Lead generation qualification for mortgage

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hello my name is Mitch Smith and I am a digital marketing ninja with mortgage business and realtor experience and today I'm introducing the home buyer magnet and I will just jump right into this first of all Who am I and why should you care I'm a professional digital marketing web design and SEO specialist I'm also the founder of fog for sure calm and I'm formally licensed as a mortgage loan originator realtor I've also been a licensed professional in the life and health insurance industry what it wasn't too fond of that industry but they try it out when I was 18 and I generate sales qualified leads for mortgage brokers who are in very specific situations the leads I generate offer the best return on investment and conversion ratios you will find anywhere first a little background about me before we get into details of the setup in 2006 I worked in real estate sales and I worked under Linda Almaraz at Coldwell Banker advantage she was the top producing real estate broker at that point in time in the state of Oklahoma in 2009 I worked in high-end custom home sales and marketing for premier custom builders in Northeast Ohio and we did some fairly high-end homes there in 2011 I worked in loan origination didn't I didn't primarily new construction with United built homes and within the first three months of being licensed I was in the top 5% of producers I essentially just followed their system which consisted mostly of putting out signs in rural Oklahoma areas and attracting incoming leads that way in 2013 I started doing some freelance web design social media work and advertising I started in the vapor industry VP whole sales comm I kind of viewed away from the real estate and mortgage industry for a while in 2015 I started to thought for sure calm full-time and I kind of had an epiphany to come back into the mortgage and real estate arena and kind of jump back in so first things first before I get into the details about specific things about our program where do we work with we're with mortgage brokers and loan officers who have an established positive business reputation that's important because we're not we're not creating any kind of reputation or fabricating anything essentially we want to work with people who have already got a positive reputation out there and have clients who will vouch for them but we want this to be a win-win for all people involved including the clients and our clients and their clients and everybody involved so that's important we work with brokers and loan officers who are willing to create or already have created educational materials for their target audience this might be videos it might be just content that they've written up but videos are particularly important moving forward and we can kind of help guide and assist in some of that if it's not already in place but that is a huge piece of this and also we want to work with brokers and loan officers who are in a position to effectively service and take on 50 to 100 new leads per month that's important because a lot of people are interested in new business but they might be also spinning their wheels they might have too much personal things going on in their life to be able to take on the new business we want to be able to send these clients to people who can effectively service them period magic formula that my experience gonna bring to the table I have the mortgage and real estate experience combined with web design digital marketing and advertising experience and I have an understanding in utilization of the latest and targeted advertising and lead capture technology and this combination has made some magic happen for our clients how does it work we use highly targeted advertising delivered to a very specific pre-screen audience our audience consists of individuals for eager for your call them we use pre proven lead capture ads and landing pages that generate sales ready buyer leads with very high precision we use constant AV testing to optimize the outcome of our marketing and advertising efforts and the leads that we generate will offer a higher conversion ratios than you're going to find anywhere else and the mortgage industry and real estate experience is also a huge plus here are the problems with the current scenario a lot of our clients are in in-house marketing managers provide no guarantee of a return on investment you can hire them all day but ultimately you're taking a big risk there's just not any return on the investment you get buying sales leads is a waste of money networking events can be fun but they rarely result in business especially in the short term and they're not consistent enough to rely on for business not that there are a bad thing to attend they're just not consistent enough for people looking to generate business now darling I'm Realtors for referrals can be equally enjoyable as the networking events but with our system you'll have plenty of leads to send their way which is extremely valuable as you can imagine to be able to send leads back to the Realtors versus crawling on them to try to get business milk the business out of them and lack of lead generation in capture lead capture systems in place leave a lot of brokers and loan officers in a spot where it becomes nearly impossible for them to generate business so what's the solution having a professional digital marketer was a background and loan origination generating leads for qualified mortgage professional candidates such as yourself hopefully hot sales qualified lead generation system which produces leads that belong to you and only you these are not sold anywhere they're your leads and they belong to you market proven ads delivered to a highly targeted audience we do ongoing a/b testing and essentially we're taking two different to at least two different versions of everything that we're doing testing it and we're continuing to optimize for the better of those AP test results for those who are not familiar with a/b testing a V tested lead capture pages that capture leads information a B testing is an ongoing process to maximize results again for those who are not familiar with a/b testing essentially if you are not testing then you don't know for sure it's basically the rule of thumb so anything that you're doing if you don't have a control group and you don't have two different versions that you're testing the outcome of then it becomes almost impossible for you to know for sure what's working and what's not working because you're not testing against anything cracking card installation in utilization to retarget visitors with ads after they visit your website the old rule of thumb is that people need to see something seven times for its takes and today's world I think you can be a little more targeted than that how should I know you can because we have people converting in the first view if not their second third but sometimes the efforts get increasingly more effective after you can target the same visitors with ads after they visit your website or the landing pages or whatever pages we have set up for you to convert and this is the guaranteed mortgage lead profitability formula this is essentially what we're using to ensure that our clients are making a good investment the top group is our essentially optimization metrics we're using these the cost per click click-through rate conversion on landing pages cost per lead cost per loan that essentially all converts into a cost per action and if our cost per action is greater than our is is less than I mean our average order value which is going to be your compensation for any loan that you make as long as your average order value essentially is greater then you our cost per action then we have a profitable set up in place so that's kind of how that is a set up at a very high level so this is how it works in step one you thought an application the applications actually in the notes below this video if you're a good fit you'll receive an email back with next steps my assistant will review your application and if everything works out then we'll discuss options and we'll begin one of the packaged offerings to start getting everything we need in place for you to start generating some consistent business in step three we will set up the system with constant AV testing and ongoing optimization to maximize the return on the campaigns we have in place for you these are my areas of expertise paid traffic and retargeting lead capture and sales funnels you male automation SEO and web design and why now we are very selective with our clients and spots are filling up fast we do have some limitations as far as who will take on obviously and we also have some geographical limitations in place so there are some considerations there if you have more questions or if you are ready to get started to see what we might be able to do for you please fill out the application in the notes below and we will get the process started I appreciate your time today and we will talk to you soon