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welcome back to our small business 101 Series in this episode I'm going to show you how to build a sales funnel that will convert leads into loyal customers Drive sales and turn your business into a moneymaking machine Let's Jump Right [Music] In a sales funnel guides potential customers from the moment they discover your brand all the way to actually making a purchase it helps you figure out the best ways to attract engage and convert leads into loyal customers but before you set up a sales funnel it's crucial to understand how the whole customer Journey works so let's take a closer look customers generally go through four key phases before making a decision known as the sales funnel diagram the first stage of the funnel is awareness it's when customers first notice that your business exists numerous methods to boost brand awareness include creating social media ads publishing blog post or partnering with well-known influencers people who visit your social media profile or website will develop an interest if your brand resonates with them this is your chance to convince potential leads that your product or service will help solve their problems or achieve their goals explain your value proposition unique selling points and competitive Advantage basically it should include everything that separates your business from the competition if you nail this prospects will move on to the desired stage when their interest in your product becomes a want or a need make the checkout process as smoth smooth as possible so customers can finally take the desired action buying your product but the journey doesn't end here you still have to deliver an excellent after Sal service happy customers tend to buy more often and spend more on each purchase they're also more likely to recommend your business to their friends and family which will bring in new customers and that's how you build a continuous cycle of customer engagement acquisition and retention now that you understand each customer's Journey Journey before buying your product let's discuss the best practices for building a sales funnel when you start a business from scratch initially nobody knows about it right hence the initial touch point with potential customers is crucial as it's their first direct interaction with your brand or product it can be through your website social media posts advertisements blog articles or email campaigns the key here is to know your audience and create content that's relevant to them for instance if you're selling eco-friendly produ products you might create an ad that shows the positive impact of sustainable living or if you run a web development company your blog post should cover topics like importance of owning a website SE your best practices and so on whatever content marketing strategy you use the end goal is to direct visitors to your landing page this is where you can turn them into leads depending on your product type there are plenty of ways to create a high converting landing page if you're offering a digital product like software you can offer a free Trust so customers can try or Services before making a long-term investment what about physical Goods you may ask no worries you can include detailed videos of how your product works to help buyers make an informed decision you can also optimize the landing page based on your long-term goals for example let's say you want to collect customer information rather than generate instant sales in that case offering a lead magnet is a good idea let's dive in deeper in how they work in short a lead magnet is is a valuable resource offered for free in exchange for users contact information like an email address there are numerous examples of lead magnets with ebooks being the most popular they're ideal for providing in-depth knowledge on a specific topic for instance an ebook on 10 ways to improve your well-being can attract health conscious individuals if you're in the health industry if your consumers prefer videos over written content you can offer free webinars once someone signs up for a lead magnet the next step is to deliver it to them efficiently this is where email automation tools like convertkit and MailChimp come into play they allow you to send your league magnet automatically to new subscribers and nurture them with follow-up emails once you get a sizable email list it's time to build your email sequence let me break it down what it is basically it's a series of emails automatically sent to a specific segment of customers on your email list it's a powerful tool in digital marketing used to nurture leads build customer relationships educate subscribers or promote your products and services tools like HubSpot and active campaign offer features for automated email campaigns you can also track email opens clicks and conversions such data allows you to analyze the effectiveness of the sequence and make adjustments to improve performance before setting up an email sequence campaign you must Define your goal first are you looking to onboard new subscribers or do you want to nurture existing leads and drive sales for a specific product either way the content should be tailored to guide recipients toward your goal over a series of emails for example you can start by creating a series of informational emails related to your Niche subtly position your products as a solution to the reader needs with each email delivered after sending multiple emails and building a good rapport with your subscribers it's time to promote your products for conversion focused emails include a strong call to action button to guide readers to your sales page where the can form the desired action if you haven't graded one yet let me show you how to do it a sales page works like a landing page except it's created with one specific purpose in mind to secure sales for your product there are several types of sales Pages depending on the product and specific stage in the customer Journey the first one is short form sales page concise and to the point it's perfect for well-known products or services that don't need much explanation these Pages typically have a compelling headline key benefits and a clear call to action the second one is a long form sales page it's much more complex than a short form page containing extensive information about the product testimonials and FAQs long form sales Pages work well for focusing on detail oriented customers who require thorough information before making an informed decision then there's also a product launch sales page as the name suggests its primary purpose is to build excitement and anticipation for a new product fisis it often includes a countdown timer to the launch date teasers about the product features and special offers for early birds here are the essential building blocks of what makes a great landing page you can follow them to create a high converting landing page so the headline is the first thing visitors see on your sales page and it plays a crucial role in getting their attention a catchy headline should resonate with your target audience addressing their desires needs or problems think of it as has a hook that draws them in to reading further after capturing your audience's attention the next step is to present a problem they're facing this helps to better connect with your audience as they feel understood and acknowledged once the problem is established introduce your product or service as the solution highlight the benefits of your product and show how it will solve the audien's problems or fulfill their needs social proof is a powerful tool in building customer trust and brand credibility you can include customer success stories reviews case studies or even endorsements from well-known experts in your industry show that others have tried your services and had a positive experience it can be a significant motivating factor for new customers to commit a purchase last but not least create a straightforward checkout page a complex or lengthy checkout process can deter potential customers no matter how persuasive your copy is keep the steps short and instructions clear to make their buying Journey as smooth as possible another trick is to let customers check out as guests it cuts down on the hassle of filling out lengthy and unnecessary forms okay now that you have the foundation of how to create a sales funnel let's explore the strategies for monitoring its performance and fine-tuning for consistent success every time you set a goal for your business you need to establish a precise tracking method this seems like an obvious step but it's often overlooked by creating key indicator metrics and tracking them you can see what's working and what isn't so what elements should you test in your funnel start with your landing page test different headlines calls to action images and layouts to see which one truly resonates with your audience use tools like Google analytics to track landing page traffic and user Behavior heat map tools such as hot jar and crazy egg are also beneficial for strategically placing your call to action buttons you can also experience experiment with different types of lead magnets be it ebooks webinars or free trials and how about that email campaign we talked about this is where you should nurture those leads use different subject lines and play around with email frequency pay close attention to open and click-through rates these metrics give you a better understanding of what engages your subscribers the most platforms like MailChimp convertkit and active campaign provide detailed analytics for your email campaigns they help you track the effectiveness of each email and turning leads into conversions based on your findings tweak your sales funnel and overall marketing strategy ingly to achieve even better results building a sales funnel is a mystery no more now it's time to put your new found skills into practice and watch your business SAR into New Heights remember we're here to support you along the way before we part ways be sure to subscribe to our channel so you don't miss the final episode of small business 101 Series where we will discuss even more health marketing strategies to boost your Revenue thank you for tuning in and I'll see you in the next video