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it's ready to do this on prompt too because then you can just follow my lead because I know you'll you'll get it so I despite the fact that I have a lot of videos I'm not the most social person actually this guy you don't like a crowd either I hate Akron I like being in front of the crowd me too eight across that's one things me and Brett have in common yes so today I am going to be in a crowd which is not as comfortable we're here for some business b2b networking because there's a speaker today a business networking event and one things I talk about though as everyone says how do you generate leads how do you generate good leads is probably I should have more qualify that and it's not through LinkedIn cold calls no there's all these people think these oh this is the secret sauce this script will do it ad targeting right you get some great price shoppers people who are running around looking for an IT company on Facebook ads are they price shoppers the Facebook ads or price shoppers but here's the funny thing how many of you have gotten one of those scripts and been the recipient of one what do you think about it yeah I think they're awful I if you have a generic script that you took no time to research me about I'm just gonna put you in the spam box and you'll never be able to message me again right that's my general rule for those people if they took the time hate time I see of a YouTube channel and they take some level or I see you have an IE MSP business I looked at your last blog posts and they know something about me that's an actual good way to open a script you can build a relationship but in person people buy from people they like they kind of have to physically have some trust levels with you and now that sort of ruts go do is build some relationships and relationships it's to know like and trust about it Tom right yeah they have to know one like you before they can actually trust you so understanding that you are LinkedIn it's a great way to connect with people but building that relationship actually talking with people having conversations face-to-face sometimes on the phone but face-to-face get you the best result so we're gonna go do that now let's go show videos about it we better do it we're gonna go inside and actually face our fear and be in from being a crowd of people crowds aren't fun crowds aren't fun bacon all bacon I got my place yeah so that's the first thing we got to do is get some food I'll actually show you though the I'm gonna set my camera down in here people sitting in here I'll talk to the person who organizes this because I know he'll like being on video we'll cut here you have to sit in the front row and the reason why is because that's so you can you know be the center of attention and face your fears for being uncomfortable matter frak breath who's holding the camera now is sitting in a front row as well hi there yeah so you sit in the front row of Katmai bacon I was already having conversations yeah there's a bunch of other people here and some of them don't know me so they're wondering why there's some guy filming me talking to chanting ruff that's give me the first question right so the yeah so we'll get we'll get to that in a second I'll find some people that don't mind being on camera it is the next morning and I did not have any time to film anything else yesterday in terms of that event I was at so yes it's the next day I always start out with these goals like hey I want to show more about networking and this is where it can be a little bit challenging to try to bring some of this content but at least he can tell you what happened so my goal was to talk to mark did not have time to talk to mark because as I was there and you know like I said I sat in the front row people talked and etc et-cetera had some good conversations with people matter of fact we had a whole discussion about business process and procedure that's important that I bring that up because I didn't spend my time geeking out talking about tech now that is really what I like to do obviously and he'll that's why I have this YouTube channel but when you want to go and get leads b2b leads b2b networking you have to go be personable come out of your shell a little bit and you know have interactions with people we actually talked about personal finance with one person who worked in the mortgage and talked about getting your credit score this was actually a very interesting conversation it's not a subject I know what ton about a little bit you know I've got a good credit score but having these personal conversations and from that when you run around handing out cards to people I don't like to be that person who runs around and just dishes out the cards you know like your deal in a poker game that's just not my style and a lot of people are very turned off about that I will tell you they take the card and go well I don't know why he gave me his card I don't know anything about the person or why should even interact with them but because I had a few people who you know you didn't know what I do they know I do technology we landed a very good potential deal which I sent an email line it crossed my fingers I got to do some follow-up on that another person with a mortgage company needs some small office support so a smaller deal but hey good potential there and the other thing that came out of this and this is why I didn't have any more time to film was I got a message on Facebook now yes Facebook you can convert leads and I said that's very big in the video that you don't get good leads but that's because I wasn't using Facebook Ads I got a message so one of the things I've tried to curate on Facebook is having a good circle of people that I follow or become friends with and many of them own biz and a put together person that I have been friends with for a couple years they seen my post several times about wiring and things like that now this is not an ad this is not some advertisement ain't seem for it but because he was looking he said hey I've seen you post about wiring you guys do office wiring building bah bah bah blah and by the way one things about my personal facebook yes its public facing you won't find a bunch of political crap on there you won't find me arguing with people over things like that you will find me discussing what we do maybe in an interesting way sharing a video about how we do some wiring cabling that's what drew interests but that was kind of a fun you know I was at the event I was talking to a call people and almost as soon as I'm talking someone says hey would you like to come bid this I see you do some wiring I would you like to come bid my office I'm like Cole sure and as they don't have a dedicated IT staff or they don't know anyone who does wiring but they're a successful company and now they're growing quite fast and they realized you need a little bit more technology so I happen to be two miles from where I was at at the event so they said how soon you be here I said I could be there in like you know 15-20 minutes which cut things a little bit short in terms of my plans for filming at that event but went over there ended up shaking hands right away and a rough estimate I got to send over the formal estimate this is back in morning something I have to do now because from there I went to several other events and then I kind of forgot there was even a camera in my car so I didn't really film any of those other events but they also were less worth filming but this is kind of what I'm talking about when it comes to I kind of get excited when I do get out my shell come it kind of stays on a roll we're going here go in there and everything goes really well and I feel good about it it's you know it's hard to get away from behind the keyboard to generate leads everyone's looking for some you know secret conversion sauce of I'll put this ad on Facebook LinkedIn or this cold script will bring me those great b2b clients and I think it works great when we did Facebook ads and Google Ads when years ago and we haven't done them in a couple years but we were doing them to gather retail clients when we did the retail store and we're really pushing towards it we've watched the margins on a retail go down so low in this area that they weren't worth one ants for it just wasn't the clientele we wanted so we kind of quit doing it I've not found that it was ever good for the b2b side because I just don't see in case in point the person who messaged me on Facebook they weren't googling you know wiring that would have been a last ditch effort is starting to google that and we do get people who are price shoppers and they're obviously not the ones you're really looking for where they're spending their time trying to find the lowest bidder on everything and wheat that's not us so I can tell you that right away we're not the cheapest people when it comes to doing things and those are not the kind of clients you really want I you take them if you have to have them if you really need the business but as you grow as a company it's always the goal to have the clientele you want that are a better fit and better match for you and that b2b that more personal touch wha when you go out and network and leave yourself from behind the keyboard go shake some hands is substantially better it's you know it's one of the ways that we've worked I've been doing this for like I said a long time and I want to default back to behind the keyboard all the time but I feel good that I did leave my I don't know that I'm an introvert but someone who just doesn't want to be in a crowd of people I don't mind standing in front of a crowd of them don't know be in them and but it's worth it that's you know people ask how do you generate leads how do you generate leads that's how that is our big jobs that we do some of the larger projects some of the best-paying projects have come from that b2b lead generation YouTube's a whole other thing I've talked about before and that's not for everyone so to speak I'm not saying you can't do it but you have to really think about a strategy around YouTube and it's it's a long journey it's a difficult one and it's required just to get to where I'm at me posting almost 900 videos to get to the point where YouTube generates leads and actually brings us quite a bit of wonderful clients that we've met and things like that it's it hasn't exceeded what we do on the b2b side locally here but it's quickly racking up and rivaling up to that which is also pretty cool so that's my thing for the b2b leads and how we generate them and why you should probably get out from behind your keyboard once in a while and quit looking for that ultimate solution I mean if you have a software product you're in a different category you're not trying to do that trying to get pinched people to convert that way shirt that that hole that's a whole different dynamics a different type of business but what I'm specifically talking about is how do we get good b2b i.t leads the best ones come still the best come from all these interactions meetings and things like that I got my fingers crossed because I emailed one of the people and it's four locations they're looking for a new MSP because their current MSP is making a lot of mistakes and so I'm hoping to get that deal if I get it maybe I'll do a video about and talk more about that particular if that all lands but that's what I'm most excited about they came out of it just because I sat next to the person who also sat in the front row that's they they never met me before and we had a great conversation and I've crossed my fingers that we'll get all their locations and the MSP deals it would be a pretty sizable deal I'd be pretty happy about it and they were super nice people well the person there and she does she's not the only decision maker so I only I have another meeting where I got to win over more people but uh you know I don't mind I don't mind doing that but going out and sitting down and talking with people face-to-face that's how you close it and I definitely enjoy it that's the part I do enjoy sitting down there talking about the services because what better subject then talk about the things we do Thanks and thank you for making it to the end of the video if you like this video please give it a thumbs up if you like to see more content from the channel hit the subscribe button and hit the bell icon if you like youtube to notify you when new videos come out if you'd like to hire us head over to Lauren systems comm fill out our contact page and let us know what we can help you with and what projects you like us to work together on if you want to carry on the discussion hetero to forum style or insistence calm or we can carry on the discussion about this video other videos or other tech topics in general even suggestions for new videos they're accepted right there on our forums which are 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