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are you having a tough time converting more of your leads into actual transactions if so this is the video you're gonna want to check out most agents fundamentally have one of two problems either they're not generating enough leads or if they are they're not converting enough of those leads and turning them into clients in today's video we're going to be dealing with that second problem where we talk about generating or converting more of those leads into actual transactions so in today's video you're going to learn the ultimate lead conversion follow-up system take a look [Music] hello everyone this is Kevin small with 2q lead generation strategies if you are new to the channel then welcome we're glad you're here and what we do is we help real estate agents dominate with digital media so that they dominate their local market they become the household agent they're generating tons of leads and they're converting those into actual transactions so if you're looking for more tips more strategies more ways to grow your business generate more leads have more transactions this is absolutely the place to be and we appreciate you consider subscribing to our Channel in today's video what we're gonna be covering is the ultimate lead conversion system so in the real estate industry again like we talked about at the beginning most agents have two problems either number one they're not generating enough leads or number two they're not converting enough of those leads into actual transactions now I do tons of videos on how to generate leads in fact I did one last week that was pretty powerful so I'm just gonna put a link up here about a new campaign that you can be using to generate leads so go ahead and take a look at that but if you're struggling to convert leads into actual transactions this is the video and this is where we're gonna be covering all the details of that so before I get into that just a couple of things number one if you look down below I'm gonna be putting a link where you can get our free mini course on how to be generating more transactions per month using Facebook marketing in there you're gonna learn about how to market to your past clients how to be generating leads how to set up a digital farm and show you all those those steps in that process so if you'd like that for free again just go down into the description below click that link and you'll see that also I'm going to be putting the link to our store where you can go and purchase any of our our courses our coaching programs if you want to learn more about that all of that will be there as well so in today's video like I said we're talking about lead conversion now when I talk about lead conversion it's it's important just to kind of set the picture or set the tone and have the correct really just the correct strategy and the correct approach as we as we talk about this topic so with that being said I find that most agents don't have a lead conversion system they don't anything that's consistently following up that's probably about 75% of the real estate agents that I speak with is they just don't have a database or if they do they're not using it and so they they don't have any way of consistently staying in touch with people the 25% or so that are doing something they usually have a newsletter that's going out or they have recipe cards or maybe they've got a database that is doing something automated but those automated database services what I find with most of them is that I think they're kind of cheesy because most of them are built around holidays so it's Valentine's Day and there's email blast that goes out and it's Veterans Day and there's another one and I mean you're basically just keeping in touch with people over holidays and most people just don't see a lot of value in that so I'm one of those people and I'm sure there's lots of you that do the same thing that if I see an email that says happy 4th of July I'm patriotic I love this country and I'm grateful that it's the 4th of July and I'm grateful for the freedoms that we have but I just am NOT gonna take my time to open that email it doesn't matter to me so that's why I'm not a big fan of these holiday based drip systems is because although it helps you stay in touch it's just not providing a lot of value what I'm going to help you do is I'm gonna help you build the ultimate real estate lead conversion system and the whole point of this system is not only having a system that's consistently staying in touch but providing tremendous value more so than anything else that you could possibly do so the strategy that I like to recommend is I highly recommend that you set aside time in your calendar whether you decide to do it weekly or every other week personally I would recommend weekly but whatever frequency you decide my recommendation is to sit down in front of your phone in front of your camera and shoot a video just like this and the point of the video is answering frequently asked questions so think about the questions that people ask you all the time what happens if something comes up during the inspection how do you buy a home without a downpayment how do you get credit fixed how do you get a home ready to sell what are the ways that we can make sure we get the highest offer possible when you think about all these questions that people ask you all the time all of those questions are perfect content for a video so if you just pay a little attention to the questions that people are asking you as you're working with them you're gonna come up with some great ideas for content for the video the reason why I recommend doing it in video format is because people get to see your face they get to hear your voice they get to know you it's like you're building a relationship with people without it taking your time to call and talk to every single one in the you know individually and so my recommendation is shoot it as a video you know whether it's a three-minute video five minute video however long it takes you to cover that topic but that topic is valuable information for people I've seen with a lot of my clients where they'll post videos on Facebook like one client in fact I was really impressed with the results he recorded a video somebody had asked him how do you buy a home after bankruptcy so he recorded a video about that and posted it on his page and he had lots of people commenting they were tagging other people because this is a common situation that a lot of people find themselves in and they want to know that there's solutions and answers to it so that video he sat down he got his lender they sat down shot a video he basically asked the lender questions they addressed the topic posted that video and and it really hit the mark so what's great about it is it allows you to again have that face-to-face contact with people without it taking your time to do it it's only taking a few minutes to record the video now once the video is recorded the recommendation is you want to put it in two different places I recommend putting it on Facebook so that you can run an ad behind it and then I also recommend putting it on YouTube and growing your YouTube channel YouTube is one of those untapped opportunities in the real estate industry because very few agents use it and even fewer use it effectively so in the future I'm going to be doing more and more with you to because it's been a fantastic way to grow my business and I'm gonna be sharing with you some of the tricks and strategies and tips that I've learned along the way but basically what you want to do is post that to your YouTube channel and then also post it on Facebook now with that video being in both places it allows you freedom so you can send an email blast to your database and give them a link to one of these videos they can go watch it the nice thing about that is by sending an email blast you're covering all those people who might not subscribe to your channel or they also might not be active on Facebook so that takes care of that if you optimize your video on YouTube for certain keywords you know buying a home after bankruptcy I haven't done the research but that's probably a good key phrase that would help you get found for that kind of a video using that example I talked about earlier so with that basically once you've got your video optimized so that it's going to be found in search results you're ranking a video on YouTube also means you're going to rank well at Google because it's the same system right Google owns YouTube so if you have a video that's ranking well it'll also rank well on Google so as an example one of my top videos is a video that I recorded and most of my traffic for that video actually comes from Google because it ranks well it's on page number one and it's my highest watch a video by far so that's the purpose of that of putting it on YouTube is it allows you the freedom of ranking well on YouTube ranking well on Google Google is the number one search engine in the world YouTube is number two has the next most searches Facebook is actually number four and so if you're covering these systems these are the four top areas the third one is Amazon but there's not a whole lot you can do there as a real estate agent at least not yet but these are covering the major areas that you would want to market for your business I would also set up an ad on Facebook to have that ad go out to your SOI your friend your family etc and so you're doing an email blasts out to everybody you're running an ad putting it on your sending it out to your SOI on Facebook so I've I'll put a link up here of how to upload a list and run ads to them I've shown that in other videos and so I'll put a link to that and then the third part of this strategy is you also want to do a retargeting ad so retargeting people that have been to your website or people that have been to your Facebook page again if somebody has clicked on your page or clicked on an ad but they didn't become a lead it's not lost traffic you can capitalize on this and that's why I love doing a face to face video like this is because it helps a lot with conversion real estate is a business where people know like and trust the people that they work with and so anything that you can do to help build know like and trust is just gonna help you grow your business and so I know I've covered that very quickly but my recommendation is spend 20% of your time creating the content creating the actual video and then spend 80% of your time marketing and pushing that out to your different contacts that's what's going to give you the biggest leverage and this is going to be the highest lead conversion system out there because it's super valuable this is content people are looking for they're looking for information about this and if you become the source of knowledge you're just going to attract more and more people that's the way that this works it provides more opportunities lead conversion the thing that I would tell you all the time is that lead conversion is just a timing game you never know when the right time for someone to either buy or sell when that's going to be so the only solution is to be there all the time and that's the whole purpose of this ultimate lead conversion system that I'm teaching you I know you're probably looking for something easy I want to just go buy a software and I'm just gonna plug in my contacts in there and they're just gonna get dripped on everyone's looking for easy but because it's easy that means everyone doesn't see if you take the time to build what I'm talking about you're going to dominate at YouTube you're gonna dominate at Google you're gonna dominate on Facebook and these are the three three of the four top high traffic areas on the internet right now and that is the logic and the reasoning for why I'm recommending what I recommend so that is the ultimate real estate lead follow system now if you found value in this video please give us a like I can't tell you how much that affects the YouTube algorithm and so for that half a second it takes you to click on that little thumbs up icon that helps us tremendously and I appreciate your support also if you found value in this and you want to get more tips more strategies more ideas to grow your business videos just like this please go ahead and subscribe we would love to have you here as part of our community and have you part of that lastly leave a comment down below what's the next video that you're going to record that will give massive value to your contacts again one of the things that's great about this community is there's lots of super smart people here so leave a comment leave a post see what other people are doing and it just makes all of us better at what we do with that again there are links down below for our free course as well as our paid courses feel free to check those out if you're wanting to take your business to a new level again thanks for being here we appreciate it if you'd like to see more videos like this I'm gonna put one right here and one right here you can watch those otherwise make it a great week we appreciate your support and we will talk to you soon take care