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prepare the agricultural horticultural industries for the digital economy and to be a bit more aware and be ready for the NBN when it comes in whatever format does so Fergal column from symphony three has been engaged to bring together some content get some case studies together and talk about and show you some of that stuff a little bit later on and we're also blessed with the presence of David lamb and industry expert in technology in precision agriculture so hope you enjoy the content we have the Northeast introduction only we are keen to get industry and peer case studies that we can use to help make agricultural and horticultural industry is more digitally aware and ready for the NBN so over to you Fergal thanks Mike and thank you again for everybody for attending I your most of you are on muted you've probably figured out at this stage so but certainly came to get input as we're going so there's a there's a chat box down along that society of your panel there feel free to put in any questions and like you might if you if I miss them maybe you'll pick them up and we can we can have some discussion around around some of the questions that might be that might be asked so really as Mike said what we really want to do is it's a general discussion talking about the digital economy and the NBN and what it means for the agriculture industry and by way of a bit of background I'm the director of a company called symphony three we r I T consultants I'm not agriculturalists thankfully we have david lam professor at University New England one's a smart farm up there and he's kindly joined us today so hopefully we'll get some good insights from David's that I don't if you want to say hello David very quickly oh yeah I wouldn't trust myself an industry expert but we've been a little bit of formal out in the end connected smartphone so hopefully you can tell me what to think about a little later on wonderful just by yeah I think we've talked about that we're going to record this session as well so if people want to go back and look at it later on or pass it on to their peers will make it available online as Mike said earlier on we do have a a website that we've set up digital agriculture calm today you let me see if I can show you that I'm really what we're trying to do there is create some content and case studies and that might be that we think would be valuable to to the agriculture industry generate awareness about some of the things that are going on and the in the industry and we are calling for four case studies from from people if there's anybody on the session who thinks they're doing you know they're doing things pretty particularly well with with digital technology we'd love to hear from you and we love you know we should be able to get you up and get a case study up there so by all means get onto the site I have a look around and if you think you've got something to add where we're keen to get working to get people them you know to add their input if you're running a business we've also got a link there to a digital diagnostic which allows you to 25 questions that you can run on your business and and it'll rate rate your organization pretty rough and ready I suppose in some respects but should get you thinking about you know where you might need to improve improve it your your business processes and things like that so again that's a free diagnostic it you iterate your business and then it'll take you off to some resources that might get you started in terms of engaging with the digital digital economy and then we're on we're on the social media as well so you see the twitter hashtag there please follow us facebook as well um and look for the purposes of tonight if there are any Twitter users I thought we just use the i think it's i cut out ours is that is probably the best-known twitter handle of people use so if you're if you want to ask any questions feel free to post them on twitter they're the hashtag in there and we generate some conversation at this stage of my turn off the webcam and you guys don't have to look at me we can look at the slide so the other thing is that we're doing we are running some workshops and webinars around the place so if you know if you're part of an organization we've got a group appears that thing might be interested in using a digital digital technology I want to learn more about this we'd love to hear from you I think Mike people need to be in the Hume Loddon Mallee and grampians region is that is that correct look that's the addy agent of funding at Google but affairs case studies from water than that then that will help spread the word in the more than I hear about those as well great okay so yeah but don't be showing coming forward today's a pretty general webinars as you'll see but if there's things you want to run webinar on maybe something more specific let us know and we'll see if we can get some experts to get on with us and run a few more of these sessions so what will run through very quickly don't submit introductions will run through the the mbm what it is what the digital economy is and the differences between the NBN you know what's changing I suppose in your industry talk through some case studies and then you know have a conclusion talk about maybe some of the next steps you guys might be able to take in your businesses and open it up for questions so I guess starting at the very basics what is what's the NBN I think most people know by now it's an upgrade to the existing telecommunications network there's a couple of probably three things that the NBN will do it will provide much much faster access to to everybody really so ninety-three percent of households will get will get fiber to the to the premises and the remaining seven percent of which I'm you know a lot of rural people and regional people are will get fixed wireless and satellite technologies a fixed wireless has been rolled out from 2015 and satellite around the same time I think is up is that correct David when he expected to get satellite down onto the smartphone can you hear me he's gone I think the other thing that's really important is look I think that one of the things to say about fixed wireless and satellite is that you know originally when it was Ben roulade it was 12 megabits per second was up that was been promised that's already increased to you know minimum of twenty five megabits per second so I think we're going to see this technology improving as we go and I think that's a good sign the 100 megabits per second a fiber is scalable up to 1 gigabit which are the kind of speeds of starting to see in other places I believe Singapore building a network another Google Fiber rolling out rolled out a fiber network at one gigabit per second it and then Kansas and I putting it into another couple of cities as well I think the other thing to say is that you know the network will be more reliable so if you're told you're going to get 25 megabits per second that's what you'll get I've got adsl2 at home here in here in Melbourne um but you know that doesn't come in at promised speed it probably comes in at eight megabits per second and then the other promise of and the the national broadband network is this ubiquity so the fact that everybody gets it and I think that's really quite important and you know in terms of delivering services if we know that everybody's got high speed broadband and we know that we can hopefully safely deliver government services tele health education to to everybody in in our community how fast is the NBN look it's been pretty politicized and I suppose and I don't want to be taking sides there's a couple of different plans out there who knows what's going to happen after September I think the Coalition will obviously they've released a plan if you're looking to see how fast the NBN really is this is a supposedly a nonpartisan website that gives you an idea of the kind of speeds that we can we can hope to get now this has been changed to I think that's one gig but I can recalculate that Diana make it a bit smaller now I'm in terms of speeds and and you can compare you know the plans but i think if we look at the labor Labor's NBN yo give us an idea of how quickly things can be can be uploaded so you know 25 30 megabits how long it will take on something like like facebook so you can have a play with that and get a feel for you know for help for how quickly things can be can be uploaded so uploading a video YouTube video same thing how long will it take pretty pretty quick so I think speed is obviously one of the things that we can we can expect been able to do webinars like this you know the quality of what were what we're showing would be will be a hell of a lot better so been able to show youtube videos on this webinar for example is pretty difficult we actually we're going to try that but the picture jumps around a little bit so I think the quality of what we can deliver over the Internet is going to improve at a site over over the coming years let me jump back in now if why we need to do it will look I've looted to earlier on I think to keep us competitive we need the National the National Broadband Network what we've got at the moment we'll just run out of steam very very quickly and if we look at competitors and competitive competitor nations around the world South Korea Japan these places you know they've got these these very fast speeds already they've got numerous households huge percentage of the households are connected to it and it gives them an edge in terms of doing business much more effectively in terms of delivering education to the kids more effectively opening them up themselves up to markets worldwide more effectively so it's about future proofing as much as anything else I think it's also about yeah if we look this is from an OECD graph looking at economies that have fiber to the home or land so basically you know high speed broadband into homes South Korea is up there you know well over fifty percent and this was a 2010 graph I think I'd see the one for 2012 just recently but Australia still isn't on the list in terms of connectivity so to be competitive you know we really need to get it get on board and not only do we need the NBN but we need every business to take it up and start using it I think million-dollar question where when when you get it thankfully they the NBN website if you get on to NBN Co calm today you and you can actually put in your address and it will it'll it'll tell you when you're going to get itself again let me let me show users how that works so we're here in Docklands in in Melbourne enter it into them up and hopefully it'll and unfortunately it's telling me that you know we're not currently on the plan at all just down the road in yarraville construction has commenced I actually live in here somewhere and I'm just outside of in terms of my home as well and so if you're wondering when you when you get it I get onto the website put in your address and you should start getting some feel for when it might be rolled out to you if you're receiving fixed wireless you know that that's due to beer la from 2015 forward important to say that the NBN I think there's bit of confusion for office opposed the layman NBN Co is just a wholesaler so they're putting in the foundations that ends they'll then sell the connectivity to retail service providers who will offer it out to the marketplace and hopefully a competitive rates and an increasingly competitive rates so you will be buying NBN from your existing providers on a whole raft of other new providers who are who are coming on board and here's a list of some of the the you know retail service providers that are out there at the moment that this is from 2012 so there are the people that you'll be buying it from you won't be buying from NBN Co in terms of costs look some of the early roulade I know I've seen a report from Brunswick here in Melbourne where the role ever started and you know costs are not prohibitive I think would increase competition they'll actually come down over time but people are finding they're not paying a hell of a lot more than what they were what they're currently paying for say adsl2 connectivity again that's a guide at bit com delay you is a website wearing their daily they compare some of the plans and not everybody's going to get the retail providers will you know that you might not get 400 megabits per second they might charge extra for that but again it's an open market and with the idea being you know the most competitive price for women and you can go and choose the the ISP that gives you the best deal and again most of us I think of probably on this webinar will be on the sub 100 dollar per month cost but there are offerings out there that will be you know therefore for small medium medium sized businesses so they may have different traffic classes so they might run void and so voice over internet on you know a separate separate line etc and then there's enterprise services that people can avail of so again you know it can be carved up in a number of different ways I think for the vast majority of us and those of us who would be buying it at home you know we need to be looking down here at the business but yeah the less than one hundred dollars per month the most important thing is to think of the National Broadband Network is just the Foundation's it's really what we can build on top of on top of the technology so one of the things I think we had a question coming in there David by Mike you might be able to let me know if there's any questions been asked there's probably a couple of different things that certainly the government are pushing health is a major one so you know we're starting to see tele health and roll that aged care is a massive area and a massive opportunity for people to live in their homes a bit longer and maintain them their their independence and i'm a come back and touch on a few of these in a bit more detail education of course is going to be absolutely vital i think most of the schools are going to have obviously fiber access but it's really important the kids i have got that access at home as well because if they don't they're we had a severe disadvantage in terms of researching things getting information and accessing classes around the world government services should improve out of sight i am hopefully we won't have to go into into you know to pay our rents we should be able to do all this stuff online and i think we'll see big changes in terms of how government services are delivered and then in our businesses obviously the ability to telework the ability to run webinars like this and training sessions via webinars will get a lot easier for us most of us won't need servers in our offices anymore we'll be able to run everything on on the cloud and that should allow us to change how we collaborate and partner with people over time and then of course the entertainment industry so we're looking at the Internet Protocol TV will give us you know an even bigger selection of TV and video channels to choose from and then before but I think one of the other things we can start seeing what IPTV is in a local provider starting up and local TV channels providing local content and really cost effectively to people so I guess the message is is really buy the digital economy is it's what we do with the pipes the pipes will come up to the door or the fixed wireless or the satellite but at the moment most was actually and most of our businesses don't have the skills and the training and maybe the business models that are necessary going forward into into into this into this brave new world the government has eight key key digital economy goals am the providing funding for a lot of these areas one is obviously to get online participation by households really important that we take everybody with us and that we don't leave and that we don't leave people behind you know this notion of the digital divide so we have to be I think you know there's a socially we have to try and bring everybody with us because you know if there's lower socioeconomic people who can't afford to get high-speed broadband well then the children won't get the same access to education services as others and on ine engagement by Australian businesses a lot of what we're going to do with these high-speed connections are you know it's just about getting online and I know Tim gentle you're on the line here you've aged for you do some of the talks that idea we see businesses every day of the week that are really struggling to just get the head around what it means have a website and when we need to we need to train our businesses and get our business owners to engage with with with online smart management of the environment the infrastructure would talk about that as we gone through today talked a little bit about improved health and aged care so a lot of tele tele health records are going to become big and you know remote monitoring so I know the smart house up in Armadale David you know they've got sensors I suppose in every nook and cranny of that building and and did they're able to your good one yeah so you know they've got drawers there that open so that you know if you've got an older person with dementia living in the in a house at the notion being that the the drawers further pills might be will open in the morning at a certain time to remind them to take their pills they've got video games that can you know tied up 22 Nintendo and some weed machines that collect data on unbalanced for people so that they can actually change their medication is there anything else there that i'm missing in terms of the Aged Care thing in the smart arm David no in at this point in time it's pretty well basically and around fairly rudimentary activities like using stovetop devices and kettles are plug in the wall and you know if they're not switched off it with a certain involve and triggers an alarm and ultimately vision you know vision systems yes but then what they are mobile in there now I'm stalling you now a range of health stations for example you can do a blood you can do a blood pressure test and so forth heart rate tests and so forth and ultimately they'll get more complex as well that's right I think they're probably an opportunity if you to give your rural futures conference next week a plug because I believe you do there'll be tours to the smart home is that correct yes sir the digital world futures conference which will be from the 26 to the 28 jun that's a week after next at the end of the conference this a on the front of the 28 there is a post-conference Tula so it basically put people in buses and we run them out to the smart farm which is about kilometres away not very far shut about that little later i guess but also have the smart house just in town will spend a friday morning between those two venues so can get a look for yourself yeah great I'm they you'll be running that in the yearly basis people can't get any the service itself no we've actually had to shut the door we suffered all about three sets of fingers too we've hit our limit and so 150 delegates and almost 70 papers yet which we consider this pretty well full-on program for the two days that we run all the two to the day and a half really ugly on the conference in itself plus a plus a post crumples torso but next year which will be run out of tool bar will go a little bit bigger because we know that obviously a significant fan and out there yeah great thanks David online education i think is obviously a major one so look things like webinars are probably the simple stages of it but there's a whole revolution in certainly in university teaching that you're probably seeing that as well David but you know I recently got on a took a university course on a website called coursera.org that you know I got access to a professor in the University of Michigan I was able to do the course for free so i think the business models around education are changing at a site at the moment and I course it'll become even more immersive and even more high quality as we increase the speeds you want Roy didn't say coming out of university is an example but we're not alone I'm moving towards move the MOOCs that the massive online open content yeah and an effectively you know free to wear learning material I guess where the business one really kicks it is if you like to be assessed and graded and obviously have some form of official recognition of completing units towards a degree for example then that that's obviously where you would like to pay to proceed the day that the material greater will be made available free that's right yep Danielle agrees with chief Barr she loves that the mix so I meant your online government service delivery so I think government is starting to move pretty quickly as well in terms of offering payment options online we're starting to see slowly see local governments embracing things like social media to get the message out there and communicate more effectively with you know with their stakeholders and with their community and then I think the final thing that's in the the national digital economy strategy is digital engagement in regional Australia and so traditionally I think regional Australia has been left behind to a certain extent and hopefully the ubiquity of the NBN allows everybody to get involved and everybody to you know to get the same advantages other thing that we need to be mindful of is data so it doesn't really matter what the business is you know we've got sensors that connect to to everything we've all got multiple devices now if it's in the home our fridge will be connected you know I waste a waste bin might be connected our TVs connected our kettles connected the Internet of Things is coming along at a very rapid speed and and we talked a little bit later about your sensors David but you know data is going to be a major asset for every business including farmers and what we need to do is actually understand and have people to help us to to collect that data to organize that data and to derive insights from from that data so in simple terms you know if you've got a website things like Google Analytics free two measures everything that happens on your website you know can help you sell more if you've got an e-commerce website but you know if you're on that if you're on the farm David will show shortly you can actually track your animals and capital and pretty much anything will I can collect data these days so I think one of the major things for owners of businesses of any kind is to start thinking about what data they can collect and you know how what they should be collecting what they should be measuring because this technology will allow you to do it and it can be a major competitive advantage we've seen it we've do we hear a lot about big data now the big organizations that are using data to get ahead but really I think there's a notion a small date as well we can all collect data and use it as an asset mobile so mobile is really important as well and we're starting to see it in farming so this was I think of the H I n combo you website a selection of different apps that are that are out there to help people collect data and look at data when they're in the field on an old David when I was up on the farm you know you were going to bring the air to to see the cattle that were tagged and you had a look at your smartphone you were able to show me exactly where the word which product they were in etc you're quite right and um and that Bissell of mobile connectivity gives you a chance not only to interact with with some sort of server that carries information from for example life stop tracking or whatever data you could be free to it but also becomes the avenue force you can crowdsource and very valuable information from firearms not so much a big brother perspective but for example there's a there's a swimming of tools that are coming out on the market or allow farmers to measure pastor bonus the value and the last year of those measurements are only as good as the calibrations and the more people using it and calibrating it on their farm and uploading the calibration equations nothing more no intelligence gathering other than a calibration equation the more robust the ultimate calibration gets on the sermon which means it every time you run your smile upon your phone it downloads you the most up-to-date calibration with potentially much greater utility because it's taken from the suite of area so crowdsourcing is another valuable dimension to this sort of mud or connected scenario that you talking about yeah absolutely a minute's been done pest control and things as well where people can take you know take photographs log things on their mobile you know the GPS picks it up automatically it's not it's not the one piece of data it's the collection of a whole load of bits of data that that can be so powerful I've seen crowdsourcing happen you know with with businesses using crowdsourcing so John Deere have used crowdsourcing to put out to their community I and ask the community what you know they should be improving the products and so yes so crowdsourcing certainly happening in your industry in a variety of different ways we've we've used it with you know in community regional communities we've used it a tool called user voice for community plans you know where we've we've gathered some information and then we put the you know maybe some of the actions that have been asked in consultations you know you only get a certain number of people actually come to consultations a lot of people are time poor but we're able to put those actions a to the community and say right well this is what we've heard here they are you know there's a list of 50 things that we'd like to do in the community got so much money you're the community vote on what you think we should be doing so if crowdsourcing is is is it's here it's not just a plaything for kids a cloud computing again is a young massive can people hear me oh I think I lost people there for second so cloud computing is massive this I've this is the cloud for for our business and so these are all the tools that we we use we don't have a server in our office at all we're on our counter of 0 which is great laser step and run send invoices from mobile phones we do all our marketing you know via social media Facebook Linkedin etc we use gotomeeting and go to webinar which is what we're using today we run our manage our customers using salesforce com we run all our email of google apps which is which is free to us and we do our banking online we use things like skype to we've got an office in india and we use Skype and Google Hangouts communicate with the guys over there that was these are things we go almost take for granted now but you know it cuts down your costs to make yourself makes you so much more flexible if you're trying to get your business up and running in a certain place and you know you just you you can bring your own device and you can access your information on mobile on laptop from an internet cafe you know it's not just it works for every business so you know you talked about mobile earlier on David you know that's mobile collect connecting to the cloud basically in services that are held in the cloud a lot of farmers will be will be sending information into mapping solutions that would be that would be on the cloud as well which I've shown on this slide here so I don't know if you want to add it after your great focal yeah and you look if anyone's interested Google up later PA sauce pas 0 rce one word that's an example of a company that effectively stalls the manipulates data collected from farms spatially enable data precision take there it's a web-based cloud data storage and manipulation services that's one example comes to mon yeah yeah and look as I said those like I gave a few little simple examples there that's what I'm i'm using in in in our business here and we're we're a small business but essentially if it's out there there's ecosystems of providers that are building solutions around Google or Apple or some of these major and these major players they'll be up there for for what you need to do essentially a normally it'll be either free or pretty low cost so you know if you're if you're a service provider to the eigen distri and you're starting out of business I think twice before you go and buy a server for your office because you can put it in the cloud and it's a lot cheaper just want to talk again David this is this is the slider and around your stuff I took a trip up there with ya Bob's up there probably a month ago with you and I suppose what struck me was um you know how simple you made everything seem obviously there's a bit of setup that goes into it but I think simplicity is the real key here for for farmers to get on board that be fair enough terms the message you were you gave that day yeah and I notice you've got the the web address through youtube if you take the dot altitude you get it work but ultimately the sanaya is quite simple let's face it this is plethora of technology and analytical tools out there is us further mentioned that that are coming coming on the market we only have time to master those and I confess I I can't do anything really outside of Excel and Microsoft Word myself so I'm a classic example of of the sort of people that need to access the data and information that's available but don't have time to master the systems or the technology however if you are high-speed internet connection as this slide shows that there's a actual photos taken from eight from a demonstration I go further a couple of weeks back ultimately you know through the power of the high speed and it especially if you have good quality video conferencing gear like you see that little photo that's a 10 verb x PX 90 unit which is a dedicated via conference number two also doubles as a computer screen on your desktop then you can have a high quality conversation with the service provider the guy in the blue shirts called variant he's the brains behind the data that's being generated on that particular farm but he's um he's not on the phone he's somewhere else and he takes all the data and information that's coming in from the farm he manipulates it and renders it and then I can have a video conversation within a live video conversation within and as that slide as that frontal on the white shows that's Derek pushing some of the farm data that he's manipulated back to me as part of the conversation so he software I asked him the question is from the perspective world what I need to know too many particular paddocks or that particular operation there's many plates a software back at smart HQ and just pushes it to me through the video link and it's effectively hands-free and as a subtitle of of the slide says you know real busy just tell us what we need to know and you can you think that we can have a hands-free operation yet be smart heart in the fact that you're accessing very smart taking very smart services through the high speed internet connection and let them do a work and you just access the service yeah I think the other thing that struck me was you know Derek might as well have been in the same room the clarity was there you know you're almost eyeballing you can see the emotions and the facial gestures you can build up the I guess the trust with that person it's as simple as pressing a button it's like turning on a light switch and to get and talk to him and even when he brought up I mean this this is a skype I mean this isn't even skype in its best it's it's it's skype of a space level plus they're young and now what we've got in this particular in the end connection this is a this is a commercial indian connection it's run through fixed wireless this particular example so it was running 10 megabit download one negative upload and enemies is a very high quality picture interaction just like you get if you're seeing there watching your own TV and that's really the key component of its high quality imagery and it's reliable and I guess that's where the value of it is I think that's right yeah you know that I think the analogy is again is its electricity we you know in the early days when we started out with electricity businesses if they wanted to have electricity they need a leader to have a generator on a room dedicated to to generating that electricity until they went on a grid I think computing s in some ways the same as we move to the cloud yeah we don't need to have servers anymore we just need to flick a switch so that we see we see Derek Derek gives us the information we don't know where he's necessarily getting the information from we just trust trust that it's going to work the next example I've got here David is as you which are mechanic oh I think you were the mechanic just showing how you know webcam could be used to to fix machines yourself and have people dial in remotely which i think is a really good example of how the technology I can be used for people who are way out yeah in fire yeah fire West New South Wales or up in the north and territories or someplace like that you know this particular slide illustrator a use of the older high-speed connectivity ultimately it's a video conferencing fasullo that you showing the previous slide yeah but now outside so so what you need is obviously some sort of remote some wires link between the farmhouse and for example in this case the shed so that the you know we just up ahead can long get your head under the bonnet and you can be talking to your mechanic back in town back in the smoke and you can literally be there be the hands and that they can bet the eyes and these are the operation so you know it's a case of first line troubleshooting diagnostics hopefully minimizing the need to have to look gear out the tractor and send them to get fixed or worse still minimizing the needs from the cake to come out and stick their head under the bar at some significant price and and ultimately this could be an animal stand in the odds it could be it could be some movie just purely new crop that could alter the rust or something like that it and let's face it there's only two plant sewer plant pathologists in the state of New South Wales and very busy people so they basically the life to a mining samples involved you can put them out the paddock on the spot so again it's if this one's a little sisters saliva interface really good reliable high google i/o bandwidth in a Wi-Fi connection on farm boots coming and this is the natural extension to that in office conference that we had I think the other thing to say is you know if you take it a stage further and you know you're talking about the notion of 3d printing coming online very very quickly where people are going to have their own 3d printers in the probably in the next you know five to ten years and you know it could become to the stage where you know rather than having to wait for the part to be Santa Fe you'll be able to download the the diagram of the particular part that you need print it off on your 3d printer and uninstall it yourself with the help of that person who's that remote make it mechanic or whoever it is just in terms of you know actual I suppose it's more around the precision agriculture stuff but you know really what this technology does in some ways David is it allows you to get the most out of precision agriculture it makes it that bit more seamless but what kind of productivity improvements and do you think farmers can expect to see I think I took this off one of your slides somewhere but um you know what kind of productivity improvements are you guys seeing up on the smart farm there well you say it's awesome it's not so much productivity improvements on our particular smartphone which we're just in the process of assembling now but the data that you've got slide is quite kosher and so far as you know precision agriculture the use of Spacely enabled tools in farming and and well mean by that is for example GPS for oil steer and minimizing compassion and fields by effectively running your implements of the tramlines the use of some oyster probes and install Monsieur max to differentially apply irrigation to those parts of the solar can hold it the ability to measure and map the new tube response of crops and pastures with a view to applying for either to those segments of the field they are likely to respond and and no point putting fertilizer out of a field you know how figure us or not people as it looks it's not going to respond yeah and there's plenty of evidence in the last 15 years it's been accumulated to demonstrate the the fact that if you take these various approaches you can achieve significant reductions in your fertilizer input in both your rain fed and irrigate crops you can improve your yield to water ratio here go to crops in one particular trailer comes in mind a few years back in cotton we demonstrated you can double Omega double the production of cotton / mega lo delivered water used by judicious application of water yeah and end bearing in mind that when you put livestock out in your pastures that across the country you know the average pass your lives are facing is only twenty percent again more accurate stocking rates or more accurate rotational frequences to respond to the to the resources that are actually under foot in the field you can make significant improvements so there's that these pieces of evidence that have the massed outside of the NBN this is precision agriculture since the early nineties what the NBN office now is a chance for farmers to access those smarts those technologies and more importantly the decision-making process that can generate from those through these sort of enhanced productivity with their service providers and in a day it's what mbn does is give wings to precision AG so that any opportunities to improve your productivity to reduce your inputs to improve your workflow there's Flom effects to safety and lifestyle whole range of issues it all boils down to having good quality accessible connectivity to your support services to your peers to your friends and family and I guess in a way that's the whole model its encapsulated on the smartphone here you're talking about yes yeah thank you very much you know very quickly I won't go I think you've touched on a lot of this stuff but you know every device again and you know all the manufacturers are bringing out you know technology and software building in the hardware into the machinery now to collect all this data and so I think it's a the technology is there the NBN makes it happen it's just about changing us changing our mindsets and making sure we've got the skills and if we don't have the skills ourselves and we don't want to get the skills that we surround ourselves with the the the experts and get access to the experts that will help us use this technology to you know to get all those benefits I think that you were talking about their Davids up these are case studies that are on the digital agriculture website so i won't i won't i'll keep moving along I think we've touched on most of them a couple of other things I want to touch on the opportunity for depending obviously exactly what business you're in but you know the internet affords a really great opportunity to start going more direct I think we'll start seeing your middle men getting correia the equation new middle man coming in and and you know primary producers developing better relationships with eat with the end customer in many respects and this is just a selection of you know a few different examples that are out there the guy on the right hand side is the winemaker who is able to deliver wine tasting sessions to people in Russia I think is the example and but again it's using this technology to build better relationships with your customers again if you're seeing what people are clicking on on your website you can start seeing what you know what kind of demand there is for certain products as an example so the find a farmer is a new startup I think that's based at in New South Wales allowing farmers to put their merchandise up online and you know sell direct ozzy farmers direct you know most of us I think know about Ozzie farmers direct and then yeah some of these vineyards are starting as i said to to go directly to to the market themselves a great example out of the state's a guy called gary vaynerchuk about four or five years ago took over his father's liquor business was turned over about four million and he started doing online wine tastings and the business grew at a site you know nobody thought you could do online wine tastings but used to bring in guests and eventually used to get celebrities in but his mates sit around tasting bottles of wine and then giving people direct access to go and buy those wines online so you know if you've got a product that you think special and you're doing really well there's a there's a market out there for you you can go and find this market online without having necessarily to depend on on on some of the traditional people you'd and distribution networks that you needed to depend on so it changes the nature of the relationship that we can have with the with the end user the consumer a great way to collect information as well so you know social networking is a lot of people think it's a waste of time but actually it's a great it's also a great way to collect to collect information so recent social network for farmers called farms that was set up by young go again i think in New South Wales allowing farmers to connect and discuss and socialize issues that they've got I chat ours is on is a Twitter hashtag I think they're they run a conversation on issues affecting add the agriculture industry every Tuesday Tuesday evening again free to join in I'm and then the we've got the precision agriculture they've got a facebook page there where they're sharing a whole lot of information so information and learning and education is available for free it's just a matter of understanding where it is and been able to get to get access to it and again combining all these things together and using the technology to to improve your skill sets and the business that you're running is really what it's all about again talk about education so that's a an example I gave earlier on coursera.org I did one on the course from the University of Michigan as I was saying on social network analysis which was a yeah sounds a bit dry but it was riveting but there's one that I got from the University of Florida sustainable agricultural land management you know free to sign up goes for nine weeks you can access it online so there's I guess the point is is that there's professors and there's experts around the world and you can tap into their expertise just like we're tapping into your expertise now David to a certain extent I'm using this simple technology a horticulture Australia they've got a good website called their horticulture the next generation and there you they use it as a learning doing a lot of learning on on there at blended learning some of its face to face but you know I've delivered a few webinars for them in the past as well so just because we know you might be living in a remote part of the world and if it used to be traditionally difficult to get access to this learning it's really quite easy these days so like a mindful of time um what I just do maybe just yeah finish off very quickly and then open it up for a few questions if people have got questions I think Gator today if you've taken that the ARA to come and listen to us i think you know make a commitment to doing one thing out of today's session and you know have a think about where you can get help get on to the digital agriculture site we've got links theater to a whole lot of different places and Tim Neal you've mentioned before and I've been on his website David yeah great some great resources there if you want to get started with precision agriculture would that be probably the first place to start for people if the thing and getting involved so David said the latest buzz he okay he's got yeah I guess it is a pretty good briga so stay there are a couple of questions there that been put through the through the chat session so that's right it you to address those Maps absolutely um and then submit a case study and try the diagnostic if you get some time so let's have a look at at some of the questions very very quickly so why is in Australia up to the standards of Singapore etc especially in our cities well I'd suggest that there will be fairly soon I care I think this is one of the reasons why I think the the NBN is so important I think it yeah it's been pretty heavily politicized and so I want to get into that but you know I think one of the things that's quite admirable about the NBN rollout looking at hopefully and partially is that you know Australia is such a vast country and rolling a fiber and a high-speed broadband access is pretty difficult to do in this country we look at you know the countries that have got a high-speed for for quite a while now to tend to be really quite dense densely populated area so if South Korea comes to mind or live there for a year everybody lives in high-rise apartments 56 million people in South Korea I think it's the population living in an area probably a half the size of Victoria certainly no bigger than Victoria so it's a lot easier to roll broadband and vibrate to those households so I think you know it's going to take us a few years to get there but I think what the NBN is going to do is going to put us on a par with with the best in the world I guess the important thing to say is that just having the fiber isn't enough so I don't think collectively as a nation we have the internet skills that we need to have you know there's so many small businesses out there that aren't online with even simple website and in these days a lot of people that just don't have the skills so we will have the mbm we will have the technology and place it's about us starting to think about how we're going to use it and realizing what skills need to get to in place and how we need to change our businesses to take advantage of it and so if I one of the examples I gave speaking to a group the other day with shoes of prey online shoe store contrasting that with your typical shoes shoe store that you find yeah I suppose in a Westfield paying rent you know high Aussie dollar done been they've been hit by online shopping she was a prey basically allow you to get on the women to get on the website design their own shoes paid by their own shoes online shoes are manufactured in China and they're delivered to anywhere in the world within within within four weeks that's an Aussie an Aussie business that's going you know going gangbusters but you know they're using to technology but they've actually changed the business model a totally different business model to what traditional shoe stores and I think we all need to be thinking about how we can use this technology to make our business models and our business process is more effective so hopefully that answers answers the question check out tweets from the tractor cab says Damien I shall do that and in a while and I think I think they were the questions I don't see any other ones in there and Mike oh the wagon Krishna I will nvm stage on the run shoes but how will the NBN speed compared to other countries yet so hopefully we've answered we've answered that that does those slides we went through earlier arm will will give you an indication just a wonder that you have been recording this one Fergal so that you'll you'll post this webinar on to the digital agriculture website so you can watch it again or others it didn't get to virtual on tonight can look at the same information anytime I like yeah absolutely and look as we said at the beginning of the session this was i suppose this was the first webinar that we've run we think we kind of we went through the I guess the high level things if there's people who want to run a webinar would like us to run a webinar any specific topics go into things in a bit more detail you know by all means drop us a line send the sir a tweet or get onto facebook around to digital agriculture and let us know if you've got any ideas as to what we could run and will you know we try and run another couple of webinars or even face-to-face workshops at that address and somewhat some of the the issues and hopefully try and get some speakers in that might be experts in that particular field so I'm just a mindful of time or right on 7 and are there any other questions that people how did you get star ed in this that's a question for me and from Warren is it I been so I won't answer that's have but if there's any other questions please feel free to ask them otherwise we might we might sign off and I've looked just like to i say conclude by thanking people for getting on and i'll take the time out and hopefully you learnt one or two things from what i'd like to thank David he's not here he's headed on but thank him for his time and no he flew in from Brisbane and I got on I'm pretty short notice also thanks very much to him and thanks to yourself Mike as well so we may we may finish on that and conclude on that note so thanks again to everybody and hopefully we'll see on a the next webinar that we run the organized

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