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during the product management interview there are two type of candidates so do you have product management experience do you know what is mep roadmap requirements voice of customers candidate one [Music] almost all the parameter jobs ask for prior product management experience however how would you be able to show that you have relevant product management experience without a product manager title in this video i'm going to show you how to build a product portfolio to gain the product management experience and succeed in a product manager resume and interviews [Music] hey guys this is dr nancy lee a director of product from doctornamecity.com i help people transition from worker bee to a product manager and business leader to learn the most effective way to land a job as a product manager you can subscribe to my channel and hit the bell button so that every time when i upload a new video you'll be notified every monday product portfolio is a critical part of landing a product manager recently a student of mine got a primary job in the e-commerce business only one week into my product management bootcamp was because she used her product portfolio to impress the hiring manager today let me show you how exactly we can help you to build your product portfolio as well please make sure you smash the like button and subscribe to this youtube channel for the youtube algorithm first of all what is a product portfolio and what are the key component of a product portfolio product portfolio is a collection of products you have built before using the product management methodology to demonstrate that you already have the prior product management experience and understand the methodology and key component of building a product in this specific product portfolio i know you may think about the designers product portfolio this is quite different because designers portfolio is more focused on the visual design as a product manager portfolio we're more focused on the customer persona customer journey and requirements that's more relevant to developing a product and launch a product from concept to execution there are three key components of a product portfolio they are customers persona requirements and mvp regarding customer persona is truly leveraged in terms of how we conduct customer interviews and usually you will have more than one customer persona you can see some examples right here regarding the product requirement there are five different types of product requirements you need to write about in your product portfolio we'll talk about those five different kind of requirements in details in my prior video talk about the must-have product manager resume keywords so that you're able to land that job now the last part is mvp you can build many different kind of mvps but the most common type of mvps are mock-ups and videos the best part of product portfolio is that if you can bring this markups and mvps and videos directly to the end users and ask them for feedback so that you're able to improve it so that you have the entire end-to-end experience of building a product improving it and launching a product and second you should build a product manager portfolio to gain the product management experience so product manager jobs is experience based job which means it's all based on your prior experience how much of them related to product so building this portfolio will enable you to capture and identify what you done before that's relevant to product management you need to sincerely build this portfolio and i recommend all my bootcamp students to spend at least 20 hours to build a product manager portfolio so that you can digest and learn product management concept even before you get the job and once you get offered you can immediately hit the ground and start running now for all my audience i can put you guys into two categories and one group is that one of you guys might have prior experience a relevant product management such as consulting experience or digital transformation experience and in that case you can turn your prior project into a product portfolio and build a part you haven't done before such as customer interviews and build it up your prior projects product portfolio if you have nothing to do with product management in your prior life you can start from scratch by building some side projects helping some startups and build everything ground up in my last video i talked about how would you become a product manager within nine steps without prior experience over there i gave you three top examples what kind of project you can do how would you gain product management experience if you want to learn all the 13 different type of projects you can build on the site you can download the specific cheat sheet here which you can take it to build your own specific product portfolio now i have a question for all of you guys have you already had a product manager portfolio or not please comment down below in the video let me say yes portfolio no portfolio so i know how many of you guys already get a head start number three you can get interviews using your product portfolio by this time i assume you already built your product portfolio then you can directly use it in your networking script as i talked to you guys in my master class how would you be able to land a product manager job without applying jobs online so networking is a key part of lending a product manager interview so when you send over your networking script and trying to network with higher managers you should send over your product portfolio to show that you already have gained product management experience and you're very sincere you have done extra steps to move forward to the next round of becoming a product manager so it's very critical that i can lend you a product manager interview number four put your product portfolio into your product manager resumes and job application in your product manager resume there's a specific session called product manager project where all your site project can go into the session and you should talk about you have conductive voice or customer interviews you have role requirements you have drove like roadmap before so that you're able to hit all the product manager keywords i have made a special video talk about all the keywords you need to hit you can check out this must-have product manager resume keywords here once you hit all those keywords you should also think about is there any prior work experience or relevant product management if so we can also hit all the keywords in another session called work experience in those work experience because you build a product portfolio have you done anything relevant to product management you can write over there about your product manager keywords as well number five bring your product portfolio to your product manager interview during a product manager interview people will ask you lots of questions regarding tell me example when you turn a product from concept to executions and those are perfect example you have done in your product portfolio and especially this can be used in answering those behavioral questions and you should also bring the product portfolio to an in-person interview this is post the pandemic but during pandemic you can directly send the link of your portfolio and to be honest prior to the pandemic i would bring a stack of my portfolio printed out and bring it into the interview and in case any of the conversations or questions rise up regarding product portfolio i can bring this to my hiring manager and show them that i already have done all the homework and i'm already outstanding candidate and more likely i'm able to get a job if you want to hear more tips like this about how to build a product portfolio and you can subscribe to my newsletter where i'm going to send you more tips about product portfolio if you want to join a secret society of aspiring pro managers like you where we discuss problem manager interviews questions and answers you can check out my wechat guru on facebook there and don't forget to smash the like button subscribe to this channel for the youtube algorithm and check out my other videos about product manager interviews and questions and hopefully all of you guys are getting a job very soon as a product manager i'm gonna see you next time this is dr nancy bye