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hey there this is vanessa deberle and welcome to my channel we are going to talk today about how to make money using youtube now i've been talking about this for a couple of weeks now i'm creating a playlist to show you all the different ways that you can make money behind the scenes it's just it's not just about making money making videos that is one revenue of income but there's lots of different ways to do it so last week we talked about creating a squeeze page and i've got the video up there so you can understand that better but basically that is a funnel where you collect emails and it's those emails that you send to people where you do your selling and make your money now today we're going to talk about a product launch funnel and in the product launch funnel it's kind of like the next step if you have a high valued product a course or something like that that you want to sell you don't want to just send one email and say here i have a course for a thousand dollars most people won't jump on that they've got to get to know you and trust you and hear from you and that's what the email sequences are for that's why um we talked about setting up an autoresponder again watch that video and i also offered you a free email course i've got that link below if you don't understand why we collect emails and what that's for and what i'm even talking about but hopefully today it might make a little bit more sense now this is what i went over last week i talked about a squeeze because a squeeze page funnel and i want to just go over that briefly that's where you offer something free to your your subscribers or to your audience and when they click that button you're talking about it in your youtube video so let's say you are a health coach okay and you do health and fitness and you're talking about a recipe book that seems to be the easiest thing to talk about um and you're talking about a recipe book and you offer that to them for free you can say hit the link below when they hit that link they're gonna go to a landing page or a squeeze page or an opt-in page and this is where they'll see just an advertisement where you say here's my cookbook picture of yourself and all that and then when they click it it goes to the next page and on this page it's going to say put your email put your name so you can get this and i'll send it to you quickly okay so they they put their email in they put their name in they click it and then they get a thank you page and in that thank you page it says your products on its way so typically it is a digital product and then down here i get their email and it goes right to my autoresponder so that later i can talk to them and contact them and offer them other products that i make money from this is a way to get the email everybody should have this in place even if you don't have a product because it takes time to collect a nice list if they like watching your youtube videos then they're going to be happy to be on your email list now today i want to talk about a product launch funnel this i'm still talking about click funnels because that is the software tool that i use for funnels but the the concept fits with any funnel building program it doesn't have to be click funnels all right so what does a product launch look like let's say i have a high priced product usually of course five five hundred dollars to a thousand dollars you're not going to go in and just say hey buy my course like i told you what's going to happen is you are going to have a product launch funnel that looks something like this i'm going to give you an exact some picture so you can see what it looks like but this is basically how it goes you you can see down here where you have emails this is what we call a email sequence so you're going to have to plan this ahead of time but what you're doing you're kind of enticing your customer you're into wanting what you have so let's say that i have a course that has to do with um posting on social media um how to do that and get lots of followers okay so what you might do is right here on the first entry where they would click it you might talk about that like wouldn't you love to have more followers and people who want to buy what you have and yeah i want that and again you could send something free again if you'd like you don't have to but anything you can give away for free people like that so now you've got them interested so this all this does it doesn't you're probably thinking i already have them on my list you do but this says okay they really want to look at more of what you have so after that you might we call this sometimes an email drip you will put it into the funnel where you drip it out slowly it could be once every other day um two three days whatever you want but then you send an email after that saying hey thanks how would you like to watch this video this is um how to gain more subscribers on instagram or something like that and every time that you give a video there's always that little offer for the course but it's not going to be blatant in front of them um so you've got their interests they're watching the video you can track who watches the video and then the next video or the next email will drip out and so on and so forth so each time you're giving them a little bit more information until finally um they click and they say yes i want to buy your product some people are going to buy it right away on the first video other people it'll take them four videos before they buy it and then there's a sales page where they can actually go in and buy the product and then here's a thank you page so basically a product launch again is something digital that you've created and it's a higher um priced item and that's why you have the email sequence and the drip so that they can you can keep on hitting them with all that information let me show you what one looks like okay i found a template of one it is on somebody else's blog but um i wanted you to see how it falls and they did a really good job so i'm not taking credit for it i just wanted to let you see this they did a really nice job on it now in this example it is interesting it's called the product launch mother funnel um this is actually from click funnels but um they also have other free funnels and templates and things i'm going to show you that in just a minute but this one is laid out for you and basically their their offer is how to launch your next digital product or service in just hours and notice they crossed off wings so hey i'd like to know how to do that so i'm going to click it and they're going to go to the next screen or they go to the next step in the funnel i should stay not screen but here it says do you want to get the most out of your free training and they have a little quiz this you could have a quiz in there that gives you more information to help you be able to better serve your customers so if you can get them involved in the funnel and put a little quiz in there and ask questions it's only going to help you with that particular launch or with any launches you might have in the future now basically what happens after that is that they're talking about the six pillars of a product launch success so they're giving you um videos talking about this some funnels will give you all the videos at once and they'll lock them and you can only access them on certain days because that makes people have anticipation like i gotta watch it tomorrow and some of them only offer one at a time or they'll offer all of them so that's up to you you have to play around with it and see what works best for you but i have seen these where you have to wait for a date and yes it does build anticipation but it also sometimes makes you forget about it so you're going to have to see what kind of audience that you have and that would works best now on this particular funnel again you can do what you want it says watch the entire launch series so they do give the opportunity for you to watch all of them at once or you can have one sent to you at a time in your email sequence then here you go it's the same thing there's a second video why most products launches fail and so each time you have the topic of the video please scale to scale your launch and then the fourth video asks you to register and it says that um it's going to close you have a timeline a little counter clock here telling you you only have so much time and here be sure to watch the full video to see how you can get an extra seven thousand dollars so basically what they've done for video four that's the sales video that's the one saying i've got more information about this topic if you've liked what you've seen so far then you're definitely going to want to buy my product and from there then you go to the sales page and that's what this looks like it's a sec oops it's a checkout page or a sales page where they can buy your product and as you can see here this product is valued at 997 but um they're going to let you have all these things um that have all these different values for just one price of 4.97 and it makes it you know again it's a sales page so you're going to really make the value of your product be high yet you're selling it for a lower fee now real quick back to those four videos each of those videos had a topic and that's going to be the topic of the email that you send so that's what entices people to open it up some people may not open up that first email that topic might not have enticed them yet but when you send a second one that one might entice them so you notice that they were all about launching a product but one was about why do they fail another one was how to set it up so every person might come in from a different angle of what you're eventually selling as the whole course now how easy is this to build um one of the reasons i like click funnels so much is they have tons and tons and tons of free templates i can go in and just say hey i want to build a product launch funnel and when i click it it over here to the left it pops up and it actually has all the pages that i need for the funnel and every single time i click one of these steps there are free templates here for me to choose from and it just they just make it so easy so that's one of the reasons i really like using this product again there's others out there i've got a link below if you want a free trial and you can check it out for 14 days that's what i did i wasn't sure in the beginning um you're not sure until you use something but it does work i have a huge email list that i've acquired just by using funnels from this software tool now here is a another example of some of the free product launch funnels that they give you can see how they all look different you're just going to put your pictures and your information in there and here's another one actually from the product launch site they have free ones and if you want something fancier you can slide down and people also have some that they've created and they're for sale if you would like them to be a little bit more detailed another place that you can go is um fiverr um you can outsource it there's people there that know how to build click funnels and they'll do it for you you can say hey these are the templates that i want to use well you do it and here's all the information if you don't have time and you're not creative and you don't like to do that stuff there's people out there that will do it for you all right that's all i have today hopefully that inspires you to think about how youtube can be used to make money behind the scenes not just by getting subscribers and ads i know especially when you're new it's really frustrating in the beginning because you feel like it's never going to happen i'm going to get those thousand subscribers and those 4 000 hours keep working on that keep doing that but in the meantime with those subscribers that you have you can be offering those freebies right on the squeeze page and be building your email list at the same time so you're kind of working on two things at once and all of a sudden it'll all start coming together and you'll start making money at lots of different avenues thanks for watching um you have a blessed day make sure you leave me a comment subscribe i've got more of these videos i'm going to be putting in this playlist to help you figure out how you want to make money behind the scenes using your youtube channel and making videos all right guys have blessed blessed day [Music] dude give me [Music]