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FAQs
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What are some things to keep in mind when building an online marketplace?
Hi there!Online marketplaces are booming now. Such big names as Amazon or eBay are on everyone’s lips, and it is not surprising that you are curious about building a similar platform.My team has a solid background in creating online marketplaces. In this answer, I will gladly share our experience and tell you about things that are worth focusing on.Let’s discuss this hot topic.1. Choose the type of your future online marketplaceFor starters, decide what you’re going to sell. When you know the product, you will easily understand what marketplace type (B2B, B2C or C2C) will suit your business the most.The choice of the online marketplace type is very important since it will directly influence monetization strategies and marketing campaigns.The classification of online marketplaces can be presented in the following way.According to another classification, online marketplaces are divided into two groups: vertical and horizontal. Vertical marketplaces focus on offering specific goods or services to particular customers. Horizontal platforms sell various products to a broad audience.2. Define proper monetization strategyThe next thing you should care about is the revenue model. To put it more simply, you should decide how you will charge people for using your website.I advise you to pay attention to the following popular monetization strategies:Subscription fee - users subscribe to take advantage of your service;Transaction fee - you get profit from each transaction that took place on your marketplace;Listing fees - sellers pay for their products to be listed on your platform;Premium listings - suppliers pay for their goods to stay higher in the feed for a week;Advertising - you charge advertisers to promote their products and get more visibility within your platform.3. Select the right user acquisition techniqueEvery new online marketplace faces the so-called chicken and egg problem. They have to attain both sellers and buyers, but either side will not sign in without the other.Luckily, some strategies successfully solve this issue. The most popular tactics include:Focus on a specific nicheLive eventsTime or demand constraintsA deal with renowned userSubsidizing the most valuable side of the marketGaining the hardest side firstBecoming a producerWe have covered this topic in more detail in our article: 7 Smart Ways to Overcome the Chicken and Egg Problem for Online Marketplaces.4. Choose a software solutionYou have defined the product, the type of your future marketplace, and the monetization strategy. All that is left to do now is to build your platform.There are two options. You can opt for ready-made software or develop your online marketplace from scratch.The first solution is more efficient since you don’t have to spend time on wireframing, developing, or testing.However, in the second case, you will get the product that will meet your specific requirements.5. Find the right provider of software development servicesThe last but not the least thing you should keep in mind is the development team that will be responsible for building your online marketplace. Again, you have several options.You can engage in building an e-commerce platform with your in-house development team. Thus, you will bring your employees closer together, make them motivated and productive.You can also use the services of freelance developers, however this option includes certain risks.The best option is to choose a software consultancy company with vast experience in creating online marketplaces, which is able to demonstrate a strong portfolio of delivered products. Thus, you will be sure that you will get a stable and reliable solution.These are the basic aspects of building an online marketplace, I hope my answer was helpful! If you interested for more information on the topic, I recommend our article for further reading: How to Start Your Own Marketplace.P.S. If you need any help or advice on creating your own online marketplace - be sure to get in touch with us! We would love to help bring your idea to reality.
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Which company can help me build an on-demand taxi service website?
WebClues Infotech is a top web development company across globe, which can help you, get a fantastic on-demand taxi service. We have handpicked the area’s best designers, developers, branding and web marketing experts. The result: top notch, professional websites that look great and work even better. Our team of graphic designers can create a brand identity with print design material, making your brand stand out above the crowd. Once we’ve designed and developed your website, our online marketing division will get your company in the forefront of your target audience. Development Procedure at WebClues Infotech [ http://www.webcluesinfotech.com/ ] 1. Understanding-We investigate your industry, your users and your business to get to know it in depth 2. Design-Designs all the user experience that leads your users to meet your business goals 3. Development-We develop your support code with agile methodologies such as SCRUM. We use the latest technologies 4. Testing-We ensure that your application works perfectly for an ideal launch. 5. Marketing- We also provide service of exclusive marketing platform to signNow your targeted customer. Some Key Features of our on-demand taxi website. * User-Friendly UI * Uncomplicated Signup Process * Save Your Location * Provide Maximum Details * Map and GPS Integration * Payment Integration * Notifications and Fair Calculation * Car Pooling Every business has unique needs, while attracting consumers with a global presence. A professional, custom website design will help to increase your sales and expose you to thousands of new clients. We are a team of skilled specialists that are easy to work with because we know how to listen and understand clients. Have a Project in Mind? Let’s talk!!! Connect with us at: http://www.webcluesinfotech.com [ http://www.webcluesinfotech.com/ ] Checkout our portfolio: http://www.webcluesinfotech.com/portfolio/ Get a free quote: Contact Us [ http://www.webcluesinfotech.com/contact-us/ ] We are also featured in Clutch [ https://clutch.co/profile/webclues-infotech ] | GoodFirms [ https://www.goodfirms.co/companies/view/2209/webclues-infotech ] | AppFutura [ https://www.appfutura.com/developers/webcluesinfotech ] | AgencySpotter [ https://www.agencyspotter.com/webclues-infotech ] | Wadline [ https://wadline.com/webcluesinfotech ]
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Which is the best business to start?
The good business to start which are worth investing time and money are to start a franchise, they are best in light of the fact that most franchisors help franchisees build up a strategy for success. Numerous components of the arrangement are standard working techniques set up by the franchisor. Different parts of the arrangement are modified to the requirements of the franchisee. The most troublesome part of another business is its start-up. Scarcely any accomplished administrators think about how to set up another business since they just do it a couple of times. Be that as it may, a franchisor has a lot of experience collected from helping its franchisees with start-up. This experience will help diminish botches that are expensive in both cash and time. A franchisor ordinarily offers a few promoting points of interest. The franchisor can get ready and pay for the advancement of expert publicizing efforts. Local or national promoting done by the franchisor benefits all franchisees. What's more, the franchisor can give counsel about how to create compelling promoting programs for a neighborhood. This advantage for the most part has a cost in light of the fact that numerous franchisors require franchisees to contribute a level of their gross pay to a co-agent advertising store.It is conceivable to get help with financing another franchise through the franchisor. A franchisor will frequently make courses of action with a loaning foundation to loan cash to a franchisee. Loaning organizations locate that such plans can be very gainful and generally safe in light of the high achievement rate of establishment tasks. The franchisee should in any case acknowledge moral obligation regarding the advance, yet the franchisor's contribution as a rule improves the probability that an advance will be endorsed. An appealing component of most establishments is that they have a demonstrated arrangement of task. This framework has been created and refined by the franchisor. A franchisor with numerous franchisees will ordinarily have a very refined framework in light of the whole experience of every one of these activities.The best franchises I can suggest you now a days are Online services, They are the franchise options for many reasons, low cost and less initial space are the two important features of it.Look out for a company like Phixman. This company is India’s one of the best Online Mobile Repair Company, this is the best investment because smartphones are becoming a basic need in everyone’s life and we can’t live without our phone for a day. Phixman is the company that takes your smartphone from your doorstep, repairs it and then delivers it back to your doorstep, all you have to do is place your order. It is India’s one of the fastest growing franchises and is the best franchise to start in 2019.
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What is the best modern mockup software? I have used PowerPoint for wireframing/mocking up new products. Tried the demo of Balsa
I'm surprised Bohemian Coding's Sketch has so few mentions.Jean-Marc Denis has an excellent intro Discovering Sketch, and Meng To gives a great comparison in Sketch VS Photoshop.Personally, I want one tool for my entire design process: diagramming, illustration, wireframes, and pixel-perfect mock ups. Sketch gets the job done better than anyone else in my opinion. Here's why I love it:It's focused on screen design, which means I don't have to wade though tons of print options that don't matter to me.Because it's focused on screen design, it understands pixels better than any other app. Unlike Illustrator and InDesign, Sketch makes it really hard to produce fuzzy graphics. Everything is sharp and pixel-perfect. You can go off the pixel grid if you want to, and it's not hard, but most of the time you want things to line up and be sharp. Sketch does this better than anyone.It feels Mac native and completely rethinks the UI for graphics apps from the ground up, which means it's not tied to the conventional (signNow) way of doing things. I find this extremely refreshing because Bohemian Coding has found much simpler (and modern) patterns to accomplish the most common tasks. Die-hard signNow fans will find this frustrating simply because it's different. I think not being like signNow is Sketch's best feature.Here's how I think other options stack up:Illustrator: Complete feature set, but it's bloated (slow to load) and requires a lot of fuss if you want perfectly sharp lines and edges.Fireworks: Built for screen design (no fuzzy lines), but the UI is janky and unstable. (Not to mention it has been end of life'd.)InDesign: Has a table component that is unmatched if you create complex tables and ever need to resize a column. It also makes it possible to drop images inline with text. Unfortunately, InDesign also suffers from the same problem of fuzzy lines and edges as Illustrator.Keynote: Simple to use and has built-in animations, but it's not pixel-centric and isn't good for exporting assets.Balsamiq: I find tools like Balsamiq are too limited in their applications. All you can do with Balsamiq is create "sketchy" wireframes. So when it's time for me to go to higher fidelity, I'm supposed to switch to a different app? I'd rather find one that can do it all.
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Who invented sound recording and did they think of a future where there would be speech recognition?
Who invented sound recording and did they think of a future where there would be speech recognition?The inventor was Leon Scott with the invention signNowing back to the 1850s. And indeed, Scott not only invented the idea and actual sound recodings and patents, he also invented the idea of natural language speech recognition.“We are on the brink of more wonders. The sun paints; presently we shall organize the echo, as now we do the shadow”—Ralph Waldo Emerson, May 3rd, 1851 address at ConcordThe Ephemeral Smoke Captured On PaperFrom smoke captured in April 9th, 1857 manifested as soot pressed on a sheet of paper in a Paris, France laboratory, Édouard-Léon Scott de Martinville (Leon Scott) turned a crank on a contraption he just patented called the Photoautograph autographic stenographer. As the soot covered paper moved forward on a flat sled the Photoautograph, a bristle from a hog attached to a feather lightly formed what he called a ‘voice calligraphy’ that was etched onto this smoke on paper—this was the moment that humanity captured its voice, for the first time. Scott organized the echo of Emerson and painted sound, preserved for the ages.Although Scott did not invent the concept of the Photoautograph, he made it a practical device as he moved to a cylinder feed mechanism.Specimen of an illustration of the Scott Photoautograph.The Photoautograph’s sound collection was made from a Tuba he cut to form an “air collector of sound” designed to vibrate a membrane that moved the Hog bristle to create a calligraphy of sound. Scott identified many flaws with this manual hand crank system because it was hard to have a consistent flow of movement.Specimen of a “Time-Code” by using a tuning fork of 250hz on one channel as he spoke into another channel with the consistent reference.He solved this problem by creating the first “Time-Code” by using a tuning fork of 250hz on one channel as he spoke into another channel with the consistent reference of the 250Hz frequency ever present. The Scott Photoautograph was invented nearly 20 years before Thomas Edison’s experiments with recoding on tin and wax. This was 30 years before anyone heard recorded sounds.“I want to do for sound what the camera did for light”Scott was a printer by trade and knew that the reproduction of the writings of an author was frequently distorted by the stenographers of that era as well as the penmanship of the author themselves. This was in an era before typewriters were widely available. Scott imagined capturing the vibrations of sound transmitted in the air like a photograph captured light and shadows.The camera was invented in the 1820s and in his printing business he thought of the possibilities of capturing the human voice for antiquity. The archive material for capturing these sounds from the air was paper. The waves of sound produced vibrations that he speculated could be faithfully archived and reproduced.Specimen of the voice of Leon Scott as a Photoautograph.Specimen of a Photoautograph of a guitar chord and note sequence.Scott began working on his ideas and patents as early as 1850 by most accounts. Not a trained scientist, with no university degrees or affiliations and needing to maintain a full-time job as a printer and book publisher, he had to work on his Photoautograph and voice calligraphy system when time permitted.Specimen of the 1857 Leon Scott Photoautograph patent.Scott thought of the possibility of preserving not only the actual sound captured from the air, but also the sound converted in to actual text in real-time as the name suggests, as Photoautograph autographic stenographer.Specimen of the 1857 Leon Scott Photoautograph patent showing voice sound waves converting into text.These were incredible insights in the 1850s, to faithfully archive and reproduce the actual sound and to simultaneously have a system to reproduce this archive as text. He stated:“I want to take a picture of sound waves like a photograph and match them to words so that an archive of the sound and the words contained can be preserved.”The speech problem writing itselfThis was the first time anyone suggested a practical way to perform natural language speech recognition and to begin the process of matching the analog audio waves to actual phonemes in speech.Specimen of Leon Scott’s ideas about voice sound waves to text.Scott’s ambition and motivation captivated some of the popular press at the time which gave him an introduction. With reservations, Scott presented a tax on October 28th, 1857 and went on to self publish a book that is a transcript (ironically made by a human stenographer he hired) in 1878, Le problème de la parole s’écrivant elle-même (The speech problem writing itself). In this talk he not only spoke of natural language recognition but also of voice synthesis. He was the first person to mention the synthesis of speech. He also spoke of creating signs, or words from the speech he recorded.Transcript of a translation from French of Leon Scott giving a talk at Société d’Encouragement on October 28th, 1857;FIXATION GRAPHIQUE DE LA VOIX (FIXING of VOICE to GRAPHIC)“So you see, gentlemen, here is an entirely new graphic art which springs from the heart of physics, physiology, mechanics. Men as experienced as you, and so well acquainted with the history of contemporary discoveries, will excuse me, I hope, from responding to the banal objection: ‘To what good?’ always ready to greet a nascent invention. It is, however, a question which I foresee and to which I wish to respond with clarity before finishing. Are you in a position—one will say to me—to give, without costly apparatus, without new trials, a natural stenography, immediately translatable, of speech, of improvisation? No, gentlemen, and here is why: besides being still incomplete, the trace of speech which I submit to you at this moment is the analysis of the elements of the speaking voice; it is, to avail myself of an expression of mathematicians, a function of the pitch, of the intensity, of the timbre; it is not therefore the synthesis of speech, much less a sign of pure convention like writing, which has—lest one forget—no phenomenal reality, no objective basis. Nevertheless, I believe this synthesis possible, and I propose to attempt it; allow me to add that I possess the means thereof. But, gentlemen, some great obscurities still weigh upon the history of the articulated voice; when we know clearly what this is, after a complete study of each of its elements by our processes, we will transform by mechanical means the trace of the words into a series of signs. I would rather proceed at present from the simple to the compound and achieve the stenography of song and of instruments, which will be easy with a motor of uniform motion. I solicit, gentlemen, the counsels of men competent to aid me in preparing more sensitive, less hygroscopic membranes, closer to the physiological membranes than those used in commerce; because, you know, industry does not offer fully prepared the materials indispensable to unforeseen applications. I will gladly profit also from the information of special practitioners on the questions of reinforcement of sound which present themselves as a necessity in the writing of speech.”Scott, in a few paragraphs presented the ideas of capturing human speech from the air and archiving it for the future, transcribing these wave forms in to the phonemes and in to voice calligraphy and to at some future date not only play back the recordings but to take the voice calligraphy and to synthesize a human voice with the same characteristics of the speaker and read what was captured in a synthsized voice. He was also asking for assistance in building these systems along with financial help. He presented his ideas passsioantly for this era, few could grasp the magnitude of what he had discovered and was willing to share.Scott submitted his work to the Société d’Encouragement in 1857 to be archived. They reviewed his work and found it to be interesting but stated:“Mr. Scott driven by overly vivid imagination seeks in these traces information in a higher order, he believes in these inscribed lines, is articulation. We believe he is in error”—Société d’Encouragement, Sir. 2. Vol.5, 1857Although they found the actual voice calligraphy interesting, they though his ideas on speech to text were “vivid imagination”. It would take till the 1950s for Soctt’s “vivid imagination” to be confirmed, and they used a technique that Scott described in 1857.Specimen of Société d’encouragement pour l’industrie nationale notes by Leon Scott’s ideas of converting sounds of voice into text.The Société d’encouragement pour l’industrie nationale, did show some support to Scott’s Phonautograph and felt that recording sounds with sufficient precision to be adopted by the scientific community. As a laboratory instrument they thought could it contribute to the nascent science of acoustics.Specimen of Société d’encouragement pour l’industrie nationale report on Leon Scott’s Phonautogram invention.We would have lost the actual sounds of Scott if it were not for David Giovannoni and Earl Cornell who pioneered the methods that first made Phonautograms audible [1]. Giovannoni traveled extensively to digitize the original documents in high optical resolution, after which he prepared images for eduction. Cornell converted Giovannoni's images to sound using software developed at Lawrence Berkeley National Laboratory and modified for this application. Giovannoni assembled the audio files and undertook signal processing with Richard Martin, while Patrick Feaster manually corrected the time signal.Specimen video of Leon Scott’s voice, the first human voice ever to be recorded in French.However, most Phonautograms were not recorded with an understanding of the requirements of playback, and from a modern perspective their tracings are often malformed: the recording stylus left the paper, smeared its traces, marked several places at once, moved backwards along the time axis, and violated other fundamental requirements of signal recording. Berkeley's technologies failed when confronted by these conditions, and we initially feared that many Phonautograms—particularly the earliest ones—might remain permanently lost.Specimen of Leon Scott’s patent showing Phonautographic traces from 1857 and updated in 1859.Patrick Feaster devised an alternate playback approach in late 2008. Unlike the initial method, which treats a Phonautographic trace as if it was a groove in a phonograph record, Feaster's approach graphically converts the trace into a signal of varying width that can be read as an optical film soundtrack. This approach cannot correct serious malformations, but it has proven sufficiently robust to let us hear something from Phonautograms that are otherwise too compromised to process. All of the Phonautographic sound files released by First Sounds since mid-2009 have been educed by Feaster using this approach.Specimen of Leon Scott’s patent showing a Phonautograph.Just as Scott had hoped, in 2007 humans did find a way to not only create a system of recording the human voice and other sounds from the air but also transcribe voices captured from the air into actual text.Scott was not able to find investors or funding from The French Academy of Sciences or Société d’Encouragement beyond his initial work. He wanted to join Charles Cros and Thomas Edison and apply his knowledge into workable products. Edison and Cros work became well known in America and few if anyone knew of Scott and his grand vision of not only capturing voices, faithfully achieving them, but to also create a text archive to be read and reproduced and considered over time.Specimen of news clipping announcing the work of Charles Cros and Thomas Edison.Scott became depressed over the years after his 1857 talk and ran ultimately ran out of funds and support from his family for his wild inventions. As he grew older he became somewhat bitter over not being able to apply his discoveries and inventions.There is tenuous yet tantalizing clues that Scott was on to moving from a visual representation of sound to a more useful archive and playback system using the Hog bristle and membrane on a cylinder covered with hardened wax or cold bee’s honey. Using the same recording system for playback. This would have been over 20 years before Edison invented a similar system. Scott did not lack invention, just the financial support to see his ideas through to a logical conclusion. In the end he was all too human.By 1879 left with no funds and no pension, his final years was in poverty. He passed away in despair. His family with not enough money for a burial was left to present his remains to a paupers grave. In his Will he only asked to be remembered for his work.Specimen of the signature of Leon Scott.We remember Leon Scott and even though we can not find his final resting place in Paris, we can hear his voice and we can remember just how important it is to remember wisdom from the ages.Leon Scott is one of my inspirations for The Last Interface (http://TheLastInterface.com) and the products The Intelligence Amplifier and Your Wisdom Keeper. In his memory I hope that in this epoch the sum total of all your experiences can be archived and sent in to the future.Leon Scott was the first person to transcend time and space and send his voice into the future—and we remember him.Specimen of the voice of Leon Scott (too decayed to be decoded) captured in his 1857 patent produced in the mid 1850s. His first Phonautograms committed to paper.______[1] http://www.firstsounds.org/sound...
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What is the best way to give a PowerPoint presentation?
I completely agree about all the resources above - nothing can tell you how to present well and write great slide decks like watching people who do it brilliantly.My personal advice would be:Don't touch PowerPoint until you know what story you want to tell and how. I often start with mind-mapping, or maybe just a list of the key points I want to get across. It depends how long and complex the presentation is going to be.Don't touch PowerPoint unless you need it to help tell the story you want to tell. If you can do just as good a job by talking and showing a product demonstration, or by whiteboarding, skip the slides. They shouldn't be mandatory.PowerPoint will blank the screen if you press the B button. So if you don't need slides for all of your talk, or if you want to get focus back for emphasis, blank the screen to get people looking at you again. (Most presenter remotes will let you program a button to do that, some have one mapped already.)Remember it's not possible for your audience to read and listen at the same time.(This has been alluded to above but it bears repeating.) Never forget the presentation has to meet your audience's needs or it won't meet yours. Pick one or two people who will be in your audience. Imagine what they will get out of the presentation, then from every slide, then from every point or every word. If anything doesn't contribute to what the people in the room need from the presentation, kill it. Make every word and every graphic fight for its life.Practice, out loud, at least twice, all the way through. For most people, the first few times out loud will be clunky. You get to choose whether it's your furniture that sees them or your audience.Practice open, expansive, confident body language in a mirror, remember what it looks and feels like, so you can switch it on when you need to. Don't rush your words. Don't be afraid of pauses. Even if you're terrified and want to run from the room, faking confident body language will actually make you feel more comfortable.Good luck!
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Is the American South anything like it's presented in the foreign media?
There are many much better informed responses than the one I'm about to give, but here's an answer from an outsider. I'm a UK citizen and travelled 3000 miles around the South (visiting Lousiana, Mississippi, Alabama, Florida, Georgia, North Carolina, South Carolina, Kentucky and Tennessee) in little over a month. My knowledge before we went was quite a lot about the musical heritage (from Robert Johnson to Skynerd), food and drink and things I'd read (such as Fannie Flagg's novels) and movies and TV (Sweet Home Alabama, House of Cards - we did go to the Peachoid on purpose - and True Blood). I've also lived with Southerners in Ecuador (so probably not totally typical Southerners, but ones who were very proud about their home states, cuisines etc).Impressions as a non-Southerner:- There is still a huge divide between majority African American and majority white areas, particularly in infrastructure. Clarksdale was both an amazing place to be and a real shock. The sidewalks are crumbling, the buildings are in very poor condition, ditto parts of Memphis we got a bit lost in.- It was far more diverse and welcoming than I'd expected (though no-one understood my rather fast British accented English - they had no problem understanding my more laid back husband!) - we stayed in a B&B run by a gay couple in a small town in Alabama which was just beautiful, our favourite stop of the trip in Magnolia Springs. The Cajun culture in Louisiana was fascinating and I spent a lot of time speaking French, much to my surprise - I didn't realise it was widely spoken, but we were in a rural place near Breaux Bridge. I didn't hear much French in New Orleans but saw huge diversity. Though hardly any Asian-American people, which was a bit odd as a Brit.- Music is a huge part of the culture, even more than we'd anticipated. We listened to rock, blues, bluegrass, motown, Cajun country, Zydeco and many more besides. Music seems somehow more important a part of the culture than many other parts of the States.- We found it very friendly and welcoming, and had some fairly indepth chats with people we met socially in bars. There seemed a bigger degree of political thinking (from none to lots and left to right) than I'd anticipated - my assumption also was that it would be very conservative all around.- The food was outstanding. We ate everything from crawfish broil to high class cooking in NOLA and Savannah and never had a bad meal. We also had people in a Taco Bell in Mississippi (we needed to get to Tallahassee that evening) both very surprised that we were there on honeymoon and a bit nonplussed - but who came running over to the table with free desserts after inquiring why we were there. I was hugely touched.- I saw poverty to a degree I'd not seen out West or in New England or the other major cities we've visited. Coming from the UK where by and large the US is seen as uniformly a place with massive cars, massive houses, massive portions and a lot of wealth, this was something that I'd not necessarily thought about before we arrived.- Louisville in Kentucky was fun but we went to a country bar which genuinely made me feel a bit discombobulated - the entire bar was filled with really dressed up women - and men all in hats, and they knew every single word to random country tunes which hadn't made it over to the UK and they danced to them all, quite vigorously. It was unnerving. (And I felt very under dressed in jeans and a tunic top - we don't really dress up to go out in London and we generally don't dance in the pub.)Of the corners of the States I've visited, I think it felt the most genuinely welcoming and friendly. I'd love to revisit, frankly a month wasn't nearly enough.(Edited to close brackets.)
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How, if at all, can Account-Based Marketing be employed by a startup with no existing customers to model from?
Here at Kwanzoo, we get inquiries all the time from Series A funded high-tech startups, who are facing exactly this challenge. They have a beta product, and a “theses” for who all might be prime target customers for them.They are not far enough along where they have honed in on their product/market fit. They want to be focused, but yet be able to “test out” their theses quickly, as to which one(s) of several potential target customer segments would be the ones they should really focus on.Now this could apply just as much to a “New Product” being developed for new markets within a larger enterprise. The core challenges are the same. How do you find the “gold” out there in terms of target accounts, who will drive revenue for your sales team, and very very quickly?Some of you may be familiar with Steve Blank. He talks about Customer Development (a process for quickly iterating your product by having lots of conversations, with lots of prospective customers in different segments - testing different value propositions and messages - to see which segment perceives the greatest value in what you PLAN to offer). So this is where you have not even fully built out your product, but you are testing your messages through digital tactics + live (phone) meetings and conversations.So here’s whats now possible (that was not possible even say 12 to 18 months ago) as a result of several marketing technology components coming together….Formulate your theses on potential customer segments where your product would have strong perceived value such as:A. Customers of Product X from Complementary Vendor ABC / Competitor XYZ e.g. Customers of Zendesk Helpdesk Software, Customers of Cisco WebEx Webconferencing SolutionsCustomers of Juniper Networks RoutersCustomers of Splunk Security Solutions- Specific Contacts (Job Functions/Levels/Titles at these Customer Accountse.g. IT Function - Manager+ Level - Information Security / Computer SecurityNow formulate specific messages and content offers that will resonate for EACH of your target customer segments. You will need website content (landing pages) to which you can drive visitors. Also need forms on these pages to turn anonymous prospects into known contacts (inquiries).Once you know the account and contact segments with potential interest in your solutions (i.e. target account segments) you can do one of two things:- Actually go and “source” all the contact data across all of these target segments upfront and start hitting them with emails, following them on twitter, etc to see who wants to talk to you. This is when you get beyond the “rolodex” stage OR- Hold off on sourcing contact data! Setup a series of targeted ABM advertising programs into each of your account segments. Make sure you have the full cycle mapped out, with proper messages on display ads to serve up to each target account segment and to the right job titles at those segments. We call this:“ABM with Past Purchase Targeting” (all we need is your competitor or complementary provider names and some specs for the types of their customers you want to target) and “ABM with Job Title Targeting” (where you source the accounts, and give us the specs on the titles at those accounts you want to signNow). More here on these two different ABM display strategies and more in this 6-Minute Video - Measure the “engagement” you see from your different target account segments, both through clicks on your ads and visits to your website pages.Now use this engagement data at the account level, to prioritize outsignNow to JUST the accounts that have already given you some signals that they may be open to hearing from you. We call this an “Account Engagement Report” that our customer’s typically pull from our platform weekly, and feed it over to their sales team. Of course, you can pull the report every day to see who’s visited your website, or you should try to call that day!Now armed with this “Engaged Account List” - you can more confidently source contacts for just these accounts, that are more likely to bear fruit quickly, or be willing to look at your new (beta) product before it’s ready. You can save money on the 50%+ accounts (and thus contacts at those accounts) who may not be a fit for you at all - at least not just yet. And you can NOW double down on other channels to tap into these accounts (i.e. email pushes, twitter follows, LinkedIn direct mail messages, relationship outsignNow through your “Friends of the Company” and more.)As to your question re: long term commitment for “expensive” ABM tech - we know where you’re coming from! Our typical program budgets allow for a simple 3 months of media+data fee allocation, so you can run some tests every quarter and refine your strategies, dial your ABM display spend up-and-down based on what you’d like to do next…..Questions? Drop us a note here.
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Why are voter ID laws so controversial? Assuming that state issued photo IDs are made easy to procure, then what's the problem?
The simplest place to start is that Voter ID laws have an impact on the outcome of an election. People who are engaged in society almost all have a legal form of ID, and they skew Republican compared to people who are living off the grid for any of several reasons, who generally skew Democratic. Though there have been exceptions, with 2008 being the best and most recent example, Republicans tend to be more likely to vote than Democrats. Even in states where there is no voter id law, this is an undisputed fact on the ground. It's an old not-joke that Republicans love to see bad weather on Election Day, because it makes a Republican win slightly more likely. Polls of all registered voters usually show Democrats two or even more percentage points ahead of where they appear if the poll is of likely voters.Republicans like democracy. The question is whether it is defined as rule by a majority of all citizens, or by a majority of those who cast a vote. Obviously what a Republican would like to see is that every eligible voter in the country would register, educate themselves, and come out and cast a Republican vote. Even if they could get away with it, which they plainly could not, Republicans do not want to win elections by manipulating the outcome. They have a partisan motive to suppress turnout, and when they've been found guilty of doing that, they often end up literally behind bars. Republicans obviously do not have a partisan motive to increase general turnout.It would seem that both parties could agree on any system that allows every voter an equal opportunity to cast a legal vote. But there is no such system. The Republican will say that we have a system that is easy enough, and makes it possible for anybody who wants to do so to cast a vote. The Democrat will say that low turnout is proof that it wasn't easy enough. When it comes to balancing expense versus achieving universal voting, Republicans have a political motive to remove obvious obstacles and then let the people who want to vote cast their votes. It is equally partisan to suggest an extreme on the other end; we could conduct elections much more like the way we do a census; we could hire millions of people to go to their houses and collect their opinion, whether they had any interest in providing it or not. It would come closer to the ideal of democracy.We spend money running elections. We could install more voting machines in more voting locations, and boost turnout slightly. The cost would be high. At some point surely even someone who is dedicated to the notion that every citizen should vote will perceive a crossover point at which collecting more votes is not worth the cost. But it seems inevitable that a small government party will come into conflict on this issue when debating with a party that will directly benefit from more spending.With no voter id law whatsoever, it's harder to vote if you're poor. It is also harder to eat well and harder to get a good education and harder to get to work. All are rights that we want to work very hard to guarantee to every American. But we can't make it equally easy for poor people to do much of anything - your life isn't equal to prosperous citizens when you don't have any money. As of today, almost all Americans can request an absentee ballot by telephone, fill it out, mail it in, and have their vote counted. I am unaware of laws that require forms of ID that are expensive to obtain. I would like to learn more. It is my understanding that voter id laws include provisions to make the process of obtaining an ID no more difficult than voting itself.And a word about racism follows.A hundred years ago in many areas of this country you could legally discriminate on the basis of color. (Obviously you could do that much more recently, as well: I myself went to a legally all-white school as a first grader. I am that old.) Later, you could charge a poll tax. As a shameful but interesting bit of ephemera from the elections of years past, I have a poll tax receipt signed by my grandfather in 1932. The poll tax was $1.00, and that was a sufficiently high fee to prevent most African Americans from voting. The question now is whether the cost of an ID card is high enough that it prevents many minorities from casting a vote. Because of a legacy of centuries of racial discrimination, anything that impacts the poor impacts a higher percentage of minorities than whites. However, in any given income bracket, whites make up the majority. A policy that adversely affects the poor affects more white people than black people. This math isn't difficult, but it means that disproportionate impacts on African Americans are also primarily visited upon whites. If I had a political strategy that called for reducing black votes and getting white votes, a poll tax (or any poverty-driven mechanism) would be illogical in the extreme. Those who try to make a case that Republicans are in favor of laws that do not maximize the turnout of poor voters have an argument, because more government money could pay for more mechanisms to gather votes. Those who try to make an argument that Republicans are in favor of laws that are aimed at hurting minorities are at best mistaken, completely and utterly. If they have signNowed this conclusion without thinking through the math, they are expressing a valid concern that has to be discussed and addressed. If they are saying that the voter id laws are racially motivated even though they understand the math, and are merely asserting this accusation because it is damaging to the Republican Party, they are engaging in a common form of partisan politicking. In this case, it strikes me as being far out of bounds, both because it ascribes completely unacceptable moral qualities to Republicans with no evidence, and because it serves to shed heat on the discussion instead of light. It is demagoguery, and I condemn it in the strongest terms I know how to express politely.
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