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Social media invoice template for IT

ah the dreaded monthly social media sure it's integral for monitoring your Brand's growth and informing your content strategy but it can also be a little bit confusing so if you've ever wondered what metrics I should be tracking or how should I present data in a way that's less of a snore then you're in the right place hi I'm Joy from later and today I'm going to be showing you how to deliver a high level social media report that breaks down what worked what didn't and how to keep it all super engaging consider this the end of ugly spreadsheets and let's dive right into the data what to include in a social media report so first things first what exactly should you include in a social media report well it all depends on what your goals and channels you're managing but generally most social media reports will have the following metrics follower growth the number of posts published reach engagement link clicks video views sessions ad spend and the month-over-month percentage increase or decrease we also recommend highlighting the best performing posts of the month as well as any key learnings like wins challenges and opportunities for example a win might be having a particular video go viral or a challenge might be that you've noticed a certain type of post that used to perform well isn't having the same effect anymore now that might seem like a lot to cover but trust us the key to a successful social media strategy is all in understanding your metrics and how your content performs now let's get into how exactly you'll be pulling all of this data to create your report how to access analytics to create a social media report most social media platforms have built-in analytics that you can use to discover your weekly monthly and year-over-year numbers but with a third-party tool like later you'll have more of a streamlined way to monitor your performance across all major platforms including Instagram Tick Tock Twitter and Pinterest later's dashboard is really easy to interpret and lets you jump between different tabs like post performance audience insights and so much more plus you can export all your analytics directly to your desktop in a CSV file making it easier than ever to keep track of all your data so that you can transfer it to your shiny monthly report how to create a monthly social media report now here's where things get fun you're clear on your goals and you've got your data in tow so time to create your social media report to help woo your clients or boss we created a totally free social media report template that's actually nice to look at it's an editable Google Slides template similar to PowerPoint so that you can duplicate or remove slides change the background colors use our PNG stickers and easily add your own insights my favorite thing it also acts like a step to step guide taking you through the trenches of month-over-month percentages and data points all you have to do is copy and paste your data and once you're done delete the example report slide in voila you're ready to present a gorgeous social media report or if you prefer you can also save it as a PDF too this free template is linked in the description below so go ahead and download it and have some fun making it your own alright that's it for today but we'll link a few additional blogs on metrics worth tracking and Industry Benchmark so that you can see how your work is stacking up against your own in competition catch us back here next week as we cover more social media trends tips and strategies in the meantime leave us a comment and let us know what you'd like us to cover next and as always we'll see you later [Music]