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how to sell ads on your radio show so I got a great question for my YouTube viewers love you guys our B radio show who wrote in with a question to say good video I had the real brother radio show and I do have video ads that I've run as commercials on my show I want to know how to sell more ads this is a great question and I have a radio show and I have YouTube channel and I have a website that had ads before so I know a lot about selling ads here's the thing okay here's my two tips my two best nuggets of advice for you number one stand for something it has to be really clear what you stand for and who you're selling to right so for me if you look at my channel you look at anything I do you can tell that I believe in entrepreneurs so if you are selling something that relates to entrepreneurs and you want to connect with somebody who knows entrepreneurs I'm the guy to talk to I'm one of the best people in the world to talk to if you're gonna sell anything else I'm not the guy to talk to right there's only a there's only a handful of companies if you look at how many companies there are in the world there's only a small percentage who care about entrepreneurs and those guys come to me because they know that I help entrepreneurs if you're selling plants if you're selling makeup if you're selling statues if you're selling cars all this other stuff I can't help you and I'll tell that to people like if you are not selling to entrepreneurs there's no point in working together because I'm not gonna get results for you so it has to be really clear who you're helping who is your target market right and if you're pitching somebody or if you are even writing to me right you're telling me about your show what is the real brother show all about who do you serve who's your audience right that moves out of everything that you do make it super clear so then I can even talk about you and I can refer somebody to you if I know you're looking for a certain market and I run across somebody I can say hey you got a listen to this show that's a great show check it out right make it easy for people to talk about you so that's number one stand for something and two is a little tougher to swallow number two is make your show better here's the thing okay I never go out and sell anything I don't sell any advertiser on anything and yet I've worked with the biggest brands in the industry for my industry I work with American Express and Google and Microsoft and Dell and major banks and major telcos I've worked with all of these companies but I've never reached out to get a sale here's the reason why okay this is really important it's their job to know what's happening in the markets that they're selling so if I'm working with American Express there are people who are at American Express whose job it is to know what's happening in the entrepreneurial market right they are actively looking for people who are influencers who are getting an audience who are building traction that happens when you build a great show you have to have people coming away from your show saying that was the greatest show I ever heard that show was for me I can't wait to listen in next week and tell all my friends about it right if somebody's listened to my show I want them to say that was a great show and anytime I meet an entrepreneur I'm gonna tell them about that show right that's what happens with some of these videos right you like the videos you comment you share it it builds traction at this moment and that's how people find me I just came back from speaking in Malaysia I had a keynote speech was about social media for entrepreneurs I don't know anybody in Malaysia I have no connections there I've never been there how did it happen they found my videos on YouTube and said wow we need to bring this guy to our event that's how it happens because my videos now are good enough my show is pretty good I'm still working on it I like it there's still things to improve on it right so your show has to be better your show has to be at the point where people can't wait to call in can't wait to listen to the show next week can't wait to tell their friends about tuning into this thing and if you get that you get that momentum going then the advertisers will come and you don't have to worry about selling them on anything because they're pre-sold to say this is the guy who you have to go to to reach this certain community your shows not there yet and that's okay but here you are you're gonna be investing your time your energy your resources your thought process into doing something that you love hopefully which is making your show better and making it have a stronger impact with people versus going out and doing something that you don't love which is selling advertising I've never had you think about it I'm gonna go on a little bit of rant about sales now you think about sales right you're thinking about following up with people and you're calling people and following up and following up and fall I don't do that okay I don't follow up with anybody people write to me I'll write back to them I'll give them a proposal they need it but I never follow up after that because the people who you have to follow up with they're never gonna be good customers for you think about the people who keep following up with you write some goodies trying to get you to buy a car or insurance or whatever it is and they follow up and they follow up and they follow up and they follow up are you ever happy with that person no right like the guys there Derek they're gonna be companies who love what you do who say this guy is the best of what he does he's an expert he helps me reach my audience I need to work with him and they can be other companies who just don't quite get what you do and you have to sell them and convince them and follow up with them who's gonna be a better customer and who's gonna take more of your time talking to right so instead of wasting your time when the guys who don't get it who you have to followup with constantly spend it on the guys who love what you do and create a product create a service create a show that people can fall in love with make your show better and you'll get a bigger audience you'll feel more fulfilled and you advertised notice to follow belief those watching like the video thumbs up below let me know what you think comments questions down below in the section if you ask the question of a video response I really love seeing those comments come in they really make my morning everyday when I'm eating my breakfast so please leave a comment and subscribe to the channel if you want to see more click on my face thank you so much and I'll see you soon