Discover the Ultimate Photography Bill Book for Marketing

Photography bill book for Marketing

do you struggle to find time to properly work on marketing your photography business I don't just mean a last minute halfast attempt at a Facebook post I mean properly working on your marketing strategy your planning and your implementation well I'm about to call you out on that big time no time for marketing let's dive into that a little bit [Applause] I've spoken to a lot of photographers about marketing their business they tell me that between shooting editing emailing and all the other day-to-day stuff they simply never get time to invest in their marketing it always gets put down the list of priorities so what happens is that when they're busy marketing really doesn't get much attention at all they just keep on pushing it down and down the list whilst they power through all the client work they have going on then when things get quiet and there's not much happening in the calendar for the months ahead they jump into frantic action and they engage in desperation marketing you know they might declare a last minute promotion and then spam all of their online platforms with announcements in the hope of filling the those books again and then they wonder why they're getting all the wrong clients if you want to create and grow an awesome photography business that makes you deliriously happy and makes you plenty of profit then marketing must come first I mean first always I don't need to tell you that it's your marketing that gets you the clients and when it's strategic and engaging marketing it gets you exactly the clients that you want but strategic engaging marketing doesn't come from desperation it comes from daily focused efforts to connect meaningfully with your ideal client and you should do it first whatever time you sit down to work marketing should be first on the agenda always even if you have have 10 shoots that are sitting there waiting to be called and edited even if you have 12 potential clients waiting for a response to their inquiry even if you have three framed prints to package up and deliver marketing first and here's why all that client work you're going to do that anyway it's not going to get ignored because you have clients waiting for you to do it and they're going to hold you accountable they're not going to let you get away with not doing it they'll be on your case if you don't so even if you are absolutely exhausted and you just want to sit down in front of house of cards with a glass of red wine you won't you'll stay up till midnight to finish a client gallery or reply to inquiries you'll do it because you have to but who's holding you accountable when it comes to your marketing are any clients is going to chase you up because you didn't publish a blog post this week or because you haven't revamped your website like you said you would or because you haven't posted to your social media platforms for a full month no they're not going to call you out on that because they're not going to notice no one will no one but you when it comes to running your photography business nothing is more important than your marketing and that includes client work because without the marketing there are no clients and certainly no great clients that's for sure so every day that you work whether you work seven five or three days a week marketing first spend at least and I mean at least 30 minutes every day on it write a bit more of that Weekly blog post schedule some awesome Facebook posts curate create some great content to share on Twitter put together a really great email to send out to your list refresh a page of your website reach out to a local business with a joint venture idea start planning your next promotion or contest or simply spend some time working on your overall marketing strategy and plan the list of marketing activities you could engage in for that first part of your working day is endless and imagine the boost your business is going to get as a result of making this very small change to your working life there is nothing in your work life that is so pressing that it cannot wait 30 minutes and believe me when I say that you will feel so much more positive and energized afterwards knowing that you have moved your business forwards in a small way each day you're going to be BL bling through that client work afterwards so marketing first try it for a month and just wait and see what happens if you're totally up for it but you just have no idea where to begin or what you should even be doing then you're not alone you marketing can be a monster to tackle this is exactly the stuff we help our members with inside togs in business so check it out and remember to subscribe for more business boosting videos that you can watch on your teab break