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Alex Hero's first massive success in business was a company called gym launch last year he sold that company along with two others for a whopping $46 million and one of his superpowers that allows him to scale these businesses so fast and so far is his ability to generate just a flood of leads every single month for his businesses So today we're going to look inside of his sales funnel at gym launch and see the secret that led to this massive acquisition so if you ever want to see what ads somebody's running or what sales funnels are getting them all of these customers you can head over to Facebook ads Library if they're running Facebook ads you'll see them here you first put in the location that they're running them to in this case the United States you put in if you want all ads or just a certain you know type of ads and then you type in the business name or if they're running them from an influencer's account you put in the influencers name so in this case gym launch when we look at these ads there's two main funnels that they're driving this business into there's the seven money models and there's some sort of free kind of vssl training that is a little bit older this video right here so if we look at this we'll first start with this video since this is uh an older one um and this is just a very simple landing page now if you read Alex rosi's first book 100 million offers you'll hear him talking about kind of the big offer the big guarantee right uh like what is it that you're promising and this is something that gym launch can do better than pretty much anyone else I've seen one of the the headlines and the angles that you'll see in a lot of their ads is they guarantee that you'll make $150,000 from working with them now some people spew out some crap like that but few people can actually back it up and they to my knowledge at least can't they have the results in order to really back this up so let's look at this headline here that's the first thing when you look at any landing page your eyes should go there first if you see something else when you land on your landing page or somebody else's landing page you know you're doing something wrong right because you want to see the headline first it's where your eyes should go there's a cool software for this called iquant where you can plug in your site on the software called iquant and it'll show exactly what most people are going to be looking at based on some heat maps and some different Neuroscience that they plugged into the software so here headline is definitely what sticks out first headline is the three-step gym launch acquisition system to fill your gym in 90 days with high paying clients so immediately we have two really kind of three things going on here number one three step right it's it shows it's a simple process it's three steps it's something you can wrap your head around and you're thinking what are these three steps the second thing is gym launch acquisition system it's a unique mechanism so this this unique mechanism is making people think what are they doing right it's instead of saying the three-step you know marketing strategy like that sounds pretty bland but when you add some spice to it gym launch acquisition system it sounds a lot better right so you can kind of make this your proprietary method that you're teaching so the three-step gym laod acquisition system then the third thing they do is they State a promise to fill your gym in 90 days so it's getting a giving a time frame right people like 90 days man that's pretty quick to fill your gym that's what they want in 90 days with high paying clients so it's a triple Wy it's a good time frame they want to fill their gym and it's with high paying clients not with you know cheap plet fitness clients I guess even if you don't have a marketing budget number two and experience running ads so the two things these are probably the things that they're hearing on their sales calls most often people are saying oh well I can't do this I don't have a marketing budget or I don't have experience running ads you can take those things that people people immediately going to think why they can't do what you're teaching and you put them straight into your headline so this headline is Top Notch this process has worked for over 5,000 gyms right they're adding in that proof and that that trust there and made over $650 million in Fitness sales over the last 7 years I mean talk about a rapport statement that statement is going to take away the doubt that they just raised by making such a big promise in the headline next up for Brick and motor mortar gym owners only they continue to drive this point home because I'm sure they want to restrict the people from going through their funnel and submitting an application and taking up space on their sales reps calendars that are not brick and mortar gym owners they just want brick and mortar gym owners so if you're getting people inside your sales funnel that you don't want you can add these messages right throughout the funnel we had we built a funnel earlier this year for somebody who helped authors scale their business and he got a lot of people who were beginner authors right they were people who you know were trying to write their first book and that's something who we worked with so we put messaging throughout the F that said for experienced published authors only to trying to restrict those people out and then it says watch this groundbreaking video now cool so watch this exclusive training enter your name email and phone number below and have this bar that's almost complete kind of gamifying the process cool so then the headline runs over again so it's reminding you hey you're on you're at the right place this is a big promise uh sing with the sub headline watch this video now so they teach all this stuff and then they go right here and they add in a call to action it's actually pretty surprising they didn't go and he even talk about it it just says book a call below um for your gym AIT and they have a bunch of testimonials again adding in that proof and takes you to a very simple page where it shows you you know what we're going to do on this call and then you can book in a time and then again they have an application process to make sure these people are good so all in all a great funnel the purpose of this is to get real gym owners primed up warmed up introduced to what they do and believing that there's this better process to run their gym gym launch has done it they should come work with gym launch and B a call now let's look at really quick this second seven money model funnel this one's very interesting a little bit unconventional I think you're going be surprised by it so the headline seven money models we use to scale gems to over $100,000 a month like clockwork again same really section same features of this headline same strategies used seven money models unique mechanism what are the seven money models right and it's specific seven money models we use to scale gems to over $100,000 a month again going back to that that point made earlier where do your eyes go when I look at this my eyes go to the headline but then secondly they not only go to highlight cuz it's big but because there's two colors here and then the promise is highlighted in this other color right and then like clockwork again it's it's a it's a time kind of suggestion right that it's it's simple it's easy and it's repeatable right discover the best models for building a wildly profitable gym fast again go back to that like on the last page 90 days even if you suck at sales this is another thing that people are probably saying I suck at sales I don't want to do this 106 pages is worth of gym growth strategy so this is making you say all right I really you know you I really want this I really want to uh see what these 107 pages are so same thing called action it says PS leave your credit card at home I thought that was a really cool line that just kind of takes down some of the sales um resistance right they're thinking they're going to get sold to and then there's also a little bit more on this page these are the exact money models we've used up J Jim scale to over $100,000 per month and they give you a preview of what you get of these seven different money models even though there's only six right here and then you can click yes I want access and then they show you again I'm sure if you click that takes you back up to the call to action and then boom see how they break down all this so now on this next page they say hey your 7 money models PDF is on the way so it says watch to kill your gym watch this 15minute video in book a call now we guarantee you can go back to that promise to add $150,000 to your gym so if you look at all of their copy everything is about the gym owner it's all about the benefit that they get and then the proof that gym launch has done it many times before and then again we have a vsl this is a 15minute video sure it follows a very similar framework and it says Hey CL claim my free gym strategy call and then it brings you um back to a similar page that we saw before where you can go and you can book a call so these are the funnels that have been generating them a massive amount of leads every single month and if I had to guess there's a lot of things going on here right if you want to copy these pages and put them into your business and see them work a few things to look out for number one watch these vsls I'm sure you'll learn a lot as to why they say what they say number two this shows that often times some of these simpler designs actually work better right I mean we own funnel architecture and we build funnels all day long this is what we do and we see it time and time again where in some cases it's just intuition some cases a more complex more beautiful funnel works better but in some cases a simple funnel like this that looks clean looks professional works better and it's just knowing what your client base wants split testing different things uh and just continue to learn an a test and optimize all of these things if you enjoyed this video I think you also enjoy this one it's the four pillars of funnel architecture and how to apply them to your website to your sales funnel to two to even 3x your sales if you're not already taking advantage of them I'll see you there