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Günter Wächtershäuser might be the most important amateur scientist of our era. He made his living as a patent attorney. While doing that he got interested in the origin of life and developed an original and widely respected set of hypotheses about how living things came into being.[1]He had been trained in science, earning a Phd. in organic chemistry in 1965 at the University of Marburg, Germany, and was a postdoc there for more than a year. But then he decided to become an attorney, and began taking law classes while working on his dissertation.He maintained an interest in science and in 1972/3 he read a paper by one of his professors about the RNA world theory of the origin of life. Later on,he met, and became friends with, the famous philosopher of science, Karl Popper. Still later, he became friends with Carl Woese, one of the most important scientists studying the early history of life.Wächtershäuser was an expert in developing friendships with famous people in science. Those people, in turn, helped him get his early papers published in prominent journals, including the Proceedings of the National Academy of Sciences, the most prestigious publication of all.Those early publications in 1988 and 1990 made him famous in his field, earning him several awards and, he was finally made an adjunct professor at the University of North Carolina at Chapel Hill in 2008. (Adjunct professors are the lowest level of professors in a university.) As of 2012, he continued to maintain his legal business.His early work was entirely theoretical, describing known chemistry and how that might lead to life. He didn’t have access to chemicals or a laboratory. He did have access to the scientific literature and relied on that heavily. Later on, he had collaborators who performed experiments for him.What did he accomplish?Everything in study of the origin of life is complicated. Here’s a simple account.Back then, the two leading hypotheses about the origin of life were:The primordial soup theory said that organic chemicals in lakes or oceans somehow reacted with each other to generate living things.The RNA World theory said that RNA molecules somehow came into being and somehow developed the ability to replicate, gradually evolving into living things.Wächtershäuser rejected those ideas and, instead, proposed that Iron, Sulphur, and various other minerals reacted with organic substances in the ocean, producing many of the biochemicals that exist in modern organisms. This diagram [2] gives an overview. Keep in mind that the original hypothesis included a great many more reactions.Pyrite, sometimes called fool’s gold, is crucial to this scheme:Iron and sulphur react with each other to form pyite. This reaction provides energy and electrons (e in the diagram) that drives other biochemical reactions.In modern organisms, enzymes push (catalyze) biochemical reactions. It turns out that pyrite can catalyze many of the same reactions. So, the earliest living things could have relied on pyrite to avoid having to create complicated enzymes.All of these reactions can happen on the surfaces of rocks at the bottom of the ocean. That means the earliest living things didn’t have to start with membranes to enclose biochemicals.Eventually, reactions would some develop self-sustaining cycles that would form the basis of something like a living thing.So, is the hypothesis right?Parts of Wächtershäuser’s ideas are now widely accepted and other parts are likely wrong.His ideas about pyrite are now called the Iron–Sulfur World hypothesis. They are still widely cited and regarded as important by many people in that field[3] but some, like Mike Russell, think that they are completely wrong.[4]There is no evidence for self-sustaining cycles, which are absolutely essential for his full hypothesis. Some investigators think this concept can’t ever work.[5]His own evaluation is that:[6]Research into the origin of life is largely an immature science that lacks a pattern of progress, where a present advance is based on a previous advance and gives rise to a next advance, and where advancing empirical evidence becomes progressively integratable. Instead, origin-of-life proposals present frequently a pattern of groping for clues.Most ideas in this field turn out to be either wrong or not testable. Wächtershäuser has produced more interesting and viable ideas than most professionals.Another amateur:Early in the 20th Century, a patent clerk developed several physical theories, including one about the motions of bodies moving near the speed of light.[7] Nobody was paying him to develop these theories or publish them. In that sense, he qualified as an amateur scientist. We don’t usually think of him that way because his early work got him positions at universities.To read more:For great, non-technical overviews, try these. Unfortunately. the second one is behind a paywall.Amateur Shakes Up Ideas on Recipe for LifeBetween a Rock and a Hard PlaceHe speaks for himself in this interview, which provides a good sense of his distinctive personal style:Entrevista Gunter WachtershauserHis scientific publications are extremely challenging, especially the early ones. That’s always a bad sign. Good theorists write clearly; bad theorists write mud. If you are very brave, you can try this one:http://www.pnas.org/content/pnas...Footnotes[1] Günter Wächtershäuser - Wikipedia[2] N. Bishop. Part II: Replication First (Gene First) or RNA World Hypothesis CLAIM: The first molecule of life was RNA which can both store information. - ppt download[3] Iron–sulfur world hypothesis - Wikipedia[4] Between a Rock and a Hard Place[5] The Implausibility of Metabolic Cycles on the Prebiotic Earth[6] In Praise of Error.[7] Albert Einstein - Facts & Summary - HISTORY.com

Digital Marketing Scope in 2019Whether you are a student looking to take up digital marketing as a career or someone who ain’t really enjoying his current job and wishes to make a switch. Or even someone who desires to make some money online. Yes, Digital Marketing can very well be an apt option. And digital marketing scope is immense, as you would read.Let me explain to you on what Digital Marketing is. Digital Marketing is a process where we use Digital platforms like the search engine, emails, videos, apps to signNow to our prospective customers who would be willing to pay for our products or services. And that’s the reason why every business exists. To sell their products or services and make some great profits or returns. But what’s in store for you from learning all of this? The point is simple.If you can learn digital marketing and help a few companies in their businesses, can’t you apply the same marketing techniques to your passion and build a business around it and make monetary benefits? Yes, my friend, you can very well do that. That’s digital marketing scope.Being a graduate in electronics stream, I never imagined that I would be working as a digital marketer – but now I feel so proud of my decision. You may get a little disappointed with your initial salary, but the work makes up for that. The work is satisfying and challenging, yet stress-free.Small Exercise. Can you identify all digital and traditional marketing icons?Let me elaborate and give you Solid reasons on why Digital Marketing has a great scope.1. Easy to Learn, Yet PowerfulDo you hate programming? Do you hate that usual IT jobs that everyone seems to be running behind? What if I told you that there is an alternative that requires no programming knowledge or background and is easy to learn and yet powerful in applications?Yes, it’s digital marketing.You need not even leave the comfort of your home and you can grasp almost all of its fundamentals by starting a test blog ( a random blog to understand digital marketing fundamentals ). And what do you get in return?The abundance of job opportunities once you complete the basic certifications. For every business knows that a great marketing campaign has the power to change their fate and make them tons of profit.Freelance opportunities to make money if you are willing to develop strategies and put in efforts and time to make the things possible.A great career path.That’s digital marketing scope. That’s really versatile and amazing!Also Read: Why Graduates Need to Build a Rewarding Career In Digital Marketing2. Abundance Of Job OpportunitiesNow, it would be bad of me to say that without showing you the proofs.More than 1.5 Lakh jobs all over India!You see it? There are around 1.5 Lakh jobs all over India. But how can there be so many job opportunities in any field? All that boils down to two reasons.According to recent survey there will be around 3 Lakh job opportunities are going to available in 2019.2.1 Rapid Boom of Smartphones and Digital MediaYes, who can ignore the fact that a huge number of people are getting connected to the Internet each day? There would be around 500 million users just from India.The explosive growth of Internet users in India!Additionally, each user is spending more time on their devices, with average being around 50 minutes each day.What does all that mean? Huge demand for digital marketers to target this ever-increasing audience of people online.2.2 Decline Of Conventional MarketingAlso, the conventional Marketing has been on a constant decline since the starting of the century. Moreover, traditional Marketing is quite expensive and hence only large companies or MNCs could ever think about spending in it.But since Digital Marketing provides budget flexibility, ability to target custom groups, better conversion ratios and even Analytics to give up a complete picture of our marketing campaigns, it’s no wonder that every form of business can employ it. Whether its a big MNC like Coca-Cola or a startup, right near your place, anyone can employ it to signNow their prospective customers.The demand-supply chain is clearly not in balance and with time, the gap is expected to widen. It’s the job opportunities where digital marketing scope is limitless.And a couple of more points about Digital Marketing if you wish to take it up as a job or a career option.3. The job is Quite SecureHow can I make a statement like that? And how can a job become insecure?Any Job field can become insecure because of the automation. And the automation has been going in on for quite some time.I clearly remember the time when a friend of mine, who was working for a software company was asked to resign willfully for his job could now be performed by computers and algorithms.But this is still a distant dream for digital marketing. Digital marketing is a skillset and a process that involves understanding human intentions, doing manual research, performing experimentations a multiple times, patience and time among other things to make some real success and create perfect campaigns or strategies that make constant money. And machines can’t have all these properties. At least not now.And even if you don’t like your current job, there would be always an abundance of jobs for you. And things get pretty good once you acquire some experience.More than 2000 Jobs in Bangalore itself.As you would get experienced in the field and develop some skills, I promise that it won’t be you looking out for the companies. But vice-versa too.4. Relatively Stress-Free JobI used to dread about working for a company for I would observe a few of my friends directly heading for a sleep after having a tiresome day at their office. I always wanted to have some energy and time with me to get myself involved in other productive things, like going to a gym.Now, I can’t make a general statement regarding the work nature of a digital marketer. Somone can be working as a PPC expert, other as a content writer or someone as a social media expert. But from my little experience and what I have heard from my marketing friends, the work is quite satisfying and relatively stress-free.Provided you have strong basics and are willing to keep yourself updated, you would enjoy working as a digital marketer. Do share us your experiences if you ever worked in this field.5. Career Path As A Digital MarketerThough you may start at a low salary, you may end up experiencing exponential growth once you start acquiring experience and developing your skills.Digital Marketer Salary LadderYou even have the other career path available. After becoming proficient as a digital marketer, you can go for a data analyst and then to a data scientist. And I will leave it to you to Google the average salaries of a Data Scientist. Aren’t you surprised?6. Freelancing OpportunitiesThis is one of the main reason on why I insist people read digital marketing.Imagine you start an amazing blog that has some killer content. Or imagine you start a YouTube channel which has tons of great videos. You put in your time but you still didn’t get any results. You worked on your ideas for 6 months but the results were nothing in proportion to what you did.The situation is similar to a company that has a great product but doesn’t know how to signNow people. As you can guess, it would be an utter flop. Had the company or you knew the marketing basics and strategies, you could have flipped your fate and got some great results. That’s where marketing makes difference! What’s the use of a blog or a YouTube channel or a great product if it’s not able to get people’s eyes?And let me give you some Freelance ideas that you can probably take up after reading digital marketing.6.1 Make Blogs For PeopleOkay, the first idea exploits people’s fear that making a blog or website is a quite difficult and challenging task. How can you possibly benefit from it? Once you learn digital marketing, you would be able to set up a blog or a website in a few hours for anyone. Here are the steps.Set up a blog on digital marketing.Explain it to people. Write great blog posts. They can be in your local language too.Get Traffic to your blog. That’s your job.Include a page on your site where people can hire you to work for them.Do good work. Get their dreams running online. And charge them up as per your wish. Here’s is one blog I made for my friend and made some profit.6.2 Start a YouTube ChannelIf you have any good camera and a great idea, why not make a YouTube channel and make money from your videos? Though it may have become a little difficult on YouTube lately, with a proper content, you can still win the game and make a great money.My Adsense Earning from YouTube channel!6.3 Follow your passion And Start Your BlogDon’t get disappointed if you don’t have a camera. Just work on your passion and think about adding value or solving people’s problems. I have been also trying to work on my blog and possibly make it as one of my income sources. And with a very little investment, there is no one stopping you from starting your niche blog except yourself.6.4 Design T-shirtsDo you love designing? Did you learn Digital marketing? Head over to websites like My Dream Store where we can create our custom designed shirt and make money every time someone purchases it. I did give it try and had a few successful sales.6.5 Affiliate MarketingOr why not become an affiliate and review products and services to provide people with true, in-depth and unbiased reviews? A lot of people have made this their career and make great sums of money as an affiliate.Remember – Nothing of these is an instant cash making method. Only if you understand marketing properly and are willing to put in required efforts and time, you would be able to see some results.7. Or Better – Go your own way!While working in Digital marketing, allocate a small amount of your time to your hobbies or passions and develop a blog or a YouTube channel around that.A lot of Hard work and you can be your own boss!Not only would it help you to learn digital marketing in a practical sense, but would allow you to make monetary benefits from it in the future if you remain committed and consistent. That’s what everyone should be aiming at after learning digital marketing.Find the things that really excite you.Build a blog or a YouTube channel and provide a great value to people.Work persistently employing proper marketing techniques and you may soon be able to ditch the corporate system and be your own boss.John Chow is one of the Internet marketers who makes a million dollar each year through his blog. You can have time, money and space freedom to do whatever you care about as John talks about every once and then.Join UsWith over 5200+ Students trained and a consistent 5* ratings, head over to Social Prachar to get started in Digital Marketing and give wings to your dreams. We offer classroom training exclusively in Hyderabad. But we do have online courses to make sure that you learn from the comfort of your place.Hope that you found this blog useful. We would be so grateful if you can share this up. We hope that you stay blessed and hungry and work on your goals until they are achieved.

Digital marketing consist wide range of career options and you can master your skill set in any one of the particular domains of digital marketing like:- Social Media Marketing ManagerSocial media is a platform where anyone can express their views and if other people like your thinking then you might even turn into a social media influencer too.The main job of the social media manager is to look After the social listening, campaign and find out the behavior of the potential consumers who then are targeted.- Google Ads SpecialistGoogle is the biggest search engine and putting your ad in front of thousands of potential buyers would indeed increase the revenue of a business.The job of a Google ads specialist is to look after the campaigns that have been built on the Google platform and products.- Analytics ManagerData is the lifeblood of a digital marketing campaign. Without data if you are taking any kind of decision then that is very equivalent to hitting your target in a dark room. And you would not like that to happen.Analytics manager make the strategies based on the data with other departments of the company and make viable plan for the future.- SEO SpecialistSearch engine optimization specialist’s job is to maintain the ranking of the website on the search engine and continuously updating the website with great content with the help and assistance of the content writer.- Conversion Rate Optimization SpecialistThe job of any campaign is to move the users to the landing page of the website and there, job of the ad is completed, now is your website been able to convert that user into a customer depends in the content there on the site.And here, the role of CRO specialist comes into play.At IIADM, you get the opportunity to learn about these topics deeply and get the most actionable tips that the industry experts use to drive home great results.

Digital Marketing is the future (I'm not saying this because I'm one). A simple comparison between traditional and digital marketing will give a clear picture of which one is better.Luckily, digital marketing in India has just started to gather lot of momentum and there is a huge demand for such professionals.There are lots of resources online where you can learn about digital marketing for free but it will take a lot of time to find quality content.Doing a course will give you a good understanding of the digital marketing ecosystem. You can then choose to specialise in any of the roles currently existing for such professionals.Eventually it all comes down to individual skills. The more experience you gain the better you become.One thing is for sure, the digital marketing storm has well and truly set the foot in India. Go ahead and pursue it.If you need any help with it let me know.

Scope, Hope & opportunities in Digital Marketing field:With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market.Let's look at some trends:A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different.1. For your career - One of the promising careers, here is my details post on how good is a career in digital marketing with links and resources: Suresh Babu's answer to How good is a career in digital marketing?2. For your business - Digital marketing is one of the fastest, easiest and cost effective way to promote, market your business. With a limited budget, you can test, try and then spend. Example: You can run a Google Adwords or Facebook ads for Rs 2000, run it for a few days, see the results and based on the results you can allocate budget. You can get started with Google Adwords with as little as Rs 5003. Freelancing - Being in Digital/social/content you can get started as a freelancer. Sign up with for free at Fiverr: Fiverr - Freelance Services Marketplace for The Lean Entrepreneur Upwork: Upwork, the world's largest online workplaceBefore I get into the details, there are no shortcuts, get rich quick schemes to earning money online and just like any marketing activities digital marketing or building brand online takes time/effort/creativity. Hard & smart work will always pay off.4. Google Adsense - A Free & simple way to earn money by placing ads on your website or if you have a YouTube channel you can start monetizing. This used to be good a few years back, The Reality: If you get approximately 1000 views/per day you might get Rs 6000 per month from Adsense5. Affiliate - Become a partner of any e-commerce site, you be the affiliate (partner) when someone comes to your website/blog clicks on the product and buys the produce from that e-commerce site you will get a commission from them. Here are some affiliate networkIndian Affiliate Networks:http://Shaadi.com: http://affiliate.shaadi.com/Flipkart: Flipkart Affiliate ProgramAmazon India: The web's most popular and successful Affiliate ProgramSome examples are Shoogloo: Performance Based Affiliate Marketing, SEO & PPCDGM: Affiliate MarketingClix galore: clixGalore Affiliate Marketing India, Online Advertising & Marketing6. Amazon FBA: Amazon.com: Fulfillment by Amazon - Benefits - Sell your product on Amazon for a minimum commission, everything else is taken care by Amazon7. Personal Branding - With Digital and social media you can build your personal brand by providing value in terms of content (text, images, videos, stories, inspiration, PPT's) You can become an Influencer. There are people who have good followers in Instagram, Twitter who make money for endorsements8. Start your own - Will almost all free or low-cost resources available you can actually start your own business and market your business in all these channels. from b2b to b2c to e-commerce plugins, apps has simplified and reduced the cost of setting up a startup. The #DigitalIndia initiatives helps everyone from registering, legal, banking etc9. If you are an NGO - Several advantages to build a brand online and market through channels like Facebook, Instagram, Twitter. It's about your story. Telling your story in all the channels visually will help NGO align their cause10. Events - Starting an event online, offline like webinars, meetups is easier than ever. Create a Facebook event, promote market and achieve results11. Author - Digital and social media has helped the author promote their books and signNow out to the target audience. With all the targeting options like remarketing, custom audience, lookalike audience, you can pinpoint and target potential customers and measure every rupee you spend12. Showcase your expertise - Are you an expert in any field, create a blog, launch a Facebook live, upload videos to YouTube, Twitter, Instagram, Snapchat for free and show the world about your expertise13. Community - Want to build a community, engage them and share your cause. Without spending a lot you can with all the platforms. Connect online or offline14. Increase sales/Revenue - Of course, Digital marketing will help achieve your business goals. It's cheaper, faster, measurable, efficientHope you find this useful if you think it was useful please do share, upvote. Appreciate it.If you like to get started in Digital Marketing, please give us a call 8792299538 or email Suresh at web marketing academy dot inFull QUORA Answer here: Suresh Babu's answer to What are the career options in digital marketing?I wrote a blog post on Scope of Digital Marketing & How to get startedUnlike a few years ago, it is a bit of a challenge to stay up to date in the Digital Marketing industry today. It is no longer enough to read a few blogs, and the occasional book. This is probably enough to have a superficial knowledge about the industry, and is certainly a good starting point. But it is nowhere near enough if you want to become a skilled professional. The industry is so dynamic that by the time a book is published, what is written in it will be outdated.Here are a few ways to get started in Digital Marketing (Free eBook on Modern Marketing)Scope of Digital Marketing in India & How to get started [Resources & Guides]Hope you find this useful.Best RegardsSuresh Babu,Founder & CEO

Scope, Hope & opportunities in Digital Marketing field:With so much demand plus the economy, the way we buy, communicate, interact and day to day life has changed due to the Internet and social media. Now Digital marketing/social media marketing has become a fashion and buzz word, so is the competition in this job market.Let's look at some trends:A Google trend shows the growth of key term: Digital marketing. In the last 2 years, it has skyrocketed similarly the term social media has equally hiked.Today Digital marketing requires a lot of skills than how it was a few years back. When I started my career in 2002, it was completely different.1. For your career - One of the promising careers, here is my details post on how good is a career in digital marketing with links and resources: Suresh Babu's answer to How good is a career in digital marketing?2. For your business - Digital marketing is one of the fastest, easiest and cost effective way to promote, market your business. With a limited budget, you can test, try and then spend. Example: You can run a Google Adwords or Facebook ads for Rs 2000, run it for a few days, see the results and based on the results you can allocate budget. You can get started with Google Adwords with as little as Rs 5003. Freelancing - Being in Digital/social/content you can get started as a freelancer. Sign up with for free at Fiverr: Fiverr - Freelance Services Marketplace for The Lean Entrepreneur Upwork: Upwork, the world's largest online workplaceBefore I get into the details, there are no shortcuts, get rich quick schemes to earning money online and just like any marketing activities digital marketing or building brand online takes time/effort/creativity. Hard & smart work will always pay off.4. Google Adsense - A Free & simple way to earn money by placing ads on your website or if you have a YouTube channel you can start monetizing. This used to be good a few years back, The Reality: If you get approximately 1000 views/per day you might get Rs 6000 per month from Adsense5. Affiliate - Become a partner of any e-commerce site, you be the affiliate (partner) when someone comes to your website/blog clicks on the product and buys the produce from that e-commerce site you will get a commission from them. Here are some affiliate network6. Amazon FBA: Amazon.com: Fulfillment by Amazon - Benefits - Sell your product on Amazon for a minimum commission, everything else is taken care by Amazon7. Personal Branding - With Digital and social media you can build your personal brand by providing value in terms of content (text, images, videos, stories, inspiration, PPT's) You can become an Influencer. There are people who have good followers in Instagram, Twitter who make money for endorsements8. Start your own - Will almost all free or low-cost resources available you can actually start your own business and market your business in all these channels. from b2b to b2c to e-commerce plugins, apps has simplified and reduced the cost of setting up a startup. The #DigitalIndia initiatives helps everyone from registering, legal, banking etc9. If you are an NGO - Several advantages to build a brand online and market through channels like Facebook, Instagram, Twitter. It's about your story. Telling your story in all the channels visually will help NGO align their cause10. Events - Starting an event online, offline like webinars, meetups is easier than ever. Create a Facebook event, promote market and achieve results11. Author - Digital and social media has helped the author promote their books and signNow out to the target audience. With all the targeting options like remarketing, custom audience, lookalike audience, you can pinpoint and target potential customers and measure every rupee you spend12. Showcase your expertise - Are you an expert in any field, create a blog, launch a Facebook live, upload videos to YouTube, Twitter, Instagram, Snapchat for free and show the world about your expertise13. Community - Want to build a community, engage them and share your cause. Without spending a lot you can with all the platforms. Connect online or offline14. Increase sales/Revenue - Of course, Digital marketing will help achieve your business goals. It's cheaper, faster, measurable, efficientHope you find this useful if you think it was useful please do share, upvote. Appreciate it.If you like to get started in Digital Marketing, please give us a call 8792299538 or email Suresh at web marketing academy dot inFull QUORA Answer here: Suresh Babu's answer to What are the career options in digital marketing?I wrote a blog post on Scope of Digital Marketing & How to get startedUnlike a few years ago, it is a bit of a challenge to stay up to date in the Digital Marketing industry today. It is no longer enough to read a few blogs, and the occasional book. This is probably enough to have a superficial knowledge about the industry, and is certainly a good starting point. But it is nowhere near enough if you want to become a skilled professional. The industry is so dynamic that by the time a book is published, what is written in it will be outdated.Here are a few ways to get started in Digital Marketing (Free eBook on Modern Marketing)Scope of Digital Marketing in India & How to get started [Resources & Guides]Hope you find this useful.Best RegardsSuresh Babu,Founder & CEO

If you’re as analytical and business savvy as you are creative and curious, you might just make one heck of a digital marketing manager . But before you make the leap into digital marketing-dom, find out what those in the position have to say about the job.What exactly does a digital marketer do?How to Get your Feature Pitch AcceptedA digital marketer is responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.A digital marketer identifies and evaluates new digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.“This person is responsible for driving relevant consumers with the goal of improving brand recognition [and] trust and ultimately drive purchase intent,” says Justin Emig, with digital marketing agency Web Talent Marketing in Lancaster, Pennsylvania.As marketer of search marketing, Emig does everything from developing media strategies that put clients’ brand or product in front of their target audience to writing and pitching content and digging through the trenches of Web analytics to unearth invaluable info about target consumers. .What skills are required?Leadership skills are paramount. “This job requires you to influence others and drive results through collaboration,” says Sandra Rand, director of marketing at OrionCKB, a direct response ad agency in Walpole, Massachusetts. “You must be able to work with colleagues and contacts at all levels of an organization to develop compelling offers and drive growth.”Also important are strong writing skills, to effectively communicate your brand’s message, and data analysis skills, to extract value from reporting tools, says Rand.Adaptability in the ever-changing digital space and the ability to think like a consumer are also essential, adds Emig, as are cojones. “A digital marketing manager has to not be afraid to try new things, take chances, fail and test everything,” he says.Who is a digital marketing manager’s boss?A digital marketing manager often reports to a director or VP marketing, and may have one to two direct reports executing social, email and other digital marketing tactics.What do I need to get ahead in this position?“A never satisfied and unwilling to stop testing mindset,” says Emig. In other words, don’t take your foot off the pedal.How can I get my foot in the door?There’s no hard, fast rule about landing a digital marketing manager job. You don’t need a fancy-schmancy Ivy League degree (or the hefty tuition bill that comes with it) to break into digital marketing. A degree helps, of course, but internships and job experience are far more valuable than where you went to school or even what you studied, says Rand.Adds Emig, “Certifications are the new degree.” Having a healthy Rolodex of certifications adds social credibility to your resume that’s sure to catch a potential employer’s eye.