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in this video I'm going to give you the Ultimate Guide to selling on Amazon as a merchant fulfilled seller fbm is one of the best strategies I see used by Amazon soar to grow super fast and so in this video I'm going to get into the advantages of using fbm over FBA how to prep fbm products how to find products that are going to sell super well as fbm products and a lot of the other nitty-gritty details that you need to know before you start selling fbm on Amazon so I want to start out by explaining the difference between Amazon FBA and fbm I'm sure you've probably heard of FBA before and basically what doing with FBA is you're shipping directly to Amazon's Warehouse typically it's about 30 cents a pound so you're getting really cheap shipping and you're going to ship it off all in bulk whereas with fulfilled by Merchant or fbm you're basically shipping each individual sale out to the customers as they come in with FBA they're going to do that for you and so the pros of using fbm are going to be faster cash flow you're not going to have to wait for items to check in at the Amazon warehouse often times you can buy an item list it and sell it all in the same day with fbm you also have greater control of the product and that's something that a lot of sellers are massively underestimating so let's say you want to list your products on the one pack the two pack the three pack the six-pack listing you could be listed on a ton of different listings all at once and optimize the sales for which one's going to make you the most profit whereas with FBA you have to commit to a certain type of product and especially with high volume products you'll see products where there's multiple listings and during times where that certain item is selling really fast one listing might be the exact same but it's way more profitable so having the ability to switch between listings is super super valuable so for those reasons fbm is typically used by seller who don't have a lot of capital they're willing to work hard they're willing to do the effort of shipping out each individual order because it's going to make you grow way faster as an Amazon Seller the pros of FBA on the other hand is the ability to do it all at once so you're not going to have to be prepping orders every single day it's a lot more scalable to be an FBA seller you can definitely scale your business massively with fbm but if you get to the point where you're doing 200 300 packages a day you're really going to be feeling that whereas with FBA it's just as simple as shipping off a bunch of boxes or a pallet a week or so with Amazon FBA you're also going to get cheaper shipping rates because you're doing it in bulk like I said it's about 30 cents a pound versus the merchant fulfillment route you're going to be paying somewhat discounted but still more expensive USPS UPS shipping rates and then probably the biggest advantage of FBA versus fbm is that as an FBA seller you'll be able to hog sales over the seller who is fbm even if you guys are the exact same price because Amazon can verify that the customer is actually going to get a good quality customer experience service they're going to get that two-day Prime shipping we're going to have Amazon's customer service instead of your customer service that they might not as confident in so on a bunch of Amazon listings you'll see that the FBA sellers are hogging a bunch of sales over the fbm sellers and so for you guys who are wanting to Source fbm specific products I'm going to show you later on in this video how to actually Source those products so now that we've talked about FBA versus fbm I want to go ahead and jump into the computer here and we're going to break down how to actually start listing products how to find good fbm products but before we do that if you guys want even more free resources to learn how to sell on Amazon directly beneath me is the Amazon Launchpad 2.0 which is over 3 hours of content to help you get set up on on Amazon it comes with a community of over 50,000 sellers you can start networking with a spreadsheet with a bunch of Auto engaing asens and a bunch more it's all completely free go ahead and check it out I tried to make it a no-brainer for you so go and check that out let's jump into the computer so just in case you've never listed a product on Amazon before you can skip ahead if you've already listed a product on Amazon before I'm going to just quickly show you the process if you've never listed a product before let's say you found this Lego set right here it really doesn't matter what the product is you're just going to take the UPC on the product or you can punch in the title into the Amazon Seller Central here this is just on the add a product page within Seller Central so we've got the product right here we've got the As and so we're going to go ahead and say that we want to sell this product in new condition and then once we do that it's going to ask us for some pretty basic information about this product it's going to ask us how much we have for example I'm just going to say zero here so I don't sell this product on accident I don't actually have it you can also input a data Rich skew that's something I would really recommend so let's say you bought this product from Walmart you paid I don't know let's say 60 bucks for it and then you bought it on October 10th 2023 that could be your skew right you can leave the skew up to a default it'll set something as a random skew for you I like using data Rich SKS though so I would really recommend doing that you can go in here and change your price as well so right now it looks like this item is selling for like 200 bucks on Amazon we probably want to go in here and list it for 250 bucks we can come back later and reprice the item depending on how the prices are moving but you're typically going to want to set this price right here to match the buy box on Amazon so when you open up the listing it says add to cart typically you want to match that price to make some decent sales under condition down here we're going to go ahead and press new because we're typically only going to be selling new products if you want to do books and stuff like that you might be going in here and saying used from time to time and then where it differs from doing FBA is we're just going to go ahead in here and say I will ship this item myself and then we're going to go ahead and pick our shipping template and I'll show you guys how to set up a specific shipping template down in here this is the default template that I like to use I'll show you the rules that I specifically use so that you guys can get your products out on time and make sure you're making money after it's all said and done right and then the other thing you can do just go ahead and opt it into the United States Marketplace or wherever you're shipping out of and then we're just going to go ahead and press save and finish in the bottom right corner so now that you know how to make a listing let's go and talk about setting that shipping template like we were talking about just now and basically what this is going to do here is decide how fast that we can get the products out to customers and the prices we're going to charge to customers for different speeds and so we're going to go in here this is just under your shipping template in the top bar of Amazon Seller if you're not sure where to get to navigate to any of these screens I'm talking about just go ahead and search shipping settings up in the top and then you're just going to be looking under the shipping templates tab right here it should be pretty easy to find and then once we go down here I'm going to go ahead and go to the migrated template this is set as my default right now so you're probably going to want to edit your default as your first shipping template then we're going to go ahead and press edit template so up here at the Top If you want to give your templates different names you can definitely do that I'm just going to leave it on the default here another thing up here at the top that I would recommend for those of you guys who are willing to hustle and you're willing to actually make it happen is to set your handling time settings to same day handling and this is going to commit you to being able to ship your products out the same day that the product sells I believe the cuto off is before 2: p.m. so you're not going to be expected to ship your products out at you know 1158 if they order at 1150 but same day handling time is a great way to win sales over FBA sellers we're talking about the difference how FBA sellers are going to make more sales than fbm this is one great way to make Amazon like your listing a little bit more if you're willing to go and put in a little bit of hustle this is something you're definitely going to want to throw on during the heat of Q4 when you're shipping products out every single day you've got orders coming in you might as well have it on same day handling and get a little boost to your sales so the next thing I want to show you down here is setting regions within your shipping settings so right here you can see I've got a big region with a bunch of these states thrown in if you want to change which states are actually included in certain settings you can go in here click edit and it's going to give you a big drop down box and so my settings right here are set for me shipping out of the center of the country you can see I was shipping out of Arkansas for the majority of the merch fulfillment that I've done and so you're going to want to go into your shipping template and set it to States you can actually reach so right here I've told Amazon that within 2 to 4 days plus my handling time I can get a package to a customer in any one of these states so this should be pretty reasonable for those you guys shipping out of the middle of the country if you're not sure how far away is reasonable a good resource I want to show you guys here is the pirate ship zone map and you can go ahead and pick where you are so let's say you're shipping out of Southern California you can see about how many days away each one of these states are so you're probably going to want to set some of those States as a slower shipping speed so for me shipping out of the dead center of the country these were the areas that were red for me when I go ahead and click that map so I set it to 5 to 8 Days everything else though was 2 to 4 days so you might have less states included in your 2 to 4 day shipping time compared to me if you're shipping out of one of the coasts hopefully that makes sense you can also go in here and change your shipping fee per order or per pound I would really recommend setting free shipping on for your standard shipping so if they're ordering by 11:00 a.m. this is kind of the standard shipping that they're going to get you can see I do have extra charges on here for some states so like Hawaii and Alaska I want to make a little bit of extra money if I'm going to ship to any of these kind of harder to reach destinations I need a lot of time and we want to make sure we're getting a good boost on that per order sale but for the most part you want to have your cheapest shipping option as free shipping it's psychological it's going to boost your sales and you can just raise the price of your item to counteract whatever you were going to pay in shipping so depending on where you are in the country you can go ahead and pause this video you can copy this tweak it around depending on where you are in the country the next thing I want to show you here is expedited shipping so this is going to be super useful during Q4 when people are needing their products super super quickly I like to go in here and set again those states that were pretty far away for me to reach those states that were kind of on the red side this Zone 8 on the map down here I set those as my 2 to 4 day transit time and then everything else we said we can reach in 1 to 3 days but there is going to be an addition $1 per order an extra dollar a pound and then up here $13 an order and $2 a pound to ship to those further away States I know some people get a lot more aggressive with this you guys can let me know in the comments how your templates different from this if you're already crushing it with Merchant fulfillment and then down here on the two-day delivery you want to make sure this two-day delivery down here is pretty expensive so we've got it set to 17 in order $10 a pound and we actually have had a couple orders be placed with this shipping speed down here which seems insane for somebody to pay you know 20 plus dollars for shipping but they need it in a pinch they're trying to get presents under the tree for Christmas we have to be able to go in here charge for that to get the products out to the customer super super quickly so after you save all of those settings when you go and actually list those products when you go back over to the product we just listed you can just go ahead and set select that migrated template or whatever you end up naming your default template so hopefully that helps you get your settings all set up within the shipping template so we're going to break down packaging up these orders how to know when you have orders and the actual supplies I'd recommend you guys grab so the main thing you want to look for when you're searching for products to merch in fill is going to be looking out for the buybox statistics here so I went ahead and pulled out this as an example of something that you're not going to be able to merch a fill and the reason for that is when we go in here to data buybox statistics we can see here that 99% of the sales on this listing over the last 30 days we can zoom out to 90 days we can even see the whole history the last year of this item 92% of those sales have gone to Amazon and on the FBA column down here you can see that even when it didn't go to Amazon it mostly went to other FBA sellers so if you jump into the data buybox statistics on keepa this tool is 20 bucks a month along with seller amp those are like the two essential tools that you need to sell on Amazon if the buybox statistics is telling you that FBA sellers are consistently holding it that's going to be something you need to avoid another way you can do this is on the price history graph as you're mousing over it on the top it's going to show you who has the buy box so when you see a ton of orange like this or if we go into a listing and see a bunch of FBA orange we know to avoid it anytime we see this blue right there we can see a little spec of blue where Merchant ailed sellers were actually making sales on this listing so when you compare that to a listing like the shoes right here as we're mousing over the keepa chart we can see a ton of blue almost not any FBA at all we see a little bit right there I saw a little bit of orange a couple dots up there at the top that's when thirdparty FBA sellers are on this listing but for the majority of the sales on this listing it's pretty much all blue and we can reinforce that by going data buybox statistics and then over the last 30 days it looks like 25% of the sales went to this seller right here who was not an FBA seller and we actually have to go all the way down to this guy who had 4% of the sales with an FBA listing to see anyone who was FBA making sales on this this listing so as we're going into the season where you might want to start doing more Merchant fulfillment look out for the buybox statistics on these listings here and see if the buy box was rotating a lot to fbm sellers if it's being hogged by FBA sellers you probably want to avoid that product and one quick sourcing tip I'll mention for you guys if you're trying to actually go and Source new products that you can sell as an fbm seller something that's going to be super valuable is seller amp reverse sourcing if you already sell on Amazon I'm sure you're very familiar with you've probably found a ton of products with this already but just in case you're not the basic gist is that we're just going into a listing like this we already know that Merchant filled sellers are loving this listing and so it's reasonable that some of the other products that they're selling are also going to be good for merchant fulfillment right so I went ahead and went to the seller amp offers tab down here and I opened up this storefront right here and so when we're looking through this guy's storefront now we can see the actual keepo chart we can see the products that he's actually selling over here so in this case it looks like he's just selling a bunch of Nike shoes all that kind of stuff and so if you say let's say we find a nike.com sale or a Jordan sale you're seeing a lot of Jordans over here as well you can actually just compare the products in this guy's storefront to the sales that you're already finding and maybe you can find a little bit of overlap where we might be able to find some profitable products and if you specifically start from a product that you know people are doing Merchant fulfillment on like this product right here you're going to be a lot more likely to find those products of the sellers who are going super deep into Merchant fillment and they're not having any trouble making sales on a lot of these listings so definitely take advantage of reverse sourcing to find those products I'll leave a link up here for an actual sourcing video I want to keep this mostly focused on shipping products out kind of just all things fbm for you guys if you need to learn how of source again I'll drop that up there but let's go ahe and actually talk about what happens after you've sourced an item you've listed it fbm and then they've made a sale so we should have all the knowledge that you need to get there and I actually have a pending order on my Seller Central account over here that I want to show you guys as an example right so we can see here on Seller Central it's saying actions we have one order to ship you might also see a slightly different layout of Seller Central if you're seeing this in the future it probably looks different they're always tweaking this so just look for a little badge sometimes it'll show up as one of these ties that says that you have an order to ship and you should also get an email when you have an order to ship it should be pretty hard to miss when something did actually sell we're just going to go in here and we're going to go ahead and press ship your orders so that's going to take us to the manage orders Tab and then we're going to go over here and select buy shipping so that's going to take you to a page that looks like this and now we're going to go ahead and start entering in the actual information for shipping these products so under packaging here we're going to go ahead and add some Dimensions so you're going to go ahead and have some boxes some poly bags all that kind of stuff on hand I'll show you the specific supplies here in a minute but this is just a random book that we sold so I'm going to go ahead and punch in the length of our item here it's going to be 12 in the width is going to be 9 in and then 2 in for our height this is a pretty simple item to ship just like I said it's just a pretty simple book so we've got our dimensions in there and this is going to be the dimensions of the box that you end up putting in or the poly bag that you ended up putting it in not the item itself so this is going to be communicated with whoever we end up buying the shipping through so right here we also have the weight of the product this is just a smaller book so we're going to go with one pound here and then once we plug in that information it's going to go and start giving us our options in terms of how we can ship this product product out so you can see we have a ton of different options you could you know you could do Priority Overnight you'd really be overachieving if you did that you're not going to make any money it's going to filter this though by the cheapest options so for me USPS bound printed matter is going to be the cheapest for most of you guys who are watching this video you're probably going to be doing some Arbitrage some wholesale type products so that's going to be a lot of USPS parcel select a lot of UPS ground really just the cheapest option that is going to get the item to the customer on time you're going to go ahead and go up here to print label orientation just change this to however your printer is oriented if you have a label printer it's going to look like that if you have a regular printer it's going to be these half sheet labels like that again I'll show you the specifics on what you need there and then it's also a good idea to declare a value especially if your item is expensive this is going to increase the price of your shipping but it's going to add extra insurance I like to do it if the item is worth more than $100 so I wouldn't do it on this book I don't want to increase the price of my shipping and then once we do that we're just going to go ahead and press buy shipping down here in the bottom right corner and that's going to give us our PDF to print out as our label so that's going to be the majority of how you're going to ship your products I just want to show you a Quick Trick here that took me way too long I was manually inputting the dimensions and weights and everything for each product even if it was the exact same thing for way too long so if you're starting to get a bunch of merchant filled orders which awesome if you are go ahead and go in here and just start clicking this check box right here it's going to show you all the orders it's going to select all the orders that have come in recently you can also just click different options and then you can go ahead and buy your shipping in bulk so on this screen right here I still only have that one order if you had 10 orders 25 orders they'd all show up right here and the nice thing about this is that if you have a certain as or skew it's going to store the weight and packaging information from the last time you shipped that skew out so in this case I've never shipped out this skew so again it's still defaulting to wanting me enter in new information I can still do that here it's going to guess which shipping service I want to use based on the one that gets it to the customer on time and is the cheapest and so once you start getting a ton of merch fulfilled orders you can just go in here get that done for all of them it's going to give you a big list it's going to show you what each one of them charged you and you can just pick that label in orientation by shipping and you'll be good to go it's going to print out all those labels all at once so if you start getting a bunch of orders use this bulk feature here it took me way too long I was doing like 50 or 100 Merchant fi orders a day year or two ago and I did not know about that so don't make that mistake I did so as far as buying supplies for your Merchant fi operations here I want to show you how to get some free supplies the best ways to save money on your supplies I want to start with Uline here and the reason that I like buying from Uline is their prices are pretty competitive if you can get a local box supplier that's always going to be better but their prices are pretty decent on stuff like boxes and especially when you're in the thick of Q4 you're really buying some great inventory something that I like doing is going in seller amp here and where it shows me the actual dimensions of the product I'm going to actually just go over here to Uline and buy the box that's the perfect size for this product so in this case it's 5 1/2 10.3 3.7 so I'm just going to go up an inch on all that so I'm going to buy a 6X 11 by4 box so I can go over here into Uline and I'm going to do 11 by 6x4 search and that's going to find the perfect size boxes for my item right there so it looks like 11 6x4 right there seems like we can get some of these boxes for anywhere from 87 to to 61 cents a box depending on how many of this product that you just bought so it's a good idea to keep some like standard size boxes in inventory but I also really like buying the amount of boxes that you need in the perfect size box that you need for these fbm products as you're buying them so you can do that through Uline they do charge for shipping but it'll typically come within a day or two it's crazy fast it'll be great for you guys who need to keep things super super fast during Q4 when things are selling super quickly another thing you can take advantage of is using a UPS account you should have a UPS account because you're able to schedule pickups for all these packages same with USPS don't drive your packages out to the post office to UPS every single day you can schedule a pickup through a UPS account through a USPS account and through that same USPS account you can get some free shipping supplies so the most useful of that is getting free shipping labels so those half sheet labels I was showing you guys you can actually get those for free through your UPS here again you just need to have an account you can go through the backend portal and you can just order those free shipping supplies you can also buy those shipping labels from Amazon if you want but to use those shipping labels you're going to probably want a label printer like this you can see a Rollo is kind of the most popular one you don't have to have this label printer here it's faster but for a while I was using these half sheet labels like these I was printing these on a standard printer and they're really really cheap you can see we can get 200 of them for $9 if you go and get them in even bigger bulk packages they get even cheaper so the cost is really not much to worry about on these labels if you do want to go the printer out I would go for these you're also going to want to grab something like this shipping scale right here you probably already have one of these for your FBA shipments especially if you're already an Amazon Seller but you do need a scale to actually weigh out your products and make sure you have the correct shipping weights and everything and then you're also going to want to grab some poly mailers on top of the boxes so you can just go ahead and throw the hoodie or whatever it is in this poly bag you're going to measure out however the dimensions end up there punch it into Seller Central like we're doing and it's going to be way cheaper of an option rather than using boxes can save you a dollar so a unit and then another thing I wanted to mention as you guys are buying shipping if you're ever shipping anything super heavy I tend to find pirate ship can have cheaper rates and they're using USPS cubic shipping and pirate ship is free to use I don't use it a ton because your packages are not going to be as insured as they are when you're buying shipping through Amazon so I like to do this as kind of a last resort if my shipping is really expensive on Amazon but if you're ever shipping out anything heavy try using pirate ship you're probably going to be able to find some cheaper shipping rates than what you might get through Amazon's partnered rates and as another thing I'll just mention here if you guys are doing any Hazmat or want to get into Hazmat with FBA pirate ship is also typically the cheapest way to buy your shipping to ship that has my inventory into Amazon FBA so at this point probably one of the last things you're wondering about is how returns work I want to show you all the settings and stuff here but I just want to quickly talk about how the actual process works with returns so when you're doing Amazon FBA they're shipping those back to the FBA warehouse and they're making the decision on whether or not it can be resold or not as an fbm seller it's going to get shipped directly back to you and you're going to be the one making that decision can I send this to another customer or does it need to go to a third party like eBay or should I just donate it throw it away that kind of thing the other nice part about returns as an fbm seller is that you have a lot more control over the process so it's not something that I typically do it's just not worth the potential negative feedback that you might get but you are able to charge a restocking fee of up to 20% on any of the products that you get shipped back to you in a condition that's worse than what you shipped it out it's not something that I typically recommend but I know that's a big concern for a lot of you sellers so you can look into what's called a restocking fee if you are concerned about it you do want to go that route in my opinion as I've been selling on Amazon for years and years at this point the downside to a negative feedback is so much more than the $10 to $20 you'd be able to get back from them you may end up having to submit some documents all that kind of stuff so in my opinion it's always better to just go Source more inventory make more profit that way if you want to charge a restocking fee if it comes back in egregiously different shape you can go down that rabbit hole if you want to but within the back end of your return settings again if you want to set these up just search return settings on your Seller Central this is where you can set up your different settings especially depending on different marketplaces if you sell on different marketplaces so another thing you can set in here is an automatic returnless resolution so if you're selling a bunch of a certain product something went wrong with it you don't want to worry about Returns on super cheap items you can go and set that up in here so we can do a returnless resolution so let's say for example you're shipping out a bunch of books and if the return reason was that you sent the wrong item you picked out the wrong book you're selling it in the USA Marketplace I'm going to go and add all that on there and then if the items price is below 10 bucks you probably wouldn't want to do this for an expensive book but if it's like an $8 book you know you sent them the wrong book and it's just going to automatically give them a returnless resolution you can go aad and send them a new book and this will keep your customer happy I can see this being useful if you know you messed up on a certain product here and so we can just go ahead and press save on that we got to give it a name real quick so we can say book wrong item it was under 10 bucks so we can go aad and save that so now anytime you have a customer request a return for this reason in this category between $0 to $10 it'll automatically resolve that return for them and give them a refund this is also the section where you'll be able to manage those return addresses so if you're going to ship back to a prep Center instead of you you can change that address here and then under your return program settings you can also choose if you want to offer free returns or no free returns you're typically going to end up paying for the shipping label anyway it's a customers Marketplace on Amazon returns are a necessary evil it's part of why so many people shop on Amazon so you can change how you want to approach Returns on this screen here so like I said in the beginning of this video merch fulfillment is probably the best way to increase your cash flow to grow faster as an Amazon Seller just because of how much faster you can prove the concept if you haven't already done merch and fulfillment it is super super worth it it is one of the biggest reasons why I was able to grow my initial $1,500 in cash to now doing over 3 m ion Dollar on Amazon merch fulfillment gives your business a ton of speed and a ton of control and so hopefully this was a super useful guide as you're going out shipping out products to Amazon trying to figure out what to actually merch and refill if you guys did get value out of today's video please forget to hit that subscribe button down below that really helps me out for sharing some value with you guys also make sure you're signed up for our next free Amazon class we show you how to Source Products show you how to do everything you need to scale to $10,000 a month on Amazon that's completely free we do those live every couple weeks and yes it is actually live they're super fun let me know if you guys have any questions comments anything like that feel free to drop those down below in the comment section but I really appreciate you guys watching this video and I will see you next [Music] time