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start our record button so our programs include our family business alliance where we have a memberships a membership program where we do everything from coaching to consulting to exposing him to a wonderful wonderful programs we have student programs where we're encouraging entrepreneurship at fairly dickinson university and in high schools veterans launching ventures program for veterans we'll talk about in a second in articles research and policy um really becoming one of the leading voices for entrepreneurship we do a lot of strategic planning with the organizations and and focusing a lot more on urban businesses who are really struggling because of the pandemic and everything from leadership sales and diversity training we're going to be working with the jackie larea and some others to do some exciting things in the certification programs so we wouldn't exist without uh our major sponsors td bank charitable foundation has been a wonderful sponsor uh provident bank as well and the commerce and industry association of new jersey and uh second i'm gonna uh promote uh tony rousseau to panelists i think he's gonna join us for uh for some of our session the president and uh the president of the commerce and industry association of new jersey we also have are very proud to have created something called family business week where the fourth week in october we're encouraging really everyone in the world to support a local family business for more information about this it's called familybusinessweek.com now we want people to support family businesses throughout the year but we give them special oh yeah hi everybody i'm marion james and my business is is coaching professional coaching i'm here in basking ridge new jersey and i'm really excited to be here today because i got to hear already brad's really compelling story about humanism and as a coach i mean that enters into basically everything i do almost every conversation i have with those i coach especially in the area of medium and small sized businesses as well as corporations so it's kind of like a common bond and element underneath so much of our success so i my background is in learning and talent development i'm a lifelong learner an educator and i'm really excited to be able to share some insights around what brad's going to share but his story is so compelling it kind of says it all so i'm just really excited to be here and thank you for having me thanks man um i just want to start by i'm thanking the whole fdu team i have been watching these webinars for the last few months and after working with the team this week to prepare for this one it has been a pleasure and i just wanted to take a moment to say that just because um it's a lot of quality and a lot of information over a long period of time and i think we all look forward to them on fridays so that being said my name is brad ruder and design and construction is um our business i grew up in new jersey went to purdue university and pursued construction and design on a large corporate level for many years until i decided to start my own firm brag core with humanism as the driving force i sort of had this um yearning desire to combine what i love almost more than anything design and construction um into people and really impacting their lives and using the tools that you know i was educated on and i feel impacts almost everyone's life so today's topic is humanism in business and i think in general we want to talk about three general topics um the quote you see from um maya angelou was chosen by fdu but extremely poignant for our discussion today and as a definition of humanism i just want to take uh you know a moment to sort of define what we consider humanism which is simply prioritizing people's needs over your products or services and using those priorities to make all your decisions and not only in certain aspects of your business but in all aspects of your business um you know it's it's it seems straightforward and we'll break it down into the three categories where you know how does humanism affect your mission statement your products and services as an organization how do you attract the staff and vendors and suppliers and maintain the culture of your organization to keep humanism at the forefront and how do you support and give back to your local community or any special interests so we'll sort of break up the the webinar into those three areas and we can start with how does humanism impact your mission products and services um so for starters humanism as far as whatever business one has they're either operating or owning if people are your driving force then all businesses can be impacted by humanism you don't have to be a doctor you don't have to sell medical supplies to have a humanistic business clearly being in construction that for most in the public eye that's the antithesis of humanism um and we'll get to how we sort of infuse it into our you know construction lives um so all companies all industries all facets of our lives are affected by humanism and why why do we even have these businesses whether it's a small business a large business money is something that everyone runs their business for um but it's also the gratification knowing peers and other business owners i think we all know how much time and effort and energy um whether it's a family business or just a small business how much of one's life goes into these businesses and gratification and satisfaction are clearly um i personally think the largest trophy at the end of that journey um coupled with coupled with the money but i wanted to say both of those things because as we go through how humanism impacts our businesses some people are entering into this webinar wondering how it's going to affect their bottom line and maybe they don't understand how humanism not only is personal gratifying and helps you you and your staff grow as individuals but how it does affect your bottom line and people sometimes immediately think that it's the opposite of that the more humanistic you are um you know somehow that negatively and you know impacts your bottom line so how do you get how do you get started on becoming a humanistic organization and for starters and this is you know one of the areas in speaking with mary in the last few days one of the areas of her expertise is you know clients are relationships that we have with our clients so knowing your clients well um and and addressing their needs is something that is paramount for us it it started off with just listening just really listening to our clients and understanding are they anxious are they nervous in our industry with construction it's generally an expensive endeavor emergency based something that disrupts one's life so we we come from a point of sitting with a client that's about to embark on something that's pretty extreme um and it's our job to create that peace of mind for them as we're as are moving forward so i don't know if marianne wanted to address some of the expectations versus experience or you know the anxious feelings that people have um during a process like this sure so it's it's probably not the first time you heard this know thy customer i think we all set out to do that we seek to do that and that's where the relationships are formed and really getting to know them but you know what i i could speak from just my experience there's there's the piece of the what do they want and no matter what our service or our specialty is whatever your family business does this is where we kind of form those connections a lot about well somebody might want some renovations or somebody might want a product that you sell or somebody might want coaching for me and within that they want some peace of mind so we immediately set out to try to connect with them around their want but what really were those strong connections where brat is taking us i believe is into how they feel so we don't want to lose sight of how they feel in thinking about even beginning to renovate or beginning to work with us and our companies and having somebody especially now with cobit coming on site or engaging with them so there's feelings that come up like being anxious and being concerned so now we've got you know if we can connect around those emotions that's where those sustainable long-lasting relationships will be formed and that's where we'll talk more about this later but you know they have these expectations of us so that's pretty lofty as you all know being business owners so for them for us to try to create an experience in line with their expectations we have to understand who they are what they want but deeper what they need so um peace of mind since we since we've used that that term a few times we actually consider peace of mind a product a product that we produce with our clients and it's usually the first thing that we try to achieve assuming that everyone in whatever trade you are involved in construction or accounting you really need to listen and understand what they're saying but building trust is probably the most essential component of getting to that peace of mind um level and and trust is also the most important part of building any relationship i think personally but also in the business world that once we establish that trust and all those guards are down we can all actually perform our skill in our trade at a high level but but our first step is trying to get our clients to a trust word of mouth things of that nature help with that process but we take it on and and spend a lot of pre-construction in our universe we spend a lot of pre-construction time getting to know you know our clients and once we build that once we build that trust in order to follow through with that peace of mind you have to have the services and products that sort of substantiate that in our industry in designing construction we are a unique firm that we perform all aspects of our industry all the way from locating properties to designing properties for our clients to constructing properties for our client for building those properties maintaining them and then also helping people move afterwards and there was a conscious effort when we started this mission that we needed to have control of the entire process in order to guarantee that we could achieve that trust and that peace of mind it's a large endeavor no matter what your industry is but it is something that gives us the power and control and as a construction company and design company um you you rarely see um a company that provides the breadth of services that we do and we do it for a reason because it makes a business complicated but it also um ensures that that relationship is solid so some of the the products and services they work the same way our products need to vary to accommodate all of the needs of our clients whether they're um i guess our our most unique product is a membership that we developed which i don't think any other designer construction firm has that membership was started from the needs of our clients that wanted to get to a higher level of a relationship with us everyone has their accountant everyone has their lawyer on retainer but very few people commercial and residential clients of ours have a design and construction firm at their beck and call 24 7 for all of the services that we offer and we do that because it helps create that basis for an annual and long-term relationship through different seasons through different phases of their life through different needs these were all very important things to us to be able to provide so that we could develop a more personal relationship i can honestly say that half of our staff has either been invited to weddings for our clients birthday parties for our clients it's something that we have garage codes keys to people's places we we really become a part of people's lives and this works for commercial as well as residential and whether you're a ceo of a commercial facility or a facilities director that peace of mind can still be achieved you don't need to envision in your mind uh in our world at least a residential contractor that needs that but businesses need that too especially these days they need to know that this aspect of their life their construction and maintenance are taken care of um whether it's an office manager for a dentist's office that doesn't have to spend half of their time um running around and stressing about the leak in the roof when they know that they could pick up the phone and truly get one point of contact from us um so the membership is um a very special thing to our group because it really is innate to having a family-like environment with our clients most recently we developed a humanism and building specific division in our organization because the amount of people we had coming to us with a little bit more sensitive needs people with disabilities seniors people are being discharged from rehab centers we needed to we needed to expand um in listening to our clients and understanding what their needs were we needed to expand into having an entire division run now by a physical therapist that we hired um to specifically cater to that population so that they get extra special attention um versus you know some of the other construction projects that we're doing um kovit over the last year we have molded ourselves researched products were allowed into facilities that other people were not but that's no different than a snowstorm that knocks out the power from all of our clients so i'm giving these examples to show how you know our reaction from a design and construction standpoint is based on the needs expressed by all of our clients old young commercial residential and it makes for a complete relationship when i start to think of some of the life examples as i was going through all of these items i think that everyone who's running an organization that's trying to achieve this mission of humanism if you could yourself sit back with your team and have real life examples that you are experiencing as a group that are achieving this then you are on the right path you will know when people feel trustworthy you will know when people achieve their peace of mind they will they will not hesitate to share that with you or if you're astute enough you will feel that relationship grow um so if you're doing it right um your company will constantly be challenged which you know for me we enjoy as a team your company will constantly be challenged and evolving to meet the needs of your clients as as time or seasons go on so anything that you else wanted to add to just creating an organization pushed by humanism you know something that that keeps coming to mind and now that i've gotten the opportunity to meet you and we've talked through this and it just the humanism part it's it's a feeling you just mentioned the word feeling and uh it it just shines through from you and i can imagine how it shows up in your people but you also mentioned the word trust and what i've learned about trust is that it comes from listening and when you were mentioning about those meetings you have upfront with the people that you meet with you know that's i believe the first part of trust is just you must listen with care and listening with deep desire to want to understand their wants and needs so i think that's just so critical that you pointed that out and uh you know it's there's a there's a gentleman called simon sinek you may have heard of him and he wrote a book called start with why and he also has a ted talk and what simon says and this is kind of basic sales stuff we're all selling something probably here as a small business or a medium business but simon says not the game simon says but simon sinek says that you know there's everybody knows what you do so picture consensual circles what is on the outside everybody knows what you do they can go to your website they can speak to you speak to your customers people know how you do it they can also figure that out pretty easily but what they sometimes need to feel from you and hear from you and if this is the stuff that's not stated is why you do it and he asks the question you know why do you get up in the morning as a business owner as a leader and why should anybody care and o what i'm hearing from you brad is that caring component which builds that trust that you mentioned you know i guess i guess for me it was sort of a um it was it was a lucky moment in time that i that i took the opportunity to start my own business with those intentions i don't know i i can honestly say i don't know what it's like um and you do the coaching of an organization that maybe doesn't have these principles but wants to morph into something else i had the um i guess luxury of starting a company from scratch knowing that that was really my intention so i was able to build from there i would imagine that morphing a company that doesn't currently exist that way has some additional challenges that you know it does a little bit more difficult that i would not be able to do um but you know again my my my path was pretty specific right and it just real quickly so the difference is that a lot of companies that i work with they have a lot of values and i love that companies have values but guess where they are they're on the wall sometimes they're beautiful colors but what i don't see is the how do you get them into the hearts and minds of the people so just because and the only way to do that is to emulate behaviors so brad you and your people emulating those behaviors those engaging behaviors that people want to be a part of you know that's how you're building your community as i see it you know keep it mentioned the word community uh you know it's you can't just have them on paper so that's kind of a challenge for everybody here today you know how do we get that across i think that's also a perfect segue to the next bullet point which is you know how do you attract it's wonderful if you're an owner of a company but i think we all know as business owners that we are nothing without our support staff without our team members um i can't really do a lot of construction all on my own so um you know how do you attract develop maintain and inspire humanism within your organization and your staff to be able to complete all these things that we just finished talking about so you know as far as attracting and hiring there's of course the regular part of any business where you it's a numbers game and you know of just finding the right person having the right criteria and that's pretty traditional but when it comes to humanism i find that when our when people are coming here for an interview i make a concerted effort for them to meet a handful of people that are here and to emphasize our team unity which if you truly have it you do not need to talk about it very often there's very few people that leave our environment without wanting to even just hang out with someone and have a beer i mean the personal relationships happen very quickly when you feel like you're walking into a family environment that's willing to embrace you and pull you in so as far as drawing the right people um if if if you walk the walk then um your organization you should show that off to potential employees you should be proud of of your accomplishments in the area of humanism and i find that most people um want to be a part of this experience they just don't know how or don't have the right conduit or environment to you know to work in but we take humanism in the in the attracting and hiring people in all of our facets and and it transcends into this this area i mean there are some other pieces i think when you think about your employees and retaining them that flexible work schedule especially today these are things that we do not have large paragraphs in our policies and procedures manual you have to be home at four o'clock to pick up your kids that's your life we care about your life so go home at four o'clock every day we we infuse all of those more um i guess more generic things um but they're all very important um but i do find that when people see our family-like support system and give examples of our humanistic endeavors that's enough to want to draw the right people in the wrong people are not interested in those things they generally want to not be at the forefront or part of a team so it scares them away a lot of the times to develop and maintain if you want to go to the next slide once you have those employees and that staff in place i guess the um just go one just go one more after this let's see if we're getting into the employee part of it so develop and maintaining those employees i couldn't think of anything else when i when i went across this topic other than team effort as basic as that sounds um there's nothing like working with a team and i sort of chose these photos to indicate these are all very high achieving victorious individuals and if you can't see or feel the difference in the photos and how it resonates that as a team succeeding versus an individual it's just i mean a picture's worth a thousand words and and somehow this creeped into the slides because it was unavoidable for me to want to talk about um teamwork because that is at the heart and soul of our developmental um you know systems that we have in place um that everyone's equally important construction is very conducive to a process like environment and we like to say all the time that you know without everything we have nothing here because uh you know you can't half finish someone's house and give yourself credit for 50 it's it doesn't work that way in construction you need to be a hundred and ten percent done for people to truly you know enjoy your product in the end um i think teaching empathy is something that for new people who are engaged in our organization i think it's important to it's not it's not natural for a lot of people maybe they didn't grow up in that type of environment maybe they feel too vulnerable whatever it is um you need to teach empathy and how it impacts our clients and how it impacts our company and how it impacts you personally um and allows you to have that trust we were talking about before um it's it's it's a great it's a great thing that unfortunately you have to actually teach that to people sometimes um i think mentoring is a very big um part of how we grow people here within because we set some fine examples our employees do not even myself there are employees here that set such an example that if there's someone new that comes on board and they have that team-like feeling no one wants to fail the team nobody wants to fail the team and it is um it's motivational for them um but when it comes to true motivation inspiring after you attract the employee have your you know development and maintaining them i found there's one thing that is 100 guaranteed to inspire one's employees which is gratification expressed by our clientele you know our our construction staff in the field is not used to getting hand written letters by clients that come to our office on a daily or weekly basis appreciating their efforts when you see in an employee's face and we stand up in a group and we share appreciation from a client that's about enough of an inspiration as any human being needs to be appreciated um seems to be we don't have to do anything we've already done all the work and and it's it's our clients feedback that generally you know continues the inspiration for our clients we have uh are at that particular point in time when when they are saying things um it's not always about the quality of work that's being put in place it's the fact that a carpenter foreman of ours saw a grandmother that look looking was a little ill and decided to take it upon himself to talk to the family and call 9-1-1 and have an ambulance it's taking groceries out of someone's car if you happen to be walking out to your van and bringing that up it's you know it's all of those things that help us to stand out and as much as people appreciate our construction and design acumen it is um a list an endless list of those other examples that resonate with our clients for a very very very long time um and not how nice our crown molding looks on the kitchen which is important but it's it's not what's the what what sends the waves through our staff and um gets people to tell their neighbor about us or gets another business to sign up with our membership um so that's you know employees in general i don't know if you want to go back to the um the slide marion on the customer service versus customer experience to sort of wrap up this topic yeah so you know what that you must have said that word inspiring inspiration inspire i don't know if anybody else picked up on that you said it numerous times and i think it just sounds like such a differentiator i work with a lot of leaders and when you talked about trust before if you can just not cultivate trust people talk about cultivate trust listen better ask better questions things like that but imagine like inspiring leadership like that's a whole nother level and when i hear that word inspire it just jumps out at me because now i can kind of share in your vision of how your people feel coming to work you know and how your customers feel as a result of what it is that they're carrying not only with them not the tools to do the job but but deep within them to make the experience better when when you are the creator and owner of a company and you spend very very little time after you know fast forward the 12 years that we've been in business i can't even tell you how little time i spend talking to my clients about these my not my clients my employees sorry about these particular topics it it's not something i need to infuse in them there is a if you follow through with all of these things that we're talking about um people will grab that baton and run with it on their own i don't need to tell employees that have been here for a year that they need to be empathetic i don't need to tell people what it's like to take the extra step for a client because you know they're having a rough day and you know what uh they're getting ready for school and why don't you wait in your van for a half an hour and let them do what they're doing in the house and go in i don't need to say any of those things and it makes me proud to not have to focus in on those issues for people that are here there are times like a i guess as a as a proud parent would almost feel sometimes i just step back and i just watch everything sort of unfold and i do not have to worry about a client being unhappy about one of my employees and that's and that's special that's probably why i use the i use word inspire lock because no it's very powerful well i hear it in your voice just as you're getting all excited talking about it so you know for those for those uh people in the audience who either have a company of their own and they're trying to reach that level of inspiration or they feel they already are or they're working for somebody else and they're trying to instill those same kind of values so there's three things that you're seeing on here you know the customer service again people usually know why they're hired they know what their jobs are i hope they know uh sometimes if they don't we need to make sure they do the customer experience is again you know it's not always the expectation that they're going to go out and and get to know the customer and make them feel good about the interaction but for in order for total customer engagement to be in place they have to start considering these things and again it begins by listening better it begins by just you know one act of kindness that i'm hearing and for them to be engaged um you know we need to understand their expectations if we don't understand the expectations overall by asking a question you know okay so i'm going to be doing a home improvement what are your feelings about that or what are your thoughts about that things like that just simple questions to let them know at least you care when you step foot on the property so the engagement's super super important it has to balance out with the experience and uh you know if just a simple tool if you haven't had the time or things are changing right now because through covid your customers in that experience area are really nervous and anxious i'd imagine maybe even coming on site so you know i i do to my business i have customer personas where i'll take three sample customers and then i'll just kind of blow out and there's templates for this you can find them online if you google them who is this person that i'm serving is it an older citizen in a home you know what are their fears what are their anxieties what are the previous like like to just really get to know them on a deeper level and then prepare yourself to go interact with that person that's a tool that you can bring back and utilize to try to get to know your customers better i guess you just reminded me of covid and trust and all these things we're talking about just a funny story from kovid one of our most um i hope this comes across well one of our most timid quiet um employees not normally the person that is in the middle of any sort of um you know interesting things unfolding we were at a particular client's house um completing a renovation that they needed and um this was at a time where her teenage daughters were home on a regular basis with school being all over the place um schedule wise and we were literally the only people that she allowed into her house you know there was no delivery people no family members but with us we were allowed to be in this house so we left one of our one of our form in there this quiet person who speaks very very little who's the sweetest man i ever want to meet um he was given specific direction one of the girls was at school and one of the girls was upstairs and he was told as the person in the house no one is to come into this house if the doorbell rings their teenage daughter's upstairs and no one is allowed to come into the house needless to say the doorbell rings of course now we have to entertain this this scenario it happened to be the other daughter with the babysitter as directed properly and standing by his word he didn't know the other daughter or these people for that matter and would not let them into the house so after about a half hour of them pleading to let them in the house i get a call from my client hysterically laughing saying i know you're not on site and i can't tell you how much we appreciate your employees dedication to our wishes but can you please let my daughter into the house so that she could finish her homework and the lady that she's with is the babysitter but it's just an example of you know focusing truly on a request in this case a need from a client that um this particular individual took very seriously during a very sensitive time and did not veer off course and um it ended up being a wonderful laughing story for a while amongst the family but it was um it was something that made me proud it ties back into how we ended before i i don't even know if i can express how proud that although we made fun of him for a while it was kind of entertaining in-house i do have to say i could not have been any prouder of an employee to know that they trusted us with their family members and no matter what seemed logical or illogical he stuck true to what we needed and and those are the kind of experiences that i could list on a daily basis and on a weekly basis i did want to touch base on one other piece that you were saying about um with this customer engagement because customer engagement for our universe can be anywhere from a board meeting um with um buying parties or a married couple and surprise surprise married couples do not always agree on the way a renovation or a project should unfold so there is a psychology component of this customer engagement where it's it's rarely a one-on-one and sometimes as amplified as a married couple all the way to a board meeting so um i just wanted to sort of add in how wide that spreads when you're sitting with an entire family from kids to grandparents or in a huge organization trying to guide them in the path that works best for them you are all of a sudden pulled into an environment where you are the peacemaker you are the you know solution maker and all you want to do is tell them what they should be doing construction-wise and this facet o it becomes much much more important yeah mary can you can you hear me yes so i i apologize my computer died my hard drive died completely so i'm on my ipad now so uh of all the times to do that so i apologize you folks have been doing a great great job so you've been asking a lot of questions so if you don't mind i'm going to ask you some questions so you are an expert coach you are certified at what level as a coach pcc which is the second level coaching so you work with a number of business leaders and others and so and brad is is unique why don't you say what advice you know you folks have been doing what advice do you have for our audience our small business leaders our family business folks what do you what do you say to them well i uh you want me to go i actually have a few i actually was thinking about this because i know you and i know you were going to ask something like that so you know i'm thinking you know i always as a coach like to challenge the people i'm working with so now that we've come to all these insights and everything and we've got all this we've been talking about all these great things like customer care and inspiration and brad's story what are you going to go back and do about it so the things that i'm i'm asking you and some of you can put it in the chat box before you leave because if you type it out it means commitment but you know what can you do like right now to really make a difference to really be more human something that brad's taught us to demonstrate humanism and then you know challenge yourself and your employees you know to to perform maybe one human act in everything they do so i consider the customer journey there's touch points and it begins from the minute they become aware of us maybe even through word of mouth or an ad to the time that we hopefully sustain them and maintain them as a customer so in each touch point that you have and your employees have you know how can you incorporate just one human element and leave it up to people they can do it themselves and the other thing that cam comes up to mind when i'm hearing you you speak brad is recognizing humanness in one another and calling that out so you had we i think do you have another slide of recognition we i know we chatted about recognition but like you know when you go to reward your people it doesn't always have to be around performance it doesn't always have to be before they did so it's doing versus being they not only did what they were expected but they are being the kind of person that represents your organization in a human way so recognize them and call them out for being human and some of the things you observe that would be some things you could do i think when you go back if you really want to challenge yourself great great advice great advice do you have more slides we have one one more um uh there's one more after that there um i think i think one of the last general topics and obviously we could talk about anything afterwards one of our general topics was um you know your organization's community and special interests and i wanted to talk about this because we've sort of taken this i want to donate to a good cause to as we do in other areas of our company sort of to the nth degree and i think it's i think it's i think it's important for everyone to know that back to my original statement when we started saying that there's two reasons um to run a business is gratification satisfaction and money obviously and i think that when when you dive into your community and special interests both of those things are addressed tenfold and the way we approach it is we dive deep into personal interest business interests community interests you see my university up there we talk to our employees about what's important to them we really have no limits as we we sort of treat it if you're a financial person as our financial portfolio this is our community giving portfolio to a certain degree um and we just take a lot of pride in it and we have developed some amazing relationships because of it clearly it opens up doors from a business standpoint and it obviously makes one feel good when they are supporting and and working with a cause now the next level after that is um i i guess in the challenge if i was if i was a coach i would say try to push yourselves to doing more than just writing a check which i am by no means saying that that is not a wonderful wonderful thing but um if you see on the left side of the screen um we sort of took the concept of giving to the next level and i created a non-profit called senior source which is a space in the shops at riverside mall it's a free lounge for seniors with free classes and it's a very very special place but i'm using it as a prime example of you know it doesn't just have to be a check and there are many things that people can do and i found that if you do have the time or the luxury to do so when you get hands on in the causes that are important to you whatever you would have experienced by writing a check you will you will experience you know immensely um by being involved and you get to meet a level yep tenfold tenfold by doing that the so so let me ask both of you do you i mean this is an amazing story and do we know can you cite any other companies that are that are similar brad or marion that are that are kind of putting people first that are that have this humanistic approach to to their business surely not in my industry that is and as much as i love my industry we are not known for humanism not part of our our industry so um you know not just not to start the way we approach it humanistically but i think that the fact that we've morphed our products and services around that makes us extremely unique in that regard so yeah so marian do you know of any other any other companies you know i have to say that all the organizations i of all sizes have had to pivot just by having their people and zoom and not having them in the office and they've all some of them have done great jobs about reaching out and it's a manager's job now to have physically call or speak to someone but what i'm really impressed with is this past week i i have been working uh through an extension to rutgers corporate outreach and we have this with some big pharma companies uh and some of them are intertwined and all under the same umbrella and we we scoped out all this leadership training it's supposed to kick off next week and change management and everything else and they just decided and this two pharma companies actually now that the vaccine's out first they thought they trained their people they're not even doing that this is a huge thing they pulled all the training because they want to they literally in their words want to focus on their people and where they're at because now that all the vaccines are released they just need to give them a break and so i thought that was really humanistic coming from pharma companies that you know so easy to get lost in the in the machine dale you made me think of something along that along that yeah which is that um for your vantage point of all of these businesses and what businesses are humanistic i don't know why it popped into my head but you know all businesses seem to focus when it comes to the marketing phase of a business all of these tools of focusing on clients needs and whatnot seem to be very prevalent in almost every organization or every good marketing department but for some reason the same passion for humanism doesn't tend to follow through in the operations delivery and follow-up part of a business but you know as part of marketing you are focusing in on what people need and trying to develop a product which is any good marketing company but i'm not exactly sure why people don't take it through the other phases of what one's business is yeah it's scary isn't it it's a little scary i mean you know people in the audience may be sitting here saying this is fantastic but they've been doing this you brad's been doing it for a long time marian what do you think we could probably stop sharing the slides too yeah i think i will stop sharing the slides well you know what just something that was thinking as you were both talking is that and i see it happening is that um as employers and as business owners we have to it has to start with us and our employees if humanism isn't there it's really hard to say to people reach out to your customers more be more human you know you go out and uh find a touch point be just put a human element in if we're not listening to them because they're anxious because of the coveted or because they have challenges at home or maybe they even lost somebody we have to have to create a culture where humanism is at the base of it before you even think about doing it with your customers and i think that's what i hear brad you've done yes for [Music] the sure without the um without the people behind you and it's and it's sort of an all-in process i think that people consider and i don't know what the distinction is between doing something nice or having a humanistic organization i think that there's a lot of people that do nice things along the way or take moments to you know hold open a door and do that but i think when it comes to the business world um and making it a successful part because let's face it our businesses need to make money for us to even be able to continue being humanistic so it's not something to avoid and i think that um you need to be all in you need to be all in if this is something that you want to do something then you just want to be nice people every once in a while if you want to convert your business based on humanistic values you need to be all in employees clients how you communicate from marketing all the way through delivery of product and all the above so we had a anita rivers who's at fairly dickinson university had written in she wants the contact information for both of you so can you share your contact information so the audience can can reach out to you and learn your secrets yeah what happened to those slides the uh well well just give your website just give your website well you know there was a quote in here that i was going to say that being humanistic was um the most beneficial part of being humanistic is when people aren't watching or having any expectations so marion i've decided we're not going to share information because we're doing this purely on a humanistic basis and i love that brad way to pivot and we don't need to share access yeah i'll put my well actually can i type i'll type mine in the chat but it's it's it's you can reach me at marion with an a-n-m-a-r-i-a-n at ignite growth academy dot com i believe that was also sent out with um you know it's on it appears somewhere on the bio for here and you can also the other best way to reach me is on linkedin at marion james with j a n as a nancy e s i love to connect and i'm going to put it in here for you and i think that i just saw something from susan that she's going to share all the contact information but i can give my uh my email address is be reuter r-u-d-e-r at brad hyphen core c-o-r-e dot com and you could always check out our website too at www.bradcore.com well it's it's wonderful because i think people are going to want to say brad well how do you do it where do i start what's your advice and so i think you know it's really it's really wonderful and it's amazing it's amazing how our shows about humanism and and caring you know seem to get get really good sized audiences and and i i do coaching and marian does coaching and she and i were talking before the show about there's more interest in coaching than i've seen in a long time so i think that people are trending because of of the pandemic that that they really are doing things because we've been suffering and we've been struggling so i think this is the it's the right thing to do but it's the right time to do it so i don't know marion you want to say something well yeah absolutely because dale what i'm finding and coaching it's a great time to be a coach because not just because you can get out there and build your business and make some money because you really can truly help and um when it comes to coaching so people who want to do what brad's done and emulate what brad's done and you're really well intentioned that word comes up a lot sometimes it's just really hard to get it done so that's where the coach comes in is helping turn that motivation lighting that spark and just helping you figure out you know how to embed that in your organization no the uh so so brad you started a trend you're way ahead of the game you knew the pandemic was coming and you you became you know a people person long before that you know what we were joking about it before the webinar started and honestly i spent you know the last couple of days looking at this for the webinar and i forgot how humanistic we really are i really you know you get you just operate a certain way and it was actually really um i don't know it was a very extremely fulfilling couple of days in looking at this information and reevaluating being forced to re-evaluate who we are and i was um pleasantly surprised i was uh pretty happy happy with the results the uh now let's get a little personal as as we get towards the end i mean relationships outside of work i mean is this does this carry over does this make life outside of work that much better i i from for i could speak from my organization and i could stand up everyone in a room and we would all have the same exact answer there is no distinction between work and and how our relationships develop and work versus personal we spend a lot of hours together we work together and i make a concern whether it's a trip down the shore every summer together or whether it's dinners together or it's mingling our field staff with our people in senior source and so on and so forth um it is amazing what goes on on a personal level meaning the the connections and the trust and the caring let's put it this way if someone had a personal issue in their life um going on in my organization one of the first calls outside of their immediate family would be another employee in this company and there isn't one person here that wouldn't be at their beck and call 24 7. it's a very it's a very special thing that i feel lucky sometimes this is not something that i feel like is so planned um or maybe part of it is but i am lucky to have a group of people that care about each other on every single level and so now what about the community local program sports i know you do some supporting of that and other things and um you know that that's part of this isn't it for sure i mean let's put it this way we you know in in as far as local community organizations more so than some of the you know things outside of the area i have me at minimum bare minimum i have met some fantastically brilliant caring amazing people and honestly i mean the two of you guys on the screen right now are part of that i mean my relationship with your teen dale has been developing ever since a year ago and it's going to continue forever and i feel like there's so much more and that's all because we cared about some organization or um event you know locally and i think that uh bergen county has a lot of really savvy places and um amazing people that you don't have to go much further i guess than than here to be stimulated by another organization and and you know i i write a lot about influence and and so just this positivity is is is influencing other people to be more positive so it becomes becomes contagious so so marion is a coach you want to talk about that well yeah first of all with humanism i don't know how you could turn it on and off and and to tie into your contagion you want to have that if you're living and you're incorporating that into who you are it's how you show up and your behaviors it always comes down to me behaviors as a coach i'm always saying well you can't but behavior is going to indicate where you're at and how you show up and um so when it comes down to the humanism part of it you know you just have to demonstrate human behaviors over and over and over and be positive and confident so what i hear in brad's voice is confi ence he's not just talking and sharing his story like he's so immersed in it and there's a lot of emotion in that seriously and so you know if you can demonstrate it over and over again and that positivity it just you don't have to just the way you show up is enough but you can't turn it on and off it's who you are it becomes your fiber your reason for being amazing how contagious being happy is crap people just as the most simplest statement i could make you just be happy around other people and i guarantee you the other fifty percent of the room automatically is going to become happy and maybe the other half you have to work on a little bit but it's contagious in and of itself especially during times like this yeah have you tried the game i i'm in new york city all the time and i do play the game of smiling at somebody and seeing them smile back because you know because you know they often say the only people smiling in new york city are the crazy people but we want to change that so but just by smiling at somebody you see that they respond and they smile and and it and it it it really really helps and again i know you brad you described it earlier you defined humanism earlier now i just want to make sure again this humanism is not a religious thing has nothing to do with religion has to do with how we behave as human beings and and i think it's it's really very very powerful i know my my my dad who passed away in september and my mom that they've always been the most positive people and i you know be a little my mom who's here has uh has alzheimer's and so um and so i know other people then they say you know when you have alzheimer's sometimes your personality comes out and you're not you're not nice but my mom is so pleasant and so grateful and so thank you that this humanism is about who she is at her core and it's it's wonderful and so i'm blessed you know i'm really truly blessed to to have parents like that so as we get near the end final comments either either marion brad what are your final thoughts i guess um my final thought i guess in the spirit of being helpful to the people that were around is i'll just go back to what i was just saying that this is not a subject that you have someone come in and do a presentation on humanism so you have a room full of people checking it off because your human resources department wants you to tell people to say thank you on a regular basis this is not what this webinar was about this webinar is about starting with yourself starting with your next director of operations starting with every employee every vendor and being fully vested because i i just truly don't think that anyone will reap the benefits that i had on doing it sort of part of the way and again that distinction between just being nice and humanism to me that's my definition it's really taking taking the niceness and being completely enveloped in it so i would recommend that if you want to change your company look at yourself first and make sure that you trickle down that same vibe you know with everyone else and that's the way you'll succeed with it and before we marry and i you know i i want to echo that this is just the start this is really just a kickoff uh some of you have been living it some people online are are living it already but but hopefully and that's why they watch your number they want to say well how do we begin this process and how long does it take to really make it become part of part of you so uh marion do you have any final comments you know my thoughts are just that it's always make it about them which i think we all know that we all do that whether it's your employees your customers your family today's world you'll reach out and help somebody but you know if you can make it about them the other thing is just give yourself and the people around you the freedom to be human just give them the freedom because you know a lot of times we we say it's it's like lip service give yourself and your people and everybody around you the freedom to be human and appreciate them for who they are that's wonderfully wonderfully said but just want to thank you know brad and marion thank you so much again i apologize to you and the audience my hard drive is his dad actually uh called the place and between said you know order me a new uh uh surface so uh i'm getting a new surface but uh but thank you this is this is great and did a good job carrying it on so i thank everybody for attending we had a great audience today and we will see you next week so take care thank you thank you dale bye everybody