Sign Mississippi Banking Business Plan Template Mobile

Industry sign banking mississippi business plan template mobile

hi folks its Ivan here I was asked recently how to run in sector summary for a business plan somebody hadn't thought about too much was I I write these documents so often a hands kind of giving it too much thought but what I've done is put a little slide deck together to kind of explain what you need to emphasize some mistakes to make and give you some examples of what works in the white in other executive summaries so if we look at this one here from Accenture just a few things one is that the table of contents is quite charged you can see the document itself is quite short but the executive summary soft what's nice I what I like up is that the they've broken it up into a combination of of text there's four paragraphs and some tables underneath that and you know most executives are presented like that but in this case it works quite well so that's something to consider you don't always have to use same tag your goal with writing the executive summary is to be logical so they get it in one go to be interesting but more than that too to build trust and credibility so cut out the salesy stuff really try and stick to the facts and try to you know demonstrate that the main document is sufficiently interesting for them to to read and that really is its function particularly from a marketing point of view is that you're trying to sell whatever is in the main document you know whether it's a business plan a grant application or something along those lines so it kind of sets up for the reader what's coming around core now it has you know different audiences but in this case we're going to look at write musical summaries for a business plan and the key thing is that you know we're writing them for decision makers now I've put in journalists to you as well just to kind of demonstrate that the spectrum of readers can sometimes include other people but with a business plan something to consider is that you're not only you're writing it for the person who's going to have the final the kind of yay or nay on the business application because they're probably shared with other people who some would be you know experts in their fields they may not all be technical so you need to so the best way to do that by the way is to phrase things so that there's no ambiguity in anything that it's very clear to understand and here's a good example from just it's a white paper from Accenture doesn't you what six paragraphs in it you can see straightforward enough it's very very easy to read just know great it's quite definite if you could read it you probably see that the language they use is very straightforward they don't try to you know confuse you or overwhelm you with terminology it's very easy on the eye one suggestion is to especially when you're doing a business plan is to write a business plan let it set let it kind of you know try to kind of digest the main parts and then afterwards write the executive summary um don't try to do it exactly for us and then charged into the business plan really if you think about it you can't really write the executive summary until you've written the business plan because you don't know how all the parts will hang together so even though it comes to the front of document you actually write it at the end here's a nice one from Samsung and what's nice about is that even though it's a technical executive summary it's very easy on the eye to use white space very generously the bullet points break things up it's not very pretentious small paragraphs and you can you can you know even those very technical you can isolate the things you want to understand very quickly a few writing tips you know you're just four or five here but the main thing I would say is that don't copy and paste the introduction that that's the kind of the I think the biggest nono that I see in business plans is people who are using that as some kind of boilerplate or just copying and pasting slabs of text and changing stuff you need to really kind of dedicate some time from this and kind of stand back and the main thing you need to get across in your executive summary is to generate enthusiasm you need to kind of it's like a kind of you know an elevator pitch of sorts where you need to create sufficient enthusiasm so that they feel compelled to go ahead and redress that it all can be interesting though so here's another one here they call it a forward but it's really the executive summary for it's a UK government white paper but the reason I put it in here is that it just shows you that you know the way they structure this is that it's it demonstrates they have a very deep understanding of the area in particular then they kind of they break it out sequentially where they flow from paragraph to paragraph to paragraph building on the each each point it's a very compelling way to write or about you identify one point or one area in each paragraph then link it to the next one and link it to the next one and it's it's nice it kind of helps to read or kind of come through the documents if you are kind of writing tips besides the the usual ones I would just suggest that you make sure you can stand over everything in a sense that if you are writing a business plan and you know rather than saying for example everybody knows such as such about the market or its acceptance it's now accepted that make sure you include references to market research that supports what you're saying and you can stand over everything because if you are applying for fun thing people will challenge you they want to know where did you get those figures from and if you can't stand over things your you've got to lose all credibility subheadings are nice way to improve the readability uh here's an executive summary from a Swiss banking document and what's nice about is that as you can see yourself it's um laid out very cleanly good use of white space the bullet points helped quite a lot and you know it's written in a nice simple straightforward approach if you kind of scan down through to see that on the third paragraph they say the first objective the report is then the second objective the report so they think they kind of put our cards on the table and you know what to expect in a document and they they summarized cemetry conclusion sometimes people put the executive summary before the table of contents I think that's a mistake because you want to put it after the table of contents so it opened the person finishes reading it then they just go straight into the introduction there was it bridges from one to the other and if you put it before the table of contents you create that break in the flow did you just don't want to happen so take the content first and put afterwards there's a lot of things to remember about writing it but one is that you're writing it for someone to make a decision whether it's you know a financial decision but at some point they're going to have to come they're going to read it kind of go the business plan you know it's as credible enough is a compelling enough do I have enough information to recommend it someone else so keep that keep that kind of thought in your mind when you're writing it you're writing for someone inner in a decision-making rule and as regards the structure of it you know there is a format but we're trying to do here is to to make sure that when the person has finished reading it they get it in a nutshell they understand straight up what you're trying to take funding for in one sentence and if the reader can't understand what you're what you're looking for in one sentence and what you're recommending you've created a problem so always strive for clarity strive to make it easier to understand other guards the last point there if you think about it the executive summary is a kind of a standalone document even though it's part of the overall document it's um it could almost be torn out put on the table and if you read it in isolation you'd understand the gist of the main document making business plan a few things to bear in mind about that right things like uh summaries that can be read independently the main document that really is the main thing that it's a standalone it's almost kind of like like an advertisement for what's coming next and think of in those terms one or two pages is fine the key thing is that after the person has read it can they make a decision in other words the decisions say to give you funding or not that's what it really comes down to and if it's a much longer document and the kind of the five or ten percent rule works quite well but in general strive for one or two pages it is a summary that's what you're going after and don't confuse with the introduction okay a few quick writing tactics short sentences link all the ideas build interest and just watch the tone in the sense that even though you can use a kind of you know business casual English at the same time you need to respectful that you know you are looking for funding you are looking for assistance of some sort so you know make sure that comes across to you as well that you want to buddy-buddy with the people short paragraphs one idea per paragraph and make it scannable in the sense that they may not reduce the probably will not read it the first time any reward for words they'll scan through it so right at to be scanned in other words use lots of headings lots of bullet points tables and all of that helps to read her get into the documents as regards the font I try to make the font at least size twelve use double spacing lot of white space so it's easy for the reader I don't want any impediments or barriers whatsoever for the reader reading the the executive summary because if the executive summary doesn't ring true if it doesn't kind of if it isn't interesting to them they're not going to go forward and read the business plan with the same kind of enthusiasm that's needed so those are a few things to kind of to bear in mind as regards the writing process write several drafts make connections with the reader revise and waves on try and do it all in one go and keep going to the finishing line that's pretty much what we're after so I hope you found that interesting if business planning are our business writing is of interest to you just utter tutorials on this channel and a tweet or like would be fantastic so see you soon okay and semi any questions by the way if you have what this area Ivan a clarity calm speak to you soon