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FAQs
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What does buying your first house feel like?
We were, to begin with, reluctant. Reluctant to move. Reluctant to look. Reluctant to even try. Reluctant to even begin to wonder what we could afford at all.Truthfully, we really didn’t think we would qualify for anything, let alone any amount that would let us live in anything bigger than a shoebox. But we knew that none of this would be worth doing at all unless we were able to get more space for me to roll around in.So why were we looking at buying anything at all? In May, I fell, seriously enough to be hospitalized a few days. As a consequence of that fall, I was interviewed by a state caseworker to see whether a PCA[1] and the CADI[2] waiver program would be things I would benefit from, due to the extent of my health challenges, mobility needs, and the amount of help I needed in order to best function and be happy.Fortunately, I was granted PCA hours, and I was accepted to the CADI waiver program. This both meant that I could continue to stay home and be happy, and that we could afford to have Karen, who was understandably extremely reluctant to leave me at home alone for half of every day with an outside job, to stay home with me and to take me to my appointments and to continue to participate in the things that bring us joy.One of the more appealing things about the CADI waiver program is that it will remodel your home in order to enable you to stay in your home. Thinking that we had to stay renters, we tried to work with our apartment complex, one of the few mostly accessible apartment buildings in our particular area, with the idea of remodeling a two bedroom apartment in the same building. Long story short, the complex was willing, only if CADI would pay to put it back the way it was before we moved in, and even then the list of changes was appallingly small. Mostly just the flooring, in all honesty. CADI said no to that, and really, I can’t blame them at all for that.We really felt stuck. I looked at hundreds of apartment listings for the elusive perfect spot, and frankly there was next to nothing available, even at twice the rent we were paying. Disability specific apartment buildings typically were very small units, only had roll in showers, had enormously long waiting lists, and at least some of them excluded able bodied partners. Obviously full on assisted living was a complete nonstarter, they all excluded any possibility of living with Karen.Seven weeks ago today, Bryen Zimmerman suggested that we look at buying something. Probably my first reaction was to quail. The convoluted and difficult process to get my new wheelchair was sucking the life out of me, and frankly I was concerned about trying for a purchased home and falling flat on our faces. But you know, Bryen was persuasive. Karen and I looked at our credit scores at Mint and we realized that we both had excellent credit scores, and really the worst thing was that the broker and/or realtor we got would laugh at us and throw us out. We were getting nowhere fast anyway trying everything else, so…So he hooked me up with a couple choices each from his referral network, and I chose Michele Brandt[3] to act as our broker and Dody Kettler[4] for our realtor. While obviously Karen is able to talk on the phone, what I really needed and wanted was people willing to talk to me through text, emails, and ultimately Facebook messenger to get information directly to me and to handle as much as possible through the iPhone. I was honestly pleasantly surprised by how I was able to sign all the paperwork up to the formal closing itself electronically, using a couple different e-signing programs, and I was able to upload all documentation using my iPhone camera whenever I wasn’t able to simply upload PDFs from my iCloud. Talk about tedious but really ultimately painless and all done in bed stuff. It made an enormous difference in my being able to do all of this, and I also appreciated that all my house documentation was stored on my iCloud, easily readable anytime I needed to look at anything. Michele and Dody contacted me at all hours of the day - Karen and I sometimes joked that these wonderful people never slept!The house search itself was physically difficult but doable, and I think we actually only did two days that I fully participated in. The house that we ultimately bought was something that we fell in love with the week before we even started officially looking, and we didn’t look there the first day because honestly I really thought the purchase price would be beyond our signNow. Given the vagaries of the local housing market, the seller had already rejected two bids that were under the asking price, and so we knew going in that it would go for as close to full asking as possible. I did the math, and the math suggested it would cost about the same as renting a two bedroom apartment that wouldn’t be renovated, and it was well under the all in monthly price that Michele told us we needed to stay under.It’s a three story house. Obviously no accessibility at this point to the loft or basement spaces, but four bedrooms and two bathrooms, with two bedrooms and a bathroom on the main floor. The basement has a guest suite. The loft someday will have a chair lift and the old too big walker and wheelchair will be upstairs and it will become an art studio.For now, what matters is that the main floor lacks hallways, has beautiful wood floors, has wide doorways, and is easily navigated. It currently has a less than tremendously awesome kitchen and bathroom, which doesn’t matter because CADI is there to provide the walk-in bathtub and safe bathroom design that I need in order to perform my ablutions, and it is also there to set up a kitchen space I can actually use. There would never have been any point to buying a house with a fantastic kitchen and bathroom that I couldn’t actually use.The second bedroom on the main floor will be converted into a laundry and closet space, as it backs to the kitchen and is a lot safer (and probably cheaper) than trying to figure out how to make it possible for me to take laundry to and from the basement and to get around safely there. There are two large living spaces on the main floor, and amazing woodwork and windows. There is a lot to work with, in other words.We started our house search process and closed on our house in seven weeks. I’ve been told constantly that this has been an incredibly fast process, and maybe it has. All I know for sure is that buying a house was far easier and faster than my nearly impossible process to buy the wheelchair, and I don’t know what that says about the American medical system. Surely nothing good at all.It also required virtually no money up front to buy. That part was probably the most surprising part of the whole thing. I was able to qualify for a special program that covered disabled Minnesotans, and that program provided me with a 10k down payment. Again, our broker and her staff really went the extra mile to ensure that we could buy the house that fit my mobility needs so well.The closing was today.It takes a village, and I am grateful for the amazing people that worked with us. Thank you. I also want to thank Karen’s mommy and my mama for doing what they can to help make our lives more possible. Here’s to your guest suite!What’s next? Moving in ten days from now! CADI remodeling!Here’s to living a more possible life.Footnotes[1] Personal Care Assistant (PCA ) Services[2] Community Access for Disability Inclusion Waiver[3] Fairway Independent Mortgage Corporation[4] MinneapolisAndMore
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What are the best productivity tools for entrepreneurs?
I now accept Suggested Edits, as they come in. Include the price of the product/service.Pre Launch:Javelin. Start and grow your product faster. javelin.com/?ref=p5eybNFKResearch:Clipular http://www.clipular.com (free)Evernote http://www.evernote.com. Free, and $45 per year.Launching Soon Page:LaunchRock http://www.launchrock.comLaunchSoon http://launchsoon.comLanding PagesSelf Hosted:ThemeForest http://www.themeforest.net $8+Hosted:UnBounce (landing pages) http://www.unbounce.com $50/moKickOffLabs: http://www.kickofflabs.com/ $15/monthOptimizely: https://www.optimizely.com/ $17/monthTurnkey...
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What are some great online tools for startups? Why?
Startups need something that can give then maximum at minimum invest because the number of risks is always high! We understand all your needs and hence we have got this product for you- PayUnow!Be it any startup: food, automobiles, e-commerce, travel, IT, education or homemakers, this one is for you! It is available for FREE for Android and iOS users. Let customers discover you as you upload pictures of delicacies. To collect online payments easily, anytime and anywhere, all you have to do is share a unique business link or website which you will create with us for FREE! Here’s why you should download the app NOW:It is FREEAllows you to create a business website with zero maintenance costHas the lowest TDR in the market i.e 1.99+GST!Lets you showcase your productsAllow you to add contact details and locationMultiple payment options supportedYour customers do not need an app! All you need to accept payments directly in your bank is one link: you can choose this link for FREE!Quick and paperless bank verification and documentationPayUnow is a product of India’s largest Fintech Company- PayU! Join the communtiy of 4.5 lakhs+ businesses like you! We look forward to empowering the SMBs and give them a relief from the hassles of payments so that the only thing you need to focus is your business growth! We are continuously creating a guide to assist you with the best. Learn how to sign up, edit, share and verify by visiting here:
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Where can I join a course for digital marketing in Bangalore?
No institute is Best Digital marketing course in Bangalore.Every institute teaches the same syllabus. How much effort you put matters.Many Institutes are all full-time trainers, in order to become the best digital Marketer you need to learn from a real-time digital marketing Agency.One such digital marketing agency in Bangalore who teaches digital marketing is Onlinism. Mobile No: 9036 700300 / 9035 332200Location: BTM Layout & Rajaji NagarWebsite: www.onlinism.comUnlike other institutions, Onlinism never follows behind students. They focus on getting new clients to their agency.Onlinism located at 2 locations in Bangalore. BTM Layout and RajajinagarOnlinism as a company profile they have developed more than 200 websites, 5 androids, and iOS apps, 40 plus Digital marketing projects including SEO, Adwords, and social media sites.They have clients ranging from Deputy Chief Minister of Karnataka, Ministers, political campaign for Lokasabha elections. Corporate clients include Jade Retreats, Savoury Restaurant, Zion Hospital, Little Eli, and many more.They are now focusing on Dubai, the USA, Canada, and Australia.If you are an entrepreneur, if you want to learn how to rank your website or do social media marketing, then learn from Onlinism.If you are a working professional like me and want to get a job working on real-time projects, later start your own agency and be a Boss, then join Onlinism.If you are a fresher, join Onlinism to get more in-depth learning of digital marketing with practical training. Onlinism understands Freshers mindset and gives special care to freshers.No institute in Bangalore teaches with HTML website. Every institute will provide your WordPress website. Now days even kids do websites with WordPress. Anyone can design a website with WordPress.HTML Vs WordpressWordPress is the best platform for SEO — no doubt about it. Google loves WordPress. However, WordPress is Opensource. WordPress is more vulnerable to hackers. It is effortless to hack WordPress or Magento or Jumla.So many companies will not take a chance on WordPress. Companies custom design websites with Java or Javascript or Python or PHP or DotNet.Not with WordPress.So it is better to learn SEO with Html websites than WordPress. Learning SEO on Html website is like learning to cycle. If you learn to ride cycling, then you can drive a scooter or any vehicle. Similarly, if you learn it from Html, you can do SEO for any website.When I joined my job, my project website designed in Angular Js, even then it was secure for me to handle.Your Personal WebsiteOnlinism being a website design and app development company they have their own server in the USA. For every student, they provide you Hosting /Cpanel / Live server.Domain name with your name. And website design files in HTML.To create a website, you should spend Rs.3,000 for domain and hosting. For design, it will be Rs.12,000. They provide Rs.15,000 worth of website Free to every student to optimize and rank its top position in Google.Later you can work on their clients' projects also, only if you want to.Onlinism helps you in Experience Certificates also for that you can discuss with them directly.Onlinism has run Adwords and Social Media Marketing for more than Rs. 5 Crore across the globe for its clients. You will get a chance to see those reports.After completing the course at IIM Bangalore, I started working at IBM as a Digital Marketing Analyst for European clients like Nestle.Why did I learn Digital Marketing?I aim to start my own Digital Agency and be my own Boss with few right Clients. However, before starting my own, I decided to work as digital Marketer in a company for 2 years. So I know how it all works. Luckily I decided to learn Digital marketing from Onlinism.Onlinism encourages Entrepreneurs. Onlinism closely worked with 500 companies from Company Registration, Logo, Name suggestions, website design, marketing, and clients handling.Onlinism Alumni & Whatsapp GroupOnlinism takes care of Community. We have all our Alumni on WhatsApp group to support each other. In my mobile many groups are muted, but not Onlinism group. Every day I learn new things in Onlinism WhatsApp group.From there, I met many Like minded Digital Marketer. Will share you few,Student Wasim got 30 Lakhs FundingMany of my friends started their own agency to name a few Mr.Wasim started RapidoWorld Technologies located JP Nagar. He received 30 Lakh funding.Vijay Makes 15 Lakhs per monthMr. Vijay runs his father's business Gururaja Medicals at Majestic. After his father's demise, Vijay took over the business. In an offline business model, he faced many challenges. Payments are exceeding. Clients ask for credit. So he fed up. Then he joined Onlinism. He started his startup Farm Honey in 2017. Now he makes Rs. 15 Lakhs per month only on Amazon and Flipkart. He got incubated in IIM Accelerator program. Now Vijay is pleased because his payments are on-time. Mostly prepaid. Now Mr. Vijay peacefully enjoys his life automated his business. Paid Rs. 50,000 per year to access swimming pool membership located on the 24th floor at Renaissance JW Marriott.Students placed in DubaiMany students work in Dubai where they get Rs. 1 Lakh salary per month as a fresher. Mr. Sumair and Anoop work now in Dubai after completion of course.Many more success stories are there. I want to share the last one. Mr. Manoj, aged 19, a 2nd year Engineering student from KNSIT Bangalore College earns monthly 1.5 Lakh from his agency DigitalGeetam. Even he is an alumnus of Onlinism.Many got placed in MNC companies like TCS, Accenture, Infosys, Wipro, etc.Onlinism is the best place to learn Digital Marketing Courses in Bangalore.They even provide Free Demo on their syllabus and course modules. Call them for more details Mobile No: 9035332200All the very best for your Digital Marketing Career.
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Which tools help to boost work productivity?
First things first, from all the tools I use, I’m listing a few that save me an immense amount of time. Thus helping me focus on things that matter. Here goes my list:Pocket - A handy tool to save useful links. After a while, my bookmarks are just unorganised and Pocket made it simple to save links. I could save everything in one place and hence retrieval is easy. Also, If I ever come across something during work that might be a distraction, I Pocket it and read it later.Buffer - Primarily I use this to manage posts and content from our SM handles. I schedule posts at one time and never have to look at it again. This saves a lot of time as I can dedicatedly work on the content and push them to the pipeline.LearnBee - (Disclaimer: my team built it and I use it every day). I use it to find a specific work file quickly or to attach multiple work files in an email or to search for a file to show to the team during a meeting. The Chrome extension just saves me an immense amount of time, which I otherwise waste searching for a file.Jira and Trello - Both of these tools help me individually as well as my team to prioritize, organise and complete tasks in a better and efficient way.
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What do people in Kazakhstan think about the transition from Cyrillic to Latin script?
It is going to be a long read. But my goodness, Oscar Tay, my Quora hero, is following that question and upvoting each answer!I’ll try my best here.Ok, straight to the question:What do people in Kazakhstan think about the transition from Cyrillic to Latin script?Most people are indifferent. Kazakhstan is an authoritarian country. If the policy does not affect them personally, people will not give a lot of thought to it. Sadly or not, the new alphabet is not a top priority for most in Kazakhstan.Some people oppose it. Because transition is expensive. They believe that the money and attention shall be directed to more vital needs like health care or infrastructure. And given the corruption level in the country, most believe that this reform is made to make some “connected” people richer.Some support it. Their logic is simple if you are going to eventually do this reform one day. Better do it now. Otherwise, the costs of converting documents from Cyrillic to Latin will only accumulate. The later you do it, costlier it will be.Majority of supporters use nationalistic tone. Somehow, they believe that Latin script will make us closer to other Turkic nations and the West, and less close to Russia.Other opposers worry about the learning curve. Some older people may never learn it. They also concerned that the teachers who are not going to be proficient with the new script are going to be one who will teach it to the kids. How many people will have impaired proficiency with new script before reform starts to work properly?No doubt, it’s going to be bumpy all the way down. But is it worth it?My opinion:I support transition to standard Latin script. Why? Because Apple does not have built-in Kazakh keyboard in its products. There is only one app in Apple Store for external Kazakh keyboard. And when last time I used it, it was UGLY and SLOW.Sometimes lack of fancy fonts even for Russian language script depresses me. But Kazakh script fonts selection is nonexistent.Here is the problem. Kazakh script is based on Russian Cyrillic script. But because Kazakh language has sounds that Russian does not, Kazakh Cyrillic script has 9 letters in addition to 33 letters of Russian alphabet. It is basically a different alphabet, which needs to be installed to any gadget. And because there is low demand for Kazakh script, no one updates it. As a result, in this fast-changing technology world, we got rubbish support for Kazakh alphabet.Now imagine an ideal world. Kazakh language uses the standard 26 letter English alphabet. You can write in Kazakh in any gadget in the world. Don’t need to seek and install additional app or driver anymore. You have the hugest selection of font types so your presentation or design booklet could rock.Turns out…there is no ideal world. And, there is no ideal way to transit to Latin script.Implementation:In September 2017 without any prior public discussion, the new Kazakh alphabet based on Latin script was introduced to the public. For several months the debate over the new alphabet was the most discussed topic on my Facebook feed.As it turned out, the President had the same ideal vision as me. It was his order to use the standard English alphabet. The only exception, they dropped letter X in a new alphabet, because there was no use for it. But it is ok, you use the same standard keyboard, just don’t use one letter.Great, isn’t it?Well, it is not that simple…The problem is: before you had 42 letters, and now only 25. English Latin script just does not have enough letters to accommodate every sound of Kazakh language with an individual letter. The proposed solution was to use digraphs.Before I continue, you have to understand something about authoritarian countries. As people don’t oppose the rulers directly, to show its opposition people use sarcasm and mockery. They mock everything the government does. And since the implementation of new alphabet was not ideal, it was mocked in a hard way.The problem number one:The way some “useless” letters were used for sounds that are not present in Latin script. For example, letter W was used for the vowel sound you hear in English word “moon”. But it was counter-intuitive to use a “consonant” letter W for a vowel. To understand what I mean try to read moon written as MWN.Another case, letter J was used for the sound you hear in word iPhone [ˈaɪˌfoʊn], that [i] sound that goes after [a] and before [foʊn].The combination of sounds [ai] in iPhone, means moon in Kazakh. And this sound is the most popular “block” for names in Kazakhstan. Names like MoonBeauty, MoonBe, MoonFlower, and many other countless combinations of “Moons” are so common that we have a popular joke about the iPhone and the girls whose name starts with the sound [ai]. And now, all those people found out that they need to use consonant letter J in their name from now on. It was at least, to put it mildly, counter-intuitive and not elegant. It is like to say “IPHONE” but to write it “JPHONE”. Or to say “HI” but to write it “HJ”. Or instead of Michael - you now will spell your name as Mjchael.The second problem:Before we used one letter for one sound. Now we changed it to two letters for some sounds. It can be hard to adjust to it, especially if the vowel sound is a combination of two other vowel letters. It is always easier to use Ә than the combination of letters A and E.My daughter name Leila in a new alphabet became Laejlae:Saebiz (carrot)- became the most mocking word in Kazakh written in Latin Script. One Restaurant in Almaty was even named Saebiz:Finally:Kazakh is agglutinative language. Some words with the digraphs can be very messy. My name in Kazakh Cyrillic script is: Шыңғыс - in Latin will be Shyngghys, already 3 letters or 50% more.Now add to my name possesive ’s (English equivalent of - Michael’s), make it plural (many Michaels) and add preposition to (to Michael) and we got Shyngghystynglargha. Ok, you lost me, somewhere between “ngghyst”.Just for fun, look at this Kazakh word in Latin script: Qanaghattandyrylmaghandyqtaryngyzdan.What are the solutions that people suggested:Instead of digraphs use one letter for different sounds. For example letter, A can be read in one instance as a hard A and in other times as a soft A. The same approach can be used for G,O, N, U. But how do you know when to use what?The short answer is context.Vowel Harmony, another feature of Kazakh language, can also help. In Kazakh hard sounds always go together, the same is true for soft sounds. If you know that the first sound is hard K, then you know that all other letters shall be hard as well.Another solution could be to use the Turkish alphabet, instead of the standard 26 letter English alphabet. It will help with letters like hard G and soft G, or S and SH. And as Turkey is a much larger country than Kazakhstan, you may not worry about its keyboard support.On the other hand, Turkish alphabet still doesn’t have the letters for all Kazakh sounds. For example there is no soft A.The same is true for Finnish, German, French or any other Latin script.Second proposal:In October 2017, after one month of the initial proposal, the Government introduced the second variant for Kazakh Latin script:New alphabet dismissed digraphs. Instead, it used apostrophe ’ sign to differentiate between the similar sounds. K is for soft K, while K’ is for hard K. S is for S, while S’ is for SH.Seems great solution at first sight. Easy to understand, and you can still use the standard English script that is available in any computer.But it turned out to be even less practical than the first proposal. Too many apostrophes can be hard to perceive:The city Shu, in alphabet became S’Y’:But the largest obstacle for apostrophe usage was technological. Computers do not consider apostrophe as a letter. You cannot use it in google search, for web pages URL or for hashtags. Even if I wanted to create my personal web-page with the domain myname dot kz:http://S’yn’g’ys.kz(yeah that’s my name in apostrophe variant of Latin script), I wouldn’t be able to do it.Finally, in February 2018, without any further discussion, the third and last version of Kazakh Latin alphabet was introduced and adopted:Latin script tailored for the Kazakh language. One letter - one sound. No digraphs (except of Sh and Ch) or apostrophes anymore. Great, yes?Again my opinion:I have to admit the latest adopted alphabet is more convenient than the first two proposed. But it killed the reason why I supported it in the first place. At the end of the day, we are back to where we were before, the alphabet that is used only in Kazakhstan. That means no cool fonts, no updates by Apple and you have to install Kazakh keyboard every time you buy a new gadget. And there is no guarantee that Kazakh keyboard will exist for that particular gadget.Given all the troubles of adjusting to the new alphabet and no obvious benefits from it, I find hard to understand if we need it at all.My final thoughts:The real problem I have with the adoption of Latin Script, is that we as a country has failed to use any scientific approach in the process. We could, for example, run statistical analysis on how people already using Latin script in messengers. Because they do. As I said before Apple doesn’t have built-in keyboard in iPhones, and people usually write to each other in Kazakh using Latin script. We could find out a ton of interesting data on how people write and perceive in Kazakh using Latin script based on available info.I am not a scientist nor a linguist, but I am sure there are tons of analysis we could do that could have been helpful in developing a new alphabet.It’s sad we didn’t. But as they say in Kazakhstan, “everything will be Saebiz”.
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How can we increase SEO traffic in 30 days?
30 days plan for increasing website traffic through SEO:Day 1 : Optimize your title and Description The first thing a user sees when they search for a keyword is the snippet on the Google Search results page. The snippet includes your the page title, URL, and meta description. The title should be short and concise. It impacts your ranking for keywords. Your meta description should accurately describe the content your page offers. While it doesn’t directly impact your search ranking, it will impact your click through rate! Hands-on tips for title optimization Keep the title short. Google truncates anything past 70 characters. Use keywords you want to rank for in the page title. Go back and add page titles to any of pages currently missing one!Hands-on tips for optimizing the description Limit your description to 175 characters. Otherwise, Google will cut off the rest! Try and integrate a call-to-action in your description that encourages users to click on your site page. What added value does the user get from visiting your website? Make it clear in the description. Use important keywords.Day 2 : Use ALT Attributes to Optimize Images Search engines aren’t able to fully interpret the content of images without textual support. That’s why using Alt text to describe your images is so important: it allows search engines to understand the image content. And, if for some reason an image can’t be loaded, the Alt attribute (alternative description) displays the specified alternative text. Alt text also allows visually impaired users who use text-to-speech software to access web content. You have to optimize for all audience members, after all! The Alt attribute is integrated within the image link in the HMTL source code:Hands-on tips for the use of Alt attributes Go to your website and check if you added all ALT attributes to images already live. Add an ALT attribute for every image on your website. Use important keywords for the ALT texts. Use the ALT text to describe what the corresponding images illustrates.Day 3 : Identify and Rectify Broken Links When a user visits a URL that can’t be found on a server, their browser shows them error code 404 (file not found). When this happens, it not only creates a negative user experience, but it also interrupts search engine crawling. If search engines find too many 404 errors on your website, they take it as a sign that your website is not properly maintained. But more often than not 404 errors occur because of broken links. In other words, you’ve inserted a link somewhere on your site that goes to a landing page no longer exists. This often occurs when the destination URLs have been changed or written incorrectly. Make sure to periodically check for any broken links on your website (especially after a relaunch or small URL changes).Hands-on tips: Fix 404 errors Check if your website displays any 404 errors. You may use Broken Link Checker plugin for WordPress. Redirect the faulty URLs to the correct URLs using 301 redirects. Request other webmasters fix any incorrect links that point to your website. Check links in the navigation menu.Day 4 : Review Your Redirects Server relocation can make it necessary to temporarily redirect certain URLs. These redirects (status code 302) ensure that Google retains the old URLs in the index, enabling users to access the older URLs even after server relocation. You should only use a 302 redirect for a limited time period. For permanently redirecting a URL, use the status code 301, which permanently redirects the old URL to the new URL. Part of the link juice is also passed on in the process.Hands-on tips Check all the redirects used on your website. Check if existing 302 redirects are really necessary or if you should replace them with 301 redirects.Day 5 : Standardize your Url Structures The URLs on your website are like signposts to the content your users want to access. The more uniform the website structure is, the faster users can get to their destination. Creating a positive user experience helps reduce bounce rates and increases dwell time. A uniform URL structure also helps search engines crawl your website faster. The faster bots are able to access all URLs, the more pages it can go through and index on its limited budget for crawling each website. A uniform directory structure also means using descriptive URLs. These help users orient themselves within your website. Descriptive URLs are also suited for marketing actions or sharing content on social networks since the URLs already provide clues on the contents of the landing page. Example of a descriptive URL: mywebsite.com - This website is for sale! - mywebsite Resources and Information. Hands-on tips Check if you are using descriptive URLs. Check the click paths and reduce the URL structure to a maximum of 4 directory levels. Make sure that a directory logically points to all its parent folders e.g., mywebsite.com - This website is for sale! - mywebsite Resources and Information. Use 301 redirects to redirect old URLs to the new URLs whenever you make changes.Day 6 : Shorten your URLs Google has no problem processing URLs that are up to 2,000 characters long. This means your URL length does not have a direct impact on your site page’s ranking. However, URL length does have an impact on user experience (which ultimately still affects your SEO). Shorter URLs are much easier to remember, easier to share on social media, and easier for advertising purposes. Another positive effect: A short URL with no more than 74 characters can also be displayed completely in the Google SERP snippets. Avoid redundant stop words (the, a, an, etc.) or conjunctions (and, or) in the URL. Keep your URLs as close as possible to the root domain.Day 7 : Link your pages internally Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other sub pages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. The uniform internal linking also enables you to control the search engine bot. A logical link structure makes it possible for the bot to systematically crawl and index your website. Controlling link power also tells the bot which pages are most important. Some of the pages on your website might not be linked to any other page. These are referred to as “orphaned pages,” and if a bot finds such a page, it is forced to abort the crawl since bots can only move from link to link. Hands-on tips Remove links that point to faulty pages (status code 404) or pages that are no longer accessible (status code 500). Identify orphaned pages and link them to other thematically relevant subpages.Day 8 : Use anchor texts to increase relevance Anchor texts describe a link in detail and inform the user about what to expect from the link. Rather than having to click on an ugly URL, anchor texts allow people to click on keywords people understand and are redirected to the URL is hidden behind the anchor text. Ideally, the corresponding keyword of the landing page should always be used in the anchor text of internal links. The more web pages use the same keyword to point to a subpage, the more signals the search engine will receive indicating that this landing page must be very relevant for this keyword. This, in turn, means that the page will be ranked better for this and other similar keywords. Avoid using non-descriptive anchor texts (e.g., “here”, “more”, etc.) in your internal links and focus more on keywords. Hands-on tips Try to use the same anchor text when you link to a landing page. Make sure the anchor text matches the content of the landing page.Day 9 : Keep Click Paths SHORT Website users want to get to their desired page as fast as possible. That means you should keep your click paths as short as possible. The click path is the route a user takes to signNow their desired page. Think of an online shopping experience. The user might start on the homepage and end at the shopping cart. Their click path is the ease and number of pages the user have to go through to signNow their desired product and buy it. The length of the click path plays a key role in the navigation on your website. Search engines also benefit from short click paths when crawling. If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! As a rule of thumb, every sub-page should be accessible with no more than 3 clicks. Hands-on tips Add a breadcrumb navigation to enable your users to orient them within the click path. Limit the length of the click path to a maximum of 4 clicks. Use a smart filter and search function on your website to avoid long click paths.Day 10: Improve your site’s accessibility Troubleshooting technical errors and ensuring that your website is always accessible is one of the biggest hurdles to manage when thinking about good SEO practices over time. You can use a sitemap.Xml file to inform search engines about all URLs on your website. This sitemap can be read by search engines and contains a list of all important URLs and metadata on the website. The Google bot uses this list as a basis to go to the website and review the corresponding URLs. The sitemap.xml file always has the same structure: Both the XML version and coding are specified in the file. The URLs can be supplemented with additional metadata [e.g. the frequency with which the URL is changed () or the last modification ().] The sitemap.xml can be created using different content management systems There are also special sitemap generators available for the creation of the file. After creating the file, you should upload it to the Google Search Console. Google then checks the sitemap-XML for accuracy. However, there is no guarantee that all web pages given in the sitemap will be crawled and indexed. This is up to the search engine. Hands-on tips Regularly update your sitemap.xml. Always adjust your sitemap.xml whenever you change URLs or edit content. Check the status codes of the web pages using the sitemap and fix any accessibility errors.Day 11 : Tell search engines what to crawl The robots.txt is a text file that tells search engine crawlers which directories to crawl (allow) and which not to crawl (disallow). Every bot must first access the robots.txt file before crawling the website. Using the robots.txt file helps you ensure that search engines identify all the important content on your website. If an important web site or JavaScript elements are excluded from the crawling, search engines will not be able to correctly index your website. If all your posts are indexed then it will Increase SEO Traffic! Below is the simplest form of robots.txt: User-agent: * In this case, the instructions apply to all bots (*). There are no crawling restrictions. After creating the robots.txt file, you should save it in the root directory of your website. If you do not want a specific area of the website to be If you do not want a specific area of the website to be crawled, you should specify this using a “disallow” in the file. User-agent: * User-agent: * Disallow: /thisdirectory Hands-on tips Use a robots.txt file to give instructions to search engines. Make sure that important areas of your website are not excluded from crawling. Regularly check the robots.txt file and its accessibility. Orientation & performance of the website Your website should be thematically oriented to specific keywords for optimal rankings. The website should fulfill the needs of your users. At the same time, it is also important for your web content to load quickly in order to guarantee user satisfaction.Day 12 : Do Your Keyword Research Keyword research helps you identify keywords that appeal to a target audience and expand the signNow of your content. When selecting keywords, you should also keep the purpose of your website in mind. Opt for transactional keywords if the main intention is sales, or informational keywords if your website aims to provide readers with important information. Below are some of the recommended tools to help you research appropriate keywords:Google Keyword Planner: The Keyword Planner is part of the AdWords advertising program. You need a valid AdWords account to use this free tool. You can start searching for keywords and suitable ideas as soon as you register. You can also enter websites and view suitable keywords based on their content. The tool also shows you information about the monthly search volume. To the Keyword Planner.Google Trends: This free tool shows you how often frequent search terms are used. The tool also shows you a preview of possible peak demands. Google Trends is well-suited for seasonal and event-related keywords.Google Search: When you go to google anything, Google provides suggestions as you type based on the most heavily search keywords that your current search is matching. This includes long-tailed keyword suggestions based on your short-tailed entry. On a tight time or money budget, take advantage of this easy solution!Übersuggest: Übersuggest is a classic keyword research tool. It goes through all the recommendations of Google Suggest and shows you the most appropriate search term.LongTailPro, SEMRush are the best keyword research premium tool. They have lots of features which will give you clear idea about your keywords. You may tryDay 13 : Ensure Neat Website Navigation A navigation menu helps users to easily navigate and find what they’re looking for on a website. A well-structured navigation menu is key for the user experience. The navigation structure is also important for search engines since it enables them to determine how important a URL is. The navigation on your website should be structured logically to ensure users don’t have problems on your website. Long dwell times from your users can help improve your search rankings, so the user experience is an important SEO consideration! Hands-on tips Use anchor texts in navigation elements. This help search engines understand the subject of the landing page better. Identify pages that have a high bounce rate and take measures to prevent this. Use a breadcrumb navigation for a better overview.Day 14 : Improve your site’s loading speed A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Web pages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. There are many technical ways to optimize the loading time. You can use Google PageSpeed to check how fast your website loads. Check the page speed of your website with Website Speed and Performance Optimization Or Website Performance and Optimization Test Identify (very) slow pages and find out the cause. Avoid using giant image files and optimize the images for their minimum sizes. Optimize CSS and JavaScript files. You can save these in external files on the server for performance reasons.Day 15 : Optimize your website for mobile Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every site page should be optimized for mobile. Every. Single. One. Before you start with mobile optimization, you can use Google’s free test for mobile friendliness to check the mobile performance of your website. Learn more from google webmasters.Day 16 : Identify Duplicate Content Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. You should, identify sources of duplicate content on your website and rectify the errors as fast as possible. Check if your website is accessible with or without www., HTTP, or https. If multiple versions are accessible, use 301 redirects to redirect them to the desired version. Check if the same content is indexed in different formats, e.g., in the print version or as PDF. Test if your website automatically creates lists or documents that generate duplicate content. Check if your website displays similar content with and without a “/” at the end of the URL.Day 17 : Eliminate duplicate content Online shops in particular often face the risk of generating duplicate content. For example, a product might be listed in several categories. If the URL is structured hierarchically, a product can be accessible under multiple URLs. One reliable way to solve this problem is by using a canonical tag. This shows Google which URL is the “original” one and which one is a copy. The Google bot then ignores the copies when crawling your website and only indexes the original URLs. Go to each page on your website and add a canonical tag. In the case of duplicate content, the canonical tag should point to the original web page. Also, add a canonical tag on the original web page that points to itself. When adding canonical tags, make sure you write the URLs correctly. Do not use relative URLs for canonical tags. If you hired a writer for your website content, then check your article before publishing it. I use Grammarly & Copyscape to check plagiarism.Day 18 : Use TF*IDF to Analyze Content Quality Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. TF*IDF allows you to check if text optimization on your website is necessary. It determines the frequency of terms associated with the specified main keyword based on the top 10 search results in the SERPs. You can then use this term frequency to see whether your text already contains the important keywords. Try to meaningfully integrate the most important terms from the analysis in your text. Compile thematically relevant content for your users. Regularly analyze your text using the TF*IDF tool in order to keep up with changes in the SERPs and the changing interest of users.Day 19 : Create unique headlines Headlines on your website usually have two functions. One is to give the content an organized structure, and the other is to encourage user to read on. Headlines are marked with h-tags in the HTML source code. Hands-on tips Only use one h1 headline per page. Use the main keyword of the respective page in the h1 headline.Arrange sub-headings in chronological order (h1, h2, h3, etc.) Do not use h-tags to format the font size. Instead, use CSS. When possible, use thematically complementary keywords in sub-headings (h2, h3, etc.). Keep headlines as short as possible and delete all unnecessary words. Use elements like numbers, bullets, and images to attract your user’s attention and make your content easily skimmable. Day 20 : Create your content Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Hands-on tips Publish illustrative infographics that make a complex subject much easier to understand. Publish surveys and statistics to topics that could interest your target group. Write e-books in which you comprehensively cover a subject in a way that is easy to understand. Organize case studies in which you share your experiences. This gives your users practical insights into your work and expertise. Publish guest posts on your blog. External experts can provide detailed insights on a specific subject that interest your users.Day 21: Recycle your content Content republishing offers webmasters and SEOs an opportunity to restructure and update content that already performs well for their audience. At HubSpot, we call this process historical optimization. When you republish content, you can’t just publish the same thing and make it look new. You need to update the content with fresh statistics, examples, up-to-date facts, or even fresh formats to make it more relevant for your audience. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Regularly check your website’s KPIs, e.g., dwell time, traffic, and scroll behavior. Look for your most high-ranking content and check to see if it’s up-to-date. Make sure you also modify your meta elements, e.g., title and description, when modifying your content. Examples of ways you can republish your content Creating video tutorials from existing content. Updating old blog posts or turn the into gated offers. Creating listicles based on information on a blog post. Rephrasing a press release on a blog post.Day 22: Keep your content code ratio high Thin content tells a search engine that your site page doesn’t have much to offer. As a result, those site pages are ranked poorly in the search results. Sparse content is mostly characterized by a poor content (text) to code ratio. The common rule of thumb dictates that the amount of text on a website should not be less than 25 percent. Use sufficient text on your website. Reduce the source code by eradicating unnecessary comments and formatting. Structure your text so that the content is clearly legible. When possible, use CSS instead of HTML for formatting.Day 23: Diversify new content There are many different ways of creating new content. In addition to text, web content also includes images, videos, graphics, and audio files. Play around with different content styles in a variety of formats — blog posts, site pages, webinars, videos, etc. Make the most of the diversity of options out there! Users appreciate the variety.Hands-on tips Use infographics to illustrate complex subjects. Present facts in brief and clear explanation videos. Publish case studies about your experiences and new methods. Shed light on the various aspects of your work from a totally new angle. Conduct interviews with experts, CEOs, and employees on subjects that are relevant to your target group. Publish listicles that have never existed before.Day 24: Internationalize your website Is your website available in different languages or country version? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. You should use the hreflang-tag to mark the different language and country versions of multilingual websites. Implement this tag in the website’s section and make sure you add a new tag for every language version. Structure: Hands-on tips Add a hreflang-tag on every page if it has a copy in a different language. Link each page on your website to all available language versions. Add the hreflang in your XML sitemap. Add a hreflang-tag in the section of HTML documents to also reference to other PDFs in other languages.Day 25: Optimize your website for local search A Google study showed that more than 80% of users search stores and local service providers online before visiting them. This fact makes it important to optimize your website for the local search. The online visit is a basis for more customers and more sales. Hands-on tips Make sure you optimize your website for mobile since users often search for local stores, restaurants, or service providers using smartphones. Always use the same business name, address, and telephone number (NAP) on your website. Use the same information for entries in business directories. Register your website on Google MyBusiness. Make sure you also add images of both you and your business besides the NAP data. Make sure your content relates to your locality. Use the city or region in H1 headlines, titles, and meta descriptions. Use your service or business field as the main keyword and sensibly combine it with your region or city. Set the keyword focus (ALT attributes or URL names) to the combination of city/region + your offer/service. Use markups to mark the NAP data in the source code. Add your business in business directories like Yelp. Encourage your users to review you online.Day 26: Leverage social networks Social networks are an important source of traffic. Good content signNowly raises the probability of the posts being frequently shared organically on social networks which help you expand your signNow. At the same time, you can also generate additional traffic through social channels. Social interactions are also registered by Google and can help the search engine review the relevance and quality of your content.Hands-on tips Use social networks to promote your content. Make sure you appropriately address the correct target group. Only post content that also interests your target group. Speak the language of your target audience in your posts. Post regularly and do not be afraid to experiment on posts that are most frequently shared. Use paid ads on extremely interesting posts to further expand your signNow. Use a preview to check how your posts are displayed. Use images and videos to make your posts more attractive and compelling.Day 27: Force user interaction User-generated content can increase the relevance and freshness of a website. Users can interact with your website in many different forms. The most common ways include blog comments, question and answer boxes on products, and reviews! Encourage your blog readers to comment on posts. You can simply add a CTA request at the end of the text or pose open questions. Write posts about controversial topics to generate comments. Share your blog posts on social networks and encourage users to comment. Let users review and rate your products through open text fields. Let your users answer questions from other users about your products. Post frequently asked questions on your website and answered the questions there. Monitoring SEO is not about one-time actions. It is a continuous optimization process. One crucial basis for optimization is valid data about user behavior. Regular monitoring is one of the key tasks of search engine optimization that makes it possible to react quickly to traffic decline or other occurrences.Day 28: Sign up for Google Search Console The Google Search Console is an important basis for website monitoring. Not only is the sitemap.XML uploaded to the Search Console; you also obtain important data about the most common keywords used to find the website on Google. Also, the Search Console also informs you about hacked websites and warnings to unnatural links. You can also access data from the Search Console on other applications through linking other Google products, e.g., Google Analytics and Google AdWords. The API allows you to also integrate CTR and traffic statistics as well as links to other web analytics tools. Register a valid Google account and add your website in the Search Console. Regularly check HTML improvements in the Search Console and optimize your metadata. Check your markups using the Search Console. Analyze the clicks to your landing pages and use this data as a basis to optimize your content and metadata. Check the statistics about crawling errors. Directly send optimized websites to the Google index using the “Fetch as Google” function.Day 29: Sign up for Google analytics Google Analytics allows you to specifically analyze the user behavior on your website. The analysis options range from very simple to very complex functions. Using tools like Google Analytics is essential to evaluating the success of your SEO measures.Google Analytics tracks the users on your website. To activate the tracking, you must add the respective Google Analytics code snippet on every page. Check the most important performance indicators (such as page visits, bounce rate, and dwell time) on a daily basis. Activate email notifications in case of major changes in these KPIs. Regularly compare the data with previous periods. Revise your privacy policy if you are using Google Analytics.Day 30: Monitor your progress There are tons different tools on the market for assessing the success of your website. Make sure you also use the free options to monitor and analyze traffic on your website. The two free tools, Google Analytics and the Google Search Console, are standard website monitoring tools. Different commercial providers also offer other free tools that can signNowly help with your SEO tasks. What a ride! Over the past 30 days, you have optimized your website step-by-step by applying various SEO tactics to your page. We covered technical, on-page, content, and performance optimization tips. We have laid the foundation for a well-optimized website. You are now on your way to becoming an SEO pro! But remember: SEO is a continuous process and not a onetime “fling.” Keep up the good work and continue maintaining and optimizing your page. You’ll see – the effort will pay off! Good Luck
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