Help Me With Integrate eSign in Zapier

Yes, using Zapier with airSlate SignNow is safe. Zapier implements robust security measures, including data encryption and compliance with industry standards, ensuring that your documents and data remain protected throughout the automation process.

Zapier provides a variety of features that enhance the capabilities of airSlate SignNow. You can automate tasks such as sending documents, tracking signatures, and updating records without compromising on safety, answering the question, 'is Zapier safe' as it allows you to maintain control over your workflows.

While airSlate SignNow itself is cost-effective, using Zapier may incur additional fees depending on the plan you choose. Always check the pricing details of Zapier to understand the total costs involved and ensure that it aligns with your budget while being safe for your business integration needs.

Integrating Zapier with airSlate SignNow streamlines your document workflows, saving you time and increasing efficiency. It's safe and effective, allowing you to automate repetitive tasks while focusing your efforts on more critical business functions.

Connecting Zapier to airSlate SignNow is straightforward. You need to create an account on Zapier, select airSlate SignNow as your app, and follow the setup instructions. This process is designed with security in mind, ensuring that your information stays safe.

Yes, you can fully customize your Zapier workflows when you integrate with airSlate SignNow. This flexibility allows you to tailor the automation processes exactly to your needs, ensuring that you can operate safely and effectively within your business requirements.

No, using Zapier should not adversely affect the performance of airSlate SignNow. Both platforms are designed to work seamlessly together, and utilizing Zapier can enhance your overall experience as long as you're mindful of data management and the safety of your integrations.

LiveChat! Period.We’ve been developing LiveChat for over a decade now and tailored it to work perfectly as a premium tool for e-commerce. It’s a proven tool, not only enhancing customer support but also increasing sales.Here are some functionalities we equipped it with, you will definitely find helpful to carry a successful business online:1. Tracking and identifying customers.LiveChat gives you a unique opportunity to track visitors’ activity on your website, as well as referring page they found you through. It’s also a powerful lead generator!Additionally, you can use various 3rd party integrations to pull detailed contact information from your own databases and display it in LiveChat2. Goals settlementWith the possibility to track all the chats your agents carry, you can set up specific beneficial conditions you want to signNow (sign ups, sales, etc.) and attach them to chats. This way you’ll get to calculate ROI of your activity with ease.3. Targeting and engaging visitorsAs our customers’ case studies shows, consumers who chat are even 10 times more likely to make a purchase (!). That is why we equipped LiveChat with chat invitations you can customize according to your needs.How does it work? Basically, customizable chat window (with chat invitation you set) will appear on visitors’ devices display once their activity on your website meets conditions you have established.Implementation of customizable greetings seems crucial. Properly conducted, it can unlock LiveChat e-commerce potential.4. Reports & analyticsReports can give you detailed insight into your support/sales agents activity, including such info as:· Greetings conversion· Chat satisfaction· Chat duration· Response time· Staffing prediction· Availability· Agents activity· Goals signNowing· Pre and post-chat surveysAs you can see, not only can they deliver sales-related data, but also can be a valuable source of information about the efficiency of your agents and a basis for their evaluation.5. IntegrationsCombining unique functionalities of LiveChat with various 3rd party CRMs or E-commerce platforms can provide even more cohesive tool for your online business to flourish. Knowing that, we devoted considerable resources to develop easy-to-implement integrations that will make your e-commerce enterprise even more successful.Regardless of whether you use Zapier or Salesforce, Shopify or Xcart, Magneto or WIX – you are just few clicks away from attaching LiveChat to any of them.You can give LiveChat a try, by submitting for a free 30-day trial.You’ll love it! ;)

Whether you're a new business or have been in operation for many decades, getting more e-commerce earnings will benefit your company.Unfortunately, companies undergo plateaus and declines.These things happen, but do not get discouraged.If you are having trouble coming up with new tactics to get more customers and increase revenue, I will provide you with some pointers.Your previous methods could have worked at a stage, but the exact same old strategies could grow stale.It is essential your company is continually keeping up with new trends.Consumer customs have changed, particularly in the e-commerce market.As a marketing specialist, I have examined these trends and come up with a list of tips which will actually do the job.Here are the best 11 ways to generate more sales on your e-commerce website1. Target your Present clients:When companies have difficulty growing, they instantly think it's because they do not have enough clients.That is a frequent misconception, and thus don't leap to conclusions.Rather than focusing all of your effort on client acquisition, you need to enhance your customer retention plan.Add more items to their shopping cartsCreate more revenue Every Time they visit your Website2. Display icons which show your Website is trustworthy:Nobody will want to shop in your own e-commerce website if it seems sketchy or untrustworthy.Among the primary things you have to do is make sure your site is secure.3. Use video presentations:Consumers love vidoes.In fact, over half of the advertising experts throughout the globe say that video has the best return on investment compared to other advertising tactics.Websites which have videos can get the normal user to spend 88 percent more time on their webpages.Additionally, videos do as well as advertisements. That is how the e-commerce brand Robo generated $4.7 million in earnings running video advertisements.This makes an increase in participation as well as interest in whatever you're trying to sell.Videos resonate more with people, so it's very likely that they'll remember what they watched instead of simply reading about it.4. Use photos when you include customer testimonials:User testimonials and reviews are a terrific way to demonstrate proof of concept.However, a message from a nameless and faceless person isn't really that convincing.Require your reviews one step farther.Add a photo and include the individual's full name and name (if applicable to a product).5. Recognize your clients want to shop out of their cellular devicesJust because you have an e-commerce site doesn't mean you can assume your clients are shopping only from their computers.The reality is that people use mobile phones and tablet computers to shop online.Research shows 40% of mobile users have bought something online from their apparatus.Additionally, 63% of millennials shop in their phones.These numbers can't be discounted.Make sure your site is optimized for mobile devices.If your website isn't mobile friendly, it will turn potential sales off.For those without an optimized mobile site, it could be one of the reasons you are seeing a decline in sales.Make it a top priority on your to-do list.Something else you may consider is building a mobile app.All these reasons make things simpler for the customer.Enhancing the customer experience will help you get more sales and increase your revenue.Find a way to focus on what clients want.If your website, mobile site, and cellular application can provide these advantages, you won't have a problem getting more earnings.6-  Provide more discounts:It might sound easy, although not enough businesses are offering discounts to their clients.If you are concerned about your profit margins, then simply use a promotion strategy that is as old as time.Jack up the bottom cost of every solution and then place it available.It is simple.7. Showcase your top selling items:Give your customers some leadership.Show them what folks are buying the most.I like it when websites incorporate a"best seller" class on the homepage.Perhaps not everyone browsing your website will know exactly what they're searching for.If your company sells a wide assortment of different goods, it may be overwhelming, especially to get a new customer.Whenever someone stumbles upon your website, they can get drawn to products that are popular.8- Ramp up promotions to the holidays:Specific events are a time when folks are seeking to store and spend more cash than on a normal day of this year.That's why I always tell e-commerce sites to actively promote holiday sales.You've got a little window of opportunity to get huge sales during these occasions.9. FOMO (fear of missing out)You've got to make a feeling of urgency when you're selling products on your e-commerce site.Tell your customers you've got a small number of things remaining even though that's not the case.Airlines do so all the time.Four from the 6 prices on this page show a limited quantity remaining.The lowest ticket price is for $303.20, however, there is just one ticket left at this price.This strategy can find a price sensitive customer (most people) to create an impulse buying decision.It produces a fear that if they do not buy it today, they'll end up spending more money afterwards.Another way to do this is by conducting flash sales.10. Accept different payment choices:You need to give people different options to pay for the merchandise and services on your site.If you merely accept Visa and MasterCard, you're alienating lots of possible customers.Make sure you have the capability to accept debit cards in addition to credit cards.Best Buy takes 6 distinct types of credit cards on their website.They also give clients the option of paying through PayPal.The very last thing you want is a customer who wants to make a buy but can't complete it as you do not take their primary payment method.Proceed to adapt to the new tendencies too.Alternative payment options such as Apple Pay are increasing in popularity too.In case you've got a cell application, customers can easily pay for items through Apple Pay with just a couple clicks.Making the checkout procedure as simple as possible will help you get more e-commerce earnings.11. Focus on your value proposition:What does the customer see when they access your website?Is it your contact number?Your company's mission statement?Those aren't powerful.Instead, place more emphasis on value.Tell your clients what separates your merchandise from similar items on the market.Conclusion:If sales have started to slow down or becoming stagnant, it's time to think of some creative and new ways to advertise products and services on your e-commerce site.As opposed to attempting to find new clients, focus your advertising efforts in your existing customer base.Make sure your website is protected so clients feel comfortable entering their personal information in addition to their credit card numbers.If you're currently using customer testimonials, that is fantastic.But if you would like to improve those reviews, add a photograph to them also.Offering lots of promotions and advertisements during special days of the year, like the holidays, can assist you to improve sales.Create a sense of urgency to lure customers to make an impulse buy.Do not forget about cellular users. At the minimum, your website has to be optimized for mobile devices.If you would like to go the extra mile, think about developing a mobile program.Promote your top selling items.Produce a unique and actionable value proposition.These tips will help you boost sales on your site.

It all depends on your current needs and situation.So instead of recommending a single CRM software, I'd rather share my 4-point criteria in choosing the CRM that suits well with your needs:Ease-of-useEven with excellent features, a CRM will be useless if it is complicated and hard to use. Believe me, your employees won't use it. Look for the one that is easy to use and the one that you can roll out quicker.Remote accessAs a new startup, there will be situations that you must go off-site or mobile. That's the reason why it is important that you pick the CRM that can be accessed remotely. This also ensures that your data is updated all the time.Software integrationMost likely, you are already using another software or a different set of tools. In choosing a CRM, take this into consideration. You want a CRM that can integrate seamlessly with your existing technology.Multichannel customer supportWhen your CRM encounter issues, you can't only rely on your IT team. It is important that you choose a CRM provider that offers multichannel customer support. Today, phone, email, and live chat as customer service channels is a must.To ensure the success of your CRM implementation as a new startup, you would want to promote the use of your CRM every day. You would also want to make it easier for your employees by automating some CRM tasks. And one way to do this is by using a CTI like Tenfold.Tenfold is an intelligent assistant tool that integrates CRMs with phone systems. Tenfold's features are perfect for CRM implementation.Features like automatic call logging that eliminates useless clicks, click-to-dial that converts all phone numbers into clickable hyperlinks, a floating UI (screen pop) that automatically associates a CRM record with a call, and a call analytics dashboard that provides real-time and historical data.With a software like Tenfold, your employees will not only learn to use the CRM quicker, they will also be more efficient and effective in their daily tasks.

These tools help entrepreneurs/startups to grow and be more productive :Content Tools#1. Portent: Enter a subject and Portent will generate ideas for social content. Use the idea generator to write blog posts, create memes or develop videos.#2. Hubspot Blog Topic Generator: Fill in three fields with topics you’d like to write about and this blog topic generator will provide a week’s worth of blog titles within seconds.#3. National Day Calendar: Never miss another National Day celebration. Visit the website to check the calendar for upcoming National Day celebrations or sign up for newsletter to receive National Day notices via email.#4. PostCreator: Upload an image, insert a message, then add your logo. PostCreator will generate a branded image you can use on your social networks. There’s a free basic plan available.Headline Analyzers#5. Headline Analyzer: This free tools allows you to analyze how effective your ad will be at signNowing customers in an emotional way. The analyzer will determine which of the following emotions will be impacted the most: intellectual, empathetic or spiritual.#6. Optimizely: This company provides A/B testing for headlines across the web on any device. Users can even test whether different variations of images and headlines generate the best results. There’s a free and pro plan available.#7. Coschedule: This tool analyzes blog post headlines and gives a quality score than determines the headlines ability to result in social shares. The tool will also provide a quality score that ranks your headline’s ability to increase traffic and add value to your SEO.Image Editors#8. Canva: Use pre-sized templates to create professional looking social media images. This tool has simple drag and drop features. Choose from hundreds of free stock images and cool fonts.#9. PicMonkey: Edit pictures and designs. Add text to images. Resize an image that’s too large. This tool is fairly easy to use. PicM­­onkey offers enough free features to make it worth checking out.#10. Recite: A very simple tool used to create quote images in a matter of minutes. Type a quote then choose from the various quote images that are generated.#11. imgflip Meme Generator: Choose from thousands of prepopulated images. Type your caption. Resize the text if you need to and click generate. It’s that simple.Video Editors#12. Avidemux: This free video editor is designed for simple tasks like cutting, filtering and encoding. Avidemux offers an automation feature.#13. Windows Movie Maker: A free video editor included as part of the Windows Essential package. This software is included with every version of Windows. It’s very easy to learn to use and it has many great features that get the job done.#14. Lightworks: This video editing tool has so many editing features that it’s been used to help produce Hollywood movies. Lightworks Free offers full editing power and export to their preferred upload partner Vimeo at 1080p resolution. The free version has a seven-day renewable license that all users can activate immediately after installation#15. WeVideo: This video editor provides 5G of cloud storage. Users can publish their video directly to YouTube. WeVideo connects to different social networks so the user can grab video clips. Mobile video editing is also available.Ad Generators#16. Ad Parlor: Generate ad mockups so you can see what your ads will look like before you create your campaigns on Facebook or Twitter. Users don’t have to login to use the tool and Ad Parlor allows users to verify specs for all of the ad spaces available on Facebook and Twitter.#17. Banner Ads Creator: This simple tool makes creating ads for YouTube, Facebook and Twitter fast and easy. Users click through each step, choosing the options they want to include. Ads can be created in a matter of minutes.Tracking and Analyzing#18. Hubspot Marketing Grader: Receive a full report on how your marketing efforts are going. Just add your website address to the form and a report is generated in seconds. This tools gives you a score for social media blogging, SEO, lead generation, mobile.#19. Quick Sprout: This social media tool analyzes your Google Analytics data. The tool analyzes your data and provides a report that will help you improve your content.#20. AdEspresso's Campaign Rater: This tool helps optimize your Facebook ads. Get a better understanding of your key metrics. Compare your ad’s performance with your industry.#21. Uprank: This advanced research tool analyzes your social media, in addition to your website’s architecture, SEO, user experience, and mobile responsiveness. Uprank generates a digital marketing strategy that includes a list of comprehensive tasks.Social Media Management#22. Latergram: Use this tool to manage your Instagram marketing. Schedule and manage your Instagram posts. Upload posts from your desktop, tablet, iPad or Android.#23. SocialRank: This handy tools lets users identify, organize, and manage your followers on Twitter and Instagram by sorting and filtering. Find out which of your followers are the most engaged.#24. Spruce: Make Twitter ready images in seconds. Type your message. Find the perfect photo. Get a beautiful custom image, perfectly sized for Twitter. Choose from millions of free images.#25. Riffle: This tool help you find and connect with Twitter social influencers quickly and easily. Use the tool to get Twitter engagement, interest and activity analytics in real time. This type of data allows you to engage with influencers while they’re active on Twitter.#26. Hootsuite: This is one of the top social media management tools available. Hootsuite lets you manage all of your social networks from one platform. Use Hootsuite to schedule updates, engage your audience, and grow your brand. There’s also an analytics feature available.For hiring remotely#27.PlugTalent : Its true innovation for your team expansion. You hire a full-time dedicated resource for your organisation, who works for you, always connected but sits remotely. The best part its 5x cheaper than full time in-house resource cost.Thanks

Productivity is the name of the game for entrepreneurs. The good news is that there are thousands of amazing software applications out there, designed to make your life easier. The bad news is that you don’t have time to try thousands of software applications. Which ones are worth your time?Project management.1. Asana.You’re a busy person. At times, it all can feel overwhelming. Asana is a cloud-based project management software that helps you keep it together. (Trust me, I’ve tried them all.) Flexibility is built into Asana’s architecture. Each “task”, or “subtask”, can be associated with a larger “project” and “department.” In addition, you can even assign recurring tasks to yourself or team, which makes life so much easier. Stop trying to remember all the things you’re supposed to do and let Asana structure your life.2. Google DocsMany entrepreneurs already have a Gmail address, but not every ‘trep knows about the power of Google Docs. By utilizing Google Docs, you can instantly create shareable documents, spreadsheets and presentations that can be updated by any team member with an Internet connection. Take that “track changes”!Staffing3. oDesk & ElanceoDesk and Elance (now in the process of merging) are freelance marketplaces, which allow you to quickly identify, engage and hire freelancers from all over the globe. Need a website developer or content writer? Don’t hire an employee; instead, work with a freelancer. At last count, there were more than 1 million freelance contractors available via these marketplaces.4. Outsourcing placement services.If you do much hiring of freelancers, you’ve probably considered outsourcing the outsourcing. There are several great services that can help, each with varying business models. For example, Bolton Remote will build your team with vetted, offshore contractors. Another provider, Hubstaff, starts with your project in mind and then matches you with project specialists. Using an outsourcing placement service will save time instead of trying to do the recruiting yourself. These firms typically offer free recruiting and placement services but take a cut of the hourly rate.Sales & Marketing5. Google Webmaster Tools.Everyone knows about Google Analytics, but are you using Google Webmaster Tools? As a marketer, I view Webmaster Tools as one of the most important free tools at my disposal. You want to get found on Google, right? Why not listen to what Google is telling you via Webmaster Tools?6. Google Adwords Keyword PlannerHow are your competitors getting found online? Google Adwords Keyword Plannerhelps you answer this question. The word “Adwords” may give some ‘treps pause, as it sounds like you will have to purchase advertising. Not true. Google has made its Keyword Planner tool available to anyone with a Google account (you must first click through the Adwords entry portal). Use the Adwords Keyword Planner to see what keywords are generating the most search volume in your niche and identify opportunities to capture traffic.7. WordPress CMSSure, all of the hosting companies offer a basic CMS (content management system). But do they offer the flexibility that you need to get found online? Probably not. WordPress is an open-source CMS that you can install, customize and continuously optimize. You will likely need someone with development experience to help with set up, but once the template is installed, you’re probably smart enough to publish content without any assistance.8. Amazon’s Self-Publishing Tools (Kindle Direct Publishing, Createspace, ACX)Always wanted to be an author but not sure where to start? Have you considered self-publishing? Thanks to Amazon, you can. Kindle Direct Publishing allows you to get the word out via e-books, CreateSpace helps you develop a print edition and ACX is the audio publishing division. I’ve used all three to develop my book.9. HitTailDeciding what to blog about can become time consuming. HitTail analyzes the data in your Google Webmaster Tools account and makes recommendations for long-tail words to write about. In addition, HitTail has a network of skilled writers who can create the content for you.10. CopyscapeIf you outsource any or all of your content writing, you need to make sure your content is original. Paste content into Copyscape’s analyzer tool, and you’ll instantly know whether the content is original.11. MailChimpEffective email marketing involves more than occasionally blasting out a newsletter. To build an effective email marketing strategy, you need a tool packed with functionality. MailChimp seems to be the best system out there, offering elegant, intuitive newsletter templates, advanced list segmentation features and marketing automation capabilities.12. Zoho CRMIf you’re looking for a free CRM system, Zoho is probably the one for you. Why? It comes down to the integration possibilities. For example, Zoho integrates with JotForm and Unbounce simply by adding your API key. This means that within seconds, web leads will automatically be sent to your CRM. Pretty powerful for being free.Time Management13. iPhone RemindersI formerly had an Android device (even though I have had a MacBook since 2009 - weird, I know). After switching this summer, I quickly realized the power of iPhone “Reminders.” Each time a reminder is due, your iPhone buzzes and displays a pop-up. You can snooze it or mark as completed. In addition, you can set up recurring reminders, which are perfect for remembering to mail estimated quarterly tax payments, renewing subscriptions, running payroll and other things you tend to forget.14. Google CalendarYou may already use Google Calendar, but are you using it wisely? Here’s a secret: only put stuff on your Google Calendar that will actually happen at that date and time. Use iPhone Reminders to remember things that are not time-sensitive (down to the hour or minute). Following this strategy will help you stay more sane.Everything Else15. WeTransferNeed to send gigantic files (up to 2gb) quickly? Try WeTransfer.com. You don’t even have to create an account. I use it almost every day.16. ZapierThe average entrepreneur uses dozens of cloud-based software and apps. Zapierconnects your online life and helps you build new functionality. The best part about Zapier is that you don’t have to be an API wizard to use it.With the right tools in place, you’ll find yourself more productive and efficient.Brief is a team collaboration tool enabling team members to prioritize and focus on important tasks while minimizing distractions. Brief is a productivity app that helps you focus your day to achieve more professionally and personally. Its clean, minimalist dashboard combines team chat, video, hubs, to do lists, file sharing and storage helping you action priorities that drive the most impact.Modern life is filled with battles against information overload and constant connectivity. With so much effort spent filtering, absorbing, and prioritizing competing information streams, teamwork often suffers. To be effective, team leaders need the bird’s-eye view to efficiently manage workflows involving internal and external projects across multiple communication apps (text vs audio vs video), task trackers, synced calendars, and so much more. Brief was built to simplify and streamline the tools, processes, and time spent on planning and execution.How does Brief work?Brief consolidates the most effective features you love about most highly rated messengers and task trackers.Group and private chats, file sharing of any size, desktop and browser accessibility, superior speed, and guaranteed safety.Improved task management: Turn any message into a task with one click. Don’t waste time copy-pasting. Set a task instantly and share it with your team.Helicopter view: Create “hubs” centralize, sort, and prioritize tasks depending on your needs and goals. This helps teams focus on critical tasks first and allows stakeholders to minimize time spent assessing progress.Ultimate ease: Eliminate the learning curve required by most project management tools. Brief features intuitive design that makes using it just about as simple as your basic messenger.Brief helps you to:Seamlessly manage your team progress and spend more time on higher impact tasks.Organize daily tasks to remove unnecessary complexity and ambiguity while establishing clear processes.Highlight task priority and minimize miscommunications.Enable your team’s performance with better and faster communication, clearer process, and well-defined goals.Brief’s powerful productivity app gives users simple tools that bring personal and team focus. By combining chat, task dashboards, team hubs, file sharing and storage, teams have a simple menu of productivity tools that help execute around priorities, to make every action count.Diversity, geographic distribution, time zones, cultural differences and varied reporting lines mean that teams are needing to embrace new ways of collaborating in order to drive productivity in today’s era of work. The connected, mobile and social workforce is all about real-time sharing of work, ideas and opinions. Brief’s entrepreneurial collaboration dashboard combines video, organization and communications tools into an elegant user dashboard that allows you to easily connect to anyone in the world, in real time either face-to-face or through chat/team hubs. When used effectively, Brief can eradicate the need to use email, making communication quicker and more focused. Research shows that 73 percent of all emails received by employees are no even relevant to their roles. More focused personal decision making and execution means a more focused you, and a more focused team that achieves more together.Earning and keeping our members’ trust is paramount and that is why they always deliver on their promise to keep their data secure. Brief will never sell any member’s personal information. They hold our members’ security and privacy sacred, safeguarding their information using state-of-the-art technology that has been independently rated by a leading security agency to be more secure than most US bank websites. The Brief team were the first members on the platform, it’s our own, and we take security personally.Brief is one of the best alternatives to Slack. It is super easy to use and its elegant dashboard combines several key features like chat, video, to-do lists, team hubs, and file sharing. Be it a video chat, team collaboration, task priority, or file sharing, brief knows how to get the things done efficiently. With brief, there’s no need to email or dropbox large files, you can easily transfer files, share images within the chat regardless of their size.Brief users’ files and all user communication is encrypted via TLS with Elliptic-curve cryptography. You can use Brief on Windows, Mac, Linux, iOS, and Android.Biref is definitely worth your time to check it out to get a little bit more than what Slack offers.During our team work we used BRIEF for our team collaboration and found a great service from here. Brief is a productivity app that helps you focus your day to achieve more professionally and personally. Its clean, minimalist dashboard combines team chat, video, hubs, to do lists, file sharing and storage helping you action priorities that drive the most impact.Hope you will have a great team experience from there.Good Luck.

SEO, as the name suggests, stands for Search Engine Optimization. For those who are familiar with the concept of SEO, backlinks are nothing new. However, the concept of backlinks is not familiar with those who have started working in the SEO domain or reading stuff about SEO on the internet.Before coming to the concept of Backlinks, we will start this blog by explaining the term 'SEO' and 'its importance. It would be easier for the readers to relate backlinks with the concept of SEO.What is SEO?SEO is the set of practices that blog owners follow to optimize their websites for search engine visibility and thus improve their rankings on search engines like Google, Yahoo and Bing. If you are a blogger and starting your own blog from scratch, SEO is the best practice to make your blog easily navigable, faster to load and user-friendly. The whole process of optimizing search engine visibility of your website includes specific guidelines, different stages and a diverse set of controls.Importance of SEOIf you have newly opened your blog, getting adequate traffic on your website is a strenuous job. Well, SEO can help you out in doing that.· SEO helps your website to rank in the top 5 suggestions on a Search Engine Result Page(SERPs). Visitors are more likely to click on the top 5 suggestions on any search engine and thus it helps your website to gain traffic on a periodic basis. For staying at the top of any search engine, SEO is a must.· Not only for search engines, SEO also improves the searchability and the user experience while navigating the content of your website.· SEO puts you as a frontrunner in the competition. Suppose, you and your competitor are having a blog on a similar topic, the blog that will be more SEO optimized will get higher traffic and make more money.Hence, SEO helps in the growth of your business and optimize your website to make more money online.SEO and BacklinksNow, the concept of backlinks appears in the context of SEO. Backlinks are considered one of the foundational units for good SEO. Before diving right into the importance of backlinks in SEO, we will explain what is a backlink.What are Backlinks?Backlinks or inbound links are the links that direct traffic towards your website. All the search engines provide greater importance to websites that have a fine quality of backlinks. These websites are ranked at higher positions in the search results when a search query relevant to the content of the website is applied in the search engines. Backlinks are considered to be a prime component of Google's algorithm and control the ranking of the website in the organic search results.In layman's terms, backlinks act as a tool that measures the trustworthiness, credibility, relevance, and authoritativeness of a web platform. The quality of backlinks triggers Google and other related search engine platforms to trust a website. It reinforces higher search engine rankings and better organic traffic into the website.Types of backlinks:Generally, there are two type of backlinks in SEO.:Dofollow Backlinks:When a website is linked to another website naturally without the insertion of the no-follow tag, it is considered as a dofollow backlink. Dofollow backlinks help the website to rank faster in Google since these are crawled by the Google crawlers and the Google Bots redirect the traffic to the page, the link has been assigned to. Every link given to any website is a 'do-follow' backlink.No-follow Backlinks:No-follow backlinks contain the no-follow tag and are not useful from SEO perspective. When Google bots crawl a webpage, they neglect the links without any tag and the redirection does not take place through that no-follow link. Hence they are insignNow in page ranking and SEO.Why quality of backlinks matter over quantity?But when it comes to backlinks for SEO purpose, It is important to consider the quality of the backlinks rather than focusing on the quantity of the backlinks. Sometimes, a single backlink with high quality is more effective in delivering powerful search engine results than tens and hundreds of backlinks with inferior quality.A search engine gives more importance to the content of the sites while adjudging the quality of a backlink. When inbound traffic to your site comes from an external website and that website has content relevant to your site, these inbound links are considered as appropriate ones for boosting the SEO of your website. If inbound links are detected on a website that has a content different to that of yours, those are considered irrelevant for an SEO boost. Higher the relevance of inbound links, finer is their quality.For example, if you are running a blog on fashion and received a backlink from an external website dealing with fashion accessories, then that would be more signNow for SEO rather than getting a link from a site about plumbing. As a result, the quality of the backlink solely depends on the relevance of the content in the website from which inbound links are coming.Google Penguin is highly effective in evaluating the quality of the backlinks and the methods applied by the webmasters and SEO executives of a website. Getting your website indexed on the first page of a search engine result is not an easy task. There are hundreds of deceptive techniques such as hidden links, or automatically generated pages allow the crooked webmasters to achieve the desired count of backlinks. Hence, the stringent search engine algorithms flag the malpractices of creating backlinks in an unethical way. In case you are earning backlinks from websites that are not relevant to your niche, Google identifies malicious activities and may even assume that you have bought the backlinks. In such cases, your site will not be getting the desired SEO boost and may even experience penalty from Google or permanent suspension in some cases.Importance of BacklinksSince you have already understood what are backlinks and how their quality is essential for SEO purpose, now the time has come to deep dive into explaining the importance of backlinks in SEO.· Backlinks have become an important part of SEO because when you build valuable backlinks, the ability of your website being indexed by the search spiders increases. Experts believe that a website with a higher number of backlinks gets discovered faster by the search engine bots. Hence, your pages get indexed at a faster rate in Google in comparison to others.· Search engines especially Google use search spiders to measure the relevancy of a website by keeping a count on the number of backlinks the website has created. Google considers the qualitative aspects of such websites since it believes that the web page which is linked with so many external pages must have the quality. So, once you start building quality backlinks, more organic traffic can be driven to your website.· Another major advantage of backlinks in SEO is the establishment of relevance and importance of your website. Search engines such as Google prioritize endorsement of your content by other websites. When other trust websites post links of your website on their content, a trust-building takes place. Google considers websites like yours more authoritative and credible than the others in the same category. Hence your website will be considered more relevant than other websites in the search query.By inserting quality backlinks in your content, you are trying to bring the visitors to your website. If you have newly started your website, you can't expect the visitors to come in all of a sudden. You need to point them in the right direction. Hence, backlink is the ideal tool to achieve such goals.Why you should not put irrelevant backlinks in your content?Previously webmasters used the concept of reciprocal links exchanges. When one webmaster puts a link on their site to point to the website of another webmaster, then the exchange of links used to take place. Some of the backlinks used to be completely irrelevant to the content of the website. In such cases, the search engines like Google used to disregard them and drop them off the indexing map.If you are running multiple sites on your own, be careful while interlinking them from the same IP. Exploiting the advantages of backlinks by stuffing your content with too many irrelevant backlinks will cause damage to your website. Google keeps an eye on the popularity of sites being linked to and whether the site you are linking to from your own website is trustworthy or not. In order to refrain from getting into trouble, try to link your site to the pages of a relevant site. Always avoid websites that follow blackhat SEO techniques since it is highly hazardous for your search engine visibility. Google with its leading-edge tools can detect it easily and may impose a permanent ban on your website. So, it is better to have some traffic rather than having no traffic at all.Every search engine platform like Google gives link-building opportunity to every website that has been newly indexed in the search engine. Natural links are built slowly with time and manipulating backlinks on a web page is an unethical way of boosting your search rankings. Hence, it is always recommended to use backlinks judiciously in your content.