Empower Your Restaurant with Sales Funnels for Restaurants in UAE

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hi my name is Andy kleppner I'm with restaurant funnels comm and I want to welcome you to the click funnels and Facebook marketing mini course for restaurants what we will be teaching in this course are these five main points how to set up a Facebook campaign for your restaurant how to build a marketing campaign using click funnels how to find customers for the restaurant how to create and publish an ad and how to turn those customers into returning customers briefly Who am I for over 18 years by team and I've worked with clients just like you to do one thing building gauging internet experiences that sell personally I'm a 20 year veteran of internet marketing I'm an expert in sales funnel design development copywriting blogging website design and social media marketing now why are we why do you need a restaurant funnel well restaurant owners or managers are far too busy with their time to have time to build a marketing campaign they don't have the technical know-how to implement a marketing campaign and budgets are so tight and restaurants and they've been burned so many times that they just want to make sure whatever they do do is definitely gonna work so what we've created is this restaurant funnels mini course it's a very very simple systemized step-by-step instruction on how you can build a quick facebook marketing campaign to get your message out there and to get new customers before we get started the first thing I want to go over with you is what is a funnel anyway simply put a funnel is a mini website that moves a targeted audience through a sales process towards an irresistible offer to entice your intended audience you need to set up a very simple four-part funnel this will include a traffic source like Facebook ads a landing page displaying the offer a Thank You page which is time-sensitive and some follow-up emails now now we're gonna walk you through how to get that influx of those customers now your goal your ultimate goal is to realize that clicks equal leads which then equal customers now where do you find those people you probably guessed it it's gonna be on Facebook despite the recent controversy Facebook is absolutely going nowhere as of March 2018 Facebook has one point four or five billion daily active users and 2.2 billion monthly active users there's a lot of countries don't have that many people so put these numbers in perspective and coordinate TechCrunch Twitter has only 328 million monthly active users snapchat has 255 million monthly active users and Instagram which is actually owned by Facebook has only 700 million active users this makes Facebook absolutely the category King the most important place to advertise today so what is content marketing the most common and most effective marketing is content marketing the concept is is people don't really see traditional ads they just go right past them they're browsing through them they see them on their phone and they don't care what we do instead is create content that provides value to someone which will then get them interested in going to the restaurant our version of content marketing is called education marketing in this you are creating and distributing relevant and information to your restaurant restaurants current and potential customers why will we use this marketing well education marketing does done correctly engages your audience and provides them with something of value so that they'll remember you for it it is also brand marketing we develop content marketing strategy you support your restaurants branding message by creating a shame relevant content you're not really advertising you're educating and also being entertaining now people go to Facebook to be entertained not to be sold your restaurant then becomes more than just a logo with some email coupons let you see and those savers that come in the mail many more people will click on a blog post than would ever click on an actual ad which is why those are the users we are gonna target there'll also probably be more of your engaging customers you'll create a connection with the current and potential customers and your content humanizes your brand and makes you more approachable plus it's easily shareable you can reuse or repurpose marketing materials and images all over the place so if a person sees an ad that they like excuse me if they see a piece of content that they like they are more likely to share that content with their friends and relatives which are also gonna get those friends and relatives to come to your restaurant giving a little bit of a viral miss to the actual piece of content here is an example of two different ads now the one on the ad is a stray net the one on the right is an education ad now straight ad does have its place you can definitely use them it's used for things like giving away something for free maybe an appetizer maybe a dessert saying anything about the restaurant and they definitely have their place and they do get results the one on the right which is one of my favorite things is an education at now with an education ad not only are you advertising the restaurant you're also advertising what you do and the benefits of what you do so these ads are targeting the same people just the second one would perform a little bit better because you're providing value which will awfully make automatically make you an authority now here are some examples of what you can blog about now don't let the word blog get make it scary for you this is a simple article you can even find articles that somebody else has written these don't have to be your articles so it could be anything from a diet craze that's out there right now specific dishes like a paleo diet how to eat low-fat and a bar grill recipe sharing maybe your hot sauce that you guys sell introducing your chefs or maybe some local interests maybe some holidays that are going on in the area what's what are the education of your staff maybe they want a Michelin star or her they want a barbecue competition talk about special events may be hosting a beer and food pairing something maybe somebody can even hold on to that gives people a good suggestion about what wine goes goes with what food that kind of thing interviewing local farmers that you might source your food from tips for pairing foods wines I said something like that earlier but then it comes up a lot your current menu and what's inspiring it what to eat a specific meal how to eat excuse me a specific meal correctly proper ways to eat an oyster raw or maybe different stuff you put on it maybe a charity that you'd like to support favorite things to do in town before or after the day maybe fun games to do while you're waiting in line 10 must-see local events for the season 5 unexpected food trends for the fall pumpkin spice everything which is very apropos for the fall the new drink craze everyone will be talking about I saw an article about a restaurant that put beets in their gin and they had Jhin meet with Beatson and that was their cocktail and they got a lot of clicks from it a new drink race everybody's talking about tune fun mojito combinations and oh oh no I actually had that one the secret to our beat infused gin and tonic I get to add that one to the black post so that's a something gives somebody something more interest for them to look on now restaurant funnels are generally best to be built in something like clickfunnels it's the one that I personally use and we recommend it and this course will go over how to build your page in click funnels it's a great simple way that comes with a 14-day trial for you to get your message out there you don't have to pay anything upfront and you'll be able to start implementing all the lessons that we're going through my goal is to help you attract enough new customers to justify keeping a permanent clickfunnels account now what we're going to be doing first is we're going to be creating a landing page for the blog post but first we're gonna be working on the facebook but after that we'll be building a landing page this will be over the shoulder step-by-step if you go over everything exactly as I'm doing it you'll be able to complete it you'll be able customize it for yourself with your own content your own information and easily hook it up to your Facebook page as long as you just follow along with everything that I'm doing the second thing we're gonna do is we're gonna create rules now consumers very rarely make purchases on the first touch you got a touch of many many times to get them interested in your brand before internet marketing a customer needed to come in contact with your brand at least three times nowadays that could be nine times on average even when someone needs your service they are unlikely to call you on the first shot this is why we build a funnel building funnels vital when someone clicks on your first blog post and enters your funnel they're in the awareness stage they are now aware of your brand and at some capacity so move them through the funnel will create rules in the Facebook Facebook campaign to automatically engage them and again I'll be walking you through exactly what to do as long as you follow along you'll be just fine lastly we're gonna be working on the follow-up when you do your follow-up you're going that extra mile to get people re-engaged in your restaurant you don't want to just touch them more than once or even after they've come to your restaurant you want to keep them engaged you want to continue to send them offers you want to continue to send them information so that you are kept high on their mind so when they do decide hey where we're gonna go for dinner tonight hey that restaurant down there we're always getting emails from them we're always getting something of interest let's go check them out and that is how you can really keep customers and really keep yourself out on top of them so I'm looking forward to getting started if you go the next video you're gonna see our whole engaging content on exactly how to build your Facebook and click funnels campaign