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okay all right okay sorry crap lawyer got to how are you guys same new semester online thingy again i'm so tired of this okay uh yes let me open it i need to open my my camera okay all right okay so i think i i saw uh my past i think some of you already in my cousin uh last semester and just last last time okay uh okay so um let me introduce myself my name is fatin you can call me medium fatty no no need other medicines okay all right okay so this is consumer behavior class i've been teaching this three times already this is the time i'm teaching scb last semester didn't teach marketing management marketing management now vintage by other new lecturers okay so uh i've been teaching in in ui ium for almost almost three years uh man almost three years okay so uh today's class is not going to be a lot okay uh it's just an introduction of things i know that you cannot see much in the italian okay i tell him c because i didn't put actually i need to do some preparation on your assignment uh so basically like usual if you already in my class in the last last class uh basically you need to do a presentation that one is normally you're going to cover the presentation uh that one um presentation on chapters so you can choose any chapters i think 14 of you i don't know how much we have in the let me share let me share my screen first okay my class uh let me let me tell you about my class my class uh will start only on the online class will be starting on six to seven six to seven pm only okay uh i don't want to teach it lola and then after that if you have uh for example you want to do some sort of face to face or you want to make an appointment with me you can actually do it so basically the appointment will start around eight to nine eight to nine pm la or maybe after after seven uh we can go on until nobody wants to do a face-to-face appointment again okay so basically this semester will be having a lot maybe you will ask me a lot because uh i will be having quite new things right for this semester for cv okay so basically okay your presentation will be uh i just roughly calculate your group assignment around 30 percent and 70 will be individual okay so 10 will be slides okay uh no more infographic because this time around i think i want you to come up with the slides of my maps uh around five slides maximum five slides and then uh you are going to cover uh each for example you have 14 of you let me okay let me see how many chapter we have in cb okay so if you click on the ebook and slides link that i gave you i it's just automatically goes to the to the okay so how many ah nice 14. so each one of you take one chat today you can put in the website group uh yeah okay you can put it in the whatsapp group that you want to do which chapter and put it as a list so you just choose which one chapter chapter 1 until chapter 14 okay so consumer behavior is talk basically talking about let me let me go through a little bit the behavior of your consumer okay it's a it's a good thing lah but uh but basically what i what i teach in in this class is about teaching you doing your assignment okay roughly is talking about process and all so basically if let's say you already done with your coursework uh one of the uh main main topic that that students always choose is consumer behavior topics perception sometimes intention that is behavior behavior is very subjective okay so i think you're already done with this in your degree and so right now i want you to teach okay so what you need to do is you need to come up with five slides for example this first chapter we have how many 31 yen you have 31 slides so you you try to summarize within five slides only so how to summarize uh you summarize by having a lot of my maps i will give you a time limit as well so basically you're not covering everything like within the chapter just take what is uh important that you can actually put in within that five slides i don't want you to cover the whole slice because uh we don't want a very lengthy uh presentation so slides is 10 the slide itself the way you design your slide is 10 another 10 percent is the presentation but so i'm going to put your presentation video you will you will actually give me a video later on and i put it in my youtube channel my youtube channel so far you have any questions so far with you guys so where is it did it cuts tony slight presentation so slight presentation around 20 so slight and also presentation madam sorry for it i have one question if there is more if there are more than 12 14 students so that time if there is one person can choose to together one chapter yes yes so basically if they say more than 14 students come into the class so there will be redundancy i think like last semester also like that but for now we have 14 so we have more we have more than 40 there i don't know but in my in my what's up group i think we have 14 same like the india lim so if let's say more than 14 so you can actually take another one uh okay yeah reggie what do you want to ask you are in my classes seriously ma'am i cannot ask this last question because i'm not participating in this class i'm just guest today so this is your senior ah i just asked something if you wanna ask okay okay uh this time i'm going to give you an assignment on copywriting uh there is no instagram it's a bit boring i know but it's necessary i think it's the necessary skills as well as the marketers so i'm going to uh teach you so within this month i'm going to teach you uh copywriting okay copywriting uh we're going to cover within a month a month before ramadan a month okay so uh within the copyrighting uh there are some some assignments that i will give you you need to fill up so for your assignment on copywriting what you need to do is you need to find a business a small business just a small one i mean like if let's say you have a friend that you can help maybe you yourself actually making a business uh use your business to do copyrighting for your business or you can help a small small business out there that actually uh want to do you you kind of help them to do a copywriting for them but before we go through the copywriting uh we need to digest or dissect and i said the consumer consumer partner i will give you something for example that is we in the copywriting we have target audience targeting okay you need to have a product funneling uh this one have logo in it so i might i might cut cut a little bit like this video later on because this is copyrighting uh so i need to re-reinvent but uh again like this uh we call it dislike so we have how human thinking all this must be must be digest before we come up with a good copywriting we have audience targeting so you need to come up with the audience targeting for the business i would suggest if you have a business you you do your business you do your own business for the copyright thing so end up you are going to come up with a good copywriting whatsapp copywriting uh email if you don't know what is cooperating what is copywriting actually it's a writing advertisement it's a writing advertisement so you can use this copywriting in email in call it uh for example uh this one this is my uh for entrepreneurship uh the ebooks are uh audience 1799 so you need to do this later on later i need to compile all these documents so that you can actually do it it's a it's an assignment it's an assignment but because it's the right thing so it's all writing okay but it's going to be quite easy uh sorry i have one question to ask can i do the copywriting part on the company where i did my internship because you can you can because i used to write digital marketing content for them so already i have some ideas yeah you can but uh if let's say if you have your friends who just starting your business i think it's up to you like whether what people you want to actually help but i do i do advise you to help for example small small business again if they say the company is small you can do it like if you if you really want to help them you just do it as well if let's say you want to give something are you doing your enter right now sorry murder are you doing your intent no no no i have already finished my intention already completed all right so i'll copy copywriting as well if you have these skills you can actually do a freelancer you can make a part-time job as well for freelancing so this is a very good uh skills as well i have to do a copyright thing so uh the company or the people you want to help for the business is up to you i don't have any restriction but i do advise you to help small small business okay madame thank you all right uh okay we have question here the copyrighting ones in malay or english um okay for because here is one i okay for malay can love because i understand malay but uh if let's say you want to do it in other language i think we have different countries here uh please do it in english like because i couldn't understand but if you want to do in your language you can but translate it i'll translate your your language but malay no need to translate i know i did i don't understand okay that one uh copyrighting around 40 40 because there's a lot as you can see here we have audience targeting we have uh it's all about writing you know we have fab advantage this one i need to compile to make a document so that you can easy to follow molecular medium i have one question the business you mentioned is necessary for product or we can do any industry like for example financial industry or property industry is up to you if you want to do service or product any industry financial banking or products small small products is up to you if let's say you are working in a company that needs that skills for example you are doing a content for your company do do for your company uh whatever you feel that give you a lot of benefit as well all right thank you madam all right okay any other question with regards to copywriting [Music] okay copywriting will be individual okay your uh individual will be around seventy percent uh the group only thirty percent this time okay so you you you control your own max basically is it the same with last semester just that it is individual book the posting the post instagram posting there is no instagram this time okay sorry uh okay there is no instagram you just gave me the document the document meaning the the what i call it uh this one line this one i need to uh i need to teach you and then i need to ask you to do this you know just there's some some templates like there are there are several templates that i need you to fit in and then you just submit to me through email okay so after that you get your copywriting uh the end product will be the copywriting itself uh then if you want to put it in the whatsapp you want to blast in your whatsapp you want to blast in your instagram that one is up to yoola okay this is a very detailed skills uh that i'm going to teach you okay and then after this if you get part-time part-time salary uh please don't don't forget about me yeah yeah you'll be a freelancer okay all right um next one will be uh that what that one only uh will be forty percent uh it's quite a lot because there are several templates that i need to give you okay uh and then uh uh copyrighting and also presentation will be around seventy percent it will be around 60 percent and then there will be online quiz 10 percent okay and that one is normally 10 percent will increase and then uh the group the group work around 30 percent okay so the group well i just recycled i think are you already done with this but i just go go through again but this is a very good yes it's a very good five minutes yeah you're giving very very less assignments okay so last semester i teach you how to do quantitative so just so this semester is about qualitative but there is no literature review you are not doing that what i'm going to teach you for this semester is to um analyze qualitative findings okay all the little riches i think you you can get it live for qualitative okay i'm going to when i teach this one i'm going to also explain what is the difference between a little bit i'm going to explain a little bit on what is the what's the difference between qualitative and quantitative when it comes to proposal part but it's not much lah it's not much okay you need to know the the limitation between other differentiation between uh two to method but uh when it comes to uh quantitative analysis for last semester you are learning about quantitative proposal okay but when it comes to analysis i think you just need to know how to use the software spss or maybe scm or pls and then it actually can come up with numbers and and then you need to interpret it so that's how how quantitative works but when it comes to qualitative uh many students kind of loss what is qualitative actually when it comes to their findings how do you analyze qualitative so qualitative you don't you can do meaning that you can use uh you can analyze your data manually meaning you yourself manually analyze the data you do not need to use any software even though there are some softwares that uh you can use but it's not necessary and even though that you use a software you need to know the manual manual way okay so this is uh so this semester i'm going to teach you how to how to how to analyze qualitative findings through this case study report okay so what you need to do you need to have title you have a content introduction okay you have to know the consumer profile okay this one you need to find a company any company if you want to use the copywriting company also can doesn't matter any company international or locally or small doesn't matter make sure there is no redundancy on the same title among groups okay uh this is this one is going to use qualitative it's just that i skip the proposal part there is no there is no literature review basically so you need to come up with the consumer profile of the company and then the product or services that the company provide okay market industry that company entering uh the problem statement which is that the problem existed among the company customers so basically if you if you target on kfc for example okay the customer complaining about uh that the chicken is going to the size of the chicken is smaller by thai man but years is getting smaller but the price is still the same so you just choose one specific problem that the customer of the company complained so it makes as your problem statement okay and then you need to do a interview questions uh this one is not r o or r q this is not our own rq which i'm going to explain later on interview questions you need to come up with 10 questions i'm i'm also going to go through one by one for each group whether that their question is good or not okay uh is it is it can uh is it suitable for qualitative or quantitative some some people some students they get confused uh some questions it reflect quantitative not quantity qualitatively so this this uh this uh we call it uh this assignment that actually can give you some insight but it's actually a qualitative this is contributions to the company problem and then you need to have a very simple one research methods sample design data collection so this time around even though the quality when it comes to quality tv we are talking about uh interview face to face but you can also do qualitative in a google form survey but there is a way you only can do it in an open-ended question open-ended means there is no choices it's just a blank it's a long or short short or long paragraph in the answer uh this one also i'm going to question how is it the descriptive question a question yes uh the discrete this the descriptive question but the way you ask as well will impact the answer this one i'm going to teach you how to put the question as well what kind of question how do you create a question that is not going to give you a very simple answer for example one question like this uh how long how how long have you eat kfc so uh you we feel that the question is quite okay but when you ask that kind of question the answer uh your your participant will give is very short so they they will ask they will answer like 10 years that's it so that questio
is not suitable for qualitative research uh so that kind of thing i'm going to teach you how to create a question that can give you long answer which we want as a as a qualitative researcher so so sometimes you might feel that you want to do quantitative all the way but there is some some point of time when you do a research you cannot go further for example my there is one of my supervisees before uh he's actually doing a student's intention or something but but the the when he goes to uh he did his proposal defense there's evidence say that this research must be should be done in a qualitative way because when you do a very subjective title for example consumer perception intention spirituality this kind of research needs qualitative because if you choose the wrong research method you also it's actually a magic correction okay so if you want to do a quantitative since the beginning find something that can quantifiable meaning is not subjective but it's a objective uh so it is very important for you to know this this assignment as well so that you can differentiate what is quantitative what is qualitative and also is going to give you an option to do uh quantitative or qualitative or wait or you can do it in a mix mix mode uh mix mix i don't know what means method sorry mixed method okay and sometimes uh there are there are also people there also researcher or students using qualitative first to confirm their research objective then they come up with a quantitative way so that kind of thing also this one also can help you to justify your quantitative research okay so kind of thing so data analysis we have uh this one is uh findings findings summary offices findings a recommendation of research towards the uh from your research towards the company so we have uh references and differences is not really it's not really particular i don't really care about the iip citation where as long as you put some references okay so appendix we have uh all intended findings for google form survey until the details of your data findings so this is the formatter report uh this one i need to edit again yeah it's my name i will edit and i'll put it in the uh link okay so step called data analysis okay step by step so this assignment won't be structure wise so you have given the clue or given the topic according to this copy uh uh we have to write all those we have to cover all those topics it won't be like like chapter wise that you want to no so this one will be only on finding spotlight basically i'll just focus on the finding but because when it comes to the complexity of research uh you can see it in the qualitative findings i can say that qualitative when it comes to the analysis of its finding is very is actually probably is actually more up to you because when it comes to qualitative the researcher is the instrument it's part of the instrument meaning your your perception as well as a researcher can be together with the findings because you are conducting the the the the research or the the question it's actually different with the quantitative quantitative you cannot put yourself within the uh within the research because uh the numbers actually give you the uh give you the interpretation the numbers will give you the interpretation but when it comes to qualitative you are the one who actually interpret the findings that you yourself analyze so that's how uh you are included inside the assignment uh inside the inside the research sorry okay so basically uh interviews transcript will not be like this lighting uh when you are using google form you will have you can come out or create a spreadsheet then you will be in excel uh it would be a next cell so there is a step step by step similarities uh there is a similarity analysis and then there is i call it as a differences analysis okay uh and then how to report your data what is the format of the data so i will teach you one by one inshallah after a year after a year for one month it's a long it's a long semester we take we take it easy okay all right so i will give you some examples as well uh okay and how you can actually do your analysis so you don't have to worry about it because i've gone through with one class this one uh did they seem very excited to do it your class they're very excited to do this one okay i have a question so this chemistry will continue to online or we have i have heard that it will be mixed more some some this month or next month will be online and then physical so is there any very uh instruction from the university of the ministry of education that he seems to be online or meet or what uh so far i didn't hear anything about the ministry talking about going to be offline because i think they are very busy with the school school school logo school but uh i do heard some rumors on the kulia level talking about maybe her uh in the middle of the sam's going to be offline whatsoever but i don't i don't prefer that way lah because it's very hard for lecturer to suddenly change both you know this semester this subject you're going to take online right yes i'm going to teach 100 online for this subject and then uh allah insha allah okay inshallah in the ramadan month i may not teach is he okay with you i'm going to put out the videos of the chapters of the chapters that i choose around four to five to four four chapters from you guys okay uh put it in my youtube just share with you with the chapters you make a preparation for your quiz within ramadan okay all right so after after a year then i will start teaching you the case study and then you will you will submit to me around june 10 okay so relax and recovery 19 we don't know when we're going to die okay uh same like undergrad also i do like that uh this semester we take a little bit of relax okay um also in online semester we are already so exhausted already okay any questions so far but in ramadan ah how many members for each group mother okay uh the group will be three to four three to four percent okay three to four students within a group and then uh the participant that you need to give your google form to your participant within the research it's based on how many students in the group okay you can say you have three students per group so make sure make sure minimum three trilla because i put four because if they say other students will come in later on so they can just top up your group okay so start with three okay uh take three first and then uh so basically you are going to do your your google form interview let's say the google google form to three participant customers so if let's say you have three students in a group so you will be having three participants if they say you have four students you will be having four participants okay any question can we choose the chapter already yeah yeah you can uh uh open the link open the link i give you this one there are so many here you just put it in the website uh put your name your my three id chat to white okay put it inside there what's a group uh uh okay so choose like uh choose uh what you call it uh choose a chapter that might might might make you feel triggered to do research later on i'm not sure it's up to you right if you feel that you are going to do research in perception so you put like you choose like this perception at least you cover something like that okay so any any problem half a half of an hour july okay attendance i'm taking from google meet you don't have to worry about it uh what's more class six to seven i also do one hour okay uh what's more relaxing again my class related since the last last last semester okay uh well if let's say on offline it's not really lexa okay uh what's more um if let's say offline i would teach you a very technical way i mean like i'm going to teach you software and very rigorous online just just like this okay so i think that's all from from me if you have any question you can stay ask me face to face i'm going to stop my recording if you don't have any question you
