Empower Your Business with a Lead Nurturing Agency for Technology Industry

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Alex Hero's $100 million leads absolutely changed the game information on how to generate leads is now completely free and anyone can generate hundreds or thousands of leads for their business at will but does that mean that lead generation agencies are dead in this video we are going to see what Alex rosi has to say about lead transation agencies and talk about whether you should start one in the year 2024 and obviously this is a really close topic for me cuz I have worked with over 250 Le and agencies and I scaled my own Le and agency from0 to $40,000 a month in 6 months which obviously changed my whole life and all of this stuff by the way is from Alex rosi's lead transtion course we're going to be going through that and seeing what he says about running a lead trans agency so first thing we're going to cover is the actual problem of lead generation he puts it on really well and I think this is like the main thing when building a lead generation agency cuz obviously if you want to make tons of money with your own business you need to be solving a really really painful problem and if you're running a lead CH agency obviously you're solving the the problem of lead generation so right now the problem is for most businesses you're not getting as many leads as you want because you're not advertising enough this is extremely true there was a study made by Hobs bot a huge huge huge company that around 63% of B2B businesses only in the United States struggle with lead generation that's their biggest problem and biggest pain every single time for B2B business owners the biggest problem they have is lead generation if you're not getting as many sales you're not making as much money as you want it's simply because you're not getting as many opportunities as you want to have like you need more at bats that is awesome extremely true a lot of people when they think about their own business they think that the problem is their sales process or their product or their offer or their pricing or what their competitor is doing or how is the economy looking or the trends in the market or new technologies like there's million things and obviously all of those things are extremely important but still to this date the easiest way to increase the revenue of a business is to get more leads cuz right now if you're getting five leads a month and five calls booked in the calendar a month and you're struggling with sales and they're closing one of those or maybe none of those a month obviously it won't really make a huge difference if they improve their closing rate a bit if you have five leads a month coming in if you increase your closing rate by 10% it's not really going to make a difference or even if you optimize your price a bit or whatever it might be it's not really going to make a difference but what if instead of getting five Le a month you are getting 15 or 20 leads a month without changing the closing rate without changing the pricing without changing anything you're going to immediately triple or quadruple the revenue of the business and also the secondhand effects of generating more leads are even bigger than you would think when you get more leads you're able to take on better clients cuz you don't have to be desperate you're able to increase your prices cuz there's more demand for your services you get more feedback on your actual offer and your sales press you're able to optimize your product you're able to optimize your marketing you're able to optimize your sales process all of these things and when you have more leads coming in you're able to make more money so you're able to build a better company so fundamentally if you were able to get more leads for less money that are higher quality and you can get them from lots of different places so you never need to worry about one of them going away would that make you feel better in your business if so that's what we're covering and many think about it from from the lead generation agency perspective that's how I really like to always think about it okay what does this mean for a B2B lead generation agency a lot of B2B businesses they probably are already getting leads through some kind of a channel maybe they're doing ads maybe they're doing referrals maybe they're doing networking whatever they might be doing lead gener agency are able to offer them another source to get leads and get them more leads and in a lot of cases also get them cheaper leads compared to for example paying Facebook ads for those leads you're going to be extremely extremely golden as a service provider cuz you're making the business more safe more stable and the business is less stressful to run when you are providing a service that achieves all of these things when all else is being equal when you double your leads you double your business if you 10x your leads you 10x your business this is also the reason why I really love the lead trans na business model is if everything else stays the same in a business and you just get them more leads they will always make more money a lot of things like if you are helping them with automations and AI chat spots or Facebook advertising whatever it might be sometimes there are a lot of different variables that you have to take into consideration on how how much it affects your actual client's business as an agency but with lead generation when you just deliver the more leads it's extremely simple we gave you 10 new leads this month you paid us $2,000 for it and from those 10 leads you got two new customers who each paid you $10,000 we delivered you 10x that Roi that you are paying us and so lead very simply put is a person that you can contact that's it that's all it is and that's when I realized that I actually didn't want leads I wanted something else I didn't want to just be able to contact them I wanted them to be interested in buying my stuff there's a lot of service providers and a lot of different marketing techniques and strategies that get you a lot of leads if you think about it from the perspective once again you're a lead agency owner and your clients want make more money instead of just delivering them more people who they can contact it's better to go one step further and deliver them people who are interested in actually buying their stuff this way they will have to spend less time on actually nurturing the leads qualifying them Etc and they can just spend more time on making money and actually selling to those leads which of course means that your service is more more valuable and you can make more money in exchange and so what I really wanted were engage leads so people show interest in the stuff you sell so somebody I could contact who also has shown interest in the stuff I sell is an Engaged lead and ultimately that is what the output of advertising is that is what we are after the leads showing interest are the leads that matter that's what we're after engaged leads are the true output of advertising what I noticed myself when I start running my own lead and agency is there was some similar service providers in the market similar agencies yeah we'll get you more leads we will get you more leads but then I was looking at what they were doing and they were helping companies run Facebook ads that would get them opt in or they would scrape them different email addresses and yeah that is once again great but really at that point when you're doing that you're just helping them out with the first thing so what I thought to do with my Legion agency and what I have helped over 250 Legion agencies now do is deliver actually interested people who have booked a call with the companies so instead of delivering my legiony clients just contact information that they can reach out to deliver them a booked call with a person who's interested in their service and you might think damn that is so much extra work to do but that's actually false the process is still extremely simple so let's say you have a client X client X sells new websites they are a web designer and they want to work with startup companies what you would do is you would send an email in behalf of client X to a startup company and say hey Mr startup company I would like to make you a new website are you interested in this and then the startup company would say yeah sure I'm interested sounds good we have been needing a new website then what you would do is you would schedule in a call with the startup company and with company X so okay perfect so let's have a 30 minute call next Tuesday at 10:00 a.m. at Eastern time are you up for that and the starb company would say yes of course and then we would book the meeting between the startup company and with your client company X and they would have the meeting together on Tuesday morning 10:00 a.m. and this way your client who is paying for this Le and service doesn't have to do that much work they just show up to the meeting they just sell their web design service and of course yeah it's more work for you but because your service is so much more valuable you can charge way more and in my opinion the reason why that works so well is what Alec just mentioned people don't just want leads they want leads who actually are interested in buying the service because it's going to take so much less of your time CU it's going to be such an easier thing to manage for a company business owner and that's also the perfect thing when running a l agent you can charge per a call booked or per a warm lead generated hopping on to his next video cold Outreach Playbook so this is his video that he has actually made on cold Emil specifically or cold Outreach specifically and just one really interesting thing is if you go to Alex's site you're able to see he has code Outreach scripts here as a PDF that looks like this I could bet a lot of money that when you scroll into the actual Cod email script section of this PDF that this is not the Cod email scripts that he runs or actually I I wouldn't really even need to bet cuz I already know that that is the fact I know know what kind of scripts they actually run for at least gym launch at least the ones that I have seen they don't look like this cuz this is to be completely honest with you a terrible Cod EMA script Alex is an absolute marketing genius million times smarter than me and more experienced but I can guarantee you that this is not a good script it's way too long it has a booking link here affects deliverability it's a bad CTA it has a double CTA it has a big list of case studies here it's is not a good code email so if you can figure out a way to contact somebody one to one you can use it for cold Outreach so you can knock on 100 Doors make 100 phone calls you can send 100 direct messages you can send 100 voicemails and it worked 100 years ago it works today and when the platforms change it will work tomorrow that is also the reason why I love cold email and cold outre in general CU it's not dependent on a platform like a lot of other marketing channels are for example Facebook advertising Facebook advertising is great but the problem is that there's a lot of algo changes that you need to take into consideration back in the day when iOS 14 came up and wiped everything out like there's a lot of things that really are dependent on the platform when really doing cold Outreach when you're are good at Cold Outreach it doesn't really matter what happens cuz the fundamentals will always make sure that you make money like the same fundamentals that I used when I was knocking doors were the same fundamentals that I used when I was selling in shopping malls or when I was building my first call center or when I was building my Legion agency or when I'm helping our clients right now build Legion agencies or when I'm doing code email advertising for other companies like the fundamentals throughout my career of doing cold Outreach which has been like eight nine years maybe in total have always stayed the same it doesn't really matter if people suddenly stop using a specific platform you can take the same code Outreach principles and fundamentals and transfer them to another platform to email the direct mail knocking doors to calling on the phone same fundamentals have stayed the same for that whole period and they will always stay because it's not based on how a platform works or functions it's based on why people get interested in stuff and why people buy but how do I contact them the simple answer is you build a list and there's three ways to build a list you can scrape them you can buy them you can look for them scrape them means you're using softwares you want to subscribe in my opinion to as many of these softwares as you can search them all based on your criteria of the type of customer you're looking for then try out a representative sample say a few hundred from each of the software that you use and if the contact information is up toate and the leads are responsive and they are the type of person the software claims them to be then Bingo buy more and also the funny thing about this is scraping softwares obviously absolutely the best way to scrape lists most of the scraping softwares out there on the internet they all share the same database some of them have it more up to dat if you look at all the big one Zoom info Apollo LinkedIn pretty much all of them come from the same place so rarely there are big differences of course when there's like Niche specific software scrapers like for web3 or e-commerce or whatever there might be differences but for generally all the B2B lead scrapers are pretty much the same I really like using Apollo clutch also works really well but it's a bit more difficult to scrape so you only really need one or two softwares Max depending on what kind of Niche you are in and almost for every single Niche if you start out with apollo.io is going to give you everything that you need to get started out with the second way and I've used these two is Brokers so just like you can have people who buy and sell anything there's people who buy and sell lists they're list Brokers go to many of them and ask them to make you a list and most of them will give you a sample list now sometimes list Brokers can be even more nuanced than software can be because that's their whole business sometimes they can't it really depends on the quality of the broker just like anything else I really like using list brokers in cases where generating the list takes a lot of manual work for example when reaching out to startups there's a lot of other information that you like to have about the startup like who has funded them how much funding they got what was their latest funding round and what vertical are they in have they attended any events and there are Brokers on the internet who spend all of their days compiling this information every single week or every single month based on what kind of a package you get also with list Brokers something that you want to take into consideration is sometimes the list Brokers especially the like really low priced ones they have one list and they sell that same list to everyone so if they're a really popular list broker they might have one list of e-commerce stores and they sell it to th people in a span of three months or 100 people in a span of three months and what that really does is you're reaching out to the same list that everyone else is reaching out to which usually isn't the best thing to do but obviously because the list is really cheap it usually doesn't matter that much it's still worth doing it I actually have worked with one list broker company or one list broker team for over two years now and we also brought them in house CU they had a really really good service they were doing pretty much everything manually by hand scraping these lists I would tell them okay I want this really specific list of leads I want to get their head of marketing in information their emails their phone numbers and they would spend like 3 4 days building me a huge list of these companies so they were really really high quality so list Brokers are really good but in my opinion if you're just starting out as a lead transing agency or just as a B2B company it's better to first start out with the software and then go to leas Brokers cuz the Brokers usually at least the good quality ones are for sure more expensive here's how you personalize you act like you know them so the idea is to make the cold Outreach feel like a warm Outreach the best way to do this is to actually know something about the person you're contacting personalization in your Outreach attemp whether it's phone calls cold emails cold DMS Whatever Gets your foot in the door to get the sale yeah I think it's important I think it really helps you with cold Outreach when doing it like you can either do like really basic firstline personalization in your cold email or you can use like AI generated first lines for personalization or you can even go to like great extents using complicated software that like matches gp4 and like different databases and creates like really complicated personalization but after really sending a manager like tens of millions of emails I have to say that personalization is more like a steroid a lot of people think that personalization is necessary to make cold Outreach work and that's like holding them back they might be sending out a cold email campaign to th000 2,000 3,000 5,000 people and they don't get results in a lot of cases if your cold outre isn't working it is because you don't really know your audience you don't know how you need to talk to them to actually get them interested or you are not actually selling something that they're compelled to buy or get interested in we're not not trying to tickle their interest we're trying to blow their minds another 30 seconds with the value that we're going to provide them that's where your lead magnet comes in that's why it was the first thing we talked about you need to make your lead magnet exceptional I just want you emphasize the fact that it's like not like oh here's my thing make your thing exceptional and make it insane so that they will want to listen more Alex mentioned lead magnets to help combat the fact that people don't really trust you in the beginning and yeah I think it can be like extremely valuable in a lot of cases but sometimes it also we have a seen that it's not necessary we have a tested it multiple times and I think it's more depends on the market that you are in and what you're selling to the market when you are in a market where there's a lot of competition the market is really sophisticated they're really aware they have already heard bunch of claims that have probably been burned through different service providers that's really where the case where you want to really provide lead magnets for them but then when you're in markets that are less sophisticated they probably haven't heard about your mechanism and your offer before that's really in my opinion using a lead magnet there is just adding friction to the process cuz if you think about it if someone has never heard of you and you send them a crazy lead magnet chances of them actually like going through it and looking at it and reading through it or consuming it fully or using the lead M that you provided are fairly slim because they don't trust you at all what works better is just pretty much having the least amount of friction possible to get them to engage with you and then either pushing them to call or providing them a short snippet of a lead mag a quick three minute personalized video a quick Sal set that is actually really valuable sometimes you can just push them straight into a call if the market is not quote unquote saturated or the really low awareness really low sophistication really have something unique and cool I don't like adding friction to it I just try to get them on a call immediately hey John would it makes sense to explore this a bit further but if there's more competition if the competition is more Fierce there's a lot of claims in the market and you really need to show that you are unique and you really know what you're doing then providing a lead magnet with really good results inside really good case studies inside of it really good explanation like just a lot of value I think it gives a lot of amazing value like Alex said fundamentally all it is be number people reached out to times response rate equals output and so you can move either of these you can go way more volume and have automated and get a fraction fraction of people to respond but you put enough in in the amount that you get a big output or you get a high percentage people respond the ideal is that you do both I agree and by the way if you have a small audience that you're going after or a small number of leads then I would say personalize to the greatest degree possible because those probably cost you a lot of time and effort to get and I wouldn't want to burn through them 100% agree with that as well if you are doing cold Outreach for a market let's say 500 people are in the total addressable Market get 500 people you can sell to there's really no point in going with like a really Mass automated route like even if you can personalize it at scale I think it's better for you to just like really dial in on every single lead do like really really in-depth focus on them and just go the extra mile cuz you only have the 500 leads that you can only sell to otherwise a lot of people are worried about burning leads like I only have 5,000 people in my Niche yeah you can reach out to 2,000 a month that takes you two and a half months you'll probably get a bunch of clients you can focus on Service delivery then you can reach out to those same people again after a few months and the chance of them actually remembering that you emailed them a few months ago are pretty much zero maybe 0.1% someone may remember also one thing about the personalization nowadays with gp4 and different tools being extremely Advanced I would argue that you can have the exact same level of personalization automated than you could have without automating it it's for sure is more expensive and time consuming you need to understand how to actually build the machine and you need to have a wellworking offer in the base of but when you have a well working campaign really understand code email and code Outreach and everything you can pretty much have the exact same level of personalization by automating the whole thing and so generally speaking you sacrifice personalization for scale you get a higher response rate with personalized messages and so the fewer you have the less automation you should use in my opinion yeah 100% agree the fewer leads you have if you have under 500 you shouldn't really use any automation nowadays you won't really lose that much personalization for scale at least in the context of doing code email at least yet I haven't SC and AI bot writing handwritten letters probably will happen in the future but if you're doing Cod email you can do the same volume and with the same pration doesn't really matter and also the great thing because you're able to automate Cod email to that extent is you are able to as a Cod email agency you can have five clients and you can just rip all of them really good results and it only takes you a few hours a day to manage those clients back in the day when you did all of the automations like if you were doing lead generation for a B2B company you can only really have one or two clients it would pretty much be like a job but now you can have have like 10 20 30 I know people who have like over 80 clients for their leer and agency because it's just so automated and so systemized from start to finish that you're are still able to manage a crazy amount of clients and get paid for all of those clients and you don't really have to sacrifice the results you're delivering them this is actually a screenshot from one of our portfolio companies here's the emails per day we got 30% open rate and 10% opens reply pretty good you can get good at this stuff and this company's very good at it and like really interesting here is yeah 100 person email per day really dope and I know these guys for sure know what they're doing but 30% open rate extremely low you're really used to getting like 60 to 75% 10% opens or replies that's pretty fine to be honest the big mistake a lot of people make is they see Alex Heros for example talking about okay 60,000 emails a month and they immediately try to replicate that which of course like running a system and running a campaign that big it adds a lot of complexity because there's deliverability lead scraping inbox management all of these things that should take into consideration so you shouldn't try to start out with 60,000 emails a month but it's something where should aim at if you really think about it let's say that you are a lead generation agency and you have a client that for example sells marketing services for $155,000 or $20,000 and let's say you are charging them $500 per a call booked not just an interest reply but actually $500 per call that gets booked into your calendar and shows up to the meeting let's say that you're sending 15,000 emails a month which is a lot for sure but we have seen it's done over and over and over again so you're sending 15,000 emails this usually means that you're reaching out to around 5,000 unique leads a month and you are following up with them on average once again it might be 6,000 unique leads and you follow up with some of them more and less Etc but usually this means that you're reaching out to about 5,000 unique companies in a month and then you are following up for the rest of the 10,000 emails and imagine if you get 50% of them to open an email which in my opinion it's below the average at least what we are seeing so you get 2,500 compan is opening your email and then let's say that only 10% of those people are actually interested what you are offering so this would mean that you have 250 people who are interested in your client's service you get 250 people interested in your client's marketing service in a month boom that's great but remember we are not delivering interested leads we're actually delivering booked calls we need to take these leads one step further and we need to actually get them to book a call let's say that you only get 10% of these people to actually skat in a meeting and show show up that would mean that you would get 25 booked meetings a month for your clients so you would get 25 calls in your client's calender that actually show up and come to the call like imagine you reach out to 5,000 people you follow up with each of them twice you send three emails to 5,000 people 50% of those people open the message and 10% of those people are like okay this sounds interesting and then from 10% only 10% of those people that are interested enough I'll give you 15 minutes I'll give you 30 minutes to hop on a call explain me what you do the price of $500 per call means that you would be making 12.5k a month from this client by sending emails and this whole process can be fully automated like sending these emails sending these follow-ups can be automated the only thing you really need to do is talk with the people who give you aort reply and get them to book a call and everything else is handled for you so the summarize based on what we just learned is if you want to run a successful cold email leing agency in the year of 2024 or at the end of 2023 you need to focus on on giving big and fast value like Alex said and understand how to personalize and automate your cold email Outreach at scale figuring out how we can actually scale it really fast figuring out how you can scale it to high volumes and you are able to deliver a lot of value to your clients and get paid a lot of money and obviously when you're running a B2B Legion agency because of how the business model Works you're able to make a lot of money at really high profit margins because it's service based it doesn't really require that much of your time to do and you can run it from anywhere in the world at least those things are extremely important for me and thinking about okay is this a business model that I want to invest my time and commitment into so obviously if that's something that you want to learn just click this video over here on the screen if you want to learn how to make $75,000 a month in profit by running a lead transing agency we have helped over 250 people scale their BB leing agencies at 10 20 30 4050 $60,000 a month I've done it myself so this video pretty much holds all the source inside of it so make sure that you click that video unless you of course hate making money thank you for watching drop me a like drop me a subscribe and I'll see you on the next one