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I want to get straight to these three CEOs who I've got sitting here with me Satya Nadella the CEO of Microsoft you've brought this group together Shantanu Narayan from Adobe bill McDermott from sa P I've never seen anything quite like this frankly and I've been doing this on air and and in print for a while more than a trillion dollars worth of market cap represented by you three gentlemen sitting here and you're announcing the open data initiative in the cloud Satya why is this so important you know the insight that all three of us had based on the work we're doing with many customers you know we talked about coca-cola Unilever Walmart today as customers we're all excited about this open data initiative it's their real insight that led us to do this which is how do we work to put them in control of their own customer data because that's the real currency any brand out there cares deeply about the continuous improvement of their own customer data is understanding and the three of us coming together is going to be central to them feeling in control of their own customer data and the idea being Microsoft with Azure Dynamics you've got a certain set of customer data adobe you've got the experience cloud you've got lots of marketing data different types of data about the customer and how companies are trying to reach out to the customer s ap you've got lots of data to a lot of it having to do with what's going on inside the company that's affecting customers outside as well so what our customer is going to be able to do and maybe Bill I'll toss this one to you that they couldn't do before once you figure out this open data thing and they're able to read data across all of your platforms John there isn't a CEO in the world that does not want to have a single view of their customer and they have to connect their demand chain to their supply chain and do so in real time so if you think about the consumer who's social mobile they're geospatial they're always on the fly they're going to shop different companies in all channels direct to consumer sell retail and you have to make sure that connection point with that consumer is really intimate so these companies need to be intelligent enterprises because more and more a I and predictive analytics is going to rule and how you engage with that customer but ultimately what you have to do is fulfill so now you're gonna see the demand and the supply chain completely integrated and that data will be shared evenly among our companies so the customer is the major benefactor of the open data initiative we announced today and Shantanu you just announced that Adobe that you're buying Marketo for I think it was four point seven five billion I'll try to ask you about that a few days before you weren't ready to talk to me about it but you can talk about it now how does that move an experience cloud and what you're trying to build there fit into this broader story well I think all three of us shared this vision of how do we enable enterprises to put customers at the front of the digital journey and Satya and Bill said getting behavioral data getting transactional data and getting customer engagement to be the front and center I think is the most important thing that enterprises can do so that digital is actually a tailwind rather than headwind what Marketo does is add to our offerings in the experience cloud of being able to create this unified profile for all customers and the thing that every customer will tell you today is that they want an engaging experience with whoever they're doing business with whether it's financial services whether it's automotive whether it's retail and Adobe focused a lot more on b2c customers but the same requirements that were true for b2c customers are now true for b2b customers and that's what Marketo provides it's actually a bunch of senior execs built ASAP that are now you know running market oh is this a closed party are Amazon Google Salesforce welcome to this initiative how does it work from here now that you guys are clicked they're very clear but the name itself should sort of tell everything it's an open data initially you guys some technology name things all kinds of stuff but it's really oh but the real spirit here is not about us it is about really unlocking the data that is our customers data about their own customers but I think what is foundational here is trust in other words ultimately customers will decide and compliance with their own customers trust in them is also going to be very key because if you think about it one of them top considerations for anything around customer data is privacy and regulation around privacy so the most important thing here would be for each vendor to think through how they participate here and ensure that there is more trust in the entirety of the value chain starting with the end consumer to the brand and to us as software vendors or you know tech companies and so I think depending on the business models I think the real challenge is going to be for some who may want to join but their business model is probably not going to allow them to join like you think it's going to be harder for an Amazon or a Google you'll have to ask them but I think overall though what we have all anchored on is if we can create an architecture and an incentive system that turns the tide to put customers in control of their own customer data I think the overall economy will be better off no so that's what we are trying to get done John if I may add to that for a second I mean what we have already demonstrated by having a common taxonomy for this customer journey meaning what meaning how you define a customer how you define the demographics how you define the lifetime value how you define their interests we have actually agreed across the companies despite the fact that we have some overlapping products in that space I think demonstrates our commitment to this open data initiative and the fact that you have customers who are excited about building on top of the foundation that we have I think gives us a lot of confidence that this is the right thing for enterprises bill he'll anything because it's gonna take take to to actually get the yesterday its the specs out on this year initiatives or that other companies can join people understand what they have to do with their platforms with their software to be compliant I think the big announcement today represents that Microsoft Adobe NS ap have already begun this journey so in terms of others wanting to join the journey we're happy to share the reference architecture around the ODI initiative I do think the big story here though is trust and I think Satya and Shantanu both said it very well think about Trust is the ultimate human currency think about customer experience is the most important priority think about the power of getting the people inside these companies to focus clearly on what's going on outside of these companies this idea of the net present value of a more satisfied and loyal customer plus making the employees more inspired and more loyal is probably the biggest value driver that we can ever come up with I mean think about this a 5% improvement in retention is equivalent to a 95 percent improvement in profit for most companies so if we can connect that data to their consumers and give them an unimaginably good experience what is that going to do for revenues and profits for all the companies that we care for it's big big breakthrough so we're talking about flexibility we're talking about efficiency and the backdrop here we've got a UN General Assembly meeting we've got something going on with the Deputy Attorney General in Washington perhaps a change happening there we've got a trade war happening between the US and China and that's arguably not the only one going on to what extent is politics having an impact on the demand for product your ability to project what what what demand is going to be out in the marketplace these days or as business just coming on as usual I mean look the thing at least that we see thanks in part to the industry we participate in is digital technology is increasingly becoming pervasive in all parts of the world in all sectors of the economy and so therefore I think it's income donna's as the tech industry to ensure that these businesses are creating opportunity in every economy in every society because if you think about it the politics is always going to be associated with what's the well-being of any region any community in any country and as long as technology can play a role in that ultimate success in creating surplus that's equitably distributed I think the short-term bumps will work out but to me that's what it is what both I think we have a real opportunity which we are obviously exercising but you also have a responsibility to make sure the technologies benefits a broad spectrum broad spread and bill sa P a German company technically how does not being a us-based company at this time when there's a lot of trade tension between the US and Europe between the US and a lot of different countries in Asia how is that affecting the way people look at sa P when they're looking to engage with technology and build up their business well obviously we we consider ourselves a truly global software company I think that's very important distinction there is no doubt however that tensions between for example some Asian countries in the United States are pretty high right now and it's probably less so for a German company if you think about where headquarters might be located but in all seriousness I think we're focused in an all tech leaders are responsible around wanting things to work out between countries and technology companies and right now I think we all would benefit greatly from you know an environment where we stay focused on growth and to me open countries are prosperous countries and if you look at the history of the world anytime a country has been open it's actually equalled more Commerce more opportunities for everybody so we abide by that principle but there's no doubt in the ASEAN countries in particular I see a newfound strength in our business model Shantanu it feels to me like we're entering a new era in cloud where more M&A more partnerships and initiatives like this one how do you look at the market because it seems for a while big companies like you guys were holding off on doing a lot of M&A because things were expensive but your values gone up too and it seems like your pace of M&A has picked up a bit what's your take on on the market for M&A right now well first I think you know all three of us were early adopters of the cloud and recognized the benefits of more rapid innovation that we could do on the cloud of the trust and security that comes from all of this data being in the cloud but you know I think we look at it and say in order to really solve fundamental customer problems putting the onus on integration on customers to work with a number of small companies is just not going to work and that's where I think you know what we're trying to do with ODI is say if leaders in our categories can come together and make it work that's going to be extremely facilitative of companies doing it so I do think you'll see more consolidation as a result of IT professionals not wanting to integrate small systems but to rely on large companies who are innovating at a fast pace certain you feel the same yeah I mean I think one of the things that we're really doing is bringing down the friction and improving the agility one of the interesting things that you know Bill mentioned was say the ASEAN region if you look at cloud AI and the open data initiative the idea that even a small business in Indonesia can now use sa P Adobe and Microsoft to become that much more efficient is the real opportunity so you're bringing down that barrier to be able to use the latest and greatest technology for every business in every part of the world by really working together it's easy to get started it's easy to take data from one place to the other easy to use AI to reason over it to create new experiences and it's amazing it's in some sense we're commoditizing the technology as an input for driving business okay and on ma you expect to see an increased pace I think MA first of all if you look at all of our R&D budgets I think most people obviously gravitate towards M&A but the organic investments that each of us are making is by far the largest of course we're going to complement that supplement that with M&A where it makes sense but I think the real thing that you're seeing is growth in across all our businesses which is driven by fundamentally organic growth well it's an extraordinary moment having the three of you sitting here talking about this open data initiative Satya Nadella thanks for bringing it all together Shantanu narayan from adobe bill McDermott frame/s ap thank you skies in New York back to you you you