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hi Lisa stay and fellow castmates I'll be presenting on a topic of mobile banking solar exactly is mobile banking it is basically the egg of performing financial transactions using a mobile device this mobile banking really depth significant in our everyday lives as emphasized by a director of DBS the most important driver of change in a back-end as she has been the smartphone according to a study released by ian wine me 2016 89% of the 1,000 Singaporeans interviewed performed online banking and finance transactions at least once a month making it the key activity and the goods and services additionally 9 out of 10 Singaporeans also performed these transactions via their banks herbs making it the most useful method of the others listed and integrating themselves as a main digital interaction point for banking customers and the reason of the site that would be convenience the shown in a statistics report in China in India it can be seen that the use of mobile banking has risen over the years for these countries India especially has witnessed an extreme significant increase of 122 percent in mobile monkey news in just four years among banking consumers dgbailey had also contributed to the increase Mervyn King usage after its launch in India being the country's first paperless branches and signature las Mobile only bank in the ever-changing world finance monarchy is a widely used technology that will only continue to grow through innovation DBS the world's best digital bank currently hosts the largest number of online and mobile banking customers in Singapore so why did I chose DBS as the industry leader in mobile banking the video in the next line will be a shock keep introducing DBS move away key initiatives throughout the years [Music] [Music] what are some of the learning points from this video firstly deviance is well known and well water for its moravica initiatives secondly EVs aims to achieve maximum efficiency through their mobile apps DBS was crowned event market Arthur yeah in 2017 and locked away especially when used on mobile else as one of these achievements Marva DBS was also right over Best in Show and mobile supports 2017 for mobile marketing Chargers are most impressed about the DBS lifestyle and a strategy approaches in increasing engagement and build awareness with the customers through the app a meaningful campaign to help promote the DBS lifestyle F was the DBS Santa City Christmas wall in 2016 there are several challenges on marketing mobile games such as security concerns and rising customized citations in the next few slides I'll be introducing on how DBS aims to overcome these challenges through the various apps which they are released some of the mobile apps which are created by DBS include the dvst gif which I believe most of you are familiar with some reason features in cookie balance function by a machine learning function and instant account opening function being a most efficient of all as you can start a long time on additional paperwork there is also the DB SPL app which is a mobile wallet that allows users to send a request funds from anyone instantly just by the parties mobile number if the recent partnership of q10 tapping on DB SPL is one of these payment methods it gives the admin opportunities to grow and improve lastly the DVS SME banking idea mobile app has launched a TG 2 token for corporate mobile payments which preserve our server advantages to the abusers ping convenience enhance security and easier usage how does DVS use the focus of marketing the market is mobile banking applications firstly promotion DBS aims to help their customers to save money to promotion such as DB SPL a 20-17 member get member promotion where any existing DB SPL a user who is first a friend to use the app will be entitled to a $5 for a cash credit for each successful referral there is also the DB SPL oz can it be a comfort to any 70 promotion where issues or be entitled to receive a $5.00 cash back when SSS release cannot behavior DB SPL RQ quote function using nets for price there is no price entitled to eat as odd DBS more my key apps are free on any smartphone application stock and for place and throw is you own a smartphone tablet you can download the apps anytime in any way for product here is his constantly improving its applications for example EBS is rolling out soft organs to replace hardware tokens to meet banking simpler for customers many Singaporeans do have mixed emotions about the launch due to security concerns however DBS ideal has ready released digitally feature on his DVS audio app which access approved at DBS ensures their customers maximum security through various security measures take on so some of these had a summary of the key learning points from this presentation I believe that as we enter into a new station of financial technology more branches will cease to exist with these I would like to end of my presentation by showing a Bloomberg interview where the CEO of a PR has been an evolving nature of mobile banking and how it impacts on the activities performed by customers thank you very much for your time is interesting for the first time ever on Black Friday more people shopped online and with their mobile phones than shopped in-store so there's a tremendous amount of secular tail wind around the movement of cash to digital and the explosion of mobile phones as well I mean you have all the power of a bank branch in the palm of your hand right now