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i practiced hundreds product design  cases i still couldn't crack the case   guess what i just got an offer from  expedia do you want a free ticket to hawaii   can i get a family discount for the  free flight we don't even look alike product manager case interview is very  hard especially is very time consuming   to practice these cases without the right  resources and guidance in this video i'm   going to show you the most effective way to nail  the product manager case interviews in six steps   hey guys this is dr Nancy Li from doctornasity.com  i help people transition from worker v to product   manager and business leader to learn the most  effective way to become a product manager   you should click this bell button and subscribe to  the channel so that you'll be notified every time   i post a new video every Wednesday if you like any  of the tips i provide today make sure to hit the   like button so that more people will discover  this organic content last week my student got   five offers again from microsoft expedia chase app  tech companies and i'm so proud of them today let   me show you the behind the scenes secret about how  we practice these product manager case interviews   and nail those offers and on top of that give you  some simple examples how do we answer the most   popular product manager case interview questions  so let's look into today's interview question   design an Uber app for people with disabilities so  whenever people talk about product sense product   design for a case interview it's all some similar  there are very similar type of cases for you to   solve within 45 minutes in the interview when you  hear this case you need to immediately to clarify   some questions you have for them and show them  the six steps you're going to use to crack the   case for example i would say thank you for the  case what i'm going to do today is to understand   the mission and why and understand the user  prioritize the pain point and also come up with   those solutions so you need to let the interviewer  understand your logic flow in a very high level   now let me tell you how to solve this  case by inviting my teaching assistant   step number one is the mission and why you need  to talk about why this is important problem to   solve and how is this in alignment with company's  mission for example for people with disabilities i   would say i can imagine how hard is it for people  with disabilities to even like use the app collect   information even get into the car and these people  really need help the most however most of the   enterprise companies they do not design their app  with the priorities of people with disabilities so   we really need help very critical problem for us  to solve and then you align the mission with the   problem we need to solve before you go into any  interview you need to google the mission of any   companies for example facebook mission is bring  people closer together by building communities   apple's mission is to enable people to do things  they're not capable of doing before so the perfect   alignment with missions of those companies after  you talk about the mission and why you need to   ask a sequence of clarifying questions to the  interviewer for you to better understand the case   and some interview questions could also involve  like is there anything i miss or why type of   questions and i have prepared a list of clarifying  questions you should ask during the interview   you can directly download those questions right  here step number two is user segmentation you   cannot just design the app for everybody you have  to put your customers into different segmentations   because each segmentation has different needs so i  would segment the customers in the following ways   within amount of the customers people the  biggest mistake people always forget is only   talk about the blind people the writers but  they forgot to talk about the drivers because   they need to serve each other in this process  as well and within the writers we can break   the people with disabilities into different kind  of subcategories for example people are blind and   deaf mental disabilities and also handicapped  then you continue to break down the drivers   into different customer segmentation there's a  typical mistake people make once they segment   the customer they forgot to show the empathy of  the customers you need to use each sentence to   describe who are the customers who they are why  you break them into this kind of segmentation   and after that you prioritize your customers  and tell them which one are you going to design   the solution for in this case because there's  we only have 45 minutes there's no time we   design solution for everybody but in reality it's  very likely you're going to design solution for   majority of the customer segmentations here  so at here i will prioritize the blind people   and drivers without handicap accessibility and  circle them on the board when you prioritize   customer segmentations you need to tell them your  prioritization frameworks so usually i will use   the impact the size of market and also the urgency  of the needs from those customers you can use many   different ways to prioritize your customers  feel free to check out another product sense   mock interview i did with intuit product manager  in crystal and she actually used a very different   way to segment the customers and prioritize them  after you prioritize all your customers you need   to show them the pain point which is our third  step when we talk about pain point you need to   come up with top three pain point for each of the  prioritized customer segmentation do not only to   come up with a pain point for blind people because  drivers also have pain points just imagine that   how hard it is for drivers to even communicate  with people who are blind and also pick them up   so therefore make sure you talk about both type of  end users pain point now let's come up with three   pain points for each side for the blind people i  came up with three pain points first of all they   cannot get notifications when drivers are here and  second they find it really hard to interact with   the app how would you click the button even unlock  the app given your blind it's impossible and even   if drivers are here how can you locate which one  is a car for you to get on so that's how you list   all the pain points feel free to list more such  as discriminations many different ways and just   be aware of the time of your brainstorming session  when you think about those pain points now let's   also think about what different kind of pain  points the drivers has for drivers i came up with   three pain points for example they might think  about how do i communicate with people who are   blind do i call them should i wave to them they  cannot even see me it's gonna also be thinking   about what a seating requirement how many blind  people how much space is required what should my   car set up for people who are blind and on top of  that may also have some cover concerns as well so   you just need to write down all the top three pain  points for each users and after you write them   down make sure this is very important as a product  manager we need to show the empathy of end users   you need to describe each of the pain points  with specific rationale how hard is it to show   that you're wearing the shoes of the customers  and you should fall in love with your customers   this is very critical or you might  fail the interview they will say that   you don't have customer empathy step number four  is prioritization so here is our prioritization   framework we need to prioritize which pain point  we are going to solve in this case study and as   i said we cannot solve all the problems with the  best prioritization framework this is a typical   framework i use when we prioritize a customer pain  point they are impact of those pain points how bad   is the pain point and second is the urgency of the  problem the urgency of the pain point and third   is the size the size of market the size of problem  does one person suffer from it or lots of them   suffer from it and then you can put all the  pain points into your prioritization framework   and tell the end interviewers why you prioritize  that way and here if i go into any interview i   would prioritize blind people not able to interact  with the app i believe it is the hardest one most   people suffer from this is the biggest impact if  you cannot interact with the app there's no way   you can get into the car this is step one and the  urgency is also very high they need to get access   to the app right away so therefore i prioritize  this one from the driver's perspective i would   prioritize not able to communicate with the like  blind people so those are the two pain points i   prioritize feel free to comment down below and let  me know what else you want to prioritize and why   you have a different type of prioritization  framework please let me know as well comment   down below step number five is to brainstorm the  solutions i usually recommend people to come up   with three solutions in an interview in real  life you can come up with 10 or 20. no problem   in interview let's come up with top three among  the top three we need to be strategic about what   we say will we select as a top three among the  top three can come up with an okay solution and   you should also come up with your best solution  and then the third one is you need to come up with   a moonshot solution so let me define moonshot  so moonshot is something like it's very hard   to achieve just as elon musk everything elon musk  does it's like moonshot idea sentiment to the mars   to the neural link that's examples of moonshot  idea in order to get a plus answer i recommend   all of you guys to come up with your best moonshot  ideas and the best realistic ideas and an okay   idea and show all the three on the board so let  me write down my idea as well right now you start   brainstorming on your own as well i just came  up with my three ideas so the okay idea is human   assisted call centers which is the blind people  can directly call somebody and that's someone and   that person owns these the other side of the film  can call a goober app for the blind people this   is an okay idea it's just showing you have an idea  but the second idea is the best idea which is the   voice control idea like lots of you guys should  have this idea already and have the blind people   to do voice control and tell the app open the app  come here right and the right is five minutes away   so that you can interact directly with the app  through all the voice control and also simplify   the process for them to order an app through  voice control the third idea is my moonshot idea   and which is the brain chip it's crazy so  in moonshot you don't need to implement   my moonshot idea is can we just do something and  what elon musk does and put the chip into oh into   people's brains so that they can think about  ordering app they just remote interact with   the app by themselves so the total moonshot we  are not going to prioritize this but you need to   come up with at least one moonshot idea to show  that you're thinking outside the box number six   is the trade-off and the prioritizations after  we have all the three ideas you need to show   the interviewer what is the trade-off and which  one would you prioritize at the final solution   and recommendation for the interviewer so let  me show you my typical prioritization framework   they are the effectiveness of solving the problem  and the engineering effort we don't want to spend   lots of engineering effort to solve a small  problem right so it's opposite and the third   is implementation and adoption difficulties  you can always add other prioritization metrics   adhere such as risk and other factors feel free  to modify based on your own ideas and after you   list all your prioritization framework and put  all your solutions one two three into this table   so it's very easy for interviewer to see this  how you prioritize and give them a score and   then you talk about why something was prioritized  something wasn't if you write it down like this   it's very straightforward and also will save you  lots of time during the interview by now you have   learned the most effective way to aid the product  design interview the next step is find your peers   to practice this framework and those cases with  you so that you can nail the offer very quickly   i have exclusive product manager communities  where people join to find the mock interview   partners and also share the job referrals within  different tech companies so feel free to get the   sparkle to join our linkedin group and submit  your application to join as well if you like   all the amazing content i provided and helping  you to get a plus answer in the product manager   interview so feel free to hit the like button and  share this content with everybody who need to see   this as well all right feel free to check out  the mock interview content and simple answers   i have for other interview questions as well i'm  going to see you next time this is dr Nancy bye you