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25 Ideas for free advertising and increasing your brand awarenessThere are enough promotion channels that do not cost anything.Think of all the possibilities to increase your name recognition through social media.But there are also many ways you may never have thought of.That's why I give you 25 possibilities to put your company for free in the spotlight.A list with possibilities to increase your brand awareness for free#1 WebsiteAlthough it is possible to make a website for free, I do not recommend it. Free websites do not have their own domain name (web address) and that is not professional. And often others show advertising on your site. You should not want to. With WordPress you can have a site online in just a few hours.#2 Search engine OptimizationIf you make sure that your website is well found in Google, that generates free visitors. A good place to learn more about search engine optimization is backlinko.com#3 Blogging on your own websiteIf you regularly post an article, Google can send interested people to your blog if people search for information about that subject.You can then reuse the blog in many ways: you combine different blogs into an e-book. You can use that e-book as a giveaway to collect e-mail addresses for your e-mail marketing.You can share blogs in your newsletter. You can post blogs on your social media channels . You can read the lyrics and make a podcast of them or you film if you explain the information. Then you have a video for your youtube channel.#3 Guest BlogYou do not have to do blogging on your own site. Other bloggers and major online magazines have many readers and they need new articles every day.If you can write nicely, you can get started as a guest blogger on websites that get a lot more visitors than your own website.#4 Writing articles for article sitesThe article sites are very well found in Google. Much better than your own site. Make use of this by placing an article about your field from time to time.You can link to interesting articles on your own site and you can post a profile with links to your website.#5 Social mediaStart with LinkedIn and one or two other social media channels (Facebook, Youtube, Twitter, Pinterest or Instagram for example) and invite people to follow you.Every social media channel can be grown and used to show customers how you can help them.#6 Editorial attentionAttention in newspapers, magazines and trade journals is free. If you learn how to write and send a press release , media attention can bring you free customers.it is the best way to quickly increase your brand awareness and your social proof.#7 Radio interviewsEspecially regional radio is jumping for topics. Give them some fun for a radio interview . You can use a press release for that.#8 Writing an article Doyou solve a social problem with your company? Then you have a strong opinion about some political decisions and laws and regulations.Perhaps you have even come up with a good solution for a social problem. Then you can write an opinion piece in trade journals, the local newspapers and the national newspapers.#9 WritingColumns in newspapers, magazines and trade magazines are usually written by entrepreneurs or people like you and me.If you have a smooth pen, you can send some sample columns to the editors. If they want to place your pieces, you often have their own stage in a newspaper or magazine every week and they often pay you sometime.#10 Youtube as a search engineDid you know that Youtube is the second largest search engine? Number one is Google, but many people prefer to watch an instruction video than to read an article.Those people search for information on Youtube. So make videos on your own Youtube channel to be found.#11 Pinterest as a search engineUsers of Pinterest also increasingly use this platform as a search engine. Useful if you also show your products on Pinterest .#12 SlideshareAnother free online library where people search for information is Slideshare . It is mainly used to share slides of presentations, but you can also upload PDFs and share videos and webinars.Slideshare is linked to LinkedIn and has more than 70 million visitors per month worldwide.#13 PodcastA podcast is a kind of radio broadcast that you can listen back to. As some people prefer to watch a movie, there are also people who prefer to listen.Sometimes a podcast is a good alternative for blogging or a Youtube channel. You can find podcasts in I-tunes etc..for example . You can start a podcast yourself and share information or interview interesting people. Of course you can also try to see if you can join another's podcast as a guest.#14 PresentationsEverywhere people come together to listen to presentations, associations, open coffee's, the library, the Chamber of Commerce.If you can convey your information correctly, you will find a free audience there. If you are really good at presentations, you can even ask for money. To get better#15 WorkshopsA baker can organize a cupcakes workshop to introduce customers to the products. You can give free workshops, but often people want to pay for it.Developing a workshop seems complicated, but that is because most people want to stuff too much information in a workshop. Make sure that you teach people one small part of your field during such a workshop.Give less information than you thought up beforehand and do a few exercises instead so that people get actively involved with the learning material.#16 CourseThere are platforms where you can share your courses and workshops with a much larger audience than you yourself have. Skillshare and Udemy are a few examples of this.#17 ExhibitionsYou can visit some exhibitions in your field free of charge. You can meet customers and colleagues there. If you want a stand yourself, you usually have to pay for it.#18 Network meetingsMany business meetings can be visited free of charge. If you do business to business, you can find customers here. But the importance of networking is mainly making knowledge. There are also networks in which your customers look for each other.#19 E-bookWrite an e-book for free distribution to (potential) customers, colleagues and competitors. Or ask a blogger to review it on his website.It confirms your expert status. Use the last pages in your e-book for a good biography and a business offer for the readers.#20 E-mail signatureBy default you can place an e- mail signature under each e- mail you send . Is there already a link to your website? And your phone number? Your tagline? And a link to your last blog?#21 Word-of-mouthStill the most important form of free advertising. Make sure you deliver good work so that customers recommend you to others. Ask for it.For example, put your email signature: "We get new customers mainly through satisfied customers. Are you satisfied? Then tell us. "#22 Email marketingBuild an e-mail list as quickly as possible and regularly send the people on your list a newsletter with interesting information. Occasionally you can also send an offer via email.Automate the sending and collection of e-mail addresses with Mailchimp , which is free up to 2,000 e-mail addresses.#23 Organize a webinarA webinar is a combination of the words 'web' and 'seminar'. It is an event on the internet where only an online audience is present.You can create a simple question and answer webinar, where you answer questions from your customers and / or followers. You can give Webinars for free with the Periscope app.No investment in expensive equipment or software is required, but an I-phone or I-pad is required. Periscope is not yet available for Android. It can even be simpler: you can now also broadcast live with Facebook Live with Facebook. It is a free way to show what you understand.Additional advantage: Facebook wants users to upload more videos and therefore promotes your live broadcast. Many more people receive a report of a live broadcast than of a regular status update.#24 ForumsEach field has an online spot somewhere on the internet where you can ask and answer questions. A good place to show that you exist. Answer questions from others to show what you are worth.#25 Facebook groupsFacebook groups work the same as forums. You can meet people online, exchange information, ask questions and answer questions. If you answer the right questions, you make yourself visible.There are business groups or groups with a theme or subject. Use the search function in Facebook to find groups that suit your company.

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hiSEARCH ENGINE OPTIMIZATIONGoogle, Bing, and smaller search engines control the internet. They control it because they are the ones that they choose what users can find on the internet. These search engines are the ones that dictate what will appear on page one of the searches.As a business that has an online presence, it is imperative that it appears on page 1 of Google, and more importantly to appear as the first result on the first page. This is due to the fact that the first site gets 36.4% of the clicks while the site at the bottom gets 2%.With over a billion websites out there, all t...

Here is quite a list of ideas, I am sure you'll find something interesting (source 101 Simple Tips To Increase Website Traffic | Graph Paper Press)Content Is KingWrite eye-catching headlines.Write excellent content — make a name for blog as a source of informative, useful, funny, entertaining, or inspiring articles.Write longer posts — expand on your content, fill out your blog posts and create truly epic content.Write shorter posts — follow Seth Godin’s example with short but sweet posts.Write more often — the more content you can produce, the better.Blog on a consistent schedule so your readers know when to expect new content.Write list blog posts — they get more traffic than any other kind of post.Write about current news stories.Write about topics trending on Twitter and in Google trends.Search forums in your niche to see what people are talking about and write an article about it.Ask your readers what they’d like you to write about.Write about something controversial and start a debate.Use link bait techniques to write content that promotes massive sharing.Explore your analytics, find out which is your most popular content and create more of the same.Interview influential people in your niche/industry.Create a “best blogs” list post and let the bloggers know you’ve included them — a bit of flattery can go a long way.Enhance With MultimediaUse eye-catching photos and graphics to draw attention to your posts.Create Pinterest-friendly graphics with text on top of images to encourage people to pin your posts.Create an interesting infographic and share it with everyone you can think of.Upload videos to YouTube and Vimeo — make sure a link to your site is in the description and the video.Produce a podcast and distribute it through iTunes.Convert some of your content into a presentation and upload it to SlideShare.Host or take part in a webinar.Transcribe your videos and webinars for extra content.Be SocialCreate a Facebook page for your blog. Use it to communicate with your readers and post a notification every time you publish a new blog article.Tweet all your posts when you publish them.Link to your posts on your Google+ page when you publish them.Use social media scheduling software like Buffer to post automatically on social media at the best times of the day.Link to your old posts periodically from your social media accounts.Join a collaborative Pinterest board and tap into the audiences of all the other bloggers pinning to that board.Regularly pin images from other sites. The more you pin, the more followers you’ll attract on Pinterest. Make sure your blog address is in your profile!Create a Tumblr blog and add content related to your niche as well as re-blogging content from your own site.Set up an Instagram account and tell your followers when you publish a new post.Comment on other blogs with insightful, useful comments.Link out to other bloggers generously.Share others’ posts on Facebook and retweet useful information to your readers.signNow out to other bloggers through their blog, by email or on social media —build relationships.Follow all the followers of other influential bloggers in your niche on Twitter.Include social sharing buttons on all your posts.Swap sidebar links and buttons with other sites.Include quotable phrases in your content and use Clicktotweet to encourage sharing on Twitter.Encourage engagement on your blog by ending your posts with a question.Link to all your posts with StumbleUpon.Add some of the users Twitter recommends you to follow every day — a percentage will follow you back.Reply to your comments and emails — show your readership that you’re interested in what they have to sayJoin blogger Facebook groups and communities to share knowledge and help to promote each other’s content.Create a LinkedIn profile with a link to your blog and contribute to groups and discussions in your field.Submit your best posts to Digg and Reddit.Add your favorite blogs to your blogroll — they’ll notice and may return the favor.Ask your blogger friends to include you in their blogroll.Collaborate with other bloggers to produce and share content.Guest Posting And Link BuildingGuest post on other blogs — try pitching to one new blog every week.Include a link to your blog in every single online profile you have.Set up a free blog related to your niche with supplementary content on Blogger,Livejournal, Typepad etc. and reference back to your main blog.Invite others to guest post on your blog — they’ll send traffic your way when they link to the post.List your blog in as many free blog directories as you can find.Do interviews for other blogs.Take part in link parties and blog carnivals.Include your blog’s URL in your email signature.Post helpful information in forums related to your niche and include your blog’s URL in your signature.Post helpful articles on sites like Hubpages and Squidoo with links back to your blog.Submit articles to syndicated article directories like Ezine Articles. If your article is re-published on another blog you’ll benefit from extra links.Write and syndicate a press release linking back to your blog.Use a link inspection tool like Open Site Explorer to find where your competitors are getting links from and copy them.Add your blog to Technorati.Syndicate your blog on Amazon Kindle.SEOInterlink your blog posts — link to old posts from new ones and edit old posts to link to more recent ones.Install a related content plugin to link each post to several other related posts.Use keyword research tools to write about the things that many people are searching for.Install an SEO plugin like All in One SEO Pack or the Yoast SEO plugin and optimize your site for search engines.Use relevant keywords in your image file names and alt tags.Use keywords in your post title and subheadings.Link out to authority sites in your niche.Set up Google authorship on your blog.E-books And FreebiesRun a blog giveaway or competition.Put an opt-in form on your website and send out a free newsletter.Publish an e-book and sell it or offer it for free on Amazon Kindle. Make sure your web address is in the first 10% of the book so it shows up in the sample.Write an e-book and offer a generous affiliate commission to encourage others to distribute it and link to your site.Create a free report and get site visitors to tweet or post about your site on Facebook to access itOffer a free e-course or digital product and encourage your readers to tell people about it.Offline IdeasInclude your blog’s URL on your printed business cards and give them out to everyone you meet.Attend blogging conferences and networking events — distribute your business cards!Speak at conferences and special events.Tell your friends and family about your blog.Other Miscellaneous IdeasEnter blogging competitions — your blog will usually be promoted on the website hosting the competition and social media for free.Answer questions on Yahoo! Answers and leave a link to your website.Ping your blog posts with a tool like Pingomatic.Create a WordPress theme and include a link to your site in the footer.Choose a beautiful theme for your blog.Review products and share your content with brands. They may link to your site from their social media accountsAsk a bigger blogger to be your mentor and start a case study about improving your blog.Submit photographs to free stock photography sites and Flickr and ask for a credit link back to your site.Include a link to your RSS feed.Include links to read your blog via Bloglovin‘.Link to your best and most popular posts from your sidebar.Go back to old posts and edit them to update and improve them from time to timeOptimize your website for viewing on mobile devices.Include different ways to access your content such as category and date archivesInclude a search function on your blog.Create an app for iPhone or Android.Be helpful and be nice — be likeable and help to solve people’s problems and they will send traffic your way with no encouragement required.

I would say VIDEO MARKETING is your answer. Why? Because everyone will be looking for videos in 2018. The Six Point Checklist for Video Marketing Domination [ https://medium.com/@flaviu_91616/the-six-point-checklist-for-video-marketing-domination-8078ca148447 ] Why becoming your OWN Media Company will keep your business alive in 2018 [ https://medium.com/@flaviu_91616/why-becoming-your-own-media-company-will-keep-your-business-alive-in-2018-560f06c40afa ] Video is all about communicating an idea to the crowds. Crowds of people looking for something special, something that makes the click in a special way. Video content [ https://www.patonmarketing.com/ ] is fast, it provides an instant reaction from your audience, it communicates on multiple levels. The massive growth of video marketing during the past 10 years is truly incredible — let’s see some statistics [ https://www.patonmarketing.com/audit-your-site/ ] that will blow your mind! * YouTube has 1 billion registered users — that’s more than a third of the total internet users worldwide (1) [ https://www.youtube.com/yt/about/press/ ] * more than 72 hours of video content is uploaded on YouTube every 60 seconds (1) [ https://www.youtube.com/yt/about/press/ ] * 85 percent of Americans watch video online (2) [ http://www.comscore.com/Insights/Press-Releases/2012/1/comScore-Releases-December-2011-US-Online-Video-Rankings?cs_edgescape_cc=US ] * 82 percent of Twitter users watch video on the platform (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 87 percent of digital marketers use video content (4) [ http://www.outbrain.com/blog/state-of-content-marketing-2012 ] * 90 percent of video traffic on Twitter comes from mobile devices (3) [ https://blog.hootsuite.com/twitter-statistics/ ] * 92 percent of video users share their videos with others (5) [ https://www.virtuets.com/45-video-marketing-statistics/ ] * more than 350,000 hours of broadcasts are streamed daily on Periscope (6) [ https://www.omnicoreagency.com/periscope-statistics/ ] * Snapchat users watch 10 billion videos every day (7) [ http://mashable.com/2016/04/28/snapchat-video-views-billion/#QKsc_s0Oruqu ] * 50 percent of potential customers look for a video related to a product before making a purchase (14) [ https://www.thinkwithgoogle.com/marketing-resources/micro-moments/purchase-decision-mobile-growth/ ] * shoppers who view video demos or reviews are 1.81x more likely to make a purchase (15) [ https://blogs.signNow.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/ ] * 4 times as many customers would rather watch a video on a product than read about it (16) [ https://animoto.com/blog/business/video-marketing-cheat-sheet-infographic/ ]

Islamabad’s restaurant industry has recently shaken up the local dining scene with a spate of exciting new diners and hip bars. Many additions to the city’s burgeoning culinary arena specialize in international cuisine, catering to the numerous diplomats employed in the city as well as adventurous foodies. Read our guide to Islamabad’s ten best restaurants to plan your next tasty meal in Pakistan’s capital city.InstallPakistan / RESTAURANTSIslamabad’s 10 Best Restaurants, Flavours Of Pakistani CuisineGraziano ScaldaferriUpdated: 9 February 2017Islamabad’s restaurant industry has recently sh...

Ten year ago, I would have told you "if done well, SEO really could be a winner for you, and its good to invest in both". Today, PPC will trump SEO, as SEO is all about content that people share and actually want to read - that takes a lot of time and investment to do right. Most ecommerce platforms (the big first push was magento in this space) come pre-loaded with really well built structure for SEO. H1 tags are in the right place, URL's are short and to the point etc. Look at wordpress, its SEO heaven and its free.This was not the case many years back, and companies spent a lot of time and energy optimizing. Today, when you are sizable enough, investment into SEO is useful, but on site changes should be in content and speed. Two things that are favored.PPC is king. Google is in the business to make money and provide a great experience. It's a bit of a split. If your website is all about contributing to making the world/internet a better place, google will rank you and not bill you for it. Its part of what they do. If you are a marketer of branded products, google knows you are not providing anything that super special aside from the ability to buy and help a customer out.So they go to the PPC model there and make money on you. Basically, its pay to play these days. The last 10 years google has spent figuring out how to get those monetizing off free traffic and not offering value add to start paying. Look at the paid search results now. They look almost like organic ads. PLA is huge, and thats specifically to separate those selling vs. those having content. So everything is paid, why is that good? Because now you can grow faster by paying. SEO is a tough business where you hope for growth but its hard to measure. Its doable, but for most people, you can, in a dashboard, see how your PPC efforts are paying off on conversion. The more you pay, the more visible you are. The next part you want to do is make sure your highly paid for traffic converts. Use things like Rejoiner to make sure those who come on site are marketed if they abandon. Use optimizely to test your pages iteration and how people react to price, design etc. PPC gets them there, but its your job to keep people on site and take care of them to come back. With PPC, you can even retarget (google side) and pay more for those that have once visited your site as you know that their 2nd time back means they are more interested.The world of marketing has changed for the better imho. Its more pricey, yes, but more intelligent to build funnels than it was before. Like my answer? See more here

There are apps that just go viral, like flappy bird, but be aware that he had made more than 30 games which are pretty unheard of.Many promotion tutorials start off saying: " If you don't have a budget for advertising, then you should etc. etc...", but keep in mind that even if you could spend $50,000 on ads right now, you might very well end up losing money because you need a LOT of traffic to earn back those $50,000.I just read a review from someone that complained how a few days after he ended his campaign (he put in a lot of money and got into the featured list) his app went way down the list again...Sometimes paying for ads is the way to go (especially if you think it'll spread organically after your campaign) but it's not always the way to go. It's very easy to spend all your cash on ads, but you have to have a very good plan on getting it back.Here are some tips for getting organic downloads:1) Build a social community on Facebook and Twitter. It takes time, but it's something you'll need to retain your community and keep them involved. You have to post good quality content and make them feel part of something. You should let users access your social pages through your app. People nowadays only click on things that are very "clickable" and in front of their faces. 2) Try to get reviewed onwebsites that do app reviews and on YouTube channels that do app reviews. Send them an email, or if you can't find it send them a message on social media. You can do both. Be persistent with them, and don't get discouraged if they don't answer you after the first or second time. They're like all of us - sometimes we pay attention to something only the fifth time we see it. Just make sure not to give them a feeling that you're spamming them (even though that's actually what you're doing... :)). Don't send them a boring plain message. Don't send something you yourself wouldn't have the patience to look at. I'm sure they've already got an abundance of annoying things in their life and don't need your help. Add nice pictures/video.3) Compete in app contests.4) Have as good ASO as possible. For good ASO use keywords that people frequently use when looking for an app like yours. Put them in the app description and possibly in the title. Use sites like AppAny and SearchMan to help you find the right keywords.5) Get your friends and family to download and give good reviews, as the more downloads and good reviews you have, the better your rank will be.6) Using forums like Quora and Reddit can also help. This requires a ton of creativity, as you can't just go around promoting your app. You'll probably get disqualified.7) Find out about speaking opportunitiesHope I helped!