How To Sign North Dakota Banking Moving Checklist

How to industry sign banking north dakota moving checklist

today we're going to kind of start talking about that a little bit but I want to give you a little bit of history I grew up on a small green sugar beet farm in the northern red river valley and I was blessed to have nine other siblings eight of them boys so I'm kind of rate in the middle so competition all the way from who got to drive the only tractor with an air conditioner and who got stuck on the end of a hoe handle hoe and sugar beets was always something that we competed for strangely enough the only daughter in the family she got their condition tractor I just haven't been able to figure that out but so you know I was thinking the last couple days when we started talking about the agronomy you know of the situation you know I I spent from the time I was six years old to about when i was a teen with a whole handle in my hand and when i started working with farmers in my territory i naturally gravitated towards the crops and the growers that I was when I grew up I gravitated towards the sugar beet farmer in the Red River Valley and one thing that I had in common with them is I had something in common with their farm laborers I knew how to host sugar beets and so I actually had an opportunity a niche there at the beginning you know something that we both knew needed to be filled was I knew how to evaluate the job that they did hoeing beats I knew how to tell them and communicate with them what we needed for spacing on the sugar beets fourth inning and a lot of things back 30 years ago was hand labor and so we didn't call it weed resistance management we didn't know any different we used many different chemicals I he was a crop consultant on seven different crops so we had rotation we had diversity we didn't know any better so today I'm going to want to talk a little bit about what do we do as an industry what do we do as consultants or distributors or whatever that throw up barriers in front of the farmers you know we think that we need to change farmers way of thinking but I think as we've learned this week we kind of need to change our own way of thinking you know there's a lot of barriers we put in far enough farmers and we don't really understand their perspective and one thing I was kind of doing this week when I started putting this together and I'm glad Fernando you you went and thought outside the box and you put up that video and in Tony Stark you know I'm a big fan of that stuff I started thinking back to a presentation that Paul Harvey gave at the 1978 FFA Convention and it was on a recent commercial of Dodge during the Super Bowl so here's dodge thinking outside the box how do we communicate with farmers how do we communicate with the general public and how do we get them to buy back in in the title of that presentation was God made a farmer and I started thinking about that it was like well you know that's exactly right you know it that goes through all the things that farmers need to think about on a daily basis and all the complexities of running a farm and sometimes we have a chance there we forget everything that farmers must do and so when they take the easy button it's because it eliminates one major chore and their their daily lives and everything else they need to do and so when when we want them to make changes we have to understand what it is that we're asking them to do I deal with this just about every day my territory this is one of my growers fields on the left and it took me a long time to get them to understand that this was the ideal this is truly unacceptable and so when we start talking about management we have to start here we have to start talking about roadside management sanitation all those other type of things the crazy thing about this field last year was soybeans and when you Fernando you started talking about colonization and then at you know taking over the field this was soybeans this is resistant waterhemp in there there's resistant common ragweed and actually even some horse weed and it scattered all the way across the field on that edge but this year the guy planted we had cereals he was doing the right thing he was taking the opportunity to rotate crops to use a different mode of action to use a different cultural practice but where did he fall down that wasn't part of his responsibility on his checklist and we have to make sure we talk about that versus that fortunately that got mowed down got worked and that before it really set too much seed but we know how fast things go seed set had had occurred also so a little bit of an introduction when I intended the University I didn't understand the need for 18 credits humanity class is required to become an agronomist that's why what the heck I know my other colleagues in the ground me class were like we're going to be a ground amiss or scientists we're not going to be psychologists this is ridiculous we need to take agronomy classes we need more and more agronomy classes we don't need psychology I was going to be using what I learned in college to help farmers I was going to use science that should be enough to affect change after a few months seemed like years of frustration that science wasn't getting through to them I realized i needed to start listening more I needed to listen and just not talk it was kind of situation that I had the opportunity now to work with three generations of farmers and coming on to the fourth on the same farm and their father is and their grandfathers were when I came out of school as what is a snot-nosed college kid like you going to tell me how are you going to tell me to change my practices I even had one gentleman up in the northern end of the valley when I was scouting potatoes showed me his hand he says there's four diamond rings on that hand I go to the bank and a borrow against the merry few years and then I pay him off what's a kid like you going to tell me that I don't already know and alls I had to say give me a whole handle I know how to take those weeds out I know how to do the work the first year I scouted fields mount st. Helens blew up I don't know if all of you remember that but the ash cloud and change in the environment I started walking potato hills for six weeks there was 98 degrees in April it was a barren landscape I was out there and I was talking to my friends you know we're developing ipm information we're going crisscross across the field we got a pedometer on her hip and we're clicking or clicking or trying to take data as sort of what their has an evening that's grown in six weeks but part of that whole frustration part of that whole process was to develop the tenacity to stay out in the field and keep working even though things didn't seem like they were going to happen because eventually got rain and those potato started growing and and we started getting the job done also they need to know that I was confident and I believed what I was saying and I had integrity I had a friend he's still a friend farmed with his brother-in-law for six years when I started working on the farm prior to that he had worked for the Postal Service he is married into the fireman and we went out for a drive it was during the drought years of 1985-86 and he was going to leave the farm times were tough and he says you know what Greg it's just much better that I moved my family back to the city and but I want to have a conversation with you he says what makes you important on this farm is your integrity it's an integrity that you have you come out every day and we are suffering from the droughts and you're telling us that we need to spend money when we don't have the money to spend we need to improve what we're doing we got army worms that are marching across our barley fields moving into the corn fields but you say we need to control so I realized that she she instead of four years of agricultural science I had four years of behavioral science I had that conversation with steve the other morning he goes Greg you got better than four years of behavioral science here have been a consultant for 30 years so what are the barriers to change what do we throw up against them you know it's the traditional practices that they've done on the farm for the last 10 years you know most of the young farmers have started today this is tradition is glyphosate that's all they know okay we're going to talk about how we get in their way and other issues here as we go down the list so how is it the university is a barrier to change my friends at the university don't take this wrong but we've talked about this week conflicting messages we're constantly giving them conflicting messages because we don't really spend the time interdisciplinary sitting down and going what are our common themes so we have even what we talked about today the 28th mode of action in Montana cold hard steel how does that go along with our friends in the soil health department how does that work against the dirty 30s and everything else like that so when we talked to a farmer says but you need to employ soil health management you need to go know till you got to keep things for blowing away you cannot be using steel that's the conversation in the morning in the afternoon we're saying in order to control weed resistance you need to use cold hard steel you know what they say when they leave it let's go have a beer because I don't understand a single thing these guys are saying so what I encourage is a specialist to get out and spend some time in my three years as director of research for North Dakota Corn council was it really an eye-opening experience for me because a lot of researchers came to me and it wasn't the ones from the agronomy department but from the different departments value-added and they say we want your money and I said for what well we need to do research we need to do publishing we need to get tenure and I said as soon as you come with the proposal after going out in meeting with the farmer riding in the combine or the drill or whatever and having that conversation of what your research is going to have value to that farmer you come and talk to me nobody came through my door so it's changing our way our perception and I was often told by those guys that's not our responsibility we are not in the business of working for the farm we do research we need to get outside that box I want to go back here a little bit a perception this is the base of the Red River Valley everything starts here goes to our friends in Canada and when we were talking in and our friends with Canada showed us the pictures of the floods they are of epic proportion this is only about two miles wide here at the south end of the valley but this is what this field look like and my own farmers are only farmed 23 miles away didn't even know this existed this is about 900 acres of land and due to continuous flooding in the spring and in continuous applications a glyphosate because you know what it's too wet first to go do anything we're going to spray the fueled anyhow this area has probably seen three to four times the amount of glyphosate the rest of the field did so the selection pressure was out there we moved it around we have a reservoir Lake to the south we have the hills this the slope in the Red River Valley is about I don't know it's less than 200 feet for over 200 miles of drop going north but on the hills on the side that's about 230 feet of drop in 20 miles so it's going to end up here so what do we do what is the density of weeds what should be done here this is this is a sanitation issue I'm really happy to say those weeds don't exist any longer because the conversation occurred after we had a publication in Ag Week magazine showing this picture somebody saw their picture in the paper we didn't name any names but they saw that's our field it's black they took care of it so we need consistent messaging we need farmer engagement we need to be in the field with growers and crop advisors and one thing that is really interesting is the last 10 years or so in the Midwest and the conversations occurred you know the university's down south you know Jason is great to know that you guys are out there and you're actively meeting with growers and everything else like that but crop advisors I think have gotten to be the number one customer of extension in our territory because we're seeing as the leaders were seen as the ground of us we can disseminate that information but one thing that we understand his farmers listen to farmers that's the contact that they need I can come all day to my growers and say you know what when that total and I was coming here to Paris to be an international symposium for weed management and they said what's your topic and I said my topic is the change the way that you guys farm they say good luck you know adapting and understanding the difficulty of the individual farming practice I have that opportunity on a daily basis to work with farmers in a situation that a lot of people don't get too but you know what the other thing I do every fall is they try to get specialists in on a pick up to work and we'll drive around and I've been driving around in all these back roads and everything I'm able to identify some of those problems and I get them in the vehicle and I show them what's going on that has a big difference on how I think we're going to educate in the winter months so what works in North Dakota is we started you know the legislature funded a soil health initiative to hire five specialists to focus in on soil health this was at the the requests and the demands of farmers in North Dakota because they were having salinity problems they we had kind of moved to more of a monoculture and soybeans worked at first but then they started to fail we started having more problems we have more dead spots and dang and we need information so they started that program and it just kind of timed out perfectly the stars aligned to where we had an opportunity to start working with them in now we have plot tours and farmers are in the field pits looking at the soil we're talking about those areas of production problems and not only do they have the field days but in the winter times we break it down into where we have what's called cafe talks and it's an opportunity the specialist go out and they buy breakfast or they buy lunch and meet with five to ten growers at a time and we talk about production problems and we bring in farmers have had success and those that haven't how difficulty and we have those type of discussions of why is it that your soybeans those areas are getting larger we're not getting a crop and where we got problems with weeds coming in and so we have those discussions but then they back it up with videos you know so everything that they do during the summertime in the meetings that they have there's two and a half minute videos and so that when farmers leave there a little bit confused and a little bit dazed and want to get some more information they can go in and listen to the videos and the thing that I ask them to do when they were going to put the videos together I said don't make them any longer than two and a half minutes why two and a half minutes I said that's the time on average it takes to engage the auto steer on the vehicle or on the tractor and get to the other end of the field so they have nothing else to do for two and a half minutes it's an educational tool so let's move on to government and regulations you know there again we talked about this week there's a lot of lack of understanding of growers practices you know that's on regional and even local basis one size does not fit all and we know that there's a lack of connectivity to production agriculture a lot of times you know I've been in meetings and in the individuals that we talked to you from EPA from Denver are calling in from Denver you know do they really know where North Dakota's at so also increased regulatory hurdles that inhibit the limits of tools combat weeds you know drone uses is quite common in many countries in the United in the world but in the United States we're still trying to figure that out how we can use them and I still don't know we're in a state that has less than a million people they're worried about privacy issues in a state of that size when the drone is onl going to be outfield so come on let's think about this you have to worry about privacy issues when it's just over top of soybean field I think the only thing that needs to be worrying about privacy issues is soybean aphid so okay buffer strips Road ditches non crop areas those are all areas that we have problems with because there's under waters of the u.s. those are going to be prohibited areas from us to be able to use chemicals and different things to control resistant weeds and everything that are in our ditches as resistant weeds there are the survivors they're the ones that seeded the rain seed and that's what's in our ditches and we need to be able to deal with that so we need to be able to give the other opportunity if we want farmers to adapt and take some of those unproductive areas out and put them into something else you know the CRP rules don't allow for us to mow to spray weeds or do any of that type of stuff when we're establishing a Conservation Reserve and trying to get that grass drawing we're not allowed to do that so we need to change some of those thoughts and ideas and there again just like anything else they need to interact with those they regulate we need to walk in the shoes of the farmer be actively invested in solutions and not regulations it's easy to come out with a new regulation I would like a lot i would say you can't put out a new regulation unless you get rid of one hopeful thinking okay so how does industry manufacturers get in the way in distributors a lot of times marketing programs that prohibit the use of the best mode of action now in previous discussion you're a little disappointed that farmers weren't talking modes of action but yet that's only been part of the conversation that I know for nine months you don't let me talk modes of action heck I have a difficult time remembering names of chemicals let alone their their taxonomy or anything else like that so there's a lot we got to remember that the average farm today you need to be a specialist as a grower in probably several different ways farm policy regulation the DeGraw me the production ends the easy part right so you need to really keep that in mind so not all tool boxes are complete you know we had the information who's doing the best job bears agenta everybody has a package everybody's toolboxes there and we're promoting those toolboxes but not everybody's toolbox is complete so in my mind we need to price products individually not as a package because in a lot of situations retailers or distributors are sitting there they're having to deal with these programs in order to be able to to maximize their dollars and so they're forced to comply with marketing programs it's not always the best mode of action it gets to be an inventory management problem instead of availability all going to my retailers and I'll say hey guys you know this summer I'm going to be making these product recommendations because I think they're the best of all to action they look at me and go you're nuts we are not stocking that much inventory we are not bringing in those types of inventory because you know what Greg you're the only one that wants it so we need to do a greater education of those people at those retail outlets that hey in order to do this we need to have the best mode of action in order to have the best mode of action you need to have some inventory and or be able to access that inventory you know we've gotten set up on the easy button on the retail end we bring in semi loads of glyphosate we have the tanks they've gotten rid of all the other specialty products they call it well the specialty products are the things that we're going to need to use and having huge tanks of glyphosate they might be replaced for liberty but there again there again only one mode of action so we need to encourage them to do that there was going back to university a statement made by one of our specialists that was Pig waterhemp is a dainty weed slender and not all that much in stature now I'm not at all individual but that's a tall weed and we have those showing up all over the place in our country and cornfields you know we talked about corn not doing the job down south court should be able to control this problem in North Dakota but this is unhead lands in Angela smart check you know she was so kind to go out in that cornfield for me and go through the wade through the the cornrows and then rose and go out and and pull that we doubt that year and she says Greg you know what there's about another 20 of them that aren't quite that tall that we don't see it well that field in that area is where angela is doing a lot of research on resistant waterhemp because those growers did a great job a spread in that weed bank out you know Angela it's it's great because the density rate you don't have to worry about density for your studies it's there so you need to take a leadership role with farmers you know as crop advisors sometimes we get very complacent you know we start working with programs and I go to my bear meetings in the winter time and we spend a little time on what's new for products or what we need to do for products but we spend about a half hour on programs that's half hour I'll never give back for the rest of my life we could be doing more we can be talking about the things that we do here at this conference and what we talked about so I'd encourage bear with their own people to talk about these things that we talked about the conference you know we need to take a leadership role a lot of times with my farmers especially in the early days when I make a recommendation and at the end of the year I said teach what why didn't you implement that is because you weren't firm enough you didn't have the conviction you didn't tell me I had to do it my way or the highway hey so we need to be a lot stronger we need to become an integral member of the operation there's so many grower or consultants out there their idea of being a crop consultant is a glorified scout you know I'm going to cover a hundred thousand acres or 120,000 acres I'm going to have three scallops and we're going to go and we're going to get it get across those fields and we're going to generate reports and we're going to make recommendations and then we drop them off and we disappear you know I had one friend that he's retired now he didn't want to deal with farmers so bad that he told them that you know we're in an area out here that you know your main post office is 20 miles away and that's where your reports are going to be you come to town you get them and all have the reports and because I don't have the time to be spending with you because I haven't set up my fee structure to where I can support less acres commodity group involvement I'm glad the commodity groups are here I'm glad their leadership is here as far as farmers you know we need to keep reaching out to the industry we talked about partnerships this week and in the crop advisors and in the commodity groups need to work together and we need to read focusing on grower education you know on this day and age of lower commodity prices I think there's a kind of a thing to focus money on strictly on policy and I know we have to fight a lot of policy issues but we can't forget the agronomy right we need to fund the agronomy because on the individual farm it's the agronomy that's going to save that operation because one thing we have been able to do is over produce but on that farm its local economics roar accountability so we need to hold growers this is one of my fields and I'm not particularly proud of it this is one of the drainage areas at least it looks a heck of a lot better than that other one did but I said you know you got to get out there and you got to get those weeds if you're going to spray them when they're about that size well Greg I'm really busy right now we'll get them sprayed so what rate of Banville and 240 do i need to put out there three weeks later it went out there so what are we doing for selection pressure on that you know we talked about the new traits if we keep doing this the new traits won't mean anything it'll just be a situation you know we bought that expensive seed and we went through that program and date it and in control any weeds so part of my responsibilities this winter is now to amp it up I said you did a good job of trying to take care of that but you know you need to understand that we can't do that anymore you know if we're going to have these waterways let's put them in grass again you don't like that but now if we're using less selective herbicides you know we're not going to kill the grass like we did when we had glyphosate and that's part of the problem is glyphosate killed all the grass in these waterways so chemicals are not the only solution for management we've talked about that this week growers really need to understand what moves weed seeds from farm to farm you know I've had discussions with growers I don't work with but they work with a consultant and I said you know Jerry what have you done on your borders what are you doing out in the field all this other type of stuffing so what do you mean I said are you controlling weeds in the drowned out areas and all this other type of stuff he says no you know that stuff that's my problem it stays in my field that said you know what happens when the flood comes right Jerry yeah yeah you don't know what happens all the residue on your corn fields where's they end up law ends up in the ditch or ends up in the river and I said what what happens the weed seeds so we need to have those conversations we need to think we need to work through the logic my dad had one saying when he had to deal with nine boys that are always coming back and saying dad what's next or how do i fix this he went on the shop wall and he wrote down one thing he says before you talked to me again do the most logical thing employ logic employ logic and then if you got to come back to me any stupid questions okay we had a lot of them so growers need to take action on the field borders I tell you what we could do a great job in the field and they don't understand that when the field floods again it all is going to go back out in that field so it's their problem locally but regionally it's a huge problem this is what we talked a lot about this week we need to understand the value of integrated pest management or in a management system it's a system approach and the other thing is we need to get clear to the farmers what is the cost of a broken weed system I'm glad that this is a global sim tote symposium i'm really glad i've had the opportunity to listen to the stories from brazil from germany all over the globe because we understand that this is a societal issue but you know what that farmer every day everything else he's doing he knows he's got customers but he doesn't know it's a global issue you know unless we bring it up to him education knowledge transfer it all flows really interesting about this picture is that little guy there he was in the pit this is dr. Abbey wick from the soil health group at NDSU you know and of course here I'm I'm walking around and in dr. wicks looking what the heck are you doing out there grade this was planted in to cover crops and I come back and I'm holding a couple weeds about five or six feet tall and so this water him so if we're going to initiate cover crops we also need to talk about sanitation because if we don't take care of the weeds out there we're still going to have a problem but this little guy he was in there he was oblivious of things he was taking dirt he was breaking it apart and he was looking at things and and this was the greatest day that he probably ever had and he just didn't know it but you know this is where we start those are the people we need to influence we need to understand the complexity of running a modern farm and I've beat on that and have beat on it but you know what when we want to try and influence farmers we need to understand them a lot of us grew up on the farm when we moved off the farm we've got our jobs we are doing other things really using science we sometimes forget I have the opportunity every once awhile to to play with the toys i get to jump into tractors i haven't figured out autos here yet because i don't get to play with those toys but i do the combining i like to haul sugar beets and and everything else like that so i have that opportunity to walk in the shoes and and listen to them on the two-way radio and it has a complain about their crop consultant because there's a weed spot out there that they didn't the consultant in catch you know that's the consultants fault right you know we need to engage the farmers on a farm in a personal level we need to develop those relationships and one word that really came out yesterday was trust they're going to implement the things that we recommend if they trust us and how do you get that level of trust if it's only through a phone call if it's only through a meeting you're not creating that dialogue you know a lot of times we think we can answer it by a phone bank or we can ask questions we could do a survey we could do all those other types of things and we turn around we tell them you know what mr. farm we understand what's wrong with your operation you just don't listen so we need to engage them we got to build that trust educational programming focused at the farm the local level in the regional level you know I'll go to my growers and said you know I was out that's that soil health day and there was some really good information you know I keep on bugging you to come why don't you come well Greg you're there you're there that's where we hire you for we got other things to do it was after wednesday wednesday to saturday in our territories lake country but there again we need to get them to realize they need to make that investment the other thing is what we're trying to work on this winter angela is varying she's the kind of our go-to person a lot of things in and we're developing a seminar this winter and we're only focusing on the farmers from the age of 25 to 40 about well let the other ones show up a little bit but you know what we're doing there is we're trying to engage that generation you know it's kind of what you're talking about Fernando you know to get them to think outside the box you know we have a group downtown Fargo that are that are your age and younger and then they're really great about thinking outside the box they're all about technology and all this other type of stuff and it's called emerging prairies is the organization but they have a thing every Wednesday morning up Tom Fargo it's called 1 million cups and i'm not sure if those that are in the Denver area in some of the other areas have ever been involved with it but you know Carl you go to 1 million cups every once a while you want to talk about energy these young people are full of energy and then when I have a discussion with them and so what's your background well my dad worked the farm credit services we have a little farm out there at castleton you know but that wasn't my deal so that we have people there full of energy that think outside the box who left agriculture thinking agriculture was in their back window and then they find out the business model changes in Agriculture's land of opportunity so we need to think about those partnerships educate and develop action plans you know i have a spreadsheet that I've got history going back 30 years so we can look at rotations we can look at chemistry and everything else like that and there's a ten-year span of time it's all the same color but it's that history where we can go back and why did we change to all pursuit raptor beans wrong we were you know there was the next magic bullet right how can we adopted Roundup Ready well because we broke yeah we broke that system so you know those are some of the types of things in the action plans I usually say okay this is our you know go to the field action plan it's version 7 by the time you give me what you got planted and how you got planted things that you change it's going to be version 12 ABCD and I'm there for the rest when I change the action plans in the field because environmental conditions ar always going to change transferring knowledge and education you know some of these stories that are being put together on the dirty 30s you know is almost a desperate attempt to educate what happened to our landscape in the Midwest during the 30s and and what we did for agronomy because you know the prices were good and we broke up millions of acres and then the prices started to decline we broke off more acres because you know we needed to make the same kind of money and the prices decline and they broke out more acres and then Mother Nature gave us a drought and gave us wins and we blew half of our topsoil way so when we make and recommendations the growers of cold hard steel we need to think about that we as people in industry we need to know the vulnerability of our soil in our topography and everything else like that you know when we talked about 7 inch rain events in two days what does that do to a freshly plowed field fagor gets all get exposed and the best stuff sits on top in order to get farmers to change they need to understand clear and concise messaging we talked about that this week so you know you talked about who's the leader and I believe it you know the reason why I'm here today is because my relationship a bear on the regional level or local level as 30 years and have always thought that bear is one of the leaders they do the things that need to be done to educate and bring product and all this other type of stuff so I'm glad that you're helping us develop that clear and concise messaging talking points need to have action plans to be adaptable to environmental the unanticipated conditions they occur every day engaging the next generation by transferring knowledge and engaging them to develop the solutions we have at North Dakota State University and innovations challenge competition I know a lot of other universities do the same you know you take a look at these young folks standing around looking at a kickoff day and they're going to pitch they call an elevator pitch their ideas they're going to throw them up on the wall and there's nothing stupid there's no idea that doesn't have value and then they let the students grade them they they say this one sounds cool to me so they all get to vote they put different colored stickers on and then the four or five that really sound pretty cool they they take and they grade those again and they give out awards at the end of the night and the kids are all enthusiastic you know seriously lacking in that group agricultural students agronomy students kids from the school of crop and weed science but there's kids from the egg engineering department because it's often thought we cannot be innovators in crop and weed science unless we're bringing out new chemistry so that's not something the students are good to do but you know what happened the kid that one this innovation he kind of use steves concept he read about it he had a small farm his parents were on and they employed chemical and everything but he worked for a organic farmer and they needed something to do so he created the seed pulverizer which was going to be an adoption on any combine to start the process if it was fifty percent effective didn't matter is fifty percent better than what we had before so how to make a farmer change practice in order to change behavior practice it requires education understanding redundancy and above all persistence requires not only investment in capital but in people develop the relationships to get the job done if Bob all we're in the people business is People to People and farmers develop trust based upon people not product line because they don't understand product line or mode of action so it's we're in a people business so thank you I wanted to take all of you for participating I've learned so much from everybody this is really a rare opportunity Christine I can say this was not my bucket list but I'm glad it's now off my bucket list Arlene thanks for engaging and in Angela thanks for coaching me she was nervous Mormon nervous about my presentation and probably I was so thank you how do we how do we make a kind of shift in people's thinking and it seems to me Greg from what you were saying out there in North Dakota that it's quite a struggle that you have to shift opinion well to make people move right in and you ask if it's a generational thing but you know what I take a look at is you know I'm an educator right you know I I have the opportunity to use the knowledge base of the older generation to help the younger generation you know you know it did I think some of the younger generation to use another ACDC there in thunderstruck you know it you got to use what the older generation has and incorporate it so that the younger generation you know the ones that are adopting cover crops are my younger farmers they're saying you know dad you know I think I think there's something to this and Greg you know I out and I have some of them in the same operations how do I get through to my dad in my dad you know the dads will be like well that kid just doesn't get it so you know that relationship that trust you you can work all aspects of it and i think they start to understand after a while but i have the same customers after 30 years that you know when I talk about tenacity and sticking to it you have to every day reinforce what you're doing because even the rotational thing you know they meet with their banker this time of year and the bank is telling them you know you need to cut back you need to change things you need to raise the most profitable crop so the other thing I think we need to do is we need to engage farm lenders okay because they're they're about as oblivious as this as anybody else Steve this DVL with us wheat growers probably for one of the agronomists up there the we exposed a very big massive issue that we're trying to deal with here in weed resistance mike matheny the st. Louis Cardinal manager that's baseball yes baseball a really good baseball as always said this always coached his players knees quota a bed and one of the things he always says is if you do the little things big things happen so if you were to look at this massive problem we have and really you've got to start attacking it by doing little things if you're to describe the the one little thing you want to accomplish with your client so your former clients the next year one thing what would it be and under let's take that one you know what working innovation I learned a concept that i have in Spanish so I have a different straight in my head but it's that when you got it a new idea you have to make it very little make it tiny make it quickly and learn really fast because otherwise you will stay all the time thinking if that's the good idea and you are not starting if you get it bigger it's a big risk and if you don't learn well for certain you will get messed up with the first things so if you make it little you make it you make it fast and you learn more fast for certain you will get two new solutions and get and you have a better one so I think yeah it's a huge problem but i would start there i would i'm glad my vision about we knowing the problem I'm glad because the first thing to solve a problem is to know that problems there so we know the problem is there okay we have some new ideas we know that agronomy has to go back on top or to the key reading place so get some new ideas make it they'll make it fast and learn real fast that was i would say about it and i would like to kind of add to that you know i'm going to develop a checklist to 10 things for my farmers this spring and it's almost like NASA and Mission Control before pre launch on shuttle or aunt now it's like that despite everything that goes haywire during the day these are mission critical things these are the basics these are the things that we always need to stay in touch with and so let's do the basics extremely well you know we need to understand you know the pitching coach to say you know you got to do the basics really well you know sometimes we forget the basics when you get tired up in the emotion and the stress of the season and we tried to move on to the next project because we're always looking for the end game or the end of the season and we drop our basics what we need to do great i have a question for you running the same problems you have with retail and inventory tell us who you are I'm Chuck for consultant from Northeast Arkansas how do you combat that because in my part of the world there's so much financing going on through the retail location that they're obligated to buy whatever is available and it's all about profitability and not putting the right product out in the field and I'm in a little bit more of a unique situation with the sugar beets we do have a little bit more of a high-end crop and our retailers do understand that those growers are going to be maybe a little bit more aggressive a little bit more independent but yeah the thing that as crop advisors we need to do is we can't forget that we need to communicate with those people because one thing I do have the advantage of is is over the years I quit and the retailer's quit competing with me and I could compete with them you know we were all trying to get the growers heart or their idea now we're a team so you know I go in and I talked to every single one of my retailers in the spring we talk about these issues and there's a lot more discussion that needs to occur and I think the manufacturers have got to understand this they can't be pushing this down to throw to the retailer's if they want farmers to adapt mode of action okay thank you cosmatos if universe of wealth it's mostly for Greg really enjoyed most of your talk not all of it actually you talk about education and now hear that a lot i'm teaching at the university and my students sometimes say well we need to educate the public we need to get farmers and to me that's a two-way stream like the need to want to be educated as well right in 96 we had a symposium in ontario on resistance issues and with the same thing about the talks and the focus group and when the question we had was adjudicated farmers and one of the farmer and the table said well it's pretty easy you take a baseball bat and you them on dad right is there any other ways you can get farmers to listen or do eet that tipping point where they are stars alyssa we use a cricket bat that would do okay sometimes they just don't understand right so you know i have guys that want to change practices they want to get into strip till they want to do things they're less expensive and and and they always seem to have an excuse they're too busy does to come to plot tours and stuff like that and it's just a matter of persistence you know I send them emails and everything else like that and when I end my emails I really missed having you there you know because this conversation is post fact there's a lot of things that when they get together with my peers we talked quite a bit during the presentation or or after the presentation they need to be there so that's part of my responsibility is not letting them off the hook okay great Venona I learned in the last years that we love to learn I think that since we are like walking in the photo we really love to learn if but when we are adults that's difficult because when your kids when we were kids it's real easy to learn but when we were other when we are adults we need the like different processes but I think the challenge is more for educators than for the people who has to be educated and I work every day with adults and what I've learned is that if you get them the good teachers and you get them with passion about what they are doing and they feel that like those things they are doing really it's it's meant for them and it's useful for them people love to learn despite the age they have from five years to 60 or 80 or 90 people love to learn so that's our challenge not their challenge okay thank you I want to take an image when you are sick and wheat is kind of sickness you go to the doctor you need to establish trust or doctor has to be established rice is doing a diagnostic is looking your life what you eat what you do you do sport what is the feed history in case of wheat and then he will do it medication and he will follow up I want to ask you from your point of view who could be the wheat doctor here's the wind dr tweet that you know there again it gets to be the situation that you know i think in the industry a little bit we've kind of gotten that same idea you know we do prescriptions and you just take the medicine but a real good doctor you know we'll follow up we don't have a lot of that anymore in society but i think that the consultants need to be the weed doctor I mean we're the ones that have the opportunity and power the farmer we're the ones that need to do the follow-up and I think you know manufacturers you interface with us you give us the information everything else like that but I think we need additional training we need to learn so that as a whole group we do a better job than a green doctor alright thanks Greg Arlene Cody Bayer CropScience Greg you said that we need one voice and yet all week we have heard about the complexity of this issue that we are trying to solve and the need to have filled specific recipes prescriptions is it possible in the u.s. to have one voice and what would that look like well I think yesterday afternoon I think we kind of boiled it down to the fact that we have all won a problem right you know on the one voice is let's recognize that this is a global situation there's specific to regions and even specific to farm so our one voice is we all recognize we have the problem in lets the voices let's work on let's do it together fernando i think you know you know you take a look at it too is is you can have one voice you can have one mission you know when the United States wanted to get to the moon it was a mission there was one thought but there was a lot of different things that were required to get to the moon right so this is our moon lunch maybe we're going to Mars whatever we want to do but it's got to be that type of commitment