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Request Electronic signature PDF Simple. Investigate one of the most customer-pleasant exposure to airSlate SignNow. Control all of your document finalizing and sharing system digitally. Go from hand-held, papers-centered and erroneous workflows to automated, computerized and perfect. You can actually create, provide and indication any papers on any device anywhere. Make sure that your airSlate SignNow enterprise situations don't slip overboard.
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FAQs
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How is HelloFax different from EchoSign?
The answer is similar to the Why is Dropbox more popular than other programs with similar functionality? [ https://www.quora.com/Why-is-Dropbox-more-popular-than-other-programs-with-similar-functionality ] question[1], the crux of which is that normal people don't want a Comprehensive Software Solution Package. They want a tool that does something for them. Dropbox: There is a folder and you put files in it. It syncs. HelloFax: You upload a file and sign it. It sends. Let's say you are a harried entrepreneur who is incorporating his/her company, and finds that s/he needs to sign and fax back the final documents. You just want to get this done as fast as possible and you don't want to drive to Kinkos, so you start looking online for a solution. Try going to EchoSign's webpage: http://www.echosign.com/ Now look at HelloFax: https://www.hellofax.com/ Which one looks more intimidating? Do you want an electronic signature solution or do you just want to sign it and be done with this "fax" problem? When someone asks me to fax something back, I don't think "Ah! This situation calls for an electronic signature! A web application that facilitates electronic signatures would be just the ticket!" Instead, I think, "WTF you neanderthal, why do you still have a fax machine?" I just want to get my signature onto that document, which I already have on my computer, and send it off to them. Most people requesting a "fax" will take a PDF via email, which HelloFax can send, or if they really are neanderthals, they will have an actual fax number, and HelloFax can send it there too. That's all I know and understand, and I need a simple service that transparently does this. HelloFax does it; I have no idea if EchoSign can even send something to a fax number or, from their website, exactly what they do[2]. [1] Fun tip: click on the "more" link showing the "votes by" for Michael Wolfe's answer on that page. [2] Edited: Antone Johnson's answer does a good job explaining what EchoSign is all about.
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What is the process of signing a PDF document?
Hey, there are couple of different ways to do this. 1. The most widespread one is actually print the pdf you have -%3E sign it manually -%3E scan it back into electronic version -%3E send it via email or any other way to the party requested the document with your signature. In 2017 this is still a very popular way to sign, according to a study we conducted during closed beta testing of signNow - our free esignature solution for Mac, iPhone/iPad, Android, Windows and web. More than 30% of 230+ SMB owners said this is the way they sign documents now. Though this way is at no-cost for you, at least if you have a printer and scanner / mobile app for scanning, there are major drawbacks for this solution like: * It takes too much time and efforts * It is very difficult and old fashioned * People can not sign or send documents for signing on the go * Response time and reliability * A need to follow-up and check if the document was received, viewed etc * Having to have printer and scanner * Papers get lost More answers on that are in this topic already https://www.quora.com/Have-you-considered-using-e-Signature-for-your-business 2. Using ready-made esignature apps like signNow [ https://www.keepsolid.com/sign/ ]. This kind of a solution allows: * to sign or send your contracts, agreements, invoices etc on your favorite devices, even on the go and sync everything in seconds * work with documents offline and access all your files remotely * use smart templates + status tracking + reminders: start from scratch creating your document from a template, track the status and remind involved parties to sign it * to secure your sensitive data with high-grade AES-256 encryptionTo enjoy clean&simple UI – according to our beta users Other great eSign solutions are gathered in this topic https://www.quora.com/What-is-the-best-way-to-sign-a-PDF-document or you can find different eSignature alternatives here [ https://alternativeto.net/software/keepsolid-sign/ ]. 3. Use Apple’s Preview app (the built-in default app for Mac to view pictureы, edit and also sign pdfs). 4. Pgp encryption. The approach here would be open the document in PDF app or in browser, paste your signature, encrypt with the pgp encryption tool like iGolder or built-in solutions for Mozilla, for example. Though, both of the last two methods still require you to send the final document via email, these are free alternative if you need to sign documents rarely or just don’t want to pay for a dedicated eSignature solution. Cheers!
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What are some of the key differences between signNow's Echosign and signNow? Which is better for creating and signing client enga
While signNow eSign (formerly EchoSign) might be the most obvious alternative to signNow, you should focus on some of the less often considered or less widely used tools: 4 signNow Alternatives to Check Out in 2018 | TrustRadiussignNow will not provide your team with actual document generation and requires the upload of a fully-customized document such as a .doc or .pdf for sending and signing.signNow was initially designed to function as a simple eSignature tool and lacks a wide range of the features of a document builder to build, customize, and save full document templates and individual content blocks.Some less known alternatives of similar tools provide all these feature and even include features for creating proposals and contracts and sending them to clients electronically - a key feature of tools like signNow listed in the TrustRadius’ comparison above (ability to request, receive and send digital signatures):signNow API vs. signNow API & signNow vs. signNow (EchoSign) API
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What are the best property management systems?
There is no one property management system that is ideal for every use case. It depends on who you are and what you are looking for in the system.For residential property managers:If you are a professional property manager and have full service clients, then I have found the best softwares are Yardi and Appfolio. Yardi is a bit more of a “legacy” system — robust but not as fresh as Appfolio, promoting a great UI/UX (user interface and user experience). If you are a property manager and do not use software, then IMO - you are failing at your business. Software will reduce your overhead costs and help mitigate risks of forgetting lease renewals, late fees, etc.. The cost and time related to the setup can be gruesome, but it is well worth it in the end. You’ll be able to take on more clients and provide them with a much better experience.For residential property owners:The majority of owners across the US (80%) self manage their properties. Most of them do not use software, because it is a relatively new concept for them. From a systems perspective, it will depend on what you are looking to accomplish with your real estate goals.Here is an article that all owners should read to understand what kind of management system they want (passive or involved) and what type of solutions cater to their needs.
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How can I buy bitcoins with cex.io?
its easy first of all signup for an account on Bitcoin Exchange, Trading BTC USD, BTC EUR - CEX.IOGet yourself Verified by following the procedureIdentity Verification GuideIn case you want to withdraw fiat funds or increase your payment limits, you need to verify your identity. We'll ask you to provide us with some personal information and supporting documents, according to AML/KYC Policy to prevent fraud causes. Verification at Bitcoin Exchange, Trading BTC USD, BTC EUR - CEX.IO is very simple and intuitive.Follow the steps below to complete it successfully:1. Identity DocumentYou can provide passport, ID card, or driving license as your ID document. Please, fill in data on your ID using characters of Latin alphabet as shown on example below:1. Issuing country 2. Identity document serial number 3. Document issue date 4. Gender 5. First name 6. Last Name 7. Date of birth 8. Place of birth2. Personal informationOn this step, please, enter information in respective fields. Make sure the data is correct and filled in English language.3. AddressesFill in up-to-date information about your residential(Current)address and permanent address. If your residential(Current) address matches your permanent address, you can check “Same as residential” next to Permanent address on the right. Please keep in mind that your permanent address should be the same as your billing address used for official correspondence.4. Scans of DocumentsPlease, upload photos/scans of document supporting information provided by you on the previous steps. Make sure that your photos/scans meet the following requirements:Documents should be valid due to the issue date;Photos/Scans of both sides of documents should be uploaded ;Scanned images should be in colour and in high resolution (at least 300 dpi);Allowed formats: JPG, GIF, PNG, TIFF or PDF;File size should be no more than 15 MB;Photos/Scans should not be older than 3 months;Documents should be issued using characters of Latin alphabet or have Latin transliteration of main fields.4.a. Identity documentsPlease, provide photos/scans of your identity document that you used to fill in the Verification form. Choose one of the following options:National ID card (both sides) or national passport (reversal);International passport (reversal);Driving license (both sides). Please note that we accept a driving license as proof of your identity only if it is a plastic card, and all the information in it is provided with Latin transliteration.Note:Our compliance department may ask you to provide another identity document/passport in case of any security queries.Example of a document:4.b. Selfie with an identity documentMake a selfie while holding your identity document that you used to fill in the Verification form.Before uploading an image on the Verification form, please make sure to follow photo requirements:You are looking straight at the camera.Your background has a light, neutral colour.Your selfie is in colour.No red eye!DO NOT wear sunglasses, a hat or a headband.Information on your document must be clearly visible.In case of a low-quality selfie, the Compliance Officer may ask you to try uploading it once more.Example of a good selfie:4.c. Proof of residencyPlease, provide photos/scans of documents proving the address stated in Verification form. Choose one of the following options:Utility bill (NOT mobile phone, satellite/cable TV or printed Internet bills);Electricity bill;Bank statement;Tax return, council tax;Other documents, with an exception of electronic bills/statements, online screenshots, mobile phone bills or credit card statements.Note:If you have only online utility bill or electricity bill, then you may provide it following such obligatory requirements:Upload the full document (all pages) in PDF format.Make a screenshot of the website where you make your payments. The screenshot should contain an open document which you have provided to us. On your screenshot, we must clearly see the website URL!Please, make sure that your scans correspond with the following requirements:Documents should be valid due to issue date (issued within the last 4 months);Proof of residency document is addressed to your NAME and HOME address;Proof of residency document must be a photo or scanned image of a PAPER document;Documents should be issued using characters of Latin alphabets;Proof of residency document must contain DATE of ISSUE.Note:If you do not have any documents from the list above with Latin transliteration, you can provide us one of the following:Bank statement with your NAME and ADDRESS in English;Confirmation from your work/college/university/care institution confirming your name, address and details of employment/studies/residency status with signature and official stamp.Example of a document:Verification procedure does not usually take long. In rare cases, however, it might take up to 24 hours. Our Compliance team will try to review and approve all the information you have provided as soon as possible. Also, in case necessary, Compliance agency may request for additional information, photos and/or documents. In case you experience any issues, please contact our 24/7 support team. and thats it you can start buying and selling now
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Do your chances of getting a data science job increase if you write a cover letter?
Thanks for the A2A. The answer depends to a small extent on the place you're applying to, and to a great extent on the cover letter. I personally find them going the way of the dodo, and for the right reasons, but every once in a while I read a cover letter that genuinely benefits me as the interviewer. Remember the principal aim of the cover letter is to make sure we don't bin your application. We'll get to know you during the interview, so this isn't the time to tell us about your passion for breeding Wyandotte chickens. Rather, it's a way to add some context to things that would normally result in circular filing. Wherever I've conducted interviews, I've insisted we read all cover letters and discussed them, separately from the CV, and after the CV. In quite a few cases, it's hurt more than it helped, but sometimes, especially for people from minority backgrounds in tech (women, persons with disabilities, African-Americans, Hispanics, etc.), a good cover letter showing ambition and hunger can make up for a lot of lacking experience or seniority.DO NOT write a cover letter if:You're applying for a specific job via an online interface, and it's not explicitly requested and there's no separate upload slot for it. That means we don't want it. Some people STILL put one in front of their CV. I don't care, but to a number of data scientists, some fairly senior ones, this is a sign of an inability to follow simple instructions, and you're already starting from a disadvantage.You have nothing of substance to say in it. If you're putting it in because you've learned that it's customary to have a cover letter, or because you see you can upload one (but it's not necessary) and you are just going to put in some two-line string of courtesies, save some electrons and skip it.You don't know how to write a good one. A cover letter can hurt you, and hurt you real bad. Communicating insights is an essential and indispensable part of being a data scientist, and if your cover letter is formally ugly, badly written or full of grammar errors, fix it or skip it. If you have a recruiter, ask them to help you with the content and formatting, and use someone reliable for fixing your grammar. There are CV consultants who also can advise on cover letters, but these are often pricey services for that first DS job.You get to submit a free-form CV, e.g. via PDF upload, and there are no other circumstances that justify it. A free-form CV means you get to talk about whatever you'd like to, in as much detail as is fit to print. So if you've written a Latent Dirichlet Allocation based text classifier in Brainf.ck, I'd expect to see that on your CV, not the cover letter. Don't repeat stuff.You intend to lie. Someone at some point spread the weird meme that you can't lose your job for being less than truthful in your cover letter, as opposed to your CV. That's nonsense. Be honest. Always. ALWAYS.You know, from your recruiter, that the place you're applying to doesn't like them, or doesn't read them. Your recruiter, if worth their salt, will know this. In general, startups prefer impressive CVs and no cover letters if they can at all be avoided.You lack an essential skill. Emphasis on essential. These days, most job descriptions are a little over the top, sometimes asking for 5 years' experience in technologies that have been around for no more than three. So if the job description asks you for five years' experience but you've spent two years leading development on a successful, major project, the cover letter is a good place to explain this. But if we're looking for a PL/SQL developer and you can't tell your `SELECT` from your `UPDATE`, don't even try. Rarely, if you lack one of several required technologies, and it's a relatively small chunk, it might be useful to say 'I don't have a lot of experience with KNIME, but I have been taking online classes on it, worked through tutorials and I expect to be up to speed in a few weeks, plus, I've worked a lot with Orange, which is similar'. But when you offer alternate skills, make sure they're relevant. When looking for a SQL developer, not knowing PL/SQL but being good with embedded C is not really going to work – sorry.You want to spend it kvetching. A year ago, I interviewed a young man for a data science role. His CV was ok – actually, well enough to hire. But his (optional!) cover letter was a long list of grievances about his current employer. Even if true, this is not the time or the place. The same goes for cover letters that tell a long sob story about being hard done by life. I don't mind mentioning adversity and how you overcame it and grew from the experience, but if the whole thing is a ten-page history of every misdeed of this universe against you, I will have some serious doubts. People who make it big in data science are resilient, because so much of our job requires us to be resilient. Models break, data quality is often bad, and so on.You are banking on pity points. No good company hires out of pity. When describing less than optimal circumstances, be objective and neutral. Chances are, somebody on the interview committee did have it worse than you.You are going to make wild promises. Our job is to assess your potential. We do an ok job of it, and the HR professionals who back us up are consummate professionals at it. So when I see promises in cover letters that tell me you're going to revolutionise data science, double our revenue, bring in six hundred clients and create a new deep learning framework in the process, I get red flags.You intend to write more than a page. Just don't. It's a cover page. Together with address bars etc., it should not be longer than a page. And please, please make sure it has a signature, and you get the addressing right. If you begin with `Dear Sir/Madam`, then you conclude with `Yours truly`, otherwise it's `Yours sincerely`. A good cover letter is addressed at a specific person, usually the HR contact person you've been in touch with.DO write a cover letter if:This is your first data science job, and you don't have a relevant degree. This is a great time for us to hear a little about why you shifted to data science, and how you accomplished it. Don't turn it into a sob story, but I'll always be very sympathetic towards a candidate who tells an uplifting story about overcoming adversity to get where they are.You have a signNow employment gap. It may be enough to just say 'I spent 2012–2013 on maternity leave with my first child' or 'Between 2015 and 2017, I had to take care of my terminally ill grandfather, but took the opportunity to return to full-time employment after his passing." There, now we know what was up. It's a little more complicated if you have been away for health reasons. As someone who was in this situation, I usually used a turn of phrase that worked quite well: "Between x and y, a rare disease forced me to abandon full-time employment and focus on my health. Besides overcoming my illness, I have during this time also taught myself Python." This is great because it points out that you're all better now, and you used your time wisely. For advice on dealing with such a gap in employment, please talk to your recruiter.You have a serious issue, such as a felony conviction. We will find out, so this is your chance to mitigate. A less serious version of this is if you dropped out of university/college. Explaining why is going to make sure we won't assume. Use this chance to give us your position. To a much lesser extent, this goes for bad grades.You have a lot of short stints. Recruiting is expensive. An interview with a senior and a mid-level to junior member of the average data science outfit, including prep, costs about $5,000 in lost productivity. We are not going to spend this on someone who is going to leave after three months. If you developed so fast that you went up the ladder each time, we may consider you, but if you have a good reason (and 'I still haven't found what I am looking for' might be tolerable song lyrics, but an insufficient reason to hop jobs), we'll understand. Tough economy, willing to learn new technologies, contract jobs, niche speciality, etc. – these will all work fine.You have a unique or interesting motivation for going into the field. "It's interesting" and "curiosity" are good but not unique. When I ran interviews for my law school alma mater, I heard a young man from a Caribbean family recount how his older brother was falsely convicted of a burglary he did not commit in face of overwhelming exculpatory evidence, and how this made him want to become a lawyer to assist others in his situation. That's the kind of story I like to see. But keep it to no more than a paragraph.You have some super cool achievements that you couldn't squish into your CV, such as being a Python core contributor or, to reuse an example from above, writing a deep learning engine in Brainf.ck.You are a signNow open source contributor with some really high quality work, but there's no place to link to your Github profile. Just slip it in somewhere that you hope that in the meantime we'll peruse your Github account.You're doing some signNow outsignNow in your free time, such as teaching disadvantaged urban youngsters to code. Again, don't go overboard with it, but this is your chance to weave it into your life story.You need to send your application by post. In this case, it's customary.The application expressly requires one.I hope these principles have helped you decide whether to use a cover letter or not. In general, I have maybe seen cover letters make a difference twice out of hundreds of interviews, but in some cases, they can explain some situations that would at the very worst get your application binned before an in-person interview. As always, a good, strong CV and a strong professional record, including a website where you write about data science, is more helpful. So is a 'show and tell' – I always bring some code to interviews, or a little app I've developed, or something similar to show off. It's a fun icebreaker and makes the whole thing more memorable. These are all great ways to show your individuality at an interview, but before that, if your CV doesn't allow you to do so, and you need to clarify something, the cover letter may be your best chance.
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What are good marketing strategies for a small business?
I’ve utilized 11 different marketing strategies for each of my businesses, and I know that each of them will still be relevant from 2018 and onwards. This answer is quite long, so I’ve also included a TL;DR, that way you can pick what you want to read more about.Most of these marketing strategies will create viable growth for any organization, and are worth trying for at least a month.However, before I list them, I feel the need to make one thing abundantly clear:No matter what anyone tells you, there is no one-size-fits-all marketing strategy. You will have to experiment (it’s called A/B Testing) for as long as you want to remain relevant and profitable.So the secret isn’t SEO (search engine optimization). It’s not traditional “business card” networking. It’s not even Facebook Ads. The secret is whatever works for your business, and it’s 100% unique.TL;DR:Advertising on FacebookMaking a Google My Business ListingUsing Google AdwordsPutting Greater Emphasis on Content MarketingCouponsCreating eMail Marketing FunnelsWebinarsFree Offers / ConsultationsGuest Blogging and Writing ColumnsCreating PartnershipsKeynote Speeches1. Advertising on FacebookTwo million small to medium sized businesses like yours are currently advertising on Facebook. It’s cheap and effective so it only makes sense.As far as targeting goes, Facebook Ads are ridiculously good. They allow you to target a specific audience based on location, interests, age, sex, online behavior, and many other factors that no other platform can quite get down.The best part about creating Facebook Ads is how easy it is! You simply need to have an eye catching image or video and accompanying header. If you’re not sure what constitutes “eye catching” in your niche, you can use the Facebook Ads Manager and test multiple ads for one product — eventually going with the one that generates the most amount of money for you.Doing this will not automatically guarantee returns, but thankfully, there are plenty of 3rd party tools to use, AdEspresso by Hootsuite is the first one that comes to mind!Use it to run your campaigns and speed up your journey to positive ROI.NOTE:If your business is largely visual, don’t just use Facebook. Use its sister-company, Instagram as well. Instagram Ads allows you to benefit from having the same data base and targeting options as Facebook, while simultaneously allowing you to connect with an audience that is better primed for visual sales.Is this your ideal solution? Check outFacebook Advertising Made Simple: A Step-by-Step Guide by Neil PatelHow to Run App Install Ads On Facebook by Aki Merced2. Making a Google My Business Listing (and Ranking)A Google My Business (GMB) listing is the smartest thing that you can do for your business.Think about it; Google is the biggest search engine in the world, and if anyone searches for a particular product/service, you’ve pretty much got first dibs!Most search results on Google first include a paid ad, and if someone is looking for a service, the next results are typically GMB listings. Ranking your business in the top 3 search results will bring in ROI like you’ve never seen before.What exactly is Google My Business?If it’s your first time hearing about GMB, it can probably sound a little intimidating. GMB simply combines variously Google platforms and puts them in one place, i.e your business’ Google+profile, your Google Reviews, Google Maps, and gives you access to data like Google Analytics and Google Insights.Since typing this answer, Google is probably working on plenty more offerings…One thing is for sure, from the minute you list your business on GMB and get it ranking, you’ll immediately get the credibility and visibility (of course) that you’ve been looking for.If your small business is local, this is a must-do!If you’re ready to get started, read this:How to optimize your Google My Business listing: expert tips by Graham Charlton7 SEO Mistakes That Leak Money From Local Businesses by Jacob McMillen3. Using Google AdwordsJust like I said in the above strategy, no other platform gives you the type of exposure as Google. At least not in modern history.If online marketing is a baby, then Google Adwords is its godfather.Since Google Adwords has been around for so long, it’s really competitive and pretty expensive if I may say so myself — however, it works extremely well.Here’s the thing; while Adwords is expensive, it’s also really effective if you’ve already utilized on-page SEO, so start there first. SEO makes Adwords a whole lot cheaper!How does SEO make Google Adwords cheaper?For every single ad on the search engine, Google gives them a quality score based on its CTR (click-through-rate), the landing page that the ad sends traffic to, and ad relevance. The quality score also factors in the bid rate that you will need in order for your ad to be displayed. The higher the quality score, the lower the bid cost.Adwords aren’t a zero-sum game, though. You can pair your Google Adwords strategy with another strategy on this list and create a killer campaign!If that’s exciting for you, check these links out for further reading:The Complete Google AdWords Tutorial by Jerry BanfieldThe Iceberg Effect: How Your AdWords Strategy Is Slowly Drowning by Johnathan Dane4. Putting Greater Emphasis on Content Marketing18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.What exactly is Content Marketing?It’s actually a process of creating and then distributing content that is high value, relevant and consistent with your brand in order to attract a clearly defined audience. You can think of answering Quora questions as a form of content marketing. Sort of.The whole point of content marketing is to focus on long-term results, instead of short-term ROI. While the initial content marketing payoff is very low compared to using Facebook Ads, for instance, in the long-term you create a reputation for your business and that in turn generates sustainable growth in visitors, leads and customers.It’s not easy, though. You still have have have the right mix of:High-quality contentPick relevant topicsOptimize your content with SEOBe consistentMind you, a lot of people automatically think of BLOGS when thinking about content, however, this is 2017 — content ranges from videos, podcasts, online courses, slides and many other ways that people prefer to consume information.To know which content works with your business, you’ll have to do some A/B Testing. There will be a format that eventually sticks.You can read some more here:Getting Started With Content Marketing by Content Marketing InstituteWhy You Need a Growth Model For Your Blog (And How to Create One) by Devesh Khanal5. CouponsBear with me here, I know this one is a bit of an unconventional suggestion, but if you sell a product or offer a service, you can use sites like Groupon as means of promotion for your business.Before anyone checks out of an online store these days, they always search for coupons, and when they’re scrolling through, they’re bound to see your offer as well.Your products will receive mass exposure, and you’ll also get targeted local advertising, increased brand awareness and a slew of new converts — even if they’re only there for the coupon, they’re still spending money.WARNING:If your deal goes viral and becomes extremely popular, you might find yourself a little overwhelmed and unable to handle the new customers, so just make sure that you the math properly.Remember, you want to attract customers with a coupon, but the proposition on your site should keep them there.Sound confusing? Here’s some additional readingDoing The Math On A Groupon Deal by Jay GoltzThe Real Cost of Groupon and What it Means to Your Marketing Planning by Mana Ionescu6. Creating eMail Marketing FunnelsIn 2018 why will this still be relevant? Good question. Simply because of this one reason: Many of the people that visit your site are not going to immediately be convinced by your value proposition. They will need some finessing.Getting their contact information allows you to send them additional marketing materials until they’re completely convinced that spending their hard earned money on your business is worth their time. And also, email is still the most high converting marketing channel — ever!How do you take advantage of this?Simple. You start with something called a “lead magnet”. It would be an offering that compels your website’s visitors to give you their email address — in exchange for something that they would view as valuable, i.e a free service trial, a free digital download, early access to a webinar, a coupon, anything.The point is to get someone to subscribe to your email list and once they do that, you will be able to display your credibility by giving them valuable content.Other benefits of email marketing include:Low costGlobal signNowEasy to automateEasy to segmentImmediate communicationEasy to setup and runEasy to track and optimizeTo be quite honest, if you are a complete newbie to marketing, you’ll notice that a lot of marketing channels are super hard to start. Email marketing is one of the strategies that are relatively simple to start.Read these two pieces to learn some more:21 Powerful Ways to Quickly Grow Your Email List by Jacob McMillenHow to Build Your Email List: The (Better Than) Ultimate Guide by Aaron Orendorff7. WebinarsIf you’re serious about your business, then you’ve probably woken up or stayed up till 2 AM at some point — to catch a webinar. If not, then you’ve got a long way to go (just kidding)!What exactly is a webinar?It’s a seminar that takes place on the web — hence the name, “webinar”. And it can honestly range from being a presentation, to a demonstration to a discussion. It doesn’t always have to be one thing.A webinar actually goes hand in hand with email marketing, because if you pick your topic correctly, you can drive a slew of subscribers into your email list and build some credibility for your business.The great thing about webinars is that they can be pre-recorded and made into standalone products (or even a series of products), which makes them a great platform for training — live and recorded.Before you maybe conflate the two, it bears mentioning that webinars and video tutorials are two completely different things. A webinar tends to have a start time and has live Q&As between yourself and your audience, so it’s far more interactive than a typical video or livestream.You will need webinar software to run a webinar that utilizes the following functions:2-Way Audio – the presenter speaks while the viewers are muted, but the presenter can “turn on” individual viewers so everyone can hear their questionScreenshare – the presenter can share their screen or switch to video for whiteboard teaching or live demonstrationPolls – the presenter can invite viewers to take a poll or provide feedback in other waysCaveat: Webinars do not work for all niches. You’ll really need to think carefully about whether your customers will benefit from a webinar and if not, there are plenty of other strategies that you can always go with.Do webinars fit with your niche? Great!Here’s some additional reading:Webinar Marketing: 15 Steps to Revenue Generating Webinars by Georgiana LaudiHow to grow your business with webinar marketing by Ross Beard8. Free Offers / ConsultationsPut yourself in your customers’ shoes for a second; I’m sure that when it comes to any kind of professional services, you want to have access to expertise, right?That’s why it’s important to position yourself as an expert or an authority figure in whatever your small business’ niche is. By promoting a free consultation, you can generate new leads.Here’s the thing, you shouldn’t even worry yourself about whether you’re disclosing too much free information in the consultation, because if your customers feel that your service is worth the money — they’ll stick around.Okay, it’s true that there are going to be a lot of freeloaders looking for something that they can quickly grab, exploit and go, but to be honest, those customers were never going to buy. Why stress yourself over them?If you can provide a high-quality consultation for free in 30 minutes, a real customer will think, “imagine what they can do in an hour…” and sign up.Advertising a free consultation can be done both online and via pamphlets, newspapers, signs or through word-of-mouth, and hey who’s to say that you can’t put a free consultation front and center on your website or on your social media?Which businesses does this strategy work for? ALL of them. Seriously.Here are some reading essentials:Should You Offer Free Consultations? by Courtney Johnston6 Ways To Make Free Consults Work For You by Laura Simms9. Guest Blogging and Writing ColumnsAny fairly decent writer can share their opinion through weekly or monthly write-ups and watch as this endeavor does wonders for their brand.While you won’t get paid for your efforts, what you will receive however is an opportunity to make consistent contact with an audience and potentially build a relationship with its readers. Then, that audience will immediately think of you when they encounter a certain situation, or other experts in your field.Start out with local newspapers and non-profit magazines, because they’re typically always looking for high-quality contributors who won’t seek a fee, then move on to the more exclusive publications like Forbes, Inc, Fast Company etc once you’ve got your skin in the game.Again, you’re not going to make any money from guest blogging or writing columns, but you will make bank in other ways (i.e. speaking engagements) by being able to say that “you’ve been published in such and such”.The aim of successful guest blogging is to make your brand/business/name valuable to your target audience in a not-so subtle way. Guest blogging and writing columns is an opportunity for you to build trust with your customers, even though someone else already did the hard work of building this audience.How do you get started?Write how-to guidesComment on current eventsPublish interviews with other interesting peopleCreate list-articles (listicles)Report on trends or eventsHere are some additional ideas to get the cogs turning in your brainHow to Secure Guest Posts on Big Publications (WSJ, Forbes & HuffPo) by Sujan PatelHow I Wrote for Fast Company, Copyblogger,& Entrepreneur by Aaron Orendorff10. Partner With Other BusinessesTeamwork is always more effective than singular effort, and combining resources with another business can help you do things you could never accomplish on your own.It’s typically best to target companies in your local area, even if your clientele isn’t local. Your goal is to work out a complementary arrangement that provides mutual benefit for both businesses.Some joint venture examples include:A PPC agency could partner with a CRO agency to refer clients to each other.A coffee shop could offer free coffee vouchers to a plumbing company’s customers.A marketing company could partner with an accounting firm to recommend each other’s services during new client onboarding.A beauty therapist could offer free manicures for a hair stylist’s clients.There is really no limit to what’s possible. Simply identify crossover in your audience and a non-competitor’s audience and then find a way to tap into that crossover in a mutually beneficial way.Sound interesting? Good! Check these additional links outWhy Small Businesses Should Partner Up With Other Brands by Web Smith5 Tips To Partnering Alongside A Business For The First Time by Deborah Sweeney11. Speak At EventsIn terms of branding and establishing yourself as an authority, few things are more impactful than being a speaker at popular events in your niche.While invitations to speak at larger events are often extended as a result of accomplishments or visible influence, you can also work your way into these opportunities by becoming a talented speaker and delivering great talks at smaller events.Or you can simply use it as another marketing channel, by speaking at some of these types of events:Local clubs – think Rotary, Lion’s, Chamber of Commerce.Business networking groups.Specific interest clubs (photography, hiking, sewing, etc.)Browse local events on Eventbrite and We are what we do | Meetup.Schools.Churches.Check events in your local newspaper and magazines.Big companies and their employees.Be prepared, and treat every event like a big deal.And finally, the last couple of additional reading linksHow To Start Speaking At Events by Chris BroganWhy I Get Invited to Speak at Events (And How You Can Too) by Rohit BhargavaAt the end of the day, what’s good for the goose isn’t always good for the gander — you’ll need to do a proper business audit (based on your customer demographics) to determine whether any of these suggestions will be a fit for your business, but my guess is yes.Your answers from your evaluation should lead you to at least 4 of the strategies mentioned in this answer.Good luck!
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