Create Your Event Invoice Sample for Marketing Effortlessly

Event invoice sample for Marketing

[Music] what's an event without guests or attendees other than a pricey venue rental not much that's why having a promotion strategy to get people in the door is a must for success no matter what kind of event you're planning luckily you can put a solid event marketing plan together in just a few straightforward steps in this video i'll review what an event marketing plan is and key components that will help you drive ticket sales and attendance i'll also share a free template with examples to help you build a promotion timeline quickly and easily an event marketing plan lays out a strategy and timeline for event promotion think of it as your roadmap for all the tools tactics and channels you'll use to get word out about your event so you can hit sales and attendance goals event marketing starts with a firm understanding of your target audience and where they hang out so you can promote your event effectively across multiple channels like social media email radio and print it also factors in the types of content you'll produce to raise awareness and ultimately guide prospects to attend your event one big question that always comes up is how far in advance you should promote your event the exact timing really depends on the size and type of event you'll be hosting for example you might promote an annual business conference six to 12 months in advance while monthly seminar series would have a much shorter promotion window here's an example of how you might structure your promotion timeline for a sales or networking event use the pre-launch period to define event goals create your event website establish a content strategy develop your sponsorship program and write press releases during the launch period promote the event on social media leverage event sponsors and launch email marketing and paid digital campaigns after your event share event updates content and highlights via email social media and your blog or event website whatever timing you decide on just know the earlier you promote your event the more time you'll have to maximize your reach and adjust your strategy to hit your goals a lot of groundwork goes into launching and promoting an event so let's take a look at the basic steps you'll want to consider when creating your own event marketing plan you should always have a way to measure success for any event you throw while ticket sales and attendee numbers will likely be your main target you may also want to use your event to launch a new product drive leads or increase customer retention be sure to take all of these key metrics into account when formulating a promotional strategy and budget to make your event marketing plan align with your big picture goals an event website or landing page is essential because it's where people learn about your event and ultimately sign up to attend it should establish your event brand and provide key program and registration details make sure your site is easy to navigate with a clear call to action and optimize for mobile so a large portion of your audience doesn't slip through the cracks good content enables you to connect with your target audience and create ongoing excitement around your event without being too salesy make it easy for people to see the benefits of attending by sharing a clear vision of your event's mission and value proposition and think about what kind of content will work best for each marketing channel want to extend your content reach consider partnering with industry leaders to write guest posts social media is a great way to promote and build community around your event as with any social media campaign begin with your audience in mind and create compelling and entertaining content that people can't help but share focus on the social channels that align with your audience best and don't forget to create an event hashtag so it's easy for people to find follow and share your event your top social channels are a natural place to start when it comes to paid advertising but you may also want to invest in retargeting ads pay-per-click campaigns and display ads on other relevant websites while paid ads put your event in front of a lot more people you'll need to monitor performance and update your promo strategy to ensure you get the biggest bang for your advertising buck email can be a powerful tool in your event marketing arsenal because it enables you to build a one-to-one relationship with people in fact most marketers surveyed say email is the single most effective channel for promoting an event so why not put it to work for you tap into your database to announce the event to existing customers and subscribers and set up an email campaign to nurture prospects and registrants before and after the event event outreach helps you cast a wider net and boost attendance so get to work securing sponsorships as soon as your event launches to build momentum early then collaborate with sponsors on marketing strategies and make sure they have the resources they need to amplify your event after all they have a stake in your event success too even in the age of information overload and digital media a press release can still be a valuable tool for letting people know about your event the right press release pitched to relevant media outlets with clear and unique event information can drive a significant amount of attention to your event we created a free event marketing plan template to help you promote your next big event it's a perfect base to build on if you want to get a quick start on planning this template is a high-level event promotion timeline that outlines when different campaign elements will be executed so you can keep track of event marketing efforts what it's not is a detailed breakdown of every marketing task you'll need to complete for each channel if you're looking for something like that check out our marketing templates you'll find a lot of great resources for planning marketing campaigns there you can use this template to easily schedule your event marketing timeline with simple drag and drop functionality color code and filter your timeline to view marketing efforts by phase and create new tasks and milestones for your event here are two examples of how you can use our event marketing template to plan and manage promotion timelines for your event a gantt chart enables you to schedule marketing activities for your event in a simple visual timeline that's easy to update and track as work progresses it gives you a high level view of your event's major promotion strategies while enabling you to collaborate on and share your plan with your team and stakeholders teamgantt isn't just for gantt charts transform your event marketing plan into a calendar instantly with our calendar view it's perfect for seeing how event promotion timelines stack up on any given day week or month ready to start promoting your next event use our event marketing and promotion plan template in teamgantt and save time on timeline setup customizing the template is quick and easy thanks to teamgantt's drag and drop simplicity and since everything's online your whole team can collaborate on activities in real time and that's it for this video on our event marketing plan template i hope you found it useful if you did i'd love it if you could return the favor and hit the like button and don't forget to subscribe to our channel and turn on notifications so you don't miss any of our videos thanks for watching [Music]