What are the best SEO off page techniques in 2017?

Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques we can get visibility in search engines. But only off-page SEO techniques will help improve your website position in SERP. Take a look at the list of top 10 best off-page SEO techniques now in trend.1. Social Media Engagement :- A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Social media presence will help grow your business and also help you get more back links.Some Popular Top SitesLog In or Sign UpTwitter. It's what's happening.PinterestLog In or Sign UpCollections - Google+2. Social Bookmarking Sites :- Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.Some Popular Top SitesStumbleUponDigg - What the Internet is talking about right nowthe front page of the internetNews for nerds, stuff that mattersNewsvine - Get Smarter HereMetaFilter | Community Weblogfolkd.com - social bookmarkingBibSonomy3. Forum Submission :- Participate in search forums which are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of Do-Follow forums.Some Popular Top SitesFlickr: The Help ForumCommunity | The U.S. Small Business Administration | SBA.govhttp://www.forums.mysql.comLatest Topics · bbPress.orgAddThis Academy - Become a Better Online MarketerChronicle Forumshttp://www.forums.cnet.comhttp://www.flagcounter.boardhost...Forums4. Blog Directory Submission :- Directory Submission is constantly working to build quality back links. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.Some Popular Top Sites1Abc Directory9Sites.net Web DirectoryA1WebDirectory.orgAlways And Forever 14 DirectoryBusiness DirectoryAdd Free Web DirectoryADD URL :: Submit URLA List SitesWeb DirectoryBusiness Internet DirectoryWeb DirectoryBest Business Directoryhttp://www.bizzdirectory.comBlogarama - #1 Blog directory5. Article Submission :- Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.Some Popular Top Siteshttp://www.articleslash.net/Article Kit - Free Articles| Your source for quality articles, helpful information and advice. We publish original articles with dofollow backlinks. Sign up for free.Article Directoryhttp://www.123articleonline.com/Submit Quality Original Articles - ArticleStars.ComArticle Dashboard Directory | Submit Articles | Search Find Free Content | Author SubmissionSubmit Your Contents and Get Massive ExposureUber Articles6. Question and Answer :- One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.Some Popular Top Siteshttps://www.quora.com/http://askville.amazon.com/Ask Questions, Get Free AnswerseHow | How to Videos, Articles & More - Discover the expert in you.7. Video Submission :- If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.Some Popular Top Siteshttp://Http://www.Vimeo.Comhttp://Http://www.Youtube.Comhttp://Http://www.Ustream.Tvhttp://Http://www.Dailymotion.Comhttp://Http://www.Blip.Tvhttp://Http://www.Video.Aol.Comhttp://Http://www.Video.Yahoo.Comhttp://Http://www.Collegehumor.Com8. Image Submission :- Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.Some Popular Top SitesFlickr, a Yahoo companyInstagramMoving on from PicasaSign up | TumblrThe largest online art gallery and communityImgurMediaFirePhoto Books, Holiday Cards, Photo Cards, Birth Announcements, Photo PrintingFotolog - Share photos. Make friends. It's easy! - Fotolog9. Infographics Submission :- Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.Some Popular Top SitesInfographic Database: Share the Info, Love the GraphicInfographix DirectoryAll Infographics, Cool Information graphics, awesome info graphicsArtistic Infographics - Submit InfographicsBest Infographics - Infographics blog - Infographic finderBusiness 2 Community - Top Trends, News & Expert Analysis10. Document Sharing : -Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.Some Popular Top SitesDigital Publishing Platform for Magazines, Catalogs, and moreSlideShare.netScribd - Read books, audiobooks, and moreSecure File Sharing, Storage, and Collaboration | BoxCalaméo - Publishing Platform for Documents and MagazinesOnline file Storage - Document Management SoftwareOnline Calendar Sharing & Collaboration Tools

How much does an LMS system cost?

Justin Ferriman provided a great answer. I’m going to build on what he’s noted by speaking specifically to the costs associated with cloud-based LMS solutions.With a cloud-based or hosted LMS, the LMS vendor hosts the software on its remote server in the cloud. (In the cloud just means the service is internet based; the host’s server is stored in a safe, physical location.) Users within your organization and learners enter the program via an internet browser.As with similar SaaS offerings, you will be offered either a package-based, all-inclusive or metered pricing plan to use the LMS. If any updates are needed, your users can add new content via a web browser. This type of LMS permits you to customize and brand your content.If you are new to the LMS market and looking to build and grow a new program, I’m of the opinion that cloud-based is the way to go.Unlike an on-premises or custom-developed LMS that requires a lengthy development timeline, a hosted or cloud-based LMS stands ready to go from the first day. Reduced ramp time leads to quicker time to value.On to PricingA recent survey by Capterra found most companies had lowballed their expected LMS costs during the planning stage by an average of 59%.You can sidestep that trap by making sure you’re informed about the pros and cons of different pricing models when it comes to choosing an LMS.All Inclusive v. PackagedThe vast majority of cloud-based LMS vendors use one of these two approaches to pricing. Whether the features included in their pricing are packaged or all inclusive, the principle is the same: you estimate how many seats you’ll need each month, then pay a flat monthly fee for the software — no matter how many seats you actually use.All-inclusiveWith all inclusive pricing, the software company offers customers a single flat price for the entire list of services. This price may be presented as a set of tiers based on the number of seats the customer thinks they’ll use, or it may be presented as a custom proposal.Either way, the total LMS cost is presented without an itemized breakdown of individual features.The benefits of this model are that it’s simple to calculate for the company and simple to understand for the customer. You don’t have to know for certain ahead of time the specific features you will need. The downside is that you pay for features and seats you may never use.PackagedWith packaged pricing, the customer still pays a flat subscription fee, but they’re able to create their own custom package by choosing the features they think they’ll need.Most companies using a packaged pricing model will offer a base price for core features, then upsell customers on optional add-ons, such as e-commerce compatibility, white labeling and integrations. Some companies also charge an extra yearly fee for customer service.The benefit of the packaged model is you can choose the options best for your needs, rather than paying for bells and whistles that aren’t right for their company.The downside is that you are incentivized to choose fewer features than you may need in an attempt to save money and thereby minimize your own chances of using the LMS as effectively as possible.Hidden CostsMost LMS companies, regardless of their base pricing model, will also charge one-time or recurring fees not included in the base agreement. These hidden fees can take big chunks out of your budget if you’re not expecting them.Here are a few to look out for:Implementation/set-up fees: Most LMSs will have an implementation fee. With SchoolKeep, for example, the $750 onboarding fee includes all the support and training you need.Licensing fees: Some companies charge a yearly licensing fee that allows you to use the software, on top of the seat licenses or other fees you’re already paying.Design customization costs: Many LMSs advertise themselves as white label but really only permit some basic branding within their library of templates. True design customization that ensure your LMS learning portal matches your brand will cost more.Upgrade fees: If you need to upgrade your plan to add additional users — or downgrade if you need fewer seats — some companies will charge fees for that.Excessive use fees: It’s difficult to know exactly how many seats you’ll need at a given time. If you go over your plan, most LMS will charge an excessive use fee.Other hidden fees: When choosing an LMS, be sure to ask about these common fees that are easy to overlook — maintenance fees, mandatory training fees and customer service fees.Hope this helps!

What are the ETH 321 final exam guide and week assignments?

One and only website which I can say is best to score good marks in the exams is http://www.snaptutorial.com where you can find all the courses related to your exams.ETH 321 Week 1 Individual Assignment Laws and Ethics Paper (2 Papers)The purpose of this assignment is to differentiate between law and ethics, understand how both affect today's business environment, and identify the importance of alternative dispute resolution in business.Assignment StepsDevelop a 1,050-word summary contrasting law and ethics describing the following:·Describe how laws or regulations affect your past or curre...What is the best project management tool?I recommend monday.com, a powerful yet flexible project management tool for companies like yours. The tool currently supports thousands of users working on large-scale projects, making it simple for them to track and complete each phase in one visual place.The biggest challenges our use...

Is it possible that Allison Diezani stole all that money alone or is she just the fall guy for a group of people who stole the m

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What are the questions one can expect in a digital marketing interview?

Preparing for a Digital Marketing interview?Don’t know where to start?What questions would be coming your way?Well, here are some of the top digital marketing questions, that are most frequently asked during interviews.Here’s the complete list Of Digital Marketing Job Interview questions & answers for beginners, freshers & experienced.It covers all the topics Search Engine Optimization, Social Media Marketing, on page SEO, off page SEO, Google analytics, webmaster tool, etc.If you Read all the question you will definitely crack any of your digital marketing interviewsThis I Can guaranty you.So lets Start….1. Why did you feel like applying for this position in Digital Marketing?The manner in which you respond, the employer wishes to know about the business you worked in and what influenced you to apply here.The job role? The organization? The salary package? Or then again the location? On the off chance that it is the pay, please keep mum about it from the hiring manager as you will create a bad impression in this case.2. What attracted you to the Digital Marketing industry?With the help of this question, the interviewer actually needs to find out about your commitment to this industry and furthermore, what factors in you, make you unique and the best choice of a lot of candidates who are on the run.Stay honest with your response to this very question.Most importantly, here you have to state the reason you applied for this job. Is it the esteem of this industry that pulled you in? Or on the other hand, is it the high remuneration of the Digital Marketing professionals.Therefore, it becomes necessary that you portray your enthusiasm and complete commitment towards this industry.3. Explain the term Digital MarketingDigital Marketing a broad term is regarded as brand marketing strategies through the various online channels. It incorporates different methods and techniques such as SEO, SEM, Email marketing, Link building, PPC and so on.4. List out some of the top Digital Marketing toolsFollowing are some of the top Digital Marketing tools:+MozKeyword DiscoveryRankWatchGoogle AnalyticsStumbleUpon5. What do you mean by a responsive website?A site that is equipped for altering its layout as per the orientation and viewport size of the gadget. The content that is exhibited on the little screens and large screens seem same, however, with an alternate layout that offers an optimum ordeal over the display size.6. Can you describe the biggest challenge faced to date, in your Digital Marketing career?Here is a tricky one as they need to know how you manage the challenges. Prior to answering, think precisely and it is alright to answer which brought about a failure in the event that you have learned from it and how you could effectively execute later.On the off chance that you have an impact, making a story, attempt to persuade your future employer with this. Definitely, you will sail past the interview.7. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths8. Rate yourself in between 1 to 10 based on your Digital Marketing knowledgeEnsure neither to overestimate nor underestimate yourself. With the help of this question, the employer aims to learn in the event that you are familiar with your strengths and shortcomings as well. Do give a thought to what knowledge and skills you have and the scope of work you have to learnSearch Engine Optimization Interview Questions & Answers Guide1. What is Marketing?The action we need to take to sell our products/services/brands etc.2. What are the types of MarketingDigital MarketingTraditional Marketing3. What is Digital Marketing?Promoting your Products/services/brands with the help of digital media.Ex. Internet, Mobile, Search Engine, etc.4. What are the types of Digital Marketing?Inbound MarketingOutbound Marketing5. What is Inbound Marketing?Inbound marketing refers to marketing strategies that focus on attracting audiences to sell our products/brands/services.Ex. Website visits, Reviews, etc.6. What is Outbound Marketing?Outbound marketing refers to marketing strategies that push or force audiences to buy their products using traditional advertising methods.Ex. Television ads, Radio Ads.7. What are the Modules/Techniques of Digital Marketing (Inbound Marketing) ?Search Engine OptimizationSearch Engine MarketingSocial Media OptimizationSocial Media MarketingEmail Marketing8. What is a Search Engine?A search engine is a web-based software system which is developed to search and locate relevant information on the World Wide Web. Search engines generally answer the queries entered by the users and give them a list of search results.9. Name of a few Search EngineThe names of some search engines are –Google,Bing,Yahoo!,Baidu,DuckDuckGoYandex.10. What is Search Engine Optimization(SEO)?Search engine optimization is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting a higher position in search results.11. What are the types of SEO?On-Page SEOOFF-Page SEO12. What are the Techniques of SEO?White hat SEOBlack hat SEO13. What is White hat SEO?It is the practices of following Google algorithms to rank our website.14. What is Black hat SEO?Techniques that search engines do not approve and attempt to minimize the effect of these techniques are also known as spamdexing.15. What is mean by Crawler/Google Bot/ Spider?It is the software component that traverses the web to gather the information.16. What is Google Algorithms? Explain Each of them?Panda Algorithm– Its all related with Quality Content in your website.Penguin Algorithm – Its all related to Quality links in your website.Humming Bird Algorithm– It gives you fast and accurate result of your quires in the search engine.Pigeon Algorithm– Pigeon Update is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals.17. What is Keyword?A keyword is a search term or search query that is used to match with the query a person enters into a search engine to find specific information.18. Explain types of Keywords.Short tail keyword: 2,3 words per Keyword.For Ex. 1. Hotel in Pune2. Samsung mobile phoneLong tail keyword: 3,4 and more.For Ex. 1. Best veg-non veg hotel in Pune.2. Samsung mobile phones under 10000 rupees.19. Which are the best places to use the keywords?Keywords in the tag(s).Keywords in the .Keywords in the .Keywords in or other headline tags.Keywords in the keywords link tags.Keywords in alt tags.Keywords in comments tags.Keywords in the URL or website address.20. Which are the tools you used for keyword research?Keyword Planner ToolUbesuggestSpyfuK-metaAHREFSemrush21. Which tool did you use for analysis of competitor keyword research?Spy fuK-MetaUbersuggestSemrush22. What are the parameters(Keyword Strategy) you consider while you research for a keyword?Search Volume should be high.The competitor should be medium or low.23. What is On-page SEO?On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.24. What are the basic factors of on-page SEO?URLHeadingImagesContentInternal and External LinksFooter25. How You will optimize On-Page Basic factor? Explain it one by one.URL :Keyword must be in the URL.URL should be in the small letter.Space & underscores should be replaced by a hyphenHeading :Heading should be in Heading this format.Every page has only one H1 TAG.Put your main keyword in H1.Image with ALT Tag :ALT Tag is the name of the image, the image must be used ALT tag for crawler understanding.Content :Quality content should be on your website follows by PANDA algorithm.Internal Links :Internal links must be there for engagement of user.Given links should be relevant.Footer :Footer is also an important part of your website for a better understanding of crawler.26. What is the advance factor of On-Page SEO?SitemapCanonical tagRedirection TechniquesSSL CertificateRobot.txt27. What are Meta tag and its limit?HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.Limit of the meta tag is 60-70 characters.28. What are meta Description and its limit?The meta description is the short paragraph of text placed in the HTML of a webpage that describes its content.Limit of meta description: 230-320 characters.29. What is sitemap? What is it’s a type?A sitemap is the hierarchical representation of your website.Types of SitemapXML SitemapHtml Sitemap30. What is XML Sitemap? How you create it?An XML (extensible markup language) sitemap protocol is specifically intended for search engine spiders. We can create a sitemap using an online sitemap generator tool.31. What is HTML sitemap?HTML (hypertext markup language) is just a general overview of the site, just the pages and info a user needs to be concerned with.32. What is the canonical tag? Give its example.The canonical tag is a page level meta tag that is placed in the HTML header of a webpage. It tells the search engines which URL is the canonical version of the page being displayed. Its purpose is to keep duplicate content out of the search engine index while consolidating your page’s strength into one ‘canonical’ page.Example :www.digitaltrainee.com/Indexhttp://www.digitaltrainee.comdigitaltrainee.comSo, in this case, we write the following code in our head section to the crawler understanding that this different URL indicating the same page. 33. What is redirection?A redirect is a way to send both users and search engines to a different URL from the one they originally requested.34. What are the types of redirection? Explain it.301 Permanent Redirect :It should be used to clearly indicate a permanently moved page and to avoid confusing search engines.302 Temporary Redirect :Temporary Redirect one Url to another Url.35. How you check the redirection?Using 301 and 302 Redirect generator tool.36. What is SSL? Explain its need.SSL layer is used to boost the ranking of your website. SSL Stands for Secure Socket Layer. It is the industry standard for web security technology and is accepted globally.If your site is taking data from the user or sending him important data, then your site should implement SSL.37. Where do you see yourself 5 years down the line in this industry?This is an extremely dubious question in all the interviews and your dedication, passion and career path is scaled in light of how you will answer this question. The interviewer wants to analyze whether you are the correct contender for whom the investment is possible or not.Do not go for personal desires. Rather talk about,Career based goalsInterest towards the job position you have applied forYour core strengths38. Give the name of SEO Analysis & Website Speed Analysis Tools?Website Speed Analysis ToolsPingdom toolGTmatrixGoogle Page InsightWebsite Analysis ToolsSEO OptimerWoorankSEO site CheckupOnpage.org39. What is Robot.txt? Give its syntax.Robot.txt is a text file which is used to instructs the crawler that allows or disallow to visit some web pages of our site because that are not important to rank on SERP.Syntax :User agent:*(* for all crawler)Allow:/(File name)Disallow/(File name)40. What is a backlink?Back links are also called incoming links that help users to shift from one web page to the other web pages. These links play an important part in SEO.41. What is anchor text?Anchor text is the clickable text in a hyperlink.42. Types of back links?Do-FollowNo-Follow43. What is a do-follow/no-follow link?Do-follow: Link is a hyperlink that is able to tell all search engines to pass along its page to an outbound link.No-follow: Link is exactly the opposite. It is a hyperlink that removes the ability to pass on its page rank status to another site.44. What do you mean by SEO? What is a keyword and how vital is it for SEO?SEO or Search Engine Optimization is a method of digital marketing that permits rise in website traffic quality with the help of organic search engine results.Digital Marketing makes use of the keywords for the convenience of users when looking to discover particular information on a search engine. For a superior ranking in SEO, keywords are extremely critical and the position of applying keywords in content will define site ranking as well.45. List out some areas where keyword optimization is carried outFor optimum page ranking, the positioning of keywords is important. The areas are as follows:Meta tagsTitle of the websiteHeadingsWebpage based contentWebsite URL46. Can you explain certain rules which you follow in doing link building?Yes, I use many specific rules to define the quality of links. I will look at the following factors before submission :Quality of back link(PR, PA, DA must be good)Relevancy of the content between 2 sitesProper use of anchor text.Avoid site-wide linksAvoid links from low-quality sites.47. What is Page Authority(PA)?PA is a score developed by MOZ that predicts how well a specific page will rank on search engine result page. It scores between 1-100.48. What is Domain Authority(DA)?DA is a measure of the power of a domain name and is one of many search engine ranking factors :Domain agePopularitySize50. What is the Moz Rank (MR)?Moz Rank(mR) showa the opularity of a given web page or website, web pages with high MozRank can get good rank in the Search Engines. A Moz Rank can be improved by getting more and more back links from the semi and more popular websites or web pages.51. Tell me some off-page activity that you have done with the exampleArticle submissionExternal Blog submissionPress-Release submissionGuest blog submissionSocial bookmarkingPPT/PDF submissionImage/Info graphic submissionVideo submissionBusiness listingClassified AdsBlog CommentingForum DiscussionQA sitesNote: Must know atleast 5 sites name of each activity.Google Webmaster Interview Questions & Answers Guide1. How can I see what pages are indexed in Google?There are two ways to see if the web pages of any specific website are indexed by Google.One can check the Google Index Status of any specific website through Google Webmaster tools. After adding the website on the dashboard and verifying the ownership, click on the tab Index status would show the numbers of pages indexed by Google.One can also perform a manual search on Google by typing on Google search bar site:domainname.com, and the number of pages indexed would reflect on the SERP.For example:2. What is Google Webmaster Tools/Google Search Console?It was on 20th May, 2015 that Google changed the name of Google Webmaster tools to Google Search Console. Google Search Console provides free web services to the web masters by enabling them to monitor and sustain the online presence of their specific websites.Google Search Console helps the business owners, SEO experts, site administrators and web developers to see the crawl errors, crawl stats, backlinks and malware with a click of a button. .3. What is Google Fetch?Fetch is a Google tool which enables you to test how Google renders a URL on your site. You can use Google Fetch to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources are blocked to Googlebot.This tool can be effectively used for the following purposes:Troubleshooting webpages to improve the performance in SEO.Submitting pages for indexing whenever the content is changed signNowly.Finding out the pages affected by any malware attack.4. What is bounce rate?Bounce rate is the number of visitors which a site receives only for them to leave the site after viewing only one page. It represents the percentage of visitors who enter the site and then leave or bounce rather than continuing on to view the other pages within the same site.5. What are crawl stats?The Crawl Stats report provides information on Googlebot’s activity on your site for the last 90 days. These stats take into account all the content types that are downloaded by Google such as CSS, JavaScript, Flash.Google’s ability to fetch and crawl web pages is incredibly efficient and the crawl stats provides insights for the same with complete data on the statistics.6. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.7. Explain Google Webmaster Tools?Submit and check a sitemapCheck and set the crawl rate, and view statistics about how Googlebot accesses a particular siteGenerate and check a robots.txt file. It also helps to discover pages that are blocked in robots.txt by chance.List internal and external pages that link to the siteGet a list of broken links for the siteSee what keyword searches on Google led to the site being listed in the SERPs and the click through rates of such listingsView statistics about how Google indexes the site, and if it found any errors while doing itSet a preferred domain (e.g. prefer Example Domain over Example Domain or vice versa), which determines how the site URL is displayed in SERPsHighlight to Google Search elements of structured data which are used to enrich search hit entries (released in December 2012 as Google Highlighter.Receive notifications from Google for manual penalties.8. What Google Webmaster Tools Give Us?Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.9. What is accelerated Mobile Pages(AMP)?Accelerated Mobile Pages (AMP) is an open-source initiative to provide web pages that load fast and look good on mobile devices, even over slow networks.Digital Trainee offers you Advanced & Practical Digital Marketing Courses with1 6+ Google Certification, Internship and training Certifications.Social Media Marketing Interview Questions & Answers1. Importance of Social Media?Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.2. What are social media success tracking tools?It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:· Google AnalyticsTo measure how much traffic is being directed to your website from different social media channels.· Quality and relevancy of contentBy monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.· Observe the conversations about your companyThe share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.You can use Social Mention, a free tool to track the names.· Tracking with Social CRM toolYou can track the total size of community and engagement with the help of a social CRM tool.· Tracking overall Social Media ReturnsBy adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.3. What KPIs (Key Performance Indicators) would you recommend reporting on social media efforts?There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.One should identify to determine the signNow and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.4. What are the elements of a viral video?Ans: Some of the elements necessary to make a video viral are:Deciding the audience before creating the content of the video.Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.Time relevance should be observed as it encourages the campaign’s viral potential.The video must be entertaining to the masses as well as universal.A catchy line or phrase must be there to hit the viewers’ thought process positively.Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.5. In what ways can you measure social return on investment (ROI) ?You should know the company’s goals and objectives before starting to track and measure their social ROI. There are various ways in which it could be measured:Customer AcquisitionsignNowTrafficLead GenerationRevenueclicksContest EntriesThese are some factors you can use to measure social ROI. After establishing what is the marketing goal of the company, you shall then assign financial values to each goal.6. What are the best practices on Twitter?Some of the best ways to use Twitter are:Using not more than 2 hashtags every tweet.Keeping the tweets around 100 characters. Make your tweets crisp and hitting.Schedule and plan your tweets with the help of Buffer or TweetDeck.With the help of Twitter Advanced search, you can manage your Twitter Marketing activities.Keeping a check on Twitter Analytics to know what could be done to improvise the strategy.7. How can you boost Facebook signNow?Some of the tips to increase your signNow on Facebook are:Buy some adsStop using 3rd party toolsImprove your Facebook EdgeRankKeep building your own Website and Email list8. Why did you choose Social Media industry?This is one of the most common social media questions you will face during the interview.With this question, the recruiter wants to know more about you as a candidate and why you chose to work as a social media marketer. Tell them your passion and your enthusiasm to work in the industry in the future. Back your answers with a story with regard to what makes you a fitting candidate.The near best response could be to say that you are aware that the industry is dynamic and challenging which attracts you even more. Show that you don’t prefer a boring job rather you would love to overcome challenges every day.9. What is your most successful social media campaign? Why?Everyone show (probably brag) their accomplishments in their CV and the chances are high that you have done it too. Then why is the interviewer posing such a question?Well, they wish to know about your accomplishments in your words. They want to know how you started a particular social media campaign, how you tracked the success, and what profit it made for the company. While you are talking about your previous campaigns, they will judge you on your enthusiasm for the industry and how passionate you are.Pro Tip: Talk in numbers and don’t give them false hope.10. Do you know our competitors? Social Media strategies are adopted by them?Be prepared for this question. Don’t forget to do your homework. You should learn about the company you have applied to, know their background, what are their key areas, their competitors and what strategies are adopted by them.11. What are the tricks that can drive more traffic to our blogs?Few of the ways for driving traffic to your blog are:Promotion of content across platforms like Sign up | Tumblr, http://Pinterest.com, Log In or Sign Up, and more.Use Instagram to share the title of your blog post or image. Post images to platforms like Twitter, Flickr, Foursquare, Facebook, and Tumblr.Giving a short presentation of content on SlideShare and providing a link to the content or blog from SlideShare.Pin your post to Pinterest contributors by using an attractive title of the blog, image, hashtags, and adding keywords.Create a few seconds preview of your post like Vine or video which could be posted on Twitter and Instagram with a link to the blog post.12. What are the top Social Media Marketing Tools to consider?Here are some of the best social media tools to leverage:· BufferThis tool manages multiple pages, brands, and searches. It assigns the task to team members, post analytics, competitor research, and reporting.· HootSuiteIt is used for search or monitoring, reporting, social media dashboard, and team management.· Radian 6Enterprise social media management application for post analytics, research, listening, and campaigns.· ZendeskFor collecting messages from social into one collaborative inbox, customer engagement platform, e-mail voice, etc.· TweetDeckSimilar to HootSuite, TweetDeck helps to manage multiple social media platforms like LinkedIn, Foursquare, Twitter, Facebook, and MySpace.Here are few of the SMO interview questions and answers for social media executive job interview:14. What is the difference between social customer service environment and social marketing environment?This question on social media will differentiate between mediocre candidates and above par candidates.· Social Marketing EnvironmentIt calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.· Social Customer Service EnvironmentThis requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.15. What are the marketing strategies to generate leads?They will hire you only if you know how to generate leads! Here you need to know how social media is giving you something quantifiable for the investment you are putting in.Social Media ROI = No. of LeadsBe ready to talk about social media advertising. Know the strengths of each social media platforms. Remember that Facebook ads offer a pool of opportunities for businesses.Interview questions & answers for the Social Media ManagerThe most crucial task is of a social media manager. Here are some of the social media manager interview questions you can face in your job interview:16. What is the most important task of a social media manager?With this question, the recruiter will judge you on how you prioritize your task list. You can answer by monitoring the audience within the brand’s social channels.social media meme:The most important task of any social media manager is not to get likes or shares on the posts shared but to engage the followers regularly. It is important to make your fans feel that you are there for them and care for them. Showing them interest to have them as a customer will do the trick!13. Have you ever handled an online reputation crisis?It is one of the most common social media job interview questions faced by a social media manager.Tell them what ‘Online Reputation Crisis’ means to you (in accordance to their company’s working) and what are the possible steps you would take to resolve the problem.Suggest them to have ‘best practice’ protocol if they don’t have one. Mention about the social media policy and how will you resolve the conflicting situation.14. How can we allocate a budget for social media advertising?You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):TrainingManpowerTimeFinancialMonitoring, publishing and reporting softwareAttention15. What do you think of our current social media efforts? What could we be doing better?You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.16. What metrics do you use to measure the success of your social campaigns?The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re signNowing people who could become customers.17. What channels do you think are most relevant to our business? How do you use each channel differently?This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.18. What tools do you use to manage your channels?Good social media managers won’t just blast content onto their channels. They will have a deliberate strategy behind their campaigns and use professional tools to monitor their effectiveness. Dashboards like Hootsuite and Sprout Social give social media specialists the ability to both manage channels and perform basic analytics from one interface.19. Tell me about a successful social campaign you’ve run from beginning to end.?Your social media specialist will be responsible for devising and executing campaigns, so you want to get some insight into how they approach their work. Great candidates should be able to articulate the problem they were trying to address, how they set goals, what tactics they used, and how they measured their results. It’s not necessary that the campaign was a smashing success, as long as the professional approached it in a deliberate way while gaining insights that helped them develop better campaigns in the future.20. How do you use social media as a tool for customer service?Ans: This is an opportunity for the professional to demonstrate both their strategic thinking as well as their judgment and soft skills. A good social media specialist should be able to work with your CS team to make sure that they’re providing support that’s helpful and on-brand, and also recognize when it’s better to take the conversation off social media.21. Say there’s a crisis on one of our social media channels. How do you handle it?Nobody likes it, but it’s a fact in today’s digital age: Sometimes things can go wrong on social media. A great social media expert can describe the steps they’d take to resolve the situation. If you have a set of best practices in place, they should follow that plan; if you don’t have one, they should help create it.22. When is it better not to engage on social media?Again, it comes down to judgment. It might be tempting to respond to every negative comment on social media, but a good social media specialist will know how to distinguish between legitimate customer complaints and people who are just looking for attention.23. What makes a piece of social media content successful?A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.24. Give me a couple of examples of social media experiments you’d like to run with our business.There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.25. What Is SMO?SMO stands for Social Media optimization and also the processes of accelerating brands, product or events awareness exploitation totally different social media networks, platforms or communities like Facebook, Google+ Twitter, LinkedIn, YouTube, etc.26. How Social Media Affects Seo?Now, social media has become the second most signNow factors to boost the website’s ranking, traffic, and its visibility. In SEO, social media use to think about as referral supply of traffics that increase social engagement among target users or audiences for specific brands or its product or services. Social media sites are useful in building trust with nice ORM (Online name Management) that pulls search engine eyes principally.27. Outline Lead Generation & Engagement Via Social Media?To get client interest, sales leads or inquiry towards product or services for specific company on-line exploitation social media networks referred to as lead generation whereas engagement suggests that to induce users activities in response to post or updates on social media sites. User activities such as comments click on photos, videos or links, sharing, etc.28. The Way To Get Leads And Engagements Exploitation Social Media Sites?To induce most lead generation and social engagement exploitation social media sites, we will do lots a lot of in social media such as:-To utilize multiple social media channels and their resources.To develop strategy for a long-run set up for every social media channels.To know the demographics and efforts that we’re targeting.To use keywords or phrases for target users.To post often with a nice consistency and trackback its results timely.To have a transparent approach, effort, and understanding for content creation and its selling.To have a target web site/blog links on totally different social media channels and social media links thereon specific target website or blogs. e.g. Sharing, Like, Follow, +1 Buttons, etc that are offered by major social media networks. It will increase the website’s CTR by over one hundred and fiftieth.To use social media tools, apps and plugins for max traffic and engagements. Social media sites offer these tools and code for free and paid basis.29. How Does One Measure Social Media Performance, ROI And Its Success?Totally different social media sites have its own social media tools that permit us to observe social media campaign performance, come on investment and its success. The result might in a positive or negative manner that’s enough for anyone to know their user’s behavior and intent.For Facebook, we will use its own tools – Graph somebody, Insights Dashboard, Object Browser, Ads Manager, Open Graph computer programme, JavaScript check Console, Page Manager App, App Center, scheduled Posts, Sponsored Stories, Dark Posts, Conversion pursuit, Custom Audiences, Power Editor and Interests tools.For Twitter, we will use its own tools – Tweet activity, Twitter Followers, Twitter Card Analytics, Twitter Organic Analytics, Twitter Hashtag Analytics (Using Cybranding), Media Monitoring Made Simple | Influencer Marketing Platform, NeedTagger and Twitter Counter, Twitonomy, Twtrland, Rite Tag, Tweriod and TweetsignNow etc.For Google+, we will use its own social media tools like Google Universal Analytics, Chrome Do Share Pluggins, Steady Demand Analytics, +Post ads, Google+ Embedded Posts, Google Drive, Hangouts On Air, YouTube Integration, GoMo, etc.30. What Social Media Tools Does One Use?Except for all major social media channels that have its own tools, i exploit Google Analytics, Hootsuite, Onlywire, etc.31. What Are The Advantages To Use Linkedin Teams And Linkedin Pages?There’re numerous thanks to taking edges from LinkedIn teams and Pages. therefore currently let’s point out it.LinkedIn teams permit you to:Expand your signNow.Parse data.Expand your connections.Builds leadership.Send direct messages among cluster members.LinkedIn Pages:Provides a professional bit for your whole on its own major platform.Is LinkedIn’s great spot to highlights product or services ahead of millions of registered peoples that are relevant to your target peoples.Allows you to share post, updates, announcement etc as well as made media (photos or videos) to your target market.Let you to act relevant LinkedIn users interest towards your company product or services while not personal contact.Can increase engagement among your target users or audiences via regular standing updates, posts, sharing, discussion, special announcement, etc.32. What’s Your Social Media Strategy For Content Marketing?Expected account this question ought to be like this, my social media strategy for content selling can includes social media and its differing types of available resources to get leads and engagements for a particular target whole or its product or services.And these are:To find out target users with target keywords or phrases.To find out most applicable social media channels to travel ahead.To join community sites with relevant classTo create a social media profile and business pages on prime social media networks.To create relevant however original content for weblog posts, article publication or announcement.To syndicate printed posts, articles, announcement or different relevant updates on social networking sites and social sharing sites, etc.To monitor its success with social media tools like Hootsuite, Analytics etc.33. Why Use # Tag ?# tag are used to make any word or text as a keyword. It is used on Social media like Facebook, Twitter, Google+37. List Of Social Media ?Top social media are; Facebook, Twitter, Tumblr, Google+, Instagram, Pinterest, Flickr, etc.38. How Do You Measure Social Media Success?Use various tools to check the site optimization, the parameters to check the success of social media success are;The rise in the number of followersIncrease in the number of leadsNumber of Inbound links to your site through social sitesNumber of bloggers comment, social shares and traffic generatedIncrease in the total sales made onlineNumber of Posts publishedNumber of subscription39. Give Some Useful Idea To Increase Traffic On Your Blog?Some tips are given below to increase traffic on your website or blog:Share post on Facebook, Google+, TumblrPin your post to PinterestUse Instagram to share the image or title of your blog post.Target 9:00 pm to 11:00 pm traffic40. Give Tips To Promote Your Blog Or Content On Social Media Sites?You can promote your blog or content on the social media site using Co-Schedule;Schedule your post, Social Sharing Schedule can double your trafficUse a different title for the same blog and schedule the blog postSchedule posting differs for different social sites, for example, you cannot promote the same post to Facebook twice in one day, So you can share your post on Twitter.Interview Questions & Answers On Twitter1. What is the definition of Twitter impressions?Impressions represent the total number of times a tweet has appeared on any user feed across the Twitter platform.2. What is the definition of Twitter engagement?Engagement is reflective of an actual action taken by a user on a tweet, such as a Favorite, retweet, or reply.3. Are you finding that more people click un-shortened links, rather than shortened links, due to trust and transparency?Trust & transparency depend more on the context given around the link, rather than the way the link is presented.4. How do you balance the popularity of short tweets with in-depth content like ebooks, reports, blogs, whitepapers, and so on?For every tweet linked to an offer, send two short tweets focused on your audience & community engagement.5. What is an average to good expected engagement rate of tweets?An engagement rate above 1%. You can find this in the blue bar graph at the right of your free Twitter Analytics.6. Why favorite a tweet? Isn’t that pretty much like saying, I like you as a friend but you’re not worth retweeting?Favoring a tweet is like saying okay over text. It shows you acknowledged its existence while recognizing you have nothing else to add.7. Do you prefer to favorite a tweet to show customers you acknowledged their post, instead of responding?All the time. Often, all customers are looking for on Twitter is your acknowledgment of their voice in a matter.8. Do you ever use the favorite button as a bookmark?Using favorites as a bookmarking tool is a great way to store all the tweets you’re interested in referencing later.9. How do you get people to retweet you on Twitter?Tweet content worth sharing! Data shows that, when appropriate, asking for an RT generates 4x more retweets.Building & signNowing an Audience on Twitter10. How do’s one appeal to an audience that is not already interested?Publish tweets about interests mutual to your business and your audience such as world news, inspirational quotes, or industry data.11. People only see your tweets if they already follow you, right?With a public account, your tweets can be seen by anyone. They’ll appear in the feeds of your followers, and may also appear as recommended content for others.12. When I tweet, do I address it to a specific person, or am I putting it out there to anyone who is paying attention?If you’re trying to talk specifically to a user, including their handle at the beginning (e.g. @anum). Otherwise, tweet for all to see!13. How can you tell if people are interacting with your tweet?If your tweet doesn’t receive a favorite, retweet, or reply (indicating interaction), you can look at your free Twitter Analytics to see the number of clicks it received.Using Hashtags on Twitter14. What are some of the most effective ways to use hashtags?Hashtags are best used to expand the signNow of your tweet. Here’s a simple guide on exactly how marketers can use them15. How much hashtagging is too much?We’ve found that tweets with 1-2 hashtags generate more engagement than tweets with three or more.16. Which tool should we use to graph hashtag usage?Plug your hashtag (or any search term) into Topsy to generate a free graph on its usage.17. How do you find the best hashtag?Organizing the world's hashtags, providing hashtag analytics and tracking displays the most popular hashtags across various categories. It also allows you to search for the popularity of other hashtags.18. Is it better to use a hashtag within the core sentence of the tweet or attached at the end of the tweet?If the hashtag fits naturally within your copy, include it. Otherwise, place the hashtag at the end of the tweet.19. Should hashtags be included in user profiles?Hashtags in a user profile can help your profile appear in the People tab in Twitter search results for the searched hashtag.Using Visuals & Media on Twitter20. Should all my tweets have links or rich media?Every tweet should have a clickable component that connects it to a larger message, whether that’s a hashtag, link, or rich media.21. How do you get your photos to appear in tweets?When you go to compose a tweet, a little camera icon will appear. Click on it to attach a photo to your tweet.22. What’s the best practice for using Twitter to promote or distribute video content?Use the same techniques used for sharing links: Provide context on what the video is and give a reason for users to click it.23. Is there a danger to using too much text in a picture?A picture truly is worth a thousand words — let the visual speak for itself, and use your copy to add any needed commentary.Timing Your Tweets on Twitter24. Is it possible to schedule tweets?You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.25. How much time should I give between tweets?Anything more than two tweets an hour results in a drop in clickthrough rate per tweet. (More on this tweet pace here.)26. How often should I tweet without a link back to my site?There isn’t a set number. Experiment with publishing tweets with and without links to discover what works best for your business.27. Should a series be published all in one day?As long as the tweet series is connected through a hashtag identifying the series, you can release the tweets in any time frame.28. What is the best time to release a tweet?Monday through Thursday between 1:00 p.m. and 3:00 p.m. ET. Find information on when to tweet here.29. What’s the optimal amount of tweets to send in a day? How much tweeting is too much?Anything more than 14 tweets per day typically results in a decrease in engagement.30. How often can you retweet the same content before it starts getting ignored?Tweets have fairly short lifespans, so don’t feel guilty for reposting the same tweets numerous times.Using Twitter Advertising31. How can you create ads, save them, and tweet them at a later date and time?When crafting an ad in the Twitter Ad interface, there will be a button to save for a later launch.32. What’s a Twitter card? How do you make one?Twitter Cards allow you to attach photos, videos, or media to tweets that drive traffic to your website. Learn how to create them here.33. Where do leads from my Twitter Cards go?Leads from Twitter Cards are stored in your Twitter Ads account (or synced automatically to your marketing automation tool, if you have one). You can access and export them at any time.34. What is the cost difference for a promoted tweet with a visual versus a text-only tweet?While there is no built-in cost difference, some have found including visuals cut cost-per-engagement in half.35. How do you connect with users who have a private account?You can request to follow them. Beyond that, you cannot force interaction with a user who has chosen to remain private.36. Is there a way for a Twitter user to know how many people have subscribed to phone text alerts?No. SMS subscriptions are intended for users to receive text alerts for tweet types they choose. Another user cannot access this information.37. My boss doesn’t think Twitter is serious enough – any tips here?This post covers four different ways you can convince your boss to invest in social media marketing.38. Does posting via a third party app get penalized by social media networks like Twitter?No. In fact, Twitter owns third-party app TweetDeck, so it would hurt them as an overall business to implement such penalties.39. Is Twitter for Dummies available as an online download?No, but you can order your own copy from here.40. Do you see any data around using emojis to help drive engagement?BufferApp found that emoticons on Facebook increased social shares by 33%. There may be a similar result on Twitter, but no Twitter-specific data exists currently.Google Analytics Interview Questions & Answers1. What is Google Analytics?A free website analysis platform offered by Google that helps marketers track and report site movements.Once you integrate its script to the website, you can track the performance of your website in different forms e.g. user’s engagement, conversions, and visitor’s flow.Google Analytics helps you analyze the information about the performance of your site and guide you in making decisions to improve the site traffic and revenue.Know here the awesome things you can do with Google Analytics.2. What are Google Analytics Goals?Goals can be understood as the key site activities that you need to screen in Google Analytics. Such site activities are considered as Google Analytics Goals that marketers use to gauge which kind of campaign is working well with guests and which do not. Different Google Analytics Goals are-A destination which is a specific location within your site.The duration that helps you know how long your guest’s site visits last.Page Visit tells you about the pages and visitors during a single visit.Events let you know about the actions visitors take during a visit such as ad clicks or social media shares.3. What is meant by conversions and how will you track conversions through GA?Again a very common question suggested by most of Google Analytics Questions & Answers Guides. A conversion occurs when your predefined Google Analytics goals are accomplished thereby generating revenues to the business.It can also be understood as when a user takes any desired action on the site such as filling the form or signing up or purchasing a product etc.Goals are used in Google Analytics to set the conversion tracking.4. What is meant by KPI in Analytics?The full form of KPI is Key Performance Indicators. According to Google Analytics Questions and Answers Guide, KPI metrics helps marketers analyze their websites based on different business objectives. Some of the notable examples of KPIs are-UsersSessionsAvg TimeBounce RateConversion rate etc.5. What is a session?Whenever a user visits a website, the session gets started. In Google Analytics, a session can last for 30 minutes even if you do not do any activity.A new session starts in Google analytics if your source changes.For instance, one session will start if you visit from organic results, but if you open the same site from PPC then next session will get started.6. Which is more important – Bounce Rate or Exit RateBoth are equally essential when measuring the site performance, however, their importance relies upon the number of components like a high leave rate of a contact page/thanks page or a channel’s end page.7. Would I be able to track my Google AdSense Campaigns with Google Analytics?Indeed, Google Analytics measures the accomplishment of your Google AdSense Campaigns.If you will likely make income through AdSense exercises, Google Analytics Questions and Answers 2017 Guide recommends using Google Analytics’ Pages report.This will provide you a point-by-point report of which site page performed best in regards to making AdSense income.8. What is implied by Conversions and in what manner will you track conversions through GA?In most of Google Analytics interview questions and answers, you will find this one. Conversions actually occur when any predefined targets get accomplished. You can track conversion by-Building your tracking URLUsing your tracking URLDefining your goal9. How can you track and enhance e-commerce sales via Google Analytics?You can use Google Analytics’ Goal Funnel feature to examine the general achievement of your e-commerce activities. It can directly take you through individual Shopping Basket Exchanges and can help you track the sales conversions and other related goals.10. What is benchmarking?Benchmarking metric encourages marketers to compare site’s performance to previous results and to your industry’s average. It is quite useful in offering valuable context to your business by giving you insights about the industry trends that help you compare your indicators to competitors.11. What is Funnel in Goals?Funnel in Goals can be understood as the arrangement of pages, which are expected to be accessed to signNow the destination page to finish the objective. For instance, funnel of an e-commerce site can be- Add to Cart => Sign in/Sing up => Add Address => Make Payment => Thank you Page.12. What is Acquisition report in Google Analytics?This is one of the most important Google Analytics Questions & Answers that include knowledge about different online marketing tactics that are bringing the most visitors to your site.Acquisition report gives a window about the user Acquisition by channels, keywords, campaign, and source media. The Acquisition report updates you about the origin of your site visitors such as search engines, social networks or website referrals.13. What is Behavior in Google Analytics?Behavior reports help you know how visitors move through your website and how they interact with your content.It helps you optimize your website performance and conversions as per the behavioral preferences of your site visitors.This helps you assess the performance of your content and the actions visitors take on your website.14. What is Report in Google Analytics?A report in Google Analytics is used to identify the landing pages that should be reworked or redesigned to be more viable and you need to go through the details of the report in Google Analytics while preparing for Google Analytics Questions and Answers.15. How many types of custom Reports are there in Google Analytics?There are 3 types of custom Reports in Google Analytics-ExplorerFlat TableMap Overlay16. What is Map overlay?Map overlay includes a Map of the world of different regions and countries. To indicate the traffic and engagement volume, it displays relevant locations in darker colors.17. What is site search button?This is one of the most important Google Analytics Questions and Answers for E-Commerce sites. With Site Search Button, you can know what the people are searching for when they come to your site18. Define Cohort in Google Analytics?Cohort can be understood as a group of users who share the same content at same time. Cohort includes four sections-Cohort typeCohort sizeMetricDate range19. How can you identify the keywords that are sending paid traffic to your site?By using Keyword Column in Google Analytics, you can see the traffic that is coming from organic and paid sources.20. How can you identify where your site visitors are clicking the most?In-Page Analytics of Google Analytics tells you about where your site visitors are clicking the most.21. How can I track user engagement on websites that prefer using Flash or AJAX and are located on one HTML page?To track user engagement on such websites, you can use Event Tracking or you can track interactions as Pageviews and set goals.22. What are the three elements of Event Tracking?Three elements of event tracking are-CategoriesActionsLabels23. How can you set up and install tracking for mobile apps?Different steps to set up and installing tracking for mobile apps are-Enable app install tracking in your account for Android and iOSUpdate your Analytics SDK for Android and iOSSet up Custom Campaigns.24. What is RPC in Google Analytics?Full form of RPC is Revenue per Click, which is one of the most important metrics in Google Analytics for E-Commerce tracking and also amongst the most asked Google Analytics Questions and Answers.25. How can you identify the most popular pages of your site in Google Analytics?You can find out the top 10 trending content on your site by using Behavior Section in your Google Analytics.26. What is the difference between Clicks and Visits?Again one of the frequently asked Google Analytics Questions and Answers. Clicks can be understood as action performed on a site or a particular product while the spending of time by users on a site is called visit.27. Name the different types of product linking in Google Analytics?There are ten types of Product Linking in Google Analytics-Adwords linkingAd sense linkingAd exchange linkingBigQueryDoubleClick Bid Manager (DBM)DoubleClick Campaign ManagerDoubleClick SearchGoogle PlayPostbacksSearch Console28. What is the formula of ROI?This is again one of the most common questions of Google Analytics Questions and Answers Guides and you have to be aware of this one. ROI is actually Return on Investments and the formula to calculate this is- (Revenue – Cost) / Cost.29. What are the top channels Google Analytics uses to track your traffic sources?Top Channels that Google Analytics uses to track traffic sources are-Organic SearchPaid SearchDirectReferralSocialOthers30. How can you create your goal in Google Analytics?For creating your goal in Google Analytics, you need to follow below given four steps-Click Admin in the navigation barClick Goals under ViewSteps to create goals in Google AnalyticsClick +New GoalCreate your goal by following the wizarSteps to create goals in Google AnalyticsGoogle Adwords Interview Questions & Answer1. Explain what is google AdWords?AdWords is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites. It appears as a text ad that is displayed when people search for keywords that are linked with your product, service or an offering.2. Explain how Adwords work?AdWords directly works under a bidding system and by bidding I mean the price of a particular add. More the price, higher the ranking of the add. Also, these AdWords work on ‘pay per click’ which means you only pay the amount you have quoted, only if somebody clicks on your add.3. Explain what is ad rank?Ad rank basically determines the position of your ad on Google page and it is determined by one’s bid for the keyword.4. Explain what is quality score?The quality score of Google ensures the viability of your ad to the user, primarily based on your ad’s CTR, i.e. the quality of your landing page and its keyword relevance. Better the quality score, you’ll be able to save money on your ads and also maintain a better ranking.5. What are google ad extensions?The Google Ad extensions are mentioned as following:SitelinksCall ExtensionsLocation ExtensionMobile app extensionsOffer AdsReview extensionImage and drop down navigation Ad extension6. What is the formulas for CTR(Click Through Rate)?The formula to find CTR is as follows- (Total clicks / Total impressions) X 100.7. What is the difference between CPM, CPC, CPV bidding?CPM: Cost Per Thousand is the amount you pay per thousand impressions that you receive, the amount has no relation with ad clicks.CPC: Cost Per Click is the amount that you agree with the advertiser to pay only for the clicks you receive on your landing page.CPV: is when advertisers pay for each unique user view of an advertisement or website (usually used with pop-ups, pop-unders, and interstitial ads). Cost per view on youtube is more aligned with video marketing, where you pay Google for viewing your ad. CPV may also mean cost per visitor where an advertiser pays you for driving each unique visitor to her site.8. Why do you think PPC is important in Digital Marketing?PPC is important in digital marketing for the following reasons:You can signNow the right customer at the right time.PPC shows results quickly as compared to organic campaigns.PPC can be effective in advertising odd products which are difficult to find easily.9. Which setting cannot be changed after creating an AdWords account?Time zone and currency10. What is the difference between clicks and impression?Every time a user views the ad, it is called an impression (whether a user clicks on the ad or not), whereas a click is considered when the user clicks on the ad.11. What is Ad rotation?If you have multiple ads within an ad group your ad will rotate because no more than one add from your account can show at a time.12. What is Remarketing?Remarketing helps you signNow people who have visited your website or used your app13. How can you improve conversion Rate?To target users to the campaign for boosting conversions, one has to create ads that match properly with keywords and create tightly themed ad groups.14. What do you know about Google Adwords?It is based on the Pay per Click model and is the sole proven PPC ad system on the planet. It encourages business to create advertisements that will be shown on Google.15. Describe what is Pay Per Click advertising or PPC?Pay Per Click otherwise called Cost Per Click happens to be a technique used to guide traffic to sites. In this method, advertisers pay the publisher (website proprietor or the host of the site) when the advertisement is clicked. As such, it is the sum spent to get an ad. to be clicked.Get to know about both PPC and Google Adwords in greater detail, with the help of Digital Marketing courses.

Malaysia country information?

PEOPLEThe early Buddhist Malay kingdom of Srivijaya, based at what is now Palembang, Sumatra, dominated much of the Malay peninsula from the 9th to the 13th centuries AD. The powerful Hindu kingdom of Majapahit, based on Java, gained control of the Malay peninsula in the 14th century. Conversion of the Malays to Islam, beginning in the early 14th century, accelerated with the rise of the state of Malacca under the rule of a Muslim prince in the 15th century. Malacca was a major regional commercial center, where Chinese, Arab, Malay, and Indian merchants traded precious goods.Drawn by this rich trade, a Portuguese fleet conquered Malacca in 1511, marking the beginning of European expansion in Southeast Asia. The Dutch ousted the Portuguese from Malacca in 1641. The British obtained the island of Penang in 1786 and temporarily controlled Malacca with Dutch acquiescence from 1795 to 1818 to prevent it from falling to the French during the Napoleonic war. The British gained lasting possession of Malacca from the Dutch in 1824, through the Anglo-Dutch treaty, in exchange for territory on the island of Sumatra in what is today Indonesia.In 1826, the British settlements of Malacca, Penang, and Singapore were combined to form the Colony of the Straits Settlements. From these strongholds, in the 19th and early 20th centuries the British established protectorates over the Malay sultanates on the peninsula. During their rule the British developed large-scale rubber and tin production and established a system of public administration. British control was interrupted by World War II and the Japanese occupation from 1941 to 1945.Popular sentiment for independence swelled during and after the war. The territories of peninsular Malaysia joined together to form the Federation of Malaya in 1948 and eventually negotiated independence from the British in 1957. Tunku Abdul Rahman became the first prime minister. In 1963 the British colonies of Singapore, Sarawak, and Sabah joined the Federation, which was renamed Malaysia. Singapore's membership was short-lived, however; it left in 1965 and became an independent republic.Neighboring Indonesia objected to the formation of Malaysia and began a program of economic, political, diplomatic, and military confrontation against the new country in 1963, which ended only after the fall of Indonesia's President Sukarno in 1966. Internally, local communists, nearly all Chinese, carried out a long, bitter insurgency both before and after independence, prompting the imposition of a state of emergency from 1948 to 1960. Small bands of guerrillas remained in bases along the rugged border with southern Thailand, occasionally entering northern Malaysia. These guerrillas finally signed a peace accord with the Malaysian Government in December 1989. A separate, small-scale communist insurgency that began in the mid-1960s in Sarawak also ended with the signing of a peace accord in October 1990.Malaysia maintains an embassy in the U.S. at 3516 International Court NW, Washington, DC 20008, tel. (202) 572-9700; a Consulate General at 550 South Hope Street, Suite 400, Los Angeles, CA 90071, tel. (213) 892-1238; and a Consulate General at 313 East 43rd Street, New York City, NY 10017, tel. (212) 490-2722/23.POLITICAL CONDITIONSSince it became independent, Malaysia's economic record has been one of Asia's best. Real gross domestic product (GDP) grew by an average of 6.5% per year from 1957 to 2005. Performance peaked in the early 1980s through the mid-1990s, as the economy experienced sustained rapid growth averaging almost 8% annually. High levels of foreign and domestic investment played a signNow role as the economy diversified and modernized. Once heavily dependent on primary products such as rubber and tin, Malaysia today is a middle-income country with a multi-sector economy based on services and manufacturing. Malaysia is one of the world's largest exporters of semiconductor devices, electrical goods, and information and communication technology (ICT) products.The government has taken an active role in guiding the nation's economic development. Malaysia's New Economic Policy (NEP), first established in 1971, sought to eradicate poverty and to enhance the economic standing of ethnic Malays and other indigenous peoples (collectively known as bumiputeras). One NEP goal was to expand the share of corporate equity owned by ethnic Malays. In June 1991, after the NEP expired, the government unveiled its National Development Policy, which contained many of the NEP's goals. In April 2001, the government released a new plan, the National Vision Policy, to guide development over the period 2001-2010. The National Vision Policy targets education for budget increases and seeks to refocus the economy toward higher-technology production. The stated goal is for Malaysia to be a fully developed economy by 2020.The Malaysian economy went into sharp recession in 1997-1998 during the Asian financial crisis, which affected countries throughout the region, including South Korea, Indonesia, and Thailand. Malaysia's GDP contracted by more than 7% in 1998. Malaysia narrowly avoided a return to recession in 2001 when its economy was negatively impacted by the bursting of the dot-com bubble (which hurt the ICT sector) and slow growth or recession in many of its important export markets.In July 2005, the government removed the 7-year old peg linking the ringgit's value to the U.S. dollar at an exchange rate of RM 3.8/U.S.$1.0. The dollar peg was replaced by a managed float against an undisclosed basket of currencies. The new exchange rate policy was designed to keep the ringgit more broadly stable and to avoid uncertain currency swings which could harm exports.FOREIGN RELATIONSThe United States and Malaysia share a diverse and expanding partnership. Economic ties are robust. The United States is Malaysia's largest trading partner and Malaysia is the tenth-largest trading partner of the U.S. Annual two-way trade amounts to $49 billion. The United States and Malaysia launched negotiations for a bilateral free trade agreement (FTA) in June 2006.The United States is the largest foreign investor in Malaysia. American companies are particularly active in the energy, electronics, and manufacturing sectors. The cumulative value of U.S. private investment in Malaysia exceeds $10 billion.The United States and Malaysia enjoy strong security cooperation. Malaysia hosts the Southeast Asia Regional Center for Counterterrorism (SEARCCT), where over 1,100 officials from multiple countries have received training. The United States is the largest foreign provider of training courses at the center. The U.S. and Malaysia share a strong military-to-military relationship with numerous exchanges, training, joint exercises, and visits.Secretary of State Condoleezza Rice visited Kuala Lumpur in July 2006.The U.S. Embassy in Malaysia is located at 376 Jalan Tun Razak, 50400 Kuala Lumpur (tel. 60-3-2168-5000, fax 60-3-2142-2207).TRAVEL AND BUSINESS INFORMATIONThe U.S. Department of State's Consular Information Program advises Americans traveling and residing abroad through Consular Information Sheets, Public Announcements, and Travel Warnings. Consular Information Sheets exist for all countries and include information on entry and exit requirements, currency regulations, health conditions, safety and security, crime, political disturbances, and the addresses of the U.S. embassies and consulates abroad. Public Announcements are issued to disseminate information quickly about terrorist threats and other relatively short-term conditions overseas that pose signNow risks to the security of American travelers. Travel Warnings are issued when the State Department recommends that Americans avoid travel to a certain country because the situation is dangerous or unstable.For the latest security information, Americans living and traveling abroad should regularly monitor the Department's Bureau of Consular Affairs Internet web site at http://www.travel.state.gov, where the current Worldwide Caution, Public Announcements, and Travel Warnings can be found. Consular Affairs Publications, which contain information on obtaining passports and planning a safe trip abroad, are also available at http://www.travel.state.gov. For additional information on international travel, see http://www.usa.gov/Citizen/Topic....The Department of State encourages all U.S citizens traveling or residing abroad to register via the State Department's travel registration website or at the nearest U.S. embassy or consulate abroad. Registration will make your presence and whereabouts known in case it is necessary to contact you in an emergency and will enable you to receive up-to-date information on security conditions.Emergency information concerning Americans traveling abroad may be obtained by calling 1-888-407-4747 toll free in the U.S. and Canada or the regular toll line 1-202-501-4444 for callers outside the U.S. and Canada.The National Passport Information Center (NPIC) is the U.S. Department of State's single, centralized public contact center for U.S. passport information. Telephone: 1-877-4USA-PPT (1-877-487-2778). Customer service representatives and operators for TDD/TTY are available Monday-Friday, 7:00 a.m. to 12:00 midnight, Eastern Time, excluding federal holidays.Travelers can check the latest health information with the U.S. Centers for Disease Control and Prevention in Atlanta, Georgia. A hotline at 877-FYI-TRIP (877-394-8747) and a web site at http://www.cdc.gov/travel/index.htm give the most recent health advisories, immunization recommendations or requirements, and advice on food and drinking water safety for regions and countries. A booklet entitled Health Information for International Travel (HHS publication number CDC-95-8280) is available from the U.S. Government Printing Office, Washington, DC 20402, tel. (202) 512-1800.Prime Minister: Datuk Seri Najib Tun Razak (2009)Land area: 126,853 sq mi (328,549 sq km); total area: 127,316 sq mi (329,750 sq km)Population (2014 est.): 30,073,353 (growth rate: 1.47%); birth rate: 20.06/1000; infant mortality rate: 13.69/1000; life expectancy: 74.52Capital and largest city (2011 est.): Kuala Lumpur, 1.556 millionOther large cities: Klang 1.19 million; Johor Bahru 1.045 million (2011)Monetary unit: RinggitGovernmentConstitutional monarchy.HistoryThe ancestors of the people that now inhabit the Malaysian peninsula first migrated to the area between 2500 and 1500 B.C. Those living in the coastal regions had early contact with the Chinese and Indians; seafaring traders from India brought with them Hinduism, which was blended with the local animist beliefs. As Muslims conquered India, they spread the religion of Islam to Malaysia. In the 15th century, Islam acquired a firm hold on the region when the Hindu ruler of the powerful city-state of Malacca, Parameswara Dewa Shah, converted to Islam.British and Dutch interest in the region grew in the 1800s, with the British East India Company's establishment of a trading settlement on the island of Singapore. Trade soared, with Singapore's population growing from only 5,000 in 1820 to nearly 100,000 in just 50 years. In the 1880s, Britain formally established protectorates in Malaysia. At about the same time, rubber trees were introduced from Brazil. With the mass production of automobiles, rubber became a valuable export, and laborers were brought in from India to work the rubber plantations.Forming the Independent State of MalaysiaFollowing the Japanese occupation of Malaysia during World War II, a growing nationalist movement prompted the British to establish the semiautonomous Federation of Malaya in 1948. But Communist guerrillas took to the jungles to begin a war of national liberation against the British, who declared a state of emergency to quell the insurgency, which lasted until 1960.The independent state of Malaysia came into existence on Sept. 16, 1963, as a federation of Malaya, Singapore, Sabah (North Borneo), and Sarawak. In 1965, Singapore withdrew from the federation to become a separate nation. Since 1966, the 11 states of former Malaya have been known as West Malaysia, and Sabah and Sarawak as East Malaysia.By the late 1960s, Malaysia was torn by rioting directed against Chinese and Indians, who controlled a disproportionate share of the country's wealth. Beginning in 1968, it was the government's goal to achieve greater economic balance through a national economic policy.Economic Reform and GrowthIn the 1980s, Dr. Mohamad Mahathir succeeded Datuk Hussein as prime minister. Mahathir instituted economic reforms that would transform Malaysia into one of the so-called Asian Tigers. Throughout the 1990s, Mahathir embarked on a massive project to build a new capital from scratch in an attempt to bypass congested Kuala Lumpur.Beginning in 1997 and continuing through the next year, Malaysia suffered from the Asian currency crisis. Instead of following the economic prescriptions of the International Monetary Fund and World Bank, the prime minister opted for fixed exchange rates and capital controls. In late 1999, Malaysia was on the road to economic recovery, and it appeared Mahathir's measures were working.Abdullah Badawi Tries to Reduce Government CorruptionIn Oct. 2003, Mahathir retired after 22 years in office. His rule witnessed enormous economic growth, but was also characterized by repression and human rights abuses. Malaysia's new prime minister, Abdullah Badawi, had a more statesmanlike reputation, and in his first year in office he made headway on reducing corruption and instituting reforms. In March 2004, the ruling National Front coalition won an astonishing 90% of parliamentary seats, and Abdullah was reelected .The governing coalition under Prime Minister Badawi suffered a stunning defeat in March 2008's parliamentary elections. Opposition parties quadrupled their representation in Parliament, and Badawi's coalition, although it won 136 of 222 seats in Parliament, lost its two-thirds majority, which is necessary to amend the constitution, and control of five state assemblies. It was the worst showing for the National Front coalition in four decades. Shortly after the election, Badawi trimmed his cabinet, removing several ministers who had been accused of corruption, and appointed a prominent lawyer to oversee judicial reform.Popular Opposition Leader Fights Sodomy ChargesLeading opposition figure Anwar Ibrahim was arrested and jailed on suspicion of sodomy in July 2008—for a second time. Ten years earlier, when he was serving as deputy prime minister, he was convicted of sodomy and corruption. The conviction was overturned after he spent six years in jail. Anwar denied the charges both times, claiming to have been set up by the government—allegations that had a broad base of supporters, both domestically and abroad. Prior to each arrest, Anwar's political challenge to the governing party had been gaining momentum. Indeed, days before his most recent arrest, he had announced plans to run for Parliament. In August 2008, Anwar won a by-election to return to Parliament after a 10-year absence. He defeated the government party's candidate, 31,196 to 15,524. After a two-year trial, Anwar was acquitted of the sodomy charge in January 2012. The government appealed the acquital, and it was overturned in May 2014. He began a five-year jail sentence in February 2015. His daughter, Nurul Izzah Anwar, also an opposition politician, was arrested and charged with sedition in March 2015 for a speech she gave in Parliament defending her father and denouncing the ruling.In March 2009, the ruling United Malays National Organization chose Najib Razak to succeed Abdullah Badawi as Prime Minister of the nation and leader of the party. Razak has promised to make big changes in the ruling party, which is facing renewed competition. However, Razak is largely viewed as an insider who is too entrenched in party politics to follow through on his promises of reform.Prime Minister Dissolves ParliamentOn April 3, 2013, Prime Minister Najib Razak dissolved parliament and called for a general election in hopes reestablishing his National Front coalition’s mandate, which has been in place for almost six decades. Despite winning less than 47% of the popular vote, Najib’s coalition took 133 out of 222 parliamentary seats (district lines are drawn in the coalition’s favor). It was the coalition's worst-ever electoral performance in a general election. Anwar Ibrahim's three-party alliance, Pakatan Rakyat, took 89 seats—its best showing to date. It had hoped to unseat the ruling party with a pledge of a cleaner government. Anwar alleged the election was rigged, accusing the government of dispatching as many as 40,000 dubious voters to cast ballots in tight races.Malaysia Airlines Flight DisappearsMalaysia Airlines Flight MH370, carrying 239 people, lost contact with ground controllers en route to Beijing, China, on March 8, 2014. The plane disappeared between Malaysia and Vietnam. Two days later, rescue crews continued to search for the missing plane. Meanwhile, officials reported that two passengers on board MH370 had used stolen passports and booked their tickets at the same time. All causes for what happened to the jetliner were being investigated, including hijacking.For days, rescue crews searched for the plane and investigators hunted for clues about what happened. Finally, on March 24, Malaysia's Prime Minister Najib Razak announced that satellite data confirmed that the plane went down in the southern Indian Ocean, a remote location far off course. Many questions remained unanswered, including why the plane ended up where it did and why it went down.Inmarsat, a British company, analyzed satellite data and the plane's flight path and determined the area where the plane went down. An Australian Air Force plane reported seeing a grey or green circular object and an orange rectangular object in the area, but the Australian government did not confirm that the debris was from the missing plane. The search for the plane continued throughout 2014 and 2015.In Aug. 2015, Prime Minister Najib Razak announced that investigators had confirmed that a portion of a right wing flaperon found the previous month on Réunion, an island in the western Indian Ocean, was from Flight MH370. The investigators were from France, Malaysia, Boeing, and the U.S. National Transportation Safety Board. Initially, French officials stated that there was a high probability that the object was from Flight MH370. However, by Sept., the officials had uncovered and linked the serial numbers on the flapper to Flight MH370 and could say with certainty that it was a match.Also in August, the Malaysian Anti-Corruption Commission reported that the $2.6 billion in Prime Minister Razak's account had come from donations and not from state-investment funding. However, the commission did not share where the donations came from or why they had been transferred to Razak. On Aug. 28, Anina Saaduddin, a member of Razak's own political party, filed a civil suit against him. The suit alleged that he defrauded the party and its members by failing to disclose that he'd received the donated funds and that he'd failed in his duties as party trustee.

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Sign PPT for Administrative Secure

Hey guys! This is Hemant from Edureka. Today in this session, we will be talking about Amazon Web Services, so without wasting any more time let's move on ahead and see what is our agenda for today. So, we will be following a top-down approach, we will start off with what is cloud and then move on to what is AWS. After that we will be discussing the different domains which are there in AWS, followed by the AWS services. So, I will be briefing you guys up on all the AWS services, which are out there, after that we will be discussing the AWS pricing options. So, we will be discussing all the key points which are there in AWS pricing. Once we are done with all the learning, I will teach you guys, how to migrate your applications to AWS infrastructure and in the end, we will be solving a real-life problem using the AWS knowledge that we will be getting today. So guys, this is our agenda for today, are we clear? Alright. I am getting yes's. Michael says yes, Sandeep says yes, Neeraj says yes; alright guys, let's go head then. So, before starting off with what is cloud, let us see what were the problems that people faced before Cloud computing? So, before Cloud computing, if you had a used case, if you had to host a website, 'How would you do that'? So, first of all you have to buy a lot of servers. Why servers? Because obviously you will be hosting a website on something, right? So, you have to buy a lot of servers, and every website has a peak time. So, keeping that peak time in mind, you have to buy some more servers. Thirdly, you have to monitor and maintain these servers, since these are your own servers. You have to continuously monitor them, so that your application does not experience any down time and once you encounter a problem, you have to maintain it, right? These are things that you have to do. Now, these things led to problems. Now, what were those problems? Let us refresh them. So, first of all this set-up was very expensive since you are buying a lot of servers, and guys, servers are not cheap, they are very expensive, right! So this set-up was very expensive. Secondly, since you had to troubleshoot problems, they used to conflict with their business goals, because your aim should be making your application better, right? But if you are also thinking about, whether your application is or is not facing any down time or if your server hardware configuration is up to date or not, you are not investing that much time on your application as you may need to, right? So, it used to conflict the business goals. Thirdly, since your traffic is varying, your servers will be idle most of the time. What this basically means is, since you bought a minimum number of servers...

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