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what is a sales cycle a sales cycle is the Tactical way a team turns a prospect into a paying customer it's like the map you follow from point A the prospect to point B the sale now don't get it twisted with sales methods those are the Frameworks for implementing sales cycles and people often confuse the two a sales cycle typically includes five stages Prospect connect research present and close but why is a sales cycle so important you may ask well it helps sales managers identify leaks in the sales funnel in other words it shows where potential customers lost interest in your products or services to get to the bottom of things you can scrutinize every stage of a cycle from finding leads to handling objections and you can examine stage by stage conversion rates to see where leads are slipping away if you notice leaves dropping off after a sales presentation it might be time to brush up on your presentation skills or rework your message so if you want to discover what's holding back your sales team a sales cycle is just the ticket it's like a microscope that helps you zoom in on your sales process and uncover the weak spots if you want to find out more about sales Cycles [Music] read our blog article what is a sales cycle