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this is episode 44 this is the business of architecture helping architects conquer the world and here's your host Enoch Sears I am your host Enoch Sears architects welcome back to the business of architecture show as you know business of architecture is here to help you find success and figure out how to focus on what you love in architecture today we have the privilege and honor of having Mariana in the art stay with us today she's a business consultant for creative professionals and she's graciously taking her time out right now she's in the Netherlands and I believe it's quite a bit later there so thank you Mariana and welcome to the show thank you you know thanks for having me in the show could you tell me a little bit about what it means to be a business consultant for you for creative professionals sure well I should start giving you a little bit of introduction to my background maybe I studied I was born in Argentina and after finishing high school I studied architecture for a few years until I decided I actually wanted to study advertising so I went to finish my studies in advertising and communication day at that time I was actually working with architects already for government institutions and then I moved to the Netherlands I made a Dutch man so I love brought me here and when I came here I started working from my communication background for KPMG large accountancy firm well known and I for one thing to the other I started managing a team of internal communications for an IT department on before I knew it I was also negotiating contracts with IT suppliers globally until I started missing the creative sector were I've always felt happy and I dropped KPMG on it took the baggage and all I've learned from my previous experiences and went to work for OMA ad office of marketing Remco as in Rotterdam as a Content Manager I spent a couple of years they are negotiating contracts for OMA worldwide as well from architecture projects to publications from master plans to catwalk design for Prada so a lot of diverse things until I was up to new challenge and actually the idea of starting working on my own as a consultant initiated when some ex colleagues and architects friends of mine started asking me for some help doing business they asked it asked me for help to negotiate contracts they have they were complicated they started to they started their own firms I needed someone to help them given the first steps to in business and so the idea of starting working as a consultant and advising people and helping them with their businesses became a reality so I've been doing that for the past four years and I've been having a lot of fun and I help architects and sometimes designers artists and some cultural organizations as well in everything that...