needs two real estate program that's ten thousand you guys can make a lot of money on that real estate program by the way okay these thirteen thousand guys we're gonna drop a $10,000 program I'm also gonna do a school here for another ten to twenty thousand and you guys get to sell those we have we I have never released a book that had more response than that real estate book so all those real estate books are grabbing hey once you get this course it's ten grand right now you can buy for a Half Price as soon as that course is finished you don't get it for Half Price okay no your inventory no your customer no the leads and no the purpose my mission is to help people Matt I'm gonna make a bunch of money doing it I'm gonna make a bunch of money but but I'm not going to make any money if I don't help people I just want to continue to help I'll help him for nothing five shows a week free nobody does it there's not anybody in the space nobody Gary Tony and Tim Tom to me Harvard MIT what you boys named patty boy Brady nobody nobody nobody does something every single day of the week for free so they might not like me but my job to get them to know you know me so that you can engage with them and say hey dude where you have talked to me okay he's here right now I'm gonna bring you back here start over again invest all your money dude invest it all and go broke and become this guy again you know what guys hungry this guy is dangerous okay you put these three guys on the streets he's the only one you need work that's the only guy this guy she barely gets out of this corner okay this guy's making sense of where he's at and this guy this is like me at 25 years old most dangerous dude give you about the roots okay so these leads are good column and card them and tell them about card on Kaplan okay your job is not to get them to invest in it your job is to sell them book audio program find out what they have I got everything okay this is what you can do anybody ever tells you I got everything grant cardone has ever done you can offer them a thousand bucks right now so I guarantee you I'll bet you $1,000 right now you don't have everything grant cardone matters and if they do I'll cover the grant okay if they have every product that I have I will cover your thousand dollar back all right so make that part of your call how many heard that before I got everything he's ever done yeah okay he got my wife haha I got a ad that I had to go there did not did not have to go there Johnny okay look man you guys got to know where the leads coming from and where what the leads interested in and where are you gonna take the lead okay you as a business owner your job is to keep your people excited to keep them trained keep them motivated keep them inspired and show them that all leads are good leads good lead what is the bad lead how do you transition a bad lead to a good lead to hot lead by the way I'm not interested lead is a level of interest okay teacher people train your people educate your people and most importantly keep your people job and then get back to work [Music]