Streamline Your Sales Process with an Efficient Sales Lead Qualifier

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hey this is Alex albrand welcome back to my channel in this video I want to talk about how to 10x your business 10x your income in a tenth of the time and this is specifically for people that have businesses like coaching Consulting experts people selling High ticket courses or programs on sales calls because it's a very particular type of sale it's a credibility in a confidence sale and a lot of the time people are stuck they don't know if it's a marketing issue or sales training issue and they don't really know what's causing their lack of income and sales growth and I just want to share my experiences I've been doing this for eight years I've coached a thousand entrepreneurs in this space I've built my business well over to $7 million in revenue and the biggest thing that I've seen is when people have a sales issue they're not making enough Revenue they're not generating enough income the first thing that they like to focus on is their sales ability they get a new script they a sales coach everything that they focus on is on the sales side but I'm sure you've dealt with this issue let's say you get a lead they book a consultation with you and you have a sales call with them you give them a call and they're like who is this what are you calling about I don't even know who you are you could be the best salesperson in the world that's a difficult sale right it's almost like cold calling to a certain extent but with that you're closing at a low rate you're closing at a lower price point and even if they do close naturally there's a lack of trust on their end once they sign up and once they pay from my experience the better way to look at it is yes there can be some sales issues with sales followup your sales script your sales training but before we talk about that you have to first look at the marketing that got them there marketing and sales have to be synergistic but marketing comes first right we have to get the lead but also qualify them make sure they're the right fit get them on the consultation then the sales training takes over at that point but on the marketing side you have two different facets you have lead volume as well as lead quality a lot of people they assume if they get 10 leads they're going to close five or six marketing and Lead volume is important but I feel like in this particular space 2024 there's a big lack of trust with anybody replying on Facebook or Instagram or seeing a YouTube ad there's a natural distrust between prospective client and the company so I feel like nowadays lead quality slash building credibility before the consultation is more important than lead volume you can get 100 leads but if they don't know you if they don't like you if they don't trust you you're making your job on the sales side so difficult again you could be an amazing salesperson but you're setting yourself up for failure by not getting not just enough leads but most importantly targeting the right leads who have the money who have the need that you can solve but most importantly this gap between when they book a call with you when they reach out and when they have a sales call what are you doing in this Gap right when I started my business I didn't think of it like this I just thought hey every lead is created equally and I'm so good at sales that I can just sell and make it happen but I always found there was a credibility issue and they didn't really know who I was they didn't really understand the value that I could bring once they got onto the consultation what I have now is as a lead comes in they fill out a form they ask they answer what business you have are you ready to scale a business what are your income goals I ask them these questions just to make sure that their goals are big enough for my service let's say that checks out then I send them my YouTube channel I send them articles about me I send them my website that has a bunch of information about me that alone building The credibility gap it gets people to show up to the call at a higher rate so it increases your show up rate it increases the overall Warmness of the call they're like oh I already watched all of your videos and I'm so excited to speak with you and they they know who my fiance is like it's a more personal conversation than a cold conversation but with that trust comes a higher price point a higher trust in your abilities to deliver which if you used to charge let's say 5,000 for the same exact service you could probably charge 10 maybe even 20,000 for relatively the same service but it's because on the marketing side you built up your Authority and you built yourself up as an expert so that once they spoke with you they were already relatively open to the idea that hey this person John knows what they're doing they're a great Fitness coach they're a great business coach life coach and I trust them so I'm open-minded to what they're saying and that's when your sales ability your sales script comes into play right so the lead qualification is very important in your business once they get past that point you have to bridge the gap in terms of credibility who are you what's your track record what's your experience that alone will help you close more people at a higher rate and you're closing more volume of clients because more people are showing up to the call but realistically if you want to maximize your time per hour how much you're being paid per hour you have to qualify people before they even can book a call then once they schedule a call Bridge The credibility gap because again you're in The credibility business people are investing in you if they believe in you they trust you they like you they're going to work with you and they're going to need your services and they're going to have a much higher ability to pay so we're going to recap it's not just about getting leads and then trying to sell them your sales could be perfectly fine but if your leads aren't quality enough if you're not qualifying them you're getting the wrong people on the phone who are never going to close anyway even if they are quality if before the consultation call you're not Bridging the credibility gap it's making your sales job so much harder because the lead is so much colder now instead of closing them in one call it might take you two it might take you three and you're closing them almost just got that fly you're closing them you can leave that in you're closing them at a much lower rate if you don't have the credibility built up before the call and so again it's a catchy title 10x your business and a tenth of the time but you'll be spending less time on the phone with higher quality prospects who can not only afford your services but afford your services at your dream price point as well and so that's the main idea of this video I want to break this down more logically like this I have videos that are talking about the mindset around money and that's great but I want to provide a more logical sales funnel process from somebody sees your ad or they find your information how do they get through that process and get to you as warm as possible then at that point if all of this is working but then your sales close rate is still fairly average or low that's where you can hone in and say at least I've done the work to get the qualified leads built up with my credibility and Authority then let me focus on my sales script or my sales training or my vernacular how I'm speaking how confidently I'm speaking you know what am I saying how I'm saying it but don't focus on that until you have this built up right because it's marketing then sales they're synergistic but you can't focus on your sales ability too much without focusing on how do I build myself up on the marketing side and then on the sales side if you have any questions let me know in the comments below like And subscribe thanks for watching