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How does a lead get nurtured exactly? Do  we have to send them gifts in the mail or   do their laundry perhaps? What is lead nurturing? No. Thankfully none of that. Let's talk about  what lead nurturing actually is and how it's   different from generating or converting leads in  just a moment. We're also going to talk about how   dating your audience is critical to conversion.  It's a metaphor, I promise but seriously though   I want to show you how to structure everything in  your business so that your audience is nurtured on   autopilot which means they're being led into high  ticket sales. Sound good? Let's jump in. What makes   lead nurturing different from lead generation or  lead conversion? Well, lead generation is typically   capturing that lead, grabbing their attention,  that could be capturing their email addresses   or getting these audiences to discover you and  your content. Lead nurturing is building rapport with those leads. After they've discovered you,  after you've made that first connection, it's   like that handshake, the first impression, then it's  warming up those leads, getting them familiar with   your frameworks, your messaging, your movement  so they know who you are and they're almost   ready to buy. Then lead conversion is the point at  which the lead is ready, they're warmed up, they're   hot, they're raving, they're excited and they're  ready to invest financially in your services   after they've invested emotionally. This is the key  here that I want you to pay attention to is that   people need to invest emotionally before they're  willing to invest financially, that means that they   feel like they have a connection with you, they  know you, they trust you and for them to invest, they feel like they know that they're going to get  their money's worth, they're going to get that ROI but that has to come after they first feel  that connection. So I want to hear from you.   Out of these 3, which do you think that you  could work on more? Lead generation, lead nurture or   lead conversion? Let me know in the comments below.  One of the things that I share with my audience a   lot is that when you're nurturing your audience,  you almost want to compare it to dating your   audience and this is critical to conversion. Would  you ask someone to marry you on the first date   and what are the chances that person would  actually say yes and agree to marry you? And more than that, what if they also turn out to  be a completely different person than you expected   and you realize later that you made the wrong  choice. Sounds like a bit of a pickle to me and the   same is true for your offers. Why would you pitch  your core offer to a prospect who's still just   getting to know you and might not even be aware  yet that you have the solution that they need?   Just like how you only swipe right or agree  to a date after you get to know one another,  you only present your offer to people that you  think might be customers after they get to know   you. So, you might link it in your YouTube channel  description or mention in a podcast interview but you're not going to force anyone to go on this  journey with you who isn't fully invested. That way   you weed out the cold audience members who aren't  interested in getting any warmer and nurture the   ones who are interested. Another example I love to  give is one of my favorite movies, 50 First Dates. If you've seen this movie, you know the characters  played by Adam Sandler and Drew Barrymore, Henry and Lucy. Henry really likes Lucy, he's trying to  date her, they meet at this breakfast restaurant   and they make a little waffle house together, they  totally hit it off. But what Henry doesn't know   is that Lucy has short-term memory loss so the  next day, it's like her memory is completely erased, she has no idea who he is so when he approaches  her at the restaurant again, she's almost offended   because she doesn't remember everything that  just happened the day before. So what I'm trying   to say to you with this example is it's not  that your audience has short-term memory loss   but they do have short attention spans and we're  already over saturated with content, you have tons   of competitors on there that might be inundating  them with enough information already that how can   you stand out from the rest? How can you nurture  that relationship and date them before ever going   in for the kiss or the proposal or the sales pitch?  I want to share with you the systems we use to   nurture our audience on autopilot but before  I do, have you subscribed to this channel yet?  If you want to bring your business closer to  infinite cashflow with evergreen content and   incredible offers, go ahead and hit that red  subscribe button to be notified every time I   upload a new video. There's a specific system that  we use to structure everything in our business so that your audience is nurtured on autopilot  and that is our infinite cashflow system and   that's made up of 2 parts. The first part is  your content machine. This is your evergreen   lead generation strategy which includes all of  your YouTube videos and basically everything   you publish online. This content is bringing  in a new audience and also warming them up to   potentially becoming a paid customer. This is part  of the nurturing system but it's also part of the   lead generation system. Now, the next piece is your  cashflow system and this is your monetization in   the form of a front end to high ticket sales with  all the offers and launches and resources that can make your cashflow dreams come true. so, your high  ticket clients are the people that are coming in   through your content machine who are watching your  content, they're growing warmer to your message   and then they're the people in your cash  flow systems who are ready to invest in your   low ticket offers, get warmed up to you and  then ascend eventually to your high ticket   once they've bought into you emotionally and  financially. Even just by making one YouTube video one time, that is now evergreen. People can be  finding it on YouTube in the search engine   forever. You can generate leads and potentially  high ticket sales for years after that video is   published. The same is true for your cashflow  systems. You can optimize, rinse and repeat your   launches and ascend leads from hell to high ticket  completely on autopilot, that way your audience   is constantly being nurtured even when you're not  working. No matter what kind of content you create   to nurture your audience, I also want to tell you  about a 4-step story selling framework that you   can implement no matter what kind of content  you're creating. This could be for a webinar,   a stage presentation, your Instagram stories or any  piece of content anywhere. This is a story selling   framework I created called the ELSA framework  and ELSA is an acronym. Yes, I know it sounds like   the snow queen. For these purposes, do not let it go.  ELSA stands for epiphany, lesson, story, application. If you can insert all of these steps into any  piece of content, your audience will be not only   nurtured but hanging off of your every word. The  "E" in ELSA stands for epiphany and the epiphany is the big breakthrough, the big takeaway, the  big aha moment that we want our audience to have   by the end of this piece of content. If you can  reverse engineer the epiphany that you want   your audience to walk away with, you can make sure  that everything inside of your ELSA framework is   leading towards that big breakthrough, that big aha  moment. The "L" in ELSA stands for lesson. Now, this is   you giving them your framework, your teachings, your  step-by-step instructions however we don't want to   be like the boring Charlie Brown teacher at the  front of the classroom like... we want   to actually give them something that's going to be  memorable and if you think for yourself maybe when   you were in school, who were the teachers that were  the most memorable? Were they the boring ones that   were like a snooze fest or were they the ones  that told the best stories and that is the S in   the ELSA framework. When you can tell them a story  that invokes some kind of emotion, whether it tugs   on their heart strings or makes them laugh, that's  what's going to make you memorable and leave a   lasting impact and it's also going to help them to  solidify the lesson that you just gave them. Think   about any movie, one of your favorite movies. Why  are you so on the edge of your seat when you're   watching the lead character, the protagonist as he  you know hits rock bottom or fights the villain   and you cheer louder when he wins, when he lands  the dream job or gets the girl or wins the race   at the end, you feel that way because you got to  experience the whole journey with them. So when   you can give them the epiphany, the lesson and the  story that's going to evoke that emotion, that's   going to bring them so much stronger to that  epiphany in a way that's going to make a lasting   impact. Now the "A" in ELSA is for application. How do  they take everything you just gave them and apply   that into their lives? Is it a call to action  to another video that they can watch or to opt   in for a lead magnet, a checklist, an eBook or  just go straight to a sales page to sign up for   your high ticket offer? Give them that next step so  they can apply and implement that into their lives. But the cashflow knowledge doesn't stop there,  I want to show you the step-by-step process of   building 3 unique offers in your business that  will pave the way for infinite cashflow and help   you to effortlessly ascend your audience from  hello to high ticket. So, if you're ready to jump   on the fastest path of cash, I'd love to invite  you to our next free private training where I  will break it all down for you and I'm actually  even going to show you our done-for-you systems that you can implement, plug and play right into  your business. So, you can do that right now by   going to hellotohighticket.com or I've linked  that in the description below. I'll see you there.