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the marketing funnel what is it why is it so important how are successful Brands using it and how can you start using it we're going to answer all those questions in this video I hope it's helpful let's get started all right let's keep this simple a marketing funnel is a model that shows the customer Journey all the way from first finding out about a brand a product or a service all the way down to the bottom of the funnel to hopefully becoming a loyal lifetime customer now this funnel is a four stage marketing funnel you see we've got the awareness stage the consideration stage conversion and loyalty stages we're going to start from the top of the marketing funnel and work our way down to the bottom like you would if you were implementing it so let's start with the awareness stage of the marketing funnel this stage is super important because this is how Brands communicate their values it's how they introduce products services or offers to potential customers and it's how they get in front of you and stay in front of you now they may use let's see social media they may use videos like on YouTube they may use blogs they may use ads paid ads that they run on Google or Yelp or anything like that but the most important thing right here is that you're finding out about what they're offering you what type of brand they are their culture their mission their values everything to get you to move down here into the consideration stage and consider becoming a paying customer of that brand the consideration stage of the marketing funnel this comes after the awareness stage for a particular reason this is when someone displays a type of behavior that they may be considering purchasing a product or a service or an offer that a brand has put in front of them maybe you've clicked on an ad maybe you've went to their website maybe you've entered in their email address but the most important part is that now you're considering possibly becoming a paying customer now what can they do to move you from the consideration stage of the funnel to the conversion stage what you'll often see on a website is this and I want you to remember this it's a lead magnet you ever been to a website and the first thing that pops up is hey here's 30 off of your next order and they give you a code but what you have to do is you enter in your name your email address and maybe even your phone number and then you'll immediately receive a code into your email well that is a lead magnet and what that does is that raises the chances of you potentially being converted into a paying customer all right so you have your 30 off code in your email what happens if you don't use it immediately let's keep in mind that the goal for this brand is for you to use that code and purchase whatever they're offering as soon as possible but maybe you don't do that chances are what they're probably going to do is they're going to follow up with you maybe they send you emails maybe they send you texts maybe in that lead magnet for your 30 off maybe it was only good for three days and they're saying hey by the way there's only 24 hours left on your 30 off code what that would do would be to create some urgency in order to move you into the conversion stage of the funnel which happens and only happens when you make a purchase when you spend money with the brand on a service a product or whatever offer that they've put in front of you starting from the awareness stage down into consideration and now converted you into a paying customer all right you've made a purchase use that discount code in your email that's great news for this brand it's great news for you because you got a discount and you've been moved from the consideration stage into the conversion stage maybe they followed up with you a couple times or maybe you use that code immediately in your email but the fact of the matter is you made a purchase you have been converted into a paying customer that's awesome but what they're going to want to do is move you from the conversion stage down to the Loyalty stage probably and arguably one of the most important stages of the marketing funnel because this is where Brands really make a lot of money because they've spent money to get you into the funnel to get you aware of a product to consider buying a product and to even make your first purchase now what they're going to do is they're going to probably send you more offers more incentives and maybe even more discounts so let's say hey we're going to give you 20 off of your order since you already made a purchase with us we want to thank you we want to reward you and they're going to incentivize you to keep shopping with them so say you go back and use that 20 off code boom you are now a repeat customer and they want to keep doing this over and over again so that you are incentivized to shop more with that brand to spend more money with their organization with their service on their products and they want to keep you circulating around this funnel right how do I draw this boom okay right there they want to keep this right here going on because that is far more valuable long term than a one-time purchase if they don't move you into this loyalty stage then they have a one-time purchase and that's not really good for the LTV which is a lifetime value it's it's a business term that people will start using to determine how much does it cost to acquire a paying customer and then what is the lifetime value over the the the time frame that they continue spending money with us so what I want you to remember is continue to bring new leads into the top of this marketing funnel in the awareness stage and then once you move them through all the way to the bottom you want to keep them circulating around here and to do that you're going to have to keep them happy you're going to have to incentivize it maybe you offer discounts maybe you offer loyalty program reward programs the fact of the matter is is that if you can get someone to the bottom of the marketing funnel here in the Loyalty stage and you have a great product a great service and great prices you're probably going to have a successful brand so now we've talked about all four stages of the marketing funnel the awareness stage consideration conversion and loyalty I hope this helps you I hope it's been extremely valuable for your brand and for your life listen my company sway Media Solutions we are a hundred percent committed to serving businesses and professionals like yourself by providing high level Marketing Solutions if there's anything we can help you out with I'm going to put the link to our website in the description it's .swamemediasolutions.com like I said we'd love to help you out in any way possible I want to thank you for watching this video see you on the next one