Online Signature Licitness for Public Relations in United States

How to eSign a document: online signature licitness for Public Relations in United States

[Music] well I teach public relations series which tends to scare everybody it sounds very boring but I promise you it isn't we take a theory that has been developed in the field and apply it to professional issues and problems the focus of the class is very proactive practical even though we do read academic articles we discuss issues you know current important such as crisis communications leadership theories the importance of transparency and authenticity so right now the whole world has gone through unprecedented changes businesses are functioning in new ways and things are changing constantly these must be communicated to your audiences been in clear and effective way and keeping people engaged with you or bringing them back to you PR is more important than ever we want to train people not just to do the writing content site of public relations but also the thinking side ok why are we writing it this way what approach are we going to take what strategy strategy should we decide on before we actually begin implementing a campaign or program so I think there's a focus on strategic messaging there's a focus on writing there's a focus on measurement and evaluation which are really really important to the field strategy is a very important part of everything we do in the public relations field so what we do is we create campaigns we look at it from a strategic lens we start with planning the preparing the researching we take it from an idea and we go deep we learn about audiences and then we create messaging that would reach our audience and then we create campaign materials such as social media kids mass media kids crisis communication plans the idea is to use strategy to create professional campaigns for audiences sometimes you know online communication is often perceived as promote learning we've heard that a lot but I think our program you know is not designed around the concept of remote learning there's really a lot of engagement it's not just faculty putting PDFs on the Internet and they'll figure it out I mean we really try to engage with the students and to make it a very interactive and professional experience it is absolutely not remote learning or the old fashioned correspondence course a master's degree sets you apart from the rest public relations is a strategic field and when you have a master's degree you show an employer or your current employer or a future employer you show them that you bring an expertise you bring a knowledge and a hutton an advanced skill sets that the rest of competition might not have masters really really makes you more employable or it could help you in advancing in your workplace [Music]