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FAQs
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Who are the 2013 Top Writers on Quora?
I am, strangely enough. My output has waned over the last year as I've become busier. But I'm happy to take the fleece. In the meantime, enjoy some of my greatest hits of the past year, most of which are not that great: Biology * Shan Kothari's answer to Is it a good idea to interbreed the various endangered tiger subspecies like the Sumatran, Malayan, Indo-Chinese, South China, Bengal and Siberian tigers so that they have more genetic variation? [ https://www.quora.com/Is-it-a-good-idea-to-interbreed-the-various-endangered-tiger-subspecies-like-the-Sumatran-Malayan-Indo-Chinese-South-China-Bengal-and-Siberian-tigers-so-that-they-have-more-genetic-variation/answer/Shan-Kothari ] * Shan Kothari's answer to Can giraffes swim? [ https://www.quora.com/Can-giraffes-swim/answer/Shan-Kothari ] * Shan Kothari's answer to Ecology: What do ecologists think of Lotka-Volterra? [ https://www.quora.com/Ecology-What-do-ecologists-think-of-Lotka-Volterra/answer/Shan-Kothari ] * Shan Kothari's answer to What is the future of big data in ecology? [ https://www.quora.com/What-is-the-future-of-big-data-in-ecology/answer/Shan-Kothari ] * Shan Kothari's answer to What is hermatypic coral? [ https://www.quora.com/What-is-hermatypic-coral/answer/Shan-Kothari ] Philosophy * Shan Kothari's answer to Why did Blaise Pascal not immediately understand the "which god" problem with his wager? [ https://www.quora.com/Why-did-Blaise-Pascal-not-immediately-understand-the-which-god-problem-with-his-wager/answer/Shan-Kothari ] * Shan Kothari's answer to Philosophy of Mind: What is functionalism? [ https://www.quora.com/Philosophy-of-Mind-What-is-functionalism/answer/Shan-Kothari ] * Shan Kothari's answer to Do ethical philosophers tend to be more ethical? [ https://www.quora.com/Do-ethical-philosophers-tend-to-be-more-ethical/answer/Shan-Kothari ] * Shan Kothari's answer to Can you be a philosopher and still believe in god? [ https://www.quora.com/Can-you-be-a-philosopher-and-still-believe-in-god/answer/Shan-Kothari ] * Shan Kothari's answer to What are the main differences between epiphenomenalism and materialist reductionism? [ https://www.quora.com/What-are-the-main-differences-between-epiphenomenalism-and-materialist-reductionism/answer/Shan-Kothari ] * Shan Kothari's answer to What has philosophy contributed to society in the past 50 years? [ https://www.quora.com/What-has-philosophy-contributed-to-society-in-the-past-50-years/answer/Shan-Kothari ] Other: * Shan Kothari's answer to What are some famous pictures that ruined people's lives? [ https://www.quora.com/What-are-some-famous-pictures-that-ruined-peoples-lives/answer/Shan-Kothari ] * Shan Kothari's answer to Why is it common liberal policy to reject Social Darwinism despite wholeheartedly embracing evolution? Why this contradiction? [ https://www.quora.com/Why-is-it-common-liberal-policy-to-reject-Social-Darwinism-despite-wholeheartedly-embracing-evolution-Why-this-contradiction/answer/Shan-Kothari ] * Shan Kothari's answer to Who are the best or most famous Christian poets? [ https://www.quora.com/Who-are-the-best-or-most-famous-Christian-poets/answer/Shan-Kothari ] * Shan Kothari's answer to What are the most impressive intellectual achievements completed by persons under 20 years old in terms of the influence, magnitude, depth, scope, creativity, or difficulty of the achievement? [ https://www.quora.com/What-are-the-most-impressive-intellectual-achievements-completed-by-persons-under-20-years-old-in-terms-of-the-influence-magnitude-depth-scope-creativity-or-difficulty-of-the-achievement/answer/Shan-Kothari ] * Shan Kothari's answer to What is it like to attend a REU? [ https://www.quora.com/What-is-it-like-to-attend-a-REU/answer/Shan-Kothari ] * Shan Kothari's answer to What directors chose the same people to work with time and time again, in any roles, and who are these people? [ https://www.quora.com/What-directors-chose-the-same-people-to-work-with-time-and-time-again-in-any-roles-and-who-are-these-people/answer/Shan-Kothari ]
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Who are the Top Writers on Quora?
Balaji Viswanathan (பாலாஜி விஸ்வநாதன்)If ever you want to learn something new on daily basis.please switch on the notifications from Balaji Vishwanath sir.Awdhesh Singh (अवधेश सिंह)In case if you are wandering for the best views from an intellect,he is always on cards !Gopalkrishna VishwanathIf ever you wanted a simple answers with so much of life experience,don't forget to follow Gopalkrishna Vishwanath sir!Abhimanyu SoodIf you want to hear a story,please don't miss this guy.. he is my fav!User-9248814863030902883In case if you crave for travel experiences,this guy is fantastic ! Sinless bloke indeed.Sean KernanSarhad ChoudharyIn case if you are eager to know son and grandson of quora ..don't forget these wonderful guys !Vishak RamanIf you want to keep reading and getting lost.he is nice to read! Unique guy I must tell you !Dhawal BarotIf you seem very interested in shortest feel good stories,this guy tops the list!Loy MachedoWhenever you feel low,reading his answers can make you feel better!The list continues !And if ever you want to read some stupid answers follow this guy! Raghavendra MThanks for reading
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As a startup founder of three years our legal housekeeping is a bit of mess, how can I best setup a system to organize and track
As a startup founder of three years myself, I can relate to how legal housekeeping can be messy. Once a year, I have our own lawyers go through and do an audit of all of our legal paperwork (which costs a couple thousand dollars to be extremely thorough, but it’s worth it). Luckily, there are now many ways to easily manage and track all of your legal, financial, and HR documents via third-party sites that specialize in these management proceedings. I wrote a blog post about this awhile back titled “5 Ways to Save Time Dealing With Documents” which highlights certain sites that can be very beneficial depending on what paperwork you’d like to track or manage. They are as follows:1. GroupDocsGroupDocs is a new, comprehensive online service for document creation and management. It has multiple features, including a viewer for reading documents in your browser, an electronic signature service, an online document converter, a document assembly service, a feature for comparing different versions of a document, and an annotation feature. An individual plan is $10 per month for limited storage and 500 documents, while a group plan for up to 9 people is $19 per user per month. Based on the number of features and pricing, GroupDoc is a good-value purchase for a small business. As you’ll see below, GroupDocs can be cheaper than a service that offers only one such feature.2. signNowWhen you’re closing a deal and need to get documents signed, the last thing you need is a slow turnaround due to fax machine problems or the postal service. The solution is to use an electronic signature service such as signNow, which is one of the most popular e-signature companies in the world. This service allows you to email your documents to the person whose signature you need. Next, the recipient undergoes a simply e-signing process, and then signNow alerts you when the process is completed. Finally, signNow electronically stores the documents, which are accessible at any time. As a result, you can easily track the progress of the signature process and create an audit trail of your documents. The “Professional” plan is recommended for sole proprietors and freelancers, and costs $180 per year ($15 per month) for up to 50 requested signatures per month. The “Workgroup” plan is geared towards teams and businesses, and it costs $240 per user per year ($20 per month per user), for unlimited requested signatures.3. signNowsignNow is another e-signature service. Similar to signNow, signNow allows you to upload a PDF file, MS Word file or web application document. Next, you can edit the document, such as by adding initials boxes or tabs, and then email them out for signatures. Once recipients e-sign the document, signNow notifies you and archives the document. signNow offers low rates for these services: a 1-person annual plan with unlimited document sending costs $11 per month. An annual plan for 10 senders with unlimited document sending costs only $39 per month.4. ExariExari is a document assembly and contract management service that assists in automating high-volume business documents, such as sales agreements or NDAs. First, the document assembly service allows authors to create automated document templates. No technical knowledge is required; most authors are business analysts and lawyers. Authors have a variety of options for customizing documents, such as fill-in-the-blank fields, optional clauses, and dynamic updating of topic headings. They also can add questions that the end user must answer. Once you send out the document, the user answers the questionnaire, and Exari uses that data to customize the document. Next, the contract management feature allows you to store and track both the templates and the signed documents. Pricing is based on the size and scope of your planned implementation, so visit their website for more information.5. FillanyPDFIt’s a hassle having to print out PDF forms in order to complete them. Fortunately, FillanyPDF is a service that allows you to edit, fill out and send any PDFs, while entirely online. This “Fill & Sign” plan costs $5 per month, or $50 per year. If you subscribe to the “Professional” plan, you can also create fillable PDFs using your own documents. With this service, any PDF, JPG or GIF file becomes fillable when you upload it to the site. You can modify a form using white-out, redaction and drawing tools. Then, you can email a link to your users, who can fill out and e-sign your form on the website. FillanyPDF also allows you to track who filled out your forms, and no downloads are necessary to access these services. The “Professional” plan costs $49 per month, or $490 per year.Switching firms can be a hassle. As a former startup attorney, I have a bit of advice about finding the right attorney for your business: it’s best to focus on the specific attorney you’ll be working with. He or she should have a solid understanding of the ins and outs of your business industry, a deep knowledge of the legal issues your startup may face, and previous work experience with startups to ensure a quality and efficient work product. This is absolutely key when matching our startup clients at UpCounsel to attorneys on our platform who can perform their legal work and hash out their legal projects in a timely manner. We also allow clients to store any and all of their legal documents directly on UpCounsel so they don’t have to go searching in alternative places for the correct paperwork. It’s proven to be a free and lightweight way to store legal documents that our clients love. Here's what it looks like:As I’ve mentioned, it’s more important to find the right attorney as opposed to the right law firm. And seeing as you’re a startup, our own startup clients typically save an average of 50-60% on their legal work, since the attorneys don't include overhead fees (a.k.a. the fees included for doing business with the firm itself) in their invoices.Hope this gives you a deeper look into what other sites and services are out there. If you have any questions or would like more information on how best to handle your legal housekeeping/ attorney matters, feel free to signNow out to me directly. As a former startup attorney at Latham & Watkins, I’d be happy to give you some guidance.
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What are some lesser known Gmail tips?
Perhaps not "lesser known", but I've been using keyboard shortcuts for years under "Settings": This probably comes from my vim background, but inside gmail, I almost never use the mouse. Instead:While viewing a list of threads (i.e. Inbox, All Mail, Drafts, search results, etc.):c to compose a new mailj and k to move the cursor down and upx to select/deselect the current thread that's pointed to by the cursore to archive all threads that have been selected [Enter] to go into the thread pointed to by the cursor"g i" to go to my Inbox"g a" to go to All Mail"g d" to go to DraftsWhile inside a thread:n and p to browse down and up messages inside a thread (move the cursor up and down)a to reply all (or r to reply individually, but that's rare) to the message currently pointed to by the cursorf to forward the message that's pointed to by the cursoru to go back to the previous thread list view, which could be your Inbox, All Mail, Drafts, etc. This is the same as the back button: s to toggle through the stars on the message currently pointed to by the cursorIn case you're wondering, the "cursor" is the very thin vertical blue line visible to the left of the third thread in this picture:Other useful shortcuts:/ to make the search bar active"* u" to select all unread emails"* n" to deselect all emailsShift+i to mark all selected emails as readShift+u to mark all selected emails as unreadWhile inside a thread, Shift+u will bring you back to the previous thread list view and marking the current thread as unread. I do this a lot to keep important threads at the top of my inbox.And that's basically all I ever do in gmail. It can be painful to learn at first, but just start with the very basics: j, k, and [Enter] to browse through your inbox. Within a month or two, you'll be zipping through your inbox like Usain Bolt through the 200m.Full list: http://support.google.com/mail/b...Edit: David Craige mentioned a very useful Google Labs add-on under "Settings --> Labs": a [Send & Archive] buttonAnd another useful add-on:
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What actually happens in a UPSC interview?
I have had the opportunity of giving 'THE UPSC INTERVIEW' twice, one in 2016 and other in 2017. Both the time I had the same board headed by former Air Marshal Ajit Bhonsale.I was awarded pretty good scores both the times, 184 (in 2016) and 187 (in 2017) :)Before I answer what happens in UPSC interview, let me break some myths.MYTHSInterview questions are not like the whatsapp forwards you recieve. Example : How to throw egg from a building without breaking it?Interview is not a system of rejection or acceptance. It is just a part of whole process , your written marks are added in your interview score to determine your rank. So you may have high written score but low interview marks can mar your chances of rank and vice versa.Interview is not a test of your knowledge. Knowledge has already been tested in written examination. Interview is test of your personality and confidence. Obviously questions are asked to test your confidence but if you don't know the answer you can say “I don't know sir/ma'am” confidently instead of bluffing. You have to be truely honest.Some interview boards are dreaded due to myth that they give low marks but I think every board has its range of marks( Bhonsale Sir board is dreaded but he awarded me good marks both the times). It is just that every board chairman has probably different parameters and ways of testing you. For example : Ajit Bhonsale sir will make you really comfortable but sometimes when you become very comfortable you let yourself loose and commit blunders. On other hand B.S. Bassi sir is very strict ( I have heard) , puts in you in spot for the first few minutes. His strategy is maybe to check you during tough times.UPSC interview is not like a roadies audition. All the members of the board are highly cordial.BEFORE UPSC INTERVIEWNight before the interview is really tough. There are butterflies in your stomach. There is soo much going on in your head that sleeping becomes a task.On the day of interview it becomes quite a task for us girls because we have to tie a saree. My mom was with me so she helped me with that but handling the saree gracefully is your task. I want to tell you that I wore the same green colour saree for both my interviews because after my first interview I thought it was lucky for me :)2016 interview2017 interview ( 5 kg lighter!!)Once you signNow UPSC office on Shahjahan road , you are made to stand in a line outside the gate for verification by showing summon letters. For me this moment for the first time was in 2016 and it was really mesmerizing. I was like Aamir Khan ’s character in “3idiots” movie where he couldnt stop smiling because it felt like a dream.After all verification candidates are made to sit in a room for document verification. There are 6 tables with 6 candidates each. All the 6 candidates on one table go to same interview board. After document checking candidates are moved to a central hall. Here we are finally told which board we are assigned.Candidates are called one by one for the interview and headed towards respective members 's rooms. A candidate is called 5 minutes before the previous candidates 's interview is over. So you are made to sit outside the interview room. This is the most unnerving moment. My strategy used to be: to sit and gaze around so that I don't think about the impending interview and calming myself in the process. And finally after few minutes the peon asks you to GO INSIDE!!DURING THE INTERVIEWHere I will narrate my 2017 CSE interview held on 24 th April 2018:I entered the room I wished everyone good afternoon ( it was around 1:30 pm ). I was asked to take seat. The interview board had chairman (Air Marshal Ajit Bhonsale Sir in my case) and 4 other members seated around a table. There was a member seating very close to me and watching my every action, most probably he was psychoanalysist or something like that.So finally the interview started :CHAIRMANChairman : Shilpa sit down. Feel comfortable. Take a deep breath. I see a young and smart lady in front of me who has a very good academic background. Are you nervous?Me: No sir ( I smiled)CHAIRMAN : Ok then we will start with the interview.Which areas you are expecting that we would ask from DAF ( detailed application form , it is like a CV which contains information about you, your qualification, your hobbies etc).Me: Sir about my graduation i.e. BDS , my birthplace Chandigarh and hobbiesChairman : What do you derive from making greeting cards? ( Apart from reading , teaching/ mentoring , I mentioned “making handmade greeting cards” as my hobby in DAF)Me: Sir, it is a form of creative expression for me which gives me immense pleasure.Chairman : Ok shilpa.MEMBER 1M1 : What are your views on death sentence for rape accused in case victim is below 12 years? Accused are generally known to victim in cases of child abuse cases.Me : Sir ,you are right. NCRB records state that in child sexual abuse cases 94% of accused are known to victim. This may lead to non reporting or victim turning hostile due to pressure from family.Secondly, death penalty is not a deterrent. It has been proven from many reports.Thirdly , now rape and murder have same punishment so now the rapist will not leave his victim alive .(M1 : good point Dr. Shilpa)M1 : Have you heard about euthanasia? What is the recent SC judgement.Me: Euthanasia in common terms means mercy killing. It is of two types : active and passive euthanasia. Recently SC has allowed passive euthanasia in case patient is in permanent vegetative state.M1: Who decides it is time for euthanasia?Me: Sir , It consists of three layered mechanism . A mechanism for living will has been given which is accessed by the doctor. If he feels that there is need for go ahead the permission is send to a special medical board which consists of four specialists. After approval it is forwarded to district collector.M1: What is living will?Me: It is a directive by a patient that in due course of his treatment if stops responding to treatment or is in permanent vegetative state he be considered for passive euthanasia.MEMBER 2M2 : Comment on our relations with our neighbours with respect to Bangladesh , Nepal.Me: Sir , Neighbourhood first policy has been major component of our foreign policy.Good relations with Bangladesh for example recently land boundary agreement was signed very amicably. There is just one irritant in form of teesta water treaty.Nepal we have historical and cultural ties. 'BETI AND ROTI' ka rishta. A buffer state. But due to unprecedented foray of China into south asia and Nepal playing China card due to its domestic compulsions , relations have taken toll right now.( I wanted to summarize but M2 said ok shilpa fine)M2 : Chinese president XI Xingping and PM modi will be meeting recently. Where?ME: Sir there will be an informal meeting in City of Wuhan , China. Here wide array of issues will be discussed.M2 : China is saying it will be sharing data on satluj river. What is that?ME: Sir basically hydrological data. Water levels and dams to be constructed.M2: Sociolgists are better administrators. Why? (Sociology is my optional subject)ME: Sir, it is basically study of social groups , social institutions and their dynamics. And as civil servant you are basically dealing with these institutions and groups. For eg : as a sociologist one knows laws decide where society SHOULD GO but Societal norms decide where society actually GOES. It serves a great value as a civil servant.MEMBER 3M3 : Dr. Bhatti you were talking about China right now. How are we same ?How does it poses a danger how India is responding? Can we learn something from China?( it was a long question so I broke it into parts)Me: China and India are same with respect to thriving economies. China is second largest economy in terms of nominal GDP and India is 7th.Both are populous nations with huge human capital potential.Dangers : China 's unprecedented foray into South Asia. Increasing footprint in Indian ocean.Learn from China: China has emerged as workshop of world. Its manufacturing sectors contributes around 34% to its GDP where India its just 17% ( Member said good Dr.Bhatti)MEMBER 4M4 : Social media is turning a place for spreading wrong news and all ( long lecture) . How to address this?Me: Sir in the post truth era social media is turning into menance where fake news are being spread. (M4 interuppts)M4 : You used word post truth. Very interesting word. What is that?Me: Sir it is an era where facts are considered less and beliefs and emotions shape the public opinion.M4 : Very good Shilpa. Continue with your answer. How to address?Me: Sir we can address first at legal level. For eg : EU has .......( M4 interuppts.)M4: Shilpa talk at a more local level. Like you are Chandigarh DC.Me: Sir first we can use social media itself. These days every administration has official twitter , FB accounts. From this we can give correct info n allay fears.Secondly in Chandigarh during Ram Rahim case SMS were sent as precaution. We can use this platformThirdly , involving civil society to create awareness to not accept any news at face value before confirming it from standard source.M4 : Did you choose Medical field by choice ? You are no longer pursuing it?Me: Sir , Civil services was always on my mind but idea wasn't very concrete at that time. I choose medical field because of my love for science and I have always performed good in academics.Also while working as a dentist I realized that civil services gives much larger platform to bring a change plus job diversity it offers is unparallelled.CHAIRMANCHAIRMAN : Tell me where woman bureaucrats or officers in general can be of great help?Me : Sir , in police administration for example if the cutting edge officers or bureaucrats in general are woman we can make our police services more gender sensitive.Chairman : yes ok. Continue.Me: Sir I cant think of other areas right now.(Chairman smiled and said ok)CHAIRMAN : Ok Shilpa tell me one last question before we go for lunch. You have heard about tussle between delhi chief secretary and chief minister?Me: yes sir.CHAIRMAN : So now bureaucrats blame its ministers who hamper work and politician blame bureaucrats. What to do?Me: Sir the permanent executive and the elected executive has work in tandem.CHAIRMAN : Yes tell me solution?Me: Following SOP and due process of law.Secondly, Sir transperant administration. Egovernance to cut down bureaucratic red tapism and also ensuring the executive is pro active in various people centric schemes or policies.Thirdly , we can have informal meetings in form of ‘chintin shivirs' or organising sports events for breaking the ice and acting as confidence building measures.CHAIRMAN : Ok Shilpa your interview is over. So now you will go back to Chandigarh or stay back.Me: Sir I will stay back for medical and leave on 26th.Chairman : Ok. Thank you Shilpa.Me: Thank you Sir. ( I thanked other member too)Interview lasted around 25 minutes. Members were extremely cordial and I had a feeling that it went well.And I got a good score of 187 :) I was able to secure 712 rank UPSC CSE 2017 and currently Iam preparing for rank improvement :)I hope this answer conveyed what happens in UPSC interview :)
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Why are railguns often portrayed as a better way to intercept maneuvering hypersonic threats than interceptor missiles?
There are several factors that go into this, there are pros and cons to both systems, to a military planner the pros of the rail gun out weigh it’s cons. Only time will prove if they are right or not but I will try to explain.Defensive Vs Offensive load, There is only limited launcher space on any ship regardless of how many missiles it has in storage. So lets say you have 20 launchers in your ship, vertical launchers are becoming the norm. Even though you have 100 more missiles of whatever mix you want in the hold, your 20 launchers have what they have in them and it will take time to swap them out. (Hopefully some USN personnel on here who have served on a DDG or similar can let us know how long) I’m guessing at least an hour. Some missiles can be dual use like an anti-missile-Missile can be used in the anti aircraft role, but a Tomahawk or any land attack missile simply cannot. Every tube you have filled with a missile to perform your mission is a missile you cannot use for defense, every missile you have loaded for defense, can’t be used for your mission.The rail gun uses a solid mass of metal, you can use it to devastating effect against air, sea, or land targets without worrying about carrying different loads. I imagine a flechette round would be used against missiles and aircraft, but it doesn’t matter, you can switch ammo types in seconds.With railguns as point defense, you are free to have the majority of your missile tubes loaded for the mission and only a minimum with defensive (AA or AM) missiles.Immunity to counter measures: The railgun is a line of sight weapon, if you can see it, you can hit it. Once radar contact is made and the gun aligned, powerful optics will be used to line up the final shot. at 2.4 kilometers+ a second- nothing can really affect or stop the projectile. If the shot is lined up properly, the target is dead, no amount of chaff flares or ecm can do anything once the projectile leaves the rail.Cost. The Major cost of the system is in the gun and the guidance and aiming systems require only maintenance when bought, The Projectile is just a hunk of machined metal, I imagine the ship’s machine shop will have the ability to fabricate more in an emergency. No propellant needed (more on that later) A missile has to have a warhead, a motor, navigation and avionics which is all one time use, the launching and guidance on the ship are not cheap either so while the up front cost of the railgun will be higher, that changes quickly after a few shots.Safety. That warhead and rocket/jet fuel in a missile infinitely more deadly to you before you launch as it is to the enemy. Anything that touches off that magazine (accidents, malfunctions, enemy fire) will likely be catastrophic. The inert projectiles of a railgun are immune to that. The rail-gun itself if charged might pose a small danger if damaged while charged, but that will be like a transformer box blowing up outside during a storm (happened to me when I was a kid during a hurricane) While it was loud and scary to 11 year old me 20 meters from my house, it did zero damage to the house and didn’t even knockdown the telephone pole it was on, Had that been a modern AA-or AM missile 20 meters away, I and my house would likely not be here today.Close in defense: You can use the rail gun up to the point an enemy missile hits your ship. A vertically launched missile needs to clear the ship arc towards its target and fly towards it. This all takes time meaning that depending on the speed of the incoming missile, you have a radius where if you haven’t launched yet, there is nothing you can do. So let’s say you have a ship with a rail gun and one with only missiles. Both are engaged by missiles with a 4 second flight time. It takes 2 seconds to identify and track the target and come up with a firing solution(I have no idea how long it really takes but I’m pretty sure the human reaction time to authorize the launch of a $500,000 missile is more than that). the 2 seconds remaining are not enough, the missile will just be clear of it’s tubes and arcing when your ship gets hit. The rail gun ship still has time to get one or two shots off, Even if it hits the Missile right outside the hull, that is preferable to having it go off INSIDE your hull.Like I said before, having the rail gun doesn’t stop you from carrying defensive missiles for BVR/Over the Horizon, engagements.
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How I create backlinks for my website?
"Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic.read this article to knowGenerating quality backlinks can be hard work, but it doesn’t have to be. Here are 25 ways to build (or earn) backlinks.1. INTERNAL BACKLINKSIn our introduction above, we mentioned that backlinks are the term best associated with external links to your site and pages, but internal links also match the term. All backlinks contribute to the way search engines interact with your website because they help the site crawlers used to develop and update search engine indexes understand how your content relates to content on other websites.Internal links contribute to developing a great user experience because visitors can easily navigate your site and find relevant articles that add to or match the page they’re already viewing. This is paramount in SEO because it allows you to retain visitors: instead of typing in another search query to find additional, relevant information, you’re providing a means for them to find it on your site.One of the most common ways this will play to your advantage is if your content contains technical terms relevant to your industry. You want readers to understand your writing, but adding a definition to the first instance of every technical term makes for a messy content structure.That’s why you’ve got another page going into detail on that term because it’s relevant to your industry and your target market. Turning the first instance of a technical term on your page into anchor text containing an internal backlink to the definitions page, you ensure that your readers have everything they need right at hand.Be careful not to overload your pages with internal links, though. A good rule of thumb is to keep backlinks per page down to below 100, and you want to include external links to the count (you’ll see why in a bit).2. GUEST POSTINGIt may sound like you’ll just be helping another site build their resources and generate more views for themselves, but this is very much a case of helping each other out. After all, guest posting is very different from ghostwriting. As a ghostwriter, you get no credit for the content whatsoever. But every guest post is entirely credited to the writer, not the hosting site.Of course, this does help the host site to generate views, but that’s okay for the guest writer because more often than not it includes a backlink to your site. Guest posting is one of those cases where it’s not only about generating a backlink to improve your search engine index ranking for SERPs, which shouldn’t be your only focus at all. This is a great way of getting your name out there, making your content available to new readers and winning increased online visibility. Guest posting, most especially for authoritative sites in your industry, builds your reputation online in a big, big way.But it can take a long time to find opportunities to create guest posts if you go about it the wrong way. One sure means of discovering fresh, relevant opportunities is to make use of sites like Twitter. By using the search function, you can quickly find authoritative sites that are looking for guest post contributors on a regular basis. Just type “your niche” + guest post (for example “SEO” + guest post) and scan the results for new opportunities.3. HELP A REPORTER OUT (HARO)Help A Reporter Out (HARO) is a fantastic online resource for generating backlinks on authoritative news sites. All you need to do is sign up as a source, which takes less than a minute to do, and you’ll get three emails a day every Monday through Friday (at 05h35, 12h35, and 17h35 ET). These are the source requests, which is a list of articles that reporters need information for.Each one includes a summary (usually the intended headline for the article), the topic category, and the email address of the journalist (which is where you’ll be sending the information to). It will also include the name of the site where the article will be published, the reporter’s deadline, and a description detailing what kind of information they need.Of course, you’re not going to be able to contribute to every single query. For one thing, there can be over a hundred per email you receive, and not all of them are going to be relevant to your industry. All you have to do is scan through the list to find ones covering your area, and then send a contribution pitch to the reporter’s masked email!In your pitch, you’re going to include your answer to the journalist’s query and your contact information—which can include a link to your site.You’re not guaranteed to get a backlink from every single HARO query you answer because the journalist might not use the information you provide. After all, he/she is going to be receiving many responses, and some may be more relevant than others. But more often than not, you’ll be rewarded with a backlink on a high-ranking site.4. BLOG AND FORUM COMMENTSEverybody finds themselves turning to the blogs they follow for information, but sometimes readers want or need something more than what the post has to offer. This is where you step in. Find blogs that cover your industry, whether directly or by posting on some of the products and (or) services that form part of your own, and start following them. There are a lot of reasons for you to do so, and we’ll talk more about them later on in this article, but one of the easiest ways doing so can help you build backlinks is by going through the comment section.Many bloggers (and we’re including vloggers on sites like YouTube) often invite their readers to ask questions or add their opinions, stories, and ideas in the comment section. Questions are often responded to by the original poster themselves, and most bloggers will try to answer to every comment, but often some of the best answers come from other readers. And this is where you step in.First off, if you notice there’s information missing or that isn’t covered very well in the post, you can make a suggestive comment providing that information. And by reading through other readers’ questions, you can also find opportunities to provide answers.Sometimes, you’ll find that the answer another reader is looking for is too long to post as a comment. Use these opportunities to provide a summarized answer, and end with a link to your article.Another place the public turns to are forums such as Yahoo Answers and Google Groups, as well as industry (or even product) specific options. These offer much the same opportunity as the blog comment section does.5. TESTIMONIALSAll companies, big and small, love showing off the testimonials they’ve received from their clients. In fact, you’ll notice that most business sites showcase a few select testimonials on their homepage, and a few have whole pages dedicated to customer reviews (which always have a link on the homepage—usually something like “customer success stories”). Here’s an example of what a testimonial page looks like.So how do you turn this into an easy method for earning quality backlinks for your site? The first step is to sit down and make a list of products and services you’ve used recently. A good rule of thumb is to think of those you’ve used regularly (or started using) over the past six months. This can take some time, and will likely be an ongoing process, but it’s by far the longest part of this method.Next, you’ll want to see whether or not their sites have a testimonial page. If they do, spend a few moments writing up a short, positive review of your experience using the product or service, and signNow out to them. Most sites have a feedback feature or will include an email account for testimonials on their contact page.And that’s it! You won’t even have to ask for a link because almost every single time they’ll include it automatically—just to prove that you’re a real person. Be sure to mention that they’re allowed to use your testimonial on their homepage, as that’s where your link will get the most exposure.6. BLOGGER REVIEWSTestimonials on other sites are an excellent way to generate backlinks, but there’s also an equally good option that allows for testimonials on your product or service to be a backlink source to your site.How so? By offering it to bloggers in your industry free of charge. While this isn’t exactly a free means of building backlinks, the cost is very minimal, and the results should pay for themselves rather quickly.So what you want to do is search for bloggers who do provide some reviews for products and services in your industry. Narrow the results down to the most official ones before moving onto the next step.This is where you want to make an offer. Follow this guide:Start off with a friendly greeting, and mention that you were looking for articles on your topic when you found their post. Compliment them on their content, and then let them know that you provide a product or service that matches the subject. Mention what you usually charge, and then say that you’d like to offer it to them free of charge. All you’d like in return is for them to consider making a mention of your business on their blog or possibly do a review.If they’re interested, they’ll get back to you. One thing you should be aware of is that this method isn’t guaranteed to work every single time because you can’t force the bloggers to write a positive review—you’re signNowing out to them in good faith. You want to be very careful in the way you contact them as well because explicitly asking for a link (or even a review) is a violation of Google’s Webmaster Guidelines.7. THE MOVING MAN METHODThe Moving Man Method is one of the easiest ways to build high-quality backlinks to your website from authoritative sources. Sometimes, a big name company or service provider goes out of business. This process can happen for any number of reasons, including internal politics or bad management. Sometimes the company name is linked to the founder, and the business shuts down after they retire or pass away.While they were operational, however, they provided quality content on their site, which generated a lot of backlinks from other websites. Usually, these sites are shut down as well, and the domain name isn’t renewed, but some companies (primarily recognized leading experts) have registered their domain names a couple of years in advance. When the business goes bust, the site remains online, but usually, the content will be removed. This means that the backlinks they’ve built will still work, but will direct users to blank pages.At other times, the site content remains online but is no longer being updated.To find examples, you’ll need to find authoritative sites that contain a lot of links to other pages. Using Domain Hunter Plus, you can see which of these links lead to sites that load blank pages. Next, you’ll use a program like Ahrefs to download a list of all the backlinks pointing to that site.This is where you start generating backlinks to your site. If you’ve got content that caters to the same demand that the defunct site used to, you can signNow out to the sites containing backlinks to them and let them know that the link is no longer operating correctly because the other site has been taken down. Offer them a resource on your site as a replacement, and chances are very likely that you’ll be awarded a quality backlink.8. BROKEN LINKSThis technique is very similar to the Moving Man Method, except instead of looking for links that are old or blank pages you’re looking for links that give a 404 error. If you’ve spent any time on the internet at all, the chances are high that you’ve come across a 404 error a couple of times at least. When a site has been taken down entirely, existing backlinks on other sites will result in a 404 error. We call these “broken links”—and they’re bad news for SEO on the site hosting them.Once again, you’ll want to find resource pages for your industry and check them for broken links. We don’t expect you to click every link in the hopes of finding one—just use a browser extension like Check My Links for Chrome. Broken links will be highlighted in red, making them easy to find at a glance.Your next move is the same as with the Moving Man Method. You’re going to send the resource page site owner an email to notify them of the broken link, making sure to tell them exactly what the broken URL is as well as where on their page the link is found. To do so, you may want to include the anchor text they’ve used, as well as the URL for the page containing the broken link.Once again, you’ll inform them in a friendly manner that your site has relevant content that covers the same topic. Offer them a link to your pages to replace the broken link, and in most cases, you’ll have earned yourself a new backlink.9. LINK RECLAMATIONSometimes, your business or brand will get mentioned online without any link to your site. This step is usually due to human error, but the good news for you is that it can be a new source of backlinks.Link reclamation is simple but very powerful. Usually, you’ll find that someone has mentioned you on their blog because they like one (or many) of your products or services. The post isn’t always a review per se—in some cases, they’ve brought your brand or business up as part of a larger narrative.All you need to do to find these mentions is use a tool like BuzzSumo, which generates a content alert every time someone writes about you. Most of the time, you’ll find that they’ve already included a link to your site, which is great news, but sometimes the link is missing.Instead of sitting there wishing they’d added a link, send them an email! Thank them for mentioning your business in their article (bonus tip: it helps to compliment the post as well), and ask if they would consider adding a link to your site. Mention that it can help their readers to find you if they want to.Don’t insist on having the link added. Put in a friendly request, repeat your thanks, and wish them well before signing off. Almost every time, you’ll get a positive response, and you’ll have earned a new backlink.Sometimes, link reclamation will get you some of the most powerful backlinks, and if you stick to our guide as to how to go about asking for the link, you’ll probably find they’ll give you a positive mention again in the future—this time with the link already added.10. HELPING HACKED SITESThanks to series like Mr. Robot and movies such as Blackhat (2015), more and more people are becoming aware of how often websites get hacked. Recently, the ransomware attacks have caused quite a legitimate panic worldwide.But thousands of sites get hacked on a daily basis in a far more subtle manner. Some hacks cause your site to start spamming emails that you can’t find in your outbox, or add pages that promote and sell prescription drugs.When a site has been hacked to add pages quietly, it’s not so great for the site owner—especially because they’re not likely to notice it themselves unless they’re constantly on the look-out for them. But if you can find hacked sites in your industry, you can turn it into an opportunity for a backlink.To find such sites, all you need to do is use a inurl:keyword + “keyword” search string. Inurl:fitness + “Viagra” is a typical example of how to find hack pages in the fitness industry.Next, you’ll let the site owner know about the page, providing a link to it so they can see quickly find the hack in the backend of their site builder or content management system and get rid of it. Sometimes, as a token of gratitude, they’ll ask if there’s any way they can repay you. This is where you mention that you’ve recently published an article that they may be interested in, and ask if they would mind adding a link from one of their high ranking pages. It’s as simple as that!11. WEBSITE FEEDBACK SITESAn excellent way to not only generate backlinks but also get input on how to improve your site’s user experience is to submit your website to one of the many, many feedback sites.These are designed to help site owners make the most out of their site’s potential regarding layout and conversion. Sure, usability evaluation techniques are an excellent way to do so as well, and we certainly recommend that you perform one at least once a year (and most especially when you’ve only recently launched, or you’re planning a redesign). But these don’t often result in backlinks, so when it comes to hitting two birds with one stone—improving your UX as well as your SEO—website feedback sites are the way to go.All you need to do is create an account on one or more of these sites, and then submit your site for review. Add a little description of how you think or would like to improve it, and that’s it!The best website feedback sites automatically add a backlink to your site. It seems like an obvious feature, because it allows contributors to find your site easily, but some of these platforms don’t inherently add the link.So if you’re looking for a great feedback site that will automatically generate a link for you, these are some of the most authoritative ranking ones.BounceApp.comSuggestionBox.comCritcue.comVWO.com12. GET INTERVIEWEDOnline interviews have become a popular trend lately, and they offer an easy way to earn some backlinks. It takes time to become considered an authority in your industry or niche, but when you do you’ll probably find you’ll be getting a lot of interview invitations. Until then, you’ll have to take the first step in finding opportunities to be interviewed.One way to go about this is to be on the lookout for websites—especially blogs, and even vlogs—that run online interviews. It doesn’t have to be focused on your particular niche, but in that case, you should narrow the list down to those that cover a range of topics. You’ll be wasting your time trying to get an interview on a site that isn’t relevant to your industry at all, and even if (by some miracle) you do land one, the backlink isn’t going to do much for your SERP ranking.Once you’ve found a relevant site, send them a friendly email and let them know that you’d like to participate in their project. Always be sure to include an overview of the type of knowledge you can offer as a contribution. It’s a little like guest posting and providing resources via HARO, but as a blend of the two—you’re providing a source of information that someone else will translate into content for their site.Another option is to signNow out to online publications that are located in your vicinity, and let them know you’ve recently started up. Ask if they’re interested in doing an article on local businesses, and offer to be one of the interviewees. Whichever method you use, you’re guaranteed to earn a few backlinks over time.13. GOOGLE+If you haven’t already created a Google+ profile account, we recommend you do so, because it’s an easy way to build a backlink to your site. All you need to do is sign up for free, add a link to your site in the Introduction section, and start interacting with other Google+ users. The more time you spend communicating and sharing, the more exposure your backlink will generate for your site, so like all SEO practices, it’s going to be an ongoing, long term process. Over time, you’ll be getting more and more referrals via your Google+ profile, making it an increasingly powerful backlink.One important thing to take note of is that you have to be logged out of Google+ to be able to see the link as a link, otherwise known as a dofollow link. It’s a little weird, but the link shows as nofollow when you’re logged in, meaning the backlink exists and is present on your profile, but doesn’t show as a link and can’t be clicked on to redirect users.This doesn’t mean you shouldn’t do add it though. There is bound to be users who won’t be logged in when they come across your profile—if it pops up on a SERP, for example—so they’ll see the link and hopefully follow it. Besides which, having that backlink available will help search engines (Google most obviously, but Bing and Yahoo will also pick it up) to index your site and improve your SERP ranking.14. SOCIAL MEDIAThis is something of an extension to the above section on Google+, which we felt deserved its spotlight. Other social media platforms can be just as important as a platform to generate backlinks for your site and to promote your content. In fact, it’s so viable and popular an option that people have made a career out of being Social Media Marketing Managers.You don’t have to hire one when starting out of course because you should be able to run your social media platforms by yourself without any difficulty, but in the long-term, you’ll probably turn to one too.How it works is this: you create a Facebook page for your business, where you can interact with users, promote your company, and share your content. You’ll also find yourself sharing content from other sites, of course, and they’ll usually return the favor. Your followers can get regular updates on new content, products, and promotions, and they’ll be able to share your posts with their friends to—creating a ripple effect of backlink opportunities.The same can be said for Twitter, which we already mentioned as a great platform for finding opportunities to guest post on other sites. Another popular trend (more for product oriented businesses, although service providers should also consider finding ways to utilize the platform) is Instagram, which will allow you to promote your brand and share advertising campaigns such as competitions with a wide range of followers.15. CREATE QUALITY CONTENTTo generate backlinks on social media, through guest posting, and pretty much most of the methods we’ve mentioned, you need to have quality content on your site. You certainly won’t be able to use the broken link method with any success if your site doesn’t provide quality content!And genuinely, having quality content makes it more likely for other sites, and especially bloggers, to make reference to your site without your having to approach them first. Others in your industry will also be following other websites, such as yours, so to earn a backlink from them you need to make sure you’re worthy of one.Needless to say, you want your content to be unique, but you also want to provide a truly unique experience (known as having unique value). Most pages online are unique, and many of them contain valuable information, but few can offer truly unique value. To do so, you need to provide content that enhances your user's’ experience in a way that no other website page does.This is imperative in generating social media shares and other backlinks. Your content is one of the few ways you can directly control your likelihood of earning backlinks.What we suggest is to, before creating a page, imagine yourself as someone visiting your website. Picture the type of page that gives you something that doesn’t only meet your demands (which is the backbone of good content), but is also different to most of what you find online already.Once you have that picture in your head, you need to sit down and create it, publish it, and then promote it.16. SPY ON YOUR COMPETITORSTo help you create good content that will earn your site backlinks, you want to spy on your competitors. Why? Because the chances are that they’ve got great content that is already ranking well and has generated a lot of backlinks.The easiest way to do so is to follow their pages on social media because that’s where they’ll be sharing their most fruitful and relevant content. Having access to this content will come into play in a big way in our next section, the Skyscraper Method, but it’s important in other ways too. Knowing what your competitors are doing on their social media platforms will give you an idea of the type of people and companies that follow them, people that you can signNow out and market to as well. Not only that, but you’ll also be able to stay in touch with the marketing methods they’re using to earn backlinks, information that you can adopt and adapt to your brand.So what you want to do is not only follow them on social media but sign up to any newsletters they send out. Google Alerts is another great way to receive notifications as to when they’re posting new content on their site.One of our favorite tools for discovering when and how your competitors are building links is Monitor Backlinks. This will give your direct insight on the techniques you can replicate to earn your backlinks in the same industry: specific sites that you should offer to do guests posts for, bloggers you can ask for reviews, and nearly every other method we’ve mentioned.17. THE SKYSCRAPER METHODThe Skyscraper Method is a super efficient means of generating content that is not only of high quality but if done correctly will also help you create uniquely valuable pages that are sure to earn you backlinks from authoritative sites. And the best part is, you won’t have to spend any money on finding resources or developing the content either!We’ve already explained the first step of this three-step process: spying on your competitors to know what content ranks well and generates the most backlinks. In our previous section, we mentioned some tools for finding out where and how these backlinks are being built so we won’t repeat ourselves here. What we are going to do is tell you what else you can do with this content.This is step two of the Skyscraper Method: using the foundation of existing content to create your own. What you don’t want to do is simply rewrite it, because then you won’t be likely to earn additional backlinks or implement step three (which we’ll be getting to in a moment). Remember that the content you’ve now curated is meant to serve as a foundation, not a framework.On this basis, you want to present the same information in a new, better way, and most importantly add to it. Find new sources, updated and vague information, find new ways of informing your readers of something that your competitors are talking about. You’re looking to expand on the existing content, so if (for example) your competitors have a high-ranking article on the top ten products, offer your readers an alternative that ranks the top fifteen.Finally, you want to promote your improved version of the content. Once again, this was partially covered in our previous section: following up on the opportunities you found that your competitors used to generate links.18. LISTSThere are three major ways that you can use to create content that will rank well and generate backlinks in terms of how you present the information, and the first of these is to create content in the form of lists.It sounds a little odd at first, but people love long lists of information. For example, there are a lot of articles online that only give you the top ten ways to build backlinks, and those include some options that are going to cost you (like offering scholarships and donating to charities). Even some of the most authoritative SEO sites stopped at less than twenty.By implementing the first two steps of the Skyscraper Method and combining it with this one, we’ve been able to provide an article that lists 25 techniques. And the reasons for doing so is simple: when you create a longer list, you’re able to be more thorough and cover more alternatives. The same is true no matter what your topic!Creating a longer list as a means of using the Skyscraper Method also means you can create longer content. Many of the top names in SEO say that longer content is perfect for backlinks because you have the space to be detailed.The list format is an excellent way to do so because it automatically structures and divides your content into easy-to-read sections, which act as stepping stones for readers to follow.19. INFOGRAPHICSInfographics are the hot new trend in SEO, and they’re a great addition to your content in general. In fact, considering how many SEO experts promote the use of infographics, it’s surprising how few people are implementing them in their online strategies!This is probably because most people think it’s going to be expensive to make one, but it doesn’t have to be. By using sites like UpWork (previously Elance-oDesk), you can easily find a graphic designer with infographics experience for seriously affordable rates. And while it’s always better to find someone who’s done infographics before, it doesn’t have to be a requirement—in our experience; the textual content is more important than the design is.Infographics present information in a visually aesthetic way that is sure to generate shares online. All you need to do is have the idea in mind, write short, concise blocks of information (there’s the list method coming into play again!), and hire a designer to bring it to life. If you prefer, you can even do it yourself with tools like Piktochart (which is why we’ve been able to include infographics on our list of free methods to build backlinks).Next, you want to share your infographic on your social media, and more importantly on sites like Visual.ly, DailyInfoGraphic.com, and AmazingInfoGraphics.com.Last (but certainly not least), you should also offer your infographic as a guest post to established bloggers in your industry. When marketed correctly, a single infographic has the potential to generate over 100 backlinks!20. AUDIOAnother largely ignored solution for building backlinks is to create audio files. While just about anything will do, it’s obviously going to be better if you’re doing audios that are relevant to your industry.One idea that’s great is to record yourself (or someone else) reading your posts out loud and embed the file on the relevant page. This is because a lot of people absorb information better when they’re able to hear it, both instead of and even while reading it too.Another reason this can increase your page views is that, for users with dyslexia, long posts can be rather daunting, especially when they involve technical terms. Many of them use text-to-speech assistive programs such as NaturalReader, but some of these software options require users to upload the text in a document.Longer text ranks higher, but you don’t want to lose potential visitors to your site because they have to copy your content into a Microsoft Word document and then upload the file to their assistive program to get through the whole article. While not providing an audio option isn’t exactly discrimination, it would be nice to start a trend in making audio versions of your content available for those that need them. As you can probably guess, this is also an excellent way to offer content with quality value.Vocaroo is a great online tool that you can use to do voice recordings via your browser, and you can download the file in a mp3 format to embed in your site. To help you build backlinks, you can also upload the files to audio sharing sites.21. .EDU RESOURCE PAGESIt’s a well-known fact in SEO that links from .edu sites are always guaranteed to boost your ranking and generate a lot of traffic for your site. A lot of site owners feel that earning a .edu link is next to impossible though, but it isn’t. All you need to do is provide something that universities will want to link to, which is a lot easier than most people think.One way of doing so is to offer a scholarship. While it’s a fantastic means of earning .edu backlinks, it does involve a fair amount of money—something you don’t necessarily have when starting out.Luckily for you, there’s another way to build .edu links free of charge. Most universities have a resource page for their students and the public to use. These pages are full of links to websites that publish content relevant for their students and faculty members to refer to. The links are categorized and usually sorted alphabetically so as not to give any one link overt preference.What you want to do is find these reference pages and find a post on your page that best matches what they’ve already listed. signNow out to the webmaster via email to introduce your site and mention your resource in a friendly manner. Suggest (but don’t insist) that your post could be a valuable addition to their references page.Be prepared to send out a lot of these emails and only have 5-10% result in a backlink, but also remember that even one .edu link can (and will) make a substantial difference in your SEO.22. BLOG AGGREGATORSBlog aggregators are sites like Alltop that host a list of quality blogs in various industries. These aggregators can be a great and easy way to build backlinks to your site free of charge, and because they’re authoritative the link alone will already bode well for your SEO. Aggregator sites have a lot of followers too, so you can be sure that the backlinks you’ve built on them will generate a fair amount of traffic too.There are four easy steps you need to follow to earn a dofollow on any of these sites:Sign up for a free account with the aggregator siteSubmit your site as a suggestion for their listYou’ll receive some HTML code that you need to add to your site so they can verify the submission and confirm that you’re the ownerA representative from the blog aggregator site will take a look at the site within a few days to verify the submission. Once your request has been approved, a dofollow link to your website will be added to their pages.Other blog aggregators include BizSugar.com, BlogEngage.com, BloKube.com, and InBound.org. Go ahead and find as many as you can with a quick Google search. The same process as above rings true for most of them—it’s as easy as —so try to add your site to as many of them as possible. These are truly powerful backlinks that will help boost your SEO rating signNowly.23. SCOOP ITScoop It offers a simplistic solution to those looking to curate content as well as earn quality backlinks. It’s a common tool among industry leaders, and especially those looking to develop their brand on professional networks. You can think of it as another blog aggregator, except it’s so much more than just that.On Scoop It, users can build their online magazines of content from across the web that they enjoy, for the purpose of sharing the curated content with other industry members and clientele. The software’s quick search methods ensure that users find quality content from reliable sites, so adding your name to the mix will do wonders for your site’s SEO.Think of it as a second platform to publish and promote your content, and match it with other relevant content available on the web—creating backlinks for other sites that may be persuaded to do the same for you. You’ll also have the freedom of sharing your Scoop It content on your social media platforms.There are a couple of packages to choose from, and the free option is quite helpful for starting out. You may want to explore some of their paid plans in the long run, but when you’re just beginning to stretch your legs online making use of the free version is an excellent way to start building backlinks to and from your site.24. "BEST OF" BLOG POSTSThere are a lot of blogs and websites that publish “best of” lists where they provide readers with a comprehensive breakdown of the best blogs and sites in a particular niche or industry.While you may not be able to convincingly do one of your own, which would create backlinks to other sites that you may be able to persuade to do reciprocate, you can use the existing links to find blogs and platforms to pitch your own. This one of the easiest ways to do so, because you have a list of the best possible sites in your industry already laid out for you—no further research needed.Of course, you shouldn’t limit yourself to only one site’s lists. A good rule of thumb is to find at least three that you can compare, and compile a list of your own. This list is what you’ll be using to develop your email marketing strategy.You should also be on the lookout for relevant local sites that you aren’t likely to necessarily find on “best of” lists. The reason for this is simple: voice search is changing the way search engines interact with users, and take location into account when generating SERPs. Having links to other, more established local businesses can help you to rank well not only for text-based search queries but the increasingly popular conversational voice search query too.So how do you turn this list into new backlinks with an email marketing strategy?25. MAKE A PITCHUsing the methods we’ve outlined already, you’ve managed to earn yourself a host of new backlinks, but in some cases, you have to make a good pitch.The most direct way to build new backlinks is to simply ask. But it’s not likely to work (though when it does, it’s probably the easiest link you’ll ever earn!)So what constitutes a good pitch?Firstly, you need to remember that you’ve got to give a little to get a little. Backlinks are usually given out when you’re able to offer the other site something that they can use to their advantage too. So what do you have to offer other than a replacement for old and broken links, and a heads-up on hacks?They want the same thing you want, so make sure you’ve created quality content that is relevant to their site and is created using the guidelines we’ve detailed above.So let them know that you’ve already created a backlink to their site—and give them a link to the post so they can see for themselves.Secondly, you need to remember that most people get almost a hundred emails a day, so keep it short—but not leave out relevant information.Your subject line needs to be attractive. About 69% of emails marked as spam is because of a bad subject line. The body of your pitch needs to be detailed, but concise—and most importantly, friendly rather than pushy.If you’re struggling, take a look at some templates or use Pitchbox.Your pitch is ultimately going to be the breaking point in deciding whether or not a site awards you with a backlink. It’s the most basic, but also the most important, means of generating these links. Remember that, and remember our guide, and you’ll soon see your SEO ranking increase astronomically.
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