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The 100 Rules for Being a First-Time EntrepreneurIf you Google “entrepreneur” you get a lot of mindless cliches like “Think Big!” For me, being an “entrepreneur” doesn’t mean starting the next “Faceook”. Or even starting any business at all.It means finding the challenges you have in your life, and determining creative ways to overcome those challenges. However, in this post I focus mostly on the issues that come up when you first start your company. These rules also apply if you are taking an entrepreneurial stance within a much larger company (which all employees should do).Just as good to be an “entreployee” as an “entrepreneur”. Either one will help you survive this world of increased economic uncertainty.For me, I’ve started several businesses.Maybe 17 have failed out of 20. I fail quickly. I fail frequently. Entrepreneurship is a sentence of failures punctuated by brief success.I’m invested in about 28 private companies. I’ve advised probably another 50 private companies. I’m on the board of several private companies and one public company. The companies ranging from $0 in revenues to a billion in revenues.Along the way I’ve compiled a list of rules that have helped me deal with every aspect of being an entrepreneur in business and some in life.Here’s the real rules:A)        It’s not fun. I’m not going to explain why it’s not fun. These are rules. Not theories. I don’t need to prove them.But there’s a strong chance you can hate yourself throughout the process of being an entrepreneur. Keep sharp objects and pills away during your worst moments. And you will have them. If you are an entrepreneur and agree with me, please note this in the comments below.B)        Try not to hire people. You’ll have to hire people to expand your business. But it’s a good discipline to really question if you need each and every hire.C)       Get a customer. This seems obvious. But it’s not. Get a customer before you start your business, if you can.So many people say to me, “I have an idea. Can you introduce me to VCs?”There is a HUGE gap between “idea” and “professional venture capital”.In the middle of that gap is “customer”.D)        If you are offering a service, call it a product.Oracle did it. They claimed they had a database. But if you “bought” their database they would send in a team of consultants to help you “install” the database to fit your needs.In other words, for the first several years of their existence, they claimed to have a product but they really were a consulting company. Don’t forget this story. Products are valued higher than services.And almost EVERY major software product company was a service company in the beginning. Don’t forget that.E)       It’s OK to fail. Start over. Hopefully before you run out of money. Hopefully before you take in investor money. Or, don’t worry about it. Come up with new ideas. Start over.F)         Be profitable. Try to be profitable immediately. This seems obvious but it isn’t. Try not to raise money. That money is expensive.G)        When raising money: if it’s not easy then your idea is probably incapable of raising money. If its easy, then take as much as possible. If its TOO easy, then sell your company (unless you are Twitter, etc).(if its too easy, sell your company)H)        The same goes for selling your company. If it’s not easy, then you need to build more. Then sell. To sell your company, start getting in front of your acquirers a year in advance. Send them monthly updates describing your progress. Then, when they need a company like yours, your company is the first one that comes to mind.Don’t be like that guy in the TV show “Silicon Valley”. If someone offers you ten million for a company that has no revenues, then sell it. Not everything is going to be a Facebook. And even the Google guys tried to sell their company for ONE MILLION DOLLARS to Yahoo before they were revenue positive.SELL THE COMPANY.I)          Competition is good. It turns you into a killer. It helps you judge progress. It shows that other people value the space you are in. Your competitors are also your potential acquirors.J)         Don’t use a PR firm. Except maybe as a secretary. You are the PR for your company. You are your company’s brand. You personally.I’ve never had a good PR company. I’ve had good PR secretaries. But they are cheaper. One time I hired a PR company and they accidentally sent me the contract for Terry Bradshaw. He was paying $10,000 a month. How did they do for him?K)        Communicate with everyone. Employees. Customers. Investors. All the time. Every day.Employees want to know what to do. And they want to know you are thinking of their overall career.Customers want to know how to keep their bosses calm.Investors want to be your friend and want to know they can count on you when time’s are tough.L)         Do everything for your customers. This is very important.Get them girlfriends or boyfriends. Speak at their charities. Visit their parents for Thanksgiving. Help them find other firms to meet their needs. Even introduce them to your competitors if you think a competitor can help them or if you think you are about to be fired. Always think first, “What’s going to make my customer happy?”Note: EVEN if that means introduce them to a competitor. If you are the SOURCE, then everybody comes back to the source.M)        Your customer is not a company. There’s a human there. What will make my human customer happy? Make him laugh. You want your customer to be happy.N)        Show up. Go to breakfast/lunch/dinner with customers. Treat.O)        History. Know the history of your customers in every way. Company history, personal history, marketing history, investing history, etc.P)         Micro-manage software development. Nobody knows your product better than you do. If you aren’t a technical person, learn how to be very specific in your product specification so that your programmers can’t say: “well you didn’t say that!”Q)        Hire local. You need to be able to see and talk to your programmers. Don’t outsource to India. I love India. But I won’t hire programmers from there while I’m living in the US.R)        Sleep. Don’t buy into the 20 hours a day entrepreneur myth. You need to sleep 8 hours a day to have a focused mind.If you are working 20 hours a day, then that means you have flaws in how you are managing your time. You can argue about this but it’s true.S)         Exercise. Same as above. If you are unhealthy, your product will be unhealthy.T)         Emotionally Fit. DON’T have dating problems and software development problems at the same time. VCs will smell this all over you.U)        Pray. You need to. Be grateful where you are. And pray for success. You deserve it. Pray for the success of your customers. Heck, pray for the success of your competitors. The better they do, it means the market is getting bigger. And if one of them breaks out, they can buy you.V)       Buy your employees gifts. Massages. Tickets. Whatever. I always imagined that at the end of each day my young, lesbian employees (for some reason, most employees at my first company were lesbian) would be calling their parents and their mom and dad would ask them: “Hi honey! How was your day today?” And I wanted them to be able to say: “It was the best!” Invite customers to masseuse day. W)       Treat your employees like they are your children. They need boundaries. They need to be told “no!” sometimes. And sometimes you need to hit them in the face (ha ha, just kidding). But within boundaries, let them play.X)        Don’t be greedy pricing your product. If your product is good and you price it cheap, people will buy. Then you can price upgrades, future products, and future services more expensive. Which goes along with the next rule.Y)        Distribution is everything. Branding is everything. Get your name out there, whatever it takes. The best distribution is of course word of mouth, which is why your initial pricing doesn’t matter.Write a blog about your industry and be very honest about all the flaws (even your own) that is currently in your industry.Authenticity is the best branding.Z)         Don’t kill yourself. It’s not worth it. Your employees need you.Your children or future children need you. It seems odd to include this in a post about entrepreneurship but we’re also taking about keeping it real.Most books or “rules” for entrepreneurs talk about things like “think big”, “go after your dreams”. But often dreams turn into nightmares. I’ll repeat it again. Don’t kill yourself. Call me if things get too stressful. Or more importantly, make sure you take proper medicationAA)     Give employees structure. Let each employee know how his or her path to success can be achieved. All of them will either leave you or replace you eventually. That’s OK. Give them the guidelines how that might happen. Tell them how they can get rich by working for you.BB)      Fire employees immediately. If an employee gets “the disease” he needs to be fired. If they ask for more money all the time. If they bad mouth you to other employees. If you even think they are talking behind your back, fire them.The disease has no cure. And it’s very contagious. Show no mercy. Show the employee the door. There are no second chances because the disease is incurable.I don’t say this because I want anyone to be hurt. But if you’ve followed the rules above then you are treating employees well already. NOBODY should spread the disease and badmouth you or your customers.CC)      Make friends with your landlord. If you ever have to sell your company, believe it or not, you are going to need his signature (because there’s going to be a new lease owner)DD)     Only move offices if you are so packed in that employees are sharing desks and there’s no room for people to walk.EE)      Have killer parties. But use your personal money. Not company money. Invite employees, customers, and investors. .FF)       If an employee comes to you crying, close the door or take him or her out of the building. Sit with him until it stops. Listen to what he has to say. If someone is crying then there’s been a major communication breakdown somewhere in the company. Listen to what it is and fix it. Don’t get angry at the culprit’s. Just fix the problem.(you don’t want your employees to be sad.)GG)     At Christmas, donate money to every customer’s favorite charity. But not for investors or employees.HH)     Have lunch with your competitors. Listen and try not to talk. One competitor (Bill Markel from Interactive 8) once told me a story about how the CEO of Toys R Us returned his call. He was telling me this because I never returned Bill’s calls. Ok, Bill, lesson noted.II)        Ask advice a lot. Ask your customers advice on how you can be introduced into other parts of their company. Then they will help you. Because of the next rule…JJ)        Hire your customers. Or not. But always leave open the possibility. Let it always dangle in the air between you and them. They can get rich with you. Maybe. Possibly. If they play along. So play.KK)     On any demo or delivery, do one extra surprise thing that was not expected. Always add bells and whistles that the customer didn’t pay for.This is such an easy way to over deliver I’m surprised people don’t do it 100% of the time. They do it maybe 1% of the time. So this is an easy way to compete and surprise and delight.LL)      Understand the demographic changes that are changing the world. Where are marketing dollars flowing and can you be in the middle. What services do aging baby boomers need? Is the world running out of clean water? Are newspapers going to survive? Etc. Etc. Read every day to understand what is going on.LLa) Don’t go to a lot of parties or “meetups” with other entrepreneurs. Work instead while they are partying.MM)    But, going along with the above rule, don’t listen to the doom and gloomers that are hogging the TV screen trying to tell you the world is over. They just want you to be scared so they can scoop up all the money.NN)     You have no more free time. In your free time you are thinking of new ideas for customers, new ideas for services to offer, new products.OO)     You have no more free time, part 2. In your free time, think of ideas for potential customers. Then send them emails: “I have 10 ideas for you. Would really like to show them to you. I think you will be blown away. Here’s five of them right now.”OOa) Depressions, recessions, don’t matter. There’s $15 trillion in the economy. You’re allowed a piece of it:FedEx, Microsoft, HewlettPackard, and many huge companies were started in recessions or depressions. Leave economics to the academics while they leave good business to you.PP)       Talk. Tell everyone you ever knew  what your company does. Your friends will help you find clients.QQ)     Always take someone with you to a meeting. You’re bad at following up. Because you have no free time. So, if you have another employee. Let them follow up. Plus, they will like to spend time with the boss. You’re going to be a mentor.RR)      If you are consumer focused: your advertisers are your customers. But always be thinking of new services for your consumers. Each new service has to make their life better. People’s lives are better if: they become healthier, richer, or have more sex. “Health” can be broadly defined.SS)       If your customers are advertisers: find sponsorship opportunities for them that drive customers straight into their arms. These are the most lucrative ad deals (see rule above). Ad inventory is a horrible business model. Sponsorships are better. Then you are talking to your customer.TT)      No friction. The harder it is for a consumer to sign up, the less consumers you will have. No confirmation emails, sign up forms, etc. The easier the better.TTA) No fiction, part 2. If you are making a website, have as much content as you can on the front page. You don’t want people to have to click to a second or third page if you can avoid it. Stuff that first page with content. You aren’t Google. (And, 10 Unusual Things You Didn’t Know About Google)UU)     No friction, part 3. Say “yes” to any opportunity that gets you in a room with a big decision maker. Doesn’t matter if it costs you money.VV)     Sell your company two years before you sell it. Get in the offices of the potential buyers of your company and start updating them on your progress every month.  Ask their advice on a regular basis in the guise of just an “industry catch-up”WW)    If you sell your company for stock, sell the stock as soon as you can. If you are selling your company for stock it means:a.         The market is such that lots of companies are being sold for stock.b.         AND, companies are using stock to buy other companies because they value their stock less than they value cash.c.         WHICH MEANS, that when everyone’s lockup period ends, EVERYONE will be selling stock across the country. So sell yours first.XX)     Execution is a dime a dozen. If you have an idea worth pursuing, then just make it. You can build any website for cheap. Hire a programmer and make a demo. Get at least one person to sign up and use your service. If you want to make Facebook pages for plumbers, find one plumber who will give you $10 to make his Facebook page. Just do it.Fail quickly. Good ideas are HARD. It’s execution that is a dime a dozen.YY)     Don’t use a PR firm, part II. Set up a blog. Tell your personal stories (see “33 tips to being a better writer” ). Let the customer know you are human, approachable, and have a real vision as to why they need to use you. Become the voice for your industry, the advocate for your products. If you make skin care products, tell your customers every day how they can be even more beautiful than they currently are and have more sex than they are currently getting. Blog your way to PR success. Be honest and bloody.ZZ)      Don’t save the world. If your product sounds too good to be true, then you are a liar.ZZa) Your company is always for sale.AAA)  Frame the first check. I’m staring at mine right now.BBB)   No free time, part 3. Pick a random customer. Find five ideas for them that have nothing to do with your business. Call them and say, “I’ve been thinking about you. Have you tried this?”CCC)   No resale deals. Nobody cares about reselling your service. Those are always bad deals.DDD)   Your lawyer or accountant is not going to introduce you to any of their other clients. Those meetings are always a waste of time.EEE)    Celebrate every success. Your employees need it. They need a massage also. Get a professional masseuse in every Friday afternoon. Nobody leaves a job where there is a masseuse.FFF)     Sell your first company. I have to repeat this. Don’t take any chances. You don’t need to be Mark Zuckerberg. Sell your first company as quick as you can. You now have money in the bank and a notch on your belt. Make a billion on your next company.Note Mark Cuban’s story. Before he started Broadcast and rode it to a few billion, he sold his first software company for ten million.GGG)   Pay your employees before you pay yourself.HHH)   Give equity to get the first customer. If you have no product yet and no money, then give equity to a good partner in exchange for them being a paying customer.  Note: don’t blindly give equity. If you develop a product that someone asked for, don’t give them equity. Sell it to them. But if you want to get a big distribution partner whose funds can keep you going forever, then give equity to nail the deal.III)       Don’t worry about anyone stealing your ideas. Ideas are worthless anyway. It’s OK to steal something that’s worthless.IIIA) Follow me on twitter.Questions from ReadersQuestion: You say no free time but you also say keep emotionally fit, physically fit, etc. How do I do this if I’m constantly thinking of ideas for old and potential customers?Answer:  It’s not easy or everyone would be rich.Question: if I get really stressed about clients paying, how do I get sleep at night?Answer: medicationQuestion: how do I cold-call clients?Answer: email them. Email 40 of them. It’s OK if only 1 answers. Email 40 a day but make sure you have something of value to offer.Question: how can I find cheap programmers or designers?Answer: if you don’t know any and you want to be cheap: use Hire Freelancers & Find Freelance Jobs Online, Elance, or craigslist. But don’t hire them if they are from another country. You need to communicate with them even if it costs more money.Question: should I hire programmers?Answer: first…freelance. Then hire.Question: what if I build my product but I’m not getting customers?Answer: develop a service loosely based on your product and offer that to customers. But I hope you didn’t make a product without talking to customers to begin with?Question: I have the best idea in the world, but for it to work it requires a lot of people to already be using it. Like Twitter.Answer: if you’re not baked into the Silicon Valley ecosystem,  then find distribution and offer equity if you have to. Zuckerberg had Harvard. MySpace had the fans of all the local bands they set up with MySpace pages. I (in my own small way) had Stock Market - Business News, Market Data, Stock Analysis - TheStreet when I set up Stockpickr! Your Source for Stock Ideas. I also had 10 paying clients when i did my first successful business fulltime.Question: I just lost my biggest customer and now I have to fire people. I’ve never done this before. How do I do it?Answer:  one on meetings. Be Kind. State the facts. Say you have to let people go and that everyone is hurting but you want to keep in touch because they are a great employee. It was an honor to work with them and when business comes back you hope you can convince them come back. Then ask them if they have any questions. Your reputation and the reputation of your company are on the line here. You want to be a good guy. But you want them out of your office within 15 minutes. It’s a termination, not a negotiation. This is one reason why it’s good to start with freelancers.Question: I have a great idea. How do I attract VCs?Answer: build the product. Get a customer. Get money from customer. Get more customers. Build more services in the product. Get VC. Chances are by this point, the VCs are calling you.Question: I want to build a business day trading.Answer: bad ideaQuestion: I want to start a business but don’t know what my passion is:Answer: skip to the post: “How to be the luckiest person alive”. Do the Daily Practice. Within six months your life will be completely different.Question: I want to leave my job but I’m scared.Answer: same as above question.  The Daily Practice turns you into a healthy Idea Machine. Plus luck will flow in from every direction.Final rule: Things change. Every day. The title of this post, for instance, says “100 Rules”. But I gave about 70 rules (including the Q&A). Things change midway through. Be ready for it every day. In fact, every day figure out what you can change just slightly to shake things up and improve your product and company.Your business is not your life. When you start a business you also get a cognitive bias that makes you think your business is GREAT.Every day make sure you are not smoking crack. The most important thing is your health so you can be persistent. If you smoke crack you can die.I hope you succeed. Because I really need that smart toilet that sends my doctors text messages after doing urinalysis on my pee every day.Good luck.

People call me one, it’s on a business card, so I guess so.I have a background in the social sciences and specialized in aspects of theory and research methods that helped build the foundation of who I am as a professional now. There was little coding beyond SPSS. It took me 3 tries to pass trig. I had taken a few statistics classes in undergrad. My Excel skills included very basic formulas and on a good day I could do some very rudimentary pivot tables. Most of my work was very germane and very niche.I was accepted to two programs in grad school as a dual MA student- one in Public Relations and one in International Relations. I accepted the offer thinking that two degrees is better than one. As a dual MA student we were required to arrive during the Summer and take courses in graphic design. I quickly found that I had a knack for making very simple, minimalist designs that conveyed a lot of meaning to the end user, however, I was hoping to obtain a job in national intelligence so why on earth would I need to be able to make pretty looking things in the signNow suite? I dropped that major thinking that I would never use the skills, but in my spare time I would redo major websites, logos, brands, and publication images for fun.At the same time I would quickly master a topic area, get bored, and move on to another. Same with methodology. The traditional college sequence of math courses wasn’t working for me so I bought some econometrics, probability, and linear algebra texts on Amazon and started reading, but beyond understanding concepts and being able to complete exercises I didn’t really see much applicability in the material. I tried to take a few SQL and R courses in the early MOOC days, but never managed to complete them. Meanwhile I was a bit bored with my course work and as soon as I obtained enough subject matter expertise to reasonably turn a research project into a dissertation I would eventually dissuade myself from doing so because 4 or 5 years seemed like way too long of a time to spend making a case for an argument that very few people would read or care about.A few years passed. I got a fairly entry level job, but it required a lot of Excel knowledge. I quickly realized that every single month we were basically hand-entering financial information from one spreadsheet into another. I built some macros. Soon I realized that I could just query the same info from a few servers and return the result as my finalized spreadsheet with a little bit of SQL. In a few weeks I taught myself enough VBA, SQL, and Python to completely automate my job. I got bored since there were no more challenges and I left.At my next job I was the only “Analyst”. I had to take basic business problems and figure out how we could analyze product metrics to create value propositions for clients of all verticals. Every single A/B test, RCT, or pilot was completely different. Use cases required everything from basic statistics to Naive Bayes models. All that time switching specialities in grad school, all the research methods, and a continued interest in statistics came into play. I finally had some real life examples to use to learn R, which at the time had very few packages today such as the amazing dplyr or ggplot and no IDE such as RStudio. By the time that company disbanded I had self-started and managed enough projects to be proficient in these tools and also dusted off those old linear algebra and other math books. The guy who couldn’t understand why he needed to master math about triangles in college (3 times!)was now fairly skilled in a level of math that would have taken another three years of college to get through. I needed real life examples to learn, not hundreds of problems that emphasized monotony over inquiry.I still felt pretty incomplete. I started Googling subjects I was interested in, looking for data and diving in. Many jobs have coding challenges or tests and I would find copies of those and run through them continually. At this point I was still pretty unsure of myself because unlike many data scientists I had no background in Computer Science, my college transcript had a pretty dismal Math track record, most people seem to think that applied econometrics and statistics without a degree in either means that you weren’t good enough to get past the entry level, and finally my work history was so varied that it was hard to make a case for my skills and abilities.Much to my surprise I actually received a lot of responses for the positions I applied to. At the end of the day there is not a single skill-set that a Data Scientist must possess, but they MUST be able to obtain data from wherever it may lie, process that data so that it is usable, conduct analysis of that data, and distribute the results to their end user in an actionable way. My approach to learning data munging came in handy as I had no preference on querying language, data structure, or anything that someone with more formal experience might have. I learned what I had to get the data I needed, just like in the past. R had advanced so much since I had last learned it and Python was already a powerful tool, so I learned as I went. When I made a mistake, I Stack Overflow’d it, but I also took the time to learn what it was about what I was doing that was causing the error. I learned to write functions when my work was consistent enough to warrant doing so. I started to write C++ when I really needed to optimize my code. Oh, and those graphic design skills- they’re probably the most useful part of my job as my end users are not data wonks and need to see very complex model outputs in a very clean, understandable manner.So, I guess I’m self taught, but I don’t really see it that way. I really like finding new challenges that I know very little about initially and applying various parts of my background to create projects that combine all of my experiences. There is no way I would be close to what I am today if I didn’t have each of these disparate components. I have worked with many people that are experts in specific areas of Data Science that make my skills in that area look amateurish, but I can do the same to them in other areas as well. Our jobs are different and we apply the skills we need to succeed and use our work and challenges to become better and better.Everyone learns differently and there is no “right” way to teach yourself, but after seeing many MOOC superstars be unable to do much with their “skills” when they weren’t fed curated sample data and walked through problems, I highly recommend that people follow their intuition and internal motivation and learn based on the challenges they face in their work and are motivated to pursue. I would be extremely unhappy as just a visual designer or developer and I will never be a master of either, but I continue to improve in those areas because it makes my work better. Find a problem that interests you, tackle it with the best tools and methods to get a result, repeat!

“Google Analytics is the freemium web analytics which is offered by google that track and report you website traffic”.It’s very simple to use Google analytics. For your better understanding I am explaining Google analytics creation with the help of images .Definitely ,you will understand in the better way with images.You need to follow some steps that steps are given below:Step 1: First of all you have to Create a Google AccountIn order to use Google Analytics, you need to have a Google account. If you already have a primary Google account such as Gmail, YouTube, or Google Drive, then you’l...

Affiliate marketing in 2019 is not the same as it used to be some years back. Now people make an informed decision weather or not to join an affiliate program based on the pro & cons.Talking about the affiliate programs in technology I would say that all SaaS based affiliate programs are the right choice to make and that is why I have listed the best SaaS affiliate programs to join.TOP 11 SAAS AFFILIATES MARKETING PROGRAM TO JOINAffiliate Programs with a good recurring commission and lucrative features never goes unnoticed by affiliate marketers. If the affiliate program is of any SaaS prod...

I too had trouble with ranking sites and understanding about SEO initially. But then I discovered a website where I learnt more about SEO and it's tactics. You can find more details in this site. Not a self promotion, but they helped me a lot so I wish to give them a reference right here. Now, I'm going to explain in more detail about your question.If you’ve been hounded by salesmen calling you about ranking with SEO, you’ve probably entertained a few of them on the costs and benefits of their SEO plans. If you’re visiting my website looking for an expensive SEO expert then you’re probably not happy with what you’ve heard so far or you’re sick and tired of dealing with the scams regular SEO companies run. So put an end to it!The question about SEO and the expense of running an SEO campaign has come up so many times that I had to write an article explaining why SEO is so “expensive”! There are many reasons why an SEO campaign might be or might NOT be expensive to set up and maintain.The most common reasons an SEO campaign might become expensive are:Competitive keywordsNational ranking aspirations (as opposed to local rankings)Extensive research and content writingNew website with little or no SEOCosts of establishing a brand and presence onlineThe most common reasons an SEO campaign might NOT be expensive are:Products or services that are not wildly popularPrevious properly managed SEO campaignLocal search results (cities close to you)The Cost is RelativeOf course, the term “expensive” is relative to the client. Some clients think an SEO campaign for $25,000 is a bargain. Some clients think $25,000 is more than they can spend on 25 SEO campaigns. Each site, niche, and client is different and a custom solution for each client is of utmost importance. Though $25,000 isn’t necessarily the going rate for my SEO services, there are instances where I’ve charged this much money for a nationwide e-commerce SEO campaign. The client is one of my biggest fans because she absolutely dominates the competition on a national level.How Expensive is an SEO Campaign?Let the SEO Hermit take a look at your website today!Step #1: Your WebsiteStep 1 of 2Explaining the expenses and efforts of a white-hat SEO Hermit like myself is a lengthy process and is best done in person, but if you take the time to read some of the points below I think you will find that SEO is time consuming and tedious work. There’s a reason I call myself the SEO Hermit and it’s because I’m working my tail off!SEO Takes TimeGood SEO isn’t something that is done in a week. Ideally, it’s done over a period of 6-12 months with a focus on the best keywords for the right searches to bring in the highest quality potential clients. While a shorter-term PPC campaign might be analogous to a sprint, SEO is most certainly a marathon.There is a lot of planning that goes into a good SEO campaign that involves on-page SEO, social marketing routines, e-mail marketing and capture, and website improvements. Though we might get some good results after a month of SEO, it would only be the tip of the iceburg in relation to the goals that the client wants to achieve.SEO Takes ResearchJust like a lawyer bills a client for time spent researching his case, an SEO Hermit takes into account the time spent researching and reporting for his client’s SEO results. There are a number of baseline reports that must be evaluated.Research involves learning about the niche market in which the client is interested in competing. It also involves learning about the “enemies” or competitors that are currently in that market. Finding the weaknesses in the competition can be the key to an SEO campaign’s success. This is one of the most important aspects of a good SEO campaign and one of the factors that drives costs up.SEO Takes ExpertiseAny SEO Hermit worth his salt is going to know a few “tricks of the trade”. These tricks are aces up the sleeve and are top-secret, proprietary tools and tricks the SEO Hermit might use to make his client’s site rank above the competitors. Different tricks might be used for different clients – depending on the client’s goals.SEO is an art and a fine artist gets paid a fine sum for exceptional work. You can always trust that the SEO Hermit uses ONLY white-hat SEO techniques that will always benefit the client’s site in Google’s search results no matter what algorithm changes come about. The tricks used range from simple tweaks to commonly-known SEO techniques that make a big difference in the end.Dirty Secret of SEO CompaniesMost SEO companies want to charge you a monthly fee if you want to keep your site ranked in Google. Furthermore, they want to lock you into a contract so that you can’t leave once you see the company is a fraud. It gets worse when you realize that upon leaving the SEO company and their contract you’ve lost all of your rankings for your site that you paid for. This isn’t how it should work, but this is how many SEO companies operate.Losing Your Rankings When Your Contract EndsMany SEO companies BUY links with the funds you send them every month. This is against Google’s recommendation and can get your site permanently penalized. Worst of all, once you stop paying the SEO company they stop paying for the links they were buying to make your site rank. This will inevitably cause your website to fall in the rankings – wasting your time and your money. This scam is one that is used over and over by many SEO companies. In fact, most SEO companies simply push invoices from you to a company in India or the Philippines.SEO Doesn’t Have to Be ExpensiveDon’t be scared to evaluate your options when it comes to hiring an SEO professional. Not all SEO campaigns are expensive. In fact, some clients find my services to be inexpensive compared to the typical SEO company. We also provide a few tips for lowering the cost of your SEO / internet marketing campaign. Unfortunately, most SEO companies have given real SEO professionals a bad name with their scams, contracts, and billing tricks.SEO can be relatively inexpensive if one looks at it from a marketing standpoint and as an investment. Consider the costs of marketing through newspaper ads, magazines, billboards, signs, trade shows, and other commonly used methods vs. the small investment of a professional SEO campaign that can literally last years. If one spends $10,000/year on traditional marketing campaigns then one should easily factor in $10,000 for an SEO campaign that can bring in thousands of customers over several years.SEO isn’t a one-time, shot-in-the-dark marketing strategy – its a long-term investment for a business and website that should be taken seriously and managed properly and professionally. If you think your SEO is too expensive then you’re not getting the right results! Contact the SEO Hermit today for a free consultation and get results you can take to the bank.

TOP 11 SAAS AFFILIATES MARKETING PROGRAM TO JOINAffiliate Programs with a good recurring commission and lucrative features never goes unnoticed by affiliate marketers. If the affiliate program is of any SaaS product, then it serves as icing on the top.If you are living under the rock or are new to SaaS affiliate marketing, let me introduce you a bit to SaaS affiliate marketing.What is a SaaS?SaaS, Software as a Service, is a business model in which software providers host the complete services on their own data centres and makes them available to the customers over the internet. You can use their services on a pay as you go basis.Some of the major examples of SaaS are LambdaTest, DropBox, Google Apps, Slack, Microsoft 365 etc.Why Choose SaaS Affiliate Marketing Program?When it comes to their reseller programs or Affiliate Programs, there are a lot of benefits that you get in SaaS Affiliate Programs like:Strong Recurring Commissions or monetary incentives: The first and foremost thing that an affiliate marketer sees in an affiliate program is the Recurring Commissions. SaaS provides a strong recurring commission between 10-50% of their sales.Marketing and Sales Assets: Yes, many SaaS affiliate programs helps you with various sales and marketing assets like Banners, Images, Blogs, Content for emails and some even do the email drips for you. You get money from them and they get potential customers.Advanced Tracking: Affiliate Tracking software don’t let your diligent efforts go in vain. SaaS affiliate marketers use advanced tracking methods to reward you to your best.There are plenty of more added advantages that are offered through SaaS affiliate marketing. A lot of SaaS affiliate marketing programs are available in the industry offering commissions with numerous added features. But when it comes to choosing the right affiliate to partner with, it seems like finding the needle in the haystack. So, we have come up with a list of top 11 SaaS affiliate programs in which you can decide for yourself which affiliate program you want to go for.1. LambdaTest Affiliate ProgramLambdaTest is one of fastest growing SaaS companies in cross browser testing space and its affiliate program is a great opportunity to make money easily by promoting LambdaTest platform across niche audience. With LambdaTest Affiliate Program you get flat 25% recurring commission for all annual plans sold by your affiliate link. And for monthly plans, you will get 50% commission on the first transaction followed by recurring 25% monthly commission for a lifetime.To join LambdaTest affiliate program, you just need to sign up with LambdaTest Affiliate Program Link and you are all set to go.Features:No minimum payoutNo maximum cappingProvides coupon codes exclusive to your websitesPayouts every 15 days in your Paypal accounts2. Freshworks Affiliate PartnerFreshwork is a leading SaaS company providing ready to go, easy to set up and use business software to many companies to grow their online businesses. Freshworks Affiliate program is an opportunity for you to make money by promoting business software made by a leader in the SaaS industry.Instant signup, easy promotion of software products and referral link and great commission even for signups. Every time, a valid user signs-up using your referral link, that you share with your followers/customers, you will be paid $5/lead and every time your referral becomes a paying customer you will be paid 15% of the Monthly Recurring Revenue (MRR) for one year.3. Leadpages Partner ProgramLeadpages is a best-in-class digital lead generation platform which is more than landing page builder. Leadpage enables entrepreneurs and marketers to easily publish landing pages and helps transform clicks into customers. Leadpages affiliate partner program is unique as you can earn 30% recurring commission on all sales generated, for the Lifetime of your referrals' membership. They also support you with marketing education, marketing content and tech support if required. Hurry up and sign up now and start earning.4. Earn With InstapageInstapage is the leader in post-click-optimization and it helps marketing teams increase advertising conversions through the building, personalizing, and optimizing of landing page experiences at scale.You can earn a 50% revenue share on the first payment and 30% lifetime revenue share on all self-serve plans through your referral sale. Also, you can earn a signNow commission on enterprise plans as well. It’s free to join referral programme and you’ll have tracking software to manage your referrals. Instapage also provides all the required creatives and contents for promotion. Became an affiliate today and pace up the flow of affiliate money.5. Freshbooks Affiliate ProgramFreshBooks is accounting software that makes running your small business easy, fast and secure by easy invoicing, managing expenses, time tracking, payments and reporting. It’s time to spend less time on accounting and more time doing the work you love.Start with Freshbooks affiliate program and you can earn $5 for every trial user and $55 for every sale through your referral link. You can manage and track your affiliate through Freshbooks third-party affiliate network partner, Share‑a‑Sale. You will be also provided with article ideas, social media tips and strategies and email & newsletter Ideas to boost your earnings. Join Affiliate Program today.6. BigCommerce Affiliate ProgramBigCommerce is the world’s leading cloud-based e-commerce platform for established and rapidly-growing businesses. With BigCommerce, you can build your online store, customize your own website, manage shipping and payments, and list your products on Amazon, eBay, and Facebook.With BigCommerce affiliate program, you can earn a 200% bounty per referral sale and $1,500 per Enterprise referral sale. BigCommerce will provide you a dedicated account manager to assist you with all marketing materials, strategy planning and help drive more sale. Apply today for an affiliate program and start earning :)7. LiveChat Affiliate PartnerGrow your business with an easy-to-use messaging app and help desk software for online sales and customer support. With LiveChat affiliate program, you can 20% recurring commission on every sale through your unique referral link. You can also track trials, sales, and earnings in real-time within a dedicated Partner Panel. You will have support from LiveChat affiliate team for high-converting banners, widgets and copy templates and these will help you promote LiveChat and optimize your results. Join now.8. (BeRush) SEMushSEMrush is all-in-one marketing toolkit for digital marketing professionals. Being top SEO and keyword research tool, SEMrush helps you with detailed SEO workflow, keyword research, effective social media strategy, paid search engine marketing and content ideas. SEMrush affiliate program, BeRush can help you earn 40% recurring commissions on every referral sale. You will receive commission payments twice a month signNowing a minimum threshold through PayPal or Wire transfer. Register now with BeRush and start earning money.9. AWeberAweber is an email marketing platform that helps business in generating robust leads with higher buying intent through their email automation. AWeber also delivers a SaaS affiliate marketing program where they offer 30% recurring commision. Payments are credited on monthly basis. Click on the link to know more about AWeber Affiliate Marketing.10. SalesflareSalesflare is an intelligent Sales CRM. Salesflare integrates into your Gmail and Outlook and it helps you keep track of your customers automatically. With Salesflare affiliate program, you can earn 30% commissions of every sale made. You get payments via Stripe or Paypal the next month. For example, commission earned in February will be sent in March.Join Salesflare Affiliate Program Now11. BluehostBluehost is a web hosting company which provides professional hosting. You can set up WordPress, Drupal, Joomla website, a blog or custom applications with Bluehost web hosting. Bluehost is one of the lowest priced hosting services which provides you with a huge amount of value for the price.With every new customer acquired from your referral link, you can earn from $65 to $100.Join Bluehost Reseller ProgramThis was the list of some curated top SaaS affiliate program. Once you decide which program suits your audience and is the best fit for you, you can just join their affiliate program and start earning.After joining the program, you need to share the affiliate link to as many as users you can on your social media platforms, blogs, website, newsletter (if you have any) and for every lead or every customer from your link, you can earn a decent amount.Affiliate marketing is a very reliable source of income if done right! So, choose your best SaaS affiliate marketing program and start earning today!Source - Digital Connect Magazine