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all right so lead generation tips for mortgage professionals how do you trigger the leads you're generating to actually convert all right so step number one remember conversations equal conversions the more conversations you have the more conversions you can get but you gotta do things the right way outflow equals inflow remember that write that down outflow equals inflow the more content you put out weekly the more reach you have which is out for the more engagement you have which is inflow equals opportunities for everybody let me give you guys some ideas so number one content is key to generating good consistent mortgage leads it's not just about running facebook ads or google ads no no no you have to have content because any ads you run right whether they're facebook or google you have a lot of competition so if all you're relying on is the facebook ad to try to convert that to a loan app good luck let me know how that works send me an email i'll tell you right now it doesn't work i've been doing this for a long time i manage a lot of money and facebook ads every month i know it works and what doesn't you need to have content as your foundation content is king you control the narrative put out really good content every week do a vlog video like this do a blog article do webinars have core lead magnets and that's your base you can re-target the leads you're generating with really good content you want to warm up the leads you want to become a digital marketing farmer not just a hunter hunting is good when you go out there and you bring back food the family eats what if you go out there and you don't bring back food you better have some reserves in the refrigerator so your family can eat right farming is very different become a digital marketing farmer start with good content number two get social all the content you're putting out to put it on every single platform you have access to linkedin instagram facebook youtube google that's the foundation you got email marketing going out every week you got the same content going on your social media profiles you're starting to become omnipresent number three make sure you have a google my business listing i can't tell you how many mortgage professionals i talk to that i do audits for whether they come on as clients of ours or they just want to collaborate and get consultation for me and they do not have a google my business listing type in your name right now your first and last name if your name does not pop up on the side of the google my business listing that means you do not have one it's very easy to get one it's free just go through the process once you have one though opportunity start opening up you can start asking for reviews you can start increasing your seo the same content you're sending out via email on all your social media platforms guess what google my business listing allows you to upload content and now you build seo organically seo is a powerful powerful game to play and complements facebook ads and google ads and emails another thing reviews and case studies it's not just about reviews okay yeah you want to have a lot of five star reviews i agree it's better though when you have a case study you create your own case study let's say you help this family it took them forever to buy a house you could record an actual case study and document like this on video with the powerpoint of actually what you did when you met them where their credit score was they had no money down they had low credit score how you helped them increase their credit score how you helped them save a little bit of money and this new loan product came out that only needed three percent down how you got them their keys their faces when they got in with their family that is powerful that's way give me one strong case study i'll take that over 105 star reviews any day any day incorporate case studies in your game i promise you'll get an roi advertise on facebook and google not just facebook not just google both they're completely different ecosystems when you combine the power of facebook and google together with digital marketing you become omnipresent ladies and gentlemen power power last but not least this is old school um start doing a monthly postcard start doing a monthly postcard the greatest salesman in the world by the guinness book of world records is joe girard look him up joe girard the network carl salesman of all time guinness book of world records identified him as the greatest salesman ever his number one secret is monthly handwritten note every time at one point he was sending out thirteen thousand hammering notes a month no return address he was handwriting so people open up the envelope he was having people around the car lots reserve time to speak with them to buy cars at full rip full retail value not wholesale incorporate a monthly postcard in your game incorporate your emails incorporate your facebook and google have fun enjoy your roi i'll see you on the inside