Transform Your Prospect Lead Funnel with airSlate SignNow

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[Music] the ability to nurture a prospect is a game changer when it comes to new business development statistics showed that it takes a minimum of 8 to 12 touch points to secure a new client and that most salespeople give up after just 2 to 3 tries I don't know about you but who likes a quitter nurturing is a better option most of the time let's let automation do the heavy lifting so that we can revisit with the prospect at a later date let's say that we have just completed a next step - to call back for a qualifying appointment with our prospect this is our fourth call attempt and we make contact we ask for the appointment and the response is to call back in six months when buying decisions are being made ok this happens but instead of just making a note to contact in six months let's choose to stay in touch to an automated nurturing campaign these campaigns are designed to build trust to a series of touch points that ultimately show you are a resource and willing to put effort into this process of educating the prospect this also all been ensures that when a prospect is considering new services that you are going to be part of that thought process let me show you how easy it is to nurture a prospect to start nurturing your prospect click on the start nurturing link on any next step to page this will open the options page and give you the ability to decide on a few settings for the upcoming nurture sequence first choose the frequency setting this setting allows you to set how much time you want between touch points the range is two to six weeks next let's select the auto nurture setting selecting yes puts the system on autopilot meaning the touch points are sent on your behalf you'll be asked to choose the type of touch points by category with this selection if you choose no automatic sending of nurture emails you will be prompted to select the proper email only when do this choice gives you total control of what is being sent on your behalf the last choice to make is the end date of the nurture campaign this should be the day you wish to start recontacting for an appointment when finished click Next update any notes and submit that's it you'll see a next step do on your dashboard and a link to complete the nurture step when it becomes too you can check the next steps and timing for all your nurturing prospects as well as change options from the nurturing stage report located on your dashboard nurturing prospects just another example of the perfect sales process every time you