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FAQs
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What are some great free online tools for entrepreneurs?
There’s quite a lot out there, depending on what you’re looking for :)Some free online tools (in no particular order):Dropbox. Save and share everything.Evernote. Best note app ever.FreePik. Find thousands of free images.SurveyMonkey. Create surveys to gauge customer feedback.Rapportive. Useful tool for Gmail that allows you to see other people’s social media profiles.Trello. Project management made simple.Slack. Work communication simplified.AdCat. Allows you to use a single picture to get perfect-sized, up-to-date ad images for Facebook, Instagram, and Twitter. Free.Easel.ly. Great infographic generator for creating attractive content. Engaging content is vital for attracting audiences.Google Analytics. See who’s coming to your site and from where, among many many other awesome functions.Sidekick. Awesome email tool that tracks when emails are opened — super useful for proper follow-ups.Hotjar. Recordings of users on your website. Amazing to understand user behavior, which drives marketing strategies.Hootsuite. For social media management in one easy to use dashboard.Leadin by Hubspot. For lead management.Ahrefs. Powerful SEO tool.Later. Instagram consistently shows amazing engagement with users. This tool manages scheduling for you.Crowdfire. Great tool to figure out who to follow on social media for optimal engagement.BuzzSumo. Analyze what content performs best.Social Rank. Allows you to see which are your most valuable followers.UberSuggest. Free keyword suggesting tool.LinkMiner. Free tool for the link building strategy.JustsignNowOut. Finds journalists interested in covering you.Keyword.io. Free keyword research tool for SEO.MailChimp. To run automated email campaigns.Optimizely. A/B testing to optimize your website.Google Trends. Shows how often a particular search-term is entered.TweetDeck. Owned by Twitter, it makes discovering content easily digestible and allows you to find the topics and people you want.Title Maker. Content idea generator.Explore. Get to know what’s trending.Engage Master. Convert visitors to customers.Startup Bootstrap. Website building templates.Submit.co. Get press for your startup.SumoMe. Tool set to grow your website traffic.Quip. View documents on any device.Atomic Squirrel. Startup checklist.There’s tons more out there depending on what you are looking for specifically. I’m happy to update and reorganize if you need more :)Disclosure: I’m working on AdCat.
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What would be the best way to promote a Kickstarter, Indiegogo, RocketHub, or appbackr fundraiser?
To give you a bit of background, I did a crowd funding campaign to release a compilation album featuring artists from all over the world. (More info about that project: http://checkthis.com/zhnu)Let's say you have all the promo tools ready. Here are a few tips for how to handle such a campaign:Send a personal email explaining your project to your family, friends, colleagues, ... people who you have a strong personal bond with. And tell them how they can follow your evolution. These people will become the foundations of your project's community.Make sure people can follow your evolution step by step. Share everything you do, think or plan with your community. Don't sell your perks, but tell your story.Discuss the strategy of your crowd funding campaign with your community. This will turn them into strong advocates of your project.Make contests like: "Our best advocate gets the original prototype for free." to make your brand advocates go nuts.Set milestones every few weeks and share these with your community, so that they can live up to each milestone event and help you achieve it.Show who's behind the project. Even if you think you look stupid on video, show your face, show how you're testing an MVP of your project or meeting potential users, how you failed the first twenty prototypes and the smile on your face when the twenty-first worked.Here are a few extra tips from the guy who just raised 7M on kickstarter for his pebble watch. http://www.fastcodesign.com/1669...
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What is the best short story available online?
Taken from 2 previous posts on Reader's paradise:Can you take a day off to read?Do you have one more day?Below is the list of 72 wonderful short stories that can be found online for free. (Click on the title to go to the story page.)So can you take a couple of days off from your busy schedule?Science fiction#1: All you zombies - Robert A. Heinlein (4.5 stars)Probably the most convoluted and complex of all time travel stories, All you zombies is a masterpiece that has been lauded for its originality and the sheer mind boggling complexity of its plot.#2: The last question - Isaac Asimov (5 stars)The best work of the best sci-fi writer that ever lived.The last question was asked for the first time, half in jest, on May 21, 2061, at a time when humanity first stepped into the light. The question came about as a result of a five dollar bet over highballsAsimov takes one simple, fundamental question and weaves a story around it - as story spanning billions of years, the vastness of the universe and the hyperspace. The narrative is captivating, enchanting and fast paced. There is a continued sense of awe throughout as the story nears completion. And then, in a single closing statement, Asimov pulls offs a stunner.*Since "The last question" is rated 5 stars, no other story will be.#3: A sound of thunder - Ray Bradbury (3.5 stars)2055. Time machines. Safaris to the past - humans going back millions of years to hunt exotic animals including dinosaurs. Every moment is carefully planned to avoid making even the slightest change to the future. Or is it?Butterfly effect!#4: They are made out of meat - Terry Bisson (3.5 stars)We are not alone. But we might never know that. And there's a reason why.#5: 2BR02B - Kurt Vonnegut (4 stars)The story of a utopia. Of mankind's most lusted after ambitions come true. And mankind's most dreaded horrors too. A painter, a father, a doctor, triplets, a woman with a strange job, drupelets and the Happy Hooligan.Vonnegut's dark "paradise" leaves much to be desired and pondered and answered.#6: The Nothing Equation - Tom Godwin (4 stars)The space ships were miracles of power and precision; the men who manned them, rich in endurance and courage. Every detail had been checked and double checked; every detail except—THE NOTHING EQUATION.An observation bubble at the edge of our galaxy. One man to oversee it surrounded by vast legions of nothingness. The first commits suicide, the second goes insane. Now there is a third.#7: I have no mouth, and I must scream - Harlan Ellison (4.5 stars)What begins off as another post-apocalyptic world story, where a sentient, all-powerful machine has annihilated humanity, gradually builds up to be a terrifying, what-if tale. 5 survivors of the end of humanity must endure against an immensely powerful and vengeful machine. And there's no way out. There is just the 5 of them and an eternity of pain and torture.#8: As long as you wish - John O'Keefe (3 stars)A coin with a paradoxical statement on both sides: THE STATEMENT ON THE OTHER SIDE OF THIS COIN IS FALSE.A Professor of Philosophy.A strange discovery.A hidden message.#9: No moving parts - Murray F. Yaco (3.5 stars)The story of a time far ahead in the future where everything works perfectly. Human intervention is no longer needed to maintain or fix things. But everything's changing now.That light will be flashing with more and more frequency in the months to come. But not just to signal trouble in space. If I were a superstitious man, I’d think that the age of the perfect machine is about to be superseded by the age of the perfect failure—mechanical failures that can’t be explained on any level.I really believe, childishly, that the mechanics and motions of the galaxy may turn themselves upside down just to snap man out of his apathy and give him some work to do.”#10: The Veldt - Ray Bradbury (3.5 stars)A wonderful story of a utopia. Of a happy family. Of a time when the human civilization has advanced so much that everything you want is done by machines at the slightest thought. A story that explores the question of "How far can you go mechanizing things before you are redundant?"#11: The nine billion names of God - Arthur C. Clarke (3 stars)Lamas at a monastery have taken up an ambitious project - to list down all the 9 billion names of God. And they believe that this is what humanity was made to do. And once the 9 billionth name is listed, our purpose would be fulfilled.But what happens after that? If we have no more use for God, what happens to us? Will everything end? Or is it just the religious fantasy of a bunch of devout fanatics?#12: There will come soft rains - Ray Bradbury (3 stars)A mechanized house. A pre-planned schedule. Machines running around frantically, executing every job. But where are the masters? Bradbury's story is more than what it seems - a bleak commentary on the horrors of nuclear wars and their aftermath.#13: The star - Arthur C Clarke (3.5 stars)AD MAIOREM DEI GLORIAM - For the greater glory of GodA scientific voyage to the remnants of a supernova discover one lonely planet encircling the white dwarf. They stumble upon the carefully and intentionally preserved remains of a civilization - advanced, intelligent and in full bloom of its youth - wiped away by the same sun that gave them life.The team makes some calculations to estimate the date of the supernova explosion (it would have been visible on earth) and come across a startling revelation.#14: Harrison Bergeron - Kurt Vonnegut (3.5 stars)THE YEAR WAS 2081, and everybody was finally equal. They weren't only equal before God and the law. They were equal every which way. Nobody was smarter than anybody else. Nobody was better looking than anybody else. Nobody was stronger or quicker than anybody else.A few years into the future, everyone is equal. Now there are only two ways to achieve that - either uplift and empower everyone to the same level, or drag down everyone else to a lowest common ground. It's not surprising what the human race chose.#15: I don't know, Timmy, being God is a big responsibility - Sam Hughes (3 stars)Tim and Diane (and their team) have successfully built the first quantum computer - a device with infinite processing power and storage capacity. Diane programs a simulation of the Big Bang and creates a model of our universe to study. As she approaches the current day, she makes a startling discovery.#16: The coming of the Ice - Green Peyton (4 stars)Is love something entirely of the flesh, something created by an ironic God merely to propagate His race? Or can there be love without emotion, love without passion—love between two cold intellects?A doctor in the 20th century, has finally solved the age-old problem of immortality. Our hero volunteers to be the first to undergo the procedure. However, immortality comes at a price - emotions. Every emotion, starting from love to hate, fear to rage, joy to sorrow, slowly deserts you, until you are nothing more than an empty shell, a walking automaton, devoid of the joy and beauty in everything.Is the price worth paying?#17: The cold equations - Tom Goodwin (3 stars)What will you do when the only option is to kill someone? (No, this is not a case study on morality) But truly, the only option is to kill. There is no margin for error, no probability, however infinitesimal, that there could be an alternate recourse.Fantasy#1: A very old man with enormous wings - Gabriel Garcia Marquez (3 stars)A normal family with a normal backyard. An unexpected visitor. Is it a bird? Is it a moth? Is it a fairy?#2: Snow, Glass, Apples - Neil Gaiman (3.5 stars)In a retelling of one of the most loved fairy tales of all times, Neil Gaiman provides a starkly different viewpoint on the events that transpire and the conditions that lead to them.#3: Nicholas was - Neil Gaiman (3 stars)A short story, short enough to be reproduced here in its entirety.Nicholas Was...older than sin, and his beard could grow no whiter. He wanted to die.The dwarfish natives of the Arctic caverns did not speak his language, but conversed in their own, twittering tongue, conducted incomprehensible rituals, when they were not actually working in the factories.Once every year they forced him, sobbing and protesting, into Endless Night. During the journey he would stand near every child in the world, leave one of the dwarves' invisible gifts by its bedside. The children slept, frozen into time.He envied Prometheus and Loki, Sisyphus and Judas. His punishment was harsher.Ho.Ho.Ho.Life and Philosophy#1: Signs and symbols - Vladimir Nabokov (3.5 stars)An old couple. A sickly child in the hospital. Referential mania. 3 calls from a wrong number.#2: Lorry Raja - Madhuri Vijay (4 stars)The story of a poor, wretched family, working in the iron mines, told through the eyes of the 2nd son, Lorry Raja is sure to stir up a lot of emotions in the reader. The plot is simple, the characters simpler still. And yet, the feeling it evokes isn't some thing that can be explained easily.#3: The necklace - Guy de Maupassant (4.5 stars)“Of all the words of mice and men, the saddest are, "It might have been.” ― Kurt VonnegutA simple couple. A simple life. A wife that yearns for a more exciting life. A party invitation. A borrowed necklace. A wonderful night. A life changed forever. "The necklace" is one of the best stories of love, support, yearnings, strength and regrets. The ending leaves one with an entangle of emotions, most signNow of which is a sense of unfairness.#4: Silver Water - Amy Bloom (3 stars)Told from the first person perspective of Violet, Silver Water is a tale of her elder, mentally unstable sister Rose. The story weaves through a, though lightly comic at times, gritty and realistic narrative of having to deal with and adjusting with a family member suffering from acute Schizophrenia.#5: If you were a dinosaur, my love - Rachel Swirsky (3.5 stars)The first person narrative of a woman who wishes her fiancée was a dinosaur and then weaves a fictional world around it - a world of dinosaur operas and weddings. A tale that will leave you chuckling, pondering and going back to re-read the story.#6: The Egg - Andy Weir (4 stars)You were on your way home when you died. It was a card accident. Nothing particularly remarkable, but fatal nonetheless.So begins a tale that spans religion, belief, life, death, afterlife, and reincarnation. Taking a leaf out of Asimov's book, The Egg builds up to a wonderful climax. And delivers.#7: Three questions - Leo Tolstoy (4 stars)In this story, Tolstoy addresses 3 fundamental questions, which since then have been passed down as life lessons and parables.#8: And all the earth a grave - C.C. MacApp (3 stars)There's nothing wrong with dying—it just hasn't ever had the proper sales pitch!You can sell everything if only you know how to. Even death. A brilliant satire on the current media industry and the wave of consumerism that has engulfed the world.#9: The snows of Kilimanjaro - Ernest Hemingway (3.5 stars)A writer. A festering wound. A re-living of regrets, of opportunities passed up, of chances not taken. The slow approach of death, like the night, creeping and inevitable interspersed with a melange of memories, good and bad.#10: To build a fire - Jack London (4 stars)A man and a dog hiking through the snow covered trails of the Yukon in Canada on a day that they shouldn't be. It is "too cold to be travelling along" but the man persists. To defeat the cold, he would need to start a fire. A fire that would be the difference between life and death.#11: The curious case of Benjamin Buttons - F Scott Fitzgerald (4 stars)We have all seen the box office hit starring Brad Pitt in the titular role but there is an eerily, haunting quality to Fitzgerald's writing that makes the experience even more wonderful. The story of a man who starts off as a old man when born and slowly ages backward, turning into a middle aged man, a teenager, a kid, an infant and finally an embryo is fascinating. It is a concept that has always had people wonder and Scott does a great deal of justice to it.#12: The last leaf - O Henry (4 stars)A woman, dying of pneumonia pegs her life to the last leaves on an ivy vine. Bereft of all hope, she plans to take her final breath as the last leaf falls. But will it? Will she?A story about hope. About struggles and finding the strength inside. A story of finding something to live for. We have been told numerous times that appearances can be deceptive. Nothing reinforces the notion more than this masterpiece by O' Henry.#13: An occurrence at Owl Creek bridge - Ambrose Bierce (3.5 stars)The scene opens with a condemned man being hanged on the bridge. Like everyone else on a death sentence, his whole life flashes in front of him. His only wish is to somehow escape the hanging, fall into the river and swim away to safety and his family. That is when the rope snaps.#14: The hunger artist - Franz Kafka (3.5 stars)The story of a man with an unusual occupation - a hunger artist. Someone who fasts for days on end to amuse the world and its spectators. The story is a clever satire on the world where the talented yet trivialized people spend their entire lives in search for a fragment of glory, a single word of appreciation, a small part of the acknowledgment they truly deserve.#15: The one who walks away from Omelas - Ursula K LeGuin (3.5 stars)A city that is the perfect description of a middle-age utopia with its beautiful people, its skilled artists, its bright festivals, its everlasting intellectual orgy of joy. A terrible secret revealed. A compromise that had to be struck. A price that had to be paid.#16: The School - Donald Barthelme (3 stars)30 orange trees planet by 30 kids of a class all dead. Soon followed by the snakes. And the herbs. And the fishes. Death creeps nearer each day. But everything is not as dreaded as you think. There is still hope somewhere out there. Or is it?#17: The yellow wallpaper - Charlotte Perkins Gilman (4 stars)A husband and wife move to a mansion temporarily, something that is grand but suspiciously cheap. The wife believes she is sick and has an eerie feeling about their new home. The husband, however, doesn't. And then there's the room and it's yellow, shabby wallpaper. There is something definitely wrong with it.#18: Hills like white elephants - Ernest Hemingway (4 stars)A couple waiting for a train on a railway station have some beer and a rather intriguing conversation which leaves the reader puzzled and pondering.#19: Flowers for Algernon - Daniel Keyes (4.5 stars)“I don’t know what’s worse: to not know what you are and be happy, or to become what you’ve always wanted to be, and feel alone.”Rarely does a book stir up so many emotions in the reader. Flowers for Algernon is one such. The story is about simple and kind man, Charlie Gordon, with a below average IQ of 65, who undergoes an experimental procedure to triple his intelligence. Told in a narrative, progress report style (Charlie was required to compile a daily diary to monitor his progress), the prose develops in tandem with Charlie's intelligence - starting off as the scribbling of a kid, laced with spelling, grammar, and punctuation errors, and evolving into the publication-worthy musings over Plato's allegory of the cave.Flowers for Algernon is a commentary on human condition, on our schadenfreud-ian tendencies, on the treatment meted out to the mentally challenged, and one man's journey of finding something he never had, and then living through the horror of losing it all over again.#20: Shooting an elephant - George Orwell (3 stars)If you are the conqueror, the master, the dictator, are you really in control? Or are you just a face, just a puppet being manipulated by millions of invisible strings? The strings of the will of the people you oppress?#21: Clean well-lighted place - Ernest Hemingway (4 stars)There is something simple and yet enthralling about Hemingway's words. There's a beauty in those plain sentences. You don't need to exert any efforts. You don't need to read the story. The story reads you. It hooks itself to you and then starts to devour you, but in a pleasant way. And, in a short time, you are completely engulfed. You are now the story.#22: Bullet in the brain - Tobias Wolff (3 stars)A bullet to the brain is surely one of the quickest ways to die. Or is it? To the shot, does the last few milliseconds feel like an eternity?#23: The bet - Anton Chekhov (3.5 stars)A somber gathering of gentlemen soon turns into a passionate discussion about the morality of the death sentence. The ones who advocated it said it was more merciful than life imprisonment - cleaner and quicker. The ones against brought God into the midst of things and stated that the State does not have the right to take someone's life when it itself cannot create life.A young banker agrees with the latter and boldly claims that he would take life imprisonment over death. The host, a rich and pompous banker, bets 2 million in exchange for the young guy living in solitary confinement for 15 years.This was on Nov 14, 1870. Today is Nov 14, 1885.#24: The dream of a ridiculous man - Fyodor Dostoevsky (4 stars)Dreams, as we all know, are very queer things: some parts are presented with appalling vividness, with details worked up with the elaborate finish of jewellery, while others one gallops through, as it were, without noticing them at all, as, for instance, through space and time.Yes they are. In a dream, you can live an eternity but wake up none the older for it. In a dream, you can achieve everything you have ever wanted, every aspired for, ever lusted after, but wake up none the richer for it.Our hero had had such a dream. And he was ridiculed for it. Mocked. Derided. Pronounced senile. Yes, you can call him a madman. But aren't we all?#25: The Happy Prince - Oscar Wilde (4.5 stars)It's astounding, the power of words. How they can sway us, infuriate us, flame our desires, preserve our hopes.This short story by the master is a perfect testament of the power of words in the hands of the wordsmith. A story that was part of the school curriculum, at least in India, and one I revisited after years.In a few thousand words, it encompasses a love story, a tale of sorrow, and a satire on human condition. In a few thousand words, it stirs up emotions of love, joy, sorrow, pain and contempt. In a few thousand words, it is as much the cold winds of the winter, as it is the warmth of the sun on a spring afternoon.#26: Happiness - Guy de Maupassant (3.5 stars)Happiness is relative. And a lot more simpler than it is made out to be.#27: The Sugargun Fairy - Kuzhali Manikavel (3 stars)"Because everyone must keep a box of things they don't understand and can't throw away"A story that is as simple as the daily ramblings of a teenager, and yet brooding and sinister at the same time. One about the fleeting passage of time, and yet the inevitable existence and decay of things.#28: A little cloud - James Joyce (3.5 stars)One of the most wonderful feelings in the world is catching up with an old friend. We might not have a time machine (yet), but an evening of smoky conversations and reminiscence with old pals is good enough. There's anticipation, carefree laughter, a hint of nostalgic fondness, and just the tiniest sliver of jealousy. Especially if the other friend has a life worth being envious of.#29: Across the bridge - Graham Greene (3 stars)Life's a curious case. In the end, does money matter? Or influence? Can one final act of kindness undo (at least in part) a life brimming with sin, theft, lies, and debauchery? What is the source of happiness? Of contentment?In this fast-paced story about a millionaire fraudster evading the law in a quiet, shabby town of Mexico, Graham Greene hopes to find the answer. At least to some of the questions.Horror/Thriller#1: The lottery - Shirley Jackson (4 stars)A village. 300 people. A charged morning. A lottery. A winner. A twist.#2: A face in the dark - Ruskin Bond (3.5 stars)From Mr. Bond, comes another story set in the backdrop of the hills and valleys of Shimla. The story of a boarding school and its brave headmaster. A story that brings out all of your primal fears. A story with the basic elements of horror - the dark of the night, the eeriness of the howling winds, a strange sighting and a twist ending.#3: In the penal colony - Franz Kafka (4 stars)In a fast-paced story that slowly reveals, in the true sense of an actual horror movie, its various twists and turns and its arsenal of fear, Kafka manages to scare the reader and at the same time fill them with a certain amount of sympathy for the devil and bewilderment at the actual happenings in the story.A traveler is invited to be the witness to a sentencing - a seemingly, outdated custom that tortures the guilty for hours before killing them. He must pass a judgement on it. What would it be?#4: Man From the South - Roald Dahl (4 stars)"A fine evening," he said. "They are all evenings fine here in Jamaica."In this brilliantly crafted tale of a bet between an old man and a young one, things suddenly take a turn for the grim. The pacing of the story is fantastic and keeps you hooked till the end. And the ending - another twist in the devil's tale.#5: The tell-tale heart - Edgar Allan Poe (4 stars)From the master of mystery, comes a tale worthy of his praise. The first person confession of a madman who murdered an old man and then describes it to the reader in vivid detail to prove his sanity. The story is eerie - you have the constant feeling of being watched because of the 'unreliable narrative' and the fact that the lunatic addresses the audience directly.#6: A good man is hard to find - Flannery O'Connor (3 stars)A normal family. Mother, father, kids, grandmother. A routine family vacation. A little detour to find something exciting. An accident and a deadly encounter.#7: The face on the wall - E. V. Lucas (3.5 stars)A group of people discussing the supernatural. An outsider with a real narrative. Three extraordinary things about the story.#8: The open window - Hector Hugh Munro (Saki) (3 stars)A man with a nervous condition visits an old lady on the behest of his sister to calm his nerves. While waiting for her, he engages in conversation with her niece and tale goes grim.#9: The most dangerous game - Richard Connell (4 stars)A celebrated hunter and a published author is thrown overboard a ship on a dark night. With every ounce of energy in his body, he manages to swim to safety and arrives on an island, uninhabited by humans except for a game hunter and his looming man-servant.Discussion over dinner soon converges to the one common topic - hunting. And how, for someone who has hunted all his life, most game is boring and no longer a thrill. That is when the hunter reveals a chilling truth - the discovery of an entirely new game that promises to break the monotony of the 'cunning hunter vs the dumb prey' routine.#10: Where are you going, where have you been? - Joyce Carol Oates (4.5 stars)A story that leaves you perplexed and befuddled. One where you are not sure what the story really was about?Over the years, many people have attempted many interpretations of Oates' masterpiece, but every alternative eventually leaves out something. This could be a story told from a delusional victim's standpoint about the advances of her predator. Or it could be an allegorical tale about the corruption of young people by satanic cults. Or it could be on the broader theme of giving in to sins.I don't know. Let me, if you do.Comedy#1: The secret life of Walter Mitty - James Thurber (3 stars)Made into a motion picture starring Ben Stiller, The secret life of Walter Mitty is a comical narrative of a man who's blurred the lines between reality day-dreaming. Weaving through multiple episodes of real life and fantasy, it is a wonderfully paced story that will leave you chuckling at the end.#2: Cookies - Douglas Adams (3.5 stars)A train journey. 2 strangers. And a packet of cookies.#3: The nose - Nikolai Gogol (3.5 stars)A barber wakes up one day and finds a nose in his roll. Another gentleman wakes up and finds his nose gone.However absurd, or improbable, this may seem, it does happen. (Or does it?). Gogol again displays a knack for weaving stories out of the pure bizarre and sprinkle it with his signature flavor of comedy.Romance#1: About love - Anton Chekhov (4 stars)What is love? Is it rational? Can it be defined scientifically or diagnosed medically? Why do people fall in love? Why, sometimes, do they fall for someone who is their exact opposite? What is it about love that leaves even the strongest of people completely hapless?Is it fine to love someone who is already with another person? Is it fine to profess your love to them knowing well that it could disrupt their perfectly peaceful existence?All these and a multitude of other questions are answered in this beautifully crafted tale by the master himself.#2: A girl I knew - JD Salinger (4 stars)I saw a girl standing on it, completely submerged in the pool of autumn twilight. She wasn't doing a thing that I could see, except standing there leaning on the balcony railing, holding the universe together. The way the profile of her face and body refracted in the soupy twilight made me feel a little drunk.A story that is not as much about love as it is about losing it. The story of a man who flunks college and is sent to Europe to master his trade, is advised against socializing much and falling in love, but who inadvertently manages to do just the opposite. A classic love story of romance, of the first jitters of love, of moving away, of writing letters. A wonderful love piece with a few splotches of some grime here and there.#3: Selkie stories are for losers - Sofia Samatar (3.5 stars)A weird tale of love and loss. With just a pinch of folklore and fantasy. While you are jumping from one narrative to another, you feel like being shaken intensely without being allowed the time to understand what exactly is going on. But once the dust settles, you can see the whole picture.#4: The eyes have it - Ruskin Bond (4 stars)A blind man on a train journey meets a female companion. During their 3 hour conversation, he doesn't let her know that he lacks sight. And then her station arrives and she leaves. (Oh the simplicity of it!)#5: The water that falls on you from nowhere - John Chu (3.5 stars)In the near future water falls from the sky whenever someone lies (either a mist or a torrential flood depending on the intensity of the lie). This makes life difficult for Matt as he maneuvers the marriage question with his lover and how best to “come out” to his traditional Chinese parents.The story of Matt and Gus, a same-sex couple who truly love each other, but do not know it yet is one that upholds the roots of traditional story-telling. There is no embellishments, no forced sub-plots. Everything leads to the next thing in a way that is simple, yet beautiful. The premise of the story is new and straightforward, but the narrative, due to the way it is seamlessly weaved together, lingers with you like the misty air on a December evening.#6: The silence here owns everything - Kirsten Clodfelter (2.5 stars)The perfect companion piece to the previous story by John Chu. It's a story of two girls - Natalie and Kendra. Friends on the surface. Lovers and probable soulmates deep beneath.Throughout the narrative, you can pick up subtle hints that Nat is in love with Kendra, but somehow, every opportunity where she could express it eludes her. The story ends abruptly, as if a teenage girl one day, simply forgot to take out her diary and pen her memoirs. It leaves you with a certain sense of absence, and yet you can feel that it's the ending you really wanted.#7: On seeing the 100% perfect girl one beautiful April morning - Haruki Murakami (3 stars)What do you do when you chance upon your 100% perfect girl? What do you say? Haruki Murakami comes up with the perfect story for such a rare happenstance.#8: A rose for Miss Emily - William Faulkner (4.5 stars)Faces are tsignNowerous things. Behind the serene expressions that people carry lie complex machinations that no human technology or intuition can completely comprehend.And so is love. Love drives us to do great things. It goads us to signNow out, extend our arms, and push ourselves to achieve the impossible. But it also pushes us over the cliff once in a while - over the boundaries of sanity, of happiness, of self-preservation.Crime#1: Lamb to the slaughter - Roald Dahl (3 stars)A perfectly happy couple. An expecting mother. A confession. A leg of lamb. And an intricately covered up murder.
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How can I make my audience remember my brand without investing much?
25 Ideas for free advertising and increasing your brand awarenessThere are enough promotion channels that do not cost anything.Think of all the possibilities to increase your name recognition through social media.But there are also many ways you may never have thought of.That's why I give you 25 possibilities to put your company for free in the spotlight.A list with possibilities to increase your brand awareness for free#1 WebsiteAlthough it is possible to make a website for free, I do not recommend it. Free websites do not have their own domain name (web address) and that is not professional. And often others show advertising on your site. You should not want to. With WordPress you can have a site online in just a few hours.#2 Search engine OptimizationIf you make sure that your website is well found in Google, that generates free visitors. A good place to learn more about search engine optimization is backlinko.com#3 Blogging on your own websiteIf you regularly post an article, Google can send interested people to your blog if people search for information about that subject.You can then reuse the blog in many ways: you combine different blogs into an e-book. You can use that e-book as a giveaway to collect e-mail addresses for your e-mail marketing.You can share blogs in your newsletter. You can post blogs on your social media channels . You can read the lyrics and make a podcast of them or you film if you explain the information. Then you have a video for your youtube channel.#3 Guest BlogYou do not have to do blogging on your own site. Other bloggers and major online magazines have many readers and they need new articles every day.If you can write nicely, you can get started as a guest blogger on websites that get a lot more visitors than your own website.#4 Writing articles for article sitesThe article sites are very well found in Google. Much better than your own site. Make use of this by placing an article about your field from time to time.You can link to interesting articles on your own site and you can post a profile with links to your website.#5 Social mediaStart with LinkedIn and one or two other social media channels (Facebook, Youtube, Twitter, Pinterest or Instagram for example) and invite people to follow you.Every social media channel can be grown and used to show customers how you can help them.#6 Editorial attentionAttention in newspapers, magazines and trade journals is free. If you learn how to write and send a press release , media attention can bring you free customers.it is the best way to quickly increase your brand awareness and your social proof.#7 Radio interviewsEspecially regional radio is jumping for topics. Give them some fun for a radio interview . You can use a press release for that.#8 Writing an article Doyou solve a social problem with your company? Then you have a strong opinion about some political decisions and laws and regulations.Perhaps you have even come up with a good solution for a social problem. Then you can write an opinion piece in trade journals, the local newspapers and the national newspapers.#9 WritingColumns in newspapers, magazines and trade magazines are usually written by entrepreneurs or people like you and me.If you have a smooth pen, you can send some sample columns to the editors. If they want to place your pieces, you often have their own stage in a newspaper or magazine every week and they often pay you sometime.#10 Youtube as a search engineDid you know that Youtube is the second largest search engine? Number one is Google, but many people prefer to watch an instruction video than to read an article.Those people search for information on Youtube. So make videos on your own Youtube channel to be found.#11 Pinterest as a search engineUsers of Pinterest also increasingly use this platform as a search engine. Useful if you also show your products on Pinterest .#12 SlideshareAnother free online library where people search for information is Slideshare . It is mainly used to share slides of presentations, but you can also upload PDFs and share videos and webinars.Slideshare is linked to LinkedIn and has more than 70 million visitors per month worldwide.#13 PodcastA podcast is a kind of radio broadcast that you can listen back to. As some people prefer to watch a movie, there are also people who prefer to listen.Sometimes a podcast is a good alternative for blogging or a Youtube channel. You can find podcasts in I-tunes etc..for example . You can start a podcast yourself and share information or interview interesting people. Of course you can also try to see if you can join another's podcast as a guest.#14 PresentationsEverywhere people come together to listen to presentations, associations, open coffee's, the library, the Chamber of Commerce.If you can convey your information correctly, you will find a free audience there. If you are really good at presentations, you can even ask for money. To get better#15 WorkshopsA baker can organize a cupcakes workshop to introduce customers to the products. You can give free workshops, but often people want to pay for it.Developing a workshop seems complicated, but that is because most people want to stuff too much information in a workshop. Make sure that you teach people one small part of your field during such a workshop.Give less information than you thought up beforehand and do a few exercises instead so that people get actively involved with the learning material.#16 CourseThere are platforms where you can share your courses and workshops with a much larger audience than you yourself have. Skillshare and Udemy are a few examples of this.#17 ExhibitionsYou can visit some exhibitions in your field free of charge. You can meet customers and colleagues there. If you want a stand yourself, you usually have to pay for it.#18 Network meetingsMany business meetings can be visited free of charge. If you do business to business, you can find customers here. But the importance of networking is mainly making knowledge. There are also networks in which your customers look for each other.#19 E-bookWrite an e-book for free distribution to (potential) customers, colleagues and competitors. Or ask a blogger to review it on his website.It confirms your expert status. Use the last pages in your e-book for a good biography and a business offer for the readers.#20 E-mail signatureBy default you can place an e- mail signature under each e- mail you send . Is there already a link to your website? And your phone number? Your tagline? And a link to your last blog?#21 Word-of-mouthStill the most important form of free advertising. Make sure you deliver good work so that customers recommend you to others. Ask for it.For example, put your email signature: "We get new customers mainly through satisfied customers. Are you satisfied? Then tell us. "#22 Email marketingBuild an e-mail list as quickly as possible and regularly send the people on your list a newsletter with interesting information. Occasionally you can also send an offer via email.Automate the sending and collection of e-mail addresses with Mailchimp , which is free up to 2,000 e-mail addresses.#23 Organize a webinarA webinar is a combination of the words 'web' and 'seminar'. It is an event on the internet where only an online audience is present.You can create a simple question and answer webinar, where you answer questions from your customers and / or followers. You can give Webinars for free with the Periscope app.No investment in expensive equipment or software is required, but an I-phone or I-pad is required. Periscope is not yet available for Android. It can even be simpler: you can now also broadcast live with Facebook Live with Facebook. It is a free way to show what you understand.Additional advantage: Facebook wants users to upload more videos and therefore promotes your live broadcast. Many more people receive a report of a live broadcast than of a regular status update.#24 ForumsEach field has an online spot somewhere on the internet where you can ask and answer questions. A good place to show that you exist. Answer questions from others to show what you are worth.#25 Facebook groupsFacebook groups work the same as forums. You can meet people online, exchange information, ask questions and answer questions. If you answer the right questions, you make yourself visible.There are business groups or groups with a theme or subject. Use the search function in Facebook to find groups that suit your company.
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How do I go about registering a startup in India, initially without any co-founders, but making provision for some in the future
Once when you have come up with a great idea and have decided how to register a business company in India, then certainly you must follow some procedures to register your business in India. After deciding regarding registration, naturally there arise many questions like where should you get the application form, what is the process for registration, what is the registration fee, whom should I contact for making my registration successful.To get rid of all the confusion, let we help you make your registration process simple and easy with all necessary details. This article will help you with all the relevant information as a step-by-step procedure for those who have decided to register a business in India or to those who have considering registering a business in India.Before entering into the registration process, you must be aware of some basic information about the country where you are going to register your business in. India is the seventh largest country with the pool of opportunities in the emerging market for the world. Any business in India will likely succeed in their field because, after the Republic of China, India ranks as the second populated country in the world. To make your registration process easy first, you must gather some information about the country namely; their culture, common business trends and the landscape of India. It will help you decide which part of the country you want to and can register your business. The Indian market trend remains as relationship oriented.It is obviously easier for an Indian citizen to register a business in India compared to a foreign country. I am going to list all the official procedures that required for registering a company in India.RELATED POST: LEGALRAASTA RAISES INR 7 CRORE FROM ANGEL INVESTORSLet’s start, what is a company?A company is an association, which is organised and formed to carry out a Business. A company is a legal entity that is classified and should be registered under the company Act 1956. This company Act subdivides the company into two categories called as the private corporation/company and Public company.Let’s Understand What Private Company And Public Company IsWhat is Private Limited CompanyHere are the features of a private limited company as follows:A Private company can have a maximum of 50 members.It restricts to transfer his or her shares to anyone.Should not invite public to subscribe regarding a company share.A private company should have a minimum capital of 1 Lakh Rupees or capital may vary time to time.The private company should only have two board members and may have two directors.Once a private company is incorporated, it can start its business.What is Public Limited CompanyThe characteristic of a public limited company is as follows:There is no limit of members in the public limited company.It can transfer his or her shares to their shareholders.It allows inviting the public to subscribe regarding company shares.The public limited company should have a minimum capital of 5 Lakh Rupees or the capital may vary from time to time.The minimum number of board members required in a public company is seven and must have at least three directors.The company can start its business only after receiving its commencement certificate.Why Should You Register Your Company?The main reasons to register your company are as followsProtectionTransferable ownershipRetirement fundsTaxationRaising funds through sale of stockDurabilityCredit ratingHow To Register A Business Company In IndiaTo register a company in India, it may take the duration of about 15 days to a month and sometimes more than that. Every state has a regional office of the Registrars of the company (ROC) to guide the registration process. On whitedust, we are going to give a step by step procedure to register a company, especially in India.Steps To Register A Company In IndiaStep 1: How To Obtain The DIN (Director Identification Number)First and the first process in registering a company is to acquire a DIN for directors. The government has set new requirement under which directors for an Indian company, in which both an Indian and a Foreigners must register and get a unique identification number. It called as DIN(Director Identification number). The Ministry Of Corporation Affairs (MCA) issues DIN, which is a unique identification number for an existing director or to the person who is intended to become a director of the company. Even if a person severs as a director to many companies only one DIN is allotted to a particular individual. For every director company DIN has been made compulsory according to the Amendment Act 2006.The Ministry Of Corporation Affairs (MCA) identifies the directors of the company by using this DIN. The process takes approximately one or two days with a registration fee of 100INR.Here are the Mandatory Documents required:-Identity ProofPassportDriving licenseVoter IDPAN cardA photograph is a mustAddress ProofRation cardBank statementElectricity BillAlso Read: 10 TIPS FOR STARTING A HOME-BASED FOOD BUSINESSSteps to fill the E- form for obtaining DIN:-Create a login ID with an username and password in the MCA website (mca.gov.in).After creating an account with MCA. Log in to your account and fill the E- Form to generate your DIN.Download the E-form DIN-1 and fill it with the necessary details.Procedure to fill the DIN 1 form:a. Enter the full name of the applicant and make sure not to use abbreviations.b. Enter your father’s name even if the woman is married.c. Select the options whether you are a citizen of India or not.d. Attach the latest photograph of the applicant in the box provided. The full face of the applicant should be clear. It should be in JPEG format.e. Enter the nationality as mentioned in your passport.f. Specify your current occupation and your education qualification.g. Enter your date of birth in the given format (date- month-year).h. Specify your gender by selecting one of the two options.i. Enter your place of birthj. Enter your Pan card number. Once it is entered it will highlight the “Verify income tax PAN details “ button click on it to verify.k. Enter your Voter’s Id number, Passport number and Driving licence number in next fields.l. Enter your permanent address including your city, state, pin code, country, ISO country code, mobile number, E-mail, Fax, telephone number.m. Select one of the two options whether the present and the permanent address is the same. If address differs, please mention it below in the next field.n. Select the relevant check boxes in the Certification field.o. Attach the required documents as referred to in the form.p.Select the appropriate category of the person who has signed your e-form either a Notary public or Gazette Officer of a government.q. Enter the corporate identity number (CIN) of the company with which Secretary is associated with the company and in which the applicant is proposed to be a director. Click the pre-fill button. The system will automatically display the name of the enterprise.r. Check your e-form is successful, required documents are attached, pre-scrutinize your e-form and then submit it.After uploading the DIN 1 form, it will generate the DIN for the director. After generating the DIN one should intimate to their company about DIN by using DIN 2 formDetails to be entered in DIN2 form are listed below:a. In the TO address field enter the company name and the address of the company.b. Enter the datec. Enter your DIN numberd. Enter your namee. Enter your father’s namef. Enter your residential addressg. Enter your email IDh. Enter your designationi. Specify whether chairperson or director or executive directorj. Determine the category, name of the company and date of appointment.k. Enclose a copy of DIN allotment letter.The next process is that the company should intimate regarding the director’s DIN to the Registrar Of Corporates (ROC) through DIN 3 formDetails to be entered in DIN3 form are as follows:a. Enter the Corporate Identity Number (CIN) of the companyb. Click the prefill button by which the system automatically displays the name.c. Enter the address of the company and the e-mail id of the company.d. Enter the authorised capital of the company, some members in the company.e. Enter the paid capital of the company and enter the total number of directors and managing directors of the enterprise.f. Enter the DIN number of the director and click the prefill button.g. Then the system will display the personal details of the director. Enter the date when the intimation received from the Director in Form DIN 2.h. Select the designation and the category of the director like the chairperson, executive or nonexecutive.i. Enter the DIN of the director if you have chosen an alternative director.j. Enter the details of the director like the name of the company, email id and the date of appointment.k. Provide the details of the manager like name, address, e-mail, designation and date of appointment.l. In an optional attachment, you can provide any other information.m. Enter the date in which it has been authorised by the board of directors and submit the form.n. The e-form should be digitally signed by the managing director or manager or director of the company, mention their designation and DIN.o. The certificate should be digitally signed by the company secretary and enter his designation and membership number.p. Check the form by clicking the form check button, if you want to modify anything modify it using modify button. A then upload the filled form.q. If you want to update your personal details or change of address or any change in DIN, then director should intimate the change by submitting the e-form DIN 4.This above Image Source: SlideShare.netStep 2: How to Obtain Digital Signature Certificate (DSC)The documents should submit in an electronic format for Digital Signature Certificate. Digital Signature ensures the documents security and authenticity. Indian company Directors is required to get a DSC. The agencies that have been appointed by the Controller Of Certificate (CCA) should authenticate the Digital Signature Certificate. The digital signature validity is within one or two years. Once when it expires, we should renew it. The time taken to complete this process is the minimum of 1 to 6 days. The registration fee may vary from 400 to 2650.Step 3: Reserve the Company name with ROCFirst, you have to decide a unique name to register your company in India and get approved from ROC. The company name registration process starts with filling the application Form 1A which is available at the ROC office of every state. The necessary documents you should provide are the address proof of the company that you have to register, name and signature of one of the directors. So you have to suggest five unique, different names because the ROC staff will search for the availability of company name in India. If your business name that you have suggested is not approved, then you will be given a chance for resubmission of the new panel of names against the fee paid. It may take 2 to 3 days to complete the process and the registration fee is RS 500.Here are the Steps to fill Form 1A:-Select from the two options whether the application is meant for incorporating a new company or changing the name of the existing company.Provide the details of the applicant like his DIN or PAN card number or Passport number. Click the prefill button. Then the system will automatically display the name and the address of the applicant if you have provided your DIN number. If you provide your PAN or Passport number, then you have to fill the details.From the given categories select the type of your company, state whether the company proposed is private or public.Select whether the proposed company has a share capital or not.Enter the state in which the proposed company is to be registered.Enter the name of the office of the registrar of the companies in which the proposed company is to be registered.Enter the number of promoters and details of the promoters like his category, DIN and Name.Suggest six alternative names for the company to be registered. Please give the name in the order of preference.Explain the significance of the proposed name of the company in few words.Enter the primary objects of the proposed company to be included in MOA.Enter the proposed authorised capital.Enter the particulars of 2 directors like their DIN, name, father’s name, nationality, PAN number, and address.Verify it and upload the form.Step 4: Memorandum And Articles Of Association Vetted And PrintedThe Memorandum Of Association contains the information about the company’s main objective. The document should include the information regarding what is the capital amount that you want to raise by issuing shares and the purpose for which the capital will be used on present and future.The Articles Of Association contains the information regarding the then companies daily operation. In the form INC-29 both the Memorandum Of Association and Article Of Association should be attached. With the ROC of vetting, you can file these draughted documents Online. Then print the documents and get signNowd once the ROC approves your MOA and AOA. This process has to be done within six months of the name approval. There is no registration charge.Step 5: The companies documents should be stampedThe companies documents should be stamped either at the superintendent or an authorised bank.has made mandatory to pay all the stamp duties for all the incorporated company forms and documents online via www.mca.gov.in website. The charge may differ from state to state and it may take one day to complete this process.Step 6: Documents Should be SignedEach and every document of Memorandum Of Association and Articles Of Associations should sign by at least two members of the company in their handwriting and one witness should be there for signature. It may take a day to complete the process.Step 7: To Get CertificateThe next step is to get the Certificate Of Incorporation from ROC and MCA. It may take a week or more and the cost may differ depending upon the companies authorised capital. Example: the cost is 4000 firs the company capital of Rs 1 lakh.Step 8: Ensure The LegalityMake a Seal ensure the legitimacy of the companies document. A company should stamp its document with its unique company seal. It may take a day of time to complete the paper and the cost is 350 Rs.Step 9: To Get Pan NumberThe next you should obtain the Permanent Account Number (PAN) from UTI or NSDL. It may cost around 60 to 70 and take 15-20 days to time to complete the process.Step 10: To Obtain Tax NumberObtain the Tax Account Number (TAX) from the income tax. TAN is a ten digit unique ten digit number required for the people who are responsible for deducting tax at a http://source.It may take 15 days of time to obtain TAN and its cost is around 55INR.Step 11: Registration for VATWith the Sales Tax Officer, you must register for VAT. VAT is a Value Added Tax, which requires registration by filling the Form 101. The time duration to complete this process is 12 days and the cost is around Rs.5000 plus its stamp duties of Rs.100Step 12: Registration for Professional TaxNext is to register for Professional Tax from the Profession Tax Officer of the state. Register the employees with provident fund organisation. It may take 2 to 3 days and its free of cost.Step 13: Identified With An Individual RecordEach employee of the company should be identified with an individual record for Medical Insurance Scheme. The employer should register the Form 01 with is sent as per Employees State Insurance. It may take 2 to 3 days of time for issuing the Employer Code Number.Step 14: Government ApprovalThe last step is filling for government approval before RBI/ FIPB for foreigners and NRIs. It may take 15 days to complete the process.If you were having any query regarding registration of your company, then feel free to contact us for all types of help. Our Experts will surely help you to get rid of your problem in a minute.Visit These Websites with Simple Registration:Quick Company indiaeFiling PortalMyOnlineCAMinistry Of Corporate AffairsIndiaFilingsVakilsearchOnline Company IndiaLegalraasta india
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