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- [Narrator] A DBA or Doing Business As is essentially a nickname for your company. In Michigan, a DBA is also called an Assumed Name. DBAs are a great way to rebrand your company name, to add new brands to your company, or to change your company name completely. For sole proprietors and partnerships, DBAs offer the ability to operate under a name that isn't the business owner's surname. For more information on the specifics of what a DBA is and how it ca be used, check out our other video linked below. In this video, we'll go over the steps you need to take in order to form a DBA in Michigan. (soft music) There are two ways to form a DBA. You can do it yourself, or you can hire a service to do it for you. Let's take a look at both options and help you decide how to go about forming your own DBA. One, do it yourself. If you want to save money, you can form a DBA on your own. Let's take a look at the steps to forming a DBA in Michigan on your own. One, complete name searches. When determining what you want your DBA name to be, you'll want to make sure you follow Michigan naming requirements. For more details, check out our video "How to name your business in Michigan", or our naming guides linked below. Next, you want to make sure the name is available in Michigan. The first and most important search is Michigan's LARA business entity search. If the name is not available, you have to adjust you name, or use a different one. We provide instructions to search your business name in Michigan on how to start on LLC.com linked below. Searching is free. To learn more visit Michigan naming guides linked in the description below. After confirming your name is available in Michigan, we recommend doing a domain search to see of your name is available as a URL. Even if you don't plan on making a website today, we recommend buying your domain in order to prevent others from acquiring it. Two, register you DBA. After you've chosen an available name, you'll want to register your DBA. If your business is a sole proprietorship, or partnership, then you're required to file a Certificate of Conducting Business Under an Assumed Name with the appropriate County Clerk offices. DBA filing guidelines and fees can vary by county. Contact your County Clerk for the specific steps to file. You can find your county's contact information link below. If your business is an LLC, corporation, or LLP, you're required to file your DBA with the Michigan Department of Licensing and Regulatory Affairs. You can print a copy of the certificate of Assumed Name form and submit it by mail, or in person, or you could file online. When you're filling out your application for your DBA, Michigan State requires certain information about your business, such as: your current legal company name and a company identification number. And with that, you'll have a DBA in Michigan. Keep in mind that your Michigan DBA needs to be renewed every five years. You can either renew online, or complete the business name renewal form. Option two, the second way to form a DBA is to hire a professional service to create your DBA for you. Hiring a professional service to file your forms and do name searches, will cost you an additional $50-$150. However, there are several benefits to working with a pro. A higher professional files a DBA for you, keeps you up to date with renewals, and assist with publications. DBAs or Doing Business As, are also known as Trade Names, Assumed Names, or Fictitious Names of a business. In formal business structures like sole proprietorships and partnerships can use DBAs as their business names instead of their surnames. Formal business structures like LLCs and corporations can use DBAs as a means to rebrand their name, add new brands, or change the name they're using as their business name. DBAs are not a business structure and are not separate legal entities. They also do not provide asset protection or liability protection to informal business structures. For states specific guides and how to form a DBA, check out the pages linked below. And for more detailed guide, visit StartupSavant.com. (soft music) Give the video a like if you found it useful, and subscribe if you'd like to see more. And if you have questions or encounter any roadblocks, leave a comment below. Good luck in starting your small business.