Unlock the Power of the Uber Bill Format for Marketing

Uber bill format for Marketing

introducing super pumped the battle for uber book summary uber's growth was fueled by obsessive product focus broken rules growth at all costs and minimal bureaucracy however the same traits eventually proved to be bottlenecks and uber's transition from a scrappy startup into one of the world's largest and most influential companies within a year uber lost nearly 20 billion dollars in valuation and faced half a dozen federal investigations learn how uber broke the law developed a product that has not been banned and dominated the transportation industry ux book summary of super pumped the battle for uber includes the top 20 insights of the book a 4 000 word summary with diagrams and a 30 minute audio version in this video we cover the top five insights for the rest of the material visit uxec.com insight number one kickstart demand for both sides of your marketplace to create rapid growth uber perfected a playbook to launch the service in any city worldwide at a rapid pace an uber city launcher from headquarters would parachute into the city flood craigslist with driver ads that offer hundreds of dollars in bonuses and free rides to customers this strategy to kickstart demand on the two-sided marketplace was expensive but it turbocharged growth once demand picked up uber hired a local city manager to manage operations in the city insight number two while it's not a good idea for everyone if you don't fear regulation you can often beat it at least for a little while uber's dna was designed to evade the law and fight regulators who wanted to shut the service down in every city uber's employees and drivers face threats from law enforcement and local taxi unions uber urged drivers to stay on the road even if they got ticketed the company would bear all costs to kalanick uber ceo finds the tickets were just the cost of the business insight number three outgrow your critics uber's strategy to blindside transportation regulators was to outpace them when uber entered a new city it moved so fast that before regulators could respond it would be too late with thousands of ubers already active in the city insight number four companies that inspire loyalty can rally users to fight for their cause when new york's mayor bill de blasio threatened to cap the number of cars on the road the app showed its users a screen titled de blasio's uber with few cabs and wait times of 30 minutes ubers could send an email to the mayor and city council with one single click by 2015 over half a million drivers and users in america had signed petitions to support uber insight number five empower every employee to be a mini founder kalanick demanded ownership from his employees offered significant autonomy and complete support city managers could spend millions in driver and writer incentives without permission from headquarters as long as they met growth targets uber's approach worked because city managers understood local people and institutions better than anyone at headquarters thank you so much for watching for the full summary of the book and hundreds of others click the link in the description and don't forget to subscribe for more business resources and frameworks