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Full sales funnel for Export
Full sales funnel for Export
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FAQs online signature
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What is full-funnel sales strategy?
A full-funnel marketing strategy simultaneously builds awareness, consideration, and purchase. The marketing funnel is a helpful framework for engaging audiences. At the same time, customer journeys and funnels aren't interchangeable concepts.
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What is a full-funnel strategy in B2B?
Top benefits of full-funnel marketing The main reason B2B businesses opt for a full-funnel approach is that it makes them stand out against competitors. It provides the target audience value from the first interaction and continues to nurture them towards a sale by continuing to be incredibly helpful.
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What is a full-funnel strategy?
A full-funnel marketing strategy involves tailoring your marketing messages to the particular stage of purchase a customer is currently at. Rather than focusing only on sales, it considers the entire 360-degree customer journey and attempts to nurture relationships and build better brand experiences.
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What is a full-funnel strategy in B2B?
Top benefits of full-funnel marketing The main reason B2B businesses opt for a full-funnel approach is that it makes them stand out against competitors. It provides the target audience value from the first interaction and continues to nurture them towards a sale by continuing to be incredibly helpful.
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What are the 7 layers of the sales funnel?
What are the Stages of the Sales Funnel? Stage 1: Awareness. ... Stage 2: Interest. ... Stage 3: Evaluation. ... Stage 4: Decision and Negotiation. ... Stage 5: Sale. ... Stage 6: Renewal. ... Stage 7: Repurchase. ... The Stage You're Missing: Revive Dead Leads.
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What is a sales funnel strategy?
A sales funnel helps marketers understand a customer's purchasing journey, while also identifying what stage of this journey the customer is at. These insights can be used to decide which marketing channels and activities will best guide the customer towards a purchase.
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What is complete sales funnel?
A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.
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What is the funnel method of selling?
How to Create a Sales Funnel Define the problem you want to solve for your customers. Define your goals. Create a preliminary offer to generate leads. Qualify leads to confirm interest in the product. Nurture your qualified leads. Close the deal. Track the final results and analyze sales data.
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hey it's Nathan with crazyer marketing and in this video I'm going to show you how to build a sales funnel within clickfunnels 2.0 so let's go ahead and get into it now I do assume that you know how to set up products and also that you know how to use the Page Builder and if you don't that's okay I have videos on both those topics links in the description down below but let's go ahead and start building so we're going to come to funnels right here and also before we actually get building this is the funnel we're going to go ahead and build so we're going to have a sales page SL order form and then we go into a onetime offer if they say yes to the offer they'll go straight to the order confirmation page they say no to the onetime offer they'll be presented with the downsell option and whether they say yes or no to that they'll go to the order order confirmation page so a simple funnel but if you understand these Concepts you could go ahead and add additional otos and down cells and things like that to really create some complicated funnels if you want to now let's go ahead and click on create a funnel right here in the top right hand corner and there are funnel funnels already designed that you could go ahead and select like there's book funnels and cart funnels and so on but we're going to go ahead and build this one from scratch because if you can build it from scratch then you could also you know use one of these pre-built funnels and manipulate it to suit your needs so let's go ahead and start from scratch and we can go ahead and name our funnel and so I'll just call it demo funnel we could also change the funnel path URL so you can change it to whatever suits your needs I'm going to go ahead and create the funnel and then we get into the funnel workflow Builder so the first thing we need to go ahead and do is add a page so we'll click on the plus button right here and we're going to go ahead and add a page and there's a bunch of different templates you could go ahead and choose from and you can see that we're right now on the optin but we might want to go to like the sales page or maybe an order form page in order to select the type of page that we want for our particular funnel now you can also create one from scratch which is what we're going to do in this video but I just wanted to show you that there are a bunch of pre-built Pages as well so if you want to save time or use one that you've already built you could go ahead and select it from here like you could come to my funnel pages and you could go ahead and use one of the pages that you already created for another funnel that you may have and that way you're not starting from scratch but we're going to go ahead and create new page and then we're going to go ahead and name it I'm just going to call this main product and we're going to add a description for our page and this description is just for us to keep our Pages straight so main product sales page and then we could go ahead and change the URL for this particular product I'm just going to go ahead and call it main we can select our style guide and I have another video on the style guide if you're unfamiliar go ahead and check out that video but for my case I want to use the default style since I want it to match my other page Styles and keep everything consistent index and search engines I'm going to go ahead and turn this on so that way we might get a little free SEO traffic to our sales funnel page and then I'm going to go ahead and click on create page and I'm going to go ahead and edit this page right now so I'll click on edit I'm going to create just a very basic page because again I have videos on the page builder and on different elements and stuff like that so I'm not going to cover that in great detail in this video we're just going to get a functional funnel so you can see how the funnels can be built and how your customers would flow through a funnel so we're going to say buy the main product below and then I'm going to go ahead and add in a checkout element right here so there's our checkout element I'm going to go ahead and click the gear icon I need to go ahead and select what product I'm selling on this order form or this checkout element so I'll go ahead and select my main product right here and then I also want to add an order bump to this order form so I'm going to go ahead and add another product and I'm going to add my bump product here then I want to click on this gear icon and take this box to make sure that it is an order bump and then I'll go ahead and update included product right there and I cover all this in detail in my checkout element video so I know I'm moving really fast fast right here but I have another video that goes into great detail on all this stuff that I'm doing right this second and I'm going to go ahead and back out of here and I'm going to go ahead and click on shipping options I want to turn that off because my products are digital and don't require any shipping and that should work for this particular page so I'm going to go ahead and click on Save and then I'm going to back out of here and the next page we want to go ahead and build is an Otto page so I'm going to go ahead and construct that real quick we'll go ahead and click on the plus button again we'll create a new page I'm use the template that I just created for my main product so I'm going to go ahead and choose that and this one will be the OT product and of course I can write my description I can go ahead and change my URL path so I'm going to just call this Otto and then I could change my style guide and also choose to index it in search engines in this case since it's O page I don't want it includeed in a search engine search so I'm going to leave it turned off and we'll go ahead and create a page and then we're going to go ahead and edit this page so I'll click to edit it and I'm going to go ahead and update the headline so by the Otto below and then we'll go ahead and update this order form here and I want to go to my product select and edit my product and add a product and this time I'm going to be adding my ooto product so I'll go ahead and select product here and that is good right there now since this is an ooto page the checkout element will automatically know that it's an Otto page and so it's going to adjust how it looks and acts so that way it performs the functions of an Otto page and so to see what it's going to show I can come to this checkout preview right here and we can look at onetime offer so by selecting that I can see what my page and order form will look like and that way I can tell if I need to change anything on this particular page so I actually do I'm going to go ahead and click on back here and come down to buttons right here because I need an option for people to say no I don't want to collect this or buy this onetime offer so right here we see this downsell link text I can go ahead and and flip that on and you can see it says no I don't want this and I can see that it's linking over to the next funnel step and so that's just something to keep in the back of my head where these buttons and everything are going to be linking to but at this point in time I don't need to do anything or change anything I just wanted to make sure that I was including a option to not accept the onetime offer and by doing it on the form that is one good way to do it additionally if I really wanted to I could go ahead and add an element and I could add a button for example and I could say something like decline special offer and then on click I want to go ahead and redirect to Next Step or possibly go to another URL so I would go want to go to my downsell URL and I could go ahead and then also remove this link then as well so come back to buttons here and then I can just go ahead and turn that off so they have Rush my order or decline special offer and this would go to my downsell page so a couple different options on how you could give the person an opportunity to say no I don't want your onetime offer but but in my case I'm going to go ahead and delete this button and leave it as part of the form so I'm going to turn this thing back on and that all looks good to me and this page should now be functional so I'm going to go ahead and click on Save and we'll go ahead and back out of here and then the next page we want to go ahead and create is our down cell page so I'm going to go ahead and create one of those so come on down here click the plus button and we'll create a new page again I'm going to select one of my templates that I already created so I'm going to use the O page as my starting template so I'll go ahead and choose that and this one is the down cell product I can go ahead and change my page URL if I want to and Page style and I don't want it index in search engines because it's just a random downsell page so we'll go ahead and do create page and then I need go ahead and update this page with the edit and I'm going to go ahead and change this headline real quick so buy the down sell product below and then we'll go ahead and click on our form and settings we're going to change the check checkout preview to the onetime offer because this is technically a one-time offer page I know that there's upgrade and downgrade pages right here but this is for memberships and not for Otto or down sell pages so even though this is a down sell page it's still considered a onetime offer so we'll select that view and I need to go ahead and and I need to go ahead and select my product as well so product select edit products had a product and we're going to go ahead and select our downsell product here and so that's good like that I can see that it already included my no link right here so if people say no they'll be brought somewhere so let's come back out here and look at the buttons real quick so I have no I don't want this and I'll go to the next funnel step and that seems to make sense for what I want to do cuz my next funnel step is the order confirmation page so this page looks like it will be functional yeah it's not attractive and it would not convert but it will be functional and that's what we're going for so we'll back out of here and the next page we need to go ahead and create then would be the the order confirmation page so we'll go ahead and click on the plus button here and we'll click on page and again I'm going to use one of my templates already so I'm just going to choose this down cell page this one will be the order confirmation and we'll just call this one page path confirmation and then I don't want it in search engines I'm going to use my default style we'll go ahead and create the page and we'll go ahead now and edit this page and I want to go ahead and delete my checkout element because we're not actually buying anything here so we'll delete that and let's go ahead and change this to order confirmation and let's add a different element so add an element and we'll search for confirmation confirmation I'll put it in there like that and then we can go ahead and click on settings real quick and you can see that there's some settings we can go ahead and change like your confirmation header or products and so on they could go ahead and customize it a little bit so it looks like how you want it to in order to match your webs site and all that type of stuff but once everything's all set we can click out of here we'll click on Save and then we will go back to our funnel all right so our funnel pages are all built we have the main product and it'll bring us to the Otto page and then the Otto page will bring us to the downsell page and then the downsell page will bring us to the order confirmation page now obviously there's kind of an issue here because we want the OT page to bring people to the order confirmation page if they buy the Otto right if they say yes to the OT we want to bring them directly to the order confirmation page so we need to do a redirect override to where if they say yes on the Otto page it'll automatically go to the order confirmation page so to do that we'll come down here and we're going to grab our order confirmation page link so I'll copy it right there and we'll come up to our Otto page and we'll edit it and I'll go ahead and click on the checkout element settings and the buttons right here and we see submit redirect override I want to go ahead and turn that on and on submit I want to go to my order confirmation page so I'll paste my order confirmation page right in there and that should work so I'll go ahead and click on Save now and then I'm going to go ahead and back out of here so now if somebody buys our Otto it should automatically send them to our order confirmation page and now we can go ahead and actually test our funnel out and as you can see with this message at the top this funnel is in test mode you can disable this from settings menu in the top right corner so you want to make sure that you're in test mode so that way you can test your funnel out but if you click on settings you can see the option for test mode here and you could go ahead and turn it on or off and of course you want to make sure that you turn test mode off when you go live and you're actually trying to sell your products or services but we're testing so I'm going to go ahead and close this and then I want to go ahead and copy this link right here just by clicking on it or you could pop it up in a new tab but I want to go ahead and open a new incognito window and go to it in an incognito window so hopefully everything is cleared and now we'll go ahead and test our funnel out so so I need to fill in some contact information so I'll go ahead and do that real quick and then I'll go ahead and click on next and I need to enter some address information so I'll go ahead and throw in an address here for the credit card number you can see at the top it gives us our test credit card so I can plug that in so 4111 111111111 for expiration date we just have to pick some time in the future so I'm just going to do that right there for CVV it can be anything we want and then in this example I'm going to go ahead and purchase the bump product so I'll go ahead and click that box and I can see my order summary right here is $17 which is $10 for the main product $7 for the bump it all looks like it's working go ahead and click on submit then and it should bring us to our Otto page so hopefully that shows up and I see the buy the Otto below option so I can click on Rush my order and it should bring me to the order confirmation page alternatively I could decline this Otto and then it should bring me to a down sell page so I'm going to go ahead and test the downsell page first so I'm going to say no I don't want this and hopefully it brings me to a downsell page and it did I see the downsell page right here and now I could select yes or no right here on the downsell page in this case I'm going to select yes and it should bring me to the order confirmation page so we'll click on it and hopefully wind up on the order confirmation page and we are I see that I purchased the main product the bump product and the down sell product There's a summary of my order and everything else so it looks like all that worked I'm going to go ahead and try again so I'm going to go ahead and clear my browsing data and close the windows and open a new incognito window and then copy my URL again and come back over here and test it again with some different contact information so let's throw in a different address right here and if you didn't know you can go ahead and use as many email addresses as you want if you have Gmail as your back end and other email service providers might do something similar but you can put this plus and then whatever and then it creates like a brand new email address and it still winds up in your same inbox so that lets you come up with an infinite number of email addresses for you to test this stuff out and I'll click on next and then I got to enter an address again so I'll enter that address and then same credit card test info so plug that in real quick and put a date in the future and whatever CVB I'm not going to buy the bump product this time we'll go ahead and click on submit and we're back at our o page so now I'm going to test this option out that if I buy the O it should bring me to my order confirmation page so we'll click on that button and make sure that it works correct and there we go direct to my order confirmation page I can see that I bought the main product and the Otto product and everything looks like it is working so I could of course run through the funnel a couple other times and different ways to make sure it works but I think that you get the idea and there are a couple other settings that I want to quickly address so if you hover over your page you can see this lightning bolt right here and this will allow you to assign a workflow to this particular page and what a workflow is is email marketing automation so you can go ahead and use this funnel step to trigger an Automation and I have another video all about the workflows so if you want to connect emails to your sales funnel watch that video to learn more about it additionally there's this menu right here so you can click this button and you could also do like a split test if you want to so you could change like your headline or your bullets or something like that and see which one converts better you could clone the page you can manage your products from here if you don't want to click into your page and edit your checkout element you could just do it right here you can also manage events so this is like deadline funnels and I have another video All About events so if you want to connect like a deadline funnel or or add a sense of urgency to your sales funnel you may want to check out the events you can attach a workflow so this is the same thing as a lightning bolt option so email marketing you could also adjust your step setting so click on that real quick and take a look so this is the name of the step and then you could also change the page path right there so if you want to make any changes you could quickly do it right there finally there is the page settings option as well and here you could go ahead and change the name and description you could update your SEO data and also your page URL right here and and change the style if you want to so just a couple more options that I wanted to point out and finally of course you could go ahead and remove the page from your funnel if you want to do that now once you're all happy and ready to go come back up here to your settings and then you could go ahead and turn off test mode so test mode no and then you could go ahead and click on update funnel and your funnel will be live and you be able to accept credit card payments on your funnel and start making millions and millions of dollars anyway that's it for this video hopefully you found it helpful if you did I appreciate and SE to likes comments subscribes Andor head over to crazy marketing.com and I hope you have a great rest of the day
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