Create Your Social Media Invoice Template for NPOs Effortlessly

Social media invoice template for NPOs

[Music] hello and welcome another episode of the non-profit show today we have with us Nicole Porter and Nicole's here from Monomoy social media we're going to learn where that name came from and she's here to talk to us about engagement the secret to social media so before we start this conversation with you Nicole we want to remind our viewers and our listeners across the globe who we are so hello again to Julia C Patrick CEO of the American nonprofit Academy thanks to you we are Marching towards our fourth year March will be our fourth year of the non-profit show I am honored to sit alongside you nerd out with you every single day I'm Jarrett R Ransom non-profit nerd and CEO of the Raven group and we have had so many Fantastic guests so many amazing conversations thanks to our sponsors that keep us going and growing so I huge verbal shout out of love to our best friends over at Bloomerang American nonprofit Academy your part-time controller be generous fundraising Academy at National University Staffing Boutique non-profit thought leader and the non-profit nerd these companies are with us day in day out I also like to say weekend week out because so many people when they hear of the non-profit show they say wait you do this every day and you say yes every single day so again thank you so much gratitude to our sponsors for allowing us this opportunity to be of service and if you missed any of these every single day episodes you can find us on all of the Fantastic streaming platforms including Roku Youtube Vimeo Fire TV as well as podcast so excited to be on these channels cue us up wherever you stream Your Entertainment Julia just outed herself and said yesterday she did a little bit of Netflix but I think what she meant was the non-profit show um been watching the non-profit show is what she did I start well you know I do I believe it or not I do watch the episodes pretty much every day um because you know Jared when you're on and you're doing your thing it's different than seeing yourself and trying to learn and we're not professional broadcasters I mean uh we've had to learn have to be effective right it's been a lot of fun yeah and and listening to myself uh I'm listening to the podcast of the show and that's that's a lot of fun so um so Kate we are excited to have you on Nicole and excited to uh jump into this conversation with you again Nicole Porter CEO Monomoy social media welcome thank you so much for having me this is so exciting oh it is going to be a blast we pride ourselves on being a casual conversation we're not a webinar we're not a lecture series we are you know three of us having coffee water whatever just having a great conversation but let's start off with your name let's start off with Monomoy we know where it's from in the origin story but for our viewers and listeners share with us a little bit about yourself and the company all right so I'm modern my social media Monomoy comes from my local area so it's a local area I live in there's a modern way Wildlife Refuge um everything around here is near Monomoy um and so that's a Massachusetts on Cape Cod where I live with my husband and my three sons um my rescue dogs and my sick ducks that live in my backyard um right that there's uh we'll go into this later but there's an authenticity piece for you um we uh we handle it so we do full service social media we take it over for folks and do it for them so they don't have to worry about it uh we do ads and we also have a membership where we give people content but they are in charge of doing it themselves and we give them some support with group coaching so it's a little bit about me and Monomoy I love it I think it's really cool and I I love this conversation in terms of full transparent transparency and authenticity um Jarrett Ransom and I are on the same page for many things but in this area we are also we are often at loggerheads um not because of the concept but because of the bandwidth right and it is just such an interesting amount of pressure I'll witness to me um Jared is so good at this I am not and it's just one of those things that I I really I can't wait to hear what you have to say and the first thing is that was like magical it gave me a little permission to breathe it got a man up don't do it all focus is the key okay give us some Grace on this what does it mean yeah so my take on this particular topic it starts at the very beginning on where are you going to focus on your platforms so what that means is you don't have to be everywhere all the time right and I think that a lot of people think that when they think about social media oh I gotta be on Facebook and I have to be on Instagram and now tick tock's a thing and and you don't right just because Tick Tock is the new thing that doesn't necessarily mean that that's where your audience is hanging out right and Clubhouse was the new thing in 2021 like do you have the bandwidth to be on there because you have to be there for you know it's an audio thing so you have to converse with people over there um so really you have to look at where is your audience hanging out what do what do I have the bandwidth to create content for and where do I have the bandwidth to interact and and just focus on one or two places where your audience is hanging out and really put your efforts there and you're going to see your social media efforts go a lot further by doing that as well because chances are when you think you have to be everywhere you're not going to be anywhere so that focus is so important um and with non-profits in particular I think generally they have to pick two um generally because you're looking at dual audiences and I think that's something that a non-profit is unique with as opposed to just a small business right because you're often looking at okay well we have donors and fundraisers but we also have the people that we're servicing right and we need to reach both of those audiences so maybe you pick one place for each of those things and then show up there um but it's definitely don't feel overwhelmed by it right think what what's manageable for me where where can I show up that's going to make the most impact and focus there and I have to say I love this answer I have uh you know subscribed to this as well Julia so just as a tip like I am not everywhere I'm not on Tick Tock I'm not on Pinterest I'm not on you know some of these platforms because I simply don't have the bandwidth and I say that also to my clients and I'm curious curious where you've seen you know truly Nicole some of the the non-profits seeing their success because I waved the flag for LinkedIn number one and then you know the social channels like pick a social Channel Instagram Instagram and Facebook are connected you know like if you're doing Tick Tock maybe that's a thing too so I'm curious if you've started to see some platforms that are really rising to the top that maybe you would recommend what two that they should be on so it's kind of hard because it really is dependent on your audience right um if you have a very local non-profit um I actually recommend Facebook because Facebook Community groups are very underutilized and they are a great place to get the word out especially for non-profits um I do agree with you on LinkedIn it is a great place to connect with donors and companies that might want to be involved and really take advantage of their purpose-driven marketing so LinkedIn is great for that um if you have something that's very visual right maybe you're doing art for people like kids or people with disabilities or whatever it might be Instagram might be the place for you um I've actually really seen a lot of success on Twitter um I know Twitter currently as we're talking is a little bit up in the air a lot of people unfortunately have left that platform which really kind of makes me sad um so right now we're kind of watching Twitter but um a lot of my non-profit clients have done fabulously over on Twitter so that's definitely one to watch um but I would definitely take a look take a look at your audience excuse me and see where they're see where they're hanging out right what are your demographics who are you trying to reach and then that's where you that's where you put your effort yeah I how does that sit with you Julie I'm curious you know first of all I gotta say and there's a 20-year difference between the two of us I'll let you guess who's older but you're older in spirit my friend you're older in spirit but listen I I I find it fascinating that you would say that you're not everywhere because I feel like you're omnipresent and so I'm I think that's an interesting observation to kind of piggyback to Nicole's comment and it almost seems like my experience with your work um Jared if you're doing it well even if it's only in one area it seems like it's you're doing more and Nicole would you say that that's accurate I mean absolutely no because I think I feel like Jerry you're just like the master of this oh well I mean I I hire people like our guest today to help with that because you can't be all all places all and and I know the next topic we want to talk about is really that authenticity and and I'm curious what you say to that Nicole because I again I just you know added myself I have a team that helps me with this and then I I jump in with my own authentic post my own kind of like you know comments there but I'm curious uh from you how you have guided so many organizations with their own social media platforms to really show up in this authentic authenticity in this authentic space so I honestly I start them with baby steps because a lot of times they're not comfortable doing the behind the scenes less curated content so if I can start by posting their headshot and then showing them the difference between that and just a static graphic and then we kind of work up to it so that's really how we start okay now send me one picture a week now let's work up to video right and or we can you know start doing video slideshow style what you know and start using their photos so that that's how we start um because you have you really do have to build up to it and I had to build up to it I was not comfortable taking a duck and getting on camera when I first started my my social media business but now I am a duck you did so I did okay I did yeah okay I want to know more of this because I'm also curious if this has come through you know since March of 2020 like during our covid years if we're seeing an increased level of authenticity for sure I think it's been building for a while um and I think people really let the guard down when they were home a lot more um and I think we're going to really see a big jump in 2023 I think people are creating that type of content people are voyeuristic they want to see behind the curtain um but I do want to say one of the things that um you caught me Julie in the in the very beginning is you said you thought it seemed really overwhelming to to have that authentic content and I I want to make the distinction that just because you're authentic doesn't mean you're not planning and it doesn't mean that you're not scheduling right so just because you you come up with something off the cuff doesn't mean you have to post it right then you can schedule it ahead and then you it's like a gift to your future self when you're scheduling out your content you can have your you have it it's already there right or if you have a team right like Garrett does you can give them a few videos you can give them a few behind the scenes photos and then they can post that for you so that you're not just like oh what am I going to post today I know I have to post a behind the scenes photo What's it gonna be you can really help your audience connect with you by posting that type of stuff but it doesn't necessarily mean that you're not planning it out and that you have to do it right then when it comes to you so I gotta I gotta ask let me jump in yeah know about this duck I'm I just just make sure you put a bookmark for that so this is the thing you know for me and for the nonprofit sector um and believe it or not as much as I get accused of being flashy um I am very private there are many things that I do not talk about I don't want to share I don't think it's appropriate I think it's old school right it's an old school thing and that's that's my own baggage about how the marketplace has shifted but you know for a lot of non-profits we have HIPAA laws we have privacy issues I mean we can't in in the domestic violence space we can't even disclose where our facilities are right how do you navigate that authenticity and still protect what you have to do not only with your clients but also with your donors I mean how does that work so I think maybe there is a bit of a misconception that authenticity means you're showing everything and you certainly don't have to do that you can hold stuff back absolutely you can show behind the scenes and not show everything um you know for instance I I have three kids and if you look at my business social media if you will not see them very often I'm very careful about posting not and that's my own personal preference um I really keep that in my private accounts um it's very important to me to protect them but I can still be authentic by you know showing okay this is what I'm doing at my desk today right this is what we're working on hey we're working on our next fundraiser this is what we're doing to do it right so it doesn't have to be this is where the place is this is the you know people we're serving you can even say you know we helped this person today but it doesn't have to be you know detailed enough to give away who that person is where they are you could say we you know we were able to get this person out of this situation or we were you know something like that um so authenticity doesn't mean necessarily showing people things that you can't show them or don't want to show them it's just letting them in a little bit to get to know you better um so I think that that is a really important distinction in in those two things okay so to give Ransom her do how would you bring in one of your ducks I mean really like how would you do that in relationship to your work how would you do that to well she has done it so how did you do it yeah yeah I'll send you guys the link after to the video um so actually I just ended I got this idea in September so I was talking to somebody that was doing coffee chats with their child um and they went really well and so they were in their car and their kid was in the back and they had both gotten like a donut and they did this weekly right this is their weekly thing um and so what I have done instead of doing copy chat I did that chat and so I have six snacks they're all girls um they're on an egg laying strike which is like so ironic right now I can't even right let's get going ladies but they're not so they have to be on social media instead and so I I put one on my lap and I gave social media tips and we just talked that way but it's it's a little different it's a that's a lot different okay um and it was very much you know it was still on brand for me but it also let people know like this is my life I work from home I have my ducks my dogs um but I'm still you know I'm still a professional I still have a lot to say so it let people know me and connect with me while still getting value for my content I love it yeah I love it so much and then we've also had a guest on I cannot recall their name but it was about ethical storytelling and so we can share our authentic stories we can you know do a video we can do some narratives as you had said you know also Nicole we could do a static photo or something it can be authentic and it can be scheduled so it's not this or that it it's a yes and kind of an opportunity so what about those real-time interactions because I imagine you know we we create something that we want to share from this authentic often authentic space that's clearly a very hard word for me sorry brene Brown I'm failing at this word today um that's my vulnerability I'm sharing here um and then we have you know that real-time interaction so the post has been made on whatever platform we choose how do we best leverage this real-time time so there's a couple things you can do um one is definitely responding to your comments if somebody is commenting or if somebody is tagging you please respond to them um it's really important because people want to have a conversation with you and that's why they're commenting now that doesn't mean the second they comment you have to go in there and respond to them right you can check once a day you can check once every other day and make sure that you're responding to them and just making them feel heard making them feel validated and having that conversation um you know I will say if if you do it sooner it does help a little bit but honestly we're all so busy it's really not realistic to do that so I think putting it in your calendar to do it means you will whereas if you think you're going to go and respond to every comment as soon as it comes in other things are going to take over you're going to get fragmented and again it's not going to happen so it's you know if you can put it into your schedule it's a lot easier to do that um I have a quick question because yeah Advantage people's social medias so for Monomoy social media you and your team right like how do you respond for these real-time interactions talk us through how you as you know a manager of these platforms how you've managed that um do you mean specifically as far as content or as far as time or both well really the content I'm thinking of like okay you're responding to people that have tagged your client or they've tagged you know someone within your clients um kind of you know sphere so how do you as a social media managing company how do you interact with that real time so what we do similarly we will put it into our calendar so we're checking our clients so each everybody in my team has certain clients they work with and we will make sure that we have it scheduled into our day so okay every day we're going to check these comments um and then from that perspective if we have a like a comment that's about the content it's usually pretty easy for us to correspond with that because we we created the content so we know what it's about and we're able to have a conversation um if it's somebody personally that knows the business owner then we're probably gonna say you know hey do you know this person if they're saying like hey I'm looking forward to our cup of coffee this weekend we might check with them with the owner or the whoever it is you know and say can we you know are you getting a cup of coffee with them yeah like what and then we'll say yeah us too or something but we wouldn't just go ahead and um off the cuff say that if we didn't know we did um yeah so so um yeah another great way is actually to go out and comment on other people's posts um and that's a huge thing that a lot of people Miss um and and also might find overwhelming so again I'm gonna put this on a mug someday but it's I always tell people do what's manageable for you so if it's three people a day if it's one person a day that you can go out and comment on someone else's posts it's going to make your content go a lot further and people are going to start to see you when you're going to stay top of mind um so if you can say all right I'm gonna do five people every Monday and that's all you can do for the week that's great it's better to be consistent with it yeah and and your final point is really about this is having that true connection you know with your audience but I think also the audience is like your peer audience unless I'm I'm misreading this so how to truly connect with your audience I could see you know it's connecting with someone else's post or you know if they tagged you you're engaging in that so so what do you advise for some best practice on that true connection I think really it's a lot of what we've talked about and all of it coming together right so it's having that authentic content it's going out and talking to other people and not just talking to other people and saying hey hey nice posts because that's not really going to get you anywhere but actually giving genuine feedback to their poster thoughtfully responding to a comment that's what's going to make that connection not just saying thanks that's not gonna do it but if you really think about how you connect with people offline and then bring it to your social media platforms and that's what's going to connect you with people because they're going to see that you're a real person that actually cares and not just a bot because we know when a bot showing up in our comment section we can tell um so that really is what um I think is going to make the biggest difference is to just how would you converse with somebody in real time right and if you're in the grocery store and somebody said that to you right how would you respond right as opposed to somebody commenting on social media and I think that's kind of a good filter to put it through and and that's going to help that's really going to help that connection so my question is you know for businesses I like myself I am a lot of my brand right for organizations there's the board there's the executive team there's the program staff the fundraising staff the volunteers like there's so many kind of stakeholders so how do you manage that you know as you mentioned you know we're all a little voyeuristic in our ways of like wanting to know what's behind the scenes we want to know who has a duck who has a Slytherin snake right like we want to know these things so how do you balance um the internal stakeholders but I'm also curious if you can touch on it as well about the organizational tone and voice that's been branded for that organization very good question yeah so I think part of that is you're able to really with an organization like that um if you can show those people that is what really helps connect right so if you can show the board of directors if you can show and obviously it's to what people are comfortable with right some people are much more comfortable being in a public being in the public eye than others but when you can show the volunteers when you can show um you know the president and the you know all of the folks that are working in the organization um that really helps set the tone for that organization's voice um another way to do that is kind of looking at what else is out there so if I was going to go in and craft a social media strategy for a non-profit organization the first thing I would do is start taking a look at their website taking a look at their emails and seeing what kind of tone they have already going and then we would capitalize on that because you really want all of that to match you know when somebody reads your email to when somebody is looking at your social media post you you need the same brand and you need the same tone it's very very important so that's really a great place to start is even taking Snippets of those emails and putting them on your social platforms um and then you can kind of build a brand voice from there um but yeah you definitely can still show the people behind the organization even if it's a broader organization I mean I have one non-profit it's just two ladies and they just started it so it's very easy to show just the two ladies but when you have the bigger ones we might do a feature every week of this is our team this is who's helping us this week this is what they're doing um and you know that um again it depending on who's comfortable and who's not um can they can really help people connect to the audience to their organization and it actually can help um make a Content go further because like hey look I got featured today like and they're gonna share with their folks so yeah you can tag you share it expands kind of that you know the the circle the of touches and how many people see it I know those algorithms change constantly um unfortunately our time is is coming short but I am I still have tons of questions I'm sure many of our viewers and listeners do as well um so tell us a little bit Nicole about what's in store for you and your team this year how we might be able to lean into you your services kind of you know that educational depth and breadth that you offer is there anything that we can you know we should know about that's coming up from you and your team so a great place to stay in touch is on LinkedIn we have some great stuff coming up we're looking at some quarterly webinars which are very similar they're conversational Style just like this um so we don't do a lot of like static slides we'll do a lot of interviews about conversation um about branding and social media so if you connect with me on LinkedIn that is a great place to find out about the upcoming events um and one thing I do want to mention is that we do have an upcoming brand refresh um for a new team that I'm on and I'm so excited about this because I think this is really going to help a lot of organizations um and so what people are going to be getting with this is they're going to get a new logo a new website and um a social media plan with content um and so this is a new service that we're offering for everybody but we're actually going to be giving one away for free in February um so an organization that's really indeed of a facelift if they or if they're new and they really haven't started it's going to be a great opportunity for an organization to to get some of the services that they need um and so we're going to be opening the application process for that in uh February so I'm really excited about that so um if you stay tuned to my social channels you'll you'll hear about that when that's available yeah and I know we've connected on LinkedIn so excited to to have that connection there for those of you watching and listening Nicole Porter CEO Monomoy social media if you jumped in late you're not quite sure what the heck monomoy's there for you need to go back and watch in our archives it's going to be available in just a few uh hours later but Monomoy social media.com and again for those of you audible m-o-n-o-m-o-y is you've been fantastic Nicole and I'm just so grateful for your time your expertise all the nuggets of wisdom that you've shared with us so thank you for being a fantastic best oh thank you so much for having me this is so much fun and I really hope that uh folks got a lot of value out of it yeah absolutely I know I did again if we haven't met I'm Julia Patrick CEO of the American nonprofit Academy I've been joined today by the non-profit nerd herself Jarrett Ransom again we want to thank all of our presenting sponsors who join us day in and day out for more than 700 episodes now Boomerang American nonprofit Academy your part-time controller be generous fundraising Academy at National University Staffing Boutique non-profit thought leader and the non-profit nerd again they help us to get these amazing talents from across the globe on including one Intrepid social manager from far in the East with her right here right here from right here the elbow part the elbow of Massachusetts elbow Massachusetts I will forever stay in my brain I love that Nicole Porter you have been a delight to work with today we hope to get you back on and as we like to end every episode of the non-profit show we want to remind everyone to stay well so you can do well we'll see you back here tomorrow [Music] [Music]