Sign New York Banking Lease Template Safe

Industry sign banking new york lease template safe

[Music] hey listeners welcome to the 22nd episode of the property manager podcast i'm one of your hosts rachel pomiciano and i'm here with other rachel rachel graham fred tracy and tony mayella today we are very excited i know we always say that but it is true we're talking to the ceo of a website that one out of three people visit every single year that's one out of three i'm going to hand it over to tony now to do the big reveal tony who are we talking to today you know i think a lot of you may recognize this technology company and for good reason especially if you've used leasing syndication in the past uh i would say drumroll i don't know if we have a drummer but it is zumper it's zumper and i was so excited to speak to the ceo and founder anthomos georgiades as well as allison nesbitt the director of national accounts and one of the things that struck me is that when we talk about leasing we don't always look at the full funnel and we don't always understand really what it takes to get quality leads in the process it's it's a little bit different than just posting an ad on a bulletin board and i think a lot of the times we think of leasing too much like that where you know one of the things that jumper you know is doing and we're kind of like we're making it more about the user and in doing that what happens is the conversion rates just get better so it's it's a deeper look at what's going on and in talking to zumba there's just so much opportunity totally yeah they're and they're sitting on a gold mine of information practically in real time and you know me i always get really nerded out whenever we start talking about um marketing theory and and that but that's really what they've done is they've looked at their data they've profiled their ideal customer they've looked at what converts and what makes a difference and they're using all of that insight to help their customers the property managers um really put their best foot forward in terms of getting the ideal customer in the fastest amount of time possible so listeners if you want to know the future of leasing and what that entails from a true visionary at the most has to say a lot push button get an apartment that's his vision so with that i think we can roll the tape right welcome to episode 22 of the property management podcast my name is tony mayella and today i have some very special guests from zumper that i'm extremely excited to to talk to um and we're going to be talking all about the newfound transparency and user-centric leasing that's the title so with that said let's give it a brief intro here ask yourself about the top 10 sites that you visit every week i bet they have one thing common the quality the accuracy and the authenticity of the information that they host and of course tech companies like amazon and google have understood the value of data like this for decades at this point but as with many things in real estate we're still seeing trends change drastically in leasing for property managers and that's why i'm so happy to welcome anthemos georgiadis ceo and founder of zumper as well as allison nesbitt director of national accounts and they're here to talk all about that transparency and leasing and where they're seeing the largest leaps really kicking off 2021. uh welcome anthemos well thank you for having us tenney welcome allison yeah great to have you hi thank you okay so let's jump right into it folks you know we can all understand why renters and why consumers uh want more transparency and accuracy and leasing we all want that with pretty much every purchase that we make so why has it taken so long for the real estate industry to get there in your opinion so i think um you know uh we started zumpa eight years ago and so even though uh we're now pretty big we have one in three adults use us every year we're still there the new kid on the block so i think we have a new perspective on why this industry hasn't changed as quickly as some others i think there's probably two things we've seen on the way in one is just the dollars that play in in residential real estate are just enormous think about when uber launched or instacart you're dealing with smaller transactions like a 10 ride or a 40 grocery check i think in apartment rentals and then the multi family industry you're dealing with a 40 50 60 70 000 annual transaction that's a lot and so i think when you look at risk aversion it's naturally a little higher in our industry than it is in others so i think that's the first reason is the ticket item is so much higher that tech can't just snap its fingers and change everything overnight because things were working before sure i think the second reason is the the kind of company's approaches so startups that came before us technology companies i don't know if they ever really truly tried to understand both sides of the market a lot of the industry came from the classified sections of newspapers where they were just used to monetizing landlords who paid to advertise and then they brought it online i think new companies like zumpa don't start from that position we start from the position of how do we help our users you know zumpa's average user on the renter side is a 28 year old woman moving apartments looking for her independence pursuing her career on the landlord side we have both very large multi-family clients and then we have the mom and pop landlords they are all completely different constituents and they have to be treated differently and so i believe that the modern technology companies like zampa have to build product-centric uh technology with empathy for users not necessarily empathy for ad dollars out of gates and i think those two reasons are why we haven't seen these dramatic shifts in our industry yet although they are coming right so we've been focusing really not on the full journey and not on all the right people um so i think that's maybe just a natural shift that's happened because of how technology has gone but it's it's a shift that we've seen as well with property even with property managers that you know back in the day it used to be all about owners only the property owners right not really valuing as much of the resident experience as the property managers do today not really about offering the kinds of tech enabled service with a human touch that we see today right and so uh that's amazing um so with that said tell us how zumper does things a little differently compared to other listing sites and syndication that's out there sure uh so could it based on the first comments a couple of kind of natural consequences so um you know this at the peak of leasing season this year example will have 20 million visits a month 10 million users a month because we're built for the user uh before we're built for revenue eighty percent of those uh visits will be on mobile and where zumba got big very quickly was on mobile so and and when people think of mobile obviously apps are like the first thing you think of but actually a lot of people discover ilses through mobile web which is typically the last product that people develop for but actually it's really important to build a great experience on mobile web which which is always the last one to be built and so our 28 year old users our media user is that 28 year old woman we call her jennifer uh she is looking on her phone and i think previous platforms had not built for mobile very well they are still desktop web first before they think about anything else where the exact other way around uh and being based in silicon valley is it's an obvious thing to say but you know what we also all spent all day at our desktops and it's very easy to forget that just because we all spend all day at a big screen is not necessarily where users spend their days looking for apartments so i think first is zumba was built mobile first we're the largest private player because we're mobile heavy and that was a big um differentiator when we launched uh eight years ago i think the second thing that differentiates zampa is uh our end game mission so zumba's mission is to make renting an apartment as easy as booking a hotel and so within that mission um lead chen and sending leads to crms whether it's build em or uh directly into direct crms uh from our clients is huge uh and it's our bread and butter but that's not where we're gonna end we want to end where we can serve up our users and your users are building them pre-qualified leads who tap two buttons and can close in an on-site tour so full-on e-commerce for 12-month plus apartment rentals and we want to deliver that to both the smallmouth pub landlords the mid-market and also the multi-family and ultimately that is a very different vision from the current ils space uh that they work with today and um that's where zompa is really focused on ending to bring significantly higher value to our property manager and landlord clients and so um ultimately we want zumba to be known for doing that right now we're known for just delivering excellent leads that uh convert very well that's really interesting and one of the things that buildium also does is we have a part of our company called all property management and we're delivering leads uh but you know property owner leads right so it's the other side of the equation so i think that's really interesting that you all are are looking at it from from that angle and i i could imagine property managers uh would want that service um because at the end of the day if you're giving them a quality lead of a resident i mean you know that just makes it all the easier for them to fill that vacancy a couple of interesting things that i wanted to to talk about that you said that inspired a couple things you're saying like not everybody you know uh searches on desktop right for um for maybe an apartment or a new place to live it's kind of interesting the fact that i would generally tend to be looking at a mobile device myself if i was more relaxed right if i'm looking at something after work if i'm really stressed and i need a place like last minute i'm probably on my desktop i'm probably on my phone i'm probably freaking out right that's sort of how it usually is for for a renter um and then just another thing i thought was really interesting was like how that sort of journey is all about the user like it's all about getting that quality lead and serving up the information so that it almost they're almost qualifying themselves so this idea of like pre-screening that you know was really strong in the past which is still going to be important um but i think it just becomes better because algorithmically and through the quality of the listings you're already like just getting the right kind of uh you know potential candidate in the pipeline you put it perfectly and i think that's where you think about the next generation of renters it's really hard to imagine they're just going to send an email and it's going to dump into a crm and then they're going to have to get into online exchanges or get on the phone there has to be a way to build a better matching mechanism like a college application system where you could apply once or prescreen once and then you can kind of fit everything uh that comes with your qualifications i think that's where our industry will go and i think zump is a little bit ahead of like trying to deliver that but there's a lot of work to do yeah and i'm curious as well like when we talk about we think about what's happened over the past year which is is is pretty uh drastic right for the entire world you know we've seen leasing um just change and a lot of the the i would say the qualitative feedback we've heard from property managers is that it actually has a tendency to move faster right when someone finds something they like especially during a global pandemic they want to waste any time they want to you know get things lined up get into their place as quickly as possible are you seeing similar things like uh from from your uh for from what you're seeing on your end at zumper yeah allison you may want to jump in there too i mean we as an example of this we had previously had mata ports on uh for kind of 3d tours and virtual reality tours we had them on a smattering of listings a year ago and it's gone from a smattering to being really essential uh during the pandemic and just because in the future post-vaccine people will obviously still be able to tour things in person i think the consumer will demand a matterport before or a 3d tour or at least a video before even going to see it so absolutely i think using modern media uh this has been the breakout year where for a while we flirted with it and 2020 was the breakout year where we all took the leap of faith and zompa now our listings with the most viewings or have a 3d tour where someone can click through it or even see it on a vr set if they have one at home that is the beginning of the future and i think the flirting period is over it is now real and uh it is becoming an expectation of every community yeah i couldn't agree more uh flirtation period is over now it's an actual relationship uh probably heading toward a long-term marriage uh so uh now on to the next question name the top mistake i'm curious if you could talk about the top mistake that you see leasing agents making and putting together and promoting their listings and this is on social media and with syndication in general yeah so that's a great question and i'll take this one i think really the top mistake that we see you know property managers and leasing teams do is that they're not keeping their listings fresh they're not keeping them updated they're not keeping them just optimized to their full potential so to answer point about you know virtual tour and video there are so many things that that we recommend that these property managers do in order to showcase their property in fact our client services team launched a webinar series just recently um to give guidance to you know brand new customers to the platform on this very topic and so some of those things are you know making sure that you're highlighting all the best parts to your community when it comes to photos like how are they ordered on the listing we recommend showcasing photos of interiors as you know a great thing to have uploaded first right and so because we're in a global pandemic where people live and the space that they have is is going to be highly important and so we see those types of things um yielding the highest click-through rates in lead rates yeah it makes a lot of sense like you know just the fact that people spend so much time in the space you know they're they're working there they're you know they're they're probably they're doing a lot more with their spaces they have to be a lot more flexible right and and for that same reason that's why we've been seeing you know a lot of a lot of folks moving to more single families right um and yeah i mean absolutely i think that makes a lot of sense um you know we we have recently done a renter survey you know by uh by yearly we do a runner survey to see kind of get a pulse on the renters what they're you know experiencing what they're looking for and we saw in our most recent runners survey that searches for outdoor space has grown by 143 year-over-year well searches for balconies and gardens increased in the the 80 85 range obviously people are you know really caring about getting out of their homes and the experience they have where they're living in their community yeah that's huge and we've seen a lot of the same things in our 2021 industry report of like first off like the importance that residents uh and the focus that residents are for property managers has just drastically increased so really 45 of property managers now name residents as a top priority and that's beating out profitability and efficiency for the first time um like in the legacy of reports that we've done so yeah this is this is the kind of stuff that's really driving driving technology and uh i would say like we were talking about we're past the flirtation period um so on to the next thing i i'm curious what types of listings and listing elements have had the most success and you talked a little bit about this and obvio sly the visual elements um you know we have some content that talks about how to create great rental listings but i'm curious what's working across syndication like on a macro level um when you're looking at you know a whole bunch of uh listing sites that are doing similar things or other listings that are very similar you know what are what are sort of some qualities for the property managers looking to optimize let's say so definitely i mean as we've already kind of um touched on you know having a strong strategy for virtual touring however that you decide to do that is an absolute must when people are not excited about going into touring a bunch of properties and having that face-to-face interaction and then being able to view what it's like to live in your community is super important and in fact it's a must at this point and we've seen the industry respond in some really creative ways there are a ton of resources out there that you can use as a property manager to make sure that you have the video 3d tour 360 content so i would recommend you know make sure that you're looking at those different resources because we've seen that really that coming out story happening this year matterport who's our 3d tour partner provided a stat to us that virtual tour leads are 95 more likely to lease because they're that much more well educated so you know we like and said are our engineers when the hit within a matter of three days engineered the way to you know upload your virtual tours we added almost 40 000 virtual tours and videos to our platform just last year and that number continues to grow at exponential rate so we see that being really important um the other thing that i'll say is that you know there are a lot of different options out there to doing these 3d tours and videos and you can have a you know really slick and sexy video produced or you know it it can take no money and very little time and effort to have your rockstar leasing agent go through an apartment that you have vacant and tour you know on their mobile device on their iphone just like they would for if you were there in person walking with all the benefits of looking the features and then host that somewhere like youtube or vimeo so that you can then you know share it with potential residents i mean how many times as a property manager do they get the question of it really want to lease this apartment i love the floor plan i love what you're telling me but i really don't feel confident in renting that apartment without actually seeing it first it takes time and effort obviously um as we go here but anytime you have a vacant that you have made ready have your listing agent go shoot that video build a library of virtual tours or videos that you can then share with your prospects and upload them everywhere you know put them on your social media profiles put them on your google my business you know put them on other local listings that will allow you to uh and obviously you want to put those on zumba as well yeah that's the all amazing points and uh like as uh as it happens uh we actually spoke with amir frank from matterport a couple of episodes ago and you know i yeah it's it's it's and you know we were talking about some of the psychological shifts that have happened and if i'm a renter these days i'm almost like and there's a great video or there are resources i've already seen if i am still going to see some place in person i'm almost still validating like what i saw in that video was true at this point i think that just comes from a history of you know real estate agents or leasing agents that have you know used the fisheye lenses uh you know made everything look perfect in in a way that doesn't exactly look authentic and so that's why i love what you said because you're saying hey if you have a great a great leasing agent that is personable they're friendly they can make a quick video it doesn't have to be the highest production value thing you've ever done but it has to represent the place well show its benefits and and you know be be authentic really 100 and you know i think one of the other stats that we have to share on that very topic is that in one of our renters surveys in back in may um so this is like keeping in mind you know covet and the pandemic and how renter behavior has changed 56 percent of renters say the most important part of their apartment search is photo and video quality you know we found that they will absolutely lease without actually physically seeing the apartment if there's trust so we definitely it's all about building trust it's all about that's what leasing is all about right like we're gonna take care of you please live here you know we care about you and our you know our residents and so you know when you're thinking about your advertising you're thinking about your listings have multiple photos don't be afraid to show what it's really like to live there of course you want to put your best foot forward we don't want to you know a department right but you know they definitely are going there in person to see what's around the community make sure that you have your google my business set up and street view is there so you can actually show them what is across the street you know um so we definitely just recommend like be your true authentic self but put your best best foot forward yeah that makes a lot of sense i mean do you have anything to add to that uh and the most i mean obviously piggybacking piggybacking off the last question like what skills um do you think are needed to create those types of like next level listings like beyond just a sort of i think it's like a it's like a partnership of all three sides of the triangle because you've got kind of the communities you've got the search portals that have all the the audience like zomper and then you have someone in the middle who are the the experts of the hardware of creating brilliant 3d and walkthroughs and there's matapo and then there's a dozen other fantastic providers sure and i think both the communities and the ilses like zumpa have to take the leap of faith together the uh whether we co-invest in the technology or we can figure out a way that it's like a win-win that this is the future the ils will benefit because we'll just have richer media the community will benefit for all the reasons that allison articularly uh uh explained and then obviously like the matter parts of the world are desperate to work with both sides so i think before now it would be in this luxury where it was a nice to have and as we've talked about it's kind of now like necessary so i think it's like to make it work on all three sides of the triangle it's just a leap of faith from the ilses and the communities to come together and could have powered the technology and actually zumpru has done a lot of work with uh specifically mata port and communities to package something that is like a win-win whereas zompa pays for some of it the communities pay for some of it and we wrap it into like our relationships with the communities and then matterport have given us as uh you know something great to work with so all three sides took a bit of a leap of faith to make this work but there's no going back and i think this is the future um as alison mentioned yeah that makes a ton of sense especially when you think about you know trust and like we're just discussing like you have to inspire that the communities help with that so we win for everybody um so zumpa recently released some new migration research which you know of course all of those things are on leasing managers minds because they want to know what's going on in their market you know due to the pandemic uh what were some of the major insights that you've seen uh clearly renters have been moving in some cases out of you know urban centers and primary markets but i imagine that's only really part of the story yes so zombra is very privileged to sit on moving data before anyone else has it before like wall street understands it before banks understand it sometimes even before communities understand it because we see where people are searching and where they're looking to go and so very early in the pandemic we predicted the flight from cities it seems very obvious now to say that but in march last year it wasn't necessarily obvious that people would escape cities to go typically live nearby or with their parents so what's been very clear of the last year as many of your listeners will know is there has been a flight from primary cities so if you look at like san francisco new york l.a like big metropolitan cities rents in san francisco which is the biggest fall in the us are down 24 in new york i think they're approaching 20 down and these are seismic changes that we have not seen in decades to drop that quickly uh that with such large percentage figures so first of all we saw people leave cities through the pandemic in part for safety in part because they didn't need to be at their place of work anymore and remote work kind of took over the second thing we've seen which is slightly contrarian to what you might read online is it wasn't like everyone went to live in like the the mountains you know sometimes if you read twitter too much you think that everyone's moved to montana and is living like the nomad life which sounds amazing or vermont or you know someplace like and some people did but what the data shows on zumpa and again we have the privilege of 70 million people used our service last year so we have one in three adults in america used our service so we can see what they're doing a lot of people didn't leave this their state or their geo so for example san francisco is down 24 in rents sacramento is up big time like people are staying in california but they're moving to more affordable places another example is in new york new york city down big time newark is up double-digit percentages as people leave the city but go nearby because at the end of the day people have ties they have families they have schools it's not like everyone just click their fingers and move to these other locations so part one is people left cities part two is they sometimes went to other cities but they were better cost a better quality of life lower cost of living cities and then point three is tbd so we're speaking at the beginning of 2021 i think we hope that the vaccine will have been rolled out to most people by the middle of the year the big unlock will be at the end of summer how many people return to cities and how many people truly will become uh remote workers from a higher cost of living sorry a higher quality of life lower cost of living city and the truth is it's gonna be a split story a bunch of people are going to move back to these big cities that have been evacuated new york san francisco these cities are not over despite like what everyone says there are huge network effects to cities and when you talk to the kids at zumpa like our employees in their 20s and 30s maybe before they get married they cannot wait to get back to cities and to bars and to offices now i think the split story is a bunch of people will return to cities and so we will see major urban areas rents increase in q3 that is my expectation however i don't think they are going to increase to pre-pandemic levels if you look at san francisco where zumba is based the median rent for a one-bedroom apartment in san francisco was the highest in the us it was 3 700 for a one bedroom apartment median rent i think when people return post pandemic that price might return i'm guessing to like 3 000 bucks or 3 100 and it's hard to imagine it's going to return to pre-pandemic levels because there will be a significant minority who don't come back to major metros and i think that's fine and i think that the rest of the us will benefit from the expertise of these people who learn their trade in these big markets and they're going to take it to portland and to montana maybe i so i think you can kind of have your cake and eat it the cities will return but they may not return to quite the same level of population density that they were before so what does the future of leasing really look like uh hi alexa i want to find an apartment in austin texas yeah i mean i think that's we're halfway there now like zumpa does a bunch of stuff with siri to use a parallel to alexa where you can kind of talk to siri and siri will find you an apartment through zumpa um i think that the ultimate thing tony we're building towards is push button get apartment there's no reason our industry shouldn't work like the hospitality industry at scale again we're not saying a community should accept people on screen there absolutely will be pre-screened but using objective apis and data science to tell communities which renters are safe tenants and that they should use using data no but no you don't need to meet these people in person you can use data signals from the reports we run on them um that's the future which is like push button get apartment or push button lease apartment if you're on the community side like we have to cut the 30 to 45 days to close vacancies and technology is ready to do that so now what we need in terms of the leaps of faith is for our industry to take those leaps of faith that there is a faster way of doing this and the hotel industry has obviously moved towards there and we will be next yeah that's a really interesting point and i wonder along those same lines if you know when you think about it uh if that will sort of encourage leases to be you know more in a month-to-month basis or if that will just encourage leases to kind of stay the annual or or go longer even yeah i think we see our communities like becoming more flexible i think there's a huge opportunity to capture like people that might want to try them cities for a short period of time before settling i think the majority of like the addressable market is still like the 12-month lease is so dominant as a percentage of u.s leasing that it is absolutely could the core thing because most people there are advantages and network effects to cities and urban areas where you know you build relationships you build friends if you have children they go to school so the vast majority of people will still settle into the classic ones but absolutely zumpa's here to help our communities if they want to lease something out for a month perfect um if they want to lease a classic 12-month department same deal all right uh so do you have any success stories that you could share for those who are using zumper yeah so i have one and i think this is not just one instance it's an example but we've talked a lot about 3d tours and you know how to showcase these listings that we haven't really quite talked about all of the work that we've been doing to advance the quality of the leads that we're sending through to uh property managers and so i think that that's a really important thing for us to discuss because it's uh it's really been the foundation of 2020 for us and it will be into the future so we're really laser focused on the health of our listings and delivering high quality rent-ready renters to these property buildings into these rentals so obviously we're constantly optimizing the renter experience and one of the major things that we did in the beginning of 2020 we started to create more friction for our renters before they could actually contact property because what we were finding is that we were you know flooding these properties with a bunch of leads that maybe weren't at quite as serious or weren't far enough down their process to be ready to tour and be ready to lease and so we are now requiring that all of our renters if they're going to fill out a form on zumper.com absolutely must put in their full name their phone number their email address their move indeed and they have to say which floor plan they're interested in if there's multiple floor plans available on the listing we have gone so far as to start to validate phone numbers because we understand that people if they don't want to give up their phone number hey you're not ready to run anyway so you absolutely have to give a phone number that has a valid area code um so none of this like 555 funny business um it s absolutely a real number that you have to give and then we're also because as mentioned before um 80 of our traffic originates on a mobile device we see that sometimes we get that like fat finger syndrome happening so and i'm guilty of it too i did it just the other day and i'm like ah so you know for common email addresses like you know allison nesbitt yahoo.com if i accidentally type dot com we're going to prompt the renter to say hey did you mean calm because you know we see that this happens a lot so we're just like kind of turn in the gears a little bit to make sure that we're refining the leads that we're sending through in addition to that we also um you know rolling out 3d tours for our properties to upload especially for free if they already have it existing or video um again helps to qualify the renter because if they're really well informed once they contact you you know it's yours to lose at that point and so we did a case study with one of our large multi-family ownership groups where we looked at like before we made the change of all that rich lead data you know all the things you know where they sat from a lead to lease conversion ratio standpoint and then we looked six months later we're like okay this has been enough time to really see how this has affected um you know these conversion rates and so we saw a 300 increase in the least conversion ratio in a six month period of time which is like that's amazing yeah yeah so our hypothesis you know was right that this would increase quality um and i think we're going to just continue to double down on lead quality like that is a huge mission of ours here at zumper this year you know we're going to be implementing things like user profiles in-app messaging property matching technology um you know really sky's the limit and i'm sure ant could probably expound on that much more than i could but the sales team on the multi-family side of our business is just incredibly excited about that oh yeah i i can only imagine and you know being in marketing like we're always focused on marketing funnels and how we're sort of capturing the right information and of course every marketer has seen a shift in how gathering that information has changed you know initially it was just fill out this form and that you know on paper and then even you know 20 15 years ago it became fill out this digital form with no with not exactly a great experience but as things are evolving even digitally you see companies like drift chat bots you see more things that feel like they're gamified and quiz like uh because then it just feels more fun to actually respond and provide that information and it's uh and i think at the end of the day it probably increases the quality like you all are seeing yeah absolutely and i think having a phone number or two i mean how do we drive this online traffic to offline and so you know i think more of their experience is still going to remain online especially with the world the way it is today sure um but having the phone number available and providing all of this richly data to the property once they call that prospect they have so much information about that person and what they're looking for the conversation is already like three steps ahead if i were to give any advice to property managers and how they're like managing their leads i definitely would recommend if you do have a phone number available most certainly call them your prospects you'd be surprised how many properties are so used to just emailing a template oh but they didn't respond well to give them a reason to respond to you have a conversation make that personal connection invite them into the property or or walk them through the apartment via facetime there's a lot that i think there's a leap that needs to be taken on the property side to make sure that they're making those personal connections because that's what it's all about and building that trust well that's that's an amazing answer and i do have one last question where does the name zumper come from when i was at grad school in the us playing around with this idea i never thought it would go anywhere so it was kind of this like project name that i came up with that now we have a lot of users and it's stuck a bit like zillow and trulia which don't mean anything but had like inside jokes or inside reasons they record those things also for zumpa so as you can tell from my accent i'm originally from uh the uk uh from london i couldn't tell no i like putting it on um in british english there's a word to guzzump g-a-z-u-m-p which means to take a real estate deal at the very last second and that's really what zumba's mission is about not necessarily taking it at the last second but enabling someone to walk into a tour tap two buttons and get an apartment like we said get a push button guess apartment and so it was a play on that yeah it kind of snowballed out of control and became big before we got a chance to readdress it and here we are and i think the advantage of a name that is as weird as zomba is one is it's quite memorable because it's different and two is it's quite fun to play with a word that doesn't mean anything from a brand perspective because you can do the words with whatever you want um whereas if you're you know your your name is houses.com um yeah and so i i like the playful nature of the the brand even if it was by accident that we ended up with it well i think it's an amazing name and it definitely rolls right off the tongue so uh with that uh anthemos and allison thank you so much for joining me today and it's been a great conversation hope to have you back sometime and uh yeah it's been a pleasure thanks for having us thanks tony what an interesting interview tony obviously the tech stack has matured for most rental technology companies out there but anthomosa's take on leasing capabilities and his vision for the rental market and what it's going to look like post it's gonna move more towards the transaction so you know a third of your income is going to be spent on your lease and it really seems like covet is really making people feel more comfortable to take those online tours yeah could you imagine getting a renter or being a property manager and already having a lead of someone who's basically already signed on the dotted line and is ready to go uh and then you've got that person it's just easier it's faster and the reason that it's gotten there i think there are two main themes uh you know one it's just it's a better experience and it's removed that friction for the user like i think rachel p you've experienced some of that yeah and um i thought it was pretty funny that i'm there their main user they described me and especially now during covet i think like many other people being bored i'm just kind of scrolling and seeing other apartments and vacancies in my neighborhood and zumper is definitely the funnest site to scroll through and they just give you uh the best apartments there's always you know ton of pictures a lot of information so you really can get a feel for the apartments without actually having to see them and it lets you know like how they're priced against other apartments so while i'm pretty happy and planned on staying here um after using zomfire i'm like ooh there's a lot of cool apartments out there one of the things that i was really interested in was his take on this flight from the cities you know we started seeing over the last couple of years this migratory pattern of folks leaving primary markets in favor of secondary or even tertiary cities they're seeing it in real time they're able to see that people are leaving cities like new york but they're not really leaving the the general geographic area that they're in so they might leave new york city but they're going to go to jersey city or they're going to go to newark or somewhere where the rent might be lower but they're still in that same general area of the world and so i think that his his hypothesis that once the vaccine is more generally available to the general population that we'll see this boomerang effect of people moving back to the cities i think it's really interesting i think it's going to have a lot to do with the job market and how many companies choose to go virtual as we sort of come out of all of this it's it's going to be really interesting to see what happens and what that means in terms of um you know diversity you know economic diversity generational diversities uh for people who are living in the cities versus out you know in the sticks where i live yeah you would think it has the potential to change the face of the city like you know potentially have you know more younger uh demographics um you know and maybe the folks who are a little bit older and have kids decide not to return because they can work remotely and it was just better for their family life so they stay out of those metro areas so i guess we'll just have to wait and see well great so that pretty much wraps it up and you know i love this interview it's probably one of my favorites that we've done on the property manager podcast um and so as always you know if you liked what you'd heard uh you know give us a five star rating on whichever uh podcast platform you listen to and share it far and wide with your friends your colleagues and if you have an idea or uh you know maybe even you want to be a guest feel free to email us at podcast buildium.com with that said thanks again to you all uh it was a great time until next time we hope you enjoyed this episode of buildium's the property manager podcast don't forget to subscribe to the podcast wherever you listen to podcasts and if you like what you hear leave us a rating on itunes the property manager podcast can be found at buildium.com podcast if you'd like to be a guest on an upcoming episode reach out to us at podcast buildium.com or on any of our social media accounts thanks for listening and we'll see you next time you