Optimize Your Customer Prospecting Process for Nonprofit

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sales prospecting is often an unexciting and mind-numbing job there i said it you're probably thinking it i said it spending hours identifying and researching prospects drafting personalized cold emails and chatting them up on the phone there's so much to do yet you don't see the fruits of your labor for weeks months or even years depending on the length of your sales cycle which is why prospecting can often feel demotivating but prospecting on the flip side of this is the lifeblood of your sales career deals can't happen without uncovering a prospect to communicate your offer with in the first place so if you hate prospecting and you're looking for a quick and easy tool to make your selling life easier stay tuned i've got the tool for you [Music] so what is sales prospecting sales prospecting is the process of finding and reaching out to potential buyers of your product or service in order to bring them into your sales funnel and hopefully eventually make a sale for most sales professionals prospecting includes researching your prospects to determine the quality of the lead connecting with the lead through email call or social media platforms evaluating the leads unique needs and pain points positioning your product or service as the best solution for their requirements and then following up maybe endlessly with the prospect now with that all said being good at prospecting is vital to having success in modern b2b sales the more effectively you can find good prospects whose needs and pain points are satisfied by your product the more likely you are to convert them into sales and to smash that sales quota so that's what prospecting is but what are the benefits of committing to a sales prospecting process well prospecting is quite simply about communicating your message with potential customers and when you can do this effectively you're able to start conversations with targeted prospects qualify prospects quickly position your product as the best fit for the prospects needs and wipe out the competition and when you can do that you're going to get a few benefits of mastering this prospecting process you're going to get a steady stream of new leads you're going to be able to increase your productivity you're also going to be able to collect competitive insights which you can feed back into your prospecting so you get more and more qualified prospects the more and more individuals that you engage with over time and ing to homespot.com the more leads you have in the top of your pipeline unsurprisingly the more sales you close at the very bottom of it so with all that said where can you find all these new sales leads without having to google companies and guests at email addresses and then beg gatekeepers for access to your potential decision makers well you can use today's video sponsor lucia.com generating lists of potential prospects using lucia is so so easy just click the link below this video you can get 25 free credits when you sign up to lucia.com using that link of course you'll be able to sign up today for free then the lucia plugin by following the simple instructions that you'll see when you sign up next it's time to build our prospecting list and i'll show you me doing it in real time on the computer here so i'm signed into the lucia.com dashboard i'm going to click the prospecting link up here and let's do a legitimate search for me selling our seller made simple academy training product to um let's say sales managers in the uk so we're going to search in industry we'll go for soft computer software we want you know medium-sized companies so at least one million in revenue we'll go to contact location we'll go for people in the uk job title we will already use this one you can see i've been i've been using lucia myself to do some prospecting i'll just type it in here for effect though sales manager so here you can see we've got 1886 people who fit that um ideal buyer persona of they are sales managers of medium to large size organizations in the uk in the sales software they are selling their companies sell sales software that is that's enough prospects for one two three sales people if you're doing selling properly and appropriately and customizing your emails and outreach and cadence to these individuals to last them a year 18 months two years worth of outreach just closing a small percentage of those is very likely gonna crush your sales quota and that's that's how easy all of this is so we've got the list of people here who can we use as an example here we go cyber security sales manager mr scott collins at microsoft what a company to go after this email address might be difficult to find if we're just googling to try and uncover this person's contact information scott's chance of getting a direct number for this individual by just going on microsoft website are very small considering the size of the organization well if i just click show details there we go direct numbers and an email address for scott collins sales manager over at microsoft how simple was that we can now save this individual to a list if we want to go about creating a list of people to contact over the next quarter or so or we can jump into one of these other platforms salesforce outreach hubspot pipedrive a bunch of different platforms to get this contact information into our crm or our cadence software so we can start doing some outreach and getting some deals done filling your pipeline and increasing the chances of sales success has never been more simple and if you'd like to start using lucia to start filling your sales pipeline like what i'm doing right here right now then click the link in the description below and get started with 25 free credits today