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What are some interesting startups in the education space? Why are they interesting?
Here's one noteworthy peer-to-peer education model in Paris newly opened in November 2013 to students around the world, tuition FREE! — École 42 — The school, housed in a former government building used to educate teachers (ironically enough), was started by Xavier Niel. The founder and majority owner of French ISP Free, Niel is a billionaire many times over. He’s not well known in the U.S., but here he is revered as one of the country’s great entrepreneurial successes in tech. This French Tech School Has No Teachers, No Books, No tuition — And It Could Change EverythingAbove: Nicolas Sadirac, the director of the ambitious, free, French tech school Ecole 42. Image Credit: Dylan Tweney/VentureBeatNicolas Sadirac, a French entrepreneur and educator, is the school’s director. Before École 42 he ran Epitech, a well-regarded, private, for-profit school that trained software engineers.PARIS — École 42 might be one of the most ambitious experiments in engineering education.It has no teachers. No books. No MOOCs. No dorms, gyms, labs, or student centers. No tuition.And yet it plans to turn out highly qualified, motivated software engineers, each of whom has gone through an intensive two- to three-year program designed to teach them everything they need to know to become outstanding programmers.The school, housed in a former government building used to educate teachers (ironically enough), was started by Xavier Niel. The founder and majority owner of French ISP Free, Niel is a billionaire many times over. He’s not well known in the U.S., but here he is revered as one of the country’s great entrepreneurial successes in tech. He is also irrepressibly upbeat, smiling and laughing almost nonstop for the hour that he led a tour through École 42 earlier this week. (Who wouldn’t be, with that much wealth? Yet I have met much more dour billionaires before.) Niel started École 42 with a 70 million euro donation. He has no plans for it to make money, ever.“I know one business, and that’s how to make software,” Niel said. “I made a lot of money and I want to give something back to my country,” he explained.To make the school self-sustaining, he figures that future alumni will give back to their school, just as alumni of other schools do. If a few of them become very rich, as Niel has, perhaps they, too, will give millions to keep it going.The basic idea of École 42 is to throw all the students — 800 to 1,000 per year — into a single building in the heart of Paris, give them Macs with big Cinema displays, and throw increasingly difficult programming challenges at them. The students are given little direction about how to solve the problems, so they have to turn to each other — and to the Internet — to figure out the solutions.The challenges are surprisingly difficult. One student I talked with was coding a ray tracer and building an emulation of the 3-D dungeon in Castle Wolfenstein within his first few months at the school. Six months earlier, he had barely touched a computer and knew nothing of programming. He hadn’t even finished high school.In fact, 40% of École 42′s students haven’t finished high school. Others have graduated from Stanford or MIT or other prestigious institutions. But École 42 doesn’t care about their background — all it cares about is whether they can complete the projects and move on. The only requirement is that they be between the ages of 18 and 30.“We don’t ask anything about what they’ve done before,” Niel said.Yet École 42 is harder to get into than Harvard: Last year, 70,000 people attempted the online qualification test. 20,000 completed the test, and of those, 4,000 were invited to spend four weeks in Paris doing an intensive project that had them working upwards of 100 hours a week on various coding challenges. In the end, 890 students were selected for the school’s inaugural class, which began in November, 2013. (The average age is 22, and 11 percent of the first class is female.)890 students out of 70,000 applicants means an acceptance rate a little north of 1%, or if you only count those who completed the test, 4.5%. By contrast, Harvard accepts about 6% of its applicants. And, even with financial aid, it charges a whole lot more than ZERO for its classes.The upshot: If it works, the school’s course of education will produce coders who are incredibly self-motivated, well-rounded in all aspects of software engineering, and willing to work hard. (The four-week tryout alone, with its 100-hour weeks, blows away the French government’s official 35-hour-work week.)All of École 42′s projects are meant to be collaborative, so the students work in teams of two to five people. At first glance, the École’s classrooms look a little bit like a factory floor or a coding sweatshop, with row after row of Aeron-style chairs facing row after row of big monitors. But a closer look reveals that the layout is designed to facilitate small-group collaboration, with the monitors staggered so that students can easily talk to one another, on the diagonals between the monitors or side by side with the people next to them. Students can come and go as they please; the school is open 24 hours a day and has a well-appointed cafeteria in the basement (with a wine cellar that can hold 5,000 bottles, just in case the school needs to host any parties).Students share all of their code on Github (naturally). They communicate with one another, and receive challenges and tests, via the school’s intranet. Everything else they figure out on their own, whether it means learning trigonometry, figuring out the syntax for C code, or picking up techniques to index a database.Tests are essentially pass-fail: Your team either completes the project or it doesn’t. One administrator compared it to making a car: In other schools, getting a test 90% right means an A; but if you make a car with just three out of four wheels, it is a failure. At École 42, you don’t get points for making it part way there — you have to make a car with all four wheels.The no-teachers approach makes sense, as nearly anything you need to know about programming can now be found, for free, on the Internet. Motivated people can easily teach themselves any language they need to know in a few months of intensive work. But motivation is what’s hard to come by, and to sustain — ask anyone who has tried out Codecademy but not stuck with it. That has prompted the creation of “learn to code” bootcamps and schools around the world. École 42 takes a similar inspiration but allows the students to generate their own enthusiasm via collaborative (and somewhat competitive) teamwork.Sadirac and Niel say that some prestigious universities have already expressed interest in the school’s approach. The two are considering syndicating the model to create similar schools in other countries.But even if they never expand beyond Paris, École 42 could become a signNow force in software education. France already has a reputation for creating great engineers (in software as well as in many other fields).If École 42 adds another thousand highly-motivated, entrepreneurial software engineers to the mix every year, it could very quickly accelerate this country’s competitiveness in tech.And the model will force schools like Harvard to make an extra effort to justify their high tuitions. If you can get training like this for free, and you want to be a software engineer, why go to Harvard?(news link:) This French tech school has no teachers, no books, no tuition -- and it could change everything
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What is the best way to earn money online?
Want the best way to earn money online?There are plenty of ways you’ll be lost for choice. However, you need to research before you decide which one works best for you.Just like there are many offline businesses, there are thousands of online business ideas to make money online.The best way to make money online is mostly determined by your passion, determination, creativity, and focus.Another thing to consider, and this is probably even more important, is the state of your mind — your mindset. No method, formula, education or technology defeats the human mind when it comes to making money.So, when it comes to making money online, you may want to explore what is already proven to work and then subject it to your mind to determine if your mind can cope.Making money online is not rocket science. Everything you need to make money is here on earth. The best ways to make money online are the ways that are already working.Felix Dennis, in his bestselling book, “How To Get Rich”, talks of two types of mountains — there’s a mountain with gold and a there’s a mountain without gold. What this means is that if you want to make money faster, don’t do something that has never been done before. You’ll only have an uphill task trying to sell to people some strange product or service which customers are not used to. It takes time before people get used to it.In other words, if people are already making money in a certain market why would you want to invent your own?One thing is for sure. Making money whether offline or online isn’t easy.Difference Between Earning Money and Making MoneyThere is a signNow difference between “earning money” and “making money”. I came to learn this only recently. Although the terms are used interchangeably, they don’t mean the same thing. Knowing the difference can help you understand how to make financial progress.Earning MoneyYou earn money by exchanging your time for cash, payment, or a paycheck, like doing a 9 to 5 job, building a website for someone or consultancy work.Earning money has to do with performing work for someone else – a business-owner, employer, or a client for a paycheck.Making MoneyMaking money has to do with using your time to create a product or service that continues to make money for you. In fact, you don’t have to do it yourself. You can hire other people to do it for you. In this case, you can deploy your money to work for you. It’s not the same thing as exchanging your time for money. You’re not limited to how many products you can create or how much money you can make.You make money by creating something that people need. For example, you can write a book or develop an online course that can be sold to people many times over.The other thing is that you’ll spend more time and money marketing and selling the products but, again, you don’t have to do it yourself. Once the product or service picks up, it can make you money indefinitely.Here are 10 ways to earn money online without any investment:Become a FreelancerBecome a social media managerBecome a logo or graphics designerBecome a website designerBecome an SEO consultantBecome a Virtual AssistantBecome a WriterBecome a Captcha SolverBecome a Micro-workerCompleting online surveysIf you know who to do any of these jobs, just head over to Fiverr and create a profile. Then just approach potential clients and send a proposal.There are literally thousands of online jobs you can do to earn money. You only need to Google the term “online jobs” and you’ll be overwhelmed by the sheer number of online job opportunities available.Now that you know the difference between “earning money” and “making money”, which one do you prefer?I’ll tell you which one I prefer.I prefer to “make money” online.Now that we understand the basics, let’s explore ways to make money online.Here’s a video showing 10 legitimate ways to earn Passive Income online and how you can do it too:The best way to analyze the best business model is by subjecting the models to an analysis.We don’t want a business that will take years to make money.We want a business that fits the following criteria:Low Startup CostShort Time FrameHigh-Income potentialHigh Passivity.Furthermore, we want to identify a supply chain that’s already flowing and get in somewhere in the middle.Actually, we don’t want to become manufactures or suppliers. We want to become middlemen or distributors. We want to start a distributor network.The first Industrial Revolution was a time in history when people invented a way to automate the manufacturing of goods.The second Industrial Revolution was a time in history when people invented speed (automobiles, aeroplanes, rockets, etc.).The third Industrial Revolution was a time in history when people invented a way to process information faster (computers, laptops, etc.)In the Internet Age, people have invented ways to share information faster and automate wealth using technology (smartphones, internet, etc.).By leveraging technology, we can also automate the production of money.Instead of manufacturing our own goods, we can just build a system to move other people’s goods and services to the market. The reason we do this is that there are probably more products and services waiting for people to move them to the market than there are consumers.Moreover, we want a business that’s mostly hands-off, can be completely automated and will enable us to start making money fast (almost).The technology to automate everything is already available cheaply.Basically, the only tools you need are:A laptop or smartphoneAn internet connectionBasic marketing skillsA product offer or service to sellOne online business model that has been proven to work again and again in most cases with a low entry barrier and low risk compared to others, is Affiliate Marketing.Why?Low barrier of entryNo inventoryNo skills neededLow start-up capitalLow riskNo need for a website.Need I mention more?Affiliate MarketingAffiliate marketing is a form of performance-based marketing where you earn a commission or revenue share based on your marketing efforts.By signing up to become an affiliate marketer, you’re actually declaring that you want to become a distributor of goods and services for manufacturers or suppliers.You become an affiliate marketer by signing up with one of thousands of affiliate networks. The affiliate network you sign up with depends on the type of products you want to distribute or promote.There are literally thousands of affiliate networks from health products to beauty, from insurance and financial to gambling, and from business opportunities to digital products and courses to dog training.There are several types of affiliate networks, but generally, 80% of affiliate networks use the following compensation methods:Revenue sharing or Pay per Sale (PPS)Cost per Click (CPC) or Cost per mille (CPM, cost per estimated 1000 views).Cost per Action (CPA),The remaining programs use other rare methods.Before you sign up with an affiliate network, the best thing is to research the market using research tools like Google Keyword Planner and Google Trends. The tools will tell you which topics are currently popular and which keywords are being searched for the most.These tools will also give you an idea of what’s already making money online. The Keyword idea will give you an indication of your niche market. Don’t go for broad-based keywords that have high competition. You’ll never beat the competition.Go for niche keywords with low competition of less than 5,000 searches a month depending on your particular niche.Notice these are just the basics.Before you establish an online business and build a website or blog around a particular niche, you need to conduct extensive research of your particular niche, including feasibility, competition analysis, viability analysis, etc.There are free and premium research tools including Moz Keyword Explorer, Keywords Everywhere, Keyword Snatcher, Google Trends, SEMRush, KWFinder, and Serpstat.Register A DomainOnce you’ve established what’s already working, register a domain with a web hosting company. Godaddy, Namecheap or Bluehost are some examples of good web hosting companies.The reason it’s a good idea to register a domain and create a website around a particular niche is that you want to build a business which you can sell if you get tired of it or need some cash.Create A Website or BlogIf you don’t have web design skills, then you can get someone to design the website for you.Content Management tools like WordPress will be sufficient for the job if you know how to use them. Or head over to Fiverr and get a competent web designer to do it for you.MonetizationYou can monetize your blog in various ways:Google AdSenseAffiliate MarketingBanner AdsSyndicationYou can research these topics online to understand what they mean and how they work.For a person starting from scratch, you have a long way to go.I suggest you spend some time reading about relevant topics like Blogging, Online Marketing and “How To Make Money Online”.This basically gives you the outline to start an online business.The specific methods and means on how to go about it can be learned as you proceed.For this, you will have to research online for good training and courses that will assist you to build an entire blogging system to make money online from scratch.Here’s a basic blueprint of an Affiliate Marketing system:[1]An affiliate network where we get our affiliate link.A website or some kind of web presence. This could be anything e.g. a website or a social media account. Facebook pages, Facebook group, Instagram or Twitter will do well.A web traffic system, an email list or an audience.A sales funnel to collect emails and generate leads.An autoresponder to send emails and promote your offersA Paypal account to collect money.Then just share your affiliate link with your audience, email list, Facebook friends, Facebook groups, Facebook messenger, WhatsApp messenger, Instagram account, Pinterest and just about every other forum you can find on the internet.Then watch as commission earnings begin to flow into your Paypal account or whatever payment system you choose.That’s it really. We don’t have to complicate it.Still want more?If you want to earn passive income online, check out for links in the description area of my Quora profile.Footnotes[1] Flavian Mwasi's answer to How do I start an online business?
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What's the best way to self publish an e-book on social media, business, & self help?
I’ve been through the process of self-publishing on Kindle and learnt a few things. Now, I can share my tips, so you don’t make the same mistakes! I’m a commercially published author now, but I understand the frustrations of trying to break into conventional publishing, because it took me ten years to get my big break. [ http://graemeshimmin.com/a-kill-in-the-morning-shortlisted-for-terry-prachett-prize/ ] Before I got my publishing deal, I self-published a short story called Veronika, [ http://graemeshimmin.com/veronika-short-story/ ]using Kindle Direct Publishing (KDP) with modest success – it has been in the Amazon top 50. Self publishing does have the advantage of getting your work out there, which can lead to attracting attention and sales. Why Self Publish on Kindle? Amazon’s two main competitors, Apple and Barnes & Noble, both claim to have gained a 20+% market share of the eBook market, leaving Amazon with something like 60%. But surveys of self-published authors have shown that Amazon’s share of self-published eBook sales is much higher – more like 80-85%. Whether the true figure is 60% or as high as 85%, Amazon is the biggest market by a long way, and KDP makes the process of self publishing on Kindle relatively easy. Self publish on Kindle: Step 1 – Your Book First you’ll need to sign up for KDP. Then you start by clicking Add a Title. The important options to fill in are: 1. Book name 2. Description (up to 4,000 characters – use it to sell your book to the reader) 3. Book contributors (you as the author) 4. Categories (whichever genres you are writing in) 5. Search keywords (up to 7, add the themes of the novel, don’t duplicate the categories) These other items can just be left blank/default: Subtitle, Series, Edition Number, Publisher, Language,Publication Date, ISBN. Verify Your Publishing Rights As you are self-publishing your own work, and so you have copyright, select This is not a public domain work and I hold the necessary publishing rights. Convert your book to Kindle format KDP accepts three main formats: * Microsoft Word (.doc or .docx) * Ebook Formats (Html, Mobi, Epub) * signNow PDF It is possible to send Microsoft Word and signNow PDF documents direct to KDP, but the formatting is far from ideal if you do. If you want a really professional looking book then you should convert your book to Kindle’s HTML format yourself before uploading. I found the easiest solution was to convert the formatted manuscript [ http://graemeshimmin.com/manuscript-format-for-novel-submission/ ]into Kindle specific html. How to do this will be the subject of a separate answer. But, as we’re doing things the easy way for now, I suggest you just upload the manuscript and let Amazon reformat it for Kindle. Use Kindle Previewer If you have created an HTML format file then you can use Kindle Previewer, a downloadable Kindle emulator, to check how your book will look on various types of Kindle . What I found was that without careful tweaking, my book looked good on one type of Kindle but not on others. Kindle Previewer allows you to quickly switch between Kindle versions and see how the book will look on each type. Upload Your Book File Once you’re happy with the format, you can upload the file to KDP. The only option is Digital Rights Management. This is your choice. Choose Enable if you want to make it harder for people to copy your book, or Do Not Enable if you prefer to make your book available without restrictions. After you’ve uploaded, there’s an online previewer to check the text still looks right. Self publish on Kindle: Step 2 – Cover Photo There are two options, design your own cover or use the template-based Cover Creator. I recommend designing your own cover. The book cover is critical to attracting readers and a template based design is less likely to stand out from the crowd. The picture at the top shows what the cover I designed for Veronika looks like on the Kindle. Designing your own cover doesn’t have to be difficult. At the simplest, it’s just a question of finding a photo, making it the right size and adding the book’s title and your name to it. Find a Cover Photo There are two options: use an original photo or artwork of your own or download one from an image library. The cheapest and easiest option is to use your own photo. Make the Cover Photo the Right Size and Add the Title You’ll need some image editing software to make the cover the right size and to add the title and your name as the author. The free and easy to use image editing programs I recommend are iPiccy and Pixlr. Use the image editor to crop the photo so it is 1,563 x 2,500 pixels, as in the diagram below: The cover should also be in colour, despite the fact the most common Kindles only display black and white. This is because the Kindle Fire and the Kindle app on iPhone, Windows etc. can display colour. Both iPiccy and Pixlr have a variety of free to use fonts. Experiment with a few different ones until you find one you like. Upload the Cover This is simply a matter of clicking Browse for Image… selecting the cover you’ve designed and then clicking Upload Image. Design a cover using the Cover Creator Alternatively, if you just want a simple cover, use the Cover Creator. Step 3 – Rights and Pricing Verify Your Publishing Territories Select Worldwide rights – all territories. Your book will then appear on all the different Amazon sites around the world. Choose Your Royalty I suggest you set your price so that you receive the 70% Royalty – which means a minimum of $2.99 / £1.49 after that it’s up to you. You can set prices worldwide automatically, based on the US price, or customise your prices for different territories. It might be worth setting prices manually to exploit psychological price points like £1.99. Self publish on Kindle: Final Step – Publish! Now just click Save and Publish. That’s it. In a couple of hours your book will be on all the Amazon stores around the world. See – I told you it was easy! More Details There are more details, including links to all the tools mentioned, on my website at How to Self Publish on Kindle in Three Easy Steps [ http://graemeshimmin.com/self-publish-on-kindle/ ]
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How can I increase the traffic on my website?
I would say VIDEO MARKETING is your answer. Why? Because everyone will be looking for videos in 2018. The Six Point Checklist for Video Marketing Domination [ https://medium.com/@flaviu_91616/the-six-point-checklist-for-video-marketing-domination-8078ca148447 ] Why becoming your OWN Media Company will keep your business alive in 2018 [ https://medium.com/@flaviu_91616/why-becoming-your-own-media-company-will-keep-your-business-alive-in-2018-560f06c40afa ] Video is all about communicating an idea to the crowds. Crowds of people looking for something special, something that makes the click in a special way. Video content [ https://www.patonmarketing.com/ ] is fast, it provides an instant reaction from your audience, it communicates on multiple levels. The massive growth of video marketing during the past 10 years is truly incredible — let’s see some statistics [ https://www.patonmarketing.com/audit-your-site/ ] that will blow your mind! * YouTube has 1 billion registered users — that’s more than a third of the total internet users worldwide (1) [ https://www.youtube.com/yt/about/press/ ] * more than 72 hours of video content is uploaded on YouTube every 60 seconds (1) [ https://www.youtube.com/yt/about/press/ ] * 85 percent of Americans watch video online (2) [ http://www.comscore.com/Insights/Press-Releases/2012/1/comScore-Releases-December-2011-US-Online-Video-Rankings?cs_edgescape_cc=US ] * 82 percent of Twitter users watch video on the platform (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 87 percent of digital marketers use video content (4) [ http://www.outbrain.com/blog/state-of-content-marketing-2012 ] * 90 percent of video traffic on Twitter comes from mobile devices (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 92 percent of video users share their videos with others (5) [ https://www.virtuets.com/45-video-marketing-statistics/ ] * more than 350,000 hours of broadcasts are streamed daily on Periscope (6) [ https://www.omnicoreagency.com/periscope-statistics/ ] * Snapchat users watch 10 billion videos every day (7) [ http://mashable.com/2016/04/28/snapchat-video-views-billion/#QKsc_s0Oruqu ] * 50 percent of potential customers look for a video related to a product before making a purchase (14) [ https://www.thinkwithgoogle.com/marketing-resources/micro-moments/purchase-decision-mobile-growth/ ] * shoppers who view video demos or reviews are 1.81x more likely to make a purchase (15) [ https://blogs.signNow.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/ ] * 4 times as many customers would rather watch a video on a product than read about it (16) [ https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/ ]
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How can I get more traffic for my site?
I’ll go through what I do. I did a more detailed podcast on this here if you want to even more info, but let me run through this. I break it into two main parts:1. On-Site StrategyThese are the things you do on your own site to communicate clearly to search engines what your site is about so you rank higher and get more traffic, but also funnel visitors to your important pages and get them to take the actions that are important to your business/organization.Here’s the strategy I use:a) Cornerstone ContentThese are your “epic” posts. Usually long-form, detailed, high value posts whose purpose is to rank for you most important high traffic keywords AND persuade people to sign up for your mailing list or buy your products/services. Normally, for a niche site, you’ll have 5–7 of these on your site. Create these first. They’re the most important content on your site.b) Internal LinkingNow, start creating your regular, shorter content that’s relevant to the targeted keywords of your cornerstone content. Link to your cornerstone content from these posts. As you create more of these posts, you’re essentially creating more backlinks to your cornerstone content. This is your way of communicating to search engines what YOU think are the important pages of your site.This solid, strategic structure is important. It helps you to maximize the SEO “juice” you do get.Target these post to “long-tail” keywords.c) On-Page OptimizationBe careful here. This is “slap” territory, but there are some basic things you can do to be clear about what each piece of content is about. I do the following:Put your target keyword in the titleUse your target keyword *intelligently* in your postUse secondary and related keywords naturally in your postTag the post with your target keywordEnsure the post is at least 300+ wordsThis certainly isn’t an end-all, be-all list and the value of some of these things could be debated, but they’re some simple things that help make it clear what each post is about.2. Off-Site StrategyThis is, of course, the strategy you use outside your site to get traffic and grow your search engine rankings. Here’s what I do:a) BacklinksAccording to Google, content and links are still the #1 and #2 most important signals they look at when ranking web pages. So, backlinks are still critical. In particular, one-way backlinks. That’s people who link to you, but you don’t link to them.There’s a shady underworld of buying and selling links here (I know because I’ve been offered money to link to people’s sites before), but that’s not something I get into. Again, I keep it simple:Write really good contentGet it as much exposure as I canBacklinks will come naturallyIt’s not the most aggressive strategy, but it’s simple and avoids the dreaded “Google Slap” stuff that a lot of people have been through.b) Social MediaThis is, of course, big right now. I think the mistake a lot of people make is focusing too much on “going viral”. That’s a hard thing to do on a consistent basis and lot of times doesn’t have near the business value as you might think.I focus on consistent readership.Build my following on social media, but care mostly about how many of those people actually consume my content on a regular basis. Don’t underestimate the value of having even just 100 dedicated Twitter followers who read and tweet, retweet and like your content on a consistent basis (or Facebook, YouTube, etc).c) EmailContrary to popular opinion, email is still the best way to contact people. An email list can be used for a lot of important things, but when it comes to website traffic, it’s basically “instant traffic”. It really is “push send, get traffic”. You should be pushing all your site visitors to sign up to your email list.d) AdvertisingThis is an easy way to essentially “buy your way in”. I use ads to give my content a jump-start. It’s hard to predict whether a piece of content will be received well by your audience and take off.But, you can give it the best chance possible through ads.So, I run primarily Google ads for each new piece of content to get it in front of as many people as possible. They’ll decide if it’s good and share, like, etc… it or not. But, this gets it in front of them to make that decision.e) Guerrilla MarketingI highly recommend listening to the description of this in the podcast here, because it’s a bit tricky, but the basic idea is this:Infiltrate high membership, relevant groupsEstablish yourself as trusted authoritySubtly push people to your websiteIt’s a bit of an art, because people are highly sensitive to “group spam” and that sort of thing. But, if you do it right, it can be a tremendous source of very high quality traffice.f) Quora, Etc.Sometimes, we get so focused on ranking our own site in search engines, we miss the fact that there are large, high traffic sites that accept user-submitted content already ranking for our important keywords. Quora, for example.The content on these sites has tons of potential.A top answer on a moderately trafficked Quora question can get millions of views. In fact, a Quora answer I wrote over two years ago is still my most viewed answer month in and month out here on Quora.So, answer questions. Answer them well. And, link to any of your own relevant content in your answer. Some of my most viewed YouTube videos are that way because of my doing this. It works.Final Thoughts: Avoiding the SlapFinally, let me just talk about the Google Slap phenomenon. It doesn’t make any sense to me to be really aggressive with your SEO, rank high for a few months and then get slapped and disappear from search engines forever.This is why my approach is basic and simple.I don’t try to game the system. I focus on creating quality content and communicating clearly to search engines what that content is about. That’s it. From there, it’s up to how good my content is. And, I work on getting better at that.So, there you go. That’s what I do. Take it for what it’s worth.
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How do I get an internship at Google?
Oh, there are a ton of ways. 1. Apply online and have a better resume than the supposedly 2,000,000 people who also applied. ( Cracking Into Google: 15 Reasons Why More Than 2 Million People Apply Each Year [ http://www.forbes.com/sites/stanphelps/2014/08/05/cracking-into-google-the-15-reasons-why-over-2-million-people-apply-each-year/ ] ) ( edit: that 2M figure is most likely all job applications not just internships ) 2. Go to a school that Google recruits from ( your best bet is Stanford, UC Berkeley, Carnegie Mellon, ULA, MIT The Schools Where Apple, Google, and Facebook Get Their Recruits [ http://www.wired.com/2014/05/alumni-network-2/ ] ) 3. Go work at a company that Google hires a lot from. ( Google really likes Microsoft employees Charted: Where Google, Facebook, and Tesla like to poach from [ http://qz.com/342229/where-tech-companies-hire-from/ ]) 4. If your school has a Google Student Ambassador (GSA), apply for the program, get in, meet a recruiter, and ask for an interview. ( Google for Education: Student Ambassador Program [ https://www.google.com/edu/resources/programs/student-ambassador-program/ ] ) 5. Go to hackathons Google attends, and impress the googler on site enough to get a recommendation. ( Page on hackalist.org [ https://www.hackalist.org/ ] ) 6. Get an internal recommendation. ( A good trick here is to use Facebook graph search and query for "friends and friends of friends that work at Google". For the love of all things holy, please don't be a pest and just ask random people you don't know for recommendations ) 7. Have an awesome linkedin that gets you noticed. ( How to get noticed by recruiters on LinkedIn - Blog - Wysdom Consulting [ http://www.wysdomconsulting.com/blog/blog/how-to-get-noticed-by-recruiters-on-linkedin ] ) 8. Have a friend that gets contacted by a google recruiter and ask them to recommend you when the recruiter asks if they know anyone that would be a good fit to interview with Google. BONUS : This one is my personal favorite. 9. Realize you go to a school that Google doesn't recruit from, go to hackathons at other schools to try to meet a recruiter, realize your resume isn't good enough to grab their attention, build up your resume, realize you still can't get through the online filter, try to apply to be a GSA so you can meet a recruiter, find out you need a recommendation from a previous GSA, realize your school has never had a previous GSA, fly to pennsylvania to meet a GSA from another school ( shout out to Eden Shapiro [ https://www.quora.com/profile/Eden-Shapiro ]), convince them to recommend you, get recommended and finally apply, become a GSA, fly out to the Googleplex for training, meet a recruiter, tell the recruiter you have a upcoming offer deadline at their favorite competitor, ask for an interview, have an interview two days later, get internship. It's as easy as that!
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How do you write a book (steps) and publish it?
I became a writer by accident, and have now published four books. So, I know what it’s like to have little writing experience, and to grow to writing a lot. I’ll start off by saying that most people have false beliefs about how a book gets written. I used to think that to write a book, you would just sit down and write a book straight through. This is probably why I hated writing until I was deep into my twenties! The steps I recommend are designed to break down what can be a painful process into smaller, less-painful steps. Step 1: Build a Tiny Writing Habit The first thing you need to do is to build a habit of writing. Many people will tell you to build a habit of 1,000 words, but that’s just insane. You might meet that goal the first day, and maybe even the second, but then what happens? You oversleep your alarm clock a few minutes or you catch a cold, and you use that little thing as an excuse to not write today. I interviewed Stanford professor and habits expert BJ Fogg on my podcast [ http://kadavy.net/blog/posts/bj-fogg-podcast/ ], and he told me about “tiny habits.” Basically, you should shoot for the smallest habit you can possibly imagine. That might be to write five words a day, fifty words a day, or even one hundred. The point is that you pick a habit that is so small, you can’t possibly make an excuse not to write. It becomes harder for you to do the habit than it is to not do the habit. If you keep writing every day, suddenly, you’ll be able to write much more, with less pain. Stick with the tiny habit, but if you write more than that target, that’s fine. Just don’t write less. Congratulate yourself just as much for writing fifty words as you do for writing 1,000 words. Step 2: Learn About Books Most of us take books for granted. We don’t think about how much thought and consideration goes into getting people to want to buy a book. Make a habit of downloading free Kindle samples of books. Read a bunch of them. Think hard about why someone would want to buy the book based upon the title and subtitle. Read the Amazon reviews. Why did someone love the book – why did someone hate it? Even more valuable, why did someone almost love the book. As you read Kindle samples, ask yourself if you’re personally compelled to keep reading as you get to the end of the book. The beginning of the book is really a part of the sales funnel, so pay close attention to it. Step 3: Build a Publishing Habit There are lots of emotional barriers to get over in writing, but also in putting your work out there. If you have a writing habit, you’re busting through those barriers for writing on a daily basis. Now you need a publishing habit. Make a habit of publishing something every day. Again, you can start with a really tiny habit. I think Medium is a good place, but you could even do here on Quora if you’re practicing for nonfiction on a topic. As you publish, pay attention to the fears that you have each time you publish. You’ll probably publish many things where you feel embarrassed or afraid, only to find out nobody really cares. You’ll also publish things that you expect people to really love, only to find out the same. I like Medium because you can see what people highlight, and the “clap” feature also helps you see what resonates. This is all very valuable information, because it helps you see in real time what resonates. Step 4: Build an Email List If you’re going to go through the trouble of writing a book, you want someone to buy it. The best way to find buyers for your book is to already have fans. Sure, you can build an audience on Twitter or Facebook or here on Quora, but you don’t really own a direct line to that audience. This is why you need an email list. You can start with a simple sign-up at the end of each post you publish with your publishing habit: “Sign up to get updates from me »” You can build up to giving bonuses for each sign up, such as a short story or a list of tips. I provide a list of tools I relied upon to 4x my writing output [ http://kadavy.net/tools ]. ConvertKit [ http://kadavy.net/convertkit ] (affiliate) is the best email provider for authors. I personally use ActiveCampaign [ http://kadavy.net/activecampaign ] (also an affiliate), which is a little more complicated. I’ve written detailed comparisons of ConvertKit vs. ActiveCampaign [ http://kadavy.net/blog/posts/convertkit-vs-activecampaign/ ], MailChimp vs. ActiveCampaign [ http://kadavy.net/blog/posts/mailchimp-vs-activecampaign/ ], and an AWeber Review [ http://kadavy.net/blog/posts/aweber-review/ ], if you want to delve into this topic in detail. Step 5: Write a Book Title That Will Sell I cringe when I think back to the book title ideas I had for my first book ideas. Heck, I cringe when I think about some book title ideas that I have currently. Coming up with a good title for your book is very important, and very difficult. You want to balance having the right keywords with having something compelling or clever. Keywords are important because people search for books on Amazon. I have a book called How to Write a Book: An 11-Step Process to Build Habits, Stop Procrastinating, Fuel Self-Motivation, Quiet Your Inner Critic, Bust Through Writer's Block, Let Your Creative Juices Flow [ http://kadavy.net/wab ]. I admit, that’s a ridiculously long title and subtitle combination, but I called it that for a reason: It’s jam-packed full of keywords that I know, through research, that people search for on Amazon. The book gets lots of organic sales! You can also attract people to your book with a clever title. But it has to be a title that is 1) clever or cool-sounding 2) conveys what the book is about in some way 3) passes the “cocktail party test.” Imagine you’re at a cocktail party, and you’re telling a friend about a book you’re reading. How does it feel to tell them you’re reading that book? Does it feel good? Does it make you look good? This is why a book like Deep Work passes the cocktail party test. It feels good to tell someone the work you do is “deep.” If a book were called The Small Penis Owner’s Handbook, that would not pass the cocktail party test. Step 6: Write an Outline for Your Book We’re halfway through the process, and we’re only now writing an outline!? If I could blame one thing for why I hated writing as a kid, it would be the outline. Every damn English teacher I had made us write an outline before we wrote a paper. Well how the hell are you supposed to know what you’re going to write about before you write it?! Through your writing and publishing habit, you’ve started to develop a “universe” in your mind on a particular topic, or a series of topics (even if you’re writing fiction). Now that you have some idea what you want to write about, you can try to give structure to that writing. I personally never have a completed outline that I stick to. I start to outline, and then if some prose comes to me on a particular bullet point, I start writing prose. The next day when I come back, I’ll start writing an outline all over again from scratch. Force yourself to write an outline of your book. Accept that it’s imperfect, then move on. Step 7: Write a First Draft of Your Book Now that you have an outline, you can write the first draft of your book. Channel your writing habit into filling out that outline. Your tiny habit will have to get a bit bigger now. Make a habit of writing 500 words a day, filling out that outline. I like a program called signNowner for writing really organized projects, but use whatever you’re comfortable with. Let yourself be sloppy here. Remember, it’s a first draft. Step 8: Read the First Draft of Your Book It’s an amazing feeling to print out your book at Office Depot and bring a stack of papers to a cafe. Sit down, shut off your mind, and try to react to your book like you’re someone who has never seen it before. Don’t bother marking down spelling and grammar mistakes here. You’re trying to feel the book as a whole. If you think about details, it will distract you from that. Step 9: Restructure Your Outline Now that you’ve read the first draft of your book, you can restructure your outline. You may need some incubation time between reading your first draft (maybe a couple of times) and restructuring your outline. Stephen King recommends to authors to not even read the first draft of their manuscripts until several weeks after finishing it. You really do need some time for your mind to make connections. If you give yourself a few weeks before you restructure your outline (while still keeping a writing habit) when you revisit, something magical happens. Try to write a new outline from scratch. You’ll probably find your ideas are more crisp than ever. Step 10: Write Your Second Draft Now that you’ve written the whole book, consumed it, and restructured it, you can rewrite everything, using that new structure as a guide. There may be lots of details you need to research. Again, keep a habit, and stick with it. You’ll find parts of the second draft come very easily to you, since you already have the first draft in your mind. Things will be more crisp. Step 11: Write Your Final Draft Now, you can start worrying about things like sentence structure, grammar, and spelling. Print out your second draft, go over it with a red pen (I prefer green). Share it with friends or your fans. (I shared the second draft of The Heart to Start [ http://kadavy.net/hts ] with my readers on Google Docs, and they crowd-edited it.) You may also want to hire an editor or proofreader. Well, that’s how you write a book. Everything I’ve written here is in more detail in a book I wrote called How to Write a Book [ http://kadavy.net/wab ]. How to publish a book? As far as how to publish a book, that part is easier, if you’re willing to self publish. People forget that you can publish a book almost as easily as you can publish a blog post. In fact, How to Write a Book was originally just a blog post, also called how to write a book [ http://kadavy.net/blog/posts/how-to-write-a-book/ ]. If you really want to get a feel for how to publish a book, I recommend you go to KDP [ http://kdp.amazon.com ], and try to publish 500 words, on literally anything, under a made-up name. Your “book” will be available in the Kindle store within hours. It’s incredibly valuable just to go through the process of publishing on Kindle, just to see how simple it is. In fact, you should publish your first “dummy” book today before you even start any of the steps I’ve laid out above. It will change the way you think about book publishing. If you’re interested in more of my thoughts on self publishing, I wrote in more detail about self publishing, specifically what I learned publishing three books in only six months [ https://writingcooperative.com/24-things-i-learned-publishing-3-books-in-only-6-months-1b8f743e9e86 ].
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How can I improve my writing skills?
Till the age of 32, I did not know what good writing meant. Nobody taught me or demanded it from me.Throughout my schooling (in Kendriya Vidyalaya) and college, ‘quality writing’ was not even a thing. I doubt if even any of my English teachers knew how to write well. Essays were just meant to fill the pages with words (e.g., write a 1000 word essay on blah…).Working in the IPS further wrecked my writing skills.Here is a typical Sarkari communication - “Your kind attention is drawn to the reference cited. Your good self may kindly be pleased to take appropriate action. I will be highly obliged if the undersigned could be informed about the outcome.”Full of passive voice, verbosity… you name it.For my MBA applications, for the first time, I had to tell a story. Since I was competing with a global pool of applicants, I was forced to up my game. That was my first attempt at good writing.At McKinsey, I could further sharpen my skills since I spent as much time on writing as on problem-solving.I still have a long way to go, but here are a few lessons. I am assuming that the reader already has the basic grammar and composition sorted.Let us start with a few hygiene factors:Omit needless words:I picked this from Strunk and White’s classic on writing. Unnecessary words are like dust on a glass window - they muddy up the beauty of your writing.A few examplesInstead of ‘In order to achieve our goals’, just say ‘To achieve our goals.’Don’t write ‘In my opinion, we should do blah…’ Just say ‘We should do blah…’ Your writing is your opinion, anyway.Use active voice: Instead of, ‘The project was done by two interns,’ make it, ‘Two interns did the project.’Cut down the use of adjectives/adverbs: Don’t say, ‘The exam was very hard.’ Just say, ‘The exam was hard.’Show, don’t tell.“The journey to the peak was an arduous climb” - this ‘tells’ the reader, who has to recreate the feeling in his head.“Halfway up the journey, my calf muscles were on fire” - This is better as the reader can feel that it was arduous. We don’t have to tell.Stick to the rules, but not all the time. When you break the rules, it should be intentional, and it should hit the reader.The above will make your writing clean and easy to read. But to make people cry or laugh or angry, you need to give it some punch.Here are a few suggestions:Edit mercilessly. The punch comes from editing, not from the first draft.Ask yourself, ‘What is the key point.’ Delete all the other words. Then add back words only if they really change the meaning. See example below:A bad, verbose example: “Based on the facts and our past experience, we have a few corrective actions to recommend. We suggest that the client at least starts with the following three initiatives - A, B, and C.”.Better, tighter writing: “To conclude, we recommend three initiatives - A, B, and C.”After a round of editing, take a break and come back after a few hours, or a day. You will be surprised at the number of mistakes you will catch.If you are just starting, try cutting down the word count of the first draft by 50%. Trust me - it will become better.Some people say ‘Write only when you are angry.’ Don’t wait for the right mood, but feel the rage, the excitement, or the fear if you want to move the reader.Specifics over generality:Instead of saying, ‘The affluence level in country A has gone up a lot in the last 50 years’Try saying something like, ‘Today, every family in country A has two cars on average. Fifty years back, only the king had one.’Don’t be afraid to offend. Don’t please everyone. Hit hard.Storify it. Facts and data don’t move people. One thousand people dead or 100,000 people dead - it is just a few more zeros. But stories evoke emotion.E.g., the Syrian civil war killed lakhs, but it did not move anyone. But the photo of Aylan Kurdi, a toddler who died when his family was immigrating, changed the sentiments of Europe towards Syrian immigrants. Before that, tens of thousands of kids were killed, but nobody cared. Why? Because we can relate to stories but not statistics.Before I finish, here is an important disclaimer:I am not a professional writer. My training is in Finance and Engineering. Hence please treat the above as learnings of an amateur, and not an authoritative set of rules.In summary: Write a lot. Edit brutally. Cut out the junk. Feel the rage. Tell the story. Don’t dilute. Write fearlessly.Best wishes- RajanNote: I removed the photo of Aylan Kurdi since some readers found it distressing. But we should ask ourselves, why?Lakhs of people have died in Syria, and yet we can easily close our eyes to that. But one story has the power to change the way we think. Remember, closing our eyes does not change reality. It only hides it from us.
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What are the best ways to earn from home?
This is a really cool exercise that I learned at a private mastermind.It's about how to never worry about cash flow again.If you want to just read through this, it'll make sense. But you'll "get it" easier if you actually get a pen and paper and do it with me.First, draw a line down the middle of the paper from top to bottom.At the top of the left-side column, write "Month-To-Month Expenses".At the top of the right-side column, write "Daily Breakdown".What we're going to do is fill in ALL your expenses...then reverse-engineer it...and I'll show you how to never worry about cash again.In fact, we'll use my figures and what I spend on life, business and fun.Let's start with the Month-To-Month expenses. This is off the top of my head but it's in the ballpark. Every month, I pretty much spend:$2,700/mo house payment$2,000/mo for various insurance$5,000/mo monthly investments$3,900/mo for charitable contributions$2,000/mo for groceries/restaurants$1,000/mo for software/services$200/mo for gas$500/mo for utilities$500/mo for entertainment$400/mo for office rent$2,000/mo for miscellaneous expensesGot it? The left-column is for all your living expenses as a monthly figure.Okay, now, here's what you do on the RIGHT side under "Daily Breakdown". For EACH item:1. Multiply the expense by 12 to get an annual figure2. Divide that by 365 to get a daily figureDo that for each item.Okay, now, put your pen down and let's look at what we've done. You should wind up with something like this...If you total up all my numbers, I need to earn $664/day to pay for my existing lifestyle.That's ALL I need to generate and I can forget about money for life.See, when you're trying to figure out how to "get the money thing figured out", it's REAL easy to assume that you need to earn a massive income to live your ideal lifestyle.But that's not true!For instance, if you add my numbers up, you'll see that my lifestyle costs around $20,000/month.If I was just starting out in a business, that figure would be STAGGERING. It looks really intimidating when you're just starting out. But, when you break it down, it becomes really manageable.Here's something else you can do...Focus on checking off these expenses one at a time.For instance, I only need $88.76 per day to fund my house. That's all. And I live in a pretty nice house.But, when you're starting out in a business and you're trying to set your goals, doesn't $89 per day sound much more attainable than $2,700? That's something that you can get your head around. And it won't seem intimidating.Now, here's the REAL question you need to think about...Have you got what it takes to earn $89 per day?Answer: you do. Trust me when I say: you absolutely have what it takes to do that.This is one of the reasons why my new income project is so exciting to me. Because it provides really simple and easy income targets that are SO easy to match up with your expenses.Instead of trying to convince people to spend big money......you focus on offering people something that they want that 100% of them can afford.All of a sudden...With ONE new income stream...You've got money flowing in every day...And you're checking expenses off that list.And it's so simple to do because, as an authorized reseller, you're keeping 100% of the money when your customer buys a product. No more tiny 5% and 10% and 20% commissions.In fact, check this out: if you got just ONE customer per week in this business...If it took you all YEAR to get 50 customers......You'd be earning over $100,000 per year in residual income!That's not theory. That's the math. I did this in ONE week when I got started. In fact, after just a couple of weeks, this business is already paying over 75% of my living expenses....and it climbs every day.I hope all this makes sense.See, the whole point of having a business is to make life EASIER. Not harder.By doing it this way, I'm not PUSHING myself to make $20k/month so I can "just pay the bills".Instead, I use a system and a business model that creates daily positive cash flow. That way I can spend my time doing the stuff I enjoy doing....not worrying about money.If you didn't write your numbers down yet, please do this exercise for yourself.Questions to ask:1. How much do you need to earn in a DAY to completely pay for your house?2. How much to pay for your cars?3. How much to pay for your house AND your cars?4. How much to pay for all your living expenses?Figure out what your numbers are. Don't overcomplicate it.Then find a work from home business model that will generate at least your daily bills so you can stop worrying about money. I personally prefer affiliate marketing for achieving my daily goals.I hope this helps ground you in what you need to earn to make a living from home.
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