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How to make a product funnel?
How to create a product funnel? Research and create different user personas. ... Map out the stages of the customer journey. ... Acquire potential customers through multiple channels. ... Develop different types of content to generate leads. ... Offer a free trial or a freemium plan to showcase product value.
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What are the steps in the marketing funnel?
There are four stages of the marketing funnel: 1) awareness, 2) consideration, 3) conversion, and 4) loyalty. A brand's goal in each stage is to 1) attract, 2) inform, 3) convert, and 4) engage customers.
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What are the 5 stages of the marketing funnel?
5 stages of the marketing funnel Awareness. Regardless of the marketing funnel stage in use, it begins with awareness. ... Consideration. As the lead leaves the awareness stage, they move into the consideration phase. ... Conversion. ... Loyalty. ... Advocacy.
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What is a product funnel?
A product funnel is a tool that is used to discover how users interact with your product or solution at each stage of their customer journey.
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What are the five cores of the marketing funnel?
Creating and implementing an effective marketing funnel is a vital component of any successful digital marketing strategy. By focusing on the five core stages—awareness, interest, consideration, conversion, and retention—you can significantly improve your customer acquisition, engagement, and loyalty.
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What are the 5 levels of marketing funnel?
5 stages of the marketing funnel Awareness. Regardless of the marketing funnel stage in use, it begins with awareness. ... Consideration. As the lead leaves the awareness stage, they move into the consideration phase. ... Conversion. ... Loyalty. ... Advocacy.
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What is a funnel example?
What is a marketing funnel example? An example of a marketing funnel could be a process where a potential customer becomes aware of a brand through an advertisement, then visits the brand's website or landing page and signs up for a newsletter or downloads a free resource, showing interest.
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hey there this is tan and in this quick video i want to show you how to create your first multi product sales funnel which is basically a funnel with multiple products that people can choose from instead of one like in the one product sales for them and you can sell any product that you want and it is very simple they have to cart they go to a checkout and then to a thank you page super simple yet super powerful so let's start building your first multi-product sales funnel [Music] all right so let's start our first multi-product sales funnel by picking a template and there are many different designs that you can choose from they're single or multi-product funnels so this is one example of multi-product funnel this one as well so pick the one that you like the most so yeah let's just choose one and let's add a name to it and just like that we have created our first multi-product sales funnel and when you click inside you actually see all the steps that we have in this funnel in this example we have seven steps and let's look at what exactly steps we have in our funnel the first one is the product page which is the landing page here where all the products in our multi-product sales funnels are going to be displayed in this example we have three and we have some other sections as well plus an additional product here as an additional offer that i will show you in a second some testimonials some email subscription and some footer at the end so this is a very basic very powerful multi-product sales funnel showcasing the different products and why this is the product and products for you so you can fully customize there then we have the checkout which is obviously where you'll be purchasing the products that you add to cart we will be customizing it in a moment uh currently it is empty because we haven't added anything in the in the test then you have the thank you page which is after somebody purchases one of those products then we have the deal landing so in this example of course you can remove that we have this additional option so you can have in your product page an additional product like an additional offer some kind of a irresistible offer that you can also have if you don't wanna you can just delete this option and remove those steps no problem but yes we have a different flow and it kind of called is mega funnel and we'll be discussing that uh later in this video but yes here you have another flow for another video page with checkout with a thank you as an addition to the whole multi product sales funnel so the first page is obviously here that displays all the information which you can fully customize again with the drag and drop builder just using your handles and yeah customizing however you want if you want to add different sections to address click on add block or different elements as well so you can fully customize however you like now in this example we have added this store widget which loads the three products that we're going to be selling but you can select again how many products you want to sell again it depends on how many products you actually created in your store so if you want to create more product just click on create a product and you'll be added here so that you can actually start create your first product for your store the templates they usually come with some products so you can find those when you go to the store which is the store section of your multi product sales funnel and there you can find the products that are currently created in our example with this template we come it comes with three physical products again you can customize each one of those products to be whatever you want it to be or you can delete those and add or import your own products and you can sell whatever product you want inside your multi-product sales funnel so it doesn't have to be physical products they can be digital products they can be membership services or a combination of different products as well so yeah this is the store functionality where you can do that so in the builder you'll be selecting those products here that you want to sell in the store widget by double clicking and selecting which exactly product or if you want the latest products but you can select which exact products you want to sell and if it's just two products you can just select those and you can customize the layout to be two products per roll so that you have only the two products there shown you can also customize how it actually looks it doesn't have to be that big you can also customize the image sizing to be something like this for example so it's more narrow again displaying the images you can customize the text starting so if you want the headlines to be bigger you can increase the size you can make them both italic whatever kind of customizations you want to do for for your design you can simply do it from the styling of your store widget which would display those products onto your page and yeah this is how actually simple it is to do all that you can have stock left in stock also enabled this is actually enabled by default so this is like a scarcity if you have a certain amount of products that you're selling as inventory tracking and you want to make a scarcity of under a specific inventory remaining to show a batch and i'll show you that in a second this is really cool for driving even more sales uh so right now it is set at five so we don't currently track anything for those products as in inventory but let's do it for product two we can go to the store into the products into store product two and we can start tracking and let's say that we have only three left from this product so that will show now a scarcity for this product a badge uh because we have only three left like this you can see it here and yeah that would urge people to add to cart and purchase it because there's only a few remaining now you can also do different offers by adding countdown widgets for example or something like that to drive even more conversions by having a very limited offer let's say like in this example here we have some images to showcase products but let's say this is a very limited deal that you run here you can simply add a countdown widget and say for how long this offer will be available so that can also drive additional conversions and in this example we have this section that you can again fully customize with your mouse you can adjust the image you can adjust the the width of the column how big it is you can change the text and how everything looks inside the page like margins paddings all these things you can customize freely now in this case we have linked this button for grabbing this deal to one of the steps inside our phone so we have linked it to the deal landing page which is our fourth step i believe he has the fourth step in our flow so this is our tier flow here we have this separation that you know shows that and it would just go directly into that landing page showcasing this offer what product we're selling so people would be pushed into purchasing that product as well so you can create different inside flows which we call like mega funnels because they have funnels within the funnels basically now show an example of a phono specifically made for that and here we have different sections for some call to actions for some driving actions actually like testimonials about the product and you can actually collect emails from users who want to know about further offers that you're doing in the future so you can capture their email or actually more information if you want like phone name and whatever information you would like to gather from those users and we finish with some terms and conditions in privacy policy which actually lead to again a pop-up inside here which we have at the bottom a terms and condition pop-up that you can make a page if you want or you can just start customizing here customize it however as a design as well it's uh it's completely up to you and just like that you can customize the whole design of your whole uh funnel and the landing page of course is the most important because that would drive the actual attention and and conversion of your of your sales proposition so here for the photos we have also two options when you have a multi-product sales funnel and you can find that in the funnel settings so you have here the option if you want to show a floating checkout button and that you can be a floating checkout button or a order summary just like a normal card in this example we have the pop-up as an order summary so let me show you how that works when you preview your funnel here we have the the whole design and how everything looks and you can test it out and you can also see how it looks on mobile as well so when you go here and when you add something to the cart you actually see this floating button for the cart in your page so that you can at any time you can go and check out because when you add it and let's say you want to browse through and see what other things are there how can you check out you basically you can't but with this you can do that very easily and by clicking on it you'll actually see that you have the summary of your checkout of your shopping cart so you can go click on checkout and you'll go to the second step which of our photo which is the checkout page and again no distractions whatsoever you can complete the order right away the other option for the funnels is to actually show a button instead of of this oh it's again it is a button but instead of of the summary it is just a checkout now button but when you click on it you go directly into the checkout without a summary the summary will be shown here so again it is entirely up to you which design you want to use for uh yeah for your multi-product sales funnel for the now for now i'll just leave it as it is here and yeah the next step is the you can navigate from here as well the next step would be to go into the checkout again you can see now the design of the checkout which is fully customizable you can just double click you can select now in this case we have card checkout so this is very important to be selected uh in your checkout because you'll be taking whatever products are added to cart and you'll be you know showing those products in the checkout so people can purchase them in the product select you are actually pre-selecting so this is for one product sales funnels for the motor products that car checkout is the desired option then you have the studying where you can customize how everything looks about your design uh here's the tilted version here it is one step well not one step but the summary is at the end of your process so it is entirely up to you how you customize it what kind of colors how many steps you will have in your checkout uh so play around and create the checkout that you want people to see and actually you can do different experiments it doesn't have to be just you know stick to one you can have it like this for for this version then you can do an a b test and you can have a b version and in the version of your chat out you can actually test it out with maybe with two-step checkout with tilted background or with the other one so it is you can test out what uh what might work better and have a completely different version and you can switch around which version you want to see as you can see they're different now and maybe b version would convert better and you'll see that in terms of visits as well as conversion rates and how much money it generated each step so you can clearly see which one would be the winner which one converts the most this is the power of the checkouts in the a b testing you can do that for any step of your multi-product sales funnel so you can do that for your product page for well for the thank you doesn't really uh matter all that much unless you have some kind of action there but you can do that for any page that you want to see how conversion might change by changing a few things and yeah that's that's pretty much it we can actually create now a test purchase uh before that we have to actually connect uh in order to sell you can check out these are important things so one of the most important things is to connect the payment processor because without it you will not be able to accept any payments from your users and you can connect any of the payment processors here we will be using just the bank transfer because it's an offline method we don't have to add any many credentials just straight away for tests it's perfect and then when we sell physical products like in our test we have to create some shipping rule because without the shipping rule you'll not be selling any product so let's just add some kind of a name let's say shipping option and let's go let's say it's five dollars globally just for the example and now we can actually see how the whole thing works so we can preview we can see well actually we already added a product inside but we can add another product for example and we can go to the checkout and purchase those two products we can add some information here we can continue we can add some data we can continue here is our shipping option because we purchase physical products the bank transfer option if you select let's say stripe you obviously be adding the cart information here but for the example just bank transfer and complete the order you go to the thank you page and that's it that's how simple it was to test out our photo and when you click on the funnels area you'll see the um the information about the phone we don't have any visits because in preview we don't want to mess up with your statistics when you do some tests uh in previews so that's why it shows zero but the sale it's actually being counted and you can see here the information and it in the a version we have one sale for 83 dollars and you can see all that information when you go into your orders area and you can see the order what kind of products you have purchased so you can see that information and why it is 83 dollars you can fulfill your order you can modify your order change the statuses it's super simple and easy to find all the orders and see what and how they happen with bank transfer in this example you can see the sales here when that happened if you have any upsells and down sales in this case we don't have any because this multi-product sales funnels you can't do it in a different way i'll show you in a second then we have the orders again the products that you sold you have the top performers which is me the person that just made the purchase and if you had any sources of where the traffic came from you will be also be able to see that information which is super valuable to see where people are coming from so that you know which channels that brings traffic and sales to you are the most valuable and yeah you can see information about the visitors as well but currently we don't have any actual visitors on our phone so this is how simple it was you can see that information in the store as well you can see that sales info here and you can have it more detailed when you select today so what else you can do with the sales photo is you can also have one click up so well you can have add to cart type of upsells but that happens if you have a section where you have the products manually added into the page instead of using the store widget you can create those products yourself here we have a few and yeah let's say that you have here an option where uh you have um some products something like that let's say that we have here is your product here is your buy now button let's say uh or add the cart whatever the other option is so you can actually add your image out your text so instead of having to use the information from the store you can create those products yourself very simple and easy and this button all we have to do is just link it to a product so here when you select a store you can actually here select which product you want to add to cart so you can have the option to go to the product or you have the option to add to cart so when somebody clicks on it it adds to cart and then what happens after they click to cart you can have it as nothing basically just adds to cart uh and and that's all but you have the ability to show a pop-up that would let's say upsell them some other product and let me show you how that works we can create in our follow we can create a popup for a product and let's say this product we want to upsell and this button again will add to cart a different product into into the into the cart let's say that we product one and we just add to cart again so this one we can call um product one upsell and we can click on save so this pop-up when you click on it it will add this product into the cart and now in the button we can customize the action after somebody has to cart is to show the new popup that we just created and save so we can now preview and see the whole process and how this actually happened so when you click on add to cart here you'll be adding to cart this product but you also show this pop-up with the other product that you can also add to the cart and when you click on it that will add that product as well so you added this product at the same time so now the card has two products actually because we added ones here and once from the up so we have this product twice into the page into the cart so that's how you can upsell different products once somebody adds to cart by creating your own product areas with this option for upsell and as you can see here also that was uh the availability was reduced to two because we made a purchase a minute ago of this product so it is dynamically changing how much left in stock you have for this product so it's really cool for driving conversions by shopping scarcity so these are the main things about multi-product sales photo and how simple they are but there is another option with mega funnels that we like to call them it's if you don't want to have this if you want to have like different flows inside your photo about different pros that you have we have created a few templates like this and this is one such example here let's add it add a name to it and this is again multi-product sales funnel but with the mega funnel element and what do we mean by that is when you go into the funnel series you'll see that you have for each product a different flow so basically you have single product funnels within one big photo that is the multi-product sales funnel so in this case we have a landing page here showcasing the different products different offers again just very similar to the previous one but instead of adding to cart each product each button will go to a one of the flows for that product and it will show again a completely different flow a different landing page for this product again every product would go to its own checkout and any checkout will go to its own thank you page well actually the thank you page can be you know all the same for all you can just link to the to one thank you page but we like to separate them like this and you'll see these mini photos basically within that bigger funnel and this way you can create it for different pros that you have it's really cool because you can see how many people have actually been interested in a specific product how many converted again through the whole flow how many purchased you'll see all that information here it's all combined but that is the difference by having these megaphones like phonos inside funnels again multi-product sales funnel but in a kind of different flow uh process so it's it's really cool try it out we have a few cool templates and every funnel you can transform to a mega funnel if that is something that you want and the previous one actually was kind of a a hybrid between both because it had its own deal flow if you had a um let's say some kind of a different offer that you want to showcase to the users via those kind of inner flow of of another funnel so a lot of photos uh i'm sorry if i'm confusing you but it's kind of really really simple concept is just adding to cart and it's it's basically like a store but so much customizable and every basically aspect you can customize instead of a store where you can you can do it globally for for for everything and that's it here you can more micro manage and create different different flows uh much easier than in a store so these are multi-product sales funnels they're really cool i hope that you enjoy them and i show you how the multi the the mega funnels work i'll have a whole we'll have a whole video about um mega funnels and how we create those it's really simple concept as you see but it's yeah we'll try to cover it in another video as well so hope that you enjoyed this video if you liked it please you know thumbs up on the video subscribe for the channel for awesome new videos that are coming every week and comment below what do you think about the multi-product sales funnels about them megaphones as well like they like how we like to call them and yeah support the channel and hope that you enjoy it if you haven't started your funnel you can do it as well in simply and start your free trial with us i hope that you enjoyed this video and talk to you in the next one [Music] you
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