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Any industry involving a large amount of paperwork make use electronic signatures. In other words, all industries make use of electronic signatures because all of them have piles of paperwork to handle. Some examples of such industries include financial, life science, healthcare and pharmaceutical industries.Industries such as the pharmaceutical industry, have a number of licenses and other paperwork that they have to handle and keep track of. It can be a tedious task to perform such cumbersome paper processes. Therefore, e-signatures can facilitate an organisation in keeping a track of all this paperwork, by signing electronically.Healthcare industries usually involve time-sensitive documents, which need to be urgently completed. But, it can take days in case of the traditional wet ink paper signatures for the documents to signNow the signer and back, if the parties are geographically scattered. But with electronic signatures, that is not the case. Geographical barriers do not play a role. Documents which earlier needed days to be completed, can now be signed and sent back within minutes, in the click of a button. Furthermore, it takes a long time to bring assets under management. The time taken by the signing process, if wet ink paper signatures are used, may even further delay the process. But by using electronic signatures, the whole process can speed up.Apart from these, there are many paper prone industries which require huge amount of paperwork and with the use of electronic signatures they can make their everyday processes smoother and more efficient.

In the interest of brevity: 1. Yes, leverage social media, but do so in two ways: a) use your existing networks: friends, family, co-workers... get them involved; b) devote a small amount of time to maintaining your accounts everyday (emphasis on small: social media marketing will eat all of your precious free time if you allow it, without any pay off). Thirty minutes to an hour tops. 2. Focus on 3 but no more than 5 social media outlets. Don't spread yourself too thin. Presence on more social media networks does not mean more social media presence. Get one, if not both, of the big boys: Twitter & Facebook. Target your other efforts to your specific marketing demographic.: Instagram, Pinterest, Google+ etc. each have specific audiences. You know which is most appropriate. 2. Automate your social media, especially Twitter. Set up Python bots with cron jobs or use TweetDeck. It will take some time to fine-tune your approach, but when it clicks you will be impressed. 3. Hire a Virtual Assistant. There are still things that must be done by a human. But you don't have to be that human. And that human doesn't have to be an American. You can find competent and qualified freelancers on Elance to do the mundane, time-consuming projects for you, such as researching and contacting media outlets on your behalf. Remember: your primary role is producing the quality product that people want.

I will give a step-wise explanation on why IAF still uses Jaguar and Mig-21 till date even though they were retired long ago by some of the operators around the world.Mig-21 : It was in early 1980s , when Indian Air Force realised that it needed to replace its Mig-21 since they will be signNowing the end of their service life by 1990s which will be a critical fall for Indian Air Force in terms of numbers. Hence the Tejas programme was started which had its own share of problems and was dragged on for many years. Hence what IAF needed was an interim solution. The solution came when it was decided that IAF Mig-21 will be upgraded and its Total Technical Life (TTL) will be extended. The upgrade involved better avionics , armaments , EW suite and more. This helped the Mig-21 to stay for much longer in Indian Air Force. The sole reason why Mig-21 has persisted in IAF till date was due to the fact that Tejas programme faced initial hiccups and thus failed in its objective to replace the older Mig-21 in IAF service.Recently IAF has retired its Mig-21 Type 96 Aircrafts as Tejas programme has started to bore results with Tejas now being actively inducted in Flying Daggers Squadron of IAF. At present IAF uses only Mig-21 Bison/bis aircrafts which will be retired from service by next decade.SEPECAT Jaguar : Jaguars in IAF service are termed as “Deep Penetration Strike Aircraft” ( DPSA ) meant as a Fighter-Bomber to strike deep in the enemy territory. Indian Air Force has serially upgraded its Jaguars with DARIN programmes the latest being DARIN III which adds an AESA radar to the Jaguar. Future replacement for Jaguar can be AMCA which is an Indian 5th Generation Fighter Aircraft currently under development. The extended life which has been breathed in Indian Jaguars through MLUs can well keep Indian Jaguars in air up till next decade.India has been notoriously known for running the aircrafts in its inventory for a much longer time than warranted by its TTL through MLUs like in case of Mig-21 and Jaguars and even Mig-27 and others. Retiring almost 200+ Mig-21 will bring in a critical void which IAF doesn’t want due to its falling numbers. Also Jaguar is India’s lone DPSA so as long as upgrades are available and quick replacements are unavailable it is better to keep them running as these aircrafts serve quite well in their roles.Many nations still use Mig-21 like Romania with some of the famous Mig-21 knockoffs like F-7 used many nations around the world like Bangladesh , Pakistan and Egypt.

In the words of Tim Cook: "The popular conception is that companies come to China because of low labor costs. I'm not sure what part of China they go to, but the truth is China stopped being the low labor cost country years ago. That is not the reason to come to China from a supply point of view, the reason is because of the skill."Let us look at the concept of labor or the involvement of labor in an every-day product. Let us compare 2 products: a plastic fork vs a plush toy. Although both products fall on opposite spectrums of the consumer life cycle (one disposable whilst the other one is reusable), both are sure to be made in China.A plastic fork is made from food-grade Polystyrene (PS) plastic pellets or beads through a process known as plastic inject molding. In here the pellets are heated in a molding machine to a viscous state and are injected into a mold. The mold produces multiple sets of forks within a matter of seconds and from there on it’s as simple as detaching the forks from a sacrificial (?) holder or tool (this is also made of PS and in most cases is recycled). From here the product is moved into packaging and then sent out of the factory for export. A fully automated machine can be set to run continuously 24 hours a day with very little monitoring by a worker, thus being a low labor product.Now, let us look at that plush toy. The stuffed animal is comprised of textile material for the cover, stuffing, two eyes and a nose. The material must be cut into pieces, sewn together and stuffed. The nose, eyes and mouth are sewn onto the material together and stuffed, requiring skilled labor(-). The cutting of the pieces may be done by hand or by machine, but the pieces are sewn together by a worker using a high-speed sewing machine. Next comes the insertion of stuffing – this is rather complex for a machine to do, as such the insertion is done by hand and the insertion point is also manually closed. It is evident that this requires much labor, therefore, this type of a product is considered a high labor product with labor contributing 70% of the total cost [1]. In the end, much like a fork, the product is moved and packaged for export.Because labor is only one part of the total cost of a product, and in many cases it's as low as 20% of the total cost, – this must indicate that there may be other factors at play in making Chinese products, such as the fork. If labor were the only factor, then most of the “plush toy/labor intensive” industries would have shifted to other countries – but only some industries already have e.g. Bangladesh, Vietnam and Mongolia to name just a few. To that extent, manufacturing of plastic forks could possibly return to the USA; but that’s not happening.Industrial production does not take place in isolation, but rather relies on networks of suppliers, component manufacturers, distributors, government agencies and customers who are all involved in the process of production through competition and cooperation. The ecosystem of doing business in China has evolved quite a lot in the last thirty years. Here are the additional factors, including labor, that affect the overall cost of manufacturing and thus make Chinese exports cheaper:A. Commendable supply chain: Supply chain activities transform natural resources, raw materials, and components into a finished product that is delivered to the end customer. No country, at present, has a supply chain more sophisticated yet flexible than China. China’s biggest advantage is their domestic availability of most of the raw materials required to manufacture a given product [2]. Not only are private entities involved in the process of outputting raw material for manufacturing. Rather, many Chinese State Owned Enterprises (SoEs) actively control and output raw materials for small factories to transform into ready-made goods. If the government is involved in such activities, it is safe to assume that this is an active industry that requires not only oversight and monitoring, but active involvement. Access to affordable raw materials helps bring down manufacturing costs to a considerable extent. As a result, having suppliers who are local to the manufacturer has gained importance as a way to cut costs[6].B. Rebate upon Export: The export tax rebate policy was initiated in 1985 by China as a way to boost the competitiveness of its exports by abolishing double taxation on exported goods[7]. China is one of over 150 countries that utilize a Value Added Tax (VAT) system. It is a tax only on the "value added" to a product, material, or service at every state of its manufacture or distribution. The VAT rate is generally 17%, or 13% for some goods. Chinese companies receive a VAT refund from the government for materials of products produced for export. Basically, factories that export do not pay any VAT on goods or raw materials used made for export – further subsidizing raw material costs. American imports to China are charged a VAT, but the U. S. doesn't have a VAT to charge Chinese imports. Moreover, Chinese manufacturers work with far lower profit margins than those in the U.S.C. Efficient Infrastructure and Logistical Access: In its fast-paced effort towards industrialization, China has built many ports (big and small), roads and railroad access. Such a system is not secluded to the big cities (Tier 1 or Tier 2 cities), it connects all of them, including Tier 4 cities or small towns used as industrial manufacturing zones. Having an efficient logistical system allows for cheaper travel costs –the cost of units (kilometers or miles) per currency (dollar or RMB) decreases. Also, an efficient infrastructure reduces overall downtime. Such is the case of India, as pointed out by Vaibhav Mandhana [3]: “Given the poor roads, a shipment from India's north can take a week or more to signNow India's south. Sometimes it is quicker and cheaper to actually get a shipment from Shenzhen than Kolkata. Time is money and all those delays add to your cost. If I could get something in two days, I could sell it immediately rather than wait two months to sell it [add up the interest costs]”"The road freight from LA to Nevada will cost you a lot more than the sea freight from China to LA."[5]D. Subsidized Utilities and Availability: Within China’s industrial areas many fixed and variable production costs are heavily subsidized. For example: electricity and water are subsidized up to 30% compared to normal household or commercial zones. Moreover, the local government gives support with land access at competitive rates, creating jobs in the area. This further helps to diminish the cost of the end product – after all you have access to cheaper land, water and light (What manufacturing does not require these? - Hell, even mining bitcoin does!). In non-industrialized or not fully industrialized countries (Indonesia, Vietnam, India), access to water and electricity remains a critical issue, until today. “In Coimbatore and other industrial places, you get power for like eight hours a day. That means the machinery lies idle for sixteen hours and that wasted capacity adds to the cost.”Do we see a trend of several factors, other than labor, which affect the overall cost of the product? Hold on, there are more!E. Bureaucracy: Barriers for entry in China, in this context, are extremely low. Although you need to fill out a huge number of papers (Customs Declaration Form, Land Annexation, Tax Filing, Compliance Related Documentation, Drawback/Rebate Forms, Annual Returns and etc.), the process is not complex. Relevant departments and accountability are there; you do not need to grease palms to get what you need; streamlined government policies are in place. Again, non-industrialized countries do not have many of these processes in place – they are in the early stages, whereas China has been through all this. I am not saying China is pure and not corrupt, there might be corruption in some cases, but the overall industrial process is so deeply rooted, that people just follow established guidelines. Greasing palms and running around places to get a stamp or a signature causes further delays (time is money) and increases overall costs. This is considered more as “Political Will” than bureaucracy; meaning the government’s will to allow you to do business is prominent thus reducing barriers for you to do business or manufacture or engage in services.F. Technology and Automation/ Skilled Labor: It would be unreasonable to discard China’s interconnectivity between technological advancement and manufacturing capacity. They work hand-in-hand. Availability of the latest technology to manufacture products of a high quality on a large scale. And let's be honest, scalability can be a very important factor in deciding price of a product. Apart from technology, China has a large population, thus having a bigger access to a wide talent pool. Availability to a greater talent pool decreases the overall demand as there is an oversupply – again, denting the costs of the product. If you recall, Tim Cook's main reason for manufacturing in China is: the depth of highly skilled labor in the manufacturing space. To rephrase what Cook said: "No other country in the world besides China has the combination of an electronic component supply chain and large pools of skilled labor needed to make iPhones on the scale which Apple needs."G. Labor: It is comparatively cheaper to many so-called “developed countries”. You can have someone do the same labor task for a comparatively lower price than say Europe or the USA for that matter. This further brings down costs. As noted before, it is not the cheapest – but it is not the most expensive either. What is important to remember here is that labor in China, is skilled – although most laborers are not trained, but have learned by doing. When you outsource to China, you’re working with time-tested factories that have been producing quality products in similar industries as yours for years on end, and in massive supply.Where a labor task might cost you $8-9 USD/hour in developed countries, it will cost you $450-500 USD for an entire month in China (8 hours a day, 28 days a month). If you do the math, that’s about $2.19 USD/hour. Countries like Indonesia a semi-skilled laborer will do it for half, $1.05 USD/hour – but the manufacturing process will be influenced by factors all the factors mentioned.H. Local Government: Local government officials are appointed, not elected. Part of their job is to help the industries and they are measured by results. Furthermore, locals compete with each other. That means Suzhou is competing with Chengdu to attract industries, and so on. Hence officials are always using their local advantages to help, attract, and grow industries, such as providing low cast land, building industrial parks, and making sure that the support infrastructure (roads, electricity, water, etc.) even local housing and schools are there. Since these officials are not elected locally, their actions are much more efficient rather than dealing a motion to go through town hall meetings or waiting for a ballot to pass for months. The downside of such efficiency could be that some environmental studies were not complete or many local concerns are not addressed fully (All credit for how to local governments operate within China go to Mr. James Yeh ).Here are few controversial factors, claimed by several sources:I. Currency: There is the ever-present theory of currency manipulation among economists, where China undervalues their currency by an estimated 30%-40%, which simply makes every product that China ships out 30-40% cheaper than those of a potential American competitor. The Yuan is manipulated and pegged undervalued to the US dollar [2]. So the price quoted in US dollars( more exports are quoted in dollars), will be cheaper than normal; (This manipulation has affected the domestic price of the product and labor wages as it has been kept much lower than it should have been. The Chinese yuan has, however, been steadily increasing in value against the dollar over the past few years.J. Compliance: The Chinese government does not bind itself with Intellectual Property issues. They allow the industry to investigate the products developed successfully elsewhere in the world. They then produce them in large quantities. Personally, there is nothing wrong in this benchmarking. Most industries do benchmark; especially in the automotive world. This saved the industry from expensive investments in R&D [4]. Although China has its own environmental protection agency, the environmental protection laws are generally lax and not enforced fully, especially at the local level. In previous years, Chinese factories cut down on waste management costs -further bringing down overall product costs. Things have been different lately, thanks to the strong efforts from the national government. Laws on IP and environmental protection are being enforced, especially after the Hangzhou G20 summit. There is still some belief that more needs to be done.If cheap labor was in itself the key driving factor, a large percentage of the labor-intensive factories would have already shifted to cheaper labor countries and lower labor-intensive jobs would have returned to the countries such as the USA - because China is not the synonym for cheap labor anymore. But that's not what we are experiencing; only certain jobs within the manufacturing field are moving to South East Asia. A huge chunk is there and is still able to reap the benefits of various factors. It will take more than a cutthroat desire for emerging economies to set up a business ecosystem that can compete with China's.Wow now over 1,000 Thanks for your upvotes! If you would be kind enough to give a like for this same article on my LinkedIn profile: https://www.linkedin.com/pulse/w...Footnotes:1. https://www.industryweek.com/env...2. https://qr.ae/TUtz1K3. https://qr.ae/TUtzTO4. https://labs.ebanx.com/en/market...5. Walter Hay's answer to How expensive is it to import to Nevada from China?6. 5 Reasons Why You Should Manufacture In China With ITI[7] China Will Continue To Dominate World Production

There are times when you don’t get the rewards with your marketing work based on your expectations. You might be working hard to add sparks to your campaign. The results on the ground betray your efforts. In times such as these, you need to step back and take critical note of your marketing efforts to add steam to it. Here we take a look at some of the strategies you can use to revitalize your campaign to maximize your ROI.Identify what’s not working for youLike many companies, you would be working on a multi-pronged marketing campaign. You are running campaigns across many social media channels.You need to dig deep into the analytics and find out which marketing channels are working. More important, which media channels are not working.Once you identify the channels that are not working, then you have two options in hand. Rejig them whichever way possible or abandon them entirely. Do not have doubts about exercising the latter option. A channel that does not offer results only eats into your time and effort.Boost up what worksOnce you have identified a marketing channel that is rewarding it is time to boost it up. Many businesses make the mistake of trying too many things. You want to keep it simple. Work on one thing and make sure it is working!Marketing is a 24/7 jobHas that ‘viral campaign’ remained elusive to you? Are you trying to replicate a viral campaign that has rewarded your competitor? In a tech-savvy world, it is easy to get carried away running behind a viral campaign. You must remember viral campaigns are hard to achieve and impossible to predict. The fact is viral campaigns start off as regular posts. You need to focus on the basics and when things are conducive to your campaign would go viral.Simplify your marketing effortsDo you have too many people running your marketing campaign? Are you using dozens of tools to target different channels? This is the crux of your campaign’s woes as doing too many things at the same time proves counterproductive. You can have one person handle marketing on Facebook. Instead of having different posts from different people. Get rid of the complexity, and you are ready to rock and roll.Don’t have a marketing calendar? Make oneDoes your business cash in on seasonal demands such as July 4 Holiday Sale or Valentine’s Day Sale? If yes, then you need to work on a yearly marketing calendar. The marketing calendar is to provide your team with ample time to prepare. It does away with all the presumptions associated with the timing of a campaign.Choose consistency over potential‘Potential’ is one of the most mysterious words used in the field of marketing. Campaign managers often waste months and even years chasing ‘potential.’ The goal somewhere gets lost in the long run. What you need instead to choose is consistency. With time these small rewards can redefine the potential of your campaign.Be genuineIt is not surprising to get carried away drawing inspirations from others. The issue that you do now want to copy their campaigns. The problem is – you no longer sound genuine. You want to find out what works and develop your own messaging.Running a successful marketing campaign is all about reinventing yourself. You need to look for new ways of promoting your business. If there are strategies that have not worked, it is worth pausing such efforts.

These are 3 tips and templates from a blog about cold emails that we wrote for Cloudlead: 5 Cold Email Templates For Generating Warm Leads“1 – Carefully customize your email for decision makersHi {recipient name},I am writing to you because being the {recipient’s current role}, I was convinced you know more about the recent practice of your firm at the {department name}. So just like I’ve been of assistance to {your existing client}, I thought I could help you improve your {ultimate challenge for this prospect}. I ran a reasonable level of research on your firm’s {present processes} and to which my take is as follows:I observed {the current problematic scenario}. You could easily {suggest how to fix it}.{Recipient name}, how about we speak over the phone sometime this week maybe for a few minutes to discuss this further?2 – Contacting your competitors’ clientsHi {recipient’s name},To begin with, may I state that being the {designation of the recipient} of {firm’s name}, you sure are receiving tons of emails daily – only to delete them. The very reason for me to write to you is to talk about {your competitor’s name} setting. I help businesses transition from {your competitor’s name} to {your firm name} with {mention the benefits they get}. I have a few suggestions that can be valuable to your firm and look forward to explaining how you can also achieve {xyz benefits}. Are you up for a brief meeting sometime this Wednesday?*Pro tip: Many cold email templates focus on in-depth research on your client and their clients in the B2B industry. However, you don’t have to spend hours researching and compiling this information – you can always ask Cloudlead to compile even complex verticals (information) on your clients so you can focus on creating your template and ensuring that your campaign runs smoothly.3 – Marking credibility with social evidenceHi {recipient’s name},My name is {your name} and I am the {designation} at {your firm name} in the {prospect centric field of interest.} {A brief explanation of your firm}. Many of our {clients X, Y & Z} have graduated to {your service} in Q3 to benefit from: {benefit 1}, {benefit 2} {benefit 3} to name a few. I would hence like to speak to you over the phone to understand your current processes and how I can be of help.What time suits you?”For more information on lead generation and prospecting, you can always visit my Quora profile here: Zobia Zuberi

Traditional documentation done for most of the products is monotonous and tiring to go through. Users often get confused while trying to use a manual.Moving away from static documentation, products are now switching to ‘interactive documentation/user guides’. These interactive user guides direct a user to perform a task from the beginning till the end.Whatfix provides an easy yet efficient way to create interactive user guides without the use of any coding knowledge.It allows users to Learn while Doing. Whatfix helps users navigate within a web application, getting them onboard, trained and providing them with proactive contextual support.One such example of product’s online documentation could be the ServiceNow documentation created with the help of Whatfix. The gif below gives a gist of it.You can list down all the help topics of your website within a self-help widget. Each help topic is a ‘How-to’ question in itself. When a user clicks on a help topic an interactive walkthrough begins. This walkthrough handholds the user till the completion of the task.Now, here’s something even more interesting.Instantly Create & Export Multiple Media formatsThe Interactive walkthroughs that we built here using Whatfix is a one-stop shop for all your interactive content and a great add-on for your product documentation.Once created, the interactive walkthroughs is instantly converted to 5 multi media formats:Annotated VideoEmbeddable SlideshowPDFScreenshotSmart URLAnd all of these can be quickly integrated on any website/web-app.Quick, Easy, Code-free Walkthrough CreationWhatfix’s interactive walkthroughs can be created quickly, without any hassle, and without any code through our point-and-click editor. A 10-step walkthrough generally takes less that 5 minutes to create.You can also make use Whatfix’s widgets for authoring your interactive product documentation.Multilingual, auto-segmented interactive guidanceOnce created, the walkthroughs can be converted to over 50 languages.Auto-segmentation of Whatfix is yet another feature that allows you to segment your walkthroughs on the basis of specific rules, user roles, pages, HTML elements, etc.These features are just the tip of the iceberg.Further on, these walkthroughs can be tailor-made for you according to your usage, budget and product vision.Want to learn more on Interactive walkthroughs, here’s a useful free Ebook - 15 Minute Guide To Interactive Walkthroughs